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Operator
Welcome to the Twin Vee PowerCats Company third quarter 2024 investor call.
As a reminder, this call is being recorded, and all participants are in a listen-only mode.
Your speakers for today's program are Chairman and CEO, Joseph Visconti and Chief Financial and Administrative Officer, Michael P. Dickerson.
Before I turn the call over to Joseph, please remember that certain statements made during this investor call are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements on this call other than statements of historical facts, including statements regarding the company's future operations and financial position, business strategy and plans and objectives of management for future operations are forward-looking statements.
In some cases, forward-looking statements can be identified by terminology such as believes, may, estimates, continue, anticipates, intends, should plan, expects, predict, potential or the negative of these terms or other similar expressions.
The company has based these forward-looking statements largely on its current expectations and projections about future events, future events and financial trends that it believes may affect its financial condition, results of operations, business strategy and financial needs.
These forward-looking statements are subject to a number of risks and uncertainties and assumptions described including those set forth in its filings with the Securities and Exchange commission, which are available on the company's investor relations website at ir.twinvee.com.
You should not rely upon forward-looking statements as predictions of future events. We cannot assure that the events and circumstances reflected in the forward-looking statements will be achieved or occur. Finally, this conference call is being webcast. The webcast will be available at ir.twinvee.com for at least 90 days. Audiocast quality is subject to your equipment available, bandwidth and internet traffic. If you experience unsatisfactory auto quality, please use the telephone dial in option.
A question answer session will follow the formal presentation. Please note only those that have dialed in via telephone may ask a question. Those listening via webcast will be unable, will be unable to submit questions. If you'd like to ask a question, you may signal by pressing star one on your telephone keypad.
I will now turn the call over to your host, Joseph Visconti.
Joseph C. Visconti - Chief Executive Officer and Chairman of the Board
Good afternoon, everybody. And thank you for joining our third quarter, 2024 earnings call. I'm Joseph Visconti, Chairman and CEO of Twin Vee PowerCats Co. I'm here with our CFO, Michael Dickerson.
Good afternoon, valued shareholders, partners, team members. I'd like to begin by expressing my sincere gratitude for your continued trust in Twin Vee PowerCats. It's been an extremely challenging quarter. But as we gather here today, I want to share with you not just our current position but also our outlook for the future.
As we all know, the recreational vehicle and boating industries have been grappling with turbulent retail environment, economic headwinds and inflationary pressures and shifting consumer behaviours have made this one of the more difficult periods for the recreational vehicle market in recent memory, these challenges are not unique to Twin Vee but have affected the broader industry. We have worked diligently to navigate by right sizing our business lowering production to meet demand and we cautiously manage that field inventory with our dealers.
Dealers are experiencing record high levels of inventory and in some cases, these dealers have asked to delay shipments as they work through operational challenges and reduce inventory levels. We have incorporated that into our plans and have reduced overhead to mirror the current demand for our products.
I believe our industry is resilient. I believe demand will strengthen and I also believe that the next four to six months will continue to be challenging but there's light at the end of the tunnel. I feel our team has done a good job navigating this environment, Q3 was one of the toughest quarters I personally experienced as a CEO of Twin Vee since I acquired it 10 years ago.
Along with Q3 operational losses, the quarter includes the operational expenses due to winding down Forza in Old Fort, North Carolina and also stopping construction on the Marion County, Forza Factory. After we completed the shell. Stopping construction on the shell was to preserve cash and we currently have the Marion County property listed for sale. There's no debt on the building.
The western region of North Carolina was severely damaged from hurricane Helena. Our building was not damaged but many manufacturing buildings in the surrounding area were flooded and destroyed. Our hearts and prayers go out to the families that are experiencing and dealing with the tragedies from Hurricane Helena.
The quarter also included costs, consolidating all production back into a single centralized facility. Our four peers home base Q3 included construction costs of our four peer's factory expansion included partial payments for our new CNC five access router that is set to be delivered in January of 2025.
The quarter was challenging and ugly. I believe our industry is resilient. I also believe that we will see demand strength and we are in a situation to adapt quickly to changing market conditions and maintain financial stability. I don't want to spend too much time talking and promoting new products, but I do want to highlight we are focused on the development of our price point boats, specifically a new line of BayCat that have historically been very successful for Twin Vee.
Our goal is to begin selling this new BayCat Line in Q1 of 2025. While we are encouraged by the recent move in interest rates, we need to see a sustained cycle of rate cuts to bring back payment buyers into the retail market. I am a positive person by nature, but it's important that I communicate as clearly as possible, the details of Q3 and lay the groundwork and hopefully give you confidence that our team here is making smart moves for our shareholders and preparing for the shift.
I want to address something that is of great importance to me today and that is optimism. While we have been dealing with a period of soft demand and uncertainty, I firmly believe that over the next four to six months, the retail environment for recreational vehicles will shift significantly for the better.
Why do I say this? The political and economic contacts play a critical role in shaping these market dynamics. I feel the direction of the US economy under President elect Donald Trump will be positive for our industry. With his return to the presidency, we expect to see policies that promote deregulation, tax incentives and greater economic stimulation, all of which will directly benefit industries like ours.
Specifically, Trump's administration has historically championed initiatives to reduce business taxes, encourage investments and foster pro-business environment. These measures lead to increased economic growth and help create a condition that will benefit both manufacturers and consumers in our industry.
The lifestyle trends towards outdoor experiences and family centric vacations are still strong. And as the economic landscape stabilizes people will once again turn to RVS and boats as a solution for affordable flexible leisure. I believe the demand for our quality, reliable products and companies like Twin Vee PowerCats will see an increase especially as more consumers opt to invest in experiences that offer them a sense of freedom and adventure.
Our strategy at Twin Vee is designed with this recovery in mind. We've taken a proactive approach, we're carefully managing our production, refining our supply chain and expanding our customer base as the market shifts, we are well positioned with a solid product pipeline that includes exciting new designs, features and models. We're not just hoping for a market rebound, we're preparing for it and we're ensuring that we have the operational agility to capture this renewed customer interest to our shareholders. Let me assure you that while the road has been bumpy, we remain committed to the creation of shareholder value.
I want to thank you and now turn this over to Michael Dickerson.
Michael P. Dickerson - Chief Financial & Administrative Officer
Thanks Joseph and good afternoon, everyone. Let me walk you through Twin Vee's consolidated financials on a consolidated basis. Net sales were $2.9 million for the third quarter of 2024, a reduction of $5.2 million or 64% from the third quarter of 2023.
This reduction is a continuation of a declining trend experienced all year. A result of the challenging and markets that we described in our earnings release. And Joseph described to you just now. During the third quarter, we sold 20 boats compared to 66 in the same period last year.
With the change in focus last year towards bigger higher priced boats, sales are down less than a number of boats. While the average sales price is up 17% largely due to the increase in the average length of the boat sold. At these depressed sales levels, we generated a slightly negative gross margin as our cost cutting efforts throughout the quarter didn't keep pace with the acceleration in the decline in sales.
Throughout the third quarter, the company has been reducing expenses through reductions in head count, research and development and discretionary spending partially offset by investments to improve quality and bring harness assembly in house. Overall, consolidated operating expenses are down $541,000 or 16% compared to the third quarter of 2023.
This comparison includes a $99,000 increase in depreciation and $141,000 increase in professional fees largely related to the merger of Twin Vee and Forza. Before the impact of these two items., third quarter, 2024 consolidated operating expenses would have been down $781,000 or 28% compared to the prior year quarter.
General and administrative expenses are down $220,000 or 22%. And salaries and wages are about $586,000 or 34% compared to the third quarter of 2023, respectively. These overall reductions were achieved in both the for [a] segment, as well as the Twin Vee segment.
Research and development expenses were $89,000 in the third quarter of '24. Primarily as a result of the receipt of long lead items placed by Forza in prior quarters. As we exited the third quarter, these costs were nearly zero. In terms of liquidity on a consolidated basis, we ended the third quarter with $11.4 million of cash and cash equivalents. This compares to $15.1 million at the end of the second quarter. Of the $3.7 million reduction, $1.3 million was used primarily for additions to the new Fort Pierce building expansion, new product development and progress payments on the yet to be received state-of-the-art CNC machine.
Additionally, we made excess payments against vendor balances that grew in the second quarter following the launch of the new GFX2 model line and the AquaSport 280 Super Boat. Before the impact of these items operational cash burn was about $547,000 per month.
The cash burn for Forza was approximately $150,000 per month of this amount which has continued to decline as we exited the quarter. The overall level of cash burn may be understandable as we chase volumes lower throughout the year but on a go forward basis, both Joseph and I as well as the rest of the leadership team believe this is not acceptable and are focused on bringing down our cash burn. Plans have been developed and are already in the execution stage. We are driving sales efforts looking for additional revenue generated opportunities, eliminating nearly every discretionary spending item.
We are further reducing head count and scrutinizing every line item in our P&L for potential savings. In our supply chain, we are continuously looking for potential material substitutions that improve both quality and cost. Actively working with our suppliers to drive our input costs lower, right size and inventory, moving more towards just in time deliveries and standardizing components across product lines.
While we cannot make any assurances, our goal is to achieve a run rate of a consolidated adjusted net loss of $400,000 a month or better as we exit the first quarter. Even while current sales trends in the fourth quarter are trailing those experienced in the third quarter just reported. With the successful vote by shareholders of both Twin Vee and Forza, we are moving forward with the execution of the merger and expected to be completed before the end of the year.
As a reminder, shareholders of Forza will receive 0.612 shares of Twin Vee for each share of Forza.
I want to thank the shareholders of both companies for their support and continuing confidence in this leadership team to see us through these very difficult times in the marine recreational vehicle space.
One of the most significant assets coming into the Twin Vee fold from Forza is its partially completed building in Marion, North Carolina. The company is exploring its highest and best use through the lens of maximizing shareholder value which may be attempting to sell the building as is finishing the building and marketing it for sale, finishing the building and holding for better market conditions or finishing the shell and delaying the completion of construction.
All of these possibilities are under active consideration. Again, viewed to the lens of maximizing shareholder value and conserving capital and I'll turn the call over to the operator who will assist with taking your questions.
Operator
(Operator Instructions)
There are no questions at this time point. I'd like to turn the call back over to Joseph Visconti for closing comments.
Joseph C. Visconti - Chief Executive Officer and Chairman of the Board
Thank you. I want to thank our investors, stakeholders and employees for their continued support, and I want to thank everyone on the call. Have a great day. Thank you very much.
Operator
This concludes today's conference. You may disconnect your lines at this time and we thank you for your participation.