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Operator
Good morning and welcome to the Quarter one 2025 Tile Shop Holdings, Inc. earnings conference call. This is Fran and I'll be the operator assisting you today. (Operator Instructions)
I would now like to turn the call over to Ken Cooper, Investor Relations. Please go ahead.
Ken Cooper - Investor Relations
Thank you, and good morning to everyone. Welcome to the Tile Shop's first quarter earnings call. Joining me today are Cabell Lolmaugh, our Chief Executive Officer; and Mark Davis, our Chief Financial Officer.
Certain statements made during the call today constitute forward-looking statements made pursuant to and within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from such statements.
Those risks and uncertainties are described in our earnings press release issued earlier and in our filings with the SEC. The forward-looking statements made today are as of the date of this call and we do not undertake any obligation to update these forward-looking statements. Today's call will also include certain non-GAAP measurements. Please see our earnings press release for a reconciliation of those non-GAAP financial measures. The press release has also been posted on our company website.
With that, let me turn the call over to Cab.
Cabell Lolmaugh - President, Chief Executive Officer, Director
Thank you, Ken. Good morning, everyone and thank you for joining us today for an update on our business. We continue to navigate challenges presented by lower housing turnover, market volatility, consumer confidence concerns and tariff noise during the first quarter. Since these external factors are largely out of our control, we choose to focus on the things we can influence, which center around providing an exceptional experience to our customers and effectively managing our expenses.
Our overall comparable store sales decreased by 4% during the quarter. However, it is worth noting that we saw an increase in the volume of tiles that we sold during the first quarter. The increase in the tile volume sold was driven by our recent initiatives, which included the expansion of entry-level competitively priced products. We also added our Arbour collection of high-quality luxury vinyl tile products last fall that has helped bolster our LVP offering. By direct sourcing this line, we were able to offer this collection to our customers at attractive price points. Additionally, we saw nice volume increases in large-format tiles, benefited from the addition of engineered hardwood and laminate products to our assortment. Overall, our assortment is in fantastic shape as we move through our spring selling season.
While our purchasing team has done a great job bringing us to this point, we still have work ahead of us as tariff policies evolve. It is important to note that we have made significant strides over the last 5 years and have a much more diversified supplier base that spans across over 25 countries. We continuously evaluate alternative sources of supply to ensure we're able to maintain a high-quality offering at attractive price points for our customers. Additionally, we carry more inventory than the typical flooring retailer, which gives us time to maneuver as tariff policies evolve. We've also made inroads building partnerships with tile manufacturers based in the United States in recent years and are proud to carry a robust line of domestically manufactured tile. We believe our seasoned purchasing team with a deep track record of managing our robust network of suppliers across the globe has us in a good position to help us maintain a competitive advantage in this area.
Our team continues to collaborate with leading designers to expand our assortment of products that cater to the design community. Over the years, we forged partnerships with reputable brands, including Annie Selke, Niki Chew, Jeffrey Alan Marks, Laura Ashley and Morris & Company. These design partnerships help us create unique tile products that are one of a kind and exclusive to the Tile Shop. Last month, we announced the expansion of our collaboration with Alison Victoria. We've enjoyed working with Alison to develop beautiful design options that feature contemporary color combinations and distinctive details that embody Alison's design style.
In closing, I am encouraged that these changes we've made to our assortment contributed to the increase in tile volumes sold during the first quarter. While we continue to navigate the near-term challenges that affect our industry, we are focused on maintaining the best assortment of tile products in the industry, giving our customers the ability to design a space that differentiates their home and providing exceptional service to all customers who visit our stores.
With that, I'll now hand the call over to Mark.
Mark Davis - Chief Financial Officer, Senior Vice President, Company Secretary
Thanks, Cab. Good morning, everyone. First quarter sales at comparable stores decreased by 4% due to lower levels of store traffic. It's important to note that 2024 included an extra day during the first quarter due to it being a leap year. We estimate the additional day resulted in sales of approximately $1 million during the first quarter of 2024 based on our average daily sales throughout the period.
As Cab mentioned earlier, our tile volume sales improved during the first quarter of 2025 when compared to the same period during the prior year. We've seen an increase in sales driven by the products we've added to our assortment over the last year and many of these products carry a lower average selling price. It's noteworthy that we have been able to maintain our average ticket values as we've mixed into products which carry a lower average selling price by increasing our tile volume sales. Our gross margin rate during the first quarter was 66%, which represented a 20 basis point increase compared to the first quarter of 2024. The improvement in gross margin rate was largely driven by a decrease in inventory write-offs and partially offset by an increase in customer delivery mix.
First quarter SG&A expense of $57.9 million was basically in line with the prior year first quarter. However, there were some noteworthy puts and takes. This included a $700,000 decrease in depreciation, a $400,000 savings stemming from the closure of our distribution center in New Jersey last fall and a $400,000 reduction of benefits costs. These were partially offset by a $700,000 increase in marketing, a $300,000 increase in training and a $300,000 increase in IT expenses. Following the end of the quarter, we were able to sublease the distribution space in New Jersey through the third quarter of 2026, which coincides with the time our lease of the distribution space expires. We anticipate receiving $2 million of sublease income during this time frame and expect approximately half of this benefit will be reflected as a reduction of our SG&A expenses over the balance of 2025 with the remaining balance providing a benefit during the first three quarters of 2026.
During the first quarter, we generated $10 million of operating cash flow and added $6.1 million to our cash balance, which grew to $27.1 million at the end of the quarter. We believe we are well positioned to navigate the challenges of the current environment with a great assortment, strong balance sheet and a talented team.
With that, Cab and I are happy to take any questions.
Operator
(Operator Instructions) There are no questions at this time. I would now like to turn the call back over to Ken Cooper. Please go ahead.
Ken Cooper - Investor Relations
Thank you for listening to our earnings conference call. We anticipate filing our Form 10-Q later today. If you have any needs or questions after this call, please feel free to contact our IR team at any time. Thank you for your interest in the Tile Shop and your investment in the Tile Shop and we -- and have a great day.