使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Good day, and welcome to the Vonage Holdings Corp. Second Quarter 2017 Earnings Call and Webcast. (Operator Instructions) Please note this event is being recorded. I would now like to turn the conference over to Hunter Blankenbaker. Please go ahead, sir.
Hunter Blankenbaker - VP of IR
Okay, thanks Denise, and good morning and welcome to our Second Quarter 2017 Earnings Conference Call. Speaking on the call this morning will be Alan Masarek, Chief Executive Officer; and Dave Pearson, CFO. Also joining us are Kenny Wyatt, our Chief Revenue Officer; and Tony Jamous, our President of Nexmo. Alan is going to discuss our strategy and second quarter results. And Dave will provide a more detailed view on our second quarter financial results and annual guidance. Slides that accompany today's discussion are available on the IR website. At the conclusion of our prepared remarks, we'll be happy to take your questions.
As referenced on Slide 2, I'd like to remind everyone that statements made during this call may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's expectations, depend on assumptions that may be incorrect or imprecise and are subject to risks and uncertainties that could cause actual results to differ materially. More information about these risks and uncertainties is highlighted on the second page of the slides and contained in our SEC filings. We caution listeners not to rely unduly on these statements and disclaim any intent or obligation to update them.
During this call, we will be referring to non-GAAP financial measures. A reconciliation to GAAP is available in the second quarter earnings press release or the second quarter earnings slides posted on the IR website.
With that, I would like to turn the call over to Alan.
Alan B. Masarek - CEO & Director
Thanks, Hunter. Good morning, and thanks for joining us today. Q2 was a very strong quarter. Vonage Business delivered revenues of $124 million, representing 23% organic growth. Consolidated Vonage delivered revenues of $252 million, an 8% GAAP increase and our ninth consecutive quarter of year-over-year growth and adjusted OIBDA was $41 million. I'm also pleased to report that in this third quarter, we will reach a key milestone in our transformation into a business cloud communications company, with the majority of our revenue coming from the Vonage Business segment.
Within Vonage Business, we are building on our strength in SMB by executing a series of priorities to accelerate UCaaS revenue growth within mid-market and enterprise segments, while also driving strong revenue growth in CPaaS from long tail developers and enterprise customers. Concurrently, our Consumer Services segment is starting to stabilize. We continue to maximize cash flows, while using our highly aware brand and low-cost global telecom network to accelerate revenue growth in Vonage Business.
Before we jump into results, I will highlight a few notable accomplishments that reflect strong execution against these priorities. First, we are accelerating sales in Enterprise. In Q2 alone, we signed 4 Enterprise deals, which in aggregate, represent more than $30 million in total contract value. This is over and above the 4 Enterprise deals we announced last quarter, which had aggregate contract values of $20 million. Enterprise deals are becoming a larger and larger contributor to our UCaaS growth engine. We're winning in Enterprise because we offer a managed UCaaS solution that guarantees quality of service and increasingly because we can couple this solution with our CPaaS tools to drive better business outcomes for our customers.
Second, we are accelerating CPaaS revenue growth. Vonage's API platform delivered very strong revenues in Q2, with an organic year-over-year increase of 44%. This was driven primarily by our continued investments in marketing, sales force expansion, new market penetration and product development. We also added a record number of new customers in Q2, representing an opportunity for strong future growth in our land-and-expand strategy. In fact, revenues from customers added in the first half of 2016 increased sixfold for those same customers in the first half of this year. This demonstrates the effectiveness of this land-and-expand strategy.
Third, we are successfully optimizing Consumer Services. During the second quarter, we generated a very strong results from consumer. And Q2 consumer revenues reflect the lowest sequential dollar revenue decline in more than 3 years. In Q2, churn was 1.9%, the lowest reported churn in our history and tenured customers meaning those with us for at least 2 years comprised 80% of our base. So with that as an overview, let's move on to some specifics regarding our performance.
We continue to see very strong traction from enterprise customers. One of our 4 Enterprise wins this quarter was MyEyeDr. which is the largest optometry group on the East Coast. MyEyeDr. was an existing mid-market customer that is now a very large Enterprise win. We've entered into a new 5-year sole-source contract that totals 5,000 seats across 330 locations and delivers total contract value of $25 million. We displaced their existing cloud vendor due to our strong performance, smart win in MPLS solutions and advanced contact center. We are also integrating the Vonage API Platform into their CRM for appointment reminders and other updates.
Also in the quarter, a Fortune 500 financial services company selected Vonage after an extensive RFP process. Vonage won this Enterprise deal for 2,400 seats because of our ability to manage the entire solution from the feature-rich UCaaS solution to the network, including SmartWAN and even wireless backup. And in addition to our Enterprise progress, our direct field sales force and channel partners are building momentum in mid-market customers. And we remain on track to have built out direct sales teams in 21 large city markets by year-end.
During the quarter, we also launched several product enhancements. Notable among these, we integrated with NetSuite adding to our long list of SaaS integrations. Second, we continue to develop deeper integrations with Amazon. In Q2, we launched an automated provisioning process of Amazon Chime Pro. We've seen excellent uptake from Amazon Chime from our existing Essentials customers and it's also driving strong regeneration in the 20-plus seat customer cohort as we continue to expand Essentials beyond the micro and SMB segments. Beginning in this third quarter, the Vonage Amazon Chime bundle will be sold on amazon.com/business.
Finally, we strengthened our advanced contact center solution, which has helped drive a number of mid-market and Enterprise wins. For example, the American Kennel Club, which is the 400 person multi-location company, selected Vonage over other cloud vendors because of the breadth of our communication solution, including advanced contact center, UCaaS and Skype integration.
Now let's turn to the Vonage API platform. We acquired Nexmo only 14 months ago and we are really pleased with its performance and the strategic value it brings us. As I shared last quarter, we focused on 3 key initiatives for the Vonage API platform. The first initiative is to build developer awareness. In Q2, we added 61,000 registered developers, a record number of additions and nearly 10 times the growth rate prior to our acquisition. We ended Q2 with 309,000 registered developers, a 147% increase since the acquisition. We have increased investments in digital marketing and developer relations, successfully leveraging the Vonage ramp to drive this increase in developer awareness. And the majority of these developer additions continue to come from outside the United States, meaning that the U.S., opportunity remains largely greenfield to us.
Our second initiative is to expand the footprint and reach of our CPaaS sales force. Over the last year, we nearly doubled the size of our sales force to capitalize on growing Enterprise adoption of CPaaS. We're also having our 400 UCaaS salespeople generate leads for their CPaaS colleagues. And later this quarter, our UCaaS sales force will start selling CPaaS products, serving as a significant force multiplier to our CPaaS sales teams.
In Q2 alone, we added CPaaS sales headcount in New York, L.A., San Francisco and London. We hired a head of country for Germany to oversee Nexmo's strategic reach throughout the DHAC region. We added a new General Manager of Asia-Pacific where Vonage is already the CPaaS market share leader and where we maintain offices in Hong Kong, Singapore and Seoul. Over the next few months, we'll open new offices in China, in Shenzhen, Shanghai and Beijing. We won significant voice deals in China this quarter with GOMO, Renren and Cheetah mobile, adding to existing Enterprise customers in the region like Alibaba, Huawei and Tencent.
In the U.S., we are collaborating with Staples to convert the renowned Easy Button into an office digital assistant to improve their customer experience. The new voice-enabled Easy Button will integrate IBM Watson's cognitive platform with our new voice API to enable customers to reorder supplies, track shipments or chat about their needs. Over the course of Q2, we sold a record 583 new customers, including Morgan Stanley, Axa and Swiss Re. And we generated 65% more revenue per new customer in the first half of this year versus what we generated from new customers in the first half of last year.
Our third initiative is to add capability to the Vonage API platform. Notable among these additions, we added a new voice application management tool making easier for developers to setup and manage voice applications. We released a private beta for our next generation of contextual communication SDKs for iOS, Android and the Web. And we strengthened our global network in EMEA by adding another data center to enhance our overall voice connectivity.
In closing, I'm really pleased with our team's performance as we execute on our strategic plan. We've taken bold steps to transform Vonage into the market-leading business cloud communications company. Our value proposition is resonating well. And we're confident that our focus on delivering better business outcomes for our customers will accelerate long-term growth. I'll now turn the call over to Dave to discuss our financial results for the quarter.
David T. Pearson - CFO
Thanks, Alan, and good morning, everyone. I'm pleased to review our financial results for the second quarter of 2017. As in the past, quarterly growth rates reflected in our presentation slides and during our prepared remarks are on a year-over-year basis, unless otherwise noted as sequential. With that, let's begin on Slide 7.
Consolidated revenue for the second quarter was $252 million, up $18 million or 8% due to the organic growth of our UCaaS business, the addition of Nexmo in June of last year and subsequent growth and a change to the way we reported Nexmo wholesale trade revenues.
Moving to Slide 8. Let me now turn to our segment financial results starting with Vonage Business, which consists of our UCaaS and CPaaS products. Vonage Business total revenue was $124 million, representing 49% of total Vonage revenue, 44% GAAP and 23% organic increase.
UCaaS revenue was $89 million, reflecting organic service revenue growth of 19% and total organic growth of 16%. These organic growth numbers reflect the completion of the sale of our hosted infrastructure business on May 31, which removed all of June revenue for $500,000 on the quarter and the adjustment of onetime revenue impacting items from the comparable 2016 quarter.
Included in the table in the press release and on Slide 14 of today's presentation, showing revenue from the hosted infrastructure business over the last 5 quarters and the onetime items to facilitate pro forma analysis.
Second quarter average UCaaS revenue per seat was $43.99, down from $44.76 a year ago, difference coming from our plan to sell access more selectively and the removal of 1 month of hosted infrastructure revenue from the sale in June.
Revenue churn was 1.4% flat sequentially and year-over-year. Vonage Business grew total seats to 683,000, with higher sequential seat additions in both Essentials and Premier products. CPaaS revenue was $35 million, including $3.9 million from recording CPaaS trade revenues on a gross basis, rather than net as in prior periods. CPaaS revenue would have been $31 million without the reporting difference and was up 44% organically.
Service margin during the second quarter was 53%, down from 66% due to the addition of a full quarter and the faster growth of Nexmo revenue and the aforementioned net-to-gross change.
Moving onto consumer. We continue to pull the right levers to optimize and extend the value of this segment. Total consumer revenue for the second quarter was $128 million, down 13%. This is primarily driven by the record low churn that represents the lowest dollar decline in more than 3 years. In the future, as the drag from consumer is smaller and business revenue is the majority of Vonage revenue, consolidated revenue growth will increase.
Consumer service margin for the second quarter was 82%, up from 81%, reflecting our ability to hold gross margin stable despite a declining top line. This speaks to the power of our common scaled network infrastructure that serves both our consumer and business segments.
Turning to Slide 9. Consumer customer churn was 1.9%, down sequentially and year-over-year and our lowest recorded churn rate ever. Consumer average revenue per line was $26.33, down from $26.61 year-over-year, but flat sequentially. We ended the quarter with 1.6 million consumer subscriber lines as planned. The tenure base, those customers who've been with us for more than 2 years, now 80% of the total and the key driver of the lower churn and stable ARPU. Given these results, we expect Consumer Services to generate $600 million in aggregate allocated after-tax free cash flow from now to the end of 2021, rolling forward the commitment we made at the start of this year.
This means that since giving this guidance in the first quarter, Vonage has delivered $78 million of adjusted OIBDA and we still believe we can deliver $600 million from this point forward.
Now moving to income statement cost items on Slide 10. Consolidated sales and marketing expense for the second quarter was $80 million, down from $83 million, reflecting investments in business sales infrastructure, offset by the shift to much more efficient digital marketing channels. General and administrative expense for the second quarter was $37 million, up from $35 million, primarily due to the acquisition of Nexmo, which we only owned for a partial quarter last year as well as charges from organizational actions we took in the quarter.
Turning ahead to Slide 11. Second quarter adjusted OIBDA was $41 million, up $1 million. The increase in adjusted OIBDA is primarily due to lower sales and marketing expense, partially offset by the higher G&A. Adjusted net income for the quarter was $15 million or $0.07 per share, up $5 million. As with the last quarter of heavy amortization from contingent stock and cash that was part of the deal consideration to employees in the Nexmo acquisition.
Moving to Slide 12. CapEx for the quarter, including the acquisition and development of software assets, was $9 million, down from $10 million in the prior year. Adjusted OIBDA minus CapEx was $32 million, up $2 million, highlighting the strong cash flow generation of our business. Free cash flow, which we define as net cash provided by operating activities, minus capital expenditures and acquisition and development of software assets, was $7 million, down $8 million due to Nexmo acquisition cash consideration owed to employees. Although we did not repurchase stock in the second quarter, year-to-date we have repurchased 10 million of stock at an average price of $5.95 per share. Since beginning the repurchase of stock in August 2012, we've bought back 57 million shares of Vonage stock for $191 million at the highly accretive average price of $3.33. Moreover, we have used this program to almost entirely offset 5 years of share issuances from employee share programs and the 4 acquisitions we made involving stock consideration.
Cash and cash equivalents as of June 30, were $29 million. In the quarter, we paid down $16 million of debt, ending with net debt of $290 million or 2.1x trailing adjusted OIBDA. In July, we converted approximately half of our floating rate debt balance to a fixed rate of 4.7% by entering into a $150 million LIBOR swap.
While this will interest expense by about $200,000 in 2017, we expect the swap will reduce interest expense over time based on projections of Fed rate hikes in the future.
Our balance sheet remain strong and continues to afford us the flexibility to pursue attractive capital deployment opportunities as they emerge. With regard to guidance, shown on Slide 13, we are updating our CPaaS revenue expectations to reflect the impact of the net-to-gross accounting difference and higher organic growth. Based on these factors, we now expect 2017 business revenue, which includes both UCaaS and CPaaS to increase from prior guidance by $15 million equating to a range of $498 million to $504 million. Corresponding total revenue guidance, likewise, adjusted to between $981 million and $996 million. Regarding cash flow, we are reaffirming our guidance of at least $165 million of adjusted OIBDA for 2017. That concludes my prepared remarks. I will now turn the call over to Hunter to initiate the Q&A.
Hunter Blankenbaker - VP of IR
Okay. Thank you, Dave. Denise, let's please initiate Q&A.
Operator
(Operator Instructions) And we have a question from George Sutton from Craig-Hallum.
George Frederick Sutton - Partner, Co-Director of Research & Senior Research Analyst
I wondered if you could update us on your sales productivity thoughts. Obviously, there were some challenges in the middle of last year. It looks like we're starting to see the things that we had hoped to see, which is some improvement there?
Alan B. Masarek - CEO & Director
George, this is Alan. Let me introduce Kenny Wyatt, our new Chief Revenue Officer, and I'll have him answer that.
Kenneth Wyatt - Chief Revenue Officer
Yes. Good morning, George. We are seeing nice trends northbound as it relates to sales productivity and it's both on new reps that we are hiring as well as the existing reps. As Alan mentioned, we continue to expand on the UCaaS side as well as the CPaaS side, but I'll focus on UCaaS just for a second because I think that's the basis of your question. We continue to expand end markets, marching towards that 21 that we mentioned towards the end of the year. And we're seeing very, very nice productivity as a result of that. I'll just give you a quick stat. In the field, which is just our feet on the street in the mid-market for instance. We are seeing 25% to 30% sequential productivity growth this year from first quarter to second quarter. So expected to continue to see northbound trends as it relates to new reps that we're adding as well.
George Frederick Sutton - Partner, Co-Director of Research & Senior Research Analyst
Okay. Super. And I'm curious, as we've seen others in this space report that everyone's investing in sales, everyone's investing in distribution. There is a bit of land grab scenario. How are you finding that the CACs are trending in the different areas than the SMB and mid-market Enterprise areas?
David T. Pearson - CFO
Yes, this is Dave. CACs are relatively stable. I'd say across those various sales channels. Clearly, in the downmarket it is growing slower, but there's less competition in the upmarket. There is certainly competition, but with think we have a differentiated product and the growth there is accelerating. And so those -- the CACs are relatively stable across the 2.
Operator
The next question is from Timothy Horan from Oppenheimer.
Timothy Kelly Horan - MD and Senior Analyst
Can you give me a little bit more color more on consumer market? Maybe what customers are using you, for maybe a percentage of customers that are international and your visibility there? Because that's a big sea-change this quarter, I guess, a little bit more how sustainable it is? And then the sales expense and engineering expense came in a little below kind of what we expected. Just maybe some color on that, too.
Alan B. Masarek - CEO & Director
Dave?
David T. Pearson - CFO
Sure. On the consumer side, about 40% of our base in the U.S., and we have a base in Canada and the U.K., which is relatively small as well. But 40% of our U.S. base are still international long-distance callers. About half of those callers are to India. So that continues to be a big part of our base in a big sustainable part of our business. I would note that, the greater proportion of our new adds is coming from people in the U.S. domestic callers in the U.S., and in Canada and in the U.K. simply see the value proposition relative to the cable bundle and the utility of having a home phone as an adjunct to family cell phone, in particular they have one number that belongs to a location or to a family. I think the biggest development for us besides churn is that the ARPU is relatively stable, whereas, we had substitution going on of domestic callers or ILD callers. We're not seeing that trend. The base is essentially acting the same way -- the different components of the base are acting relatively the same way right now.
Timothy Kelly Horan - MD and Senior Analyst
Yes, the expense front, just a little bit color on trends?
David T. Pearson - CFO
Yes. On the sales and engineering spend, I mean, the engineering is -- moves up and down based on how much we are capitalizing in any given quarter. And some of that -- there is also engineering splits, some of it's actually in sales and marketing if it's really about sustaining the product. So all you see on the engineering and development side is what's going into new product development, which is why that moves around. We have resources that work on both kind of product extensions as well as new products. On the sales side, it really is the shift away from TV into much more efficient channels, offset by putting new salespeople in who aren't yet productive.
Timothy Kelly Horan - MD and Senior Analyst
Okay. Just a follow-up with the consumer. I guess, domestically people wanting to have a home number, is this kind of a new trend? Or is it been helped by over-the-top video, do you think? Or what do you think is causing that?
David T. Pearson - CFO
I think over-the-top video is certainly helping. I think, cable having gotten a lot of penetration and people having already cut the cord. Those trends are neither accelerating nor deaccelerating. The trend is relatively stable. So that's what we're seeing.
Operator
The next question is from Will Power from Baird.
William Verity Power - Senior Research Analyst
Just a couple of questions. Maybe first one on the CPaaS business. Strong organic growth. I guess, I wondered if you can give any further color on early success with the voice API, both as you look at the U.S. market and as you look at perhaps upselling messaging customers overseas? What kind of success are you having with voice outside the U.S., too?
Alan B. Masarek - CEO & Director
Will, this is Alan. So we're seeing sort of across the board. The whole notion of voice is a principally -- this is the build year and you're going to see more of it from a revenue point of view in 2018, as we've said. But if you will, sort of think about turning the whole balance shift from being almost a pure SMS company as recently as a year ago, now it's being a platform company that moves across messaging and voice, that has -- we have added infrastructure across the board, salespeople are familiar with voice, pushing out our marketing messages, adding developers, registered developers as I spoke about on the voice side. So you're seeing green shoots across the board across-the-board in the U.S. and outside and I commented on couple of areas outside the United States, where we expected to be meaningful revenue contributors next year. This is more kind of your sample year, and we expect it to be meaningful next year.
William Verity Power - Senior Research Analyst
Okay. That sounds good. And then, I guess, on the UCaaS side, maybe, I missed this, but anyway to break out your growth rates between Premier or Essentials? And more specifically, within Premier what you're using in mid-market Enterprise growth? And you had 4 nice size wins that you alluded to, but as you think about revenue pull through, how do we think about the Enterprise revenue growth outlook?
David T. Pearson - CFO
Sure. As it relates to Premier and Essentials, the trends are as I referenced before, the trends are relatively similar right now. Essentials have been the faster growing of the 2, but they're starting to converge in terms of growth rate as the Premier business and our sales infrastructure gets more upmarket, gets more mature and that market grows faster. And Essentials continues to have outsized market share in the lower market, albeit growing a bit slower. So we are seeing those 2 come together. As I mentioned in my script, we also had -- we had sequential seat addition gains in both. That we're relatively -- the percentage increase in seats in both, which are relatively similar. I would also just note that we talked about -- in our guidance, we talked about selling less access and selling it more selectively only when it's necessary. Access only grew about 5% in the quarter, and that was by design. So service -- that's why service revenue in Premier and Essentials together grow a lot faster.
William Verity Power - Senior Research Analyst
Okay. And when you look at the 4 large deals that you announced in the quarter, maybe, any kind of color with respect to the competitive dynamics there? Are you -- is it legacy premise-based providers? Is it other pure cloud providers? Maybe just a little color who you're running up against? And I know you cited MPLS and security reliability as some of the factors. But any other color as that what's differentiating you from some of the other key players out there?
Alan B. Masarek - CEO & Director
Will, let me start and I'll turn it over to Kenny. The -- in your question is sort of an all of the above answer, where you're seeing like the RFP and the big Fortune 500 financial services company was across both cloud and on-prem vendors. We're seeing sort of all the same competitors that you are aware of in most of these large deals. What differentiates us are 2 sort of key elements in these larger deals. First, is the fact that we can provide a fully managed solution versus over the top. If you are a sort of traditional distributed Enterprise in a bunch of different locations and multiple geographies, many of those types of companies insist on the vendor being able to provide one pro to choke and to manage both the connectivity and the communication. So the over-the-top guys just can't sort of get to first base there. That is different. You may still -- it's different than other -- sometimes large seat deployments that may be several hundred fast food restaurants or something, that has in aggregate a lot of seats, but it's like several hundred little tiny businesses, so over-the-top has [proved] to be fine. So we can differentiate in those enterprises that require a managed solution. The other is CPaaS. CPaaS continues to be kind of the extra arrow in our quiver that strategically differentiates us because we go to a customer not just with cloud applying the PBX or the contact center, but now being able to talk about how we can help them with better their business outcomes because the purview of CPaaS is been on customer communications. That has fundamentally changed the nature of the conversation with these customers.
Operator
The next question is from Mike Latimore from Northland Capital Markets.
Michael James Latimore - MD and Senior Research Analyst
Just to be clear on the change in guidance, that's all related to Nexmo. Is that right?
David T. Pearson - CFO
Yes.
Michael James Latimore - MD and Senior Research Analyst
Okay. Got it. And then the big UCaaS deals in the quarter, did they all come from your direct sales efforts?
Alan B. Masarek - CEO & Director
Direct sales and Enterprise, yes.
Michael James Latimore - MD and Senior Research Analyst
Yes. All right, great. And then, can you give us some color on how many -- how much of your kind of API bookings or deals is coming through cross-selling into the UCaaS base? I know you've had some notable in there. But I'm just trying to get a sense of the magnitude overall?
Alan B. Masarek - CEO & Director
You ask Kenny to take that?
Kenneth Wyatt - Chief Revenue Officer
I would tell you we're just starting down the journey of cross-selling the portfolio, and I'll give you a couple of key points. One is as Alan mentioned in his script, we're reintroducing even as we speak CPaaS bundles or CPaaS finished product, if you will, to our UCaaS distribution teams across the channel, across the direct sales team and so forth. So we're taking the CPaaS product to every single sales pursuit starting this quarter. That will do 2 things. One is obviously generate new leads to the CPaaS sales teams, but also further differentiate our value proposition in the marketplace on the UCaaS side. I see pretty quick convergence happening technically between these 2 portfolios. The lot of that will happen obviously, in the advanced contact centers and others. But we are just starting on the journey, if you will, of cross-selling the portfolio across both sales teams.
Operator
Our next question is from Catharine Trebnick from Dougherty.
Catharine Anne Trebnick - VP and Senior Research Analyst of Data & Internet Protocol Networking
Quick one for you on, where any of the 4 deals you won last quarter have those large deals started deployment? One of the issues, I know, a year ago, was service delivery. I'm just wanting to make sure. It seems like that is really has crisped up and you guys are a well-oiled machine, but just wanted to make sure the newer deals started deployment?
Kenneth Wyatt - Chief Revenue Officer
Catharine, it's Kenny. As you know, these are extremely complex deals. As you move further up in the Enterprise space, the complexity of the deals knowing the kind of the integration, but also replacing an incumbent and so forth, is exponential. And so these are multi-month, if not sometimes multi-quarter type implementation for all these 7-figure and above deals that we've announced over the last 2 quarters. I will tell you this, you hit on an interesting point. One of these key success points of winning, for instance, of renewing and winning additional business from MyEyeDr is excellence and execution on the post contract side of the ball, right? So winning the deal as it relates to value proposition is really only half the battle. It's building a reputation in the marketplace of a service delivery and installation execution, which we have, which has given us frankly tailwinds to renew and win an incremental business like MyEyeDr, an existing customer who continues to vote with their checkbook, frankly, to make sure that the critical parts of their IT are well taken care of.
Catharine Anne Trebnick - VP and Senior Research Analyst of Data & Internet Protocol Networking
All right. And then any -- it seems like the Nexmo business is moving outside the U.S. pretty nicely, and will have been and you're enhancing it. What about the UCaaS capabilities? Or what's the strategy on that?
Alan B. Masarek - CEO & Director
So first of all, Nexmo has been outside the United States. So if you recall at the time of the acquisition, they had 94% of all traffic terminated by Nexmo was outside the United States. So this was a very -- the company was very focused globally to start with. We now are moving our UCaaS capabilities outside United States as well. We've been doing that for quite a sometime. We have a large presence in the U.K., and then we actually have capability on UCaaS in 28 countries, where we have -- we don't sell directly in all those markets, but we sell across the regions in the world. So we've got lots of customers in APAC, lots of customers in both Eastern and Western Europe, pretty much all over the world. So it is growing. Our focus initially was on -- initially was those domestic -- U.S. domestic global multinationals and then supporting them in their offices overseas. Now though we're increasingly having, again, servicing those customers in those overseas market in [A-end] markets. So it's expanding pretty quickly and you'll see from even our hiring and our office opening. The fact that we are opening 3 offices in China, or now, just hired a General Manager of all of APAC, our country manager for Germany, they're just elements of building on an infrastructure that is required in order to have a true global footprint. So the nice thing is Nexmo was this huge sort of a kick off to that because it had such a strong base outside United States. And we're kind of drafting off the back of that.
Operator
(Operator Instructions) Our next question is from Greg Burns from Sidoti & Company.
Gregory John Burns - Senior Equity Research Analyst
Just a question about your distribution strategy. It seems like some of the peers we've been listening to are pushing more heavily towards the channel. I just wanted to understand what you think the advantages of having a more balanced mix in more -- a greater direct presence in the market is for Vonage?
Kenneth Wyatt - Chief Revenue Officer
Good morning, this is Kenny. We are taking a multi-pronged attack to the marketplace. So we are leveraging the channel, as you mentioned. In fact, we -- for the first time, we've now launched CPaaS bundle the same one that I mentioned earlier to our traditional kind of UCaaS partners. But we're also leveraging direct distribution. The deals that we've mentioned this morning on the call, largely came from of our direct side, our feet on the street that have invested across the markets. We've mentioned as well as in the Enterprise space. We're investing in other influences in the marketplace, consultants and ISPs and other [borrowers], if you will, to make sure that we have as much leverage and as much -- as many points of distribution we possibly can to attack the marketplace. So I'm not fixated on 1 point of distribution. I firmly believe that given all those segments that we serve from the very low SMB all the way to the large Enterprise buy differently across those segments. Therefore, we are going to take full advantage of all those distribution points.
Gregory John Burns - Senior Equity Research Analyst
Okay. And then in terms of some of the global expansion you have going on, particularly in the Asia-Pacific region, do you have the infrastructure in place? Or do you have enough data centers globally to serve all these markets? Or do we need to continue to invest in global infrastructure?
Alan B. Masarek - CEO & Director
It's Alan. We will continue to invest in global infrastructure. I just mentioned, we just opened another data center in EMEA and we're adding point elsewhere but that will be an ongoing effort.
Operator
And our next question is from Dmitry Netis from William Blair.
Dmitry G. Netis - Equity Research Analyst
Couple of questions. I want to follow-up on the voice side of Nexmo, the voice API. So I think you've answered some of the questions there. But what I picked up which appears to be quite interesting is you offer a couple of anecdotes there on -- in China. Is there anything specific to China there that you're winning customers, your local presence, vis-à-vis your competitive backdrop? Anything you can point to your success in that region would be interesting to hear. And also as you move here to the U.S., I think, you're making big strides. But have you been successful with some of the bigger mobile brands, ride-sharing brands here in the U.S. as far as your voice API product goes?
Alan B. Masarek - CEO & Director
So let me start, and then I'll turn it over to Tony. The -- remember when Nexmo started, it really focused outside of the United States in a sense going we're truly a (inaudible). And so from a market share point of view, just for instance, Nexmo is the clear market share leader in Asia. So where we have existing presence in Hong Kong, Singapore and Seoul in terms of staffing, now we're opening as I mentioned, 3 new offices in China itself. So we have established a legal entity in China to be able to open those offices and again, hiring staffing in China itself. Think of the companies that we have over there Huawei, Tencent, Alibaba, the ones I mentioned as well, today on Cheetah mobile and GOMO and Renren, et cetera. So we're making great strides there, but it is off a very strong base and what's interesting about our strength is that and this really goes also to our additions of those long tail developers, we continue to add the bulk of these long-term developers outside of the United States. So we have such a footprint kind of rest of world that is -- we just have a bigger base to build from. Then coming in the United States, obviously, that's the strength of Vonage from a distribution, from a network perspective and from a brand perspective and we become that force multiplier for Nexmo in United States. As I mentioned in the earlier question, the VAPI work we are sort of a major sampling across the board and -- but you are going to see more relevant revenues next year on VAPI. This is more kind of the year of trial and sampling in such. Tony, do you would add to that?
Antoine Jamous - Co-Founder and CEO
Yes. Sure, Alan. So really the answer here is there are 3 component of why we're winning in Asia. So first is the availability of the network. So for these customer base in Asia, they need to communicate with customers in Asia or outside Asia. So we have firstly, the network that enabled them to do so. Secondly, we have the functionalities with the voice API to enable them to build programmable communication and in Asia, I believe, with the network we have and we have a unique value propositions for these customers like GOMO, like Renren, like Cheetah Mobile that were mentioned in the earning scripts. Let me provide (inaudible) functionalities. And thirdly is really presence on the ground, as you know, in Asia, doing business is different than in doing business in other areas in the world. So you need to have local presence understand their local culture and as Alan mentioned, we've been in Asia since few years now and we strengthening our presence right now with opening up these offices and strengthening the leadership that we have experience in Asia for some time. So -- and as you look at the global markets, we have the majority of our revenue outside of the U.S. and as the market grow, I believe, we're well positioned to capture that growth coming from outside U.S. and with our brand was known as UCaaS we also have the opportunity to continue to create that interesting market here in the United States.
Dmitry G. Netis - Equity Research Analyst
Okay, very good. One question on the UCaaS side, if I may. And I don't mean to sound cynical here. But when you announced with MyEyeDr. was for $25 million in total contract value. The (inaudible) contract, the second and then the other 3 sorry, I'm sorry, 2, was with the Fortune 500 Financial Services win, which if I do the math equates to less than $5 million in total contract value. That was a 2,400-seat deployment that the MyEyeDr., you mentioned was 5,000-seat deployment. So what am I missing here in terms of the disconnect as far as the (inaudible) goes for the Financial services contract, is this a small deployment? Or is this a land-and-expand strategy? Anything you can comment to why the size isn't quite as big as the first one you mentioned?
Alan B. Masarek - CEO & Director
So Dmitry, I'll take that. What we're missing is the ARPUs are very, very different. So if you go back -- if you do, for instance, you have advanced contact center in a location the price points per hand are much, much higher than if you're just doing a basic UCaaS install. Also in certain locations, you're providing a circuit. And that's going to bump up the ARPU a lot and others you may not be. So it's very difficult to sort of say, take up standard ARPU and apply it against a big base. In the big financial services country -- company, obviously, they got a lot more than 2,400 employees, it is a land-and-expand strategy. But it's given them the last thing, again, the MyEyeDr. situation is a 5-year term, while last quarter was the 3-year for the big residence for real estate holding company was a 3-year term.
Dmitry G. Netis - Equity Research Analyst
Okay. That's very helpful clarification. And then maybe to Dave, one last question on the gross margins. How should we think that -- you may have mentioned this, I apologize if I missed it, as I joined a little bit late? How should we think about those gross margins to end the year? Dave, any color or commentary you can give us? Clearly, Nexmo reaccelerates here into the year-end. What should we think as far as the range as we end the year?
David T. Pearson - CFO
Sure. So the gross margin dilution that comes from the Nexmo acquisition just happened. So those are in the numbers for the quarter. For the rest of the year, we are looking at gross margin on a business side to be a relatively stable in the low 50s. What you are seeing underneath that is gross margins in both UCaaS on an allocated basis, CPaaS, everything is mixed together today and every day that goes by, there are more mixed together or you see the CPaaS product growing faster. So there is a bit of dilution there, offset by the fact that every quarter we are improving margins or striving to improve margins on all of our products. Those things are basically offsetting each other. Margins ought to be for the rest of the year, in business in the low 50s. Which is consistent with what we just reported on the service side.
Operator
And our next -- our next question comes from Rich Valera from Needham & Company.
Richard Frank Valera - Senior Analyst
So last quarter you talked about potentially bringing down your OIBDA target for the year as you eyed making incremental investments for growth, I think specifically in the CPaaS business. I see you reaffirmed that. I am just wondering, is that because you expect other parts of the business to be more profitable, which would effectively absorb those investments? Or did you decide kind of not to make those incremental investments?
David T. Pearson - CFO
Yes. So we are reaffirming OIBDA guidance, and we increased revenue guidance. Some of that was the change in reporting treatment. But some of that was organic as well. So we are seeing the higher growth. There's a bit more investment going into the CPaaS product on sales infrastructure, and so on. And we planned at the start of the year. But we're getting outside growth for that or just proportionate growth for that. We think it's setting us up well for '18 and, yes, the other parts of our business are doing very well. So that's why we're in a position to reaffirm.
Richard Frank Valera - Senior Analyst
Got it. And just in terms of the $15 million increase, I mean, should we think about the $4 million roughly benefit you got from that accounting change as carrying through the rest of the year, so think of it as about $12 million of accounting change and $3 million organic there?
David T. Pearson - CFO
Yes. Roughly, that's correct. I mean, the revenue in under discussion of the $3.9 million essentially trading revenue where we have aggregators come to us and say, I have bunch of small customers. Will you do business with us, as a larger customer under certain pricing circumstances? That's an inherently kind of more volatile part of the business, and that's why we call it trading. But yes, it assumes a relatively stable contribution of revenue from that and then organic growth on top of that.
Operator
And ladies and gentlemen, this will conclude our question-and-answer session for today. I'd like to turn the conference back over to Hunter Blankenbaker for any closing remarks.
Hunter Blankenbaker - VP of IR
Okay. Thanks, Denise, and that does wrap up the Q&A portion of today's call. We look forward to seeing many of you in the coming months at various investor conferences. And for those that are unable to attend these events will be webcast, and you can follow our comments at the Vonage Investor Relations website. Please contact us if you need any additional details. And thanks, again, for joining today.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect your lines.