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Operator
Good afternoon.
Welcome to the T-Mobile US First Quarter 2018 Earnings Call.
(Operator Instructions) .
I would now like to turn the conference over to Nils Paellmann, Head of Investor Relations for T-Mobile US.
Please go ahead, sir.
Nils Paellmann - Director
Okay.
Thank you very much.
Welcome to T-Mobile's First Quarter 2018 Earnings Call.
With me today are John Legere, our CEO; Mike Sievert, our newly appointed President in addition to his role as COO; Braxton Carter, our CFO; and other members of the senior leadership team.
Let me read the disclaimer.
It's a little bit longer because of the Sprint transaction.
During this call, we will make forward-looking statements that include projections and statements about our future financial and operating results, our plans, the benefits we expect to receive from the proposed merger with Sprint, and other statements that are not historical facts.
Such statements are based on the current beliefs and expectations of our management and are subject to significant risks and uncertainties outside of our control that could cause our actual results to differ materially, including the risk factors set forth in our Form 10-K.
Reconciliations between GAAP and the non-GAAP results we discuss on this call can be found in the Quarterly Results section of the Investor Relations page of our website.
In addition, in connection with the proposed transaction, we will file with the SEC a joint consent solicitation statement and prospectus that will contain important information about T-Mobile and Sprint, the merger and related matters.
With that, let me turn it over to John Legere.
John J. Legere - CEO & Director
Okay.
Good afternoon, everyone.
Welcome to T-Mobile's First Quarter 2018 Earnings Call and Twitter Conference coming to you live from Washington, D.C. It was 5 years ago today that we closed our transaction with MetroPCS and became a public company.
With the increased scale and resources of T-Mobile and MetroPCS, we joined forces in our mission to make wireless better by putting customers first.
The results have been nothing short of remarkable.
On Sunday, we announced another giant milestone in our journey to drive change on behalf of consumers.
We've reached a definitive agreement with Sprint to come together and form a larger, stronger competitor.
And yesterday, we spent the day with a number of broadcast media outlets.
And today, we're here in Washington, D.C. making sure the world understands how this transaction will create robust competition in the 5G era and outstanding benefits to U.S. wireless consumers.
The new company will be a pro-consumer, strongly disruptive force.
This transaction and the unique combination of resources it brings will enable the new company to do things that neither T-Mobile nor Sprint could do on its own, all for the benefit of the American consumer.
The new company will be able to rapidly build the first and best nationwide 5G network with unprecedented capacity and scale to truly accelerate innovation and increase competition.
The combination will also supercharge the pro-consumer Un-carrier strategy with innovative service offerings, lower prices and increased competition in wireless, broadband, entertainment and beyond.
Let me be clear: We will continue to be an aggressive disruptor, unafraid to challenge the status quo and force the competition to respond.
It's in our DNA.
It's who we are.
We will continue to be pro-consumer, and that means lower prices, better service and more choices to more consumers in every corner of the country.
We are confident that once the regulators learn about the compelling benefits of this transaction, they will agree that this is the right move at the right time for America.
Our customer-obsessed company will be the leader in delivering a nationwide 5G network in the pivotal early years that will unleash a wave of new innovation for American businesses, catapulting the U.S. back into a leadership position and ensuring we will be a global economic and innovation leader in the 5G era.
Together, we will build a network with historic capabilities that will have the breadth and depth to reach every person across the country, ushering in new competition for the underserved rural American markets.
While I'm sure you have a few questions about the transaction, but in the meantime, let's talk about first quarter results.
We added 1.4 million total net customers, extending our winning streak to 20 quarters in a row with more than 1 million total net customer additions.
That's a half a decade if you're keeping score at home.
With 617,000 branded postpaid phone net additions, we are expected to capture 93% of the industry postpaid phone growth, including Comcast, and 12x more than Verizon, Comcast and AT&T combined.
And let's not lose sight of the fact that Dumb & Dumber both lost postpaid phone customers this quarter.
We also had strong branded postpaid net additions of 1 million, due in part to the particular success of the Apple watch and other wearables.
These customers are staying longer than ever before.
Q1 was our lowest-ever brand -- branded postpaid phone churn of 1.07%, down 11 basis points year-over-year.
This is in large part due to the tremendous performance of the network and the amazing work being done by our frontline organizations.
Our frontline teams are working hard to serve our customers and it shows.
Our retail organization posted a Net Promoter Score of 65.5 in Q1, up from 57.6 a year ago.
And customer care just recorded its lowest-ever calls per account.
And prepaid net customer additions picked up from Q4 with 199,000 despite a delayed tax season.
Our financial results were just as solid.
Service revenues grew by 6.5% year-over-year to $7.8 billion, which was a record high.
We remain the only growth company in U.S. wireless.
Total revenues grew 8.8% year-over-year to $10.5 billion.
Net income was strong at $0.7 billion and fully diluted EPS came in at $0.78.
Adjusted EBITDA amounted to $3 billion, up 12.4% year-over-year, excluding the spectrum gain of $37 million in Q1 2017.
This was the highest adjusted EBITDA for a first quarter in our history and the second highest quarterly adjusted EBITDA ever.
Based on our very strong free cash flow profile, we initiated a share buyback program in December 2017.
As of April 27, we have bought back almost 24 million shares for a total of $1.5 billion, completing our initial program.
Braxton will give you more details on buybacks, including the board-approved 3-year plan for $9 billion total, including the completed initial $1.5 billion.
As a result of our announced merger with Sprint, we have now suspended any further buybacks.
2017 was a transformational year for our network and distribution footprint, and we are off to a running start in 2018.
We now cover 322 million POPs with LTE.
By year-end, we expect to close the coverage gap with Verizon by covering 325 million POPs.
The 600 megahertz rollout continues at a furious pace.
We are now live in 823 cities and towns in 31 states, and the 600 megahertz gear we are deploying now will be upgradable to 5G with a software update, laying the foundation for the first nationwide 5G network.
Speaking of 5G, at Mobile World Congress this year, we announced plans to bring 5G to 30 cities in 2018, using both 600 megahertz and millimeter wave spectrum.
This network will harness 4G and 5G bandwidth simultaneously for dual connectivity and will be ready for the first 5G smartphones in the first half of 2019.
Coming back to our 600 megahertz rollout, in March, we launched our first 600 megahertz capable flagship smartphone, the Samsung Galaxy S9, which was our third 600 megahertz capable smartphone.
Including the G S9, we expect more than a dozen new smartphones in 2018 to be 600 megahertz capable.
Download and upload speeds continue to accelerate.
In Q1, our average download 4G LTE speed was 32.1 megabits, well ahead of our competitors.
Q1 marks, by the way, the 17th quarter in a row that T-Mobile was the fastest LTE network.
Our network expansion has enabled our store expansion.
We are seeing very encouraging results, especially in greenfield markets, where initial results are tracking well above expectations.
We continue to see strong momentum with business customers.
Business had its best-ever first quarter in terms of activations, and we added 74 new logos in the quarter, including some of the biggest names in retail.
Our increased outlook for 2018 calls for 2.6 million to 3.3 million branded postpaid net customer additions and adjusted EBITDA of $11.4 billion to $11.8 billion.
Our 3-year CAGR estimate for free cash flow remains at 46% to 48%, with cash CapEx still expected to be in the range of $4.9 billion to $5.3 billion.
Our CFO, Braxton Carter, will walk you through our financial results and the details of our guidance.
Okay, Braxton, let's take a closer look.
J. Braxton Carter - Executive VP & CFO
Hey, thanks, John.
Let me start with tax reform.
Last quarter, we told you that we expect tax reform to be very beneficial for us, with a significant lower effective tax rate going forward while fueling additional pro-consumer competitive moves.
For this quarter, net income amounted to $671 million, with an effective tax rate of 24%.
Net income also included the benefit of $71 million from the new revenue recognition standard.
When comparing our net income with the last year, recall that Q1 '17 benefited from an income tax benefit of $270 million due to a valuation allowance adjustment and an after-tax spectrum gain of $23 million.
On a sequential basis, net income was also impacted by higher depreciation, which increased 6.1% from Q4 2017 due to lease depreciation and the impact of the build-out of our 4G LTE network.
We expect this trend of higher depreciation to continue into the second quarter and full year, and impact net income accordingly.
Adjusted EBITDA amounted to $3 billion, up 10.8%, or 12.4% excluding the spectrum gain of $37 million in Q1 '17, and including lease revenues of $171 million versus $324 million in the prior year.
Note that adjusted EBITDA included a negative impact from last year's hurricane of $36 million.
The adjusted EBITDA performance is a reflection of strong cost management.
Cost of services stayed essentially flat sequentially despite the rapid rollout of 600 megahertz spectrum.
SG&A was down 3.9% from the elevated Q4 seasonal spending.
Equipment losses decreased significantly both year-over-year and sequentially in connection with a light postpaid upgrade rate of just 5%.
Free cash flow increased by 261% to $668 million.
This was driven by a 27% increase in net cash provided by operating activities combined with a slight reduction in CapEx to $1.4 billion.
Note that we have redefined free cash flow to align with the new cash flow standard and to prevent cash -- and to present cash flows on a consistent basis for investor transparency.
Branded postpaid phone ARPU, even with a $0.22 negative impact of the new revenue standard, proved very resilient in the first quarter at $46.66, up from $46.54, adjusted for hurricanes, in the fourth quarter.
We're very pleased about this.
In terms of customer quality, our results in the fourth (sic) [first] quarter were outstanding.
Total bad debt expense and losses from sale receivables were $106 million or a record low 1.01% of total revenues, compared to $188 million or 1.96% in the first quarter of 2017, even with a significantly higher customer base.
Total EIP receivables classified as prime, including EIP receivables sold, amounted to 53%, in line with the prior year.
Okay.
Let's take a look at 2018 guidance.
We expect branded net customer additions to be between 2.6 million and 3.3 million, up substantially from our initial guidance range of 2 million to 3 million.
The guidance takes into account our long-term strategy to balance growth and profitability, the lower switcher volume we've seen in recent quarters and our pursuit of growth adjacencies, which we expect will afford us the option to be less promotional in our legacy markets.
We expect adjusted EBITDA to be in the range of $11.4 billion to $11.8 billion, again a significant increase, not including in the impact of the new revenue recognition standard, up from the initial guidance range of $11.3 billion to $11.7 billion.
The new revenue recognition standard will increase adjusted EBITDA by another $0.2 billion to $0.5 billion for an all-in guidance range of $11.6 billion to $12.3 billion.
This guidance takes into account an expected decline in leasing revenues in 2018.
Remember, our target is at $600 million to $700 million in 2018 compared to $877 million in all of 2017, as well as the build-out of our low band spectrum, including the accelerated rollout of 600 megahertz, driving up cost of services by $300 million to $400 million year-over-year.
Our increased outlook for 2018 demonstrates we're following the same playbook with regard to the guidance that we've done in the past.
And we definitely announced that on our last earnings call, and you can see that's exactly what we're doing.
We target cash CapEx of $4.9 billion to $5.3 billion, excluding capitalized interest.
This includes expenditures for 5G deployment.
This is unchanged from the prior guidance.
Finally, we expect free cash flow to increase at a 3-year CAGR of 46% to 48% from full year 2016 to full year 2019, unchanged from the prior range.
During the same period, we expect the underlying net cash provided by operating activities to increase at a CAGR of 7% to 12% compared to the prior range of 16% to 18%.
This change resulted solely from the adoption of a new cash flow accounting standard.
To conclude, let me provide you with some more details on our $9 billion 3-year buyback program that was already mentioned by John.
This program consists of buybacks of a total opportunity of $2 billion by the end of '18, including the initial $1.5 billion and the $200 million that DT bought, $3 billion in 2019 and $4 billion in 2020.
This demonstrates our extreme confidence in the future cash flows of the business.
The program was approved by our board in April, but given the just-announced merger with Sprint, in order to preserve our cash for the upcoming integration phase with Sprint, this program is contingent upon the termination of the business combination arrangement with Sprint.
The actual total repurchases amounted to approximately $2 billion, including the repurchases of Deutsche Telekom.
Now let's get to your questions.
You can ask questions via phone, text message or via Twitter or Facebook.
We will start with a question on the phone.
Operator, first question, please?
Operator
(Operator Instructions) We will take our first question from Brett Feldman with Goldman Sachs.
Brett Joseph Feldman - Equity Analyst
Just a few about costs.
Braxton, you noted that you are continuing to expect your cost of service to increase $300 million to $400 million this year versus last year.
I think you're at that run rate now, but if there's going to be another step-up at some point in the year, that will be helpful.
And then just a topic that I have come back to you before, SG&A.
Your SG&A expenses relative to your service revenues are the highest in the sector.
And obviously, that's been partly a function of your growth, but I was hoping you could give us some insight into what's going to get you to a point where you're going to show more operating leverage.
And then maybe even thinking about merger synergies, how we can think about SG&A and getting efficiencies there as you bring the companies together?
J. Braxton Carter - Executive VP & CFO
Yes.
Great questions, Brett.
So on the cost of service, no, you're seeing the run rate that we've talked about.
So our prior guidance has not changed.
And you will just see that continued cadence throughout the year as we rollout 600.
No incremental step-ups there.
SG&A, the fact of the matter is we're growing more than AT&T, Verizon, Sprint and Comcast together.
It's a fact.
And when you have variable selling costs, we, as a result, have the highest SG&A.
I guarantee you our back office is tremendously more efficient than Dumb & Dumber.
But we're putting our firepower into organically scaling this business, and that's why you don't see some of the efficiency.
And we've always talked about, if our growth was to moderate, which it's not going to, given the adjacencies of the geographical distribution expansion and new business, you will see an explosion in margin with a significant reduction in SG&A.
This is a result of how much we're growing.
In terms of the pro formas for the new company, yes, let's go into a little bit of detail here.
And we had a lot of fun announcing the transaction.
And we've been avidly looking at what everybody has been writing and publishing.
And I want to share some thoughts here, because several people have kind of questioned why revenues and EBITDA might look a little bit out in the $300 million to $400 million range that we put out there.
And the fact of the matter, it's not.
This is not a reflection of anything going on at T-Mobile or a reflection that's going on with Sprint.
Our pro formas of those disclosures were based on -- it's a conservative number, and that's exactly what we took into the rating agencies.
There were no revenue synergies from fixed wireless broadband, IoT and new 5G opportunities from new businesses that we are going to enter.
The EBITDA number assumes no growth in leasing revenues from the current combined Sprint and T-Mobile, which many analysts forecasts have leasing going up for Sprint.
EBITDA forecast also assumed that we migrate all Sprint postpaid customers to the lowest -- to the lower T-Mobile ARPU by the end of 2021.
And that's really important.
What we've talked about is driving price competition into America.
The fact of the matter is, Sprint's ARPU is 10% higher than ours, and we're rationalizing an entire combined new co-base with this price competition.
And that is very different than what many people would model on a stand-alone basis.
2021 EBITDA is burdened by more than $2 billion of cost to achieve.
And by the end of that year, we will have incurred over 2/3 of the $15 billion cost to achieve that's fully embedded in those numbers.
2021 run-rate synergies are only 2/3 of the long run level.
Again, we have a conservative representation in this model, but we will not hit the $6 billion-plus run-rate synergy until 2022.
We also do not assume upfront accounting charges for lease payments on decommissioned sites.
We've burdened EBITDA as these charges are incurred.
And certainly, when we get down to the final purchase price allocations, et cetera, most likely you would take a charge upfront and pay it over time.
But this is a reflection of the ongoing cash flows of the company.
And by the end of 2021, just to repeat, we will have incurred about 2/3 of the $15 billion of cost synergy.
When it comes to SG&A and some of the back-office synergies, which is really the just (sic) [gist] of your question there, yes, we have about $1 billion in savings run rate on back office.
So what is that?
The savings in IT and billing as well as other fixed G&A.
And we also have about $1 billion in savings in sales, service and marketing.
And these are savings from store consolidation, partially offset by increased labor at retained stores to service our full customer base.
And we have significant savings in advertising, handset cost, think about the procurement benefits, increased costs for higher quality care as an offset to that, and we've modeled the care model for the Sprint customer base to be the care model that we deploy at T-Mobile.
But the net-net, both the back office and the sales, service and marketing have about $1 billion of run-rate synergies.
I hope that information is helpful for everyone.
And we just want to get everybody on the same page as you're absorbing the details on this incredible historic combination that we announced.
Operator
Our next question will come from Simon Flannery with Morgan Stanley.
Simon William Flannery - MD
John, given that you're down in D.C., perhaps you could just give us an update on how things went, how you were received down there today.
Any updates on the competitive activity around latest porting data?
And you said you're going to be less promotional, but does that mean we won't see Un-carriers for the balance of the year?
John J. Legere - CEO & Director
Okay.
Yes, it's been a very busy few days, and kind of in rank order were board meetings, deal announcement, media and employee catch-up, and now we're in Washington.
And obviously, there is a tremendous amount to do here that we're just starting.
We had a number of meetings at the SEC today that went extremely well.
Obviously, it's the start of a process that we want to respect.
We have a lot more sessions here this week and next week.
We look forward to meeting with the DOJ and everybody else.
I would say, my assessment so far is that there is a very good open mind to review all of the aspects of what we feel is an amazing potential opportunity for the country.
And so far, our statements that we've made about why this makes sense around the opportunity for the country in 5G, things that T-Mobile and Sprint could not do alone that we can do together for the breadth and the depth of a 5G network, that's really important and will cause a change in the country's trend of competitiveness in 5G.
The ability for us, as you see what we're accomplishing here and what we're doing for consumers to supercharge that and really bring additional services and additional competition, additional speed as well as price to customers as a result of supercharging the Un-carrier.
And then, of course, discussing the fact that in the new company that we will create with Sprint, more people will be employed from day 1 and on than of the 2 companies separately.
So that conversation has started.
I'm very pleased with it.
Certainly, over the last 48 hours, I have understood that there is a lot of misconception and a lot of conversation, but our story is strong, and I'm extremely confident that it will be approved.
So we'll keep you posted there.
It's a beautiful day in D.C., and I look forward to spending many more here and meeting and discussing this incredible opportunity with everyone that will hear me.
So we'll keep you posted on that.
Mike, why don't you discuss some of the competitive activity?
G. Michael Sievert - President, COO & Director
Of course.
It was another competitive quarter.
And I think what this quarter's results show is that when it gets competitive, this company is able to deliver.
Just some color on porting ratios, overall, they were about flat from those elevated levels we saw in Q4.
Remember, in Q4, we were up from Q3, which was up from Q2, and we were able to maintain all that.
The complexion of it is we advanced versus AT&T and Verizon just a bit.
We were down marginally versus Sprint, who made a nice step forward in porting.
Let me give you a couple of the numbers: AT&T, our numbers for 2Q -- or for 1Q were 1.87; it was 1.8 for Verizon, up from 1.7 last quarter; versus Sprint it was 1.35, down from 1.45 in the prior quarter.
And the trends continue in Q2.
Again, a little stronger so far quarter-to-date.
So it's -- you saw the numbers with these incredible performance in postpaid, prepaid, postpaid phones, postpaid other across the board in what turned out to be a really competitive quarter.
The story of the quarter was everybody was waiting around on tax season because it was delayed.
And so you saw everybody kind of take a pause and then they went crazy.
Some tried to dip in before tax season, decided they didn't like it and dipped back out.
So it was really interesting to try to watch our competitors navigate through.
Our strategy is not really like that.
We usually just get our game plan, we put our heads down and we execute it, and it included some value propositions that we announced last fall that we just continued on.
And they turned out to be really successful and the results speak for themselves.
But thanks for the question.
Operator
Our next question will come from Philip Cusick with JPMorgan.
Philip A. Cusick - MD and Senior Analyst
I guess for Mike, can you go more into the trends in the connected car and Apple watch that are driving those postpaid net add numbers?
What does SAC look like in there?
And how much additional revenue and value do you really derive from those devices?
G. Michael Sievert - President, COO & Director
Sure, of course.
It's good business.
And that's why we pursue it.
These are products that come in $10, $20 family line sort of ARPU levels.
And that's not a lot different than an [end] smartphone that comes in once you have 3 or 4 lines in.
So it's just a nice way for us to continue advancing our business with customers.
It's similar to a SyncUP Drive, which is one of the things that connects cars from us.
Man, we're about 700,000-plus units into that initiative.
And this is just another way for families to take advantage of their connectivity and extend their relationship with us.
So the strategy for us with our customers is really simple.
Number one, make sure we have a brand and a network and a value proposition that attracts families, and go after segments that we've historically been underrepresented in.
It's very similar.
And number two, have the portfolio of products so that people can deepen their relationship with us.
And that's not measured so much in ARPU as it's measured in whether or not they pick up a variety of these other connections, which are a big source of strength for us.
So generally speaking, we're really pleased with what we're seeing.
And to your point, Apple watch was a nice surprise hit.
I think there was some pent-up demand for a connected device from Apple, because that device has been -- we're on our third version of it.
But this time with built-in connectivity, it's turned out to be very popular.
John J. Legere - CEO & Director
I just add, Mike, it's -- our postpaid devices in addition to our 617,000 net phone additions.
So it's a -- if you look at our full portfolio of what we're adding into customers, it's -- I will leave it at that.
Operator
Our next question will come from John Hodulik with UBS.
John Christopher Hodulik - MD, Sector Head of the United States Communications Group and Telco & Pay TV Analyst
I guess, first, with the deal, I mean, Braxton, you pointed that some of the misunderstandings may be from a financial standpoint.
Anything else out there that's resonating with you that maybe that you think might misunderstood and causing some of the sort of price moves we've seen?
And then the second question following up on the earlier sub question, looks like gross adds were down a little bit; postpaid phone gross adds seem to be down a little bit year-over-year.
I guess, first, what's driving that?
Did you guys just pull back a little bit versus some of the other sort of promotional activity we saw, especially at AT&T?
And are you seeing a shift in the gross add share as you would expect sort of from the urban areas to some of these rural areas as you roll out the spectrum in the stores?
J. Braxton Carter - Executive VP & CFO
Yes, thanks for the open invitation because there are some more things I'd like to communicate just to make sure everybody is on the same page.
G. Michael Sievert - President, COO & Director
You could have asked him how his weekend was.
J. Braxton Carter - Executive VP & CFO
Hey, the first thing, we talked about run-rate synergies of $6-plus billion.
I want to emphasize that's pretax.
We've talked about cost to achieve of $15 billion and gave you more details on this call.
That's pretax.
And we've talked about the NPV of the synergies being an amazing $43 billion plus.
The NPV is discounted at an 8% WACC and is post the tax effect.
So I just want to make sure everybody is aligned on those.
The other thing that I would add, and then I'll turn it over to Mike, is the portion of CapEx versus OpEx in these synergies.
And in the slide deck, we said 93% of these were OpEx synergies and the balance was CapEx synergies.
But I think an important part when you're taking all the information, I know there is a lot to absorb here, but the CapEx synergies are net of avoided capital costs because we have so much existing network asset to work from.
And that avoided cost is about $8 billion of CapEx that otherwise the 2 individual stand-alone companies would have incurred.
And that's an offset to the total cost to get to the $15 billion of cost to achieve, which is truly the cash outlay that needs to happen during this period.
So those were the other things that I wanted to pass on.
And I'll turn it over to Mike.
G. Michael Sievert - President, COO & Director
On your business question, you were asking about gross adds and what drives it and the industry switching.
Couple of things, and Braxton has pointed this out many times in prior quarters, what we execute when we launch each quarter is a balanced plan designed to achieve the net adds, and therefore, the run rate revenue growth and profit growth that will flow from those, not designed to achieve the gross adds.
And what's happened is that industry switching has fallen some.
You're going to see that in the churn rates of all the competitors and you have seen it in ours.
Historically low churn of 1.07%.
What that means is, you could look at it cynically and say well, there is less opportunity to grow.
We look at it and say, we actually don't have to do as much to get the net adds in an environment like that.
And that's a good thing if you're a net gainer.
For us, we can go get the growth that we need, and we go get as much as we plan to get and keep our plan in balance.
That's why you see our EBITDA profile improving, guidance being raised again this quarter on that front because it's really working.
So there are less switchers in the market.
That means we don't need as many gross adds to deliver on our net plan that we committed to, and there are certainly financial benefits to that.
You asked about the complexion of the growth.
More rural and small town than it used to be.
And it really shows the expansion of the stores is kicking in and helping.
It's fantastic to see all-time highs in rural, suburban, smaller-town growth.
It's more prime than it's been in a long time.
It's really nice to see prime suburban families picking T-Mobile at some of the highest levels we've seen.
Another piece that's very encouraging is a higher proportion of our net adds are coming from new accounts, not just data lines.
And that was a great development in 1Q and we're seeing it continue into Q2, all 3 of these trends.
So really nice to see.
Last thing I'll point out on all this is that the big iconic launch of the quarter came late.
The G S9 came in March and that affected things throughout the playbook like upgrade rates as well as the total number of switchers in the switching pool.
John J. Legere - CEO & Director
And John, so those are some of the details.
I'll just throw it back up to the highest level for one second and say, when you say what have people missed, and I'm not sure that people have missed anything.
For me right now, over the past couple of days, I have tremendous knowledge that in various degrees is making its way out to the rest of the world, and it's in 2 buckets.
And I think part of what we've been conversing about very deeply with investors is the value of this transaction to shareholders, and the value is tremendous, as well as our execution ability, what we're extremely confident in our ability to execute against this plan.
That's A, and that will over time become clear to people.
Then there's the approval processes, and I also not only know the headline stories that we've been telling, the very detailed understandings that underpin those headlines as well as the econometric models and things that we'll be able to prove.
The trick is for these 2 things to come together and be fully understood at the same time, and I'm very confident that we'll be able to get that message out.
The question is, is it out there yet?
And that's just a matter of time, and I'm very confident that over time, those 2 things will merge.
And asking for that to happen in 36 hours is a lot to ask.
It may take at least another day.
Joking, nonetheless.
Operator
Our next question will come from Jonathan Chaplin with New Street Research.
Jonathan Chaplin - US Team Head
Thanks for the really detailed discussion around the build-up for pro formas and synergies.
That's super useful.
Two questions related to that, if I may.
So the first would be, I think you've very appropriately taken a conservative approach on assuming that Sprint ARPU comes down to TMUS' ARPU.
But Braxton, what have you assumed for TMUS' ARPU or pricing in the industry in general as you take competition to the market with the new cost structure that you're going to have?
And the second question is, in the event that the deal doesn't pan out for some reason, the only cost I see to you is the MVNO that you've given Sprint.
How should we think about the impact that providing that MVNO would have on your network?
In which parts of the country does it apply?
Or is it everywhere?
And how should we think about sort of valuing that impact?
J. Braxton Carter - Executive VP & CFO
So on the ARPU equation, we're reiterating once again, when you look at all of our materials, that we have generally stable ARPU, which we define as plus to minus 1%.
Now 2 giant headlines here: the amazing churn results this company is recording; you also saw a sequential increase for normalized ARPU between Q4 and Q1, and you haven't seen that for a while.
We were within the 1% tolerance down last year.
Now when we've modeled pro forma, how do -- we don't really predict this stuff.
But when we've modeled pro forma on a year-to-year basis going forward, by 2021, all of the Sprint ARPU will be at the T-Mobile ARPU, but we're also assuming price competition.
It is fueled by the tremendous tax benefits, the margin unlock because we are now able to inorganically scale.
You saw the margin expansion that we're projecting.
And all this can fuel maintaining a significant pricing umbrella and continuing to put some pressure into the marketplace.
If you were thinking about an annual model, I would think about it on the lines of the type of guidance that we've given.
But this is way out there, too early to predict.
But we have assumed price competition in all this modeling.
Hope that makes sense.
Now on the MVNO, it's really not an MVNO.
It is really truly a traditional roaming agreement, and there are no geographical limitations to this agreement.
And they are paying a rate to us for that.
There's no reverse reciprocal roaming on the Sprint network.
And I'd like to turn it over to Neville, who can much more clearly articulate the modeling, what was done, in that we have absolute capacity to support this roaming agreement over the course of its 4-year term.
Neville?
Neville R. Ray - Executive VP & CTO
Yes, I'll just add on and be brief.
I mean, the main focus here is to provide the Sprint customers LTE service where they don't have that service today effectively.
So it's LTE coverage in, as Braxton said, in many areas of the country.
It allows the Sprint customers to leverage the breadth and depth of the T-Mobile network and the expansive footprint that we put down on LTE.
G. Michael Sievert - President, COO & Director
Last word on it.
I mean, we can't get into all the details, but this is going to be accretive to our business.
And so we've designed this, as Neville said, in a way that we're not concerned about it having capacity impacts on our existing customers, and there are some provisions in there that make sure that our customers' experience is not going to be affected.
But we do have available capacity on this network, and we're now monetizing that with an incremental flow of revenue.
So we're really excited about this as a business, and we think it's going to be accretive to our results assuming that they turn it up and start to use it extensively.
Jonathan Chaplin - US Team Head
If I can quickly just follow up to Neville.
I'm guessing if this is really just to cover areas that their network doesn't cover, those are areas where with your spectrum portfolio you're going to have massive excess capacity anyway, and that's why it doesn't place any strain or additional cost on your network.
Neville R. Ray - Executive VP & CTO
Absolutely, Jonathan.
That's the whole intent here.
I mean, we've modeled this thing, worked through the geographic areas and so on and we're not worried on that front.
Operator
Our next question will come from Craig Moffett with MoffettNathanson.
Quan Yao - Senior Research Associate
This is actually Cathy Yao dialing in for Craig.
Can you dive into your network synergy estimate of $4 billion plus in a little bit greater detail?
Just from a quick bottom of the envelope calculation if you were to assume a 25,000 cell site shut down and forgone tower rents, that only gets you to maybe something like $1.5 billion or so in network synergies there.
And then my second question is, how do you manage through the transition?
Do you stop opening new stores?
Does that jeopardize stand-alone growth potentially?
Neville R. Ray - Executive VP & CTO
I mean, so thanks for the question, Cathy.
So the way to think about the synergies, there's 35,000 sites worth of decommissioned site volume over the integration period.
There's also about 16,000 sites that both companies would have built on their own that we won't now need to build.
And so the synergy volume is driven by over 50,000 sites worth of effectively avoided OpEx.
So if you -- it's pretty easy to map out.
You can put $70,000, $80,000 a year on a site.
You do that on 50,000 sites, and you've got your run rate.
That's fairly straightforward math.
So that's where -- that's the quick breakdown for you.
Now there's other synergistic costs obviously in terms of the core and small cells and other pieces, but that's the major foundational piece is the 50,000 avoided sites.
G. Michael Sievert - President, COO & Director
Did you want to follow up on stores?
The plan here obviously is we're going to build additional stores in rural areas and areas that neither company reaches.
So that's a big part of the plan.
And within areas that both companies operate, there's a rationalization of store footprints.
What's interesting is our plan covers costs associated with employing many of the people as we rationalize those stores in a more concentrated way in the remaining stores because remember, you still have all these customers to take care of and traffic in stores, whether it's in 2 store or 1 store, tends to be a function of the customer size.
So we're still going to need an awful lot of these people, but we're going to change around where they work and be much more efficient with where they're located and save a lot in leasing over time, et cetera.
John J. Legere - CEO & Director
And during the -- it goes -- hopefully goes, as I've said, but both on network and on retail, et cetera, our plan through the approval period is business as usual and continuing forward.
G. Michael Sievert - President, COO & Director
And speaking of business as usual, John's question, one piece that didn't get answered was he said, are you still going to have Un-carrier moves, and...
John J. Legere - CEO & Director
Oh yes, it's a good point.
G. Michael Sievert - President, COO & Director
Hell, yes.
Let's make sure everybody understands that.
John J. Legere - CEO & Director
I think we actually have a date.
We're not going to share that.
But yes, of course we do.
DM me on Twitter and I'll -- anyway.
The answer is yes.
Operator
Our next question will come from Ric Prentiss with Raymond James.
Richard Hamilton Prentiss - Head of Telecommunication Services Equity Research
Couple questions, guys.
First, Braxton, you had mentioned about the adjusted EBITDA and how that includes the lease impact, flat, at Sprint.
Help us understand how much that number should be in the 2018 pro forma for both you guys and what that looks like into the future.
And then the second question I'll come back with on the site decommissioning if you'd answer the first one first, please.
J. Braxton Carter - Executive VP & CFO
Yes, sure.
It's $500 million to $600 million for T-Mobile.
And I think Sprint's having their call later this week.
I really should not speak about Sprint from a stand-alone, and I think it's probably more appropriate to ask them that question at the tail end of this week when they announce.
Richard Hamilton Prentiss - Head of Telecommunication Services Equity Research
Okay.
And on the network synergy question, the $4 billion, you mentioned a little bit about the cost.
Appreciate that detail, Neville.
If you think about the $10 billion cost to achieve, can you help us understand how that pace is throughout the years?
And how does that compare to your MetroPCS deal as far as your synergy versus what it costs to achieve those synergies?
And are there any MetroPCS sites still left in that 35,000 decomm number that Neville was mentioning?
J. Braxton Carter - Executive VP & CFO
Let me start, then I'll hand it over to Neville.
On the cost to achieve, we said that we would have 2/3 of it incurred by 2021, and we have -- that's of the total.
And I think that the final thing I'll leave it before I turn it over to Neville to get into more detail, is we beat the time and we beat the total amount of synergies on the Metro deal.
And again, the same people who did that are the same people sitting at this table putting together these projections.
Neville?
Neville R. Ray - Executive VP & CTO
Ric, so quickly on the cost to achieve piece.
A big chunk of that is obviously prepaid rent and ETLs on backhaul on the sites that we're going to decommission.
So in terms of timing, which I think was the core of your question, I mean, the integration period, we've been very successful with Metro.
It was about 2 years from when we started.
Obviously, many more markets to run at, although the scale of the markets aren't that much greater when you look at customer bases being migrated compared to Metro.
But a 2- to 3-year integration period.
At the end of that, you're in a position to start curtailing and decommissioning sites.
And so that's when the cost to achieve starts to kick in.
Probably year 3 through year 4, somewhere in that time frame, but somewhat dependent on how we plow through on the integration front.
But as Braxton said, we're very confident.
We really know how to do this.
We have an excellent playbook to model and replicate and work through.
Richard Hamilton Prentiss - Head of Telecommunication Services Equity Research
Is the augmentation in the new -- are the augmentation in the new cell sites included in that cost to achieve?
I think you mentioned putting in the 10,000 new rural sites and augmenting Clearwire spectrum on the T-Mobile sites and T-Mobile spectrum on the Sprint sites.
Is that built into that cost to achieve concept as well?
Neville R. Ray - Executive VP & CTO
Every dollar, Ric, that we need to drive into this network to create this incredible 5G opportunity is covered in the financials that you've seen.
There's a $40 billion invest in the network in here, which is a fabulous opportunity.
And so the scale and pace of everything we need to do here is all in the plan.
And then the really incredible thing, and I know this is hard to get your heads around, right, but we're going to be integrating.
And at the same time we're integrating, we're upgrading.
All that radio we add on the Sprint keep sites and on the T-Mobile sites is 5G capable.
And so this is the piece.
We're integrating.
We had to go spend that money on a combination anyway.
We can now leverage hardware readiness and -- as we move through this over the next 12, 18 months and we get started, software readiness on 5G gear.
And so the way I look at this, every dollar we spend is a 5G dollar to boot.
So we're getting that as a benefit.
Sometimes the timing gods shine on you on these things.
That's very much the case here.
So not only are we integrating the 2 networks together, but we're building this awesome 5G network in the process.
Operator
Our next question will come from Tim Horan with Oppenheimer.
Timothy Kelly Horan - MD and Senior Analyst
John, I wanted to talk about wireless quad play service, maybe something that can [complacently] replace wireline.
It seems like it can be really disruptive to the wireline industry and save customers $1,000 a year.
I know you guys mentioned in the press release over the weekend that 12% of households are wireless-only for Internet access.
And we think over-the-top pay-TV is only like 4%, 5% at this point.
But if your network can support this price effectively and cost effectively, first of all, can your network support it?
And secondly, will the FCC then look and the DOJ look at this as a combined market wireline, wireless as one market?
John J. Legere - CEO & Director
Yes, first of all, I think that should be considered a statement and not a question.
But Mike, why don't you comment on the first part?
G. Michael Sievert - President, COO & Director
Yes, I'll tell you what, the answer is yes, and that's why we talked about it on Sunday.
When Neville shared those network capacity numbers, that we have clear line of sight in a detailed integration plan to get 15x our national average and speeds with the potential for 100x, let's just do that math, 15x.
He just told you that our national average speed is 33 megabits per second.
That's not peak speeds or urban speeds.
That includes every town, village and hamlet in this country on average.
That means that's going to 450 megabits per second within the planning horizon of this business as a national average, not a place to get in some parts of some towns like our competitor's millimeter wave strategies that can go higher than that in very isolated places.
So what do you do with a nationwide average of 450 megabits per second?
Well, first, you recognize that's way higher than most people get in their home broadband today.
So of course, we can be a competitor in that space, and this is a market that is incredibly underserved.
53% of broadband -- high-speed broadband customers have only one choice for high-speed broadband in their area.
So there's a huge opportunity here for us to bring real competitiveness to that market for the first time.
Now secondly, we acquired Layer3 TV last year with the aspiration of entering the TV business.
Those aspirations obviously get ratcheted up in the context of bringing together Sprint and T-Mobile, because now you have a network where you can provide this all-IPTV service not just through their home broadband connection or onto their smartphone, but through a wireless alternative to their home broadband as well.
So T-Mobile's in the position, as a new T-Mobile, to be able to offer a quad play if that's what the market wants.
And we don't know what the market will want.
They don't ask for services in the context of the industries that came -- that built all that capital a while back.
They don't think of it as the cable industry and the wireless industry, which happened to be named, as John has pointed out in the past, for capital we all deployed years ago.
They just want great services.
This new company will be uniquely positioned to be able to compete across all 3 segments of a rapidly converging market: distributing entertainment to people wherever they may be, including their home; serving their home Internet needs; and serving their wireless needs when they're on the go.
John J. Legere - CEO & Director
Yes, I really appreciate the content of your question.
There's 2 parts to it, and I want to be highly respectful to one of them.
One of them is how will decision makers in Washington make their decision, and that's not something that -- I have to respect that they have their processes.
They're trying to protect competition, protect American consumers, et cetera.
Your point though is very consistent with what my and our dialogue will be.
The -- where are we going?
Where is the competitive environment going?
Where do consumers want?
What do they need?
And how should this dialogue be had?
I'm not only highly confident about the transaction making tremendous sense under traditional measurements, but under the evolution of what you're suggesting and what we see as to where things are going in a converged environment.
I think it makes tremendous, tremendous sense, but I can't prejudge how decision makers are going to evaluate it themselves.
Timothy Kelly Horan - MD and Senior Analyst
Just to clarify that, your conversations with decision makers, are they being forward-looking or rear-view mirror looking?
Because it seems like the DOJ's metrics are always rear-view mirror.
But the question is, is the FTC really going to look -- on your conversations, are they around the future of the industry or the past?
John J. Legere - CEO & Director
Yes, and again, so far, what my dialogue has been is a very respectful notification of what we're doing, a strong suggestion to decision makers that they not prejudge and they allow us to prepare all the information, and a strong confidence by me that we have the detail in the data to match our headlines.
And I do see across the board a willingness to listen to something that can be strong for consumers and for America on many fronts.
So, so far so good.
We'll continue to plug in.
But I want to be highly respectful to a process that's just beginning and make sure that a lot of my initial contacts are telling that I'm overly willing to engage in detail and that we do have things to match our headlines and things that are great for the country.
Operator
Our next question will come from Mike McCormack with Guggenheim.
Michael L. McCormack - MD & Telecommunications Senior Analyst
Braxton, maybe just a quick comment on handset ARPU.
It looked to me like the first half had sort of tougher comps and the back half gets easier.
Is that goal of sort of plus or minus 1% being pretty conservative?
And then obviously, good results in the churn side this quarter.
Can you just walk through some of the things that drove that and as we step into 2Q, 3Q, 4Q, how that should be pacing?
J. Braxton Carter - Executive VP & CFO
Yes, sure.
On the ARPU, you got to go back to what is our strategy, and our strategy is that we're going to create more terminal value for our shareholders by organically scaling the business and unlocking the margin, realizing that margin expansion as we organically scale versus a monetization of ARPU.
So certainly, if the choice was made with a different strategy, there would be opportunities to do more than 1% increase in ARPU.
That's not the model we're executing to.
And Mike made it very, very clear that we have upcoming Un-carrier moves.
We're going to continue to add value.
We're going to continue to be ultra-aggressive.
The newco puts it on steroids.
And you really need to stay within the overall guidance that we've given the marketplace of generally stable.
And the churn equation has just been amazing.
I'll turn it over to Mike to talk about some of the operational things that are behind this.
But the first thing I'll say, this first and foremost, is everything about this fantastic network that Neville and his team have created, that continues to get better by the day.
But I'll turn it over to Mike.
G. Michael Sievert - President, COO & Director
That's exactly right.
I mean, I think you're seeing churn rates fall across the board, and we're really delighted that we're seeing our historically lowest churn rates ever.
We're not giving guidance on this metric, but we remain really optimistic about it.
We may continue to see new benchmarks being hit here, and it has to do with the network.
And the network -- what's happening is interesting.
We're reaching, in the next couple of years, the end of the 4G LTE life cycle and plunging into 5G.
And what you're seeing is a maturation of networks where if you back up 2 and 3 and 4 years ago, network was a major point of difference for 1 or 2 of the players in this market and they were -- it was their reason for being.
It was Verizon's reason for being.
That advantage has been removed.
We have a mature LTE environment now, and T-Mobile has certainly put itself in a position where there's nobody out there that can differentiate on network versus us anymore and that -- you see that in our rates.
Secondly, people are sticking with their smartphones a lot longer, and you've seen these upgrade rates hit historic lows since the smartphone boom began.
And smartphone changing is a time when you can consider changing carriers.
So that's been another contributor.
Both of these trends are trends that we see in our business potentially continuing to develop.
I think this new company, the new T-Mobile, has a chance to create a new kind of network-based competition that could drive switching again.
And we intend to be a very fierce competitor on value, on price and on network, and we think there's a chance to drive real differentiation back into the market on network.
But basically, that traditional advantage that Verizon used to have in network is gone.
They don't know what to do about it.
But in the meantime, our business is thriving as a result.
Braxton?
J. Braxton Carter - Executive VP & CFO
Yes, I had a very important e-mail question that just came in.
And if it wasn't clear before, I want to definitively state that our EBITDAs and our margins that we gave pro forma for newco include all cost to achieve and integration expenses.
Realize from an accounting standpoint, that stuff is typically separated.
It's very important for everybody to understand that those margins are inclusive of all the cost to achieve.
John J. Legere - CEO & Director
A clarification.
Operator
Our next question will come from Scott Goldman with Jefferies.
Scott Goldman - Equity Analyst
Two questions, if I could.
Maybe, first, for Neville.
If we go back to one of the questions a couple questions ago just around the speeds, capabilities and talking about 450 megabits per second.
Is that just leveraging 600 megahertz as well as the Sprint mid-band that we're talking about there?
Or does that require millimeter wave to get those types of speeds?
And just trying to figure out in there sort of what your potential interest might be in the millimeter wave and CBRS auctions should they come up over the next year and change.
And then secondly, maybe for Mike, just if you could just give us an update a little bit on the business opportunity.
I think that accounted for about 1/5 of net adds last year, and what impact that has on the economics when we think about churn and ARPU and those types of metrics.
Neville R. Ray - Executive VP & CTO
Okay.
Let me start, Scott.
So the speeds and incredible kind of capacities and performance capabilities that Mike talked about, they come from this unique opportunity between Sprint and T-Mobile to combine an incredible set of spectrum assets.
600 megahertz, obviously the spectrum we secured in the auction not too long ago.
We've been deploying at a furious pace.
The 2.5 GHz spectrum, we should really point out from Sprint.
The time lines by which we can achieve these types of speeds and capabilities, we'll be re-farming other spectrum assets that we have within the company, PCS spectrum, for example, and on top, in the dense urban environments where we do believe you can deploy millimeter wave, but it needs to be in the right locations and it's going to be sparsely deployed in urban environments because of the propagation constraints.
But you put all of those spectrum assets to work, and the resulting capabilities are just awe inspiring.
But the lion share of the capability here is coming from the combination of the existing assets.
Millimeter wave helps on top.
But the 2.5 GHz brings an incredible capability.
And the combination of these 2 companies allows that 2.5 GHz spectrum to be committed to 5G at a pace and scale that you couldn't do otherwise on your own.
So it's a resulting incredible capacity story.
I think then if you look at millimeter wave auctions, and clearly there's going to be an auction this year, 28 GHz and it's going to carry along 24 GHz too, we are interested.
And we've been very clear both companies will determine their paths forward independently on those auctions.
And so millimeter wave is still going to be of material interest to us as a company.
And then you mentioned CBRS, and soon, we hope, or at some point in time there will be a C-band auction, and all of those spectrum assets are going to be important to look at and consider.
G. Michael Sievert - President, COO & Director
Okay.
On the business, you asked about business.
Yes, you're right.
I mean, 2017 was an all-time high and record on performance.
1Q, again, fantastic results, 20% of net adds.
What's happening here is that companies -- we're winning new logos at a historically high rate, and we disclosed some of that to you in our discussion.
That's exciting to see because we're not just seeing the old favorites doubling down.
We're winning new companies, and we're winning them after they conduct extensive trials.
And I really love this because it kind of -- it's a predictor of our consumer success that we can look forward to because consumers buy on reputation, and our reputation lags our actual network facts.
Businesses buy more on facts because they try them all.
They get 100 units of each and take them for weeks at a time and then come back, and we're winning those bids with more new logo development than we've ever seen.
Now I want to stress a couple things.
One is that we're winning what I call stress test customers: airlines, hotel chains, retailers, highly distributed companies that are virtually everywhere that need cover.
So we have virtually all the airlines now.
We have 8 of the top 10 retailers in the country, 39 state governments, et cetera.
But the second thing I want to emphasize is even though that's great, for all of this amazing success, we're a 4 share.
We've become a 4 share in this market.
And that's why I want to finish by saying how excited I am about the new T-Mobile and what it can do in this space, because this is a massive market.
We are gaining share now.
But the truth is, this combined network, the world's most advanced 5G network, is going to be a game changer when it comes to our relative competitiveness and being able to finally bring real, meaningful competition, not just to AT&T and Verizon, but even to fiber companies, cable companies and others who serve this space.
So that's really exciting and really important, and it's one of the early investments we're going to make.
Our business plan is funded for an expansion of our enterprise team in year 1. We're going to take advantage of this set of capabilities and get after it, and we funded our plan in year 1 to hire aggressively to get after the business market.
Scott Goldman - Equity Analyst
I just had a quick follow-up.
How much of fiber is that of some of the improved churn that we see or even though maybe some of the better ARPU that we see in the quarter?
Is that something that drives those metrics going forward?
G. Michael Sievert - President, COO & Director
Got it.
Yes, sorry.
You asked that and I didn't answer.
Not really.
The overall financial profile is similar to a large family plan.
So cost to acquire, churn rates, ARPU rates, there are pros and cons on each side, but they're not materially different, better or worse.
Operator
Our next question will come from Walter Piecyk with BTIG.
Walter Paul Piecyk - Co-Head of Research and MD
I want to go back to Chaplin's question on the roaming thing just because, Neville, maybe to understand the technology.
Does the VoIP work -- like, what has to happen in the VoIP?
Do they have to have it in their phones in order for voice calls to work on your network?
Or does it just have to be enabled in your network?
How does that work?
Neville R. Ray - Executive VP & CTO
It's LTE data.
Walter Paul Piecyk - Co-Head of Research and MD
So will they be able to make VoIP calls?
Like, will a Sprint customer, because I don't think they have VoIP in their network, but will their phones work on your network as a VoIP call?
Neville R. Ray - Executive VP & CTO
They could...
Walter Paul Piecyk - Co-Head of Research and MD
Or like a VoLTE -- I'm sorry, VoLTE.
It was what I'm meaning to say.
Galone's yelling at me.
Neville R. Ray - Executive VP & CTO
Well, they could do VoIP, but not VoLTE at this point.
But they obviously...
Walter Paul Piecyk - Co-Head of Research and MD
Not VoLTE.
Okay.
Got it.
Yes, yes, sorry.
So no VoLTE.
So the roaming only really is in data, right, but they would need actual voice calls in these areas where they don't have service.
Neville R. Ray - Executive VP & CTO
Well, they have underlying voice, right, from -- on the CDMA side.
The issue that we're trying to address and work together on is LTE data coverage, and that's got to do with the agreement.
Walter Paul Piecyk - Co-Head of Research and MD
Got it.
Okay.
And then, Mike, I forgot who asked you, but you were talking about the mix of more prime and more rural, and obviously this is a huge opportunity for you guys given the very low penetration.
Do you guys ever plan on maybe providing more tangible data on that as far as like if you're at 3% now, it's going 10% or 15%?
Is there anything else you can give us to see if this is resonating in the base as far as leveraging some of these investments that you now have been making for over a year?
G. Michael Sievert - President, COO & Director
That's great, Walt.
I'm sure we can provide some color here and there.
When we start breaking it down into segments, the challenge for that is we've got some great things we're doing and pockets of opportunity that we find, and it's very competitively sensitive in a competitive market for us to slice and dice it for you.
But I don't see any reason why we can't provide some additional color here and there on an occasional basis.
Walter Paul Piecyk - Co-Head of Research and MD
And then just one last one.
I mean, if you look at AT&T, the net add is obviously down when you back out all that migration stuff, but better than, I think, what people expected.
Their upgrade rate also reversed.
You were talking about, I forget your exact quote here, that this downward upgrade rate would continue.
So -- but it seems like AT&T, through BOGO offers, is yielding some benefits there.
Is your view that basically it's just not worth it to give away a free phone in order to actually grow your phone growth adds?
Or can you just give us a little bit more concept on what your thought process is on using phone promotions going forward?
G. Michael Sievert - President, COO & Director
I think the more interesting question is what's their thought process.
In other words, we were really confused by their plan, and I don't think that their plan was confusing by choice.
In other words, they dipped in and out of promotions, and I think they didn't like what it felt like and walked them back.
Really, really deep BOGO offers, et cetera, that nobody else in the market matched and then they snatched them back out of the market.
They seem confused about whether or not you need to also have satellite service in order to get their best deal and a fair deal.
So yes, I mean, they did have some pretty heavy device promotions in the market that looked to us like they were uneconomic offers, and then they snatched them out when it didn't result in any meaningful share gains for them.
And so what happens is, if you don't get lift and attract customers from offers like that, it's awfully hard to pencil why in a business model -- remember, we took subsidies out a long time ago.
These run rates are meant -- people are meant to be buying phones, by and large, why they would do that.
So...
John J. Legere - CEO & Director
Walt, I would just say, and I've been so well behaved today, I hesitate to do this, I think you can describe AT&T's plan as buy one, get one customer, which is what they were doing very specifically.
And if you can describe AT&T's numbers as better than expected, the only thing that we need to change is what expectations are because...
Walter Paul Piecyk - Co-Head of Research and MD
That element of it.
Obviously, there are other elements that...
John J. Legere - CEO & Director
Yes, it was the most horrific print I've ever seen.
And if you try to ask part 4 of a question, Walt, we're going to put you on the list that you're already on with the other part of our merger.
I want to say before Braxton says farewell, there's a tremendous amount of questions that came in on Twitter, and they were quite heavily deal related.
I will tell you that there were several of a theme that I just want to say I really enjoyed because I saw a number of people that are saying exactly what I want to hear and what I'm down here doing, which is, "Hey, John, this story about what you can create in this merger with Sprint on 5G sounds really interesting.
This jobs item sounds interesting.
This price competition and supercharging on the carry -- yes, it's interesting, and the service expansion.
But hey, the devil's in the details, so prove it." And that's music to my ears, because obviously we wouldn't have come out with this unless we could show it and prove it.
And I almost feel like I should reply on Twitter, which is, "Okay.
Deal.
If I can prove it, are we good?" So in effect, I find that awareness of the things that we're saying fantastic and the right first stage.
I'm also extremely proud of the results that we posted here.
And I also want to make sure that -- and a lot of the questions came in -- that momentum and that focus on the business will not change a single iota during this approval process, and that's something you can count on from us.
And Braxton?
J. Braxton Carter - Executive VP & CFO
So thanks, everybody, for tuning in.
It's been quite the week so far.
We definitely look forward to speaking to you again very soon.
Another great quarter for T-Mobile coming up.
And more importantly, we just can't convey how we're excited about taking the Un-carrier and supercharging it with the creation of this new company.
So with that, we'll turn it over to the operator.
Operator
Ladies and gentlemen, this concludes the T-Mobile US First Quarter 2018 Earnings Call.
If you have any further questions, you may contact the Investor Relations or media departments.
Thank you for your participation.
You may now disconnect, and have a pleasant day.