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Operator
Welcome and thank you for standing by.
(Operator Instructions)
I would now like to introduce your host for today's conference, Paul Ziots, Senior Director, Investor Relations. Thank you. You may begin.
- Senior Director, IR
Thank you. Good afternoon, everyone, and welcome to VMware's third quarter 2013 earnings conference call. On the call we have Pat Gelsinger, Chief Executive Officer; Carl Eschenbach, President and Chief Operating Officer; and Jonathan Chadwick, Chief Financial Officer and Executive Vice President. Following their prepared remarks we will take questions. Our press release was issued after close of market and is posted on our website where this call is being simultaneously webcast. Slides which accompany this webcast can be viewed in conjunction with live remarks and can also be downloaded at the conclusion of the webcast from IR. VMware.com. We have also included in our earnings release and posted on our website seven quarters of historical data for revenue and unearned revenue excluding Pivotal and all 2013 divestitures.
Statements made on this call today include forward-looking statements such as those with the words will, believes, expects, continues and similar phrases that denote future expectation or intent regarding our financial outlook, product offerings, customer demand and other matters. These statements are based on the environment as we currently see it and are subject to risks and uncertainties. Please refer to the press release and the risk factors in documents filed with the Securities and Exchange Commission, including our most recent reports on form 10-Q and form 10-K, for information on risks and uncertainties that may cause actual results to differ materially from those set forth in such statements.
In addition, during today's call we will discuss certain non-GAAP financial measures. These non-GAAP financial measures, which are used as measures of VMware's performance, should be considered in addition to, not as a substitute for, or in isolation from, GAAP measures. Our non-GAAP measures exclude the effect of our GAAP results of stock-based compensation, amortization of intangible assets, employer payroll tax on employee stock transactions, the net effect of amortization and capitalization of software, acquisition-related items and realignment-related net gains and charges. As mentioned, we have presented historical data for revenue and unearned revenue excluding Pivotal and all 2013 divestitures. You can find additional disclosures regarding these non-GAAP measures including reconciliations with comparable GAAP measures in the press release and on our Investor Relations website.
The webcast replay of this call will be available for the next 60 days on our Company website under the Investor Relations link. Our fourth quarter 2013 quiet period begins at the close of business December 16, 2013. Unless otherwise stated, all financial comparisons in this call will be in reference to our results for the comparable period of 2012. With that, I will turn it over to Pat.
- CEO
Thank you, Paul, and good afternoon, everyone. Q3 was a strong quarter for us as we continued our solid performance for all three quarters of 2013. I am very pleased with our team's performance and the quarter played out largely as we expected. Q3 total revenues grew 14% year over year, above the midpoint of our guidance range. Excluding Pivotal and divestitures, total revenues grew an even faster rate of 19% year over year. Q3 license revenues, excluding Pivotal and divestitures, grew 17% year over year, exceeding the high end of our guidance range. Non-GAAP operating margin reached 33.9%.
VMware continues to build momentum globally because we are uniquely positioned to help our customers transform to the mobile cloud era of computing. With our portfolio of solutions that extend from the desktop to the data center to the cloud, we are enabling IT teams to liberate resources from the client server environments while building the mobile cloud infrastructure that will power their businesses into the future. Our strong performance in Q3 is clear validation that our customers have confidence in our ability to help them address the IT requirements of both today and tomorrow. Across the Business, we are laser focused on delivering unique customer value in three strategic growth areas -- software-defined data center, hybrid cloud and end-user computing. These three focus areas are powerful individually but also produce significant advantages for VMware by leveraging synergies across these three interrelated businesses.
For example, we recently announced our new desktop-as-a-service offering using technology from our Desktone acquisition. One of the keys to that offering is our ability to host that solution in our vCloud Hybrid Service, which in turn leverages all the speed and cost benefits of our software-defined data center architecture. We are excited about our acquisition of Desktone, as they are the industry leader in desktop as a service. Together, VMware and Desktone are well-positioned to help our customers quickly modernize and move their desktop infrastructure to the cloud. At VMware, we are delivering against the vision for the industry that is backed up by bold customer-centric innovation that will radically transform IT again. At VMworld in the US and VMworld in Europe last week we engaged with more than 31,000 customers and partners, a record attendance. We announced three game-changing technologies in vCloud Hybrid Service, our Virtual SAN storage solution and our NSX networks virtualization platform.
In addition, we also announced an entire refresh of our industry-leading cloud management suite. This was the single most impressive and impactful display of VMware innovation in the ten-year history of VMworld. We demonstrated that the software-defined data center is real, with strong customer momentum. We laid out our comprehensive vision for the SDDC approximately one year ago, and we are now delivering concrete business value and differentiated solutions against that vision. As part of our NSX launch, we were joined by IT leaders from Citigroup, eBay and General Electric; three iconic global companies whose executives spoke with conviction about how network virtualization is critically important to speeding innovation as they focus on networking as the next step on their path to the software-defined data center.
A critical component of SDDC is IT management. We continue to show how traditional IT management practices are giving way to automation, enabling IT teams to move at a higher velocity to support top-priority business objectives. VMware now ranks number one worldwide in cloud management according to IDC. In addition to expanding our product portfolio, we have been adding significant depth to our leadership bench. Sanjay Poonen joined VMware from SAP in July to lead our end-user computing business. Sanjay Mirchandani joined us from EMC to lead our Asia Pacific and Japan business and Tony Scott joined VMware in August as CIO, having previously served as CIO at Microsoft and the Walt Disney Company. In fact, we have aggressively added talent across all levels of the organization, with 700 net new employees hired into VMware in Q3 alone. This is the bottom line. VMware is attracting world-class talent and our engineering teams continue to deliver breakthrough innovations that drive deep business value for our customers.
In closing, I'd like to thank our customers, partners and employees for their passion and engagement in Q3 as we carry our momentum into Q4 and set ourselves up for 2014. I will now turn it over to Carl.
- President, COO
Thank you, Pat. I couldn't be more pleased with our performance in Q3. We've built on the momentum of Q2 and delivered yet another strong quarter. Q3 went largely as planned. Removing the effect of Pivotal and our 2013 divestitures, both licensed bookings and total bookings grew in the high teens year over year. For the third consecutive quarter in 2013, we are very pleased with this balanced performance across all three regions. Total bookings in each of our regions, the Americas, Asia Pacific and EMEA, grew in the mid- to high teens year over year in Q3.
I would also note that due to our success in helping customers both dramatically save cost and build architectures for the future, we exceeded our expectations for the US Federal business in Q3. This was in part due to closing the largest ELA in our Company's history this quarter with the US Army. This was a consolidation of what would have otherwise been a number of smaller ELAs in a deal we had been tracking for a few quarters. We are pleased with our team's ability to execute in what was otherwise a challenging Federal environment. Excluding the US Army deal, our Federal business was flat year over year. In addition, we had record attendance at VMworld in the US and VMworld in Europe. We couldn't be more pleased with the energy and excitement of our customers and partners at both of these events. We expect to touch another 27,000 customers and partners during our vForums across Asia Pacific and Japan.
Overall, we are outperforming on multiple fronts. We closed five deals above $10 million, and once again our field teams around the world did an outstanding job of closing ELAs. Approximately 33% of total Q3 bookings were ELAs and Q3 was VMware's second highest in-quarter renewal rate for ELAs in terms of number of deals renewed. In addition, for the fifth consecutive quarter our vCloud Suite sales exceeded our internal plans. We also saw vSOM or vSphere with Operations Management exceed internal plans once again in the second full quarter on the market. We are continuing to make progress with our strategy to strengthen the channel and broadly seed the market with our operations and management products. The combination of vCloud Suite and vSOM is enabling our customers to make long-term investment decisions with VMware and to partner with us as we take them on the journey to the software-defined data center. As we do this, we are seeing overall increases in our ASPs.
Our professional services bookings growth in Q3 was once again solid. Our customers continue to use VMware's professional services as a strategic enabler as they make the transition from a client server environment to the mobile cloud era. Our support and subscription in-quarter renewal rate was the second highest rate of all time. This is a strategic part of our portfolio. It's highly profitable and a reflection of strong ongoing customer commitment to VMware. Management and automation license bookings were once again our strongest growing product area this quarter. As VMware's customers become more virtualized and adopt a private and hybrid cloud strategy that is designed to deliver more business agility, their needs increase for innovative industry-defining management automation and operations products. Our customers continue to share with us their desire to get these products from their existing data center virtualization partner.
Customers are also integrating management products in more parts of the business. As a wider range of decision makers are purchasing management functionality from VMware, including CIOs, CFOs, VPs of IT Finance, VPs of Operations, et cetera. We continue to work closely with VPs of Infrastructure who have been traditionally purchasers of our management products. Based on the opportunity in front of us and the traction we have seen to date, we will continue building out a significant management specialist sales organization throughout the remainder of FY 2013 and into 2014. And as we announced last week in Barcelona, we will be releasing new versions and updates to the entire management portfolio for vCloud, vSOM and stand-alone sales. These portfolio updates include major new releases for our vCloud automation center, and IT business management solutions, and significant updates to vCenter operations management and vCenter Log Insight solutions. These new releases significantly help continue VMware's market momentum and leadership.
Turning to our end-user computing business, after two consecutive quarters of year-over-year license bookings growth in the mid teens, our end-user computing license bookings were down year over year, with a decrease in the low single digits in Q3. However, we believe we continued to gain market share as a result of our continuing investment such as building out an end-user-computing specialist sales force in all three geographies. For example, in IDC's October 2013 Asia Pacific client virtualization market analysis, VMware was the market share leader in 2012 by a margin of nearly 10 percentage points and IDC expects VMware to grow market share by more than any other vendor in 2013. We also continue to be excited about our large service provider and enterprise customer proof of concepts under way in network virtualization.
Our success rate in these proof of concepts continues to be very high. Unlike many technologies in the marketplace, our NSX technology is in production use today and supporting some of the largest deployments in the world. We saw strong NSX momentum coming out of VMworld and delivered more than 5,000 hands-on labs associated with NSX. We also announced a general availability of NSX worldwide and an impressive list of over 30 partners that are aligned with us. Our hybrid cloud business including VSPP grew once again at more than 100% year over year. Following the US availability of vCloud Hybrid Service, we recently announced the opening of our second and third data centers in the US. In addition, we announced our plans to bring vCloud Hybrid Service to the United Kingdom as beta in Q4, with availability in Q1 of 2014. Customer interest remains high because VMware is the only company positioned to deliver a seamless extension from the private to the hybrid cloud.
In summary, we executed against plan in Q3. We are pleased with our performance but even more importantly, we are energized by the enthusiasm coming out of our recent customer interactions at VMworld. We are delivering industry-changing innovations in the software-defined data center, hybrid cloud and end-user computing and our customers and partners are excited to continue the journey with VMware. With that, let me turn it over to Jonathan.
- EVP, CFO
Thank you, Carl. We are very pleased with our Q2 results meeting or exceeding all of our key goals for the quarter. We are executing the plan we have shared with you and the year continues to play out as we expected. Q3 total reported revenue growth of 14% year over year was above the midpoint of our guidance range. Licensed revenues of $564 million were up 15% year over year and exceeded the upper end of our guidance. Excluding Pivotal and all divestitures, total revenues grew 19% year over year in Q3, accelerating from 15% in Q2 and 13% in Q1. License revenue growth accelerated to 17% year over year, up from 5% in Q2 and 1% in Q1. Overall, services revenue grew 13% year over year. Excluding Pivotal and all divestitures, services revenue grew 20% year over year.
Moving to operating expenses and profitability. Unless otherwise noted, all references to our expenses and operating results are on a non-GAAP basis and are reconciled to our GAAP results in the press release tables and posted on our Investor Relations website. Operating margin was 33.9% and at the high end of our guidance range for Q3. We continue to invest in our business and we're pleased to see that total headcount increased by almost 700 heads to a total of just over 13,600 heads at the end of September. These investments were primarily targeted to sales coverage, including our sales specialists and emerging market teams and the product teams from management, networking, hybrid cloud and end-user-computing. Diluted non-GAAP EPS for Q3 was up 20% year over year to $0.84 per share on approximately 433 million shares.
Now moving to our balance sheet and cash flow metrics. Our balance sheet remained strong with cash and short-term investments at quarter-end of $5.8 billion dollars, up $514 million sequentially. Our operating cash flows remain strong as well and were $637 million, up 46% year over year. Our total cash spending on CapEx was $94 million, and free cash flow was $543 million in Q3, up 50% year-over-year. Our cash flows this quarter reflected our robust operating performance with strong collections activities and lower expenses. During the quarter, we repurchased approximately 1.2 million shares of our stock for a total of $90 million under our share repurchase program at an average price of around $74 per share. Total unearned revenue ended the quarter at $3.64 billion, up 21% from Q3 2012 and of which $1.41 billion is long term. Approximately 89% of our unearned revenues will be recognized ratably over future quarters. The unearned revenue mix is in line with prior periods and is primarily a reflection of our strong maintenance business. Customers continue to buy, on average, more than 24 months of support and maintenance with each new license purchased, which demonstrates the strong commitment to VMware as a core element of their data center strategies.
Before we move on to guidance I'll provide some further updates regarding our product portfolio. As was the case in Q2, a significant portion of our high teens year-over-year booking increase in Q3 is as a result of our success in the category of products beyond stand-alone vSphere. This category includes Management and Automation, end-user-computing, vSphere with Operations Management, vCloud Suites, and the VMware service provider program. In Q3, over 40% of our license bookings were from these product areas beyond stand-alone vSphere. This figure is up from approximately 30% in Q3 of 2012, and reflects the significant uptake in our newer product, including the success of our suite strategy with vCloud Suites and vSOM. Again, we are pleased with our bookings growth overall and the momentum in our suites and newer products.
Now moving to guidance. Since Q3 total revenues finished according to our expectations, we are maintaining the midpoint of full-year 2013 guidance, up $5.190 billion and narrowing the range to between $5.175 billion and $5.205 billion, representing year-over-year growth of 12% to 13%. Excluding Pivotal and, our total revenue growth for 2013 is expected to be between 16% and a 17%. Given our strong license revenue performance in the third quarter, license revenue for the full year is now expected to be within the range of $2.255 billion and $2.275 billion, representing 8% to 9% growth as reported and at 10% to 11% excluding Pivotal and divestitures. In both cases, this represents an increase in the midpoint of guidance by approximately one half of a percentage point. In addition, given our strong operating margin performance in Q3 we now expect non-GAAP operating margin to be approximately 34% for the full year. While this is an ahead of the target we have shared previously, we continue to invest in our strategic priorities and still expect head count at the end of 2013 to be up by approximately 500 people from the start of the year. GAAP operating margins for 2013 are expected to be approximately 13 percentage points lower than non-GAAP operating margins. We continue to project that our non-GAAP tax rate will be 18.5% for the year and we anticipate that our 2013 fully diluted, weighted-average share count will be between 431 million to 435 million shares.
In regard to cash flow, given our strong cash flow performance this quarter, we are raising the range of our outlook for 2013 operating cash flow and increasing the midpoint by $175 million. Our new outlook for 2013 operating cash flow is between $2.3 billion and $2.5 billion. As a reminder, cash flow can be lumpy from quarter to quarter due to various factors, including the timing of tax payments, linearity of bookings and other factors. At this stage, we continue to expect capital expenditures on a cash basis to range between $330 million and $370 million for the year. Total revenues for Q4 are expected to range from $1.450 billion to $1.480 billion or a growth of between approximately 12% to 14%. We currently anticipate Q4 license revenue to be between $670 million and $690 million, representing growth of between 12% and 16%. Excluding Pivotal and divestitures, total revenue growth for Q4 is expected to be between 18% and 20%, and licensed growth is expected to be between 15% and 19%.
I will make two additional comments on revenue. Firstly, we expect a fairly flat year-over-year performance in US Federal, and continue to monitor any potential effects of the US government shutdown. Secondly, given the typical seasonal strength of Q4, we are expecting to build both license deferred and total deferred revenue but at a lower sequential dollar value increase as it compared with last year. We expect non-GAAP operating margin in Q4 to be the range of 35% to 36%. We see a tremendous market opportunity ahead and we will continue to make investments in product development and sales expansion. GAAP operating margins for the fourth quarter are expected to be approximately 9 percentage points to 12 percentage points lower than non-GAAP operating margins. For Q4, we estimate our non-GAAP tax rate to be 18.5%, and we anticipate our fourth-quarter 2013 fully diluted weighted-average share count to be between 431 million to 435 million shares.
Finally, I will share some early comments about 2014; more detailed guidance will follow in January. We continue to see the opportunities to grow total revenues in the range of approximately 15% year over year. We also remain focused on our non-GAAP operating margin plan previously shared with you at the strategic forum in March and, again, at Financial Analyst Day in August. We expect the total year non-GAAP operating margin to come in at approximately 34%. GAAP operating margins for 2014 are expected to be approximately 10 percentage points to 14 to percentage points lower than non-GAAP operating margins. This reflects continued investments in our business, given the growth potential we see ahead.
As a reminder, Q4 is typically our seasonally strongest quarter, with Q1 typically being our seasonally slowest. With that in mind, as we look specifically into Q1 2014, we do expect to see slightly more pronounced seasonality than we experienced in Q1 2013. While we are not prepared to give specific guidance for Q1 at this time, for modeling purposes on an as-reported basis, we are assuming approximately one percentage point greater sequential declines in both total and licensed revenue in Q1 2014, over Q4 2013 as compared with the sequential declines for Q1 2013 over Q4 2012. Given these revenue trends in the investments we continue to make, we also expect to see non-GAAP operating margin for Q1 2014 in the range of about 32% to 33%. GAAP operating margins for Q1 are expected to be approximately 10 percentage points to 14 percentage points lower than non-GAAP operating margins. I encourage you all to model accordingly and I will provide more specific guidance about 2014 in conjunction with our Q4 earnings call in January.
In summary, we are very pleased with Q3. Our goal was to achieve significantly accelerated revenue growth and we did that in Q3. In addition, we delivered strong cash flow on operating margin performance. We continue to see significant opportunity ahead and are excited about the prospects for our customers, partners, shareholders and employees. With that, I will turn it back to Paul.
- Senior Director, IR
Thanks, Jonathan. (Speaker Instructions)
Operator
(Operator Instructions).
Raimo Lenschow.
- Analyst
Congratulations on a great quarter. It was a tough earnings season so far. That's also the foundation of my question. Can you talk a little bit about -- everyone else around you has been missing numbers now this earnings season. If I look at your geography, that looks fine. The geographic performance looks fine. Can you tell me what's different with you guys? Maybe talk a little bit about the visibility that the ELA contracts are giving you as part of that. Thank you.
- CEO
Thank you, Raimo. I will start with that and then ask Carl to chime in on the ELAs. Overall, just as we get started, I just want to reemphasize again how proud we are of the balanced performance across the Company -- products, marketing and then balanced execution across all the geos. As I said in my formal remarks, Raimo, we see VMware as just uniquely positioned to help transition customers to this mobile cloud era of computing. We are enabling IT to liberate resources from today's client/server environments, saving them money so they can invest in the future.
In particular coming off of VMworld, we just saw extraordinary response to the overall software-defined data center vision and strategy and this is resonating powerfully with customers and really increasing the strategic relationship that we are building with them, which clearly is seen by our ELA performance. Carl?
- President, COO
Specifically on ELAs, once again we had another solid quarter in ELAs, booking 33% of our total bookings in the quarter coming from ELAs. This is a trend that we continue to see happening as we go forward. We're seeing a common pattern of our customers who have become highly virtualized want to move into a more strategic level of engagement with VMware, in this case ELAs, as they want to get access to more of the technology and solutions that help them build the software-defined data center in the future.
As we look forward to Q4, we expect to see seasonality strength in the ELA business. We wouldn't be surprised if that gets upwards of 40% of our total bookings in the quarter. The year is playing out as we expected around ELAs. As we said, we saw strength in the second half of the year from ELAs, which would drive the increase in our bookings and revenue as compared to the first half of the year.
Operator
John DiFucci with JPMC.
- Analyst
Jonathan, thanks for the detail on the guidance. That's really helpful. I guess my question is probably for Pat or Carl. You have a lot going on at VMware and you went through a lot of it on the call. But vSphere, your core virtualization market product, is still the majority of your business today. I realize it's less so as time goes on.
But if you had to characterize where you were in the x86 compute capacity, that still needs to be virtualized. Where might that be? There's a lot of talk that 70% to 75% of x86 workloads have been virtualized. I think you come up with a number similar to that. But you don't get paid based on the number of workloads that gets virtualized, you get paid based on the number of CPUs that get virtualized or the number -- and the amount of compute capacity. I guess even roughly where that might be relative to that 70% to 75%?
- CEO
Thanks, John. The important thing to view is that this entire view of our position into the enterprise customers as they continue to virtualize is really a platform for us to broaden the overall position that we have with the software-defined data center technologies. It's the springboard for management networking storage and the complete set of things that we are offering. We really see that as a lot of the strength that we are seeing in our customer relationships. With respect to the server virtualization, specifically, maybe, Carl, you can add a few more specific comments there.
- President, COO
Yes. Specifically, John on server virtualization, I think you guys all understand the penetration rate that we have in the market and the percentage of workloads that are virtualized out there in data centers today.
As Pat indicated, we see this as a strong foundation for us to build upon toward the software-defined data center. At the same time, we see a rich opportunity going forward for the non-virtualized workloads because they're mostly mission-critical tier one applications and we do know that as people look to virtualize the remaining workloads in their data center, they're looking for more high-availability, disaster-recovery, business-continuity solutions. They're also looking for different levels of how to manage and operate in this new world of the software-defined data center.
So while the adoption of the remaining workloads to a virtualized state may be slower than that first 60% or 70% we picked up over the last decade, we actually see a significant up sell opportunity as we go after those mission-critical workloads in the future.
- Analyst
If I might, just one quick comment. Is it fair, Carl, to assume that the remaining workloads have to be --
- Senior Director, IR
John, I'm sorry. We can take your additional question later. We are trying to be fair to everybody. My apologies.
- Analyst
Understood.
- Senior Director, IR
Next question, please.
Operator
Kash Rangan, Merrill Lynch.
- Analyst
Thank you and congratulations on achieving the improbable re-acceleration, which many people doubted. My question was on the ELA side. If you look at the 2014 -- the shape of 2014 relative to 2011 renewals, are we also set up for another back-end loaded year such as the one that we went through? Also you made a comment about new ELAs. It looks like the numbers keep getting bigger and bigger. Commentary on new ELAs and how you expect that to pan out next year would be great. Thank you.
- EVP, CFO
Kash, it's Jonathan. Which one of those questions would you like us to answer?
- Analyst
The one you like.
- EVP, CFO
Let's talk about the strength of ELAs overall and I will start and we can talk about the renewal cycle in particular. As you know, we have seen a strong opportunity coming into 2013 for all the reasons I think we are all aware of, which is the renewal cycle for ELAs, in particular from 2010, 2013, giving us, in particular, I think a strong opportunity going into the back half of 2013. We've certainly seen that. We saw that to an extent in Q2. We're expecting to see it also going into Q4.
I think the important point though as a look at 2014 is we continue to track renewal opportunities. The overall dollar value of renewals goes up, just not at the same rate as it did from 2012 going into 2013. So it's going to be a driver of growth, just not the be-all and end-all of all growth drivers. We think about the opportunity ahead. I think the overall opportunity around ELAs, as Carl has talked about, continues to be very strong and showing the strategic relationship we are engaging in with customers.
Operator
Brent Thill with UBS.
- Analyst
For Carl, just on the End-User Computing business, you mentioned bookings down. What are you think needs to change in that business for you to get more momentum? It seems like you're gaining traction on the product side but what needs to kick for this market to really become mainstream from your perspective?
- President, COO
Thanks, Brett. First of all, as you know, the first half of the year was quite successful for our End-User Computing business. In both Q1 and Q2 we grew the business in our mid teens. I would like to point out in Q3, both our EMEA and APAC regions were up double-digits again year over year. What we did not see in Q3, which we traditionally see, is any larger, if you will, VDI sales in the Americas. And with the Americas being the largest percentage of our overall bookings from a region perspective, if we don't execute on the EUC business in that respective region, it could have a slight impact for the quarter. And that's what we saw.
At the same time, I think it's important to note, as we look at our Q4, both US and worldwide, pipeline, it looks extremely strong and we expect to bounce back here in Q4 with another solid quarter in End-User Computing. Lastly, as I said in my prepared remarks, we continue to invest in our End-User Computing business, both on the go-to-market side as well on the product side. As we continue to invest, we still believe we are taking market share from the competition. And as long as we're doing that, those investments will not stop. With that, I'd like to turn it over to Pat and allow him to give some more color on End-User Computing as a whole and why it's so strategic to us going forward. Pat?
- CEO
Thanks, Carl. Thanks, Brett. I just want to emphasize that we do see this as one of the three strategic legs of our overall strategy. EUC in that overall business is strategically important to us now and into the future. And in Q3 we demonstrated that really by bringing on of a powerful new leader in Sanjay Poonen to drive that business for us as well as our Desktone acquisition. So we are investing and really believe that we are setting up for this being one of the growth drivers of VMware into the future.
Operator
Brian Marshall with ISI Group.
- Analyst
Nice execution. Question with respect to your calendar '14 total revenue guidance of about 15% year over year. We forecast that the continued strength on ELA renewals is definitely going to continue throughout 2014. I think the new ELA signs will be strong as well. Can you talk a little bit about what that 15% overall revenue growth is predicated on with respect to transactional business because obviously that's been moving in the wrong direction as of late.
- EVP, CFO
Well, maybe I will take that. This is Jonathan, Brian. I'm not going to break out specifically what we're assuming around transaction business in ELAs. I think the overall growth opportunity we continue to see being out there of 15% is predicated on continued strength around vCloud Suite, continued strength in penetration around End-User Computing and the penetration just broadly of what we are seeing in the software-defined data center opportunities, and in particular, the growth drivers around management and automation. We expect those to continue well into 2014. There's no question ELAs and the strategic impact those have on us and our relationships with our customers will be and we expect them to be a bigger growth driver. But I look at the overall business and those core drivers, especially when I think about the balanced penetration we are seeing across all of our geographies as well, those are the main things I'm tracking, Brian, as I think about the 15% for next year.
Operator
Phil Winslow with Credit Suisse.
- Analyst
Congrats, guys, on a great quarter. I just want to focus in on the management tools. You commented on both vCloud Suite and vSOM and wondering if you could compare and contrast the two in terms of an adoption rate you are seeing, especially versus your expectations. And as you think about the second half and throughout next year, how should we think about the two combined and then maybe one versus the other. Thanks.
- President, COO
Phil, this is Carl. I'll take that. First of all, as I indicated in my prepared remarks, the management -- the cloud management business is still one of our fastest-growing product areas in the Company. We continued to see that in Q3 and we expect to see that here in Q4. One of the ways we can see that pretty easily is just look at the strength that we are seeing in our vSOM business, which is vSphere with operations management as well as our vCloud Suite, which a large percentage of the vCloud Suite is comprised of our cloud management products. So we see customers continuing to invest in our cloud management solution.
The last thing I would say is as we spend time with our customers and they become more highly virtualized, we continue to hear feedback that they would absolutely want to see a solution from the Company who is leading their virtualization efforts in their data center when it comes to cloud management. We think that's why we are seeing the growth we see today overall in cloud management. Lastly, as Pat and I both indicated in our prepared remarks, we see this as a rich opportunity for us going forward. And just last week in Barcelona, we announced the broadest upgrade as well as new products around our cloud management platform that we've ever done in the history of the Company. It was received quite well. Based on that, we will continue to invest in a go-to-market strategy that will allow us to grow our current market position in cloud management because we see the richness of the opportunity ahead of us.
Operator
Heather Bellini with Goldman Sachs.
- Analyst
Thanks again for the detailed guidance for Q1 as well, Jonathan. My question is you guys have mentioned the success of the suites and the add-on products and you commented that it's helping to drive ASPs higher. I'm wondering if you could help share with us what the typical up sell is that you are seeing as customers move, one, from stand-alone vSphere to vCloud and also as you see the transactional customers adopting vSOM. So for both of those, what's the typical uplift you are seeing in pricing now that you guys have a few quarters under your belt? Thank you.
- President, COO
Heather, this is Carl. I will take the first part of that question. Once again, we saw a three X increase in ASP when we sell the vCloud Suite into the market. So our strategy of selling a suite and a solution purposely built for the software-defined data center is paying off and it's clearly having impact on our ASPs overall. In the given quarter, in Q3, our ASPs were up both year over year and quarter over quarter, driven by the success of vCloud Suite and now vSOM in its second full quarter in the market. Jonathan, anything to add?
- EVP, CFO
The other thing, Heather, I would just add to that, and it's one of the things we've been thinking about as we think about ASPs in general, our product portfolio is becoming pretty broad at this stage. As you know, our strategy is to suite-ify and to bundle into pretty sophisticated packages what we are driving today. So ASP is at an average level and again I just want to reiterate Carl's comment that we're up year over year and quarter over quarter when you look at our overall ASPs. But ASP commentary frankly is becoming a little less relevant for us, especially as we bundle and provide more and more of our offerings in suites overall. But again we were pleased with the performance but don't hang everything you are doing based on just ASPs alone.
Operator
Ross MacMillan with Jefferies.
- Analyst
Thanks a lot and congratulations from me as well. I had a question maybe for Carl. As you do more of these suites for vCloud and as you think about the vSOM bundle, you've had a strong year in ELAs. But I'm wondering if that transactional business becomes less of an important metric because more of your customers are consuming incrementally under ELA. I was just wondering if you could comment on that and how we should think about that transactional business going forward given some of these trends. Thanks.
- President, COO
Sure, Ross. Thank you very much. First of all, I think it's important that we look at the overall growth of the business and in this case growing our bookings 19% on a year-over-year basis, I think is a solid indication that our strategy is paying off. Looking at it through just ELAs versus the transactional nature of our businesses is probably not the best way to look at it. Because, as I said earlier, our customers are more and more willing and wanting to engage in an ELA discussion with us because they can get access to more of the components they need to deliver the software-defined data center.
Specific on the transactional business, it is still very important to us. It's actually very strategic because it seeds a market which ultimately allows us to up sell to an ELA over time. When we think about the transactional business, we really think about it in two different ways. Number one, what does our unit growth look like and, number two, what is the channel skill set to be able to sell the vCloud Suite and vSOMs. We think our channel is actually becoming quite skilled at selling vSOM and vCloud Suite, which is evidenced by us stating for Q3 both of those platforms meet our internal expectations. When we look at our units, which is another indication of the transactional business, we were pleased to say that our units were up double-digit year over year.
So again I don't think it's one of the other. But when you take them in a combined fashion, both ELAs and the transactional business, the way to measure our success going forward really is the overall growth of the business. In this case, we think a 19% growth in bookings was a really solid quarter.
Operator
Rick Sherlund with Nomura.
- Analyst
I wonder if you could address the pattern you that have of increasing your specialized sales force as you look out over the next year? What proportion do we think will be specialized and what do you see as the main benefits of that?
- President, COO
Sure. Let me start and then I'm going to ask Pat to comment as well. Today, we have three areas of specialized sales force -- number one, our EUC business; number two, our network virtualization business associated with NSX; number three, our vCloud Hybrid Service Business where we have a specialized sales force who are skilled at selling more of a service orientation as opposed to a product or license sale; and lastly, as we announced in Q2, we have decided to put a specialized sales force in place around management and automation because we see our cloud management business growing. As I said earlier, it's one of our fastest-growing businesses.
We look at these specialized sales force as an augmentation to the core sales force that VMware has and we bring in people with domain-specific knowledge of each of these technologies. And in a lot of cases, we focus on technical talent because we think it's the technical folks in the sales organization like SCs and professional services who brings incremental value to our core sales force. That's our philosophy and mentality and it's working out well in 2013 and we expect a lot of those investments this year to pay off for us in 2014. Pat, any color?
- CEO
Yes. As we think about these new areas that we are going into, we see it as just absolutely critical that we get unique focus in those areas. So as we are looking at our hybrid services, we are looking at EUC. As we are looking at networking, we are absolutely focused on having people who are both experts in that domain and uniquely focused on accomplishing our strategic objective there while simultaneously making sure that we enable our core sales motion, as Carl had said, to be able to carry that load as part of our core suites over time. We feel like that combination of making both of those work will become a fundamental strategic advantage allowing us to see that acceleration in these new areas in 2014, 2015 and beyond.
Operator
Walter Pritchard with Citigroup.
- Analyst
Another ELA question. I'm wondering if over time you need to evolve to a program where you give customers more flexibility in annual payments as opposed to I think right now most of your deals are [three or] up front. I understand you do have an annual plan but it is quite a capital expense up front. I'm just wondering how you are thinking about that on a longer term basis as far as driving ELAs even higher than where they are today?
- EVP, CFO
Walter, thanks for the question. At this point, while we do do a certain number of one-year term deals, typically what we are seeing is ELAs continuing to attract a lot of value from a customer perspective. We've been very, I think, successful in selling on average three-year transactions. Customers have been paying up front for those. It's one of the significant drivers of cash collection. So speaking as a CFO, I have to say, from my perspective, I like that model. We will obviously manage our customer demand appropriately. But frankly, that model, I think, is something we want to continue as much as possible.
Operator
Abhey Lamba, Mizuho Securities.
- Analyst
Thanks and congratulations. Pat, following up on your earlier comments, can you update us on your strategy with Desktone? Are you planning to offer these desktops-as-a-service directly to customers or will you supply technology to partners and have them [whole shared]? How does this technology help out with the ROI argument for virtual desktops? Thanks.
- CEO
Yes. Great question. Desktone had a very successful business model working with a range of service providers and we reinforced that relationship at our VMworld in Barcelona and how important that relationship to us was. We expect that those are going to continue, if not accelerate, going into the future. We do expect that we will augment that with a vCHS, our hybrid cloud hosted service over time. But priority one is to continue to expand the business model that Desktone has been successful with to date.
Also with respect to the financial model, we do think that it's critical to the adoption of VDI to continue to work on the financial model. Many customers find that they are upside down today due to different aspects of the cost model. Thus, by improvements in things like our storage cost area, things like flash-based storage making a big step there for hosted -- I mean, for on premise, but also vCHS we expect that the Desktone-type service from a cloud operation will have very compelling TCO model for customers as well. Carl, anything to add?
- President, COO
Yes, one last thing is to your earlier point. We're all working hard as an industry to reduce the cost of VDI, because historically it's been a little bit capital intensive and hard justify desktop VDI virtualization. And as we move to this new cloud model based on our Desktone acquisition, it moves to an operating expense as opposed to a capital expense, which many of our customers are in favor of as well as they look to get VDI services to a cloud provider as opposed to a capital-intensive acquisition for their own data center.
Operator
Shebly Seyrafi with FBN.
- Analyst
Thank you very much. You mentioned that your Federal business ex the US Army was flat and EMEA was up, I think, double-digits. Some of your peers I believe are seeing more challenges in the region. If you can talk a little bit about your outlook for Federal and EMEA in Q4 and whether any of these were factors in the expected larger decline sequentially in the first quarter of 2014. Thanks.
- CEO
Let me start in reverse order, if that's okay, Shelby. First of all, regarding Europe, in Q3 we were very pleased with our performance in the region despite the tough economic headwinds I think we are all facing across Europe. And in nearly every major country in Europe, we actually grew the business on a year-over-year basis. I'd like to call out specifically in Germany, France and Russia, we had very solid quarters. So our performance in the region we thought was just outstanding considering the challenges the region is facing. And we continue to execute despite some of those economic environments we are all faced with across Europe. We have taken into consideration that as we looked at both our Q4 guidance as well as what Jonathan spoke about for Q1 and the full year of FY '14.
As it relates to Federal, again, I think we are all aware of some of the challenges we've been facing across the IT industry as a whole for all of FY 2013 in Federal. For us to come out and deliver the quarter we did really is a testament to how well our teams executed in Q3. We did see a small budget flush and I think because of the strong ROI and the value we bring our customers, like the Army deal, they were willing to spend money with VMware to help them save money in the future. The deal itself, the largest deal we talked about in my prepared remarks, was actually a combination of a number of smaller ELAs that we had been tracking. So the large ELA was something we had visibility into for multiple quarters and it was one of the reasons we had success overall in Q3.
When we look at Q4, we have factored in our Federal business in Q4, which as you can imagine is typically seasonally down from Q3 to Q4. Right now, we are not planning for any growth on a year-over-year basis when we look at our guidance for Q4 from our Federal business. With that as a backdrop, I don't think I can really comment on the outlook of Q1 or FY 2014 on the Federal business. We're just focusing on Q4 visibility that we have here today.
Operator
Matt Hedberg with RBC Capital Markets.
- Analyst
I'll echo my congratulations on the quarter. It sounds like adoption of NSX has been strong. I wonder if you can give us any feedback from early adopters such as the ROI or perhaps maybe the impact to legacy networking vendors. Thanks.
- CEO
Sure. Let me start on that one. Overall, the response coming off of VMworld to NSX overall has been extraordinary. In fact, we'd say that in many respects it was the hit of the show. At VMworld, enthusiasm around NSX was really spectacular. I think this emphasizes overall both bundled as part of the VMware stack as well as multi-hypervisor, multi-infrastructure that it really is a software-defined data center technology that provides customers choice. We saw a huge resonance from our customers about that.
We had over 30 Partner commit to supporting of the platform as well, which shows very much the industry embrace of the technology. As we said before, we do see this excitement around network virtualization. It will have an impact on how networking is built and architected over time. But given the strong embrace that we saw from the Partner community, we truly are thrilled by the opportunity that this presents to not just VMware, but overall the industry's embrace of this new technology area.
- EVP, CFO
Can I just add one other thing? It's very important, as I talked about at Financial Analyst Day, that we appreciate that from a growth driver, revenue driver perspective we are really looking at this as being a driver through -- starting in a big way, bigger way in 2015 beyond. We are seeing very, very strong interest from many of our customers, as Pat's talked about, but it's important to look at growth driver -- the period of time for this to be a growth driver in 2015.
- President, COO
[In talking to] specific big customers that we had at VMworld, Citigroup, eBay, GE, name brands who are standing and saying this is an exciting new technology. So overall, we were just thrilled.
- Senior Director, IR
Thank you, Matt. I think the nest question is going to need to be our last question. So the last question please.
Operator
Shaul Eyal with Oppenheimer.
- Analyst
Good afternoon. Good quarter, congrats of mine as well. As you guys think about the [sheaf] to the management, to the automation tools, the vCloud, what do you see current markets at in terms of penetration rates? Are we in the first, second or third innings of that phase?
- CEO
Overall, if you think about the industry for cloud management, it really is changing the entire way that IT is built and operated today. So we see this as still being very, very early in the overall penetration of cloud management tools as replacing the overall way that management was done in the past, something we highlighted extensively at VMworld, this old versus new model for cloud management. So in that context we'd say it's first inning, maybe second, right, but certainly no more than that as there is extraordinary amount of installed management tools that are yet to be replaced, modernized and extraordinary IT efficiencies resulting from this world of automated provisioning, big data and telemetry and the opportunity to bring financial management against it.
- Senior Director, IR
Thank you, Shaul. Before we conclude, Pat has some final comments.
- CEO
Thank you all. In closing, I am very proud of our team's performance in Q3. We delivered breakthrough innovation, attracted world-class talent and continued to build momentum as we help our customers transform to the mobile cloud era of computing. We appreciate your time and thank you for joining us today.
Operator
Thank you for joining today's conference. That does conclude the call at this time. All participants may disconnect.