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Operator
Good day, ladies and gentlemen. Welcome to the VEON First Quarter '21 Results Webcast and Conference Call. (Operator Instructions) As a reminder, today's conference is being recorded.
I would now like to hand the conference over to Mr. Nik Kershaw, Head of Investor Relations. Please go ahead, sir.
Nik Kershaw - Group Director of IR
Hi. Good afternoon and good morning, everyone, and welcome to VEON's first quarter results presentation for the period ending 31 March. I'm pleased to be joined on the line today by Kaan and Sergi, our CEOs; along with our Group CFO, Serkan Okandan. And Alexander Torbakhov, our CEO for Beeline Russia, will join us for the Q&A session today.
Today's presentation will begin with an overview and some highlights of the past year from Kaan. Following this, we will do a review on the key markets by both Kaan and Sergi. Sergi will then discuss the Ventures business in our smaller markets with Serkan giving a review of our financial results. We'll then hand it back to Kaan to discuss our outlook and the priorities for the year. As ever, we will ensure that there's ample time for your questions, but we would ask that you save these for the end of the presentation.
Before getting started, I would like to remind you that we may make forward-looking statements during the presentation, which involve certain risks and uncertainties. These statements relate in part to the company's anticipated performance and guidance for 2021, particularly in light of the COVID pandemic; future market developments and trends; operational and network development and network investments; and the company's ability to realize its targets and commercial and strategic initiatives, including current and future transactions. Certain factors may cause our results to differ materially from those in the forward-looking statements, including the risks detailed in our annual report Form 20-F and other recent public filings made by the company with the SEC. The earnings release and the presentation, each of which includes reconciliations of the non-IFRS measures presented, can be downloaded from our website.
With that, let me hand over to Kaan.
Muhterem Kaan Terzioglu - Group Co-CEO
Thank you, Nik. Hello to everyone, and thank you for joining us. Let me start with giving you some group highlights of our achievements during the past quarter, and we will then move on to discuss more details on the operational performance of our markets.
As you will remember, we started reporting quarter-on-quarter improvements since the third quarter of 2020. In the final quarter of last year, we returned to year-over-year organic growth. In the first quarter of 2021, our year-over-year growth has accelerated significantly as our hard work over the 6 quarters started paying off. Today, I'm pleased to report that VEON Group delivered a 4.3% increase in total revenue in local currency. When one considers the 1 less calendar day in the period, the normalized growth in total revenues has been above 5% consistently since December.
Similarly, local currency EBITDA in the quarter accelerated to 4.4% year-on-year growth. These growth trends in our financials are the first results of strong underlying operational dynamics. We have grown our customer base, expanded 4G coverage, improved 4G service quality. We increased the number of 4G-capable handsets in our customer base and expanded not only the numbers but also the share of 4G users in our subscriber base.
A key factor powering this change is our targeted network investments. With a CapEx intensity ratio of 24.7%, a much better linearity of CapEx spend of 4.25 -- USD 425 million in this quarter, we are glad to see this investment translating to customer experience improvements in realtime and impacting the usage, churn and ARPU of our existing users. In the coming quarters, we expect to see the increasingly positive financial impact of our early deployment of investments.
Next slide. Before we get into the details of our operational performance, I would like to give you an update on our strategic priority, which I initially discussed with you during our last year-end results. This priority is our infrastructure assets portfolio. I can confirm that today, in our 2 largest tower markets, Russia and Pakistan, we have separate legal entities in place that hold our tower assets. In Ukraine and Bangladesh, the teams are also making progress in this regard. Recent transactions and developments in tower assets across our industry have made it abundantly clear that infrastructure assets embed significant value. The limited presence of independent tower cost in our markets, combined with future requirements for network expansion, represent a truly unique opportunity.
Next slide. Returning to the operational performance of VEON Group companies. Our Russian business is gaining momentum both in revenue and customer metrics. As the chart on the left-hand side demonstrates, we have a solid year-on-year monthly total revenue growth trend, both for the group at large and Russia since December.
When February is adjusted for 1 less calendar day, this performance now takes Beeline Russia to year-over-year organic growth of total revenues for the entire quarter. Similarly to total revenues, we have also seen positive trends in service revenues. I will elaborate on this further in the upcoming slides.
The chart on the right highlights the customer base trends. We have started seeing stabilization in total subscriber numbers for Beeline Russia since June 2020. More importantly, we are seeing consistent growth in 4G users within our customer base, resulting in a steady increase of 4G penetration, which has reached 49% of our base as of the end of this quarter, up from 41% penetration a year ago.
Next slide. Several quarters ago, I had shared with you a sequence to the trends that we expect to see in Russia. We are expecting to see a 4-stage process: network improvements; changes to the behavior of our existing users, including higher usage and less churn; and positive developments in customer perception; and gains in new customer base, which would then translate into stage 4 financial results.
It is important to note that we are in various stages of this progression in different parts of -- different geographies of Russia. And that success has been led by key urban markets like Moscow and St. Petersburg. The positive customer and financial metrics that we are reporting today are primarily driven by the targeted network investments in Moscow City Center and St. Petersburg, our immediate priorities.
Beeline has also been expanding its footprint across the country more recently, and our 4G base stations in Russia are up by 25% year-on-year. In city centers and across the country, we are also investing heavily in improving customer loyalty and end-to-end customer experience.
In this quarter, our quarterly churn has decreased by 2.7 percentage points in comparison to the first quarter of 2020. We have also seen a shift in mobile number portability trends where this quarter, we moved to the net positive port-in additions. We also continue to improve the usage of our self-care application, which, as of March, served 8.5 million monthly users as their digital gateway to our services.
Next slide. This slide shows the financial performance for Beeline Russia. Quarterly revenues were up 1.4% despite 1 less calendar day, following 3 quarters of sequential growth trends. Service revenues were down 1% year-on-year for the quarter, which has marked an overall improvement from 2.3% year-on-year decline in Q4 of last year. In month of March, we have observed a year-over-year positive growth in service revenues for the first time in 24 months.
As I previously mentioned, a key driver of this acceleration in our 4G customer base which now reached 49%, up from 41% a year ago. As we have been sharing over the past few quarters, we also track the changes to our customers' monthly behavior and the impact of different kinds of 4G usage have over same parameters, such as ARPU, churn and engagement in terms of data used.
In the case of Beeline Russia, an average consumer of our voice and 4G services has roughly twice the ARPU level of a voice-only customer. While a customer who also uses one of our digital services on top of voice and 4G connectivity has roughly 3x the ARPU. Churn is helped as we move from voice-only to bundle voice and data and further reduced by 1/5 as we move to multiplay users.
From a data usage perspective, our average double-play 4G user consumes 2.5x the data of an average user, and this ratio goes up to 3x when we compare a multiplay user with an average user base in the total. These figures indicate the potential we can develop further as our customers choose to use our 4G services, and even more importantly, choose to use our digital services and solutions on top of our data and voice offering.
Next slide. Moving on to Kazakhstan. This country remains our highest 4G penetration market, reaching 56%. This was instrumental in reporting here another solid set of results, with revenues up almost 17% year-on-year and EBITDA growing 12.4%, showing a margin of 51.6%. This high level of 4G adoption is a key enabler of data consumption. Data revenues now contribute 56% of total mobile service revenues.
Also in Kazakhstan, lockdowns have supported continued take-up of next-generation connectivity and services, including e-learning for school students. Momentum in our fixed-line business continues, with fixed-line revenues up 29% year-on-year, helped by continued focus on convergent products. I was pleased to see our self-care users more than doubling, while our Beeline TV users grew 73% year-on-year. Our strong network is proving to be a real differentiator and supporting the growth of digital services.
With that, let me hand over to Sergi to take you through Ukraine, Pakistan and some of our digital initiatives. Sergi?
Sergi Herrero - Group Co-CEO
Thank you, Kaan. Let's now turn to one of our fastest-growing markets, Ukraine, where Kyivstar recorded another strong quarter, delivering double-digit growth in both revenue and EBITDA. Strong 4G adoption is the main tailwind here and is enabling Kyivstar to grow ARPU and maintain impressive margins. Revenue in local currency terms grew by 15%, underpinned by data revenue growth of 28%. The adoption of our digital services continue to accelerate, with our self-care user base growing by 76% year-on-year and the total number of Kyivstar TV users exceeding 400,000. This has been enabled through the expansion of our 4G network, which now reached 87% of the population and gained 24% of 4G subscribers year-on-year. A direct benefit of that is the impressive growth in ARPU, 16% in the quarter.
Kyivstar is also a fixed-line and B2B growth story. It has one of the highest fixed-line revenues growth rates in the group, 17% in Q1, and delivered B2B revenue growth of 6.4% through continue focus on data solutions and big data services.
Turning next to Pakistan. Q1 saw solid trends for this high-growth market. Revenue grew by 12% year-on-year driven by impressive growth in our subscriber base. Many of these were new 4G customers, which as a group grew by 62% and now account for 42% of our total subscribers, a 13% increase compared with Q1 last year. This is reflected in the strong data revenue growth we saw in the quarter, which rose 28% year-on-year.
Pakistan remains the gold standard for the group's ambition in digital financial services through the success of JazzCash, which leads the local market here. JazzCash had another successful quarter, with revenues growing 27% year-on-year and its active subscriber base reaching 13.9 monthly -- million monthly active users, which is nearly 80% higher than it was a year ago. We continue to invest in the future success of JazzCash, and it is reflected in Jazz's EBITDA performance, which grew by 8.1%.
I want to spend a few moments on the long-term growth opportunity that Pakistan offers us, which we summarize here on Slide 13. The nation's demographics are among the world's most attractive. Its population is the fifth largest. Almost 2/3 are on the verge of 30, and middle class is growing rapidly. These are valuable ingredients for a long-term prospectus of a business like ours. They are also important considerations given that we now have full ownership of our Pakistan operating company through the put option process that concluded in Q1.
You can also see here how these macro trends are driving a rapid embrace of digital services. Mobile penetration is high, and Internet usage is rising. By combining these 2, we are solving everyday problems for our customers in Pakistan in areas like banking, where almost 80% of the population don't have access to bank accounts. JazzCash is a substantial beneficiary of this and is seeing rapid adoption of its services for things that may be taken for granted, like paying bills or online shopping.
On Slide 14, you can see the achievements of JazzCash alongside those of the other digital services that together sit within our Ventures division. The data here also underscores our ambition to replicate our success in Pakistan in other markets that share similar demographics and unmet needs.
Bangladesh is a great example. Together with Pakistan, these markets straddle India and offer early-stage opportunities for our business where our services can solve local needs.
The success of ShopUp in Bangladesh is a strong example. Here, our investment is helping to grow the nation's leading digital platform for B2B commerce, which is linking us -- supply across the nation's highly fragmented retail sector. ShopUp has seen strong growth in its revenues over the past 12 months and is proving -- providing us with a stable opportunity in mobile financial services as we harness our expertise to its platform.
Digital entertainment is the third vertical where Ventures is currently focused, and Bangladesh is again a local success story through the growth of Toffee. The growth of this local content platform has surpassed our expectations. At 3.3 million monthly active users, Toffee's active user base is over 5x the size it was last year. And engagement rates are growing strongly, with half of the users being active on a daily basis.
In Russia, our Beeline TV content platform is also enjoying good growth following the launch of big data-driven recommendation engine, which tailors content based on customer behavior metrics. Its user base grew by 28% in Q1 and is showing encouraging engagement trends.
Looking finally at our smaller market on Slide 15. The key thing here is the expansion of our 4G opportunity through network investment and growth of our 4G user base. This is resulting in significant growth in data demand across these early-stage markets. The opportunity here, as we have done in our largest markets, is to monetize this demand through the deployment of digital services that meet local needs, a process that is already well advanced in Bangladesh and is gathering pace elsewhere.
Let me now hand over to Serkan to take you through the group's financial performance in Q1 in greater detail. Serkan?
Serkan Okandan - Group CFO
Thanks, Sergi. Good morning and good afternoon to all participants. In the coming slides, I will now elaborate on our financial results in more detail.
The recovery in group revenue and EBITDA achieved during the second half of 2020 accelerated in Q1 this year as many of our operating companies built resilience towards lockdowns experienced in our markets. Although second and third pandemic waves resulted in restrictions being introduced in certain markets, the adoptions we have made to our operations, including greater use of digital channels, resulted in a greater [revenue] resilience to their impact.
As set out on Slide 17, group revenue increased by 4.3% year-over-year in local currency terms, led by a 2.9% rise in service revenue. Robust customer demand for data once again enabled double-digit growth in mobile data revenue, which increased by 13 plus -- 13.6% year-over-year.
On the right-hand side of this slide, you will see that Russia was back to growth in the first quarter, with local currency revenues increasing by 1.4% year-over-year. Pakistan, Ukraine and Kazakhstan all delivered double-digit revenue growth, and together, were the main contributors to the group's positive revenue performance.
Turning now to the next slide. We can see how we have maintained a result focus on costs throughout the quarter, which enabled us to hold our EBITDA margin growth to flat at 44% and to grow reported EBITDA by 4.4% year-over-year, in line with revenues. Reinforcing our focus on managing costs, we introduced a new efficiency program, which we call Project Optimum. Its goal is to calculate continuous improvement with both short-term quick wins and long-term structural changes across the group in order to ensure we operate efficiently up to the highest industry standards. Project Optimum goals have been cascaded throughout our operating companies and now form part of the short-term incentive program for our senior employees. So far, we have identified a total of USD 2.5 billion, were for addressable costs, which correspond to 56% of our 2020 total operating expenditures. Finally, on this slide, net income for the quarter was USD 138 million, representing a year-on-year rise of 15%.
Let's move now to cash flow and operational CapEx on Slide 19. We maintained our focus on investing in the expansion of 4G network during the quarter, which now reached 76% of the 680 million combined population in our 9 operating markets. As a consequence, operational CapEx rose to $425 million in Q1 '21, corresponding to CapEx intensity of 24.7% during the last 12 months.
As the graph at the top of the right-hand side sets out, Russia continued to account for the lion's share of this mill investment. The resulting cumulative impact is helping to drive growth in Beeline Russia's 4G customer base, which was up by a further 12% year-over-year during the quarter.
Despite this elevated investment, all of our core markets, including Russia, generated positive operational cash flow, which at the group level amounted to USD 451 million for the quarter.
Moving to debt and equity free cash flow on Slide 20. At the group level, net debt rose to $8.3 billion during the quarter, while our leverage ratio remains flat at 2.4x, within our comfort level on a post-IFRS 16 basis, which includes these liabilities as well. We shall look at our debt profile in detail on the next slide. But we have summarized here the various financing activities we completed in the quarter, further extending the maturity and reducing cost of borrowing at both group and operating company levels.
The key transaction during the quarter was a new multicurrency revolving credit facility for USD 1.25 billion that we signed in March. The facility, which was concluded with 10 international banks, replaces the previous RCF from 2017 and has an initial tenor of 3 years, plus the option of 2 1-year extensions thereafter, subject to lender consent.
Moving now to equity free cash flow. As you can see on the right-hand side of this slide, EFCF was $50 million before license payments. However, we have paid $64 million for various licenses during the quarter, out of which $59 million was Bangladesh. License payments in Bangladesh include the first installment of a new spectrum license acquired, where we paid 25% of the total cost of USD 115 million in the first quarter.
The other important point here is that CapEx-related payments during the quarter was around $85 million higher than the CapEx made in Q1 '21 due to payments related to investments from prior quarters. As we noted with our full year results, we would expect CapEx payments to normalize during the year.
Moving now to Slide 21, we summarize our debt and cash position at the end of the first quarter. Please note that numbers presented on this slide excludes lease liabilities. Gross debt was broadly stable compared with Q4 last year, and we continue to optimize the group's borrowing facilities, aiming to lower our borrowing costs. Compared to Q1 last year, our weighted average cost of debt in multiple currencies has fallen by [90] basis points to 5.9%. And the group's average debt maturity has increased to 3.4 years at the end of Q1 '21 from 2.3 years a year earlier.
We closed Q1 this year with net debt of $8.3 billion, including lease liabilities, which corresponds to a leverage ratio of around 2.4x. Excluding these liabilities, our gross and net debt amounted to USD 7.5 billion and USD 6.4 billion, respectively.
Alongside our various credit facilities, the group's available liquidity remained healthy in Q1 '21 at $2.5 billion, underpinned by cash holdings of USD 1.2 billion and unutilized committed facilities of USD 1.3 billion.
Finally, let me turn to our outlook for the year ahead. The strong start to the year showing the continuation of improving trends from last year has resulted in the decision to raise our financial guidance for the group for full year 2021. As set out here on Slide 22, we now expect to see mid-single-digit local currency growth in the Group revenue and EBITDA in 2011. This compares to our prior guidance of low to mid-single-digit growth in each. As before, our guidance assumes that we will not see a return to strict lockdowns across our markets and that where restrictions still remain in place, this will gradually ease in the months ahead.
With that, I would like to hand back to Kaan to summarize our priorities in the year ahead. Kaan?
Muhterem Kaan Terzioglu - Group Co-CEO
Thank you very much, Serkan. Just looking to the priorities of 2021. And on next slide, you will recognize the 2021 priorities we highlighted with our full year results.
While we still have some work to do over the rest of the year, I'm pleased to note that we have shown progress across all 7 priorities we highlighted. Let me close with comments on some of these points.
The momentum in 4G continues. As we continue working towards our medium-term goal of over 70% penetration of 4G subscribers in our total subscriber base, we will enable continued growth across our markets. In Russia, we delivered the first full quarter of positive growth, and we will continue with this progress. We are pleased to complete the Pakistan acquisition. And now we have 100% ownership of our Pakistani entity, Jazz.
Finally, on towers, we will continue to make progress on separating our tower assets in these countries. This remains an important priority for our team.
We will be holding a Capital Markets Day in September this year to update you on the Group's strategic initiatives, and I hope we will be able to meet you face-to-face at that time.
With that, let me pause and hand the call over to the operator for your questions.
Operator
(Operator Instructions) Our first question comes from the line of Henrik Herbst from Morgan Stanley.
Henrik Herbst - Equity Analyst
I had a few questions. Firstly, I was just wondering in terms of your new guidance. So you're now a little bit more upbeat on your revenue EBITDA outlook. Is it fair to assume -- I mean, has anything changed with your CapEx -- your view on CapEx? Or is it fair to assume that CapEx is likely to come in at the lower end of your 22% to 24% guidance range?
Then secondly, I wanted to follow up on your -- I mean you sort of repeatedly bring up your tower assets as a strategic -- or as a great opportunity. Can you maybe talk a little bit about how you think and why you're so excited about that? Are you now actively looking for a buyer? Would you be happy to give up control? Or what makes you -- why are you talking so much about it, I guess? Just putting it in a separate unit and legal entity doesn't really change anything.
Yes, I think that was, I mean -- I guess last question is, you've now done 4% revenue and EBITDA growth in local currency. And as you point out, comps are getting easier throughout the year. Your guidance already assumes that we're not going sort of backwards in terms of lockdowns, et cetera. So why shouldn't growth accelerate throughout the year? We also comped easier roaming headwinds. So I mean, would you argue that your guidance is still a little bit conservative?
Muhterem Kaan Terzioglu - Group Co-CEO
Henrik, thank you very much. Let me start with the CapEx question you have. Historically, the telecom companies have quite a poor performance in the linearity of their CapEx investments. I think we have reached a CapEx intensity of 24.7% in Q1, which shows that we have improved our linearity, which ultimately will lead into higher monetization of these investments. So we think that still our outlook for the entire year is in line with our guidance, the 22% to 24% of top line.
In terms of tower assets, we are excited because we believe in the markets that we operate in, independent tower companies do actually have in the early embryonic stages. We do not see just separating our tower assets into different entities as the endgame. We look for crystallization of the value by creating synergies with other independent tower companies, and we keep our options open there. So I will not give you more details about our plans. But in every country, we do have a value crystallization plan in place that we will share with you as things progress.
With regard to our guidance, we think now it is prudent to apply a mid-single-digit growth guidance for our top line and EBITDA. We are still in the process of assessing the pandemic and the lockdowns in certain countries like Algeria, in Bangladesh, in Pakistan. There might be further waves to come. So we are still keeping a cautious policy in terms of looking to our growth levels for the remainder of the year. Considering that we do not expect any roaming revenues to come back, we do not expect any migrant workers' activities. But I believe that, at this particular time, it will be prudent to keep our guidance at the mid-level teens. Thank you very much.
Operator
Our next question comes from the line of Slava Degtyarev from Goldman Sachs.
Vyacheslav Degtyarev - Equity Analyst
A couple of questions. Firstly, can you elaborate on the potential implication on the tax increase on the dividends that you repatriate from Russia towards the Netherlands? Any views how litigation can progress here? And will you consider any actions to mitigate the potential negative effect?
And secondly, on Russia, can you comment on the NPS score progression in Russia? And specifically, probably in Moscow, if you track that, as it looks like you have progressed quite well with regard to the CapEx deployment already, at least in Moscow?
Muhterem Kaan Terzioglu - Group Co-CEO
Thank you very much. I will let Serkan to comment on the tax question you have in-between Russia and Holland. And then I will ask actually Alexander Torbakhov to comment on the NPS scores in Russia and Moscow. Serkan?
Serkan Okandan - Group CFO
Yes. Thank you, Kaan. Regarding the double tax treaty between Russia and Netherlands, first of all, we should note that there's no change for 2021. So there will be no impact on our financials for this year.
If the current existing agreement between 2 countries denounced, that will be effective from beginning of next year. And by that time, we can have some chance to restructure our corporate structure to optimize the tax. But in the meantime, we are waiting for to see what will replace the existing double tax treaty between 2 countries. But again, to reiterate, there's no impact for this change in this year's financials.
Muhterem Kaan Terzioglu - Group Co-CEO
Thank you, Serkan. Alexander, can you give us the NPS situation in Russia, and specifically in Moscow?
Alexander Y. Torbakhov - CEO of Beeline Russia
Yes. Exactly, Kaan. Actually -- definitely, as you know, NPS is a very inertial parameter. And this is why it doesn't react immediately on your efforts, but I'm glad to see -- I'm glad to declare that, actually, there is some positive reaction in our NPS score. It started to grow very, very -- not at a large scale, but still overall, Russia's NPS started to grow.
And the second important thing here is that the NPSs of our competition started to decline and actually has been declining for a year already. So the gap between us and the leaders in this parameter narrowed dramatically.
If looking into the component of this NPS, namely pricing, transparency, offering, what is -- which is very important, we see that in some of those, we became even top 2. And this is the huge change year-on-year when we were lagging behind the whole market.
As for Moscow, Moscow for us is the most important, as Kaan mentioned several times. And at the same time, we were struggling a lot. So again, as in Russia, overall, Moscow NPS is lower than Russia's NPS, but it has the same dynamics. It started to grow. And I'm sure, again, it's inertial. It will continue to grow next quarters. Thank you.
Muhterem Kaan Terzioglu - Group Co-CEO
Thank you, Alex.
Operator
Our next question comes from the line of Ondrej Cabejšek from UBS.
Ondrej Cabejšek - Director & Equity Research Analyst of Emerging Markets Telcos
Two questions on EBITDA for me, please. One on Russia, specifically. So you've clearly added a lot of fixed costs with the network rollout, and there may be something else also over the past year, 1.5 years. Can you just give us a sense of when -- first of all, how much was added? And then in terms of the momentum, when can we expect, now that Russia is around in the supplying for EBITDA, to start growing, i.e. revenues flowing through -- over those fixed costs? Or if there's anything beyond those fixed costs that we should be aware about?
Second question on group EBITDA, in general. So you're now saying that you found about $2.5 billion addressable costs. Can you just elaborate a bit on what exactly does that mean? Like what is the potential from cost cutting over the medium term? And is this kind of in line with the previous guidance that the company had of targeting about 1 percentage point margin expansion? Or do you believe this is more substantial than that? And then when can we expect this to be phased near term, short term, long term -- medium term, long term, please?
Muhterem Kaan Terzioglu - Group Co-CEO
Maybe I will ask Serkan to respond to the second question you have, and then I will focus on the Russia EBITDA question. Serkan?
Serkan Okandan - Group CFO
Maybe if I can use a couple of minutes to explain this program a little bit detail, I think it will be useful. As you said, we are focusing on the costs, not only in the short term, in the long term as well. So this program has some short-term, quick-wins approach, which we want to benefit in 2021. However, in the meantime, we want to focus on long-term structural changes where we can benefit from the upside in the long term, meaning in the next couple of years.
So before starting this program, what we have done -- we said that let's look at our cost structure. And as you know, in telecom, there are certain costs that you can address and certain others that you cannot address because it's out of your control. It's coming from the market dynamics. It's coming from other dynamics.
So when we look at our cost structure, we found that positively, more than half of the cost in our portfolio, which is 56% to be precise, can be addressable. So that's a good starting point. And there are other [compounded] that look at it -- look at the currency dynamics in our cost base. Again, we found out that overall cost base, our costs based on foreign-denominated currency, which is hard currency, U.S. dollar or euro, is only 10% -- around 10%. So 90% of the cost overall is denominated in local currencies. That's also a good starting point for us.
So what we are trying to target here -- this is not only 1-year program. This is a long-term program. This -- which will be derived from the opcos in the country level. It will not driven from the HQ announcement. It will be driven by the business owners in the countries. So we have multiple initiatives, hundreds of initiatives in each and every country. Some of them are short term. Some of them are long term. For the long term, we have to invest first, probably this year, and get the benefits in the coming years.
But all in all, we are very optimistic that we can start to get upside from this cost program in the coming quarters. In order to incentivize the upper management as well, we also incorporated certain targets coming from this project in the short-term incentives with the local senior management teams.
So that's why we are quite positive about the program. It is maybe early to quantify the benefits for this year, but I think in the coming quarters, we will be in a better position to give you more visibility about the outcome and the plans in this program.
Muhterem Kaan Terzioglu - Group Co-CEO
And Serkan, maybe you can also give a highlight about the HQ cost base, how it evolves in Q1.
Serkan Okandan - Group CFO
Okay. Thank you very much, Kaan, for bringing that as well. Of course, we are not running this program only in OpCos, we are also running the same at HQ as well. As you know, in 2020, we significantly reduced HQ costs, more than 50% reduction. And we also continue to focus on that part as well. And Q1-to-Q1 this year, we almost halved the HQ cost compared to last year Q1. So to be precise, we decreased the cost of around 55%. And rest of the year, we will continue to focus on HQ side as well.
Muhterem Kaan Terzioglu - Group Co-CEO
And with regard to your question about the Russia EBITDA, let me give a little bit of perspective about why we think the 4.8% drop year-on-year is actually a good achievement from many perspectives. First of all, during the pandemic, we have seen discontinuation of roaming revenues, which is a very high-margin business.
Secondly, voluntarily, we cut all potential customer satisfaction-deteriorating content businesses to improve the clarity and the NPS scores that we are receiving. You see the impact on the NPS score. This was also a high-margin business.
In addition to that, the calendar day effect of 1 day of the leap year and also lack of migrant workers actually has an impact on the overall EBITDA performance. So despite all these changes, in addition to in-sourcing of our network management operations, we are doing actually better than the expected levels. And that's why I think this is also acceptable levels.
Ondrej Cabejšek - Director & Equity Research Analyst of Emerging Markets Telcos
Can I ask a follow-up for Serkan, please? In terms of the HQ, is that -- I mean, is HQ the kind of near-term easy win that you mentioned? And is the run rate that we've seen in the first quarter something that may be extended throughout the year?
And then, Kaan, is there a target by which -- as we now approach the actual service revenue around in the second quarter for Russia, is there a kind of commitment that you can give in terms of Russian EBITDA turnaround or a target, not maybe a commitment, but a target?
Nik Kershaw - Group Director of IR
I mean -- sorry, if I can -- I mean, we -- at this stage, we're not giving specific targets on either our cost program on margins. I think as we progress during the course of the year, we'll see maybe at the interim period how things going. We can see if we're in a position. I think at this stage, it's a little bit early in the year. And there is, as Kaan mentioned earlier on in the call, still some uncertainties around maybe -- you may see the impact of COVID come back or whatever the case. So I think we'll just not give formal guidance on that at this stage.
Serkan Okandan - Group CFO
Regarding the HQ costs between the quarters, there may be some fluctuations. But overall, you can take Q1 as a base for the full year.
Operator
Our next question comes from the line of Ivan Kim from Xtellus Capital.
Ivan Kim - Equities Analyst
Two questions for me, please. On Russia first. If you look at the market share of your gross additions in mobile, does it exceed your current market share now? Or is it in line or below?
Secondly on -- sorry to dwell on the double taxation treaty denunciation. But I think it's pretty clear by now that you'll be taxed 15% in Russia at source. And it won't affect this year, but it will affect next year, most likely. Any -- so what are you thinking? Because I -- if you'll remain the [ACH] tax resident, I don't think there is any way around this. So any comment on potential implications and what you're going to pay in tax would be highly appreciated.
And then lastly on JazzCash. So can you talk a bit about the JazzCash longer-term revenue growth opportunity, for now the customer growth or basis revenue by wallet? So do you think the growth -- revenue growth there will accelerate closer to customer growth as usage of the platform increases? And maybe you can also comment on your competitive positioning against Telenor's EasyPaisa.
Sergi Herrero - Group Co-CEO
Sure. I'm happy to take the JazzCash first and then pass it to Kaan and Serkan. When it comes to market position, we are close to 60% market share versus 37%, 38% of EasyPaisa. As you will notice, the percentages inverse. So a year ago, EasyPaisa was the one having the majority of the market. And thanks to the job of the team, that turned around.
When it comes to revenue lines, we are not going upside, I would say, the usual parameters of a fintech. We focus first on payments and consumer. Now we expanded to consumer lending. And thanks to our micro finance license, we are able to extend these type of credits. This is something that grew dramatically during the past quarter, and we continue to invest in that regard.
And finally, the merchant proposition. We want to have a very strong merchant proposition, and our focus has been on creating a seamless merchant onboarding. We now have more than 90,000 monthly active merchants, which makes us the biggest merchant acquirer in Pakistan. And the plan is to continue to provide these type of services to these collective escrow accounts, secure payments. And these type of things are in the pipeline [product] releases. So overall 3 product lines: consumer payments; and then loans; and finally, everything that is merchant proposition.
Muhterem Kaan Terzioglu - Group Co-CEO
Thanks, Sergi. Serkan, you want to...
Serkan Okandan - Group CFO
Yes. For the double tax treaty, maybe I should elaborate in more detail. Let me take it in more detail now. As you all know, currently, as per the DTT between 2 countries, there is no withholding tax on interest and there's 5% withholding tax on dividends. So we don't know what's going to replace the current double tax treaty. But assuming that it will be the same as the double tax treaties between Russia and Cyprus, Malta and Luxembourg, let's assume that there will be blanket 15% withholding tax on both interest and dividends.
So if we assess dividend and interest separately, we are not receiving any dividends from VimpelCom Russia because of the operations in Russia. But what -- we have some pass-through dividends coming from Russia to the Netherlands. If we assume that, that withholding tax on dividend -- such dividend will increase from 5% to 15%. In the worst-case scenario, that impact that will impact our cash flow by $15 million, $1-5 million on an annual basis.
Moving to interest. We have a couple of intercompany loan arrangements between HQ and VimpelCom Russia, which is now subject to nil interest -- nil withholding tax actually. But if there is a withholding tax of 15% of the intercompany loans, it should be much easier to restructure those loan arrangements. So we don't think that there is a risk there because we can always restructure our intercompany loans such that we are not subject to 15% withholding tax.
So all in all, even if we don't do anything about the corporate structure, our exposure for additional withholding tax on dividends is maximum $15 million. And we believe that we can restructure our intercompany loans such that there will be no withholding tax.
Muhterem Kaan Terzioglu - Group Co-CEO
I hope that adds more clarity. Let me move to the question you asked about whether our gross additions in Russia and our market share in the gross additions are bigger or less than our market share overall. I will give you some insights about subscriber dynamics, and I will ask Alexander to add if there is more. But as you can imagine, we are first to report. So it's difficult to judge whether we have a higher market share in gross adds or not. But what I can tell you is we see a very healthy trend in terms of the churn rate in Russia, and we also see a very healthy trend in terms of number portability. And we understand the dynamics being negatively impacted on the gross adds market because of lack of migrant workers, but still, we see actually a strong growth trend on that side as well.
Alexander, anything you would like to add with regard to specific market share comparisons on the gross adds?
Alexander Y. Torbakhov - CEO of Beeline Russia
Yes. Exactly, Kaan. Actually, you're all aware that of the fact that gross adds in Russia is something strange. It's actually -- you should always remember that the quality of those gross adds is very poor, all over the industry. And this is why we formulated last year for ourselves that we don't want to play these games. We actually -- we are fighting for the new clients, but not for kind of gross adds. And in terms of real clients, our dynamics is positive already and -- which is good. So this is what we care about.
Muhterem Kaan Terzioglu - Group Co-CEO
Thank you, Alexander.
Operator
Our next question comes from the line of Alastair Jones from New Street Research.
Alastair Jones - Analyst of Asia & EMEA
I just wanted to touch base on the Russian situation, just with regards to the OpEx and the costs. I know, Kaan, you sort of alluded to the issues around the margins and where the squeeze has been happening. But just if I look at the OpEx, which has been sort of rising, it was sort of rising 3% earlier in -- a couple of quarters ago. It's now rising 6%. So I can understand that's related to your network investment that you're undertaking. I just wanted to get an outlook going forward in the second half of the year. I mean, is that 6% going to be sort of remaining at that sort of level? Is then further inflationary pressure going to come through on the OpEx side of things? Or does that 6% start to ease as the quarter -- as the year progresses? Just to sort of give an indication as to potentially where the EBITDA growth can come back into Russia in the second half.
And then just secondly, on the content. Again, you sort of talked about the content services having an impact. How far are we along the lines of removing that content revenue? And when should that basically come out of them? Sorry about that. When should that content services come out of the revenue line? And -- yes, just to give an idea on that.
And then finally, just on license fee payments. I know you had obviously the Bangladesh fee that got paid this quarter. Are there any other license fee payments expected in the next, I don't know, 6 to 12 months?
Muhterem Kaan Terzioglu - Group Co-CEO
So let me, first of all, start with your question about the OpEx and the EBITDA in Russia. The squeeze that you have seen is primarily driven by the top line movements that I explained by roaming as well as voluntary exclusion of the content revenues.
With regard to the progress on the content revenues, we have done that. So you should not be expecting more to come on that side. So we do expect actually these levels to be stabilizing.
And with regard to the payments with licenses, as you know, we have an ongoing payment scheme. And maybe Serkan can help me with the Pakistan situation. I think next quarter, we have to make a payment there as well, right?
Serkan Okandan - Group CFO
Yes. Apart from the ongoing license frequency fee payments that we may have in multiple countries, the most significant amount is in Pakistan, amounting USD 45 million, which will be paid in May this year. So that's number one. And of course, next year May, the same USD 45 million will come again for Pakistan.
The second big one maybe I can say Bangladesh. As we mentioned in the release, we acquired a license amount -- for an amount of USD 115 million, out of which we paid 25% of it. And the rest, which is USD 86 million left, will be paid in 5 annual installments. So we will see in the next 12 months the second installment in Bangladesh as well.
Operator
Our next question comes from the line of Alexander Vengranovich from Renaissance.
Alexander Vengranovich - Analyst
So 2 questions from my side. First one on your tower portfolio. So in the presentation, you mentioned 4 markets, Pakistan, Russia, Ukraine and the Bangladesh, as kind of the key market for your portfolio optimization initiatives. So just a question on the other markets. So are you still considering any initiatives there? Or it's kind of not a priority at this stage? And we expect you to focus on this 4 leased markets only? And what sort of timing should we expect how far you are from any actions on the monetization or more efficient usage of the tower portfolio in these markets? So that's my first question.
And the second question is sort of a follow-up on your CapEx outlook and your thinking around CapEx. So you raised your revenue guidance for this year. But at the same time, you have your CapEx-to-revenue ratio unchanged at 22% to 24%. Does that mean that you are expecting somewhat higher CapEx this year versus your initial expectation in the beginning of the year? Or you just consider the changes are not material, so you just decided to keep it? And in connection to that, can you remind us which fixed rate for Russian ruble and then Pakistan and maybe Ukraine you used for your CapEx assumptions in the budget for this year?
Muhterem Kaan Terzioglu - Group Co-CEO
Let me start with the CapEx intensity because the range we provide, 22% to 24%, is actually sufficient enough not to be impacted by the guidance we have changed.
With regard to the foreign currency rates, Serkan, if we can take that question.
Serkan Okandan - Group CFO
Actually, I feel I don't want to disclose the specific FX rates that we assumed in our planning. But what I can say, our assumptions are usually prudent. And compared to the current FX rate, FX rate in Pakistan is better than what we assumed, and FX rates in Ukraine and Russia are in line with our assumptions at the beginning of this year. I think that will give you some guidance.
Muhterem Kaan Terzioglu - Group Co-CEO
And Alexander, with regard to your tower portfolio question, let me try to explain it this way. We have a total of 50,000 towers in our portfolio in 9 of our operations. The 2 of the biggest markets that we have is Pakistan and Russia. And 2 of the most advanced markets we have closer to crystallization of value is Russia and Bangladesh. And the reason we mentioned about 4 because we believe those are the most significant ones. But it doesn't mean that we are not active on all countries in our portfolio.
Operator
Our last question comes from the line of Ondrej Cabejšek from UBS.
Ondrej Cabejšek - Director & Equity Research Analyst of Emerging Markets Telcos
Two follow-up questions for me, please. One is on Pakistan. So in terms of just -- I mean, clearly, the ramp of this business is having a negative impact on the margin. But in general, I believe fintech is usually much higher margin than the core services. So when can we expect JazzCash to become accretive to the margin? Is there like a medium-term outlook for that, please?
And then second question on Bangladesh. I believe, at least according to local press a couple of years ago, Bangladesh -- or Banglalink was for sale. Then you've kind of settled in with that not happening. You've mentioned some investments in B2B opportunities and digital opportunities a year ago. Now if I look at your communication around Bangladesh today, it seems like you're ready to invest in the country quite heavily. So just, I guess, a general comment from you in terms of how core or noncore Bangladesh is to you and what kind of opportunities you see there going forward being a subscale player.
Sergi Herrero - Group Co-CEO
So let me start with Bangladesh. I think that what you saw during the presentation reflects how we feel about Bangladesh. It's a growing economy. More than 170 million people living there, most of them close to 30 years old. So the economy is being stable. It's a place that everybody would fight for getting, I would say, a chance to succeed. So we feel that Bangladesh, it's a good opportunity for us. Our investments in spectrum talk about that. The growth that we are seeing in digital with Toffee and the investments that we make on ShopUp, I think it's a clear testimony that we are there for the long term. So we are not considering selling at this point of Banglalink.
When it comes to JazzCash, we focused at the beginning on consumer payments because it's a high-frequency exercise, and it's something that you build your user base when it comes to B2C. As I said before, we are now expanding towards loans, insurance and products that will bring more revenue to JazzCash and also add the merchant proposition so we can see other use cases.
Overall, we feel that this is something that 2021 will be very important for the success of the company. So we are trying to see results of these investments at beginning of 2022.
Ondrej Cabejšek - Director & Equity Research Analyst of Emerging Markets Telcos
A short follow-up on spectrum, if I may. So in Bangladesh, the price that everyone paid was very high, especially considering the amount of spectrum that was distributed. Do you expect that to improve the competitive situation? And I guess that's a question directed at you in particular because Banglalink has been the challenger in that market.
And in general, do you see -- because we've seen 2 big potential spectrum builds in both Pakistan and Bangladesh. Do you think that COVID in general is something that would drive the governments in these frontier markets to try and extract more money from the industry, in general, over the next couple of years?
Sergi Herrero - Group Co-CEO
I cannot comment on what the governments of these 2 markets think. It's tough to say. What I can say is that if you look at the auction of Bangladesh, out of the 3 or 4 players that were present, Banglalink was the one that was most efficient. We get the spectrum that we require to continue to be the best 4G provider at a cost that is below the cost of the other space. So overall, I think that the job of the teams were quite successful there.
Overall, these markets were very hit hard when it comes to COVID. There's another lockdown happening as we speak in Bangladesh. So it will depend a lot on what happens in the next few months to see if we can grab more market share from our competitors.
But overall, as I said, we are confident that we have the right assets and the right value proposition in both markets to be successful.
Muhterem Kaan Terzioglu - Group Co-CEO
And maybe if I can add, if you look to the results of the auction, we actually paid the most price-effective spectrum in terms of the results. We are confident with the spectrum position we have in Bangladesh. And most importantly, we may not be operating nationwide, but regionally, where we exist, we have the best network and the best customer experience. And that's why we are actually happy with the market positioning there.
Ondrej Cabejšek - Director & Equity Research Analyst of Emerging Markets Telcos
And very short follow-up, sorry, if I may, just in terms of the second lookdown. I've noticed that -- is there anything materially different from how people operate today versus a year ago? Like is it easier to run the business in a place like that compared a year ago I mean, as that?
Muhterem Kaan Terzioglu - Group Co-CEO
We have learned a lot in terms of the experiences operating in our lockdown markets. And we have significantly improved our self-serve capabilities, mobility of our sales forces and alternative methods of reaching to the customers. So we feel much more comfortable today in terms of effects of potential lockdowns.
Operator
No further questions. Please continue.
Nik Kershaw - Group Director of IR
If there's no more questions, I just like to thank everyone for dialing in. And if you do have any more questions or need anything clarified, please just reach out to us. Thanks again, everyone. Have a great day. Bye-bye.
Muhterem Kaan Terzioglu - Group Co-CEO
Thank you.
Operator
Thank you. That does conclude our conference for today. Thank you to everyone who's participated in today's call. You may now all disconnect.