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Operator
Hello, everyone, and welcome to the TechTarget Q4 2021 Earnings Release Call. (Operator Instructions)
I will now hand over to your host, Charlie Rennick, General Counsel, to begin. Charlie, Please go ahead.
Charles D. Rennick - VP, General Counsel & Corporate Secretary
Thank you, and good morning. Joining me here today are Greg Strakosch, our Executive Chairman; Mike Cotoia, our Chief Executive Officer; and Dan Noreck, our Chief Financial Officer. Before turning the call over to Greg, I would like to remind everyone on the call of our earnings release process. As previously announced, in order to provide you with an update on the business in advance of the call, we've posted our shareholder letter on the Investor Relations section of our website and furnished it on an 8-K. Following Greg's introductory remarks, the management team will be available to answer any questions.
Any statements made today by TechTarget that are not actual may be considered forward-looking statements. These forward-looking statements are based on assumptions and are not guarantees of our future performance. Actual results may differ materially from our forecast. Forward-looking statements involve a number of risks and uncertainties, including those discussed in the Risk Factors section of our filings with the SEC. The company undertakes no obligation to revise or update any forward-looking statements in order to reflect events that may arise after this call, except as required by law.
We may also refer to financial measures not prepared in accordance with GAAP. A reconciliation of these non-GAAP financial measures to the most comparable GAAP measures accompanies our shareholder letter.
With that, I'll turn the call over to Greg.
Gregory Strakosch - Co-Founder & Executive Chairman
Great. Thank you, Charlie. 2021 was a banner year for TechTarget. We successfully integrated acquisitions, enjoyed healthy revenue growth, had over $100 million in adjusted EBITDA and strengthened our balance sheet through strong free cash flow and a $400 million convertible debt offering that we completed in December. We remain optimistic about 2022 and beyond as we have 4 tailwinds at our back. The first tailwind is a healthy IT environment. The second tailwind is the modernization of the sale of the marketing organization through the use of data. The third tailwind is growing compliance and sensitivity to privacy issues, which we benefit from because of our first-party data and permission-based audiences. And the fourth tailwind is the acceleration of the migration of face-to-face budgets to online. Today, we are releasing 4 annual metrics that demonstrate that our strategy is working and they were executing at a high level. We are also releasing today annual guidance for 2022 with expected revenues between $310 million and $315 million and adjusted EBITDA between $120 million and $125 million.
I will now open the call to questions.
Operator
(Operator Instructions) Our first question comes from Justin Patterson of KeyBanc.
Justin Tyler Patterson - Director of Internet and Media Equity Research & Lead Senior Analyst
Great. You discussed how Priority Engine is no longer the primary source of revenue growth. Could you highlight some of the key products where you're seeing momentum and how we should think about the growth rates there? And then secondarily, just diving deeper into Priority Engine, could you compare and contrast the revenue opportunity for the marketing version versus the sales version given you already have a foothold in marketing departments. How should we think about the pace of that sales product scaling out?
Michael Cotoia - CEO & Director
Great. Thanks, Justin. This is Mike. In terms of Priority Engine, and what we're seeing is really strong growth across all of our product lines. And as we noted in the shareholder letter, the Priority Engine revenues grew 20% year-over-year, and that represents about 25% of our overall revenue. So our largest -- some of the other products that we talk about are our purchase intent data-driven demand generation solutions. And we see those that would represent close to 40% to 50% of our overall revenue, and those are growing at a very healthy clip. And the reason why we're seeing that growth is because of the tailwinds that Greg had mentioned on the introduction. Having a permission-based audience with all the privacy concerns and compliance issues out in the market, our customers really want to go and engage and capture trusted and verified IT buyers in the IT decision-making process. And because of our owned and operated sites, content of sites across all the major enterprise technology categories, our members come in and they're permission based. We understand what they're doing based on the content that they're reading and that's very relevant for our customers because they want to know who's actually doing what in terms of engaging with content and how to follow up with them. So we're seeing everything across the board grow. And everything that we do across all of our suite of products is driven by our first-party purchase intent data, which is a good benefit for us.
And in terms of the Priority Engine, yes, we've historically and we will continue to sell in our marketing department. There are 2 different use cases. The marketing departments will leverage our data to go after very specific marketing initiatives like ABM strategies, going after specific accounts, competitive de positioning, what we noticed over the last couple of years was the data that our marketers were receiving from Priority Engine was getting leveraged by these sales teams. And those sales teams were being able to identify which accounts that they should go target. Now the data is very similar, but the way they use the data is very differently. So what we did was we increased the -- we had a launch in November, an update release that really focused on the sales use case, an updated user interface, so sales reps could go out and see which individual prospects were engaging which individual content at a specific time and date. So we captured that time line, better user interface to manage their territory, enable them to like take the prospects and enter them into their CRM system, understand which accounts and prospects within their territories were engaging on their own vendors website. So being able to capture that information and put it into a sales use case and into the sales process has been very beneficial. So we expect to see both on the marketing and sales side, the revenues grow, being able to get consistent data across marketing and sales helps create that bridge that's been missing between sales and marketing for years. So that's a big focus on that, and we think that both will enable growth across Priority Engine.
Gregory Strakosch - Co-Founder & Executive Chairman
Yes. And one point I would add there is I just want to make sure this isn't misconstrued. Priority Engine is still our lead pot product offering and our very biggest growth opportunity. It's just that today, all -- as Mike said, we're seeing strength across the board and all products are growing. But certainly, Priority Engine is our biggest and best growth opportunity.
Operator
Our next question comes from Aaron Kessler.
Aaron Michael Kessler - Senior Internet Analyst
Just maybe a couple of questions. On the customer metrics, I appreciate that, maybe you can just provide a little bit more details around that -- something about organic growth in these customer metrics, that would be helpful. And then second, just on the guidance for -- like it was relatively in line with expectations. Q1 a little bit made light of estimates. It just implies a little bit of a sequential decline. Can you just discuss the sequential decline for Q1. Is that just some more of the advertising like products that would be more seasonal and you expect that to snap back more in Q2?
Michael Cotoia - CEO & Director
Aaron, on the Q1 sequential decline, that's normal based on budgets and seasonality. That's pretty consistent with previous years. So Q1 is your lowest revenue number, IT vendors don't have all their budget set until later in the quarter. And then you'll see Q2 ramp-up, Q3, relatively consistent up a little bit from Q2. And then the biggest quarter is Q4. So I think if you look historically, you'll see that sequential from Q4 to Q1 is roughly down 13% to 15%. In terms of the annual numbers that we laid out, we started to report on these numbers last year. And we have our net revenue retention. We saw our total customers up 80%, increase in $100,000 spend is up 80%, increase in $1 million capital of over 70%. And the story for these annual numbers are exactly what we wanted to prove out and what our thesis was for the acquisition of BrightTALK. We saw organic growth, which we don't break down the organic versus the acquisition. But we saw healthy organic growth as well as acquisition growth. But really, it really does validate why we made this acquisition. And A, we're selling it the same customers. We're selling very complementary products. We're on the TechTarget side, selling content syndication and text-based solutions as well as Priority Engine and on the BrightTALK side, webinars and virtual events. And so when we have existing customers, they become more engaged with our entire portfolio and spend more of their combined offerings with us. And as we deliver those revenues and increase revenues, we have very similar operating margins. So you'll see the healthy margins as we've resulted in this quarter at 40%. So in terms of your overall question, we're seeing a good balance between the organic as well as to the acquisition, and that really does validate the thesis on why we made that acquisition.
Aaron Michael Kessler - Senior Internet Analyst
Great. And maybe quickly on the Healthcare IT acquisition you made recently. Just any updates on that in terms of the progress with integration.
Michael Cotoia - CEO & Director
We closed out on August 1. And right now, we've done a few low-hanging fruit things in terms of the operational side. But we are enabling Xtelligent to continue to run. And we -- our plans for that will be to launch new products into that market, launch new segments in Priority Engine, be able to leverage some of our channel products on the BrightTALK side to help with the audience and lead generation opportunities in Xtelligent. But that integration will happen throughout the end of this -- throughout the middle and end of this year in terms of operationalize and laying out those new products.
Operator
Our next question comes from Bhavin Shah of Deutsche Bank.
Bhavin S. Shah - Research Analyst
Just maybe on that point that you talked about of what you're seeing in terms of BrightTALK. Can you just maybe talk about exactly one of the areas where you're seeing a good cross-sell opportunity? And what's driving that? And kind of what's resonating with customers?
Michael Cotoia - CEO & Director
So Bhavin, if you look back at the acquisition and why we made that acquisition, there are several reasons. One, their permission-based audience, their content strategy and the ability to throw off really valuable first-party purchase intent data, but also the complementary product offering. At TechTarget, we're very tech-based, white papers, they're doing all the information, our editorial teams and all that gets captured into our Priority Engine platform. BrightTALK is very webinar, virtual-based type of information, buyers going on to research different topics. They'll spend 20, 30, 40 minutes on a webinar, and that is so very much complementary. So in terms of the low-hanging fruit, in 2021, what we did was we left both organizations run fairly separately. But where we would identify accounts that we're spending with BrightTALK, but not spending with TechTarget or spending with TechTarget not spending with BrightTALK, we would start introducing each other's sales force into those accounts to show the complete story, text-based, webinar-based, virtual-based, bringing it all together, being able to engage with buying team members and then capturing that intent. and delivering that through Priority Engine was a really big value. We've accelerated that where our customers want to mix media vehicle strategy. They want an end-to-end solution. And so we have identified not only customers that are spending with us and with one side and not the other, but customers are spending with both. How do you tie that together and align it and then how do we actually bring what we're delivering or we're calling this content to close strategy where we can get in with some of our analysts and experts even earlier in the stage to help our customers with their messaging and strategic positioning through content creation that can then be delivered and executed through webinars as well as tech space and ultimately capturing the Priority Engine platform and deliver it back to our customers to help them close more deals. That's when we see a lot of the synergies and the end-to-end capabilities.
Gregory Strakosch - Co-Founder & Executive Chairman
And I wanted one piece of Information here. At most -- there's dozens of vendors competing for these deals, and most vendors get eliminated without ever getting a chance to talk to the vendor. So the way the vendors have responded by that is they are producing a tremendous amount of content. So if you go to any software vendor's website, you'll see that they have multiple white papers and multiple webinars. And TechTarget has been the leading distributor of vendor-produced white papers basically forever. And BrightTALK is a leading distributor of vendor-produced webinars. So a very natural fit, a similar product offering but done with separate budget. So those product offerings were very complementary and really set itself up for a very healthy cross-selling opportunity.
Bhavin S. Shah - Research Analyst
Super insightful. That's helpful there. And just given the early success you've had with BrightTALK, I mean, how do you think about the appetite for potential future M&A going forward? Or is it still a bit of a digesting period with both BrightTALK and Xtelligent.
Michael Cotoia - CEO & Director
No. I mean we are very opportunistic when it comes to the M&A, and we're having many -- we have regular discussions, Bhavin, about what bets and some of the criteria that we've talked about before is still very consistent today. We're looking at different content strategies, good relevant content, permission-based audience, the ability to throw off first-party purchase intent data as well as other complementary product lines. So we are actively -- we continuously look at and have discussions, and we don't have anything to report today, but it's something that we'll keep our eyes on.
Bhavin S. Shah - Research Analyst
Just the last one for me. In terms of your guidance for '22, how are you thinking about some maybe marketing budgets potentially moving back towards face-to-face events. Is that a potential headwind going forward? Just fully appreciating that online solutions are here to stay? Are you going to maybe see a shift a little bit towards in presses conferences and the like?
Michael Cotoia - CEO & Director
Yes. I think that the major shift has obviously gone from face-to-face events to online and digital. I don't think face-to-face events will go away. And I think there will be some pockets of face-to-face events, which is normal. I mean sellers want to get out and meet clients face to face. There will be some events out there. I think a good analogy that we had used. I think in the last earnings call, which -- when we talk to other folks, is it's almost like the newspaper business, right? Like newspapers, every -- you get 99% of your information online, but every once in a while, you still want to get a newspaper and it's still out there and it's still available for people that want to pick up that newspaper. I think the face-to-face events will still be out there. But I think once you switch from -- the other analogy from an analog to digital type mindset, it's really hard to go back, A, you can scale the business more to digital, you can measure it more and it's more cost effective. So I think you hit it right. There might be a -- I don't think there's going to be a tailwind coming back at us. I think there'll be a place for face-to-face events, I think it will be pretty small.
Bhavin S. Shah - Research Analyst
Congrats on the strong end of the year.
Operator
Our next question comes from Greg Burns of Sidoti.
Gregory John Burns - Senior Equity Research Analyst
Just looking at the guide, I guess, like the midpoint of the EBITDA margin is around 39%. And I think you had previously messaged last quarter about targeting over 40% EBITDA margins. Can you just talk about what's implied in the guidance? And is that a function of just the mix of revenue that you see going forward?
Michael Cotoia - CEO & Director
I think at the exact midpoint, it's 39% at the high end of the range, it's the 40%. I believe based on you see in this Q4 results that we achieved 40% EBITDA margin, we believe that we're going to be able to achieve that for the year in 2022. That percentage is part of a range. And it's a small range based on a $315 million number. It's a fairly small and historically been a pretty accurate range. So I just think it's just rounding.
Gregory John Burns - Senior Equity Research Analyst
Okay. And then when we look at the customer metrics, what percent of those customers are utilizing kind of the Priority Engine for a sales use case. I'm just trying to get a sense of where we are in terms of starting to penetrate that market and how much of your business is currently tied to that sales use case?
Michael Cotoia - CEO & Director
Yes. That's a good question. So look, we launched the updated version in Q4. So I think in the past, sales were using a priority engine, but we didn't have any license type of arrangement on that. So that is brand new. So there's a difference. People were using it, but we weren't necessarily monetizing it by this modular approach. Starting in Q1, we have the marketing use case. And now we have the sales use case where we're starting to sell it based on the features and functionality, the workflow, the user interface and also see licenses for sales reps. So it's very early. We've seen strong adoption on this. And as we go through the year, we'll continue to monitor that. But the appetite is there for salespeople to get access to the data that we have been delivering to marketing departments, they want it in a different manner. So this has been a good move for both our customers and for us. They have a modular approach that really suits the need for what our customer needs. And most of the times, our customers want it for both marketing and sales. So when you have that situation and you have the same data being delivered and cut up and delivered to each of the constituents in the way they need it and want it and consume it. That would be a really good positive tailwind for us.
Gregory Strakosch - Co-Founder & Executive Chairman
Yes. And that -- very early days and why we're excited about it is we have the opportunity to sell the sales version to all of our marketing use case customers, now we have a separate module. And historically, we've always focused on selling to the kind of 1,500 largest IT organizations that had a sophisticated enough marketing organization to take advantage of our services. But now with the sales use case, we think that opens up the market to about 18,000 software companies. So a huge expansion of our TAM by having a separate sales module available to sell. But in terms of your question, it's top of the first innings, very early days.
Operator
Our next question comes from Jason Kreyer of Craig-Hallum.
Jason Michael Kreyer - Senior Research Analyst
I wanted to stay with that same theme. So just going back to that platform upgrade from November. I wanted to see if there's any early feedback that you've been provided. And then maybe if you can just talk about the selling process as you go to market to a marketing team versus going to market to a sales team? And just curious if there are any particular challenges going to the sales teams or any particular like benefits as you go in separately? Just kind of what your sales guys are seeing as they go to market separately.
Michael Cotoia - CEO & Director
Jason, that's a good question. In terms of the selling process, many times, we'll continue to work with marketing and have them bring in their sales counterpart. And when you get marketing and sales on the same page or in line with an investment that they're going to make, that's a win-win for everybody. So our sellers will go in, they'll work in the market and show how they use their data from Priority Engine and what they're doing and what they're looking for, we'll bring in or ask to be brought in the Head of inside sales, a sales executive, show them the data to show how we can carve it up and portray this and showcase this for both of their use cases, and it works pretty well. Now if a marketing person doesn't want to buy the solution from us, that doesn't say that our teams won't go to a sales leader and go in through the sales door as well and then work it inversely, go back sales and then go back to marketing later on. But having them get a seat at the table together to talk about how the data and the platform can work for both of their needs and their KPIs is a pretty powerful sales meeting, and it's a high get-it factor. In terms of your other question was based -- it was sort of a follow-up to the previous one, where we are fairly early innings on this, we've been -- we watched the sales use case. The early results of our launch, which is in Q4, it's only been a month or 2 is that we've seen an uptick in sales usage and engagement. And what we'll do is we'll look at how often sales reps are in the tool, how long they're in a tool, how many pages when they're in the platform, are they looking at, early signs, first innings, very positive.
Jason Michael Kreyer - Senior Research Analyst
As you look at that process longer term, I'm just curious because you talked about -- you've got -- you're going into a sales opportunity with a marketing guy and with the sales guy, do you envision having some of your sales reps being equipped to sell both the sales and the marketing. And do you see that as kind of an opportunity to maybe have better success going into these opportunities?
Michael Cotoia - CEO & Director
Yes. Our reps will sell both the sales and marketing, if that was your question. And getting those guys together is going to be -- it's a good dynamic to have. So our sales teams will walk in. We'll have one sales rep on our side, engage in the account, work with marketing, work with the client sales team together then bring them in together and then say, okay, here's how it works for both of you. And I think that's kind of a playbook that we're laying out.
Jason Michael Kreyer - Senior Research Analyst
Okay. You clarified that. And then I just wanted to understand this content to close solution a little bit better. You kind of alluded to it earlier, but wondering if you can talk more about just that go-to-market process.
Michael Cotoia - CEO & Director
Yes, that's a good question. So based on what we have to offer today, it's pretty unique, and I don't think there's anybody else that can do it. So our analysts and our publishers are market experts, we now have the ability and we're actually doing this of engaging with accounts at different levels and early in this whole cycle. So as accounts are looking at organizing and trying to figure out the strategic messaging and what's their play in the market. They need to do that with relevant content. And so being able to have an analyst group, our publishers, our market experts, working with those customers, but at different levels within heads of product, C levels, AR, like different avenues within those accounts, they're helping them craft and create their concept to a content strategy. And now being able to take that content and implement it into a purchase intent led sales and marketing enablement program, whether it's through virtual events, webinars, custom content case studies, customer content syndication and all the way through to the platform where we're engaging and identifying and delivering which accounts and which buyers that they should prioritize and sell to in order to help them close. And by this year, we really have to focus on tighter integrations into our customers' workflow to help with a bidirectional data feed to help them with their opportunities and pipeline and close one launch reports, we have that strategic end-to-end campaign almost closed-loop capability from content to, again, helping our customers close more business.
Jason Michael Kreyer - Senior Research Analyst
And sorry to keep asking questions, but I'm just curious because that content to close occurs earlier in that life cycle, how do you monetize this solution?
Michael Cotoia - CEO & Director
Well, we will be charging for the -- our customers all need really good content. And it's really hard for our customers to generate and produce really good content. And so our opportunity here is our custom content and analyst division to go in there and say, "We understand your markets. We understand your competitive landscape. We also want to stand the technology landscape, the validation opportunity. So when we go out there and help this content creation arm, we're going to charge them for that. But there's a big value for our customers because they don't want to go out there and use ineffective content, hire more content producers when they can have really good strategists like us helping them craft that. As the content gets built, it's in a multimedia format. It then needs to get executed through a campaign. That's where the BrightTALK and TechTarget and Xtelligent, also comes in, where we can have that integrated campaign to help them engage with permission-based audience members that we own and then help close the loop on the back end of the platform Priority Engine to show them better attribution and ROI.
Operator
Our next question comes from Bryan Bergin of Cowen.
Bryan C. Bergin - MD & Analyst
First one, can you provide an update on specific initiatives underway to expand the international presence? Maybe talk about regions that are highest priority for you and any key barriers to consider?
Michael Cotoia - CEO & Director
Yes. Bryan, on the international side, we are in -- throughout EMEA offices in Singapore, Sydney, Latin -- Mexico and India. And right now, we still have a lot of room in those areas. So the other reason why we made the acquisition of BrightTALK is that they had offices in very similar areas too. So we see one in the right places. We're still seeing a big transition from face-to-face event. If you look at the international business, and you look at the tailwinds that we talked about in the catalyst and this whole shift from face-to-face to online, that was really prominent in the international markets, throughout EMEA, throughout APJ. So being able to go out there and focus on grabbing those, we'll call it, field marketing dollars, enablement dollars, bringing them online and digital. We have a long way to go on that, and we're seeing good success in our international business is growing at a healthy rate. We'll continue to invest in those same regions right now. with more sales, marketing, customer success because, again, as we roll out Priority Engine and we get to the international pieces where it's more of a sales use case, we'll need more support, which we've already lined up in the budget to help support sales users in those regions as well. So we're going to stick in those regions and continue to focus on that because we still have a long way to go.
Bryan C. Bergin - MD & Analyst
Okay. Helpful. And then what's the underlying growth target for Priority Engine in that 2022 outlook? And just following up on one of the prior questions around potential online to face-to-face shift. Can you help us just frame how you should think about normalized growth pace in the non-Priority Engine business over time?
Michael Cotoia - CEO & Director
Yes, that's a good question. I think with the Priority Engine numbers, we would probably say very similar to the overall numbers, high teens to 20% growth. Again, we -- and then in terms of the online numbers outside of Priority Engine, pretty similar. I mean we have a really large, as I mentioned, like demand (inaudible) like all of our products are purchase intent-led, first-party purchase intent led. So we're seeing good growth across demand, which is more your content syndication and also through our branding elements because of our own operation sites, Google Limited and third-party cookies, people really want to focus on trusted and verified audience members, that's really important. So I would say would see the overall growth, very similar to the non-product side, 20%, non-Priority Engine products of 20% plus as well.
Bryan C. Bergin - MD & Analyst
Okay. And just a quick one on margins. So the keys to hitting that 40% EBITDA margin level, just talk about mix and GM versus potential SG&A leverage?
Michael Cotoia - CEO & Director
The margins are consistent across all the product sets, it's all revenue growth. The operating leverage that we have hit our revenue targets, we'll hit up 40%. We exceed them, we'll beat the 40%.
Operator
Our next question comes from Joshua Reilly of Needham.
Joshua Christopher Reilly - Associate
So starting off, we've seen generally strong results from big legacy tech as well as some of the more modern cloud vendors. Is that consistent with what you're seeing in terms of spending by customer segment? And then what are you hearing from just more broadly customers in terms of their willingness to grow their spend over the coming year given some of the economic uncertainty now with interest rates?
Michael Cotoia - CEO & Director
Yes Josh, in terms of big tech and growth, I would say this, we have a legacy global (inaudible) accounts. Now those are not largest accounts, but those are what you just call big tech legacy accounts, and those represent about 17% to 20% of our overall business within any quarter. And they're growing at a decent rate. Everything else, all the way to the other 2,600 customers, we're seeing a good balance across all of them. DC-backed large SaaS-based organizations. So right now, I would say -- I would summarize it by every region, by every product mix and by every customer class, it's been really well balanced and really exceeded expectations.
Going to your second question, in terms of growth, is there any concern out there in the market? I know the inflation numbers came out today and they were high, you're hearing about cost pressures. We, for us, based on the way our business is set up, it's not directly impacting us today where you might see something if it impacts some of our customers with their cost models have fallen off or getting a little bit tough. But as of right now, we have had no signs that our customers are slowing down, investing in intent-led persons end-driven marketing and sales solutions to help grow their market share. They do understand it's really critical for them to be in front of audiences at all times. And if you look at the dynamics of our customer base over the last 10 years, it's changed dramatically. It used to be -- we used to have a predominantly all on from hardware, some software types that would be selling units. Now most of our customers are SaaS-based, cloud-based, they're selling solutions and their customers are running their businesses on those solutions. So that definitely plays to our advantage in terms of the whole evolution of the enterprise IT market and where it is today. So right now, I don't see any pullback and all indicators are saying it's going to be a good year for us based on the guidance that we put out.
Joshua Christopher Reilly - Associate
Okay. Great. And then one more for me here. When you look at the annual net revenue retention of 150% for 2021, clearly, a lot of that was driven by having BrightTALK to cross-sell for the first time. Going forward, though, what do you guys think is a more sustainable rate for NRR here? And then should we expect another strong year given the penetration of BrightTALK still as early into the core TechTarget customer base?
Michael Cotoia - CEO & Director
Yes. I think I mentioned 2 things in the NRR number, the 150% number. I mean as I mentioned earlier, the huge benefit of the acquisition was being able to have existing customers become more engaged and spend more with our combined offerings. That whole complementary product suite, virtual events, webinars, content syndication was huge. So this really played out the way we thought. When we were on the call last year, we talked about the benefits of this acquisition, why we're doing this acquisition, selling to the same customers and moving forward from there and seeing success. That has proven out. In terms of expectations, I would say that if I'm looking at this a year down the road, I would think that the expectations would be the strong ones that we had in 2020 and 2019 of about 120%. We'll see how this plays out, but they're going to be healthy either way, but the 150% NRR really did help validate the thesis of why we made this acquisition and that it's working.
Operator
Our next question comes from Eric Martinuzzi of Lake Street.
Eric Martinuzzi - Head of Research & Senior Research Analyst
Just a clarification and then a question. On the revenue guidance, is there any divested revenue in either the Q1 or the 2022 revenue guidance?
Michael Cotoia - CEO & Director
No. That's all GAAP revenue.
Eric Martinuzzi - Head of Research & Senior Research Analyst
Okay. All right. And then on the -- curious on the headcount, where do we finish the headcount at the end of 2021? And then what's the plan for investing in headcount in 2022? Where does that go to by the end of the year?
Michael Cotoia - CEO & Director
Our headcount was roughly approximately 1,000 Eric. I don't have the exact number on. And we are hiring and still -- we expect the headcount to go up. Net headcount to go up 10% this year.
Eric Martinuzzi - Head of Research & Senior Research Analyst
Okay. And the primary focus of the hiring?
Michael Cotoia - CEO & Director
Product development, customer success, sales.
Eric Martinuzzi - Head of Research & Senior Research Analyst
All right. That covers the waterfront.
Operator
Our next question comes from Pinjalim Bora of JPMorgan.
Pinjalim Bora - Analyst
Great. Most of my questions have been answered. But one question that I have was when I'm doing an organic kind of calculation, I know you don't give inorganic contributions, but it seems like the guidance implies about an 18% growth, which should be a little bit of a deceleration from, say, mid-20s organic growth last year. You obviously have a new sales product. You outlined the 4 trends out there, which I'm guessing it's actually -- most of them are actually strengthening. Is there an outside chance that, that organic growth, everything done at the end of the year could actually be close to 25% or accelerate? Or would you say this is just a large number and it's bound to decelerate?
Michael Cotoia - CEO & Director
Pinjalim, a couple of things on that. Yes, we don't -- we didn't break out, as we talked about in the last call, organic versus combined. But in terms of growth -- like if you look at the business and you look at our improved business profile over the years, even pre-pandemic at a smaller number, we were growing at high single digits to low double digits. And now we're in high teens to 20% growth. So our business profile has improved tremendously, almost 2x. Now you have larger numbers. Back then, we're $120 million, $115 million company. We're a $300 million organization now. But to answer your question, this is a range that we see that we feel that we can meet. Now if there are increased improvements in the markets, everything works perfectly, the adoption on the sales use case, could there be upside to the number? There could be. But we're on February 10 right now, and we're trying to provide the best guidance and what I would call, what we call internally at a 2x improvement of the business profile from a few years ago based on the growth rates at larger numbers, I think it is a really good projection, forecast, and we're going to go, hopefully, go execute, hit and beat it.
Operator
At this time, we currently have no further questions. Therefore, this concludes today's call. You may now disconnect your lines, and have a lovely day.