Vizio Holding Corp (VZIO) 2022 Q1 法說會逐字稿

Good afternoon, everyone, and thank you for joining us for our first quarter 2022 earnings call. Joining me for today's discussion are William Wang, our Founder and CEO; and Adam Townsend, our CFO. Also joining us for the Q&A portion of today's call is Michael O'Donnell, our Chief Revenue and Strategic Growth Officer.

Please note that in addition to our earnings release and today's remarks, a slide presentation can be found on our Investor Relations website at investors.vizio.com. I'll refer you to the second slide in the presentation and remind you that certain statements made on this call are forward-looking statements that involve risks and uncertainties. These risks and uncertainties that could cause actual results to differ materially from these forward-looking statements are discussed in more detail in our filings with the SEC and our press release that was issued this afternoon. We undertake no obligation to revise any statements to reflect changes that occur after this call.

During the call, we also refer to non-GAAP financial measures, including adjusted EBITDA. Reconciliations with the most comparable GAAP measures for non-GAAP financial information discussed on this call can be found in our earnings release or in the Investors section of our website. Note that all quarterly comparisons in today's remarks will be made on a year-over-year basis unless otherwise specified.

Now I will turn the call over to William.

Thank you, Michael, and hello, everyone. Thank you for joining us today. This is about 2022 off to a great start with a high-margin Platform+ revenue growing 97% year-over-year in Q1. As streaming service fight for attention, the consumers navigate an ocean of content options. The promotion and search for quality programs is happening on VIZIO's home screens. The more time consumers spend surfing between apps, SaaS channels and our own and operated services such as WatchFree+, the more central VIZIO becomes to the consumer content journey. To put it another way, our platform looks like the Mall of America, a one-stop shop where consumers can find the latest and hottest from brands that they love, whether roaming through SVOD or AVOD, features or series, season premieres where all episodes that full traffic may migrate on store to store, but a journey is brought to you by VIZIO.

And our Platform+ business continues to benefit from those dynamics again in Q1. With overall advertising revenue, seeing a year-over-year increase of 116%. As our VIZIO Ads platform has grown into a must-have for brand and entertainment marketers, we have seen the number of the right advertising clients grow. And the average revenue for advertising clients increased. That said, it's powered by the growth of fruitful client relationships across key advertising categories, including automotive, CPG, media and entertainment, insurance and others. Our investment in innovation continues to play a critical role in Platform+ revenue growth.

Our proprietary Household Connect product, launched in April 2021, has driven a significant year-over-year increase in off-platform revenue. And in March, we announced a new feature called Jump View. This capability bridges the gap between linear and stream content consumption, a huge benefit for consumers as they navigate their content favorites. With Jump View, our major network partners can allow a consumer to jump from linear episode of a program straight into additional episodes in the streaming environment. For example, my wife is a big Dateline fan. Now she can jump on an episode on CNBC to put more episodes on Peacock. And she want to keep in joining Dateline. This capability is a real win for consumers, and a promotional one for our network partners. And as I've mentioned many times before, this is just the tip of the iceberg for VIZIO's monetizable innovation on our hardware and software platform.

We combined innovation with even more comfort, the consumer experience keeps getting better. Enhancement to the VIZIO integrated entertainment platform, including the addition of more premium apps, such as Sling TV, Amazon Music and our WatchFree+ service has grown to more than 253 channels. The expansion of our studio partnership has grown to 26, adding 1,000 new on-demand titles to our WatchFree+ AVOD catalog during Q1.

In addition, our first-party data is the core component of innovation and content enhancements and is used to power better content experiences and more relevant advertising for consumers. Beyond the increased value that VIZIO data brings to our own operated services, it is also fuels the ongoing evolution and modernization of the measurement landscape. 2 weeks ago, we announced a multiyear partnership with Nielsen, the de facto currency provider in the television industry for the last half century. Nielsen has selected our Inscape data to power their measurement capabilities and now grows our list of such partners to 7 of the top 8 in the U.S. This agreement further validates the Inscape data as the essential fuel for the measurement market, and demonstrates that the persistent investment were made in data during the last 7 years is paying off. "If we build it, they will come" has been my innovation mantra for 20 years. And in case momentum is positive proof of the operating philosophy.

I'd like to thank our measurement partners for their continued faith and most importantly, my teammates for their relentless effort toward building best-in-class ACR technology. Thanks to our dual revenue business model. Q1 saw a 23% increase in TV shipments versus pre-pandemic Q1 2019 levels. Our device business also achieved multiple Q1 wins. You will recall that during our last call, we referenced the implementation of an aggressive pricing strategy across selected models. I'm pleased to report that this strategy has paid out in Q1 with our 50-inch, V-Series being the #1 selling 4K TV in America. With this success in hand, we have more to come and intend to implement additional efforts to deliver great value to consumers and grow our TV market share.

In addition, shipments for our heavily encased 43- to 58-inch models increased 40%, and VIZIO was the #1 TV brand in shelf space at Walmart and Target. I'm also proud to say that VIZIO was the #2 best-selling Smart TV brand in the U.S. during March.

On the heels of our market share momentum, we're excited to launch a new collection of TVs and sound bars in the coming months. With a handful of CES awards already in hand, our 2022 collection will feature robust technology and the value enhancements that will make the entertainment experience more enjoyable. With VIZIO devices means that entertainment centerpiece in millions of American homes, we also have a history of outstanding customer service. That tradition continued in Q1, with VIZIO being the recipient of 5 TV awards. The series recognize excellence in customer service, and VIZIO has been a perennial leader in the space. These 5 awards bringing our TV awards total to 111 over the last decade. VIZIO takes great pride in our focus on the consumer. And I want to thank our customer service team, based in South Dakota, the Heartland of Americas for this accomplishment.

We were also honored with the 2021 Sustainable Material Management Gold Tier distinction from the U.S. Environmental Protection Agency. The sixth straight year that our sustainable practices have been honored. The EPA's gold tier award is presented to organizations with exemplary electronic selection and recycling programs. I'm very proud that VIZIO is the leader in sustainability and applauds the team for this recognition. But consumers continue to seek our value in both the consumer electronics and content purchases, we believe that VIZIO is prime to leverage not only our dual revenue model, our history of quality, affordability and innovation to own a preferred place in the hearts and homes of consumers.

In our 20th year of delivering incredible value with affordable quality devices, we also bring the entirety of the entertainment experience to millions of homes. 6 years ago, we foresaw the strategic value in owning and operating the combined hardware and software experience. It seems that the market has taken notice. While we might view new entrants to this competition, it is also a validation of our strategic business and consumers benefit, of course, on a daily basis. As viewers navigate in the ocean of content options, we are proud to know that millions will be utilizing VIZIO screens and innovations to do it.

With that, I will now turn it over to Adam to speak to Q1 results in more detail.

Thanks, William. Before opening the call to questions, I'll take you through our quarterly financial highlights and discuss our outlook for Q2.

Starting with the first quarter. Total company revenue came in at $485 million. Platform+ revenue was up 97% to $103 million. Platform+ growth was driven by advertising revenue, which grew 116% to $76 million. Our direct advertising client relationships grew by 80%, and the average revenue per advertising client rose by 65% during the quarter. We were incredibly pleased to see an acceleration in the advertising growth rate over the fourth quarter growth rate, particularly considering typical seasonal trends. In addition, this first quarter marked our ninth consecutive quarter of triple-digit ad revenue growth. We continue to see strength in our advertising business as we further expand our client relationships across multiple categories and increased their average spend on our platform.

We are also making great strides in growing our off-device monetization led by our Household Connect product. Off-device advertising revenue grew by over 200% year-over-year, driven by strength in Household Connect and it represents a significant long-term opportunity to generate additional advertising monetization beyond our TV installed base. Our nonadvertising revenue, which includes data licensing, branded buttons and content distribution fees, also performed well during the quarter, up 57% year-over-year.

As we indicated on our last call, we expect to see a resurgence in non-advertising revenue growth in 2022 led by our highly valuable viewership data. This data has become the backbone of TV viewership measurement across both linear and CTV and is in high demand from TV measurement companies, ad tech firms, ad agencies and networks. Contract renewals, new deals and expanded deals such as our recently announced agreement with Nielsen will continue to fuel steady growth in our overall non-advertising revenue growth going forward.

Turning to our device segment. Total revenue was $383 million, down 16% on fewer TV unit shipments and lower average unit price compared to the year ago period, which was still elevated by COVID dynamics. In Q1, we shipped 1.4 million TV units. And while as expected, this was down compared to the pandemic elevated Q1 of 2021, it was 14% and 23% higher than the pre-pandemic first quarters of 2020 and 2019, respectively. Point being, we know demand was elevated by the state home orders and government stimulus programs during much of 2020 and into early 2021. But if you look at the longer-term trajectory, we have seen a nice overall growth trend. And the difficult year-over-year pandemic-related comparisons will begin to ease from this point forward as we lap the inventory constraints and the expiration of several government assistance programs last year.

So given our now healthy channel inventory levels and our strong retail partnerships, we are increasingly confident in our ability to grow our TV unit shipment volumes this year over last year, even against expectations of a decline in the overall domestic TV market.

Turning to gross profit. Total company gross profit was $73 million for the quarter. Platform+ gross profit was $65 million or about 89% of the total and up 69% year-over-year. Device gross profit came in at $8 million. While our strategy has been to be more competitive with certain promotion pricing, and this has resulted in slightly lower than average device margins. We continue to acquire active accounts for our Platform+ business at a positive gross profit. Given the significant ARPU growth we have already achieved and the continued upside we see ahead, we believe our device strategy serves as an economically favorable growth driver for our Platform+ business.

Total company adjusted EBITDA for the quarter was $4 million, slightly ahead of our expectations and down from $40 million a year ago. I would like to take a minute to provide some further specifics to help put this year-over-year decline into context.

The change versus Q1 2021 is the net effect of 4 factors: First, device margins coming down from the previously elevated levels during the pandemic period and additional strategic investment we have made to strengthen our competitiveness in the market; second, $9 million in higher marketing spend to help drive device sales; third, higher SG&A due to investments in our engineering and software development teams to build future monetization features and opportunities as well as certain corporate functions needed now that we are a public company; finally, these 3 headwinds were partially offset by growth in our Platform+ results.

Looking forward, we expect to see the impact of these factors begin to moderate as we scale the business and benefit from further growth. As a result, we expect adjusted EBITDA to improve throughout the year. We continue to maintain a strong, highly liquid balance sheet with no debt and significant flexibility to invest for future growth.

Now turning to our key performance metrics. Our Q1 results continue to highlight the growing success we are experiencing in driving overall monetization across our platform. ARPU growth this quarter accelerated to a record $23.68, up 64% over the year-ago period, benefiting from growth in home screen monetization, growth in video advertising revenue, particularly within WatchFree+ and growth in data licensing revenue driven by several contract renewals at higher rates.

We are pleased with the success we've achieved in monetizing our platform in a short period, and we continue to see significant upside from here as we launch new features and gain further traction in the marketplace. Total VIZIO hours grew 18% to $8.2 billion and SmartCast average grew 14% to $4.1 billion, exceeding 4 billion hours in the quarter for the very first time. While we continue to see solid overall growth in our total hours and SmartCast hours, as we have said before, where those hours are spent is particularly important to our monetization opportunities. To that point, we are pleased by a trend we have seen over the past 6 months where growth in time spent on WatchFree+ has significantly outpaced overall time spent on our platform. This has helped fuel our growth in video advertising revenue. SmartCast monthly active accounts grew just over $500,000 to $15.6 million.

So now let me turn to what we expect to see for the second quarter. We expect Platform+ revenue to be between $107 million and $111 million, with strong contributions from both advertising and data licensing. We expect Platform+ gross profit to be between $66 million and $69 million, implying continued strong margins over 60% at the midpoint of these ranges. From a total company perspective, we expect adjusted EBITDA to be in the range of $3 million to $7 million. We also expect to see significant increase from this level in Q3 and Q4.

So overall, Q1 was a great demonstration of the strengths and benefits of our dual revenue model. Our monetization capabilities continue to expand as we execute on existing market opportunities and tap into new opportunities through product innovations, all while delivering to consumers an exceptional user experience at a tremendous value.

With that, let's open the call up to questions. Operator?

(Operator Instructions) We'll take our first question today from Jim Goss of Barrington.

Okay. I'd like to ask first, the 50-inch V-Series TV that was #1 4K set sold, can you talk about what the share of total TV revenue, TV set revenues that represented? And is that the principal reason for the drop in device gross profit to $8 million from $48 million. And I'll have my one follow-up.

Jim, no. So first of all, the decline in gross profit is part of our broader strategy of becoming more competitive in the marketplace as we come into this year. The V-Series is an example of us -- of a tactic we deployed to achieve that competitiveness. So we price that in the market to be very aggressive. It quickly gained share. It surged into -- into the March time frame and pushed up our market share over the course of the quarter. So it's a tactic that really proved itself.

More broadly, remember, a year ago, the gross profit was elevated due to the pandemic dynamics. It was a period of time when there was enormous demand. There was a challenged supply in the marketplace. You didn't need a discount or overly market product. And so it actually generated above normal gross profit in our device business. Year-on-year, we're now normalizing down to what I would have imagined to be more of a regular gross profit margin. And then on top of that, we have strategically moved like the example on the 50-inch to be even more competitive and push those margins down into the low single-digit level.

At that level, as I said in the prepared remarks, it allows us to drive growth, competitiveness in the marketplace that then feeds our Platform+ business. So we're going to look for other opportunities on other SKUs that may fit this same strategy in the months ahead and see if we can continue to move the needle. We really prove ourselves by gaining market share throughout the quarter. We ended March in the #2 market share position in TV, and that's really a great evidence point of the strategy.

Okay. And the other question was, is there room for, say, a joint venture with some other Smart TV sellers that has not been as aggressive or innovative as you have that could extend the platform and perhaps both of you?

No, not at this time. We're not really working with other Smart TV manufacturers to license our platform OS, if that's the question you have.

Yes. I just thought the objective is the platform.

Your next question comes from the line of Jason Kreyer of Craig-Hallum.

Great. First one just on Jump View. Curious if you've seen traction beyond the FOX relationship, and then any color on the user experience that you've seen so far just in terms of utilization or how customers are adopting that pivot over to streaming.

Yes. I'll take that. I think, one, I think we're pretty excited about Jump View because it showcases really the benefits of that integrated system we have, right, hardware, software, all the data flowing through it, gives us the opportunity to create some really cool consumer experiences. As in Jump View, which allows them to seamlessly -- consumers can seamlessly jump between linear and streaming environment, regardless of HDMI input.

So in terms of the launch partnership with FOX, went really well. That was the beta in the marketplace. It's now a good opportunity for us to continue to push. There's been significant demand for it from -- specifically from the media and entertainment community. And we think it opens up not only opportunities for media entertainment, but also the opportunity to expand into additional categories.

Perfect. And then maybe a follow-up. On the analytics side, that was a key component of your NewFronts presentation a couple of weeks ago. Just curious, the key components that drove the good results in the quarter. And then any takeaways that you've had from that NewFronts presentation where you really focus that off-platform capability?

Yes. Look, in terms of what are the key growth drivers for us this quarter, it continues to be surrounding WatchFree+. Obviously, we continue to invest and support WatchFree+. We've seen significant growth. We've made a lot of innovations to it. If you think about it 3 quarters ago, we went through a complete redesign, right, where we took over the user experience, now controlled all the content. Q4, we added on-demand content with deals with all the major studios. That was a big benefit to consumers and to the advertisers. And then we continue to add to it in Q1 with expansion of our video features.

And if you look at those video features, specifically Fork & Flight and VIZIO investigation, we're seeing viewership that's lasting about 3x longer than the standard fast channel out there. So all of this has allowed us, with WatchFree+ to continue to grow active users and continue to grow time spent, which is converting into increased monetization. And now the number two, ad-supported app on our platform.

The other key growth driver continues to be our home screen. We continue to do very well with the media and entertainment community, helping them grow awareness of new shows they have in the market, help them reduce churn on subscriptions and continue to bring new partners into the fold through brand sponsorships given the opportunity for customers like CPG or insurance companies to get access to our home screen in innovative ways.

And I would say the last driver really is our off-device. So Household Connect, we continue -- I think we mentioned we grew it over 200%. We continue to be out there in the marketplace, evangelizing the strength of our data and how those data -- that data can help increase our TAM by expanding advertising opportunities for our customers off platform.

In terms of NewFronts, we've got really good response from the advertising community, both brands and agencies from our NewFronts. And I think we were very successful piggybacking off last year's NewFronts to drive significant upfront commitments that we're working through this year. And we've now started the negotiations with major holding companies as well as large brands to what we believe have a much larger upfront this year. So very well received.

Your next question comes from Steven Cahall of Wells Fargo.

First one for me, the SmartCast conversion was a little weaker than last quarter. Based on what you said about being able to grow shipments for the rest of the year to above last year and then just what you see on deactivations. I was wondering if you had any sense of how we could think about that ratio for the remainder of the year. Do you think you can get back to that kind of 50% that you ran at a little bit more historically?

And then secondly, SmartCast hours, I think those are rough kind of teens, but obviously, ad revenue was up over 100%. It looks like it accelerated. That just implies a lot of incremental ad monetization. So would love to just kind of help me frame up how you're thinking about that? What are you doing to drive folks on to WatchFree+, maybe what your content strategy is there? Any other color.

Sure, Steven. It's Adam. I'll start with the first one and then turn it over to Mike for the second one. So yes, on the conversion ratio, as I said last quarter, we think in a normalized environment that, that metric is kind of going to shake out between 40% and 50%. Now we've clearly not been in a normal environment for quite a while. There's been ebbs and flows versus shipments versus sell-through, and those dynamics can play a role in that metric.

In Q1, it was a period where we saw shipments out into the retail channels exceed sell-through. And that was as we were trying to catch up and build up the channel inventory so that we'd be in a strong position to deploy the pricing strategies that we've already talked about. And so as a result of that dynamic, you're seeing the shipment number, which is what we disclosed because it is what is tied to revenue recognition. But when shipments exceed sell-through, it's going to -- is going to depress that metric from just a math standpoint. But over the course of the year, we're still looking at being in that 40% to 50% range. At the end of the day, we grew our active accounts by a solid over 500,000. That's pretty consistent with what we've seen over the last 4 quarters. And then Mike is going to be able to monetize that on the platform side as we grow that base. So I think about it in that context.

Yes. And I think to answer your question around the ramp of ad monetization versus that growth, I think we just talked about the key growth drivers we had, but we still have a lot of runway. We talked about this in the past, but we're still just a little over 2 years in to our ad monetization or driving our direct sales business. So we continue to close or drive relationships with brands and agencies in the marketplace. I think we expanded our direct advertising client base by 73%, increased average revenue per advertiser by over 70% -- 76% versus last year. So we still have a long runway ahead of us to continue to grow and continue to build ARPU on the advertising side. So we'll continue to take advantage of that.

And then in terms of driving people into WatchFree+, look, we have multiple touch points to get our consumers into WatchFree+, whether that be the remote button, whether that be the app on the platform, different carousels that we incorporate within our platform, but the biggest driver continues to be the promotion. And we have an incredible UI for search and discovery when you get to the SmartCast home screen. And we continue to utilize that inventory to drive our consumers into WatchFree+ and show them the great high-quality content we have available. So -- as we continue to support that, we believe we'll continue to drive up WatchFree+ and ultimately continue to drive up the advertising commoditization.

Your next question comes from the line of Cory Carpenter from JPMorgan.

I had two. Just first, hoping to hear your thoughts on Netflix launching ad-supported service. I'm curious how impactful you think that -- something like that could be from VIZIO over time. And then secondly, I think this is the first call in a while where we didn't talk at length about the TV supply chain. So just hoping for an update there and how close you think we are back to a more normal environment.

All right. I'll take the Netflix question. I mean look, I think Netflix and Disney, I think we're pretty excited about them getting into the advertising space. As a whole, we think it's really good for the entire connected TV ecosystem and very good for our ecosystem. The opportunity to bring an ad-supported tier in, we think will continue to help shift viewers into streaming and also help them reduce any churn they have on our platform. Those are good for us because we've got economics with them and economics with those partners.

We also -- it's good as more partners come into the streaming environment, where we still have more and more opportunities to monetize our home screen, more time spent on the home screen leads to more monetization. But I think from the advertising side, it's going to be really good for the market. CTV right now is underbought compared to its reach and amount of time spent. And we believe this move will most likely accelerate the shift of linear dollars into connected TV. And for us, as more and more dollars shift into -- at a linear and interconnected TV, WatchFree+ will benefit from that. We are effectively a next-generation cable network, and we should see good upside as more dollars are able to be brought out -- pulled out of linear and into streaming.

And then I think finally, it's also good for us from a data standpoint. I think William and Adam both touched on, we continue to build our relationships and partnerships and expand those with next-generation currencies that are trying to solve the problem of the shift from linear to streaming. And we've got -- we already had deals in place with 7 out of the 8 top partners, the iSpot, Comscore, VideoAmp and more that are continuing to build out these solutions. And then we just brought on Nielsen this past quarter. And our data is powering or fueling the next generation of their products, looking to help bring measurement and currencies to the connected TV space. So all in all, very good for us across pretty much all our revenue streams.

Yes. Regarding your question of supply chain on TV, the shutdown of the major city in China definitely brought a lot of challenges to the supply chain. However, we have a great team. I want to thank our team for being well prepared for this particular shutdown and our supply chain at this time is pretty healthy for the short term and near term. And again, I want to thank them because they were way ahead of the curve, and we were prepared. So our supply chain looks pretty good right now.

Your next question comes from Nick Zangler of Stephens.

First off, I just take these results and the guidance here is phenomenal, so congrats there. But I got a few, starting with Inscape. Obviously, Nielsen expanding their partnership with VIZIO in the quarter, gaining access to ACR data for use of local TV measurement. Any way to size up how incremental this is? And do you see your other CTV measurement partners looking to gain access to this local data just like Nielsen is? I mean, obviously, results here were very strong this quarter. And it sounds like the growth trajectory here is inflecting, so maybe just also if you could frame up how we should think about the segment going forward?

Yes. I think touching on -- touching on the Nielsen, not necessarily getting to the specifics, but I think within that, our ability to start to add incremental local stations. I think we talked about 400 into our fold. There is a window of exclusivity for Nielsen, which is good for our partnership and will help continue to build the marketplace, especially around local within cross-screen measurement. Once that window of exclusivity is up, it's good for our business because it just continues to give us more opportunities to grow and sell against the new revenue stream within data.

Yes. Nick, the way to think about these as well, these data contracts are multiyear contracts. So we have good visibility on what they look like and what the ramp looks like over time. So that helps us with predictability in that nonadvertising revenue growth. And as we said, we do expect that to inflect this year. Remember, last year, we were in the middle of a little bit of a strategic pivot on how we handled our data and what we're willing to license in the marketplace. We've made that change. You've seen the benefits to our own advertising business as a result of that change. And now we're in a position where the data that we are licensing in the market is becoming increasingly valuable and we're expanding the number of deals we're doing with these players. We're adding and expanding our relationship with the large people like Nielsen, as you mentioned. And with the multiyear structure, it gives us really good visibility. So we do think we're going to see a reacceleration of non-advertising revenue growth this year.

Got it. And just any learnings from the more aggressive pricing strategy that you guys employed in the first quarter? I mean, actually, the gross margins on the device are higher than I expected. So it almost suggests that you could press even harder. But maybe you could just level set on the expectations on pricing how much more or less promotional and aggressive you'll be as you push forward.

Well, I'd say the first learning is that when you give consumers a great product at an amazing price, they buy it. So we saw great growth in that product as we talked about the gains in the 50 inch were fantastic. We specifically went after the 50 inch because it's just such a great volume product and a highly engaged product, right? That is a screen size that does really well for us on our Platform+ side. And so we are going to take those learnings and look at other SKUs that fit that paradigm and try to push into the market and see where we can be competitive.

So we're very pleased with the immediate reaction consumers took to the strategy. We see the lift in market share. We see what it did for the whole product lineup. We'll get surgical about what units make sense next. But by and large, overall, we can continue to manage this at a -- and as I said, we're acquiring customers at a positive gross profit dollar on selling devices. So even if it's a lower margin than had historically been, the strategy is proving itself and it feeds right into our dual revenue model.

Got it. And then just one final fun question for you guys. I'm still ordering my pizza through my phone. I'd love to order it through my TV. How far away are we from the introduction of more expansive e-commerce capabilities?

That's a great question. I've been waiting for that day for 25 years. Since my first Smart TV, I really thought we're going to make a lot of money selling pizzas. So that days are coming relatively soon because we've been -- VIZIO has been building the fundamental building blocks to make that happen, the billing engine, the voice capability, the mobile experience. And Mike, do you want to chime in, add a little bit more?

Yes. I think we touched on it in the past, but for us to get to the next phase of Smart TVs as we extend beyond entertainment, for VIZIO, we're excited about that. We obviously continue to hire and bring on people to start to think about the future of television. But at the start, we need to lay that foundation, right? And for us, that foundation, and William touched on, is making sure it's very easy to communicate with the television. So we've made -- continue to make enhancements to our mobile offering. We've continued to add voice capabilities. We added voice to a majority of our televisions rolling out or moving forward all new televisions that we bring into the marketplace will be voice -- will have voice capabilities. So we're excited about that.

We needed to have the foundation of billing system and a wallet. We're still on track with that to launch midsummer with that product. And I think the last foundational piece is around interactivity and notifications. And while we have that capability, I think Jump View, which we already touched on, is a good example of how we can continue to innovate around interactivity, how we can start to move consumers between HDMI inputs and serve notifications in a different and unique way that really enhances the consumer experience. So I think we're in a good position from a foundational standpoint, and I think a lot of those opportunities are on the horizon.

Your next question comes from Michael Morris of Guggenheim Partners.

I have two questions. My first one is about WatchFree+ and the competitive dynamic there. So it's great to see the success of WatchFree+, but it does or can, I guess, come at the expense of some of your partners who buy display advertising from you. So I'm just curious, maybe for Mike O'Donnell, how do you see that dynamic playing out? How you can win on the attention side of WatchFree+, but still be a valuable partner for other networks, especially ad-supported networks? Curious to your thoughts there.

And then the second thing, maybe bigger picture. One of the big complaints we hear is there's so much content now, right? It's hard to sort of organize and find what you want. It feels like you guys continue to have an awesome sort of position to help people with that. So maybe some of that is a wallet, but I'm curious if there's any more that you can share about the economic opportunity for you for helping organize and prioritize the content that people want across a number of platforms they might subscribe to.

Yes. So in terms of competitive growth, kind of going back to the question around Netflix and Disney, I think it really does validate that customers have an appetite for ad-supported services, right? They also have an appetite for subscription services in the marketplace. Being a distribution platform with scale and scale that's growing significantly, I think we're well positioned to service all the -- that entire customer base. And I think there's plenty of eyeballs as well as ad dollars available to service all the different partners on the platform.

As I mentioned earlier, look, we think of WatchFree+, we continue to invest. We continue to support it, but we continue to generate revenue in a multitude of different ways across our platform. And it's important for us to continue to help and support the partners on our platform because they are partners from us, not only from a consumer viewership standpoint, but also from a revenue standpoint. But we're also going to continue to feed WatchFree+ where we can from an editorial standpoint on our home screen.

And I mentioned earlier, we think of WatchFree+ as a next-generation cable channel. And I think with that, there's opportunities as more and more dollars shift over for us to continue to grow at an accelerated pace, WatchFree+ as well as the rest of the partners on the platform continue to grow their revenue and opportunities. And then the next question -- Mike, sorry, the next question was around search and discovery, right?

Exactly. The potential for value creation there totally.

Yes. Look, I think for us, we're already -- we continue to invest in refining search and discovery for our consumers. Our user interface, we continue to hear from customers as well as partners that it's the best in the market for search and discovery. And I think as our partners continue to grow, as we bring more eyeballs to SmartCast and time spent as well as active user grows, we think there's going to be a lot of opportunities for us to continue to drive not only viewership or subscriptions for our partners, help them reduce churn, but also continue to increase monetization for our most monetizable opportunities, which includes WatchFree+.

Your next question comes from the line of Tom Champion of Piper Sandler.

I'm just looking at the Smart TV shipments chart in the deck. In 2 of the 3 years, it looks like 1Q is kind of the low-water mark. And I don't know if this was stated already, but I mean, is the implication there that you expect shipments to increase sequentially through the year? And I'm wondering if you could just talk a little bit about kind of your view of the economy, how you think the consumer is doing. And maybe just last one, in terms of the promotions, how are competitors responding? Any thoughts on that would be really helpful.

Yes, sure, Tom. Look, there is some seasonality throughout the year. Typically, Q4 is our biggest, that's obviously our big holiday sales period. Q1 usually does fairly well. Q2 can have a little change depending on if we're in a reset period if we're bringing back. So the comps over multiple periods is a little bit tricky. The comment we made was we looked back at last year and some of the availability constraints that we dealt with. We are confident that we're going to be able to grow our shipments this year over last year. And that will -- I don't know if it will be exactly steadily throughout every single quarter, but absolutely moving in that direction with a lot of strength because of the strong position we have right now with available product in the channels and the pricing strategies we deployed, we feel good about both shipments. And then obviously, sell-through and how that starts to feed into active account growth, as I talked about earlier.

So the comps start to get easier. As I mentioned in the prepared remarks, we're obviously lapping now on the period a year ago, where there was availability supply constraints. There were -- the country was reopening up. People were getting out and doing other things. And so the dynamics we're shifting, we're now comping against that, which should be favorable for growth rates as you look at this year.

And then from a marketplace standpoint, look, in an environment where there's challenges, we know that consumers tend to gravitate towards value. VIZIO has a long history of being a value brand. We've been in the marketplace a long time with that presence. Consumers will select quality at a great price, and we think we have a very strong hand to play into that in this environment that you're describing. So we'll watch it like everybody else will. The backdrop is still strong from a labor standpoint. People are working. Obviously, there's inflation. So everyone's got to figure out how to navigate these things. But having good strong channel inventory, an attractively priced product at a great quality, we've got a good hand to play.

Your next question comes from Wamsi Mohan of Bank of America.

Yes. On your guide for Platform+ revenues, I mean, if you look at 2Q guide, it's about at the midpoint, about $6 million incremental sequentially. And last year, 1Q to 2Q, you did crossly double that. Why should you not be tracking a lot higher on a quarter-on-quarter basis, given also some of the new initiatives you have?

Yes. Thanks, Wamsi. I mean, look, I think it still certainly reflects very strong year-over-year growth. We're looking at the environment. This is also a period where we come off of sort of Q1 and then the new selling season, right? We have benefit from last year's upfront that rolls through. And then now, the new season will start when the fall launches come around, and Mike can talk maybe a little bit more about what he mentioned in terms of the NewFronts and so forth. But look, I think it still reflects very strong growth, which is what we want to show and demonstrate. We're going to push the team. Obviously, they continue to execute really well against that, and we'll see where it comes out. But it's not lose sight of the fact that we are now lapping on periods where the team was more established this time a year ago versus the earlier days where the comps are much, much easier. So keep that in context, but excellent growth if we can achieve that midpoint of the range.

Yes. I was just going to add. I think -- from our perspective, I think, again, there's good growth in Q2. As I mentioned before, we still got a lot of opportunities to continue our growth trajectory that we've been on. I think what Adam was referencing is coming out of the NewFronts, as we get into the back half of this year, we'll start to kind of reset with the new upfront commitments that we're negotiating now. We think that's a good opportunity for growth. As the year moves on, we're projecting some good impact from political in the back half of this year. So from our perspective, like I said, I think good growth in Q2, still lot of opportunity, still time left in the second quarter. But I think we're positioned well, not only for Q2, but for the back half of this year as well.

I appreciate that. And then on your ARPU growth, can you give us any color on how much of that is sort of CPM growth driven versus growth in monetizable ad impressions?

Yes. I would say both. I think the answer is both. I think if you're looking at the growth we've had and if you go back to when we launched this business, 2 years ago, we were somewhere around, I think, $7. We've more than tripled the ARPU. So where we've seen growth has been in monetizable impressions. We continue to see an increase in that. I think I mentioned WatchFree+ is growing at a faster pace than overall time spent on our platform. That's a positive for us. We also, as we continue to solidify those relationships, we talked about average revenue per advertiser growing by over 76%. That's a function of getting bigger deals, but that's also a function of us continuing to leverage -- to grow CPMs and continue to leverage the data we have, our Inscape ACR data, to drive higher CPMs through addressable advertising.

Yes. And Wamsi, I would just add, it's a great point, Mike. And I would just add to that. The comments earlier where we talked about the growth in WatchFree+ relative to other content on the platform is really important to this because as we grow accounts, where they spend their time is really, really critical. And to Mike's point, all the things we're doing to drive people into WatchFree+ that disproportionately benefits us on the ARPU side, because it's putting more time spent in the highest and best place where we can monetize video inventory, which is WatchFree+. So those taken together is really driving the ARPU higher even on the size of the active account growth that you've seen.

Okay. If I could just really quickly, is the Netflix password sharing crackdown efforts converting into more time on WatchFree+? I mean you guys can probably tell that from your data that you see. But has that already happened? Or is that yet to happen? Or any color there, please.

Look, I don't know if we can comment directly on that. I mean the concept we wanted people to make sure they understand is that if people are moving around and there's a saturation in certain services, obviously, the availability of more content that's ad-supported is really great for us. And that behavior is shifting. We've seen that trend now for quite a while, and that's a positive for us. So when the marketplace reacts to declines in some of these very highly distributed, arguably saturated services, that doesn't necessarily mean that consumers are not streaming. They're streaming in different ways, sampling other content. We have all that content. It's actually a good tailwind for us.

Your final question today comes from Vasily Karasyov of Cannonball Research.

I wanted to ask you to talk about gross margin associated with different revenue since within Platform+, so that we could understand what the incremental impact on gross profit is. For example, what kind of costs are recognized against leader advertising revenue, homes premium and so on. So even if you can talk about it in terms of ranking them or something like that to the extent you can.

Yes. Let me get -- I'll take a shot at it. If you think about the various revenue sources, they each have sort of somewhat different dynamics to them, right? So I'd say our home screen is one of the very highest, very, very high. We own that inventory. There's very little costs that go against that. So that's a really tremendous and highly attractive inventory source for us. Buttons on our remote control, as you can imagine, don't have much incremental cost to go against that. So those are high margin, and they are attached to, obviously, shipment volumes.

Our data licensing revenue is probably maybe next on the chart because once the infrastructure is in place, we put some analytics around it, we have some workflows that go against it to make it a good product. But in general, it's a very high margin contributor. And then as you get into video, video is a mix of on-platform and off-platform. And those, as we've said many times, have very different characteristics, right? On-platform is going to have a higher margin, but a lot of our products are rev share structures. We've talked about our rev share dynamics before, and so that's going to play a function in terms of what the margin is for us on the video side.

And then off-device is more of an arbitrage model where we go out and get inventory and we resell that inventory. That's going to come through at a lower margin profile. But what I'd like about that is that it gives us broader TAM beyond our installed base on our TVs. So we don't have to think about just how do we monetize what's in people's homes or with our brand, but the entire ecosystem more broadly. And those are going to be incremental dollars to our total system. So -- that's kind of the hierarchy as you think about it, and you can see how the various growth dynamics will play into the aggregate gross profit margin as we deliver going forward.

Well, this is very helpful. Just a quick follow-up. So would it be correct to infer from what you say that video advertising revenue not every dollar has similar gross margin?

That is true. It depends on where it's occurring on-device, off-device and what the partnership rev share mixes might look like. Yes.

Thanks, Vasily, and thanks, everyone, for joining. This concludes today's call. Have a great evening.

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