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Operator
Welcome and thank you for standing by. Welcome to TTEC's Second Quarter 2020 Earnings Conference Call. (Operator Instructions) This call is being recorded at the request of TTEC.
I would now like to turn the call over to Paul Miller, TTEC's Senior Vice President, Treasurer and Investor Relations Officer. Thank you, sir. You may begin.
Paul Miller - Head of IR, Senior VP & Treasurer
Good morning, and thank you for joining us today. TTEC is hosting this call to discuss its second quarter results for the period ended June 30, 2020. Participating on today's call are Ken Tuchman, our Chairman and Chief Executive Officer; Regina Paolillo, our Chief Financial and Administrative Officer; and Jonathan Lerner, our President of TTEC Digital.
Yesterday, TTEC issued a press release announcing its financial results. While this call will reflect items discussed within those documents, please complete and review our second quarter 2020 quarterly report.
Before we begin, I want to remind you that matters discussed on today's call may include forward-looking statements related to our operating performance, financial goals and business outlook, which are based on management's current beliefs and assumptions. Please note that these forward-looking statements reflect our opinion as of the date of this call, and we undertake no obligation to revise this information as a result of new developments that may occur.
Forward-looking statements are subject to various risks, uncertainties or factors that could cause our actual results to differ materially from those expected and described today. For a more detailed description of our risk factors, please review our 2019 annual report on Form 10-K. A replay of this conference call will be available on our website under the Investor Relations section.
I will now turn the call over to Ken Tuchman, TTEC's Chairman and Chief Executive Officer.
Kenneth D. Tuchman - Founder, Chairman & CEO
Thanks, Paul, and good morning to everyone. I'm pleased to report that we delivered record second quarter results, demonstrating the relevance of our CX-as-a-Service platform as we rapidly pivoted to an engage-from-anywhere environment. Our focus on execution, combined with the agility of our team and platform provided seamless continuity to our embedded base and enabled us to win a significant number of new logos.
Our revenue growth rate accelerated 15.4%, and our non-GAAP operating income grew 96.2% versus the prior year period. Our adjusted EBITDA was an impressive $71 million, up 58.4% year-over-year. Based on our strong first half performance and forward-revenue visibility we are reinstating and increasing our original 2020 guidance. Our record bookings of $214 million for the quarter predominantly reflected heightened demand for digitization and virtualization solutions across our client base. Our ability to rapidly enable clients with a frictionless and fully digitized customer experience has never been more critical. We continue to build momentum with our agile operating model and proprietary Humanify Cloud technology platform. Our end-to-end approach to designing, building and operating customer experience as a service is succeeding for increasingly complex, high-end and mission-critical client needs.
Here are some recent examples of the essential work we're handling on behalf of our clients. TTEC has helped multiple federal, state and local government agencies with citizen engagement throughout the pandemic. In the Commonwealth of Massachusetts, our TTEC Humanify Cloud stepped in to support the Bureau of Unemployment Insurance, who experienced a sudden spike in daily unemployment claims, moving from a couple hundred to tens of thousands of claims per day. We rapidly deployed our fully virtualized Humanify Cloud solution to provide an on-demand, highly scalable and secure at-home technology, along with a virtualized customer experience team to deliver end-to-end citizen engagement solution.
We also partnered with the bureau in identifying new opportunities to improve citizen satisfaction and reduce costs through the expansion of digital channels. We rapidly implemented a new digital conversational messaging platform, so citizens could conveniently access vital info about their unemployment claims process. Our technology allows the commonwealth to migrate 35% of their voice calls to digital interaction and delivered a 50% cost savings benefit.
Operator, I apologize. I may have to take a brief break and pull up my script.
Paul Miller - Head of IR, Senior VP & Treasurer
Ken, I'm e-mailing it to you right now.
Kenneth D. Tuchman - Founder, Chairman & CEO
No, I have it. I apologize. Apparently, my printer chose not to print 1 page. One of the benefits of doing this from home. And last night, I did not check. So I have to find my second page.
Okay. Apologies, everybody, for the break. For a premier Fortune 500 health care client, TTEC Engage won a new mandate linked to the mission-critical task of hiring hundreds of registered nurses and other medical professionals to bolster frontline staff battling the pandemic. The scope of the work quickly expanded to take advantage of TTEC Digital capabilities enabled through a nurse line, so patients can engage around the clock 24x7. TTEC registered nurses interact virtually with patients and utilize case-by-case evidence-based assessment to ensure appropriate care.
Highlighting the complexity of the work, the nurses not only engage with patients, but also work with pharmacists and attending physicians to ensure clinically safe, cost-effective prescriptions. This is a great example of highly skilled work that has been virtualized as a result of the COVID surge and will remain with TTEC well beyond the pandemic.
For Volkswagen Group U.K., TTEC has kicked off a 5-year digital transformation project to reinvent the customer experience. Moving from current voice-centric systems to a fully contextual and integrated omnichannel experience. With Digital -- with TTEC Digital, Volkswagen will leverage our AI, our machine learning solution to power intelligent virtual assistance and other cognitive engines to enhance VW's customer experience. The fully virtualized end-to-end CX ecosystem will be delivered with TTEC Engage work-at-home customer experience team. The outcome will be a solution with a significantly higher customer satisfaction and deliver on a lower overall cost to serve.
The VW solution reflects a mega trend where consumer products are turning into experiences. According to IDC, experience has overtaken price and brand as the #1 differentiator for consumers. It's just no longer just about the type of car you drive, but rather the entire experience you receive from the car manufacturers' brand. From an integrated infotainment systems to telematic-enabled servicing, consumers have significantly higher expectations of their auto provider. This trend holds true in every industry. Consumers expect brands to offer continuous, personalized effortless engagement in their channel of choice with expertise in transforming the customer experience in ways considered futuristic only a few months ago.
Leading brands are recognizing they need TTEC's Humanify Cloud technology more than ever. Our continued strong bookings through July, are the best evidence of this market demand from the iconic brands that we target and serve. But to be clear, TTEC is well positioned to win both in and out of the current crisis with our proprietary customer experience as a service platform, consisting of our Digital and Engage businesses. They work together to virtually support the entire spectrum of the human and digital workforce at global scale.
TTEC's digital operating model is highly differentiated, and I'd like to spend some time unpacking this offering for the benefit of everyone seeking a better understanding of our overall value proposition. TTEC's digital technology and services are delivered through our integrated technology platform we call the Humanify Cloud. Our Humanify Cloud is a turnkey CX technology solution, enabling the largest, most complex organizations in the world to obtain all the cloud technologies they'll ever need to interface seamlessly with their customers. It is important to stress that our Humanify Cloud is unique in the ability to routinely serve clients with hundreds of millions of end customers.
Our Humanify Cloud has 3 main components. The first component is our Humanify Cloud -- is our CX ecosystem, consisting of dozens of best-in-class pre-integrated CX technology solutions, spanning omnichannel, AI, machine learning, robotic process automation, enterprise CRMs and ERPs and marketing automation to a highly proven suite of ready-to-deploy CX applications, such as advanced analytics and cybersecurity solutions, among many others.
The second component is our Humanify integration and API platform, leveraging TTEC's prebuilt connectors and enterprise-grade deployment platform, including Humanify's intelligent administration orchestration, analytics and automation solutions. This deployment platform brings together entrenched legacy systems and advanced SaaS applications, empowering customer experience teams to enable contextual and personalized customer engagements, providing increased customer satisfaction and deployment speeds that are typically 3x faster than point-to-point integration alternatives.
And the final component of our Humanify Cloud is the intelligent automation platform. Which delivers TTEC's proprietary AI, ML and RPA solutions to drive our clients' customer experience technology to new heights. We leverage our proprietary digital worker factory to infuse and orchestrate advanced AI and Big Data and a mix of other hyperautomation solutions to deliver the customer experience centers of the future today.
Our Humanify Cloud business, inclusive of proceeding solutions, grew 57.4% in the second quarter over the prior year period, one of the fastest areas of organic growth inside our company. The Humanify Cloud is enabled by our technology services team. Within this team, we have distinct practices to each of the 3 main areas of the cloud. We help clients design the ideal experience and corresponding technology stacks for formulating CX transformation road maps. We provide integration and orchestration services between CX applications and common business systems to deliver on our clients' road maps. And we determine our clients' optimal mix of AI and automation, delivering the full range of those capabilities needed in today's digital world.
To sum it up, the TTEC digital value proposition is delivered to clients through our Humanify Cloud. With our Humanify Cloud, we are architecting full customer experience technology ecosystem and managing them for our clients at enterprise scale through integrated multi-cloud environment. Humanify Cloud solution are structured as multiyear take-or-pay contracts in which our clients pay us in a fully SaaS format on a per-user, per-month basis.
From conversations with clients, we anticipate as the world attempts to emerge from the continued impacts of the pandemic, client focus will be even more concentrated on adding next-generation CX technology, enabled by our Humanify Cloud. The digital imperative forced onto the CX landscape by COVID-19 has become a permanent state of business, creating an even more favorable long-term demand environment for TTEC Digital. Although our clients have not lost sight of the strategic importance for transformative CX capabilities designed to fuel their longer-term growth, at this moment in time, they're acting with great urgency to stabilize their operation and financial performance.
Our significant client success during the pandemic is a function of our Digital and Engage business, enhancing one another in a unique way. Unlike Engage competitors, TTEC was able to leverage digital solution to seamlessly move 40,000-plus of our Engage workforce to a fully virtualized environment with 0 downtime and without interruption to our clients and their customers. This agile shift to at-home allowed Engage to execute on a significant amount of new revenue opportunity.
During this process, we leveraged our Humanify Cloud engineers to rapidly build and release our new dramatically improved remote worker platform. This solution, now operational and with general availability to both our Engage and Digital clients, equips over 40,000-plus remote CX team members with a full range of intelligent automation, analytics and omnichannel collaboration technologies, among others.
The platform meets the highest standards of enterprise-grade security requirements, including multifactor authentification, biometric security and environmental monitoring. The remote worker platform can be seamlessly deployed from our Humanify Cloud to thousands of associates in a matter of hours. The impact of this new platform can be exponentially amplified when combined with our new digitally enabled approach to the remote hiring, training, managing and coaching of our human and digital workforce. We are currently testing the full scope of the new ecosystem, and initial client results indicate greater team productivity and customer satisfaction in the virtual environment than when we were achieved -- than what we were achieving in our physical contact centers. We will be launching this new operating model in the coming months.
If initial results are any indication, we expect this new approach will not only improve our client outcomes, but will also fundamentally shape the future of customer engagement. Digital and Engage further enhance one another. By providing multiple go-to-market avenues, we're building our pipeline of client opportunities. Exemplified by the Volkswagen example shared earlier, we see greater demand than ever for the full complement of both Digital and Engage as one TTEC, which delivers on the promise of true end-to-end CX as a service, while preserving the highest quality experience at the lowest cost to serve. This is our preferred go-to-market approach. Our growing strategic partner ecosystem is also ripe with new opportunities to serve large enterprises right now. We have been purposeful in executing our partner road map, creating an ecosystem to enable a framework for enterprise-grade public and hybrid cloud CX application deployment. The extension of the channel partners continues to be a key component of our growth story into the future.
Today marks another big step forward in the future proofing of these capabilities as we welcome Amazon as our newest key strategic partner. Through the acquisition of VoiceFoundry, this acquisition extends TTEC Digital's Humanify Cloud to now include Amazon Connect as well as access to the full suite of services offered by AWS. This acquisition also diversifies our Humanify Cloud solution with VoiceFoundry's AI and machine learning capabilities while also adding another industry-leading omnichannel platform alongside our long-standing and highly successful Cisco partnership.
TTEC's global scale and large enterprise client footprint will result in compelling synergies. Top of mind for us is extending our reach into AWS's embedded client base. And through AWS's strategic partnership with Salesforce, an opportunity to tap into yet another massive channel of customer acquisition. We can now offer both AWS and Salesforce customers the opportunity to rapidly set up a fully integrated customer engagement ecosystem, with their enterprise-grade security and best-in-class suite of CX applications that scale to support millions of customers. Finally, we would also like to warmly welcome the entire VoiceFoundry team into the TTEC family.
In order to protect the unique value we've built in over a decade of delivering best-in-class client outcomes with Cisco, we will be maintaining separate and dedicated Cisco and Amazon sales team, focused on driving client value through their respective partner ecosystem. Leveraging strategic partnerships like we have with Cisco, LivePerson, Pegasystems and now Amazon is central to building our world-class approach to delivering CX as a Service, enabled by our Humanify Cloud. This strengthens the TTEC ecosystem and opens up additional points of access into the $640 billion CX marketplace.
There is a fundamental shift happening across the industry. Rather than relying directly on individual customer experience SaaS providers, clients are turning to TTEC as the CX orchestrator and journey partner of choice to build end-to-end customer-centric solutions into the cloud. We are just scratching the surface here. You can expect many more announcements to come about this -- in our go-to-market initiatives in future quarters.
We're very excited about the path we're on. Our expertise in future proofing our clients CX ensures that they navigate an increasingly complex and remote workplace while keeping customer experience intuitive, personalized and authentic. For these reasons, TTEC will be there to convert a long tail of healthy demand related to the adoption of cloud, omnichannel, hyperautomation and digital technology.
Our longer-term strategic initiatives have not changed. We are relentless in our pursuit to increase our market share by adding differentiated customer experience as a service offering, expand our channel partnerships and executing strategic and accretive acquisition. This gives us several avenues to leverage profitable growth and a well-capitalized balance sheet to increase shareholder value.
In closing, our strong execution and capitalizing on the wealth of new opportunity, brought to the forefront by COVID-19, is a testament to the humanity and resiliency of our people. On behalf of our executive team and our Board of Directors, I want to personally thank each and every one of our over 50,000 team members across the globe, over 80% of whom continue to work from home, for your hard work, your unwavering positivity and your relentless passion for client service during this historically trying time. We thank all of our shareholders for your continued support, and we look forward to updating you on our progress in the months ahead.
And Regina will now cover the key financial highlights to the quarter as well as share our stronger growth guidance to the full year. Thank you.
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Thanks, Ken. Good morning, everyone. I hope you're well and remaining safe and healthy. I'll start with some highlights on our record second quarter performance, go through our financial results and then provide some context regarding our 2020 guidance.
We had an exceptional quarter. Our strong financial performance is attributable to a handful of factors, including: our deep hands-on experience and tech-rich assets; the strength of our client relationships, enabling us to be a partner of choice in times of crisis and transformation; the speed at which we securely and efficiently shifted to our work-from-home platform; the rapid design and deployment of COVID-19 offerings; and the early actions we took to safeguard our profits, cash flow and liquidity.
Turning to our second quarter results. We closed $214 million of new business compared to $122 million in the prior year, a 75.4% increase. We had a healthy balance between business-as-usual and COVID-19 volumes. Engage grew 118%. Digital included a 3-month extension on the large government contract. 67.5% of the booking dollars were in multi-capability deals. We had noteworthy bookings in our financial services, government, automotive, insurance and hyper growth sectors.
We added 17 new logos. We signed 9 deals, which included our messaging and automation platforms. Our robust pipeline for the remainder of the year is approximately $1.1 billion, providing 4x coverage on our forecasted second half bookings. On a GAAP basis, we recorded a 15.4% year-over-year increase in revenue to $453.1 million, of which 9.3% was organic. GAAP operating income was $49 million or 10.8% of revenue compared to 5.8% in the prior year period. GAAP earnings per share was $0.67 in the second quarter, up from $0.25 in the prior year.
The remainder of my comments are on a non-GAAP basis, which exclude restructure and impairment expenses. A full reconciliation of our GAAP to non-GAAP numbers is included in the tables attached to our press release. On a consolidated basis and excluding the impact of FX, revenue increased 16.3%. Operating income increased 96.2% to $49.8 million, an 11% margin compared to 6.5% in the year ago quarter. Adjusted EBITDA increased 58.4% to $71 million or 15.7% of revenue compared to 11.4% in the prior year. Earnings per share increased 120.6% and to $0.75 in the second quarter compared to $0.34 in the prior year. Our double-digit top line growth is attributable to essential and surge work tied to COVID-19, the acquisition of FCR and Serendebyte and increases in our high growth, high-margin offerings.
On an LTM basis at June 30, these high-growth high-margin offerings, consisting of our cloud, systems integration, at-home, fraud detection, customer growth in automotive and hyper sector solution -- hypergrowth sector solutions collectively grew 44.2%. The increase in our profit and related margin expansion is a combination of top line scale, vertical mix, SG&A and depreciation efficiency and an increasingly greater percentage of our revenue in the high growth, high-margin offerings previously noted.
At the end of the second quarter, total cash was $482.3 million, with $700 million borrowed under our $900 million revolving credit facility. Net debt was $231.7 million compared to $172.8 million in the prior year quarter and $195.2 million sequentially. The sequential increase in net debt is due to the buyout of the remaining 30% minority interest in Motif, our fraud detection and prevention business, in addition to paying our semiannual dividend, offset in part by positive cash flow.
Cash flow from operations in the second quarter was $43.1 million versus $41.3 million in the prior year. DSO was 71 days in the second quarter of 2020 compared to 75 days in the prior year quarter, and 66 days sequentially. Capital expenditures were $15.1 million or 3.3% of revenue in the second quarter compared to $15.2 million or 3.9% of revenue in the prior year. Our reported tax rate in the second quarter of 2020 was 24.8% compared to 35% in the prior year. The decrease is due to a combination of jurisdictional mix, the tax income impact of accounting related to acquisitions and distribution -- dispositions and changes in tax rates and credit in these -- in select areas. Our normalized tax rate was 24.2%, and relatively unchanged from 24.7% in the prior year.
Capacity utilization was 68% in the second quarter of 2020 compared to 72% in the prior year period and 73% sequentially. The reduction in capacity utilization is a result of new business signings, predominantly leveraging our work-from-home versus brick-and-mortar platform. We are in the process of reshaping our facilities footprint to align with our clients and prospects changing views on geographic diversity and work-from-home versus brick-and-mortar mix.
Turning to our second quarter 2020 segment results, which are presented on a non-GAAP basis. Digital revenue was $77.1 million in the second quarter 2020 versus $78.5 million in the prior year. Adjusted EBITDA increased 34.6% to $18.7 million or 24.2% of revenue versus 17.7% in the prior year. Operating income increased 49.2% to $14.5 million or 18.8% of revenue, an increase from 12.4% in the prior year. Excluding the noncore consulting practices now fully exited, planned declines in our product and managed services offerings as clients convert to cloud-based services and removing the larger shorter-term government contract, Digital revenue grew 15.9%.
Our cloud offering, net of the large government contract grew 40.5%. We realized significant improvement in Digital's profit, an increase in our high-margin cloud-based revenue mix from 35% to 56%. The elimination of subpar profit margins related to the exited noncore consulting practices and a more efficient SG&A are the key contributors to our 24.2% adjusted EBITDA margin.
In our Engage segment, revenue was $370.9 million (sic) [$375.9 million] in the second quarter of 2020, an impressive increase of 19.7% over the prior year period. Organic revenue grew 12.4%. On a constant currency basis, Engage revenue grew 20.8%. Adjusted EBITDA increased 69.2% to $52.3 million or 13.9% of revenue versus 9.8% in the prior year. Operating income increased 125.3% to $35.3 million or 9.4% of revenue, an increase from 5% in the prior year.
The accelerated improvement in our Engage profit and margin expansion is attributable to top line scale, and an increasing percentage of revenue derived from Engage's high growth, high-margin offerings. In the 12 months ended June 30, 2020, these offerings comprise 46.3% of Engage's revenue versus 36.7% in the prior year period.
Our overperformance to date, strong 2020 revenue backlog and growing pipeline have enabled us the visibility and confidence to reinstate and raise our guidance. Before I jump into the numbers, I'd like to provide some context. While our pipeline provides ample coverage to our bookings estimates, financial uncertainty related to COVID-19 persists in many of the industries we serve. As a result, the timing of closing deals is more difficult to predict with reliability. Our second half bookings primarily impact 2021 top line volumes. Our full year 2020 revenue backlog is 99% of the midpoint of our guidance as of June 30, 2020.
Our fourth quarter 2020 guidance is intentionally conservative pending additional insight on our seasonal volumes, finalization of the HEROES/HEALS Act, volumes related to the extension of large government contract, and the general state of the economy. We intend to continue a rigorous management of our cost structure and working capital to optimize profitability and cash flow, maintaining a strong balance sheet to support continued organic and inorganic investment that will reliably lead to a sustainable high single-digit profitable revenue growth rate.
The midpoint of our reinstated 2020 guidance as laid out in our earnings press release, which includes the VoiceFoundry acquisition and excludes restructuring and impairment charges is as follows: revenue of $1.775 billion, a year-over-year increase of 8%. Adjusted for the items in our Digital business previously called out, revenue is estimated to grow 10%. And adjusted EBITDA of $253.3 million, a year-over-year increase of 21.1% and 14.3% of revenue compared to 12.7% in the prior year. Operating income of $161.9 million, a year-over-year increase of 25.3% and 9.1% of revenue compared to 7.9% in the prior year. Earnings per share of $2.40, a year-over-year increase of $0.51 or 27.1%. The other relevant guidance metrics include capital expenditures between 3.1% and 3.3% of revenue, down from 3.7% the prior year, of which approximately 70% is growth oriented. A full year effective tax rate between 23% and 25% (sic) [27%] and a diluted share count between 46.9 million and 47.1 million shares.
To obtain our third and fourth quarter 2020 mix of revenue, operating income, adjusted EBITDA and EPS at the consolidated and segment levels, please reference our commentary in the Business Outlook section to the second quarter 2020 earnings press release.
Before I close, we know that you are increasingly focused on what will come in 2021 and beyond. The evolution of the pandemic as well as when and to what extent the economy will improve, remain as open-ended questions. We will address 2021 in greater detail in future quarters once we have greater visibility to our third and fourth quarter bookings, including business-as-usual and COVID-19 volumes.
In the meantime, and as shared previously, it is important to note that our Digital business, excluding the large government contract, which ends in 2020, the noncore consulting practices exited and the declines in our product and managed services for reasons previously discussed, will result in a revenue base as we exit 2020 of approximately $225 million. We continue to estimate this base of revenue, growing in the range of 15% to 25% in 2021 and beyond.
In closing, it's the strength of our client relationships, CX technology prowess, operational know-how and resiliency of our global team that has mattered most in successfully navigating the coronavirus pandemic. We see the benefits in the advancement of our digital agenda and the evolution of our work-from-home platform and the improvement of our financial performance and in the retention of our people. Most importantly, we see it in the new logos who engage us in a time of crisis and the way in which we championed surge growth volumes in existing client programs. In doing so, we have created lasting relationships, relationships with business leaders for whom we are top of mind. As a result, we are already seeing in-crisis wins, transitioning to out-of-crisis business opportunities. We are optimistic about our competitive position, our growing addressable CX market and the increased speed at which clients are modernizing their customer experience platforms.
I'll now turn the call back to Paul.
Paul Miller - Head of IR, Senior VP & Treasurer
Thanks, Regina. (Operator Instructions)
Operator, you may now open the line.
Operator
(Operator Instructions) Speakers, for questions, we have George.
George Frederick Sutton - Partner, Co-Director of Research & Senior Research Analyst
I assume I'm the George you're referring to. So this is George Sutton. Congrats on the great results. The VoiceFoundry deal looks outstanding from our perspective. Given its attachment to the Amazon and Salesforce ecosystems, along with all the other partnerships that you mentioned, Cisco, LivePerson Pega, how are you -- you're obviously getting a lot of touches, given all of these relationships. Can you talk about how that's influencing that pipeline of opportunities?
Kenneth D. Tuchman - Founder, Chairman & CEO
George, I'll begin to answer that question, and then I really would like Jonathan Lerner, our President of Digital, to be able to chime in, and this will be his first time on our conference calls. What I would just simply tell you is the following. If you look at the OEM today and the smaller ones like the Five9, et cetera, they not only have a direct sales force, but they also have an agent sales force. And although their model is very robust and doing extremely well, we have a very different approach. Our approach is a partner approach. And it's an approach of basically becoming the largest and most valuable and important partner of theirs, where we partner with them and have access to their pipeline of many of their strategic deals. This is how we went to -- how we've gone to market with Cisco. It's been very successful. And it's how we're going to market with Pega. It's been successful. It's how we're going to market with LivePerson, and it's how we will continue to go-to-market with Amazon and others.
So what I would just simply say to you is that these organizations have dramatically larger sales forces than we have. And therefore, they're out there doing the hard rock mining, while our direct sales force is doing hard rock mining. And we're both coming up with deals. And because of our expertise in CX, we think we have a unique ability to help them close these deals because we bring so much more to the table than just the actual capabilities of integrating this all together. So what I would say to you is that there's a myriad of touch points that are added, a myriad of new channels that are added to bring forth a lot more additional opportunities. And I think you'll see, over time, as we continue to build out our partner ecosystem that it will give us the best opportunities to have access to the largest deals in the marketplace. And that's the part of the market that we're focused on. Jonathan, you want to take it from there?
Jonathan Lerner - President of Digital
Sure. Thank you, Ken. VoiceFoundry is consistently the go-to partner for complex and high-touch Amazon Connect engagement. I'm sure you've seen that. They've also been highly engaged as a partner with AWS in planning the aligned Salesforce Service Cloud Voice go-to-market effort. So they're right in the thick of educating, aligning and enabling this corral of 3,000 sellers on the AWS side and complement that with now tremendous interest and access to the Salesforce sales team. It pumps up the pipeline tremendously, George.
And there are tremendous synergies around how this diversifies our Humanify Cloud solution offering with the industry-leading omnichannel platform alongside, as Ken mentioned, our long-standing and highly successful Cisco partnership. What it also does, as Ken mentioned, is it addresses the reality that consumers are looking for CX-as-a-Service end-to-end system. So we've gone from point solutions to building systems with CX as the sustainable differentiated strategy. And this combination, not only of the VoiceFoundry acquisition in the AWS ecosystem, but layer on Pega and the trend towards automating and augmenting both agents and customers. And we see tremendous potential to accelerate and scale and reach a broader audience of customers and satisfy consumers and citizens as a result, George.
George Frederick Sutton - Partner, Co-Director of Research & Senior Research Analyst
Perfect. Quick one for Regina. Just definitionally, when you talk about 4x coverage on your -- with your pipeline coverage, can you just give us a sense of what that represents in your mind?
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. I mean we have -- as I said, we have a total pipeline for Q3 and Q4 of over $1 billion. And if you kind of look towards our view of being able to predictably do between $100 million and $150 million of bookings a quarter when you look at the second half, right, we've done $300 million in the first, and just, again, making sure that we keep the context of coronavirus pandemic in the room, that creates some different uncertainty than previously. We believe that, that pipeline, based on conversion rate should, outside of potential delays because of the pandemic, give us really good coverage. And what I mean by that is that pipeline is growing. It is equally strong in Digital as in Engage. Depending on the quarter, Digital will be anywhere from 35% to 40% of that. Within that, the amount of pipeline even beyond kind of Q3, Q4 is growing and very strong against Webex CCE. So hopefully, that's a little bit more context than whether that conversion happens, in Q3, Q4 or Q1, Q2, it is there, and it is real, and there are tailwinds like the acceleration of digitization, where I think the logos that we work with, both existing and prospects really have seen what's possible and they seem what's possible because in that surge of work is not humanly possible to get the number of humans in place in time to cover all these engagements. And so we saw a pretty rapid movement from voice to more digitized options like messaging.
George Frederick Sutton - Partner, Co-Director of Research & Senior Research Analyst
Perfect. Ken, I just wanted to note the irony of talking about the most fashion-forward of technologies and you get impacted by an old line printer.
Kenneth D. Tuchman - Founder, Chairman & CEO
Well, it's 100% my fault, I should have done some quality assurance last night. It was late, and I just assumed that the printer spit it out and it missed Page 4, so I apologize to everybody.
Operator
Our next question is coming from the line of James.
James Eugene Faucette - Executive Director
You guys did a fantastic job, obviously, responding in a very dynamic environment and taking advantage of the opportunities, but probably at least as importantly, helping your customers get to what they need to do for theirs. I wanted to ask, as you're looking at kind of that pacing of new business and the like -- obviously, big response in the June quarter, how are you -- or what are you being told in terms of urgency and that kind of thing from your customers as the pipeline is developing? And are there things that you need to do from a hiring perspective or other resources to be able to match what the pipeline is asking of you, at least what it could be for the time being?
Kenneth D. Tuchman - Founder, Chairman & CEO
Thanks for your question. That's not the easiest question in the world to answer, so you did not throw me a softball only because it's all over the board. We have clients that are trying to stabilize their own business and are rapidly shifting from a person-to-person business to a virtualized business, and we're there to help them and ramping them up and getting them so that they can operate in this new modality. We have clients that have built their business digitally from day 1. And their business is growing by leaps and bounds, and they're capitalizing off of the fact that they were always virtual. So you can think of whether it be streaming companies, gaming companies, in-home exercise companies, et cetera, those -- [in-meal] companies, all those companies are growing very rapidly right now and seizing the moment and capitalizing off of it.
And then you have more institutional-based companies who are trying to figure out what's around the corner and are frankly having difficulty in expressing what their long-term future volumes are going to be. That said, those companies, in many cases, are also seeing surge volumes because of whether it's unemployment issues or insurance issues, et cetera. So I would love to give you a pat answer. What I would just simply tell you is, is that we're seeing a mixture of opportunities. We're seeing what I would call pandemic opportunities. We're seeing "companies repositioning themselves" opportunities, and we're seeing "people thinking about post-pandemic" opportunities. I mean when you just think about every aspect of society has been impacted, think of what's going on with universities and how they're going to bring people back to schools, and we're getting involved with that, or how they're going to trace and -- do contact tracing when kids get sick and quarantining them, to insurance companies that are being overwhelmed by coverage questions of COVID. I could go on and on and on and on. But what I would just simply say is that we are seeing all different forms of demand. And as it relates to our ability to hire, we are definitely in the hiring mode right now, and we believe we'll be in that mode for quite some time, just based on the pipeline that we have and the opportunities that we have in front of us.
The other thing I would just say is on the -- especially on the Digital side. The one thing that this pandemic has done is, as we all know, I don't want to sound like a cliché here, but it has definitely compressed the time for companies to digitize. It has definitely compressed the time for them to figure out how to operate virtually. And so that in itself is creating a whole new opportunity set. It also is, I would say, getting a lot of companies to realize that if they were not omnichannel, they have no choice but to be omnichannel now. They can't just simply offer a retail in-person solution nor can they only offer a voice-only solution. They have to offer also -- they have to offer all channels, SMS texting, chat, co-browsing, live video, et cetera. And this is what we've been experts at for many, many, many years. And so our ability to help these companies very quickly move to these new channels and serve these new modalities is clearly benefiting us as well right now. So I'm sorry I'm not giving you a quick concise answer just because it's varied out there.
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
But let me just back it up a little bit with some quantification. So I think when all is said and done or something like maybe what we would have said at first, 25% to 30% of our bookings for the year and COVID-19-related, whether that's surge for the industries that have spiked in volumes or it's for essential work. The reality of it is, we believe that at least 60% of that definitely moves into next year. And a piece of that is -- just becomes ongoing for the reasons I can just talk about, but more importantly, to your question, at this point, when we look at, right, our highly probable pipeline for the second half, in Digital, 97% of that is not -- is non-COVID-19, right? It's business as usual. And it's about 82% in Engage. And so we see a dramatic change from the first half into the second half, which I think is definitely assigned from our clients, that they are starting to pick up their pencils on what I would say more generic transformation, improvement initiatives in and around CX.
James Eugene Faucette - Executive Director
Great. Regina, quick follow-up questions for you. First, it looked like DSOs ticked up a little bit in the quarter. Is that just the linearity in the quarter -- in business being reflected on DSO?
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
No. No, it's a function of a 20% increase in Engage. As you know, as companies who have high growth, they also have increased working capital needs. And so it's really purely when I analyze time to bill, when I analyze, right, the kind of days sales outstanding or average days sales outstanding, it's really a function of the tick-up in our revenue. And it also affected our cash flow, which you would have thought was higher given the growth rate, but in reality, you'll see it spike up in the second half. It's just really a timing.
James Eugene Faucette - Executive Director
Got it. Got it. Okay. That makes sense. I appreciate that. And then lastly, how is attrition trending? And is that benefiting your margins at all? And should we expect some variance on that as the world normalizes?
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. I mean our attrition is definitely up. Depending on the month, you're talking about 7 to 10 percentage points of improvement. Our absenteeism is very low. Two metrics that, as you know, when they spike, can eat at your margins. I would say that while -- if everything was equal, and we come out of COVID-19 and unemployment goes back to a reasonable level, of course, that will change. But we're not waiting for that. We have multiple stokes in the fire working on that. And then I would say we clearly are seeing a very different mix, geographic mix, and importantly, a brick-and-mortar versus at-home mix, and we do not believe that we'll be back to probably anything less than 50% on the work-at-home. Work-at-home has a lot of financial advantages, the margins are higher for a variety of reasons. The TA is more efficient, you can go anywhere in the world, if you will. Training is more efficient because you have less churn. So back to your point, people who work at home, we see less turnover in general outside the pandemic. And then obviously, you have the facilities costs, the real estate costs, and that includes not only the operating costs, but that -- importantly, that capital deployment that comes back in depreciation and interest costs. So we feel that we're doing the things to keep that improvement through a variety of channels.
Operator
For our next question, we have Mike Latimore of Northland Capital Markets.
Michael James Latimore - MD & Senior Research Analyst
Yes. Congratulations, impressive across the board there. In terms of VoiceFoundry, can you give a little more color on just how much activity they've had with Amazon Connect, maybe number of customers or seats that they deployed and then like typical deal sizes you're looking at there?
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. I'll...
Kenneth D. Tuchman - Founder, Chairman & CEO
No, go ahead. I was just going to say some of that we can answer, some of that I think we feel is proprietary. So I'll let Regina and Jonathan click in on that?
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. I was actually just going to pivot to Jonathan to do a high-level on that. Sorry, Ken.
Kenneth D. Tuchman - Founder, Chairman & CEO
Go ahead, Jonathan.
Jonathan Lerner - President of Digital
Thank you, guys. So complementary to what we do, we see their ASP, their average selling price, is very similar to ours. They have -- they traditionally, about 90% of their implementations involve integrations to, for instance, CRM and Salesforce. So from a fit, they're very similar. They are the leading independent partner to Amazon Connect. And as I've said in my earlier question -- response, they're look to as the "roll up the sleeves" partner, and they provide that white glove escort much like we do and have built a significant brand inside of the Amazon ecosystem to deliver on-time and on-budget deployments of Connect and beyond into the full suite of AWS.
So it's an excellent accretive acquisition. It's a great complement to what we do and what our customer-driven inorganic activity has been and will be in the future. And it really complements what the market is demanding, right? And that's not only choice, but cloud-first choice.
Michael James Latimore - MD & Senior Research Analyst
Great. And I noticed Salesforce Service Cloud now has Amazon as basically the preferred out-of-the-box contact center. I guess, I think it just came out last month. Is that something that you think sort of accelerates opportunities there?
Kenneth D. Tuchman - Founder, Chairman & CEO
100%. It's -- we've been working on this deal for almost a year. And this is something that we've been very well aware of and very focused on. And we think that, again, for the large enterprise-class customers, we think that this will open up a whole new pipeline. Again, when you -- we already have people from VoiceFoundry that are literally training large portions of the Salesforce, training Salesforce -- salespeople excuse me. And so we do absolutely believe that this will be a good opportunity for adding to our pipeline.
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. No, they do bring a rich set of clients with, let's say, 15 to 20 what I would say extra-large enterprise clients, in particular in insurance, financial services, e-commerce and a couple of others. So we do see a huge opportunity through their relationships to cross-sell into their client base. And then importantly, we find -- this is a very important asset for us to provide optionality to our Engage-embedded base as well as our Digital-embedded base.
Jonathan Lerner - President of Digital
I'm piling on here, guys, but not to mention their presence in EMEA and ASEAN and their strength globally, so this -- again, extending our reach not only in the Americas, their reputation for that "roll up the sleeves, white glove" delivery extends into EMEA, ASEAN, especially in Australia and New Zealand. Thanks.
Kenneth D. Tuchman - Founder, Chairman & CEO
Thanks very much.
Michael James Latimore - MD & Senior Research Analyst
And then on the Engage business, how much of the sort of incremental demand you're seeing comes from companies with sort of internal call centers? Everybody has to go home, they're just -- these companies are just not technologically savvy enough to handle kind of remote agents and so they may be now outsourcing more to you guys. I mean how much is that dynamic sort of occurring right now?
Kenneth D. Tuchman - Founder, Chairman & CEO
Well, first of all, you should know that on the Digital side, we're helping those clients with their at-home solutions. So clients of ours who are struggling, the first thing we're saying to them is, if you like, we can put you on a platform, and we'll help you do this yourself. So we think that, that is an important aspect of opportunities as well as future opportunities.
As far as how much of it is clients with captives, I think there's just -- when you look at the overall outsourcing marketplace, not according to TTEC, but according to the third-party analysts, they claim that only 25% to 30% of the marketplace is actually outsourced. Even if you think that -- that number to me feels a little on the low side. I think it's maybe more like 35%. But regardless, there is a tremendous amount of work that is yet to be outsourced. And I think that this, in itself, has been a huge wake-up call because so many of these clients have really -- they were caught flat-footed. And even though they had all kinds of disaster preparedness plans, they never -- they weren't prepared for this.
And so I think you're going to see over time that the mixture of internal versus external is going to change, and I believe you're going to see it increase pretty significantly, that more and more clients are going to realize this isn't their core competency. They don't have all the agility, and they don't have the default tolerance capabilities that we've built in globally to our systems and technology. And so I think you're going to see just overall, not only in this business, some of which is temporary shifts, I think that more and more are rethinking how much of this business they want to permanently place in an outsourced situation. And we are definitely having those conversations as we speak right now with many clients about their interest in increasing the amount of business and decreasing the amount of captive. Let alone, we're more cost effective.
And I don't want to sound like I'm bragging. But in most cases, we significantly outperform our clients' captives. And so at some point, I think many of our clients are going to realize that if we're operating at a lower overall cost to serve, we're delivering a higher quality, it makes more sense for them to continue to distribute more business to us as a partner as well as others.
Michael James Latimore - MD & Senior Research Analyst
Yes. Great. And just last one. Ken, did you say that the bookings strength has continued in July, is that what you said?
Kenneth D. Tuchman - Founder, Chairman & CEO
Yes. Our booking strength across both -- excuse me, I'm sorry, bookings or pipeline? I apologize.
Michael James Latimore - MD & Senior Research Analyst
Whatever your timing was, I thought you said something about July.
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. We had a comment in Ken's script that indicated strength in July. And it was a strong month. We have ways to go, but a strong month.
Operator
For our next question, we have Bhavan Suri of William Blair.
Bhavanmit Singh Suri - Partner & Co-Group Head of Technology, Media and Communications
Let me echo my congrats. It was a great quarter. Given who's on the phone, I'd love to just touch on the Digital segment for a second. Better margin, more sustainable revenue and then sort of when you think about sort of it growing 15% to 25% and the Cloud business growing really fast. I guess the question I have is that you've got essentially lower sales versus competitors, and you're relying on partnerships, why not sort of say, "Okay. We might invest a little more in sales, kind of own the customer relationship as opposed to partners owning them and drive growth that way," so maybe why not start more salespeople to drive that growth? Just trying to understand the philosophy that you guys have on that side given sort of the traction we're seeing.
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. Let me just kind of add a data end point and then maybe hand it to Ken or Jonathan. But I think you will see if you kind of -- the SG&A second half to first half is up about $2 million. And so -- and that's specifically in Digital. So to your point, we do -- we are very much stepping up the investment in the go-to-market. Ken or Jonathan?
Kenneth D. Tuchman - Founder, Chairman & CEO
So yes, we're stepping up the investment in go-to-market. One of the things that is probably we do to a fault is we're a conservative company. So unlike some of the other tech companies that "it's growth at any cost," we appreciate the fact that we're a public company and that we need to deliver consistently on the promise of being a profitable company, et cetera. And we don't have the luxury of pivoting, like other tech companies, where you are expecting us to basically lose money or breakeven just so that we can show -- put up very high growth numbers. What we're doing is kind of riding that tight rope, so to speak, of balancing the investment and the return on investment and then also being able to deliver the profitability, the EPS, the cash flow, et cetera.
What I would say to you is that, first, understand that Jonathan has a direct sales force, and he also gets to capitalize off of the TTEC Engage sales force as well that's in the market every single day.
And as it relates to partners, yes, in some cases, they are bringing us business. And in some cases, there is margin that they are benefiting off of, et cetera. But what I would say to you is that at the end of the day, we still think that it keeps -- it helps us reduce our overall SG&A. And I'm actually going to take it a step further and tell you that not only do we want to be the prime and we want to also work with prime, but we also want to be the subpartner. And what -- what the marketplace doesn't really know, and I can't really say who they all are, but let me just say this to you, some of the largest systems integrators in the world, and you could imagine who they might be, use us as their subpartner to implement CX because we're viewed as the experts in doing so. So they might win a massive contract that includes 100,000 unified communications seats and 30,000 or 20,000 omnichannel seats, and what they'll do is they'll say, "Look, every time we try to implement the contact center, the technology is way too complex. Therefore, we've had failures in the past. You take command and control of that aspect of the business, and we'll do the UC portion." And so whether it's major telcos across the country that do that with us today or major systems integrators, we're happy to be there for them, and we still think we can drive a very acceptable profit margin.
But that said, I'll just close by saying that we are encouraging Jonathan to prudently invest in sales and marketing and to prudently add more salespeople. And I think over time, you're going to see a continued increase in investment on the SG&A side of the Digital side of the business. Jonathan, you want to add anything? Sorry for waxing on so long.
Jonathan Lerner - President of Digital
I'll echo. Predictable and profitable revenue sales growth is what our commitment is to the shareholders and to you, Ken and Regina, in the Digital business. But additionally, if you peel back to our recent acquisition of VoiceFoundry, for instance, we're expanding our reach both directly and indirectly, right? And I'll also comment that in Q2, we also signed up a global SI as a means to distribute and work together in addressing citizens requirements for contact tracking and tracing. So our reach, as we've been given the rope, is to both manage the business profitably, but look for the opportunities you described, right, and do so by expanding our reach through partnerships, through direct adds to our sales force and through our aggressive growth with VoiceFoundry, expanding another dozen people to represent our brands, both indirectly and directly. So I think we're very much accomplishing that and taking advantage of scaling the volume and the hot market in CX right now.
Bhavanmit Singh Suri - Partner & Co-Group Head of Technology, Media and Communications
Got you. Got you. No, that's very helpful. Just one quick one and I'll exit at the end here. And maybe for Regina here. How are you guys monetizing customer rep calls vis-à-vis digital interactions? And if you look at that math, it just moved to 35% digital interaction. I guess, how the monetization works, and is that sort of why gross margin is kind of flat? Just trying to understand those 2 components.
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. I wouldn't say that the improvement in margin we get by virtue of putting our revenue at risk on an outcome basis is the reason why Digital revenues. It -- we are more and more pricing to outcomes, making commitments on the deflection rates as well as conversion rates. So much of our messaging and automation or, in general, engagements now are including that. But what you're seeing in this quarter doesn't have enough of that to be the cause to the profit. That said, at a 24.2% EBITDA, probably sooner than we had anticipated, we believe that we've got, again, multiple stokes in the fire on the things that we're going to do, not necessarily cost-cutting or restructuring our costs, but importantly, extracting the value that we're bringing to our clients in terms of our top line, albeit some of it may be fixed fees and then some of it tied to the outcomes that we drive for our clients.
Operator
For our next question, we have Bryan Bergin of Cowen.
Jared Marshall Levine - Research Associate
It's actually Jared Levine on for Bryan. Congrats on the strong results. In terms of bookings, can you kind of help us parse the mix of -- between Digital and Engage within bookings? And then were there any notable large deals within the bookings this quarter?
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. The -- from a quarter point of view, about -- of our $214 million, just under $45 million of that is Digital, and the balance is Engage. It's not a -- it's a typical mix. And in both of these businesses, yes, we had some very significant bookings.
Jonathan, I don't know if you want to cover a couple of noteworthy bookings on the Digital side.
Jonathan Lerner - President of Digital
Sure. Well, I'll -- let me begin, Jared, with just the strength of our Humanify platform solutions for the public sector, mainly in the federal space. We've got really the Cisco ecosystem markets only, FedRAMP and IL4 pending certified solution on the market today. So we had great growth in strength, expanding in the public sector in all 3 of federal state and DoD. So that was a highlight. We also, as Regina commented, we expanded our global footprint with a top insurance company in the quarter. And what I'd say is that, that success continues into the third quarter as well, contributing to not only a nice start, but a linear start to month 1. And we see that continuing around our unique solutions and how we've actually orchestrated a lot of those solutions for an increasing mix of the global brands that rely on us to power better experiences at lower overall total cost of ownership.
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. I mean I think the other thing about bookings is it's -- we have -- we had a new logo in auto, a big deal there. We had 2 new insurance companies come into the fold. We had 3 new public sectors now getting into state, 5 new hypergrowth. We did, as Jonathan said, we closed 10 government deals in the quarter. And very interesting, if you look at auto, right, auto, year-to-date, we've grown our order bookings 4.2%, and we've grown our retail 2.9%. So even the verticals where we felt we were maybe going to be negative this year are positive.
And as I said in my script, I think one of the things that we're most proud of is the 9 deals that we did in Digital relative to automation solutions. And just the percentage of our bookings, 67.5% of our bookings, had multi-segment capability in them. So I would say those are some of the most noteworthy things from a bookings point of view in addition to the volume.
Jared Marshall Levine - Research Associate
Okay. Great. And then in terms of Engage, looking at the guide for 4Q, I believe it's implied to contract at a low single-digit rate. Is that a bit of an element of conservatism or maybe an expectation of kind of a drop in kind of surge-related activity? Kind of what's -- if you could just provide some color there.
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. And if you go back to my script, and I gave some context before I jump into the guidance, there's a paragraph there in and around that, that we are admittedly conservative in the fourth quarter, pending some insights on Q3 bookings, depending what happens to the euros or the HEALS Act and just pending basic macroeconomic relative to our seasonal volumes.
So we feel that we did take for the fourth quarter. We obviously have great visibility to the third quarter. And then for the fourth quarter, we wanted to lean in and give guidance because we're very confident in the numbers that we've put out. But just caution that, that fourth quarter does look to come down primarily because of our conservatism. Our management plan would be different than that, but we want it to be cautionary.
Kenneth D. Tuchman - Founder, Chairman & CEO
And I think it's really prudent for us to do that because even though we're watching our pipeline grow, et cetera, I just think that when you re-listen to all the other public companies that are reporting, and I'm not speaking about even in our space, and we listen to the uncertainty of all the different CEOs of the Fortune 500 companies, we just think it's the right thing to do at this point instead of acting reckless and just simply saying, it doesn't matter what happens, et cetera. There is, as we all know, a lot of variables: a pandemic that is unknown as to when we'll have a vaccine, and when enough people will actually be vaccinated that it will make a difference, and how effective that vaccine will be, we'll have a major election coming up, et cetera. And so we just feel that there's tremendous amount of uncertainty. That said, we're going to do the very best we can to capitalize off of the environment that we're in, and we're very confident that we will deliver on the numbers that we're putting forward. We just don't want to get ahead of our skis, and we think it's time to be prudent and conservative.
Operator
For our next question, we have Jason Kupferberg of Bank of America.
Unidentified Analyst
This is [Cathy] on for Jason. I'll just ask a quick 2-part question. So first, I wanted to know, overall, it kind of seems like low utilization ticked down a little bit. Just how are you guys thinking about balancing the growing margins with kind of a lower utilization, maybe continuing in the back half of the year and continuing investments in the workforce, especially on the Digital side? And then the second part of my question is just an update on how you're seeing hiring, especially in some of the key geographies that you're looking to maybe maintain or develop a more bigger presence in?
Kenneth D. Tuchman - Founder, Chairman & CEO
So how about if I answer the last part of your question and then Regina, Jonathan can answer the first part of your question. So as it relates to hiring, we couldn't feel better about our hiring not just because the environment is such with a lot of highly unemployed people, but we're really excited about the culture that we've created and just the momentum that we have off of the culture that we've created. I can tell you that in doing this for 38 years, we have never ever had more talent seeking us that are gainfully employed in the highest level of executive positions looking to come to work for us. The realization that customer experience is the go-forward differentiator of all brands is now here. We no longer have to proselytize it. And consequently, the amount of middle management all the way up to senior executive leadership that is seeking us out and looking to work for us is unprecedented, and we couldn't be happier.
And on the frontline, it goes without saying we have ample access to labor across the globe in all markets.
And then I just want to second something that Regina said, which is we believe that a high percentage of our business will stay at home. And so consequently, we have always been successful because we've been in the at-home business for well over a decade. We've always been successful in attracting we feel are the best and the brightest to our at-home environment. So regardless of how much the economy -- how tight the economy gets, how successful it gets as it relates to a recovery, et cetera, we are not in any way, shape or form concerned about our ability to hire frontline as it relates to at-home.
And then just real quickly on the Engage side of capacity, which is not what you actually -- I don't believe this is where you were focused on, but I just want to say we have been very proactive, as Regina said, in looking at all aspects of efficiency and our cost, et cetera. And what I would just simply say to you is that we started on a program as soon as we saw this pandemic coming, which believe it or not was around January 13 when we started acting on this, which is why we had no interruption in our service, and we recognized the fact that we were going to be a bit top-heavy on bricks-and-mortar capacity. And so our real estate department has been working around the clock rationalizing real estate so that when we come out on the other side, we will not be sitting on too much excess real estate. So we're proactively shedding real estate as we speak. And we will be continuing to do so all the way through next year to rightsize our bricks-and-mortar due to the increase in at-home. Regina or Jonathan, why don't you take it from thereon?
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. I mean I think this is an Engage question, not a Digital question. So just a couple of things. First, with clarification, our utilization of our capacity is relevant to our seats, and this is about our associate seats in Engage. And it is down. Just further clarification that Digital certainly has space, but it is a light footprint and will get even lighter as most other companies with more -- even professional services is doing.
On the Engage side, it is down. As I said, it's down because as we kind of built our capacity, the only thing we've built this year are 2 sites that are dedicated sites for a major financial services company we have in a new auto company that we got at the end of next year. That is now ramped and very successfully ramped.
So the seat utilization really right now is all about new -- net new, new business from new logos or existing clients that are predominantly picking a work-from-home option. Please understand that, while a good 85% of our global workforce, including the associates, are at home, that those seats are paid for by our clients and are being reserved for them as they request. So Ken talked about the fact that we jumped into action. In fact, we have probably 10 sites that we're now affecting improved reduction of all or some. But the reality of it is, our clients are still in the process of making their decisions on their mix between brick-and-mortar and at-home. And while they're doing it, make no mistake, their pricing has to continue to include the reservation of those seats. And then I think Ken talked about the most important, which is we are very, very active with our clients and internally. And in fact, as usual, we've developed some thought leadership and a thought-leading workshop to actually work through with our clients' TTEC's point of view on where they should be. So very collaborative sessions going on now to format in a positive way for the clients and us.
Operator
For our next question, we have Josh Vogel of Sidoti & Company.
Joshua David Vogel - Analyst
Pretty impressive results, all things considered. I apologize I was bouncing back and forth between calls, so I apologize if any of this is redundant. But could you quantify the amount of surge or temporary work you picked up in Q2 as well as what's baked into your second half guidance? And maybe just some commentary around what the margin was on that business.
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. So I think I'll go back to a comment that I made earlier. And the way we would articulate that is, we believe that when all is said and done, about 25% to 30% of the bookings that we have that were inspired, if you will, by COVID-19, are full year bookings. And we also believe that we'll keep that on a go-forward basis, importantly, through next year, at about a 60% rate.
When you look at our kind of COVID-inspired bookings, a good amount of that is surge work. And our view is it's surge work for human -- that's related to human behavior, eating more at home, doing more things at home, consuming in-home types of things. So we don't believe that those behaviors are going to change on a dime and that we get the benefit of new logos in states that we're working with, where we laid in messaging. And there's just no way that they're going to do unemployment without that into the future. And so the way we would call it now, we can update this, is when all is said and done, because I also talked about the fact that when you look at the first half versus second half, the second half pipeline has maybe 82% -- 82% of it is non-COVID on Engage, and 97% is non-COVID on Digital. So when all is said and done, and like I said, 25% to 30%, but I think it's important when you think about that, that it's just not a Q2. It will -- it is in Q3, it is in Q4, and it's -- we're seeing clients move. Somebody asked the question earlier. We're seeing clients that we helped in tech actually move and now say, "As part of my strategy, I need to start outsourcing on the service side."
Kenneth D. Tuchman - Founder, Chairman & CEO
Yes. If I could just add one other thing and that is that we have historically, on the digital side, been a big-deal company. And as you can imagine, a lot of the deals that Jonathan's group are shaping and forming are deals that, in many cases, take 9 months, 12 months, et cetera, to shape and form, et cetera, because they're very large, they're multi-country, they're, in some cases, 5,000, 10,000-plus seats, et cetera. Those types of deals, which were really not included in this quarter, are very active still, and they've only been temporarily put on hold as we help those clients with what they need for their emergency work of creating at-home capabilities, et cetera.
So there is a very significant pipeline of what I would call transformative digital deals that are going to take place. And depending upon the company, they're either already making plans on when they're going to start that transformation, and the -- whether it be in the fourth quarter or first quarter, or there are companies that are saying, "We are absolutely going ahead with this, however, we want to wait until there's a vaccine out. And even if people haven't been fully vaccinated, at least we know we're on our way to recovery."
So as you can imagine, in the travel industry, any massive project has been put on hold for obvious reasons, along with other industries that are there. So not only are we short-term capitalizing off of the work that needs to be done to help these companies stabilize their business from a virtual standpoint, but there's still the deals that are in the pipeline that we've been working for, in some cases, the last year, last 1.5 years, et cetera, that simply are being delayed that we're very excited about because we're confident that they will still go through. It's just simply a matter of will they go through in fourth quarter? Will they go through in first quarter, et cetera? So I just want to put that out there.
Joshua David Vogel - Analyst
No, that's helpful. And as a whole, understanding that a lot of these deals or all the deals are put on hold. But when you think about clients making that decision in April or May, are you seeing any pockets where some of those programs are starting to move ahead where they feel comfortable to move ahead? Or is it just not happening?
Kenneth D. Tuchman - Founder, Chairman & CEO
Jonathan, you want to go ahead with that?
Jonathan Lerner - President of Digital
Yes. Thanks, Ken. Yes, that abundance of caution and the rise of multi-looks and iterations of business cases benefits us. We have a very disciplined approach of working with customers. And what we are seeing is back-burnered initiatives definitely moving to front burner. And it's a transformation from buying point solutions to talking with TTEC to help orchestrate outcome. So we're feeling that benefit. There are several mid- and lower-level pipeline opportunities in those 8-figure transformative, we call them XXL deals, that are maturing nicely through the pipeline. And as Ken said, still TBD on releasing the capital and the OpEx in the environment, but whether that's Q4, Q1, we're working very collaboratively with larger buying suites of people, right? Larger influencers, casual influencers around CX, multi-disciplined, often led by CFO now, and our discipline in guiding to outcomes with very disciplined business cases behind them is really propelling and helping us lead those discussions.
Joshua David Vogel - Analyst
And lastly, when we think about the successful and rapid pivot to an at-home or virtual model and this new world that will materialize in coming months and quarters, do you think there's an opportunity with regard to the real estate footprint to pare that down?
Kenneth D. Tuchman - Founder, Chairman & CEO
I'm sorry, can you just repeat that?
Regina M. Paolillo - Executive VP and Chief Financial & Administrative Officer
Yes. So Ken, the question is, which was asked a little bit earlier as well, right? It's what are our plans -- given the pivot to at-home, given we think that there will be much more at-home in the future, what are our plans relative to reshaping the real estate portfolio?
Kenneth D. Tuchman - Founder, Chairman & CEO
Yes. So we're well underway on that. We started in early January, as I said previously, and we are taking down real estate as prudently and as fast as we can. And I feel very, very comfortable that we are rationalizing at a rapid rate. And that we're -- we feel very comfortable that we're well prepared for the shift to more at-home business. So what I would just simply say to you is we started that process in early January. We've already exited multiple leases and we will continue to do so in certain geographies where we feel like we might be a bit top-heavy, et cetera.
Our goal right now during this pandemic, while we've been handling all the work and is growing and expanding, we have simultaneously have a team that is optimizing our cost structures all across the globe on multiple fronts, not just real estate, but tremendous amounts being invested in automation and other areas to make us dramatically more efficient as well as to be able to drive a better quality set of outcomes.
Operator
Thank you for your questions. And that's all the time we have today. I will turn the call over to Paul Miller.
Paul Miller - Head of IR, Senior VP & Treasurer
Yes. That concludes our call today. Thanks, everyone, for joining.
Kenneth D. Tuchman - Founder, Chairman & CEO
Thank you.
Operator
Thank you. This concludes TTEC's Second Quarter 2020 Earnings Conference Call. You may disconnect at this time.