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Operator
Good day ladies and gentlemen. Welcome to the TWFG first quarter 2025 earnings conference call. Today's call is being recorded. A replay will be available on our investor relations page following the conclusion of the call. Before we begin, please note that today's remarks may contain forward-looking statements and references to non-gap financial measures. Please refer to our press release and SEC filings for a discussion of risk factors and reconciliations to GAAP measures. I'd now like to turn the conference over to Gordy Bunch, Chief Executive Officer, sir, please begin.
Charles Bunch - Chief Creative and Marketing Officer
Thank you operator and good morning everyone. I appreciate you taking time to join us today. Joining me is Janice Zwinggi, our Chief Financial Officer. After our remarks, we'll open the call for your questions.
First, I want to thank all of our employees, agents, carrier partners and clients for their ongoing support. Their hard work and loyalty continue to drive our success. TWFG started 2025 with strong momentum. We delivered total revenue growth of 16.6% to $53.8 million.
Organic revenue growth of 14.3%, and expanded adjusted EBITDA margins to 22.6%. Total written premiums rose 15.5% to $371 million. Reflecting sustained strength across both new business and renewal production.
Importantly, our business continues to demonstrate the scalability and resilience of our platform. Adjusted EBITDA increased 35.3% year over year to $12.2 million, reinforcing our ability to drive profitable growth, even as we invest heavily in expanding our national footprint.
During the quarter, we added 17 new branch locations, expanded into New Hampshire, completed 2 new corporate acquisitions in Ohio and Texas. The new locations are in line with our acquisition expectations for both revenue and EBITDA.
Our M&A pipeline is stronger than ever, and our branch prospect lists continue to grow. As always, it's important to note that newly onboarded agents typically take 2years to 3 years to reach full productivity. We're confident that today's investments will continue to fuel our future growth trajectory.
Turning to the broader market environment, personal lines continues to soften, and carrier capacity remains stable in most geographies. The first quarter saw the Palisades and Eaton fires in California further shift the property market in that state. TWFG has been able to navigate the difficult California property market, utilizing several core admitted carriers. Added additional surplus land markets, and placing risks with the California fare plan when necessary private passenger auto has normalized across the country, with many national markets looking to accelerate their new business growth. TWFG expanded our private passenger auto portfolio by adding GEICO to additional states.
We are seeing early success with the addition of another major national private passenger auto market. We are expecting moderate rate increases in 2025, and all carriers are keeping a close eye on how potential tariffs may increase loss costs. With personal lines returning to a more stable environment, retention rates across our platform have also normalized to our historic average of 88% this quarter.
With markets opening up for growth, our growth will see more new business in the overall mix for growth, as our agents will now have more options on where to place new business and renewals. Now I'd like to turn it over to Janice for a more in-depth discussion of our results for the quarter.
Janice Zwinggi - Chief Financial Officer
Thank you, Gordy, and good morning everyone.
Before diving into the quarter results, I want to note a couple of items. One, beginning this quarter, bras conversions are no longer treated as a comparative variant. They were converted in January 2024, so year over year comparisons are now apples to apples. And two, interest income was moved from the revenue line down to other income, so we will be comparable to prior and future periods.
Starting with our top KPI written premium, total written premium increased by $50 million or 15.5% over the prior year period to $371 million. Within our primary offerings, insurance services grew 40.7% or 14.7%, and TWFG MGA grew $9 million or 20.1%. This increase was a result of growth in both renewals and new business. During the first quarter of 2025 within both of our product offerings, we saw new business growth of 26% or $18.4 million, as well as renewal business growth of 12.5% or $31.3 million over the prior year period. Within our insurance services offering, we saw a shift in renewal and new business growth as compared to Q1 2024.
New business growth was 17%, up from 13% in Q1 2024, while renewal premium growth was more modest at 14% compared to 29% in the prior year period. The higher renewal business in the first quarter of 24 included an initial influx of premium from the 2023 corporate store acquisitions, resulting in an elevated renewal growth rate in that period.
In our MGA offering, we saw a healthy uptick in new business growth of 89% or$ 8 million over the prior year period, primarily from the expansion of a key MGA program.
Our consolidated written premium retention was 88% as compared to 94% in the prior year period. This decrease is correlated to the shift in renewal business growth as previously discussed and as a result of carriers moderating rate increases and opening up for new business after a period of restrictive capacity and aggressive rate increases.
Our total revenues increased 7.7 million or 16.6% over the prior year period to $53.8 million. The increase of 16.6% was mainly due to commission income, which represented 13.5% of the total growth. The remaining 3.1% included fee income of 1.7%, contingent income 1.3%, and other income of 0.1%. Commission income increased $6.2 million or 14.7% over the prior year period to $48.8 million, driven by new business growth and solid retention levels.
Insurance services contributed 11.9% growth or 10.4% of the total, while the MGA delivered 33.7% growth or 4.3% of the total growth. Contingent income increased 0.6 million or 54.6% over the prior year period to $1.7 million, tracking closely with our written premium growth.
The income was up $0.8 million or 34.9% to $3 million, largely driven by higher policy volume from increased business in the NGA.
Organic revenues increased $6.2 million, reaching $49.2 million for an organic growth rate of 14.3% compared to 13% in the prior year period, which depicts our continued success in our core business.
Now turning to expenses, commission expense increased $5.4 million or 20.3% over the prior year period to $31.8 million. The increase represents $3.9 million or 13.9% growth, which is consistent with commission income growth, and a one time. A favorable adjustment related to the branch conversions of $1.5 million.
Total salary and benefits increased by $1.9 million, or 31.1% over the prior year period to $8.2 million, reflecting our scale and the IPO's transition, which was driven by a $1.2 million increase from the RSUs issued in connection with the IPO and the remaining $0.7 million due to the growth of business and corporate store acquisitions.
Other administrative expenses increased $1.6 million or 50.9% over the prior year period to $4.7 million, with approximately $0.4 million related to professional and consulting fees associated with being a public company. We also had $0.3 million in increase in IT costs, $0.3 million in underwriting fees which were due to growth, and the remaining $0.6 million was tied to ongoing growth and acquisition integration. Depreciation and amortization increased $0.3 million or 11.5% to $3.4 million, primarily from the branch conversions and prior corporate store acquisitions.
Net income for the quarter was $6.9 million, up 3.4% over the prior year period. Adjusted net income increased 14.3% to $9.2 million, driven by earnings growth and partially offset by higher public company costs and a $2.7 million increase in tax expense.
EBITDA was $9.1 million and adjusted EBITDA was $12.2 million, up 35.3% over the prior year period. Adjusted EBITDA margin expanded to 22.6% compared to 19.5% in T124, reflecting both top line growth and operating leverage. While we continue to manage the ramp up in public company costs, we are confident in our ability to expand margins further as we scale.
With that, I'll turn it back over to Gordy.
Charles Bunch - Chief Creative and Marketing Officer
Thanks, Janice. Looking ahead, we remain confident in our ability to deliver on our 2025 guidance.
Therefore, we are modestly adjusting upward our 2025 guidance to organic revenue growth, 12% to 16%.
Adjusted EBITDA margin between 20% and 22% and total revenues between $240 million and $255 million. We are mindful of the broader macroeconomic uncertainty, including tariff discussions and interest rate sensitivities. But rather than pulling back, we are seeing increased demand for insurance options and workable solutions. Periods of economic complexity highlight the value of a trusted local advisor, and TWFG is well positioned to support clients through those transitions.
Going into the 2nd quarter with a robust M&A pipeline, $196 million in cash on hand, and a fully available credit revolver, we retain significant balance sheet flexibility to invest where opportunities are strongest.
Our focus remains squarely on expanding our national footprint, investing in agent success, maintaining operational efficiency, and executing on our strategic growth priorities. In closing, I want to thank the entire TWFT team for their dedication and our shareholders for their ongoing support. We are energized by the opportunities ahead and confident in our ability to deliver long-term value.
With that, Janice and I will be happy to open a line for questions.
Operator
Pablo Singzon, JP Morgan.
Pablo Singzon - Analyst
Hi, good morning. First question is the first quarter expense fully loaded for public company costs, or do you think there could be incremental costs from here beyond the usual expense if you, encouraged to operate the business?
Charles Bunch - Chief Creative and Marketing Officer
I'd say. There will be future public company expenses as we move towards complying long term with internal audit functions and other public related obligations we pick up over time, so the first quarter is not fully loaded with all future public company expenses.
Pablo Singzon - Analyst
Got it. And then, second question just on retention, and I know you referenced that you're yourself at the historical level, which makes sense, but what gives you comfort that retention bottoms out here, right? And what I have in mind is, it's a premium retention number, right? So there could be some pressure from price moderation, but then maybe you're getting some offsets from, better per policy or per customer retention. So just so for your perspectives and.
Why this retention level is a good number to think about moving forward. Thanks
Charles Bunch - Chief Creative and Marketing Officer
Yes, I don't if you go back to last year's, analyst day, this was the target we had set, for our long term average. It just took a few quarters longer for us to end up, where we expected that 88% premium retention number was our long term average, so taking into account, previous, market cycles of our core personalized portfolio, to your point. It is a softening market that does mean rate is a little suppressed, and that gives us the ability to shift clients on their renewals into possibly favorable pricing prior to, you know.
Compared to their expiring term, which would lead to more client retention but at a lower average premium plus being with the markets opening up in the vast majority of geographies we're able to place more new business risks where previously the market has been constrained, so we're fairly confident in that 88%, premium retention number that's been our long term average, right now, that's what we're seeing, if.
We see anything dipping or improving we'll make that update in the next quarterly call.
Pablo Singzon - Analyst
Thanks Gordy.
Charles Bunch - Chief Creative and Marketing Officer
Yes, thank you Pablo.
Operator
Tommy McJoynt , KBW.
Tommy McJoynt - Analyst
Hey, good morning guys, thanks for taking our questions. When we look at the commission rates, that is that's the commission as a percentage of written premium. I know there's a lot of moving inputs like the mix of surplus and you know mix of insurer of last resort, but I guess how would you characterize the commission rates in the quarter, does everything sort of balance out in one cu is a good number to use going forward or is there upside or downside in your head?
Charles Bunch - Chief Creative and Marketing Officer
I would frame it as, fairly stabilizing, as far as the commission rate as a percentage of premium, you're correct when it goes to an E and S marketplace, that's going to have a lower average commission. It goes into a state-backed insurer, that's going to have a lower average commission percentile, that's a percentage of premium, but the market opening up on private passenger auto. You're seeing now new business incentives, so you're going to see some enhanced new business compensation that will skew upward, the percentage of, commission relative to new business premium, and then on the homeowner side you're seeing more stability around, the current rates that are out there so I think it's a good indicator, the first quarter. Again, as in anything if we see anything trending differently, we'll make those adjustments and future guidance and on the next call.
Tommy McJoynt - Analyst
Great, thanks, and then you called out the 17 branch editions in the quarter was that a gross number, or a net number and then you know if so I guess just how does this compare to, the outsized growth and in branches that you added the last few quarters? I know that was really driven by a single carrier, pulling back from operations in certain geographies so just want to get a sense of how this compares to the prior the prior quarters.
Charles Bunch - Chief Creative and Marketing Officer
Correct, I mean, it, it's not really comparable to prior quarters to your point. We have the influx of agents from a singular, captive market that was being disruptive, so 2024's, onboarding count was significantly above our average year of onboarding new agencies. The 17 agencies were gross added, not net. We will in any period have agents that retire or merge into existing locations as a reminder the portfolios never leave, they just move into another office, or a new principal steps into the position of the exiting principal. So, but 17 was gross, yes. And that compared to first quarter of 2024, 17 new offices in the first quarter of 25 is higher than our pre-singular carrier disruption from 2024.
Tommy McJoynt - Analyst
Thanks. And then just last question, when we look at the full year guidance for 2025, is there a certain amount of dollars of revenue or, bottom line EBITDA, that's the inorganic contribution from acquisitions, is there a number that we can back into from this guidance?
Charles Bunch - Chief Creative and Marketing Officer
I think the guidance that we're using today is still along the lines of what we had in the analyst model as the acquisitions we've made to date follow that trend line. So in the first quarter you'll notice in the details provided our revenue from the first two acquisitions was slightly under the projected, $3 million that would have been acquired at the beginning of the calendar year.
Subsequently we've made additional acquisitions that we'll plug that run rate hole, for the first half of calendar year 2025, but we have in our pipeline and in our cu we believe will satisfy the second tranche of the analyst model from July forward, which would then, give us the confidence to raise the guidance that we provided in the earnings release, supplementing that we could have additional. Activity that would even take it beyond where we've already guided towards. So today what's in the current guidance is still the original analyst model, but with a little bit more of a confidence factor and we're achieving and closing and signing transactions that are bringing that modeling into fruition.
Tommy McJoynt - Analyst
Great thanks Gordy.
Operator
Paul Newsome, Piper Sandler.
Paul Newsome - Analyst
Good morning. I was hoping you could go one more time because I get this question a lot about why new additions in terms of agents for, TWFG tends to take, become more, productive. Productive a little bit slower than what appears some other distribution systems like the goose head would.
Do it's just pure agent by agent count. Maybe you could just talk about the model differences and why that is the case and.
Charles Bunch - Chief Creative and Marketing Officer
Sure,
Paul Newsome - Analyst
yes, I get the question quite a bit.
Charles Bunch - Chief Creative and Marketing Officer
Yes, so off the top, the goose that business model is around bringing in agents that may not have as much experience as our existing sales forces coming into our channel. So our agents we recruit are typically coming out of a captive relationship. So take any of the national brands that have captive distribution. When those agents exit those business models, they're bound by non-compete clauses. So they're under a restricted sales agreement with the prior employer. When they start with us, they're not allowed to bring over any of their clientele, which means they're starting from zero.
If you go into a goosehead franchise, many of the folks they're bringing in may not even be from insurance backgrounds, as they're willing to bring in less experienced folks, train them up. They also have their lead gen, mortgage referral program that helps, their newer agents launch with some, referral flow from those initiatives. Our agents tend to be hunters and gatherers, ones that already have centers of influence in the marketplace. They're going to have to reposition and re-launch themselves, from zero, inforced portfolio. So it just takes a little bit more time to build up a you know portfolio of business when you're bound by non-competes and having to re-establish yourself.
That's fantastic. Could you talk a little maybe a little bit more about the new editions of Geico and how is that, just trying to size how important. Adding one more product is to folks and maybe as a corollary to that is there is there potentially more to come.
We a pretty broad range of products already, Yes, I think GEICO is a significant addition and having an additional market within our portfolio. We're doing commercial auto, personal lines, auto, specialty lines launched, in Ohio this month. And so what that is providing is another national branded product to our distribution. At favorable pricing to our customers and at favorable commission rates that I think helps stabilize the commission reductions we've all seen over the past decade.
I think new competition in the IA channel is going to create more stability around comp and also is going to incentivize other markets to come out with new business incentives, retention incentives. In order for them to maintain their market share, as you guys know, GEICO's combined ratio has been excellent the last few quarters. That gives them a pricing position that is favorable, and that also will play into, as we talked to with Pablo, some of our premium retention.
We'll now have another market for our customers to consider as they go into their renewals, as they're seeing rate, increases from other markets, Progressive and GEICO both have some pricing advantages, that gives our customers the ability to be retained, albeit at a lower average premium. So, I think GEICO is going to be a significant player in the I channel. And so far with us we're seeing great early success.
Paul Newsome - Analyst
Oh thank you very much appreciate the help as always.
Operator
Brian Meredith, UBS.
Brian Meredith - Analyst
Hey, thanks morning, Gordy. A couple ones here. First, just wanted to follow up on Pablo's questions on the margin outlook, when should we expect some of these additional IPO expenses to start to hit just because as I look at the guidance, you're obviously margins in the first quarter or kind of higher than winter guidance ranges.
Charles Bunch - Chief Creative and Marketing Officer
I think the timing is really going to be like, we're just now getting line of sight to our audit expenses for 2025 and the additional recommended infrastructure around those audit functions, our future needs for infrastructure that then support compliance requirements that don't really hit us until, 3years or 4 years down the road. So we're working internally on building out those timetables of when are we going to be on boarding some of these additional functions that we're not currently required to have, but we will be in the out years and so I think the timing of that for us I think we want to be thoughtful and probably get to that layer level of compliance and infrastructure well in advance of the actual date we're required to do so and so I think. I don't really have a great answer right now, Brian, on what timing that those expenses will be incurred. We have them baked into our base forecast, so yes, we are seeing some positive variants from what we had forecasted for the first quarter from those expenses not being incurred, but that's not the entire driver of why we had a margin beat.
We had, we have improved economics on contingencies, that's also driving margin up. That's one of the reasons we raised the lower end of our margin, going forward for 2025 guidance is there's more confidence in our ability to attain a higher margin than and inclusive of absorbing those public company costs. So.
They probably are not going to be the dragger, that we've, that we probably have seen in our previous projections, but they are going to be on boarded. They are going to have some, impact, and then the timing of that as when those come in and they will be really dependent upon the outcome of our implementation strategy we're working on with Deloitte and others, to make sure we have the infrastructure we need 3 years from now sooner.
Brian Meredith - Analyst
Got you. So there was nothing unusual in the first quarter because like I said, you're 22.6 and their guidance is for 20% to 22%. So then I don't recall any seasonality in margins.
Charles Bunch - Chief Creative and Marketing Officer
No, we had an uptick in contingencies that was significant and contingencies are got directly dropped to the bottom line, and I think that's indicative of the improved, combined ratios we're seeing across the industry. So our profitability projections are up and we're recognizing those in the current quarter too.
Brian Meredith - Analyst
Great, that makes a lot of sense. And the second question, Gordy, I'm just curious, as the homeowners market, maybe some of the other markets, at least opens up and auto softened. Should we expect the wholesale business to start MGA wholesale to start moderating the growth rates there? Is that your expectation?
Charles Bunch - Chief Creative and Marketing Officer
No, I would expect that our program side will actually expand. Even as you know the auto market might be stabilizing, the homeowners market is still highly fragmented, especially in cap prone geographies, so I would be, looking at us leaning into those opportunities where rate and competition, provide advantageous deployment of those programs.
Brian Meredith - Analyst
Makes sense thank you.
Charles Bunch - Chief Creative and Marketing Officer
No problem thanks Brian.
Operator
Mike Zaremski, BMO.
Mike Zaremski - Analyst
Hey, good morning, thanks, so, question on organic growth and maybe, tell me, why my question is maybe naive, but, I look at the. The branch count growth and over the past a year plus last year. 27 I think. I know this might be a gross basis, not a net, so you, that might be part of the answer. And then, one so I analyze the numbers also tracking in the low doubles, I know the folks from American National, probably need to ramp up, but just on branch count growth, you get to a significant double digit number, pricing softening, but still.
Well into the high singles I'm assuming, so I guess, why wouldn't we plug in, a higher organic growth number for, on a go forward basis, what am I missing high level.
Charles Bunch - Chief Creative and Marketing Officer
Yes, so I'll just expand on the agents that came from the market that you mentioned, they're still in a straddled contracting position, so they still have active agreements with the prior market. So they're, they have some restrictions in what they currently can produce. Right now for all states except for California, those agents are restricted to personal lines only. The product that's being non-renewed out of their portfolio is their homeowner's product.
In some of the geographies, their private passenger auto rate and the incumbent carrier is substantially below market, which is making it more difficult for them to rewrite those policies as their property is non-renewing, they're able to replace the home elsewhere within our portfolio, but the auto may still be retaining with the incumbent marketplace.
So they're not the same type of agency as one that comes to us, less encumbered by ongoing covenants and agreements, as they get past certain time periods, some of those restrictions may lift, and that's why we put them into the out years of being more meaningfully contributed contributing.
So I, and we've talked about this before, using store account metrics is not a great way to model our business. We can have an existing, one of these new agents can come to us and, in the next two months, we could buy another agency with them, and fold that into their, to their, agency in the box branch. That would skew all cohort analysis because that in inbounded portfolio wasn't organically produced, it was acquired.
And so, we try to steer away from trying to use, number of number of stores, number of agents, if you take our wholesale brokerage side, we may add significant numbers of wholesale brokerage agents in any kind of period. They don't produce all their business through our markets, so it's not a good metric to use agent counts or agency counts because they're not all equally yoked. They're also not all producing the same lines of business. We have some branches that are commercially oriented and only do commercial lines.
We have multi-line agencies. We have personal lines only agencies. We have some that have a financial services flair, and so it's not a good metric, would be one reason, Mike. But really the reason you don't take the gross numbers from last year and try to come up with a higher organic is the vast majority of those on board last year still have a foot in another company's camp. And they are restricted from writing all lines at the moment.
Mike Zaremski - Analyst
Okay, yes, you gave me, okay, gave me a lot of reasons to, I guess, walk back my comments that helpful, it, it's more of a question we get also from investors too, so it's not just coming from me, just switching gears really quick. I know you gave a lot of color on kind of the market opening up and softening, just Texas specific, we can see kind of a year end, loss ratio data for home it felt like, it was in kind of spitting distance of back to kinda.
So as long as everyone gets rate this year and, there's not significant catastrophes, it feels like the loss ratios will get back to normal. Is that a fair comment or are there nuances about the Texas market we should be thinking about?
Charles Bunch - Chief Creative and Marketing Officer
Yes, my expectation is Texas should be in a favorable position on property, on a going forward basis as reinsurance renewals clear for 6/1 and 7/1, there probably will be some more capacity within existing markets. I still think you're going to have PML aggregate management initiatives from the major national markets, so they may not come in, full throttle trying to do growth on the property side, but the regionals, which, we have access to and one that is our own program, should have expanded capacity in the state, giving the improving economic conditions.
Mike Zaremski - Analyst
Got it. And follow up on Texas, there's one major national saying that they're implementing meaningfully higher deductibles on all Texas business. Is that a phenomenon you're seeing in your portfolio and if it is, how is it impacting kind of the, I guess your revenues.
Charles Bunch - Chief Creative and Marketing Officer
Yes, so essentially, most of our carriers on the property side have been at 2% wind hurricane hail deductibles for the last several years. That's pretty much baked into the average homeowner premium across the state at this point. It started off, probably a decade ago, more coastally. And then as severe convective storm frequency continued to hit the outer coastal bands, that 2% wind hurricane hail deductible started to expand inland. It's now essentially everywhere. You have very few markets that will ride a 1% wind deductible anywhere in the state. There are a few companies that will do it.
But as far as our current average premium, that's pretty much baking in with a 2% wind hurricane Hill deductible. If you're talking about a market that's trying to go in above a 2% when hurricane hill deductible, probably not going to be sellable. There's plenty of capacity at a 2% wind hurricane hill deductible, so I would think that would be a market that would be stressed by loss of clientele. Given the fact that there is an open marketplace that would write that business than a lower deductible.
Mike Zaremski - Analyst
Got it. That, that's helpful and just lassie.
Follow up to your, insights on Geico. Thanks for those comments, I think it's surprising to some here kind of you feel GEICO will be, a strong, force within the IA channel because they're kind of a mono line carrier and it's thought that, agents usually try to sell. Bundle. So just curious, is there something, is it more specific to TWFG, the will then where you all just, what are more willing to do business with a monoline writer or maybe you guys just, work harder to find solutions. So, than others or is this you know was your common kind of a broad comment? Do you think the I channel will embrace Geico?
Charles Bunch - Chief Creative and Marketing Officer
Yes, so I think if you look at the I channel in whole, bundling for an independent agency is having the client's home and auto with our agency, not necessarily a specific market that's combined. So we have long been packaging, progressive Auto with, another, homeowner pro homeowner's product, or even, traveler's Auto with another homeowner's product. Especially when you get into cat geography where most carriers don't have, open capacity in cap prone geography. So as a channel, we've always been packaging auto with a disparate home, and vice versa. The programs that we have for TWFG where we're, underwriting and issuing from RMGA they have companion discounts built into that property product.
So, we can actually bundle, our TICO program with any of our auto markets within our agency distribution. So we do have a competitive advantage there and that we can give our customers a discount on that homeowner's product with Geico, with Progressive, with travelers, with Allstate, with any of the markets that are in our portfolio.
Mike Zaremski - Analyst
Interesting, thank you.
Operator
Mr. Pablo Seno from JP Morgan.
Pablo Singzon - Analyst
Hi, thanks for taking my follow up. So first, I just want to get some perspective on how much income and expense is needed as you expand from here. Just putting aside public company costs, right? So just to give a simple example, if you get 20% of gross commissions from a new cot of 100 agents, how much of that 20% would need to spend OpEx or CapEx or maybe even marketing to support these agents, recognizing that, they're unlikely to be fully productive in day one for the reasons you've cited Gordy, and I guess what I'm really trying to get to is. Is there a way to think about incremental margin you can generate for each new agent or cohort you're on board, versus the all the, I guess at this point to 22% EBITDA the number you've provided.
Charles Bunch - Chief Creative and Marketing Officer
If Pablo, I'll try to answer that best as I can, for us, the onboarding of a new agency is not a profit center, so, we do have the internal infrastructure that is designed for ongoing adding of new locations, agents, and ongoing training of the same. Those same resources are utilized to support the existing over 500 locations and 2000 independent agencies. So it's kind of like a sunk cost on the agent onboarding activities because we're utilizing personnel across channels in order to be efficient with our resources.
There's not a lot of CapEx related to onboarding of new agents. Last year we had, or, yes, last year we had a lot of CapEx and creating the facilities that we have now, that's supportive of those initiatives.
So as far as infrastructure, adding some additional business development managers that could help grow our recruiting pipeline and maybe increase the average size of our quarterly on boarding agents that would be more of a P&L direct expense so that would be a margin hit but not significant in order to get the growth and additional productive units.
And then I think the second part of your question is it was related to trying to get to how are we going to sustain this now higher level even a margin? Is that the gist of the question?
Pablo Singzon - Analyst
It's so the business model just strikes me as pretty high margin, right? Your point, like, you can basically you have absorb absorbed capacity, right?
You don't necessarily have to hire one for one as you bring in 100 agents. You don't have to hire 100 more people, right? So you know that tells me that you know. The incremental margin for each new 100 is higher than, your all in margin was 20 to 20 due to date. So I just want to get some, and maybe it's a number we can talk about at this point, but just some perspective, and I do think that you sort of, got that,
Gordy, so that was helpful and then, the other question and you might have already. Question and your answer, but I'll just ask it anyway. So from a new agent perspective, right, you haven't had to do much active recruiting, in my opinion, because, your profile was much more visible plus IPO and then there's this disruption at another captive market, which is good, right?
But do you think at some point Woodlands will need to spend more money and resources to onboard down and by this what I mean maybe used to have like business development managers, right, maybe. You need 2 more people to be located across the US and you know be just actively recruiting or again the answer that just given your infrastructure now you think you'll be able to achieve your organic growth plans just based on what you already have so.
Charles Bunch - Chief Creative and Marketing Officer
So I would say yes, I think it would be smart for us to expend more resources, expanding our recruiting activities, especially as we've opened new geography, how impactful those expenditures would be to margin. I don't think it's going to be ultimately that margin dilutive for the upside of adding more productive locations across a broader geography so. I do think that's a smart initiative that we have in our plan down the road is to yes, add more resources related to recruiting and developing and more agencies and that goes for both, wholesale brokerage, MGA operations, and, agency in a box. We will be leaning into those opportunistic, programs that help drive both initiatives so we can add.
Independent agents into our MGA brokerage channel that would actually give us a line of sight to folks that may want to convert into our retail business model as well as creates a pool of potential downstream acquisitions as those independent agencies look to exit at retirement.
I think you'll see investment along all those areas that should help us grow distribution. Continuously, so that is part of our plan. I don't think it's 20 recruiters though. I think that would be a little bit overshooting. I think it'll be more measured as we build out processes around, that expanding into other geography. We did actually bring in additional recruiting resources last year. We have a position that's called the field manager so when we talk about. All those, agencies that came from the carrier that we, we've been discussing, they had, regional territorial managers.
That were also displaced. And those are the managers that hired, recruited, and developed the agents that we ended up on boarding last year. So we have several field managers now in different geography that came in to TWFG with those agents. They're also going through that transitioning of portfolio for the personal lines market, supporting their agents and learning, the new environment that we bring to the table. I think as they get past that, near term distraction of having to rewrite and help their agents rewrite, their entire property portfolios.
Those field manager resources can then be activated for, okay, now that we've stabilized your team, let's turn around now and start building additional agencies like you have for the last 10, 20, 30 years. So we have added field managers in the last 12 months. They're tied to those agencies we brought in in mass, and we expect some of those to turn around and start recruiting for us in those new geographies.
Pablo Singzon - Analyst
Great thanks Gordy.
Charles Bunch - Chief Creative and Marketing Officer
No problem.
Operator
Thank you. I'm sure no additional questions in the queue at this time. I'd like to turn the conference back over to Mr. Gordy Bunch for any closing remarks.
Charles Bunch - Chief Creative and Marketing Officer
Well, I just like to end with thank you for everybody who attended today. Thank you for all the thoughtful questions. We really are in a great position today as we head into the 2nd quarter, well capitalized, looking at, a lot of unique opportunities to help grow our organization across a broader geography. Look forward to updating everybody in our 2nd quarter call, as that comes to fruition. I just want to say, thank you again to all of our analysts, carriers, clients, and TWFG family for, being with us throughout the last 24.5 years, and we are looking forward to, a great 2025 and thank you all for being here today.
Operator
Ladies and gentlemen, thank you for participating in today's conference. This concludes the program. You may now disconnect, everyone, have a wonderful day.