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Operator
Good day, ladies and gentlemen, and welcome to the Tile Shop Holdings Second Quarter 2017 Earnings Conference Call. (Operator Instructions) As a reminder, today's call is being recorded.
I'd now like to turn the conference over to Adam Hauser, Vice President, Investor Relations. Sir, you may begin.
Adam Hauser
Thank you, operator. Good morning to everyone on the call, and welcome to the Tile Shop's Second Quarter Earnings Call. Following our prepared remarks, the call will be opened for analyst questions. (Operator Instructions) As a reminder, certain statements made during the call today may constitute forward-looking statements made pursuant to and within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 as amended. Words such as, but not limited to, plan, expect, anticipate, believe, estimate, target and any other similar words may be used to identify forward-looking statements. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from such statements. Those risks and uncertainties are described in the earnings press release issued today and in the Tile Shop's filings with the Securities and Exchange Commission. The forward-looking statements made today are as of the date of this call and the company does not undertake any obligation to update these forward-looking statements. Today's presentations may also include certain non-GAAP measurements. Please see the company's earnings release for a reconciliation of those non-GAAP financial measures, also available on the Investor Relations section of our website at investors.tileshop.com.
With that, let me now turn the call over to our Chief Executive Officer, Mr. Chris Homeister.
Chris R. Homeister - CEO, President & Director
Thanks, Adam. Good morning, everyone, and thank you for joining us today. I'm here with Kirk Geadelmann, our CFO, and we appreciate you joining us this morning as we report our results from the second quarter of 2017. The results announced this morning for the second quarter were below our expectations. Despite falling short of the growth standards that we have set over the past 2 years in the second quarter, we made progress in many key focus areas, delivered another significant reduction to our bank debt on the heels of strong free cash flow, opened 4 new stores successfully, achieved strong growth in several markets and grew our earnings per share. Perhaps most importantly, after a soft April, we approximately achieved our sales plans and delivered mid-single-digit comparable store sales growth over the final 2 months of the quarter. This gives us optimism for return to stronger growth and financial results for our business as we transition to the second half of the year.
Let me now share some further details from our second quarter. Sales for the quarter were $89.5 million. The $89.5 million of revenue represented growth of 6.2% versus last year, including comparable store sales growth of 0.5%. As just mentioned, the lower comp growth during the quarter was isolated to April and a key driver to the overall sales result in the quarter was slightly weaker-than-expected sales conversion rate, which was influenced by several factors that Kirk will discuss shortly. We achieved modest growth in traffic and average ticket during the quarter versus the prior year period. And we delivered double-digit comps in many markets during the quarter. Gross margin rate for the quarter was 69.7%, our eighth consecutive quarter with gross margin rate of 69.6% or better. Our adjusted earnings per share in the quarter was $0.15, representing growth of 7%, taking down another $8 million of debt in the quarter and bring our bank debt to its lowest level in 5 years. Our inventory levels continue to be well managed with inventory growth of 6.6% with 13 additional stores and 1 additional DC from the prior year period. Retail talent development remains a key area of focus and opportunity for the company, and our efforts in this area yielded several successful results in the second quarter.
In the quarter, sales associate turnover was down over 20% from the prior year period, continuing our consistent progress on improving this important metric. Assistant and senior assistant managers, key roles for successful store operations and providing a source of future store manager candidates had turnover levels that were down approximately 15% from the prior year period. Employee turnover also made strong improvements in our distribution centers and store warehouses, and this continued in the second quarter of 2017. We continue to feel lower turnover levels have broad benefits in serving our customer base and driving efficiencies in our store operations. Average store manager tenure continues to trend and approximately the highest level in over 4 years. We held our second of senior assistant manager leadership development training session for the year during the second quarter. This developmental opportunity for high-performing system managers continues to be highly successful preparing leaders for future store manager opportunities. The continued growth of our business with the professional customer segment has been critical to our success since 2015. In the second quarter, sales growth with Pro customers strongly outpaced overall growth, leading to another meaningful increase in Pro mix during the quarter.
We are excited about several new products we have recently added to our assortment, that we expect to be popular items with our professional customers in the coming quarters. Strong execution of our store unit growth strategy is another key focus area for the Tile Shop in 2017. In the second quarter, we opened 4 new store locations. Our seventh store in the Dallas market located in Fort Worth, our fourth location in the Denver market, our second store in the Nashville, Tennessee market and our fourth location in the greater Atlanta area located in Buckhead. We continue to build our new stores for less than $1 million on average with significant decline from our prior historical average of approximately $1.4 million. Our ability to build new stores at a significantly reduced cost, combined with strong revenue performance at these locations over the past several quarters, further validates the benefits we believe this can have for long-term cash flow and return on capital for the company. With slowdowns that occurred in the second quarter from the growth levels we achieved for the previous 9 quarters was certainly below the expectation that we set for ourselves. At the same time, there were many positives from the quarter to continue building upon, including a continued reduction in employee turnover, solid growth of our professional and customer business and continued strong first year performance from our recently opened stores. In addition, the introduction of a number of new products during the third quarter gives us confidence we can deliver a strong second half result in 2017 being a highly successful year.
And with that, let me now turn the call over to Kirk for further discussion on the quarter and our outlook.
Kirk L. Geadelmann - CFO & Senior VP
Thanks, Chris. This morning, we reported net sales of $89.5 million for the second quarter of 2017, which represents an increase of $5.2 million or 6.2% over sales of $84.3 million in the same quarter of last year. Comparable store sales growth was 0.5% in the quarter. This was the result of a meaningful shortfall to our plan in April. We can identify that over half of our April shortfall was a result of a decline in orders generated during the full week of Easter, when we are closed on Sunday, in comparison to a nonholiday week in the prior year. Typically, our second quarter revenue line is very similar to the first quarter regardless of Easter timing. So we were optimistic we could offset our April shortfall over the months of May and June. We were pleased that over the 2-month period of May and June, we returned to mid-single-digit comparable store sales growth and approximately achieved our sales plans. However, we weren't able to outperform our original expectations for those periods. So the quarter fell short based on our April result. It is important to note that prior-year comparisons for comp growth were very similar across all 3 months of the second quarter.
Beyond the April shortfall, a slightly weaker conversion rate was the primary driver of slowed growth. We believe the most significant contributors to the conversion rate result were inconsistent execution across markets and new product launches being more back-half weighted in 2017 than last year. The sequential decline in comparable store sales growth in the second quarter was generally consistent between mature stores opened more than 4 years and at stores opened less than 4 years. Gross profit increased $3.6 million in the second quarter or 6.2% over last year. Gross margin of 69.7% was unchanged from Q2 of last year. The gross margin in the quarter resulted from solid inventory control, partially offset by a slightly more promotional environment. Our selling, general and administrative costs for the quarter were $50.7 million as compared to $47 million in the second quarter of last year. Second quarter 2017 SG&A included approximately $300,000 of special charges related to litigation expenses. We concluded the second quarter with 130 stores, and 11% increase versus the conclusion of last year's second quarter, when our store count was 117.
Depreciation and amortization, rent, property taxes, utilities and other occupancy costs, primarily related to store growth, represented approximately $2.4 million of SG&A growth versus the prior year during the quarter. This amount included approximately $450,000 of preopening expenses. The remaining SG&A growth was driven primarily by compensation, benefit costs, and advertising expenses resulting from growth in sales, locations and employee headcount as well as continued investments to reduce turnover and drive retail talent development. Adjusted EBITDA was $19.1 million in the second quarter, representing growth of 0.8% versus the prior year period. Adjusted EBITDA margin was 21.4%, a decrease of 115 basis points versus the prior year, driven entirely by sales deleverage resulting from 0.5% comparable store sales growth. The non-GAAP net income presentation in the earnings release adjusts our GAAP quarterly results by eliminating special charges and then applies the tax rate to the result. This presentation results in non-GAAP net income for the quarter of approximately $7.9 million, growth of 11.7% versus the prior year period.
The current year non-GAAP net income translates into a basic and fully diluted Q2 earnings per share of $0.15, growth of 7.1% versus Q2 of last year. Turning to our balance sheet. As of June 30, we ended the quarter with $12 million of cash and approximately $19 million of long-term debt. We paid down over $8 million of debt during the quarter. We were pleased with our quarter end inventory of $67.3 million, which represented less than 7% growth from last year during a quarter that missed our sales plan, but still experienced 11% store growth and includes 1 additional distribution center location. Capital expenditures were approximately $10 million in the quarter, primarily related to new store openings, various IT investments, DC projects and store remodel and merchandising activity. As detailed in our earnings release this morning, we are providing updated expectations for the full year based on where we are through the conclusion of the second quarter and our current outlook for the remainder of the year. I'll highlight the key items that were updated this morning from our last guidance provided in April. From a top line perspective, our full year sales expectation has shifted from $350 million to $370 million, to $350 million to $365 million. The reduction at the top end of the range is primarily related to the second quarter.
Our outlook for full year comparable store sales growth is unchanged at low to mid-single-digits and the implied comp outlook for H2 is approximately flat to high single digits. With approximately 15 new store openings expected this year, our capital expenditures are now expected to be approximately $35 million, the upper end of our prior outlook of $30 million to $35 million. From a bottom line perspective, we now expect non-GAAP earnings per share of $0.49 to $0.56 versus previous guidance of $0.50 to $0.57. And we now expect adjusted EBITDA of $72 million to $78 million versus previous guidance of $74 million to $80 million. There are 2 primary drivers of the adjustment to our EPS and adjusted EBITDA outlooks. First, our Q2 sales shortfall versus our expectations. In addition, in the second half of 2017, we are now planning incremental SG&A expense in excess of $1 million related to work to identify and prioritize growth and expansion opportunities across a variety of areas. This expense is expected to occur pretty evenly across Q3 and Q4. We feel the timing is appropriate to invest in this work as we are committed to new store openings of mid-teens in 2018 and beyond. Significant West Coast expansion is in our future. Innovation continues to be rapid across the flooring industry and consumer behaviors and preferences continue to quickly evolve. This investment will identify and prioritize opportunities in a timely fashion as we continue to significantly scale our business. Finally, a lower full year tax rate expectation is partially offsetting the impact of the Q2 sales shortfall and the incremental half 2 expense on earnings per share.
With that, operator, we can now turn the call over for questions.
Operator
(Operator Instructions) Our first question comes from Daniel Moore with CJS Securities.
Daniel Joseph Moore - MD of Research
So just taking a step back when we put our foot on the accelerator over the last couple of quarters in terms of new store growth and a little bit of a hiccup this quarter. Just kind of step back and relay your confidence that the new -- faster new store openings wasn't a distraction and just your confidence on being able to get back toward mid-single digits comp store sales growth, while still accelerating store base? And a quick follow up.
Chris R. Homeister - CEO, President & Director
This is Chris. Thanks for your question. We remain confident, certainly, in our ability to deliver our long-term and back half, opportunity of driving stronger growth in the back half. And we certainly expect to be in the low to mid-single-digit comp as we've discussed in the past. I don't really view the acceleration of our new store growth as a distraction. I feel very confident and quite pleased with the overall performance of our new stores that we've certainly brought on to the company over the last several years and the last several quarters, in particular. So we remain confident our growth prospects over the back half of the year as I indicated in my prepared remarks. And we certainly are very pleased with our overall new store performance that we've seen to date.
Daniel Joseph Moore - MD of Research
Helpful. And can you just elaborate on the 2 main points that were drivers for the quarter? I guess, 1, the timing around Easter, not sure if I kind of call all of that. And 2, weaker conversion rate. Any specific markets, store classes or any factors that you've been able to isolate or identify?
Kirk L. Geadelmann - CFO & Senior VP
Yes. As we look back at the quarter, we certainly felt like the Easter ships could have some impact. You can certainly argue that looking at the data. I think the most important thing is that I think we felt it'd be helpful to provide some color on the monthly sales trends given the fact that our overall top line result was a bit disappointing. In terms of the other factor, conversion, we had a lot of markets that did very well from a conversion perspective. But we had a few that didn't do as well. And I think, it's fair to say that as we analyze each one of them in depth, there's just a variety of factors that are contributing to some of that performance. And we just -- we need to get back on consistent performance in some of those markets. We certainly have very clear action plans developed. And feel confident that we can take advantage of the traffic that we have.
Daniel Joseph Moore - MD of Research
Last one, I'll sneak in. Any update on trends thus far in July as far as comp store sales?
Chris R. Homeister - CEO, President & Director
Dan, I'm not going to talk about inter quarter performance. But I just reiterate, again, our optimism for a return to stronger growth in the back half from a financial standpoints across the board, including returning to our expected guidance range of mid to -- excuse me, low to mid-single-digit comp for the chain.
Operator
Our next question comes from Peter Keith with Piper Jaffray.
Peter Jacob Keith - Principal and Senior Research Analyst
I wanted to get your thoughts on, I guess, what I'd classify as air pocket that you had experienced in 2 out of the last 3 quarters, particularly around holiday periods to be talking about Q4 and then now Q2. Is there anything that you're thinking about differently on a go-forward basis on how you might manage through some of these holiday periods to avoid the sales slowdown?
Kirk L. Geadelmann - CFO & Senior VP
I would say as we look back to one of those air pockets in Q4, the driver in Q4 as we talked about in the call was a different organic growth driver. We -- the theme there was we seem to experience a little bit of a traffic decline, particularly in the latter part of the quarter. During the -- throughout Q4, we really felt like, as we talked about, we executed pretty well based on the traffic we had. Our conversion rate was solid, and our average ticket growth was there. They were pretty consistent with what we saw throughout 2016 by quarter. And I would say that this quarter and quarter 2, it was unique to Q4, where we felt pretty good about our traffic throughout the quarter. And our average ticket was up. But our conversion rate was down slightly. And as we looked at the data, as I mentioned earlier, it really isn't -- it wasn't a broad based decline. There was pockets within our business. It wasn't really unique to any vintage of store. It was really certain markets. And again, the reason for that slight decline in conversion rate seems to be a variety of factors, pretty unique to each market. And so have action plans developed and we feel good that we should be able to execute on those action plans.
Peter Jacob Keith - Principal and Senior Research Analyst
Okay. And I guess, when you look at the -- some of the weakness by market. So you have a competitor that's become public here recently, so that -- I guess the stock markets maybe a little more focused on competition as of late. Are you seeing any competitive overlap that's impacting that conversion in those markets?
Chris R. Homeister - CEO, President & Director
As Kirk talked about the differences that we're seeing by market vary for a variety of different reasons. And I would look at from a competition standpoint. I don't view it as any different in the current situation that we find ourselves in. In some markets from a -- in the Northeast, in particular where we've seen some significant promotional activity by a regional player and a national player and so -- and on a public player, that has an impact and that we're addressing and we will be going back -- going after aggressively. We've also seen some of that in the Southwest as well. Again, not by the company that you're referring to as well. And so we are looking at on a market-by-market basis, where if there is additional promotionality needed. And I'd also look at things that we're doing from a performance management standpoint. Regionalized and localized assortments is also an important element for us. And then the broad view of having a competitive action plan by market is also important action plan that we're further refining and implementing aggressively where appropriate.
Peter Jacob Keith - Principal and Senior Research Analyst
Maybe 1 other question then. So you did mention at the end of the script that you're going to accelerate the store growth to double-digit. Is that kind of at the high-end of your 8 to 12 range? Or you're contemplating they're moving more towards like a mid-teens growth cadence?
Chris R. Homeister - CEO, President & Director
No, we're looking still at the 8% to 12% unit growth. So that would be certainly at the top end of the 12% for this year. And you should look at it and for everyone on the call, look at it as a confidence that we have in opening stores successfully. We feel very good about our first half opening schedule of 7 stores this year, up from 3 last year and 9 total of last year as well. So we feel very good about the new store performance, how they're performing out of the gate. And the seasoned leadership that we have going into those stores as well gives us confidence to be at the top end of our range for 2017.
Peter Jacob Keith - Principal and Senior Research Analyst
And -- I'm sorry, I guess I was asking about 2018, you're making the SG&A investments to explore double-digit growth. Is that an acceleration above the 12%?
Kirk L. Geadelmann - CFO & Senior VP
No, Peter, that's really -- and we've done a variety of things over the last 3 years. Some examples include some work we've done around marketing and optimizing our marketing. And we had a lot of success with that initiative going back to Q1 of 2015, where we tested some things. And then more recently we had some great success with some things we did with our new store prototype, as you know. And we feel really good about our new stores, slightly smaller format. We're spending a lot less on CapEx, obviously, and getting some tremendous sales productivity. So I'd say this work that I referred to in my scripted remarks were -- was around similar things, where we're -- as we start to -- as we said, get up to mid-teens growth, we want to make sure we look at all opportunities and opportunities to optimize our current business and that's the nature of that work.
Operator
Our next question come from Peter Benedict with Robert Baird.
Peter Sloan Benedict - Senior Research Analyst
Just a little follow-up here. Just on the markets that have the inconsistent performance. Anything around like south cannibalization or what are you guys seeing from that standpoint as you ramp up the store growth? How are the other stores in those markets doing?
Chris R. Homeister - CEO, President & Director
Chris, here. I would now look at cannibalization as any significant issue in the performance of mature stores in those markets. And in general, the cannibalization rate is exactly where we would expect it to be. And for most markets, I would say they actually have 0 cannibalization rate given the fact that the -- these lengths of the drive and the duration of the drive continues to be over 30 minutes long for most of our stores that we're going into, even in the most densified markets that we have. So there are a few examples where that drive time is a bit less. But we feel that the overall grow that we're seeing in the market certainly offweighs -- offsets any of the cannibalization effect that we might be seeing on a mature store base in that particular market.
Peter Sloan Benedict - Senior Research Analyst
Okay. That's what we thought. Just wanted to confirm that. The -- in terms of the growth opportunities you're going to be looking a little bit more closely. I mean, what role is omnichannel playing in the evaluation? Talk about kind of the online dynamics in the business right now. And is there any consideration around merchandising categories or extensions that might make sense for you guys?
Chris R. Homeister - CEO, President & Director
Well, we're certainly looking at -- we're constantly looking at new product categories and new product types that we might want to be looking at or evaluating from a total chain standpoint as well as might -- what might be noted in online environment. Certainly, in the last quarter, we talked about the outdoor/paver category, which continues to have very good success for us. And we're pleased with its overall performance from a company standpoint. So we continue to look at what are those growth accelerants and where do we feel that we have a natural ability to extend our service to our customers and also extend our brand to other categories as we go forward. Pertaining to online, I'm not looking at a bifurcated strategy in between online and in-store at this moment. I really look at online that continues to be an important element for our success as we move into the back of the year and really for our out years as well. The online channel continued to have strong growth from a sales standpoint in the quarter securing solid double-digit comp increases over last year, and continues to be a strong comp driver for the company in general. And obviously as the brand that people interact with the most and most frequently even when they do come into the stores, they -- because obviously this category isn't highly researched category, where people are driving for inspiration, trying to understand their choices that are available to them. And so we're very pleased with the online approach and the strategy that we have in place at this point in time.
Peter Sloan Benedict - Senior Research Analyst
Okay. And a quick follow up for Kirk, if I can. Just on the long-term debt, $19 million, nice to see some more of the pay down there. Where do you see that kind of at the end of the year, Kirk, and when do you think you'll be in -- when we have that -- be done with that debt?
Kirk L. Geadelmann - CFO & Senior VP
All right. I think going back to our Q1 call, we talked about -- we estimate that we'd probably be around $10 million in long-term debt at the end of the year. So assuming our cash balance would be similar to what it's been, we'd be net debt 0, essentially. Obviously, we feel really good about the strength of our balance sheet right now and we're proud that we've implemented the quarterly dividends. So we feel like we're in a really good spot.
Operator
Our next question comes from John Baugh with Stifel.
John Allen Baugh - MD
Quickly, number one, April gross margin versus May and June. Just trying to get a feel, if there was an appreciable difference, how much additional promoting discounting you had to do to drive the single-digit in the latter 2 months?
Kirk L. Geadelmann - CFO & Senior VP
No, there really wasn't any differences in terms of gross margin throughout the quarter. We did talk about the fact that we are slightly more promotional. And -- but the interesting thing about our business is we don't really have a lot of impact to our gross margin when we are promotional. And that's because, as you know, we provide discounts to our Pros and we give our people the flexibility to work with retail customers on price. And so we do -- and we did feel like we had some good success with the promotions we ran in the quarter, particularly in May and June.
John Allen Baugh - MD
Okay. Thanks for that. And then, there was a lot of chatter about what will happen longer term with leases in terms of converting it possibly to debt on the balance sheet. Just curious your thoughts around that, how that may or may not influence your thinking about the store openings and debt levels in general?
Kirk L. Geadelmann - CFO & Senior VP
Sure, John. Yes, the short answer is, we don't think it will have any impact on our growth plans at all.
Operator
Our next question comes from Kate McShane with Citi.
Kate McShane - MD, Head of the U.S. Discretionary and U.S. Apparel and Retail Analyst
Just back to the conversion commentary. We are just a little surprised it was weaker, getting all the improvement you highlighted that you made in turnover during the quarter. So we just wondered about the product that was introduced in April and if that was well received and if you have any more color on new products being introduced in the second half?
Chris R. Homeister - CEO, President & Director
The new products that we're -- so let me just take a step back to 2016. In the first half of last year, we brought in over 400 new products into the assortment. And for this year, the introduction of most of our new products are coming into the assortment with the exception of the outdoor paver category that I already mentioned previously on an earlier question is more back-half weighted this year than it has been in the past, primarily for 2 reasons. One, from a production schedule standpoint, in new countries and new vendors that we're bringing on into our assortments, primarily South America and Western Europe. And then the second is really having -- as production schedules really ramp up with some of the new porcelain and ceramic tiles that we're bringing on, we wanted to up our orders. So instead of just introducing our product and having great success with it and then being out of stock for a prolonged period of time, we delayed the -- we've consciously delayed some of the product introductions coming into the store so that we have available quantities of products at higher levels and balanced across all of our distribution centers. So the impact on the quarter was somewhat significant from that standpoint given the fact that we made that conscious decision and certainly was surprising to the impact of new product introductions, we feel it's the right decision for us based upon having the availability of products across 130 stores and growing, and also having a balance correctly across our distribution centers.
Operator
Our next question comes from Joseph Feldman with Telsey.
Joseph Isaac Feldman - Senior MD, Assistant Director of Research & Senior Research Analyst
I wanted to touch on something we haven't talked about yet this morning, the Pro. If you could just give us the latest update, maybe trends among the Pro customers during the quarter and maybe where penetration stands today?
Chris R. Homeister - CEO, President & Director
Chris, here. And as I referenced in the opening remarks, the Pro is -- continues to be a paramount to our success. It continued to strongly outpace our overall growth with double-digit growth in Q2. And we feel very good about the initiatives that we have pertaining to the Pro. We feel that we still continue to offer the Pro unique products for his business and we feel that the opportunity for -- to extending credits having in-house accounts. We're moving more and more to an online environment to help them in a mobile setting in a nonwork setting, where much of their work is completed and having the ability to look at products on an online basis to understand inventory lookup in an online basis are important enhancements that are coming to the Pro as well. So in general, we are pleased with our Pro business as a whole. And we certainly view it as a core growth strategy for us as we go into the back half of 2017. The overall mix has shifted up slightly. I would approximate it around 35% of our business at this point in time.
Joseph Isaac Feldman - Senior MD, Assistant Director of Research & Senior Research Analyst
That's great. And did the Pro grow a little faster than just the typical DIY in the quarter?
Chris R. Homeister - CEO, President & Director
It did.
Joseph Isaac Feldman - Senior MD, Assistant Director of Research & Senior Research Analyst
It did? Okay. And then I wanted to ask -- I may have missed some of the response earlier. But on the tax rate, can you explain why it was so much lower this quarter versus last quarter? I apologize if I missed it, but just further clarification would help us. I know its bringing down the full year. I understand because of this quarter, but what was it different year-over-year?
Kirk L. Geadelmann - CFO & Senior VP
Yes. Sure, Joe. This is Kirk. It's primarily related to tax benefits associated with the exercise of stock options and ISO options as well. So we don't -- we think it's -- the benefit has isolated the quarter. But it is as you said, it's bringing down the overall forecast tax rate for the year.
Joseph Isaac Feldman - Senior MD, Assistant Director of Research & Senior Research Analyst
Got it. Okay. So you think it is just a 1 quarter event kind of a thing?
Kirk L. Geadelmann - CFO & Senior VP
That's our -- yes, that's our best forecasted time.
Joseph Isaac Feldman - Senior MD, Assistant Director of Research & Senior Research Analyst
And then just wanted to follow up. The work you guys are doing to identify new growth, just to be perfect crystal clear on this. Are you talking about -- I heard you say better operating efficiencies as you grow and gain further scale. You mentioned maybe West Coast. But were you referring to also other ideas or potentially a new store concept or getting into other categories of flooring like hardwood or laminate or other things? Or is it more focused on just what you had isolated about the operating efficiencies, so to speak?
Chris R. Homeister - CEO, President & Director
So joe, I think, I'd would look at it from the standpoint of, where we're identifying the expenses and something that for a project work that we've considered for some time. And I'd look at it as certainly over new executive on our team pertaining to supply chain and transportation. So the efficiencies of our supply chain and our merchandising is an important part of the work. As Kirk mentioned earlier, we are very pleased with the work that has been done previously of eliminating over 20% of our CapEx for new stores in the past. And I look at this as a similar vein of helping us be sharper on our execution as we continued to go on our growth story.
Operator
Thank you. Ladies and gentlemen, this concludes today's Q&A session. I'd now like to turn the conference back over to Adam Hauser for closing remarks.
Adam Hauser
Thanks to everyone for joining us on the call today. We'll speak with many of you soon. Have a great day.
Operator
Ladies and gentlemen, this concludes today's conference. Thank you for your participation. Have a wonderful day.