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Operator
Greetings and welcome to the Vuzix fourth-quarter and yearend 2014 financial results conference call. (Operator Instructions). As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Andrew Haag. Thank you, sir, you may begin.
Andrew Haag - IR
Good morning, everyone. I would like to welcome all of you to do Vuzix's full-year 2014 financial results conference call. With us today are Vuzix's CEO and President, Paul Travers and the Company's CFO, Grant Russell.
Before I turn the call over to Paul I would like to remind you that on this call management's prepared remarks contain forward-looking statements which are subject to risks, uncertainties and management may make additional forward-looking statements during the question-and-answer session. Therefore the Company claims protection of the Safe Harbor for forward-looking statements that is contained in the Private Securities Litigation Reform Act of 1995.
Actual results could differ materially from those contemplated by the forward-looking statements as a result of these certain factors limited to general economics -- not limited to general economic business conditions; competitive factors; changes in business strategy or development plans; the ability to attract and retain qualified personnel and changes in legal and regulatory requirements.
In addition, any projections as to the Company's future performance represent management's estimates as of today, April 1, 2015. Vuzix assumes no obligation to update these projections in the future as market conditions change.
Yesterday the Company filed its 10-K with the SEC and afterwards issued a press release announcing its financial results. So participants in this call may wish to look at those documents as we provide a summary of the results on this call.
Today's call may include non-GAAP financial measures. When required a reconciliation of the most directly comparable financial measures calculated and presented in accordance with GAAP can be found in today's press release which is also available at www.vuzix.com.
I would like to now turn the call over to Vuzix's CEO and President, Paul Travers, who will give an overview of the Company's business activities and developments for the full year 2014. Paul will then turn the call over to Grant Russell, CFO, who will provide an overview of the key financial performance and operating metrics. Paul will then give another update and then we will move to a Q&A. Paul?
Paul Travers - President & CEO
Yes, thank you very much, Andrew. Welcome, everybody. I would like to thank you for joining the call today. With our recent listing on the NASDAQ and now the filing of our 2014 results we thought it was a great time to host a conference call. In fact, this is our first conference call. We would like to thank new shareholders, thanking our existing shareholders and give you an update on recent developments of Vuzix.
There is a lot that has been going on at Vuzix these days, so I will try to keep this brief so there is time for some Q&A at the end. 2014 was an exciting year at Vuzix and 2015 has started off on a great pace with a $24.8 million investment from Intel Corporation in our NASDAQ listing here in early January or end of January.
It has also been an exciting time in the wearable tech industry, especially in the eyewear side of it. We are seeing many new technologies and major investments from leading corporations like Google, Facebook, Microsoft as well as others. Additionally, there have been several well respected research firms and analysts calling for solid growth in this space for years to come.
We see analysts that are predicting that wearable computers will generate more than $10 billion in revenue by 2020 and firms like ABR Research forecasting wearable computing device market will grow to 0.5 billion unit shipments by 2018 with more than 75 million of those being smart glasses.
Deloitte Consulting expects the enterprise market for wearable devices to surpass the consumer market over the long-term, Vuzix has seen this trend and the enterprise market is one that we have been actively targeting.
Vuzix is already achieving notable success as the industry sits on the cusp of major customer adoption. Last summer, as you all might remember, we went to China and stood side-by-side with Lenovo and announced a major deal whereby Lenovo will be selling our cobranded M100 smart glasses in China.
Lenovo received exclusive rights to sell our M100 glasses there to enterprise customers. And after receiving finally certification from China's quality certification center, no easy feat, frankly -- the Chinese didn't have any clue what a wearable display system was let alone how to get it through all those testings. We finally got through that allowing Lenovo to ultimately begin shipping into the marketplace to their customers.
And I'm going to talk a little bit more later about who those customers are. They have a focus on warehouse operations, the major hospitals, power distribution and the energy sectors.
Vuzix's also seen a series of applications in North American and European markets come from companies like SAP now with over four applications supporting our M100 alongside other developers. For example, companies like Ubimax have developed a vision picking application that was implemented and tested over a three-week period by DHL among a bunch of other companies, quite frankly, but DHL has been vocal about it. They are a leader in logistics with over 275,000 employees worldwide.
During this test, employees wearing Vuzix's smart classes picked over 24,000 packages and delivered a published 25% improvement in efficiency for the customer Rico. As a result of this trial it's anticipated that Rico will be moving to more extensive implementation. And frankly DHL was also pretty happy with the results, as you might imagine, so they are looking at implementations of their own within their facilities.
Although the people at DHL, Rico and Ubimax have led the way by publishing their findings showing their companies as -- up as front runners in the area, there are other examples of use cases and successful trials that are moving towards implementations as well. Vuzix looks forward to continuing to work with all of these companies as they move toward adoption of smart glasses solutions in the enterprise market.
It does take time in the enterprise markets to bring new market innovations and smart glasses have proven to be no exception. Development efforts that began in early 2014 are just now starting to bear material fruit as we move from development of applications and testing to customer adoption and implementation of these solutions across many areas in the enterprise market.
I will update you in more detail later in the call on some specifics regarding the progress we have made and how we are positioning Vuzix as a market leader. Right now though I would like to turn the call over to our CFO, Grant Russell, to get the meat of the call and review our financial results. Grant?
Grant Russell - EVP & CFO
Morning, everybody. Last night we filed our 10-K with the SEC and we issued a news release and so everybody hopefully has had a quick chance to read some of it. I will just do an overview quickly so we have more time for questions. Our revenues for the fiscal year ended December 31, 2014 were $3,032,000 versus $2,389,000 for the same period in 2013. That is an increase overall of 27%.
Within that our sales of our smart glasses and [wake eye] products were up actually 312% over the prior year. And what brought the -- minimized the overall increase was the fact that our wrap series of products, which we have been building for a couple of years, is going end-of-life or effectively is end-of-life and we only had limited quantities to build and what we did have we decided to focus on the AR and VR. So those sales were actually off 45%.
But -- and engineering services was pretty well flat for the year just being up a little over 5%. As I said, total sales overall were up 27%. And on a quarterly basis -- we didn't actually include that in the news release, but our Q4 sales were $844,000 versus $611,000 or they were up 38% over the prior quarter in 2013.
Gross margins were 31% for 2014 versus 34% for 2013. They were down 3% but in the discussions in the MD&A we actually took -- there was about a 5% negative impact with the startup of manufacturing in China. And this is the first quarterly period, or yearly period, where we have started to amortize our software development costs related to the M100 smart glasses.
So in actual fact earned gross -- from a cash basis earned gross margins were actually up but now we have some non-cash charges which per GAAP have to be recorded in the cost of goods amounts.
Operating expenses, I mean, R&D sales and marketing were up slightly. Again, we capitalized a portion of our R&D costs so the reported expense portion was modestly up, but in actual fact we did spend over almost a third more in R&D. We had another small impairment of some patents and trademarks, but overall our loss from operations was $5,032,000 for 2014 versus $4.6 million for 2013.
And G&A costs were one of the items that were up and we spent -- had to spend some money on things like expanded investor relations attending earnings conference and all in preparation for gearing up for our listing on NASDAQ.
Other items within our P&L, as you know, we have quite a few. Mainly most of them driven by our mark-to-market derivative liability requirements. We reported $2.8 million in other expenses, the largest being the mark-to-market under derivative liability and versus $5.5 million effectively for 2013.
This should be the last quarterly period where we have to see such large swings in our operating results thanks to the fact that we have eliminated 86% of our derivative liability of the end of last year -- or January 2 with the closing of the Intel financing.
From operations we did use about $4.9 million to keep us -- to invest in the -- ongoing in the Company. That's up a little from the prior year, but it's consistent with the last several years and as Vuzix continues to invest in its new products and technology.
We did include a pro forma -- some pro forma financial information reflecting the close of the Intel transaction on January 2. We -- because it was -- even though it was just two days late we are not allowed to reflect that in our December 31 numbers. But as everybody can see, our total assets/liabilities increased from $3.7 million as of 12-31 to $28.3 million as of January 2.
And most importantly, our cash went from $85,000 up to $24.7 million and the derivative liability that is causing all of these -- some of the fluctuations in our operating results was reduced from $13.5 million down to $1.4 million. And in this quarter we have had quite a few -- most of those warrants exercised. So the end of March 31, 2015 we're going to have a very small number to report there.
And stockholders' equity as a result of all these various transactions increased from a deficit of $14.4 million to a positive $22.4 million and was one of the key factors in allowing us to up list to NASDAQ. I think that sort of highlights all the major numbers, Paul.
Paul Travers - President & CEO
Fantastic, Grant, thank you very much for that review. Let me continue here first of all by offering that Vuzix has gone through a transition. It used to be routine for us to do between $10 million and $13 million a year in revenues and it was split between our defense and our consumer operations about 50-50.
And over the last two years we have been transitioning from a series of old products, in fact he saw that with the reduction in wrap sales here, that is a product line that is going end of life. So those products are going away and we are moving now into these next generation of products from Vuzix, which are revolutionary in the wearable display market and they are coming right in time for the wearable tech business that is right in front of all of us and [seems seemingly] so excited.
As I mentioned previously, 2014 was a very eventful year as we start to make that transition. Several notable milestones were achieved here at the Company and these advancements are cause for great enthusiasm as we look forward to the future of Vuzix. And it starts with our M100 smart glasses.
The M100 smart glasses are effectively like having a smartphone. The only thing they are missing is the cellular-phone service. The difference is you wear them instead of holding them. So you can imagine everything, GPS, Wi-Fi, Bluetooth, all the motion sensors, an HD camera that looks out the front. And these guys run on the Android applications in the glasses.
So they are smart gizmos, but the real things that make them stand out besides being super lightweight and easy to wear all day, is the fact that they are hands-free. And the ability to connect information from the cloud to the real world in a hands-free device opens it up for a pile of applications in the enterprise markets.
In fact, it never ceases to amaze me the number of apps and new use cases that are coming for these products. That said, there are something like five or six areas that really are driving the current business for Vuzix. Field service is one of them, logistics and warehousing is another one, medical applications, pharmaceuticals, manufacturing and general aviation.
So the advantages of using smart glasses in those areas are numerous, but the biggest one I think you will see is the fact that they are hands-free devices. And some examples of how they are being used in logistics and warehousing, a lot of you probably have seen the videos, you have seen what DHL is doing.
The bottom line is instead of holding a barcode scanner and then taking a pen or a pencil and checking something off of a pick list, literally you wear the glasses, you look and go, look and go, look and go. And it's proven as much as four times faster doing it this way than other methods.
So it is a significant improvement in logistics and warehousing and the market opportunity there is -- it is just huge. I mean people talk about robots coming in and the likes. The reality of it is in the end for the most part human beings are picking boxes and putting them in boxes to ship to people. And hundreds of thousands of job areas that are impacted by the potential of smart glasses in that case.
Another example is in training, in training particularly in the medical space. We have people that use our smart glasses today as they are doing an operation. Instead of having doctors looking over their shoulders, maybe they can get three or four around them on the operating table. They can now record and stream live what they are doing and share it with others one to many all over the place.
That current set of sharing information like that and sort of teleporting information like that is a big one for smart glasses, in particular with Vuzix.
And then finally in the field service area you can imagine if you have a guy in the field and he needs to make a decision and he doesn't have the technical knowledge in order to do it appropriately, the ability of having another senior technician effectively teleport and stand in his place and help him make the decisions can save lots of money.
If you think about companies that have operations in Asia and they are having a problem on the plant floor, instead of sending a guy on an airplane they can literally have him go to a command center, login and see what the employee is doing and help him make the fix. So those things that are giving great returns on investments.
Smart glasses, in a very short period of time because of that, Vuzix has shipped thousands of systems and it has resulted in many trial programs. And effectively today there are over 50 currently running programs that have gone from early prototype kinds of things to actual people using them in real world use cases.
And as those trials move from the early tests and into actual production programs Vuzix is seeing growth from single-digit orders to bigger volumes. And in some cases the needs for our smart glasses are in the thousands of units.
We are not there yet but the transition has happened, you can see these applications being very successfully implemented in the field and the numbers are starting to grow. In some cases it is with direct sales from Vuzix. In other cases we are enabling third-party partners, value added resellers, companies like Ubimax and Enterprise or HeadApp in the aviation industry.
In the case of Ubimax, they are at the gentlemen who implemented the DHL picking application, warehouse picking application. They have a pile of their own programs with applications that they have written and they are for the most part using Vuzix's smart glasses.
HeadApp is in the aviation industry and its a tool for small pilots and the likes. They start shipping shortly. Octovis in the medical industry; Pristine in the medical and enterprise industries. [XOI] has a version of Vuzix's M100 that now runs under Linux and they have a pile of their own active trial programs and those are just to name a few.
So we have a bunch of partners that are writing the applications that are releasing their own apps which will open up I think significant business opportunities and revenue streams for Vuzix from each of their customers. Each of those VARs have growing businesses around our smart glasses with sales going similarly.
Almost in every case we are seeing results like the smart pick in bakery operations meeting daily goods orders more accurately and efficiently to gain published results. And they can pick almost as much as four times faster than what they were or leaders like DHL and Rico with 25% efficiency improvements. These are real return on investments, they are real programs and they are resulting in revenue streams for Vuzix.
Now we talked a bit about our partnership with Lenovo Corporation. It has been a slow start, unfortunately, but that is the name of the beast when we -- even trying to get through China certifications, getting the Chinese government to understand what a wearable display smart glasses were took time.
Today they have an exclusive with us in China. In January they finally started shipping product. Their package is beautiful, it is Chinese understanding, so it is been completely rewritten, the tools and stuff, so a Chinese person can use it.
It uses the Lenovo services, and the services are focused on application areas that are in enterprise. And they have got a bunch of programs underway right now, they seem to be meeting with great results so far. And it ranges from their own internal shipping and warehousing needs to people in the energy industry in China, which is massive and in healthcare in China.
So they have got a lot of great opportunities coming, Vuzix is looking forward to some significant growth in 2015 and 2016 as they roll out product.
Another good one is SAP. They have four different applications. They really have just started shipping. Two of them are finally available, field service and warehousing. They have a rounds in retail one that is also coming. We mentioned the companies like APX Lab, [Avolar], XOI, etc.
The bottom line is the M100 is meeting with great success so far. Programs are going from oneseys, twoseys, tens to real rollouts. You will see from Vuzix announcements throughout the rest of this year of other application areas that are going live and they are in some cases in markets -- I mean if you just think about the warehousing industries alone with companies like Amazon hiring 85,000 employees every fall just to pick and pack and ship, there are significant business opportunities.
Let me just talk really quickly about our IWear 720. Gaming has been in our DNA. I started this conversation by saying a significant portion of our revenues were in the entertainment space. The IWear 720 is Vuzix's first offering in a long time in the wearable display markets and it is pointed at virtual reality and personal entertainment solutions.
These guys won four awards at the Game Developers Conference. It has been a couple of years in development at Vuzix. They are an amazing product in that they can give you the kinds of experience you would get with an Oculus Rift, for those of you who don't know, Oculus is a company that makes virtual reality headsets that Facebook bought for $2.3 billion.
It gives you those kinds of experiences but it allows you to do it on devices that are a plug and play today. So you can plug it into your iPhone, plug it into your Xbox, it runs standard 3D HDMI content, but it also supports the virtual reality kinds of software that is coming. You will hear a whole lot more about that here shortly out of Vuzix as the summer comes around. We will be shipping that product by the end of the year.
We have increased production capacity at Vuzix, another major milestone for us. Our facilities now in China have the ability to produce as much as 50,000 units a month. So we are prepared as the volumes pick up for our smart glasses.
So the increasing value of our IP is obvious. Today we have 39 patents and 10 additional patents that are pending, a bunch more that are in process. We think that that intellectual property portfolio is going to prove very valuable.
If you just look at that in a comparison of other companies you have companies like Oculus that got bought for $2.3 billion from Facebook, another acquisition that was a handful of patents from a Company called Osterhout that Microsoft paid as much as $150 million for. Google last year led an investment of $500 million into a Company called Magic Leap for about a 20% position.
These are companies that really aren't even shipping products yet. Vuzix is and we have the future of where we think this space is going with some of our next generation waveguide technology.
Let me just finish up here really quickly. I wanted to talk a bit about the Intel investment. On January of 2015, although it wasn't a 2014 event it was really important, they invested $24.8 million in Vuzix, they invested it at a premium to market of $5. Although it was a premium to our market cap at the time, Vuzix management believe Intel got a pretty good deal when you look at comparables in the marketplace today.
That said, so did Vuzix. Intel is a great partner for Vuzix. We are already collaborating with them. I can't -- I wish I could share with you more about everything that is going on here because I know it is a question on a lot of people's minds.
I can tell you that we are doing stuff with them now as I speak. It is going back both ways. There is going to be great opportunities for Vuzix to open up business through Intel and, on the flip side of the coin, Intel is helping us with some of our next generation technology from the perspective of silicon and the like.
So it is off to a great start, and you will hear more about that as the year unfolds. Great working relationship already, we are excited by it.
Continuing here just really quickly, I want to try to finish up. So our goal for 2015 is -- in 2014 we seeded the marketplace with initial enterprise applications. We are moving from seeded markets to actual rollouts with real programs and volume opportunities here in 2015 around the M100. Our consumer eyewear, the 720 will start shipping and will be rolling back into the consumer adoption by the fall of this year.
And then finally by the end of 2015 another plus from the Intel investment is it has really allowed us to step up our waveguide optics development efforts. So we will be introducing by the end of this year our first pair of smart glasses based on those waveguides. It is going to solve the Google glass problem of being a [glass hole].
We think it will open up the mass-market to the real value proposition of wearable displays when they finally look like fashion glasses. And I hope that that will put us well on our way to potentially even replacing the smartphone with smart glasses.
This is just the beginning. 2014 was a great year and we have already set the bar pretty high in 2015 with the Intel investment and NASDAQ up listing. We are looking forward to seeing enterprise-level customers' implementations of our smart glasses, which you will hear much more about as the year unfolds, further developments with our business and sales partners and the launch of our IWear 720 products into the virtual reality and gaming markets this fall.
We would like to thank you for supporting our story and our vision and we look forward to sharing our progress with you again in the next quarter. At this point in time I would like to open up the call for questions. There was other stuff I wanted to cover, but I think it would be great to give you guys an opportunity to kind of ask your own questions. Thank you.
Operator
(Operator Instructions). Jay Srivatsa, Chardan Capital Markets.
Jay Srivatsa - Analyst
Paul and Grant, congrats on the strong Q4 in fiscal 2014. Let me ask you at a high level, in fiscal 2014 what was the revenue mix between the M100 product and the older generation product, specifically in Q4, what was the mix?
Grant Russell - EVP & CFO
In Q4 probably just a little under 80% was the smart glass/waveguide products.
Jay Srivatsa - Analyst
Okay. And then looking ahead to fiscal 2015, what is your projection on how the mix will be? Is it going to be all waveguide smart glass products or do you still believe some of the older generation products will continue to sell through?
Grant Russell - EVP & CFO
Well, in the second half of the year we will also have the -- we should have the IWear 720, the video headphones going. And we anticipate probably a split that will be either 50%-50% or 60% smart glasses, 40% video headphones.
Jay Srivatsa - Analyst
Okay. Paul, you mentioned a lot of stuff happening in terms of customers and stuff. I know you didn't give guidance for fiscal 2015, but would you expect sequential revenue growth on a quarterly basis, on an annual basis? Any color would be appreciated.
Paul Travers - President & CEO
I mean, to see a 300% or so increase in revenues from 2014 would not be unrealistic.
Jay Srivatsa - Analyst
Okay. And where do you think this is coming from? Is it from existing customers, new customers, combination?
Paul Travers - President & CEO
Yes, we have been in the entertainment space for quite some time, as you know. The wrap series of products is going away, but the IWear 720, which we will start shipping this fall, will represent a reasonable portion of business.
The demand for wearable displays that are virtual reality-based seems quite significant in the marketplace. The channels that we sell those products to today are really excited about the IWear 720. At the same time though we have an existing base of customers on the M100 that are beginning to roll out programs.
So I called those existing although they really are new programs. I mean when you might see a Company like a DHL rolling something out in the fall of the year, they are really new for Vuzix but it has been years -- at least a year now an effort to get them up online and the software operational and the like.
So as I said, it will be a mix between consumer and smart glasses. And, yes, I don't know how else to put that. Some of it is new customers and some of it is from an existing base.
Jay Srivatsa - Analyst
Okay. I know you said you couldn't speak much about the Intel investment and the strategy there, but just at a high level do you foresee an Intel-based M100 or Intel-based Vuzix smart glass later part of this year or is it more fiscal 2016 and what is kind of the timeline?
Paul Travers - President & CEO
Because of some of the testing that has to go into getting a next-generation CPU with all the radios and everything else qualified, it's unlikely you would see a 2015 release, although you are going to see from Vuzix some next-generation M100-esque stuff. You wouldn't see one based upon Intel.
Jay Srivatsa - Analyst
Okay. So given the very bullish guidance you have kind of suggested for fiscal 2015, what does it do to in terms of breakeven revenue run rate? What do you need to get to to achieve breakeven?
Paul Travers - President & CEO
Right now Vuzix is -- so we have -- at our current burn rates we have something like four or five years worth of capital in the bank. We don't need more money. That said, it is important Vuzix is executing to our plan. We are in a race, we are building these next-generation products and we are investing in them.
So you are going to see our burn rate go up a little bit. That's at currently about a $10 million per year run rate puts us at a cash flow breakeven or so. That is going up though.
We will need to do a bit more than that as we move into next year and have -- as our burn rates go up a bit to get these next-generation products out. We are not giving official guidance in that regard. Grant, do you have anything you can offer?
Grant Russell - EVP & CFO
Really nothing more than what you suggested, Paul. I mean I kind of look at it from a unit sales standpoint. If we sell the required -- or target the number of units we are planning on building those revenue numbers are not unrealistic.
Jay Srivatsa - Analyst
Okay, and last from me, Grant, in terms of the warrants how much is left?
Grant Russell - EVP & CFO
Well, there is -- as of today there is a little over 500,000 warrants. But related to the warrants that were issued in August 2013 as part of our public offering, we are now down to about a total of 90,000 warrants. And those were the ones that had the reset. About a third of those have already waived.
So there is really about 60,000 warrants left with reset ratchet capabilities. And all the convertible debt that still remains on our books -- those rights were waived. So the derivative liability for at the end of March 2015 should be really small. And most of those were exercised in January/February, so the potential overhang of the $2.25 of warrants is being reduced drastically.
Jay Srivatsa - Analyst
Very good --.
Grant Russell - EVP & CFO
And also (multiple speakers) okay.
Operator
Matt Robison, Wunderlich.
Matt Robison - Analyst
First one for Grant, it is more of a housekeeping item, I hope I don't bore you with this one too much. But I was wondering if you could provide the basic and diluted share count that would correspond with your pro forma balance sheet items that you have published? And (multiple speakers) go ahead, I was going to give another one while you looked that up. But go ahead if you are ready for it.
Grant Russell - EVP & CFO
Well, no, I mean in our -- there is 10,476,000 goes into the weighted average calculation for basic for 2014, so 10,500,000 approximately. At the end of the year there was -- 12-31, there was actually 11.2 million outstanding and today there is 15.8 million.
From an anti-dilutive standpoint, because the impact of those additional shares would be anti-dilutive our reported loss per share would have been smaller. But that element doesn't get disclosed.
If we had had a profit there would have been about 2.4 million additional shares that would have been in the money and therefore would have been included as the base in our diluted EPS numbers. Does that answer your question (inaudible) wanted?
Matt Robison - Analyst
Yes, I think so. So for this year we should think the share count being -- I mean if we are projecting out further into some point when you are profitable, we should think something like 18.2 million shares?
Grant Russell - EVP & CFO
Yes. Yes, I mean today we are around, like I said just a little under 16 million. And with the Intel convertible preps they are just a little under 5 million. So we will have to start accruing the (inaudible) those preferred shares have a 6% dividend associated with them. So we will be having to book that. But on a fully diluted basis we are up at about 22 million ignoring --.
Matt Robison - Analyst
Yes, including the conversion, okay. That is what I thought based on your press releases. Okay, if we looked at just the fourth quarter, what would the M100 growth have been like?
Grant Russell - EVP & CFO
The growth? Year over year? It would have been up probably a little over tenfold. We didn't really start shipping, to be honest, the M100 to customers. It was really in 2013 primarily to developers. And it was just at the very tail end of the year that we actually started releasing products to general customers. So it was well over 10 times.
Matt Robison - Analyst
And are we looking at kind of the base here where we could anticipate sequential growth throughout this year and including sequential growth in the first quarter over the fourth quarter?
Grant Russell - EVP & CFO
Yes, we believe so. But you are not going to see tenfold increases quarter to quarter. But, yes (technical difficulty) points of growth, yes.
Matt Robison - Analyst
And Lenovo, just to confirm, that is M100 that they are reselling?
Paul Travers - President & CEO
That is correct.
Matt Robison - Analyst
Okay, then --.
Grant Russell - EVP & CFO
Yes, they are expecting customers are taking -- they're actually getting them in their hands over there.
Matt Robison - Analyst
Yes, you guys had a list of -- quite a list of developments during the course of 2014. Can you just highlight the ones that maybe happened since September?
Paul Travers - President & CEO
Oh, gosh.
Matt Robison - Analyst
I can follow up with you guys, I don't want to burden the call with it. I just wanted to get (technical difficulty).
Paul Travers - President & CEO
Yes, that would be great. You can call me directly if you want to.
Matt Robison - Analyst
Okay, thanks a lot, Paul.
Operator
Ross Silver, Vista Partners.
Ross Silver - Analyst
Congratulations on an excellent 2014. Paul, it sounds like you are a little bit under the weather so I hope you feel better. But just a question as it relates to the competitive environment.
I know you mentioned the acquisition of Oculus by Facebook. And then also you spoke a little about the Google glass. Could you just talk about sort of the differentiation that you have relative to products that are potentially in the market or on the verge of entering the market?
Paul Travers - President & CEO
Sure. Well, on the Google glass comparison first, everybody probably knows that Google is kind of retrenching a little bit right now. They designed that product for the consumer marketplace and I can understand why they did that.
When you try to use Google glass in an enterprise set of conditions where the processor has to be pretty heavily loaded, what happens is it over heats because it can't keep up with -- imagine you are in a warehouse and you are using the camera as a barcode scanner. So the processor is running constantly at 30 frames a second bringing in this video data looking for barcode information, scanning it and trying to decode what the barcodes are.
Well that is pretty processor intensive. And Google glass was not designed for that. So it fails pretty badly often. The other thing is it doesn't have autofocus cameras in it and the like. So when you are trying to read a barcode you have got to move the barcode in and out until you get it just in the right position to where it will finally scan.
Well, Vuzix doesn't have any of those problems. Again, we didn't design it for the consumer space on purpose. It is not one of those things that you would see people wearing down the street in New York City, but we never said it was to begin with. The fact that you are in the warehouse and you have got a hard hat on and you've got all of kinds of other gear just makes it fit in really well.
So in enterprise we designed it specifically for that marketplace and it is meeting with great results there because of it. Whereas Google, they are back to the drawing board. When they finally work their way through this, I think they should have learned by now that if you don't look like something that is fashionable you are not going to have great results in the consumer side. It has to look pretty.
So then on the Oculus side, Oculus, they have optics from the 1980s, not to pan the gentleman, the fact is it is an experience that people haven't seen in a long time. And when you put on an Oculus Rift you do have this immersive experience which I believe has the potential to change the world when you are sitting at home in your living room.
So what Vuzix did, we have a product similar to Oculus, it is a great, great big field of view. I mean, Oculus gives you let's say a 90 plus degree field of view, we support a 60 degree field of view. So it is slightly smaller than theirs. We did that on purpose because it allowed us to keep the aspect ratio of the content coming in so you didn't have to reformat it.
So I can put on the Vuzix IWear 720 and when I do I can open up a spreadsheet and literally see right to the corners, I can work on it as if it was a spreadsheet or word processing, etc. What that means is I can work with any content today.
So the IWear 720 is plug-and-play compatible. When you run with an Oculus Rift you have to plug it into the wall, you are at home, you need custom content that is running on your PC, it is this split screen funky weird stuff so that it can take advantage of the optical issues, take advantage, they have to do it in order to fix their optics distortions. We don't have those.
So we are plug and play. We are battery-operated, we work on almost anything. You can get virtual reality experiences out of it. Albeit not quite as big as an Oculus Rift, but we believe because you have the ability, if you are running without shields underneath you can see the real world, you have a tendency to not have this nauseousness thing that happens.
And then when you add in all the rest of the issues associated with a 720, it works with glasses, we are very good at doing those kinds of things. It is so easy to wear, nothing touches your face with the 720. It is going to be one of -- I think there will be many products in the VR space, you are seeing that happen now. But I think that at $499 the IWear 720 is going to find with great favor in the marketplace. I'm sorry (multiple speakers).
Ross Silver - Analyst
Thanks very much for taking my question and congratulations on the success that you've had both 2014 and here in 2015.
Operator
Aaron Martin, AIGH Investment Management.
Aaron Martin - Analyst
Hi, it is Aaron Martin from AIGH, good morning, guys, congratulations on the progress. Can you talk about the pipeline of M100 business as you look out to this year in terms of -- that supports the kind of growth you talked about for this year?
And what have you learned in terms of how companies like DHL and other companies that you are directly selling to move through that pipeline in terms of doing trials on smaller scale and moving up the trial size and can you talk a little bit about that?
Paul Travers - President & CEO
Sure. First of all we have learned that bigger companies take a lot longer to implement and bring up their solutions than the smaller ones do. Right now if you look at the Fortune 100 list, the companies that are in that, approximately 40% of those companies have purchased smart glasses from Vuzix.
So it is a lot of big guys that are using these devices and the good thing about that is when they finally bring them out to market the market opportunity is significant. Unfortunately it takes time for them to do that.
I mean if you think about programs like DHL in Rico in particular, that was a DHL/Rico effort, right, they went through their first trials, they are going to be moving through some secondary stuff. But then ultimately the business when it really starts unfolding, Aaron, gets to be and can be pretty significant.
I mean shipping industry is 275,000 employees at DHL, there is FedEx, there is USPS, there is the Walmarts of the world, they all have these same problems. So once you solve the problem for one or two of them it feels like it gets easier.
I say that, knock on wood, there is not a lot of competition for Vuzix right now. And we are expecting a bunch of these companies, just to an earlier question, there is a lot of activity that is happening. There is and many of them are getting through this process. So (multiple speakers).
Aaron Martin - Analyst
Are there stages of trials? Is that something where they get progressively bigger?
Paul Travers - President & CEO
That is what we are seeing. There are smaller operations that will like, hey, this works great, let's implement it. But if it is a bigger operation it is done in stages. They will do it at their XYZ plant first, see success, then they will move it into other plants. In some areas it works really well, in other areas for the situation based upon how their plant is set up it doesn't work. So, yes, it starts slow and then builds.
Aaron Martin - Analyst
Okay, thank you. In terms of the Intel relationship, and I know there is very little you can say and you talked about how you are working together with them right now and that we can look forward to a product at some point maybe in the next year. But is this an Intel product? The typical Intel doesn't usually release consumer products. Or is it more of the call it Intel Vuzix inside? How should we look at it or is it an Intel product?
Paul Travers - President & CEO
Well, it is really hard for me to speak to them. I can say that a lot of the reason why Intel likes Vuzix is related to our next generation optics. They think we have a really good feel on the business too. It falls right in line with their thinking of how the business will unfold.
But if you just look inside at Intel, and this is public information, they have relationships with companies like Luxottica. Luxottica has been the number one fashion glasses company on the planet.
So you could imagine if you play that out in your head a little bit that products from Luxottica maybe at some point in time would have Intel inside-esque kinds of things in them. To enable fashion glasses Vuzix is in a pretty good position for that. So it is stuff along those lines. But other than that, Aaron, I mean those are kind of public things. I really couldn't comment on that (technical difficulty).
Aaron Martin - Analyst
Okay, I understand that. Let me maybe try to get at this in a way you can talk about. What percentage of Vuzix's engineered resources are focused on working with Intel right now?
Paul Travers - President & CEO
I can't answer that, sorry.
Aaron Martin - Analyst
Okay, thank you very much.
Operator
[Michael Altobell], Paragon.
Michael Altobell - Analyst
Paul, with the IWear 720, how and where are you planning to market this and what are your expectations for 2015?
Grant Russell - EVP & CFO
For 2015 the product is going to be new, it will be a focus of specialty retailers, our own websites. We have web properties in Asia as well as in the EU, UK and then a combination of some select catalog sales, folks like Amazon, etc. It's -- we just -- we are not going to be able to build the hundreds of thousands of units that would be required for like a rollout in Best Buy or the likes, even assuming they would decide to carry it.
But initially it is going to be a fairly concentrated distribution channel. And we are expecting that 40% to 50% of our sales will be -- literally will be direct and right now they are averaging around 35% of all our other products.
Paul Travers - President & CEO
And in fact, you should see shortly the 720 going on sale on our website for presales.
Michael Altobell - Analyst
Great. Okay, thanks.
Operator
John Nobile, Taglich Brothers.
John Nobile - Analyst
I know, Grant, that you broke out before a combination of -- for the fourth quarter the M100 and the [M2000] AR sales was about 80% of product sales in the fourth quarter. But I was hoping you could break out just the M100 sales for the year to get an idea of what that contributed to total sales.
Grant Russell - EVP & CFO
At this stage we are not disclosing product line revenues for a variety of competitive reasons. So, I mean, we will give totals and percentage changes, but we are -- at this stage we think it is a little too early. Until we have a more solid historical pipeline we don't want to mislead or confuse anybody with individual product line detail.
Paul Travers - President & CEO
They are two different kinds of devices if you think about it. One of them is an optical [seizure] system and one of them is kind of a more immersive system. And we think there is good information in the market side of that in understanding how those products move and who they relate to.
John Nobile - Analyst
And I know startup cost affected your results in China for the M100. I was hoping you could quantify exactly what are the startup costs, how much this was in fiscal 2014?
Grant Russell - EVP & CFO
The biggest cost in our 10-K we filed in the MD&A we said the startup cost in China -- I think we quoted a number, $72,000, I mean they're actually a little more than that but some of them are expensed in other areas. But including like R&D, travel costs, etc., for [group], that ended up getting an expense.
But the bulk of what we identified, which impacted margins almost 3%, was they go through engineering sort of destructive testing modes for the first several builds, so they do a one build and then do another build. And then they finally start production.
The output of the first and second builds, which is around 300 pieces, and those components and products end up being destroyed. So these things cost $250-$260 each, all the electronics and materials in them. So that becomes a direct hit on our cost of sales.
John Nobile - Analyst
Okay, so all that added up was about $72,000?
Grant Russell - EVP & CFO
Yes, I believe that is the number I listed in the MD&A.
John Nobile - Analyst
Okay, I will look. I didn't have a chance to read through the K yet.
Grant Russell - EVP & CFO
I mean there was other cost, I mean there was related travel, but we tried to -- I mean some of it is just the cost of generally doing business. But we only identified what the components and materials that ended up being destroyed as part of the QA process.
John Nobile - Analyst
And I know that Google Glass has had its problems and, competitively speaking, how do you feel that the M100 actually stacks up against Microsoft's hollow lens?
Paul Travers - President & CEO
The hollow lens is pointed at a different market. I think Microsoft's ultimate goal is to make that the device of the future. And people use it walking down the street, they use it for entertainment purposes and the like.
I can say that in a warehousing environment you put the hollow lens on and there is not a lot of peripheral vision that you have because just if you saw the thing. And I am speaking as a person who has not gotten a chance to actually wear it here, okay. But from what I understand the CPU for it is big and bulky. Currently they have got fans on it to keep it cool. There is not a lot of peripheral vision it looks.
So in the enterprise space it's not a great solution. And the way it currently exists, it's not a great solution for walking down the street either. You think you look odd with Google glass on, this thing is even odder. So they have work to do on the ergonomics side.
That said, that is an entertainment device. Using it at home or maybe in research kinds of things as it is even maybe it might be fun for people. But it doesn't really compete with a pair of lightweight smart glasses that are hands-free for enterprise kinds of things.
John Nobile - Analyst
Okay. And a lot of my questions were addressed, but I just have one more, in particular with Lenovo. You said that you started shipping in January, but I was just curious if there were any sales of Lenovo in the fourth quarter. And what do you expect as far as that area is concerned for 2015?
Paul Travers - President & CEO
So, in 2014 actually, Vuzix did ship to Lenovo. The bigger issue was Lenovo being able to ship to their customer base. So, and in 2015 we have also shipped some product to Lenovo. So the thing for Lenovo was probably twofold: one, getting the CQC/CCC certifications was a dragged out process. And then number two, trying to turn something into a Chinese version is not entirely easy. There is a lot of software and the likes that had to get put in place.
And then I think as Lenovo went out to their customer base they learned a bunch of other things too and they upgraded and made changes. So Lenovo hasn't started shipping until just in January to their customer base.
John Nobile - Analyst
Okay, but you did ship to Lenovo obviously in the fourth quarter. So I just wanted to get a feel for if you could quantify what that was.
Paul Travers - President & CEO
Yes, Grant, do you know what the numbers were in the fourth quarter or was it --?
Grant Russell - EVP & CFO
Yes, we don't disclose sales to individual customers. So it's -- but --.
John Nobile - Analyst
Okay, but Lenovo really didn't get the ability to really start shipping in any quantities until January, I would imagine that whatever you did ship to Lenovo in Q4 we can anticipate sequential growth going forward.
Grant Russell - EVP & CFO
Yes. Actually, we did ship to them in Q3, and I am just trying to have a scan on what they might have gotten in Q4. Actually the shipments -- Lenovo shipments as part of our M100 sales in Q4 were really modest. Very, very minimal.
Because as soon as we ran at the end of -- we made the shipments in August, first shipments in August/September to them, and then we ran into the CQC certification, that we effectively did not ship any product in Q4.
John Nobile - Analyst
Yes, so that is what really kept the sales down was waiting for that certification, which is history at this point. So I would imagine that (multiple speakers). If you could give us a feel for at least Q1, because that is actually in the books at this point, how Lenovo shipments have gone through in Q1.
Paul Travers - President & CEO
Q1 they have started taking product again and they finally have been shipping. And they have all the accounts that are coming on board. But honestly, John, beyond that it is really hard to share that kind of data with you.
Grant Russell - EVP & CFO
The numbers are modest, they are not materially a big jump. Because it is still part of their rollout.
John Nobile - Analyst
And that is for Q1 you anticipate it being modest right now?
Grant Russell - EVP & CFO
Yes.
John Nobile - Analyst
Okay. All right, that is all I have. Thank you very much.
Operator
[Alpash Patel], private investor.
Alpash Patel - Private Investor
Thank you so much for taking my questions. As you mentioned Oculus a couple of times, the $2.3 billion acquisition by Facebook, where do you see Vuzix in a year or two or five years from now? Do you see it being a potential takeover target or do see it as an independent company?
Paul Travers - President & CEO
Well, I mean currently Vuzix is building our business. You might imagine that an $80 million market cap where there is not a lot of interest in selling the Company. So we are building the business today. At some point in time an acquisition of Vuzix could happen clearly. I mean it would make sense.
There are some big companies that want to get and want to play in this space, Vuzix is a leader. So today we are building and if the numbers were right, of course Vuzix would need to address a potential acquisition down the road.
Alpash Patel - Private Investor
Okay. Other thing, I know you have mentioned Amazon as a possibility just as DHL. And has Amazon said actually or UPS approached Vuzix yet to try out their product or --?
Paul Travers - President & CEO
We have sold product to a pile of companies. So you might imagine that they would be on the list.
Alpash Patel - Private Investor
Okay. And as far as -- we know that DHL has already tried the product and saw that 25% increase in productivity. So do you expect an order from DHL anytime in the near future?
Paul Travers - President & CEO
We anticipate that DHL will continue to build their efforts around smart glasses and wearable tech just like they have explained in their video.
Alpash Patel - Private Investor
Okay. And finally, has Vuzix looked into like police cameras? I know that is a pretty big topic right now with Ferguson and everything happening.
Paul Travers - President & CEO
We work with a firm in Rochester, New York called Six15. And we have gotten some outreach in this regard and we forwarded those requests for information on to our partners at Six15 and, yes, they are managing that effort.
Alpash Patel - Private Investor
Okay, well, thank you so much.
Operator
Ladies and gentlemen, we have reached the end of our question-and-answer session. I would like to turn the floor back over to management for any further or closing comments.
Paul Travers - President & CEO
Well, thanks, everybody, for joining the call. Vuzix is in an exciting time in its growth. We have come through an awful lot in the wearable tech space. We are one of those companies that has been through thick and thin of it while we are survivors. And I don't believe that you could pick a better time to invest in a Company like Vuzix. We appreciate everybody's support thus far and look forward to 2015 with everybody.
Operator
Thank you. That does conclude today's teleconference. You may disconnect your lines at this time. And have a wonderful day. We thank you for your participation today.