Upland Software Inc (UPLD) 2018 Q2 法說會逐字稿

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  • Operator

  • Ladies and gentlemen, thank you for standing by and welcome to the Upland Software Second Quarter 2018 Earnings Call. (Operator Instructions)

  • The conference call will be simultaneously webcast on Upland's Investor Relations website, which can be accessed at investor.uplandsoftware.com. As a reminder, this conference call is being recorded. Following the completion of the conference call, a webcast replay will be available for 12 months on Upland's Investor Relations website at investor.uplandsoftware.com.

  • By now everyone should have access to the second quarter 2018 earnings release, which was distributed today at approximately 3 p.m. Central Time, 4 p.m. Eastern time. If you have not received the release, it's available on the Investor Relations tab of Upland's website at investor.uplandsoftware.com.

  • I'd now like to turn the conference over to our host, Mr. Jack McDonald, Chairman and CEO of Upland Software. Please go ahead, sir.

  • John T. McDonald - Founder, Chairman & CEO

  • Thank you. Good afternoon, everyone. Welcome to our Second Quarter 2018 Earnings Call. With me on the call today are Tim Mattox, our President and COO; and Mike Hill, our CFO.

  • I'm going to summarize our results on the front end of the call. Following that, Mike will provide a more detailed look at the numbers and our guidance for the third quarter and full year, and then Tim will cover sales and operations highlights. After that, we'll open the call up for questions. But before we get started, Mike will read the safe harbor statement. Mike?

  • Michael D. Hill - CFO, Treasurer & Secretary

  • Thank you, Jack, and good afternoon, everyone. During today's call, we will include statements that are considered forward-looking within the meanings of securities laws. In addition, we may make additional forward-looking statements in response to your questions. These statements are subject to risks, assumptions and uncertainties that could cause our actual results to differ materially. We caution you to consider our discussion of risk factors and other uncertainties that could cause actual results to differ materially from those in the forward-looking statements contained in the press release and in this conference call. A detailed discussion of such risks and uncertainties are contained in our Annual Report on Form 10-K, as periodically updated, as needed, in our quarterly reports on Form 10-Q filed with the SEC. The forward-looking statements made today are based on our views and assumptions and on information currently available to Upland management as of today, August 8, 2018. We do not intend or undertake any duty to release publicly any updates or revisions to any forward-looking statements, whether as a result of new information, future events or otherwise.

  • On this call, Upland will refer to non-GAAP financial measures that, when used in combination with GAAP results, provide Upland management with additional analytical tools to understand its operations. Upland has provided reconciliations of non-GAAP measures to the most comparable GAAP measures in our press release announcing our second quarter 2018 results, which is available on the Investor Relations section of our website at investor.uplandsoftware.com.

  • Please note that we're unable to reconcile any forward-looking non-GAAP financial measures to their directly comparable GAAP financial measures because the information, which is needed to complete a reconciliation, is unavailable at this time without unreasonable effort. To learn more about our outreach plans, please feel free to contact us at investor-relations@uplandsoftware.com.

  • And with that, I'll turn the call back over to Jack.

  • John T. McDonald - Founder, Chairman & CEO

  • Thanks, Mike. So a great quarter, a record quarter with strong revenue growth including a strong organic growth in reported recurring revenues, record EBITDA, a great acquisition and strong forward guidance. So let's unpack that a little bit.

  • We had 70% growth in recurring revenues in the second quarter. Our recurring revenues broke through $130 million annualized for the first time. And of course, that strong base of recurring revenue continues to grow. Total revenues, obviously, broke through $140 million. And as our guidance indicates, they are moving upward toward $150 million as we move through the year.

  • Record adjusted EBITDA with an annualized run rate of over $50 million in the second quarter. So $12.5 million in the second quarter and hitting that $50 million mark in terms of annualized adjusted EBITDA run rate for the first time, so a significant milestone there. This is the 16th straight quarter of meeting or beating guidance. So that's every quarter since going public, showing the predictability and sustainability of our model.

  • We had a host of new product innovations, which we will talk about. We had a strong growth and organic growth in recurring revenues at 6% in the second quarter. So we had 6% organic in the first quarter and here we are at 6% organic in the second quarter. The reasons for that strong organic growth, really, it's the ability to execute on a number of different fronts. We've got some growthier products from some great acquisitions we've made. We're keeping more sales headcount. We're managing churn well. We're seeing some pricing strength. We're executing against Platinum support.

  • But as we said in the first quarter, we've had some good compares. We've had some strong go-lives, so we're not ready to declare 6% the new normal. We are sticking with our flat to 5% range for the business. But we are, of course, pleased to see strong organic growth and reported recurring revenues of 6% in the second quarter.

  • We had a great acquisition in Q2 of RO Innovation, which is a leading customer reference solution, added about $6 million of revenues, about $2.5 million annualized in adjusted EBITDA, immediately accretive on a per share basis. And of course, this product fits very well with Qvidian, which is our automated business and proposal solution and starts to form the core of a sales enablement product suite within our Workflow Automation product family.

  • We talked in the release about the sales enablement area by some analyst estimates being north of $400 million a year. We see it as an interesting kind of submarket for us to be going after, so it was great to see that. And overall, our M&A pipeline remains robust and we have the operational and financial resources to execute.

  • Our Q3 guidance was strong. As I say, annualized adjusted EBITDA run rate now over $51 million based on the midpoint of that guidance and continued strong revenue growth. So as we've said before this year, the Upland engine truly is firing on all cylinders and we look forward to a strong 2018 Q3 and Q4.

  • So with that, I'm going to turn the call back over to Mike to give you a more detailed look at the Q2 numbers and share with you our guidance. Mike?

  • Michael D. Hill - CFO, Treasurer & Secretary

  • Thank you, Jack. Today, I'll cover the financial results, as Jack just said, for the second quarter and our outlook for the third quarter and full year 2018.

  • Total revenue for the second quarter was $35.9 million, representing growth of 54%, which includes InterFAX for the full quarter but excludes RO Innovation since we acquired RO at the very end of the second quarter. Recurring revenues from subscription and support grew 71% year-over-year to $33.2 million for the quarter, which includes additional revenue recognized in the quarter as a result of the completion of new customer implementations, where previously deferred -- revenue was deferred, and now we got to recognize it. Those are the go-lives that Jack was talking about. Professional Services revenue was $2.1 million for the quarter, a 1% year-over-year decrease. Perpetual license revenue was $0.7 million for the second quarter for a decrease of 61% year-over-year.

  • Moving down the P&L to gross margins. Overall gross margin was 70% during the second quarter, and our product gross margin remained strong at 72% or 75% when you add back depreciation of equipment, amortization of acquired intangible assets, which we refer to as cash gross margins. We reached our goal of 40% gross margins for Professional Services.

  • Turning to our operating expenses. Research and development expense, net of refundable Canadian tax credits, was $5.1 million for the second quarter, representing 14% of total revenue. Sales and marketing expense was $5.2 million, representing 15% of total revenue for the second quarter.

  • General and administrative expense was $8.5 million in the second quarter, representing 24% of revenue. Excluding noncash stock compensation for the second quarter, G&A expense was $5.2 million or 14% of total revenue.

  • Acquisition-related expenses were $3.1 million in the second quarter, resulting from our recent significant acquisition activity. These expenses are expected to taper off over the next few quarters, unless or until we have additional acquisition activity.

  • Operating loss was $0.7 million in the second quarter compared to a loss of $2.8 million for the same period in 2017. GAAP net loss was $5.2 million or a loss of $0.26 per share, compared to GAAP net loss of $5.8 million or a loss of $0.33 per share in the second quarter of 2017.

  • Non-GAAP net income was $7.6 million or $0.36 per share in the second quarter of 2018, compared to non-GAAP net income of $4.7 million or $0.25 per share in the second quarter of last year. Our second quarter 2018 adjusted EBITDA was $12.5 million or 35% of total revenue, up 85% compared to $6.8 million or 29% of total revenue for the same period last year.

  • Now on to our balance sheet and statement of cash flows. We ended the second quarter with $19 million in cash. Cash flows provided by operating activities were $4.2 million for the second quarter. Removing the cash portion of one-time acquisition transaction and restructuring costs from our operating cash flows, adjusted operating cash flow would have been $8.9 million for the quarter or approximately 2/3 of our adjusted EBITDA.

  • Furthermore, Upland is a cash-efficient vehicle with -- when looking at income taxes and capital expenditures. Cash taxes for Q2 2018 were $0.8 million compared to cash taxes of $0.6 million in the second quarter of last year and Upland currently has approximately $105 million of usable U.S. federal tax NOLs. We expect to continue to pay roughly $3 million per year in cash taxes, mostly in the form of Canada revenue agency income taxes, Ireland income taxes and some U.S. state income taxes. And we are still on track to complete the migration of our cloud platform to AWS for all of our products by Q4, so we have minimized CapEx spending. We're not -- we're no longer buying equipment that -- in the server forms.

  • During Q2 of 2018, we acquired RO Innovation for which we spent $11 million net of cash acquired and we spent $1.75 million in the form of a cash holdback that's payable in 12 months, which is substitute reduction for indemnification claims, and it includes any potential future earn-out payments tied to performance-based goals.

  • We currently have approximately $95 million in available capacity on our existing credit facility, including the uncommitted accordion. And we have been told by our bank syndicate that we have the ability to expand our credit facility further and revise our effective interest rate downward from our current 6.6% effective interest rate.

  • For the quarter ending September 30, 2018, Upland expects reported total revenue to be between $36.0 million and $37.0 million, including subscription and support revenue between $33.0 million and $33.8 million, for growth in recurring revenue of 44% at the midpoint over the quarter ended September 30, 2017. Third quarter 2018 adjusted EBITDA is expected to be between $12.5 million and $13.1 million for an adjusted EBITDA margin of 35% at the midpoint, representing growth of 54% at the midpoint over the quarter ended September 30, 2017.

  • For the full year ending December 31, 2018, Upland expects reported total revenue to be between $139.6 million and $142.6 million, including subscription and support revenue between $127.0 million and $129.0 million, for growth in recurring revenue of 50% at the midpoint over last year. Full year 2018 adjusted EBITDA is expected to be between $48.8 million and $50.2 million for an adjusted EBITDA margin of 35% at the midpoint, representing growth of 63% at the midpoint over last year.

  • And with that, I'll turn the call over to Tim Mattox, our President and COO.

  • Timothy W. Mattox - President & COO

  • Thanks, Mike, and good afternoon, everyone. As Jack mentioned, I'm going to take you through our Q2 results across our sales, product and operating areas. As we've said before, the UplandOne operating platform, along with our commitment to 100% customer success, is forming the foundation of the Upland model. This allows us to consistently drive greater success and improved business outcomes for our enterprise customers.

  • Q2 is no exception. We achieved incremental growth in the number of both new and expansion customers. From a sales perspective, we expanded relationships with 217 existing customers in Q2, including 20 major expansions, which we define as over $25,000 in annual recurring revenue. In addition, 46 of our expanding customers increased their annual recurring revenue by 25% or more.

  • Performance in our Mobile Messaging platform was particularly strong. We had 2 expansions of greater than $0.25 million in annual recurring revenue in Q2: one was a leading credit card issuer; another one was an advertising agency. In addition, a research hospital, an apparel retailer and a nonprofit rights advocacy group each expanded by more than $50,000 in annual recurring revenue.

  • Our knowledge management platform also performed well. Notably, a global Internet firm, as well as a European IT services firm, each expanded their commitments by greater than $60,000 in annual recurring revenue. And a global medical device manufacturer expanded its commitment to our Project & Portfolio Management solution by over $190,000 per year. In aggregate, 207 other customers expanded commitments by more than $1.2 million per year of annual recurring revenue.

  • Our efforts to drive organic growth also resulted in 127 new customers for Upland, 17 of which were major accounts, which we define as greater than or equal to $25,000 in annual recurring revenue. For example, a global heavy equipment manufacturer committed to our IT financial and business management solution for $150,000 per year in recurring revenue. A nonprofit project management firm committed to our Project & Portfolio Management solution for over $135,000 per year and a European IT services company committed to our knowledge management platform for close to $130,000 per year.

  • We added several new large customers to our Mobile Messaging platform, with nonprofit customers featuring prominently. For example, 2 national nonprofits each committed to us for more than $90,000 in recurring revenue, while another committed to us for more than $40,000. And our RFP automation solution continued to perform well, with a national biotech research firm and a large regional bank each committing to the platform for more than $45,000 in recurring revenue. In aggregate, 120 other new customers made commitments of more than $750,000 per year.

  • With respect to product, as Jack mentioned, we enhanced our workflow automation product family by acquiring RO Innovation, a leading cloud-based customer reference solution for creating, deploying, managing and measuring customer reference and sales enablement content. RO Innovation is being combined with Qvidian, Upland's powerful cloud-based RFP and sales proposal automation solution, as we build a powerful sales enablement product suite.

  • We also continue to enhance the delivery of customer-driven product innovation. We launched Upland Analytics, a new reporting platform powered by Upland's ComSci IT Financial and Business Management application. We integrated that with Tenrox, our Professional Services Automation solution. Upland Analytics is a fully integrated platform providing customizable reporting, interactive data visualization and valuable business intelligence in real-time. The standard version of Upland Analytics is available to all current Tenrox customers, and we offer an enterprise version for customers seeking additional features and functionality. Support for additional Upland products will be added in the coming quarters.

  • Within our Workflow Automation product family, we delivered a major release for Qvidian, our automated business proposals offering, that expanded integrations with both Microsoft Office and Salesforce.com to better support request for proposals as well as enable in-line editing for both Word and Excel-based proposals.

  • Within our project and IT management product family, we introduced the integration of PowerSteering's Agile PPM solution to Jira, powered by the Upland Integration Platform and published a PowerSteering API connector on the Dell Boomi marketplace to allow for more third-party integration. Within our Digital Engagement product family, we had several product releases that focus primarily on performance and support enhancements.

  • Turning to operations. As I said earlier, UplandOne is core to our model and we continue to invest in the operating platform in anticipation of sustained customer growth. For example, in Q2, we continued the integration of InterFAX, our cloud-based fax solution, into AccuRoute, our secure document capture solution, including aligning AccuRoute's channel approach with InterFAX's unique go-to-market model and offering InterFAX's cloud fax capability to AccuRoute customers. We also continue to refine of the Upland integration playbook, the standard way that Upland integrates companies, particularly in the areas of customer success, international and business operations.

  • And lastly, we continue to transition our products to Amazon Web Services, as Mike mentioned. We are improving our security and performance while optimizing costs, giving us a cloud-based environment that will scale the anticipated ongoing customer growth. For example, after migrating Qvidian, customers enjoyed a 50% improved proposal upload time. So overall, we're pleased with our Q2 results and expect continued positive momentum in the future.

  • With that, I'll pass the call back over to Jack.

  • John T. McDonald - Founder, Chairman & CEO

  • Thanks, Tim. So let's go ahead now and open the call up for questions.

  • Operator

  • (Operator Instructions) Your first question comes from Bhavan Suri from William Blair.

  • Bhavanmit Singh Suri - Partner & Co-Group Head of Technology, Media, and Communications

  • I wanted to touch on -- maybe first with Tim here. You've seen some really nice business here on the initiatives around cross-sell and expansions, the customer example is sort of the highlight for this quarter or last quarter, the previous quarter did great. I guess, as you think about that cross-sell success, that expansion success, all of it, so just what is driving that success and sort of are there common characteristics about the customers sort of, are you doing some different targeting to ensure the trend continues? Just tell us a little more about sort of what's happening there because this is now sort of -- you guys have been pretty conservative saying, okay, don't take it as a trend, but it feels like, obviously, it's becoming a pretty common trend.

  • Timothy W. Mattox - President & COO

  • Yes. Appreciate the question, Bhavan, and consistent with your Q1 question on cross-sell, I think, what we're seeing is, really, an opportunity to take advantage of the strong Net Promoter Scores and customer loyalty we're building up to introduce relevant offerings to customers. I do think we're still early days in this. And even though we like the trends with respect to pipeline and all, in terms of its impact on our business, we're still in the early innings here. So pattern recognition on this, certainly, the most recent companies we purchased seem to have a lot of interest and relevance, whether it's knowledge management with our RightAnswers offering or even the automated business proposals with Qvidian. So we're seeing increased activity there, at least in the early stages of the pipeline. We'll have to see how that plays out to see how big an impact that will have, but we're seeing receptiveness to at least hearing the message right now. And as Jack alluded to, we're investing in this and we're putting more marketing and focus around it and -- with the belief that it will pay off in the future. And we'll just continue to let you know how we're doing on it.

  • Bhavanmit Singh Suri - Partner & Co-Group Head of Technology, Media, and Communications

  • And that's cross-sell, but you're obviously seeing a similar trend even stronger on expansion. And sort of just maybe same question but tied to sort of the expansion piece sort of, obviously, yes, the products are great, the customers are happy, high NPS score driving it. But as you think about it, it's something we've seen -- that we haven't seen, let's say, with PowerSteering or Tenrox at the same scale 2, 3 years ago. So I guess is there something new you're doing? Obviously, new products help, but from an expansion perspective, sort of what's driving that?

  • Timothy W. Mattox - President & COO

  • Sure. Sort of the next level of detail on that, we've been instrumenting the products to look at usage in a more detailed basis, and therefore, targeting customers that have spiked their usage. That's been helpful in terms of honing in on opportunity. Certainly, just organizationally focusing on it and making it a priority has been helpful. As you know, you can focus on a myriad of things, but if you can net it down to just a select few, you can have more impact. And our customer success management team is very good, very adept and a useful way for us to have the dialogue around this area. And as we've talked about before, we kind of segment how we handle it with customer success managers being able to handle smaller deals, and the larger deals being handed off to our growing enterprise account executives. And that seems to be a good formula for deepening the relationship and making that happen. We also have enhanced our customer communication program, particularly with our largest customers. We've alluded to this in prior calls, but we now have it fully in place where we have an Executive Outreach program or an Upland executive speaking with a customer executive twice a year out of the cycle of renewals or any kind of deal going on just to hear how we're adding value, anything in the way of us adding even more value and just hearing about the business goals of that executive. And that, I think, uncovers more opportunity both in cross-sell and expansion and feeds that top-of-funnel activity. So that's a little more color on how expansion is helping.

  • Bhavanmit Singh Suri - Partner & Co-Group Head of Technology, Media, and Communications

  • That's actually really helpful. And then one quick one for Mike -- I do miss hearing from Jack. On gross margins, the increase is pretty significant, 66.5 to 71.7 Q1 to Q2. Just the dynamics at play here, sort of is Qvidian or InterFAX just higher gross margin. Also, what's driving that?

  • Michael D. Hill - CFO, Treasurer & Secretary

  • Yes. Bhavan, thanks for the question. It is. It's the change. Most of it is the change in the mix of the companies that we're adding through the M&A, so InterFAX coming on. And so I think it's really just a change in the mix. It's not necessarily the AWS improvement yet because we're still doing the double bubble on that. We'll still expect to see a 50 basis point improvement or so in Q4 once we get through with the double bubble cost of the lift and shift migration to AWS there as well, so that's really the story.

  • Operator

  • Your next question comes from Scott Berg from Needham.

  • Scott Randolph Berg - Senior Analyst

  • I guess, I have 2, and my first one is a follow-up to Bhavan's question around general margin leverage. As you get to your $250 million, at least shorter-term goal, and the 40%-plus EBITDA margins that are associated with that revenue goal, how much of that margin expansion comes from the gross margin line, do you think, versus leveraging incrementally operating expenses?

  • Michael D. Hill - CFO, Treasurer & Secretary

  • Scott, it's Mike. I'll take that one. Thanks for the question. Yes, most of it is going to come from leverage of the shared service organization as we scale, as we talked about, to the $250-plus million of annualized revenue to get to that 40% adjusted EBITDA margin target for the whole company. So yes, most of those costs are in OpEx as opposed to direct cost of revenue, and so that's going to be the answer.

  • Scott Randolph Berg - Senior Analyst

  • Helpful. I just didn't know after the big move this quarter if that viewpoint might be a little bit different, but helpful there. And then, Jack, a follow-up to a couple of the comments that you made around managing churn well and pricing strength. Are you seeing any changes to churn? From a positive perspective, obviously, that number going down. I think your comment may indicate that. And from a pricing strength, any color there in terms of what that strength looks like? I don't know if it's a percentage or maybe less discounting involved? Anything there would be helpful.

  • John T. McDonald - Founder, Chairman & CEO

  • Sure. I mean, I think -- what I love about the Upland model is that it's not a one-trick pony, right. We're making forward progress in a number of different areas. And what we've talked about our plan around incremental organic growth, right, we're talking about 4, 5, 6 different areas where we think there's 50 to 150 basis points of potential incremental growth. And the base for that, really, is what Tim alluded to earlier. The work that we've been doing around 100% customer success, the impact that that's had on our Net Promoter Scores, the positive impact that that has had. And that's really setting the table for us for all of the opportunities that we see around expansion, around stronger renewal rates, around the early inning success that we're starting to see on cross-sell, around our ability to upsell Platinum support. In addition to that, as we've continued to scale the business and the platform, we've introduced more systemic, uniform pricing increases which, again, early stages here. It's only been probably 130, 140 days now. We're just really through a month's cycle, full cycle, renewal cycle on this. And we're starting -- we're seeing some good results on that. And that was really a function of sort of getting the systems in place so that we could implement those uniform pricing increases, which are modest, but again, added to all of the other arrows in our quiver that I just went through, have contributed to some of the strength we're seeing in organic growth, again, in addition to the compare and in addition to some of the go-lives that Mike referred to. So there you go.

  • Operator

  • Your next question comes from Jeff Van Rhee from Craig-Hallum.

  • Austin Williams - Research Analyst

  • This is actually Austin, on for Jeff. Just one question on the sales org. Could you give a little bit more color on the size of the structure of the sales force right now, just field direct or telesales or other?

  • John T. McDonald - Founder, Chairman & CEO

  • Sure. So I think the biggest piece of news there is that we brought on board a head of sales in the last quarter, which -- quarter plus, which we did not have or had not had a head of sales for quite a period of time here. And I think it really was the right time to do it. We were on a journey. We've talked about Upland as a 4-chapter story with M&A for Critical Mass being Chapter 1, getting a uniform operating platform in place being Chapter 2, margin expansion being Chapter 3. And of course, we've gone from 0% EBITDA margin -- 2% or 3% anyway in the first quarter of 2015 to 35% in the current quarter on the way to our long-term goal of 40%. And as Mike alluded to, the journey from 35% to 40% is more about G&A leverage than anything else. So that gives us the ability to begin peeking around the corner toward organic growth. And obviously, looking at our marketing and sales investment is a key part of that, so spending roughly 14% to 15% of revenue on sales and marketing, but delivering in a very efficient way with a combination of inside sales and field sales as well as strong channel and some OEM relationships. I'd say the biggest sort of difference here is on the field side, where that number is now in the mid-teens and where we have a professional head of sales in there. And again, I don't even know that you're fully -- I know, in fact, we're not really seeing the full impact of that yet because we're still in a ramp-up mode on it. And we talked about the fact that, by the end of this year, we want to see that field -- sales headcount in the 20-plus range and that most of that growth will come through retaining sales forces on future acquisitions, which continues to be the case, right. But we've also made some organic hires and sales, and we've upgraded the quality of our sales force. So even where headcount hasn't changed, we've brought in better people. And frankly, the success that the company has had, the strength of our product array, has put us in a much, much better position. We're bigger and we're stronger and so we're able to attract even better people. So that's the story there.

  • Operator

  • Your next question comes from Brian Peterson from Raymond James.

  • Brian Christopher Peterson - Senior Research Associate

  • So I wanted to hit on the strong expansion activity. So you referenced around 200 customer expansions reached in the last 3 quarters. Is there any way to quantify what the split is between upsell versus cross-sell and how that's trended over the last few quarters?

  • John T. McDonald - Founder, Chairman & CEO

  • Yes. I would say that the vast majority of the activity to date is upsell as opposed to cross-sell. And there are better than a half a dozen good cross-sells, and some of them were purposeful and some of them just came from the fact that we had more than one channel into a given customer account. But this is still today, principally, an upsell model, which is good, actually, because the cross-sell piece of it, as we've talked about, is icing on the cake, right. We don't need it to make our numbers, but it is upside. So that's the way I would characterize it.

  • Brian Christopher Peterson - Senior Research Associate

  • And Jack, maybe as a follow-up on that. As we think about, as you phrased it, kind of peaking around the corner towards organic growth. Do you think, as we come around the quarter, is upsell going to be the first wave of that? Or do you guys actually think there's a sales team in place now to go and kind of attack the new logos?

  • John T. McDonald - Founder, Chairman & CEO

  • No. I think it's all of those things. So if we look at -- if you were starting from sort of a baseline organic growth of last year, for example, of maybe 2% and we talked about the various contributors to incremental organic growth, clearly, the sales force is probably the biggest of the opportunities because we were just understaffed on field sales. So adding that head of sales, holding on to the sales forces of the acquired businesses, there's an opportunity there of between 50 and probably 200 basis points, right. Incremental gross dollar renewal rate is probably another 50 to 150 basis points. Platinum upsell, pricing strength, again, another 50 to 150 basis points and then cross-sell, I would put in the same category. Now if you added all that up, it takes you to a higher organic growth rate than we're experiencing currently. But we're not going to execute perfectly against that, right? Few ever do. So that's why we remain sort of conservative in our outlook here with the flat to 5%, but we continue to execute. And by the way, again, setting the predicate not only in terms of customer satisfaction through our customer support and customer outreach that Tim mentioned earlier, but also investing in these products because we've got a very efficient R&D engine. That 15% investment that we're making in terms of R&D expense as a percentage of revenue is able to drive real innovation. And now we're seeing opportunities, as Tim mentioned earlier, to combine products, to put relevant bundles together like we've done with, for example, the knowledge management product being integrated into a number of other products like our PSA solution. So -- and what we're doing with Upland Analytics, taking the ComSci analytics engine and employing that across multiple products now. So it's a multipronged approach which I like because, to me, you can just continue to just day in and day out drive incremental growth, but you're not putting all your eggs in one basket.

  • Operator

  • Your next question comes from Terry Tillman from SunTrust.

  • Eric Carlos Lemus - Associate

  • This is Eric Lemus, on for Terry. Nice job on the quarter. I wanted to touch on guidance for a second on the top line. It's been a little over a month when you guys updated guidance following the RO Innovation acquisition and guidance on the top line went up pretty significantly. Is there anything that you saw within that month time frame, whether it be early success in the third quarter or just a better pipeline, that caused you to raise the guidance. If just unpack that for us, that would be great.

  • Michael D. Hill - CFO, Treasurer & Secretary

  • Yes. Eric, this is Mike. Really, the things we've been talking about, the expansions, the bookings, is what really is coming through. The company is performing, things are happening and there's a whole bunch of sort of smaller pieces that end up contributing to that incremental guidance increase. But the good news is it's sort of spread all over the company, the different product lines and so forth. So there's not really a fundamental, hey, this is the big reason why, it's very nicely diversified. So if that makes sense, that's really mostly what we could say.

  • Eric Carlos Lemus - Associate

  • Okay. And then looking in the area of sales enablement, we've been doing a fair amount of research in this area and it seems like -- to be a pretty good growth area in the market at this point. So is there any thought in the way you guys are leaning as far as putting more resources specifically towards sales enablement? And then, also, how do you guys view the competitive environment for sales enablement?

  • John T. McDonald - Founder, Chairman & CEO

  • So I would say it's an area of interest and so we have a pipeline of opportunities in that area. But you know us, right? We're -- we've got a multi-filtered approach when it comes to M&A. So we want a strategic fit, but we also have to have the financial criteria. We've got to have sticky products with high net dollar retention rates. We need high cash gross margins. We want the right kind of Fortune 2000 customer base. We want the right sales efficiency in the business so that we can drive positive organic growth within the construct of our model. And we want to be buying within that 5 to 6, 7 maybe times pro forma EBITDA multiple that we talked about. So we're interested in it and we have some pipeline opportunities there, but we'll continue to exercise the same discipline that we always have. But I'm pleased to hear that you are seeing the same opportunities in that kind of sub-segment that we are. And then just more broadly, since we haven't really talked about it as much, we're seeing a very strong M&A pipeline. It's been now, I think, 6 deals in the last 6 quarters. And while we never guarantee timing on M&A, the pipeline is robust. We see nice sized opportunities in there. And as Mike mentioned in his remarks earlier, we're in great shape from a resources standpoint in terms of cash on hand and access to credit facilities as well as operationally to integrate these products. So we feel very good about that as well.

  • Operator

  • There are no further questions at this time. I will turn the call back over to the presenters.

  • John T. McDonald - Founder, Chairman & CEO

  • Okay. Well, again, thank you, all, for your time this afternoon. On behalf of myself and Mike and Tim, we appreciate the interest and we will see you next quarter. So thank you.

  • Operator

  • This concludes today's conference call. You may now disconnect.