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Operator
Welcome to the DSUVIA FDA Approval and AcelRx Third Quarter 2018 Conference Call.
This call is being webcast live on the Events page of the Investors section of AcelRx's website at acelrx.com.
This call is the property of AcelRx, and any recording, reproduction or transmission of this call without express written consent of AcelRx is strictly prohibited.
As a reminder, today's call is being recorded. You may listen to a webcast replay of this call by going to the Investors section of the AcelRx website.
I would now like to turn the call over to John Saia, AcelRx General Counsel. Please go ahead.
John G. Saia - General Counsel & Secretary
Thank you for joining us this morning. Last Friday, we reported the FDA approval of DSUVIA and our third quarter financial results in separate press releases. These press releases and the slide presentation accompanying this call are available on the Investors section of our website.
With me today are Vince Angotti, our Chief Executive Officer; Dr. Pam Palmer, our Chief Medical Officer; Kimberly Gaumer, our Vice President, Regulatory Affairs and Quality; and Raffi Asadorian, our Chief Financial Officer.
Before we begin, I'll remind the listeners that during this call, we will make forward-looking statements within the meaning of federal securities laws. These forward-looking statements involve risks and uncertainties regarding the operations and future results of AcelRx.
In addition to the company's periodic, current and annual reports filed with the Securities and Exchange Commission, please refer to the text of our press releases for a discussion of the risks associated with such forward-looking statements.
I'll now turn the call over to Vince Angotti.
Vincent J. Angotti - CEO & Director
Thank you, John, and thank you to everyone joining us today. While this is obviously a significant day for AcelRx, our excitement really stems from the belief that the approval of DSUVIA is an important leap forward for patients whose acute pain and medically supervised settings requires an opioid, and for the health care providers who handle their care.
We'd like to take the opportunity to thank all of our stakeholders, including the patients in our numerous clinical trials; our clinical investigators; our employees, who have believed in their mission and persevered over a number of years; the Department of Defense, who collaborated with us on the development of DSUVIA for nearly a decade; and our shareholders, whose support has allowed us to achieve this important milestone.
Dr. Pamela Palmer cofounded this company 13 years ago, searching for an alternative to the standard of care for moderate-to-severe acute pain in hospitals, which today remains intravenous opioids. The objective when founding the company was to identify a better alternative to the invasive IV route of delivery and the liquid nature of these opioids that were fraught with dosing errors due to multiple concentrations and potencies.
In 2005, morphine was ranked second as the drug most frequently associated with medication errors within the acute hospital setting. And unfortunately, even today, opioids remain near the top of the medication error list in this setting.
To find a solution, she set out to develop a single-strength, solid-dose opioid that would have a rapid analgesic effect with sublingual delivery. In collaboration with the U.S. Department of Defense, DSUVIA was developed. The approval of DSUVIA now provides health care professionals with an alternative to the current IV opioid standard of care. Pam will provide further information on DSUVIA's indication and label as well as AcelRx's commitment under our Risk Evaluation and Mitigation Strategy or REMS program. I'll provide further details on the market as well as our launch plans for DSUVIA.
Now before handing the call over to Pam, I'd like to take a minute to remind everyone that we take our responsibility as a pharmaceutical company very seriously. We recognize the significance of the ongoing opioid crisis in the United States, and we'll only supply DSUVIA to certified medically supervised health care settings such as hospitals, surgical centers and emergency departments. DSUVIA will not be available in retail pharmacies or for outpatient use. We worked in concert with the FDA to create the DSUVIA REMS program, and we look forward to initiating this program as we begin to educate health care practitioners about DSUVIA.
As we've said repeatedly, our goal is not to expand the opioid market. However, when the health care professional has already decided that the opioid class of medication is the best option to treat a patient in acute pain, we believe DSUVIA provides a compelling alternative. For decades, IV opioids have been the standard of care. And now with DSUVIA's approval, we have the first sublingual opioid for nonopioid-tolerant patients.
Pam will now provide you an update on DSUVIA's label.
Pamela Pierce Palmer - Co-Founder, Chief Medical Officer & Director
Thank you, Vince. I would also like to thank everyone who has supported us in achieving our first product approval in the United States. As exciting as it was to have Zalviso and DZUVEO approved in the European Union, I am thrilled that U.S. health care practitioners, including those in the Department of Defense, will now be able to use DSUVIA to provide a new alternative to their patients in moderate-to-severe acute pain.
DSUVIA is a 30-microgram sufentanil tablet in a single-dose prefilled applicator for sublingual administration by a health care professional. Recent misplaced negative attention has been brought to the potency of sufentanil. It is important to clarify that potency means that it takes less drug to obtain the same effect. We, therefore, have 30 micrograms in DSUVIA instead of, for example, 30 milligrams.
We also tested a lower dose of DSUVIA in our Phase II dose-finding study and showed that it was not significantly better than placebo. Therefore, we demonstrated to the FDA that we were proceeding with the minimally effective dose of DSUVIA into our Phase III study.
A single-strength tablet and single-unit packaging were designed to mitigate the possibility of dosing errors, misuse and diversion. Each single-dose applicator is housed in a tamper-evident foil pouch with directions for use attached. The sublingual administration allows DSUVIA to be an effective, noninvasive option for health care providers to manage acute pain in medically supervised settings.
DSUVIA will be especially useful for patients with difficult IV access such as obese, elderly, burn or needle-phobic patients and for patients with nothing by mouth or NPO status. Avoiding an IV may also offer efficiency improvements in patient care in addition to a potentially better patient experience.
DSUVIA's FDA-approved indication is for use in adults in a certified, medically supervised health care setting such as hospitals, surgical centers and emergency departments for the management of acute pain severe enough to require an opioid analgesic and for which alternative treatments are inadequate. The recommended dosage of DSUVIA is 30 micrograms sublingually as needed, with a minimum of 1 hour between doses. The daily dose should not exceed 12 tablets in 24 hours.
In a Phase III randomized, double-blind placebo-controlled clinical study, which enrolled 161 patients aged 18 to 69 years with acute postoperative pain, DSUVIA demonstrated a statistically greater sum of pain intensity difference from baseline over the first 12 hours of the study, or SPID12 compared to placebo, which was the primary endpoint. The pain intensity difference from baseline was superior to that of placebo group within 15 minutes, and median meaningful pain relief occurred following a single dose.
In controlled and uncontrolled studies, the safety of DSUVIA was evaluated in a total of 646 patients with moderate-to-severe postoperative pain or pain in the emergency room due to trauma. Importantly, 1/3 of the patients in the safety database were 65 years or older.
The most frequently reported adverse reactions greater than or equal to 2% in the randomized placebo-controlled trial were nausea, headache, vomiting, dizziness and hypertension. The rates of these adverse reactions are not dissimilar to other opioids.
DSUVIA will not be available in retail pharmacies or for outpatient use. DSUVIA will only be distributed to facilities certified in the DSUVIA REMS program following attestation by an authorized representative to comply with appropriate dispensing and use restrictions of DSUVIA. To become certified, a health care setting will need to train their health care professionals on the proper use of DSUVIA and have the ability to manage respiratory depression.
As part of the REMS program, AcelRx will monitor distribution and audit wholesalers' data, evaluate proper usage within the health care setting and monitor for any diversion or abuse. Additionally, AcelRx will decertify health care settings that are noncompliant with the REMS program.
We are committed to DSUVIA's safe and effective use, and our product-specific REMS program and our diligent efforts will support this objective.
With that, let me turn the call back over to Vince.
Vincent J. Angotti - CEO & Director
Thanks, Pam. As we move towards commercialization, I want to stress our commitment to the safe and effective use of DSUVIA to ensure that health care systems and patients experience the benefits of this new, noninvasive opioid analgesic. We're gearing up our commercial resources and are on target for a planned launch of DSUVIA in the first quarter of 2019. I'll provide an overview of the market where we believe DSUVIA will contribute to patient care and then provide some details on our launch strategy and the experienced team we've assembled to lead these efforts.
There are an estimated 92 million annual visits to medically supervised health care settings by adult patients in moderate-to-severe acute pain. All of these visits, the majority, or approximately 51 million present in the hospital emergency departments. Over half of these visits, or 33 million, result in the use of an opioid to manage the acute pain.
Importantly, there are an estimated 18 million of these patient visits for which an IV is placed solely to administer an opioid for the acute pain; not for hydration, not for anti-infectives or any other reason, just for the pain. And this is where we believe the sublingual use of DSUVIA can benefit the hospital by avoiding the time, effort and materials necessary to initiate IV access.
As an example today, for a patient walking into the emergency department with a separated shoulder, a long bone fracture and significant pain, the nurse must collect the equipment to initiate an IV, start the IV and then administer the proper dose of morphine or other opioid. Studies show us that up to 26% of the time, the IV is unsuccessful on the first attempt. And if advanced techniques such as ultrasound are required, the process may be significantly prolonged by up to 2 hours.
With DSUVIA, the nurse or doctor tears open the foil pouch and administers the DSUVIA tablet under the tongue. We believe this efficiency, as well as the clinical benefits of DSUVIA, may provide a meaningful option to HCPs for their acute pain patients. The potential improvements in the overall patient experience and efficiencies a hospital may gain are a unique combination that we believe again is a credible reason to consider DSUVIA.
Based on published data, the total overall cost of initiating an IV and administering the first dose of the opioid is approximately $140. The cost of the drug, which is generic, is small. But once you include the cost of all the materials, including the catheter, tubing, lidocaine and nurse's time, the cost escalates. We're finalizing our pricing research, but we estimate pricing DSUVIA in the $50 to $60 wholesale (technical difficulty) cost range.
There are approximately 5,500 hospitals in the United States. We've carefully evaluated these institutions using several criteria, including annual emergency department patient volumes, annual same-day surgery volumes, historical adoption of newly approved hospital medications and other criteria. Based on these criteria, we believe that approximately 3,000 hospitals are the most appropriate universe for DSUVIA. And further segmentation shows that about 1,200 of these 3,000 hospitals represent approximately 70% of the potential market for DSUVIA. Therefore, to maximize efficiency, we'll focus our resources on these 1,200.
In 2018, we've held 5 advisory boards with well over 50 health care professionals who have provided their perspectives on all aspects of commercializing DSUVIA, from where they believe DSUVIA will be used within a hospital to advise on navigating the formulary process and how DSUVIA will best be utilized by health care professionals to improve the patient experience. Following these advisory boards, our enthusiasm for DSUVIA has grown, and the insights provided from the health care professionals has proven invaluable in educating our team and approach.
Historically, hospital product launches take time, and we're approaching our resourcing accordingly. Despite our confidence in the significant unmet medical need that DSUVIA fulfills and the immediate needs created by the IV opioid shortage, we'll manage the launch efficiently through a disciplined and measured approach.
While our commercial leadership team has successful product launch experience, just as important are their significant -- or is their significant commercial start-up experience, allowing them to understand the value of efficiency and resource management. As a result, our launch will be staged to ensure we're effectively deploying our resources.
We'll start with 15 hospital account managers in 1Q '19, and assuming our execution is on point, increasing to 60 by the end of the first half of 2020. As previously communicated, positive initial feedback from our advisory boards, including consistent feedback on their challenges associated with the continuing IV opioid shortages, prompted us to accelerate the hiring of a portion of the team.
To date, 9 of the 15 hospital account managers have already been hired. These account managers have an average of 8-plus years of hospital sales experience, but importantly that experience is within the territory they'll occupy for AcelRx. In addition, 4 medical science liaisons and 4 market access specialists have also been recently hired.
Examples of key metrics we'll be monitoring during the initial launch period are hospital formulary approvals, the number of hospitals placing initial orders, the volume per order and repeat orders. Each hospital has its own formulary process and timing, with some hospitals having P&T committee meetings monthly while others may only have these committee meetings quarterly. We've gathered a lot of precommercialization intelligence through our advisory boards and our initial outreach to help with our commercial efforts.
At this time, we'll not be providing guidance on our expected annual sales or key expected metrics, but more information will be provided at our planned Analyst and Investor Day on December 11. As we progress the launch and gain some experience, we'll revisit our position on providing sales guidance.
Before opening up to questions, I'd also like to remind you that we released our third quarter financial results last Friday. Today's call will replace our regular quarterly update, and I'll highlight a few financial items.
First, we ended the quarter with $63.6 million in cash and investments. Secondly, our cash outflow for the quarter before our equity offering was $8.2 million, which included $2.3 million in debt service. Finally, our R&D and G&A expenses, excluding stock-based compensation expense, was $7.1 million for the quarter. These results highlight our continued focus on cash management, which will continue as we launch DSUVIA in the first quarter next year.
I'd also like to add that our discussions with potential European partners for DZUVEO are continuing. With the U.S. approval of DSUVIA, our DZUVEO production cost is more easily estimated, which supports finalizing terms with a potential partner.
I'd now like to open the line for any questions you may have. Operator?
Operator
(Operator Instructions) And today's first question comes from Randall Stanicky of RBC Capital Markets.
Randall S. Stanicky - MD of Global Equity Research and Lead Analyst
I just have a couple of questions. Vince, maybe to start off, can you just maybe talk about how you came up with the $50 to $60 WAC pricing? I know there's a bit of an evolution here in terms of thoughts from a pharmacoeconomic perspective and value to the marketplace. But can you perhaps help us understand the thoughts from pricing first? Then I've got a few follow-ups.
Vincent J. Angotti - CEO & Director
Yes, Randall. So thank you for the question. That's come with research we've been conducting over the course of the past year, which we're finalizing here over the next month. And part of that did take into account the current cost of initiating that IV opioid that we mentioned is in the neighborhood of $140. We wanted to be sure that we provided a very fair and economic value story to the hospital. And in the event they might have to use even 2 doses of DSUVIA that it would still remain competitive with that initial IV opioid initiation. So that's where we landed with that price.
Randall S. Stanicky - MD of Global Equity Research and Lead Analyst
Okay, and you may have answered my second question, but as you're thinking about the 18 million patients getting IV for pain in the ER and DSUVIA as an option or a displacement, if you will, how do you think about the number of doses? Is 1 to 2 the right way to think about it? I -- assuming that the patient goes in, gets hooked up with IV, I assume there's some sort of durational pain relief that's intended there.
Vincent J. Angotti - CEO & Director
Yes. So again, our average dosing interval in our studies was between 3 and 4 hours. Some took it a little -- a second dose maybe earlier, some might have taken a little bit later. So I think you're thinking about it correctly in those 1 to 2 doses for that particular market setting.
Randall S. Stanicky - MD of Global Equity Research and Lead Analyst
Okay, great. And then I thought, and I think others agree, that Commissioner Scott Gottlieb commenting directly was interesting. And one of the things he seemed to call out in his statement was the battlefield opportunity and the importance from that perspective in the DoD side. How do we think about it from our side? Have you thought about the opportunity? I mean, clearly there's a commercial focus here that you outlined in your prepared comments. But how do we think about the DoD opportunity?
Vincent J. Angotti - CEO & Director
Yes. It's hard to give you an exact number on the magnitude of the opportunity because it involves not only the military treatment facilities, but forces that are deployed as well, as long as they have trained personnel to administer DSUVIA in the field of battle. When we think about the expectation for their ordering, we actually have a dedicated account representative for the Department of Defense, someone who's got deep experience and has worked with us before with the Department of Defense. So he understands all the different branches and ordering patterns within which they might utilize DSUVIA. One thing I will comment on, and I apologize I can't give you the exact number of the size, but when you think about the pricing of DSUVIA to the Department of Defense, I know many people have asked the question, while we don't have an agreed specific pricing with the military, it'll likely start from the federal supply schedule of pricing. That's about 24% discount off the WAC or wholesale acquisition cost. So that's typically where they get a minimum price discount from what you typically see for the commercial side of the business. So I hope that helped answer the question a bit, Randall.
Randall S. Stanicky - MD of Global Equity Research and Lead Analyst
Yes -- no, it does. And then my last question, I don't want to put the cart before the horse, and this call clearly is going to be focused on DSUVIA I would expect. But Vince, as you guys step back, and I assume there's, first of all, some relief getting over the finish line with the approval here. But as you think about the 3- to 5-year outlook, as you speak to the board and think about what you want to -- how you want to grow AcelRx going forward, you now have the opportunity to build some hospital infrastructure, and I know you're not a pain company as much as you are really more of a hospital-based company selling a pain product into that. But how do you think about the next 3 to 5 years? Where do we go from here?
Vincent J. Angotti - CEO & Director
Yes. That's a great question, and there's a couple of ways to answer that. First, let me talk about our product portfolio in particular. You know Zalviso, and people are expecting Zalviso at some point here in the near future to undergo a regulatory review as well. I'll comment on that first. First, our regulatory and clinical teams, they've been laser-focused, as you mentioned, on the FDA interaction on DSUVIA, and that actually occurred in real time through last Thursday. So we've been spending just about all of our time on DSUVIA. And I can tell you the learnings to that process have been many. As a result, we're in the process of rereviewing our previously prepared Zalviso NDA resubmission for any updates that might be required based on the recent DSUVIA review. And that is significant. Just to give you an example, our original Zalviso submission included over 1,600 documents. So we're combing through those to be sure we put that in the best position moving forward for the proper regulatory review. So there's a pipeline, right? The second is when we look at the hospital space, there appear to be a number of single-product hospital companies out there, whether they're anti-infectives or other therapeutic disease areas, that we think are crying for consolidation in the industry over the next 2 to 3 years. We think that's something we can take part in over those next 2 to 3 years. Our focus, obviously, immediately is on the proper distribution and commercialization of DSUVIA. But the bigger outlook for us is that opportunity in the hospital market where the single product companies and their shareholders would certainly benefit from some consolidation, and we're clearly open to that. I hope that helps, Randall.
Operator
And our next question, ladies and gentlemen, comes from Ed Arce of H.C. Wainwright & Co.
Antonio Eduardo Arce - MD of Equity Research & Senior Healthcare Analyst
I just wanted to add my congratulations after a multiyear effort here and finally getting across the finish line. So I just had a couple quick questions. First, your comment, Vince, on the ad boards that you've run, several of which you've run recently, and I know that some of the discussions have led to some excitement around the opportunity, not just within the stated market targets but in other sort of novel uses. Perhaps you could talk about some of the ideas and things that physicians, nurses and others at those boards talked about in terms of the way that they see the use going forward. And then I have a follow-up.
Vincent J. Angotti - CEO & Director
Sure. So the ad boards have been very helpful, as you mentioned. Importantly, and a little bit surprising to us from the ad boards, it's a little tangential to your question, was the commentary on the continued struggles they're having with the IV opioid crisis. It just continues to come across. And we just saw some news again, I think it was last week, that the major manufacturers of these products again don't anticipate this to be solved. Now they've extended it to the end of 2019. So that's been a common commentary coming from the advisory boards, and they feel that DSUVIA is a nice fit and might accelerate the review time lines of the P&T committees because they're struggling to have proper patient care for those patients in acute pain in those settings. But the #1 commentary that comes, and often comes from the nursing group, is the efficiency with which this can be administered and the simplicity in dosing, which was -- it's not ironic because that was the reason the product was developed in the first place. But you would hope that would be the major message coming back, Ed, and that has been, in particular from the nurses in the ER. They are struggling with the chaos and efficiency aspects of their environment. The number of emergency departments over the last 20 years has continued to decline yet the patient visits continue to increase. It's put them in a real challenge for available bed space to initiate an IV opioid, and they believe that this can create great efficiency moving forward for them in that setting. Beyond that setting, in the PACU for same-day surgery postop, again the anesthesiologists we've spoken to and PACU nurses feel that with the profile of DSUVIA as these patients come out and are stabilized in their same-day surgery, the duration of action provides a great benefit to them. This close to 3 to 4 hours of duration before they typically have to redose gives them a nice opportunity to stabilize the patient, stabilize the pain. And the goal is early discharge as long as that pain is controlled. And they feel with the single dose potentially of DSUVIA coming out of those situations, that duration of action puts them in the best opportunity to stabilize that pain and discharge them. So it continues to come around to efficiency. They understand the drug works. But the general duration of action and the side-effect profile that is not dissimilar to other opioids feels it puts them in the best position to use it moving forward.
Antonio Eduardo Arce - MD of Equity Research & Senior Healthcare Analyst
Great. And then a follow-up around the initial target of 200 facilities that you mentioned. I would imagine a good number of these are targeted for, among other reasons, as being likely early adopters and for other reasons that make it a good, strong early fit. I'm just wondering along with that, how do you see the process evolving not only through P&T committee, but how long do you expect in these early targets to get the whole certification process for the REMS put in place, so that you can actually start selling commercial product?
Vincent J. Angotti - CEO & Director
Yes. So it wasn't 200. It was 1,200 hospitals initially. Again, the criteria we utilized was annual emergency department visits, annual same-day surgery visits. And importantly, we went back and looked at data on approvals around products in similar categories, whether it might be an EXPAREL, whether it might be an OFIRMEV or you can imagine some others, and how quickly some hospitals may have adopted it, adopting being defined as their first order. We have that data from the time of approval. And so clearly, to us, that indicates these hospitals are progressive. They're more cutting-edge, and they're looking for continued advancements in medicine to treat the patients. And so those hospitals have been prioritized within that 1,200. You asked about how long it might take to certify. It shouldn't take long, and we're going to start doing that immediately. Now that the criteria is clear, in agreement with the FDA on the certification process, they'll have to have a certified representative within the hospital attest to the criteria that allows them to receive the product. We get a daily feed to our wholesalers, actually nightly, of those hospitals that are certified and then allowed to receive the product. So we're doing it in real time moving forward. The certification to us will be fairly efficient. The thing that we'll pay just as much attention to is those hospitals that will have those formulary or P&T committee meetings earlier rather than later, because that review will have to occur in order to formally put them on the formulary, but the certification process will be done potentially in real time. Behind the scenes, Ed, we've been working on the electronic medical records already. We've already been working with the wholesalers on the distribution plan and agreed to discounts for them. We've already been working with the GPOs, in group purchasing organizations. So over the last couple of months, we've done a lot of work to already set the stage for distribution moving forward.
Antonio Eduardo Arce - MD of Equity Research & Senior Healthcare Analyst
Okay, great. And then one last one, if I may. Just quickly on Zalviso. I know you mentioned earlier that you're now, as a result of this review process with DSUVIA, you're now rereviewing your previously prepared resubmission of Zalviso. And I don't want to put any pressure on, sort of, the team I'm sure has been working very diligently. But if you could perhaps discuss what the likely time line is going forward for submission.
Vincent J. Angotti - CEO & Director
Yes, Ed, it's remained a priority for us. I can't give you an exact time line. We had previously been giving guidance here within the fourth quarter. That may be extended for a short period of time simply because we have limited resources at the company. We've only had 40 employees up to this date and expanded slightly with some of the commercial team. But again, our regulatory and clinical teams have been 120% focused on the DSUVIA interactions, which again were live lined through last Thursday. So we're going to take a deep breath, be sure we've got everything in order to distribute and properly certify these institutions moving forward according to the REMS and then get back on it with Zalviso. That's the best answer I can give you right now, Ed.
Operator
And our next question today comes from Brandon Folkes of Cantor Fitzgerald.
Brandon Richard Folkes - Analyst
Congratulations to everyone at AcelRx on the approval. So firstly, Vince, could you perhaps detail a little bit more about the medical education programs you intend to put around this product and what we may see there? And then secondly, just following on from the earlier question. The 15 hospital account managers, how many of the 1,200 hospitals will they cover, or will they cover the 1,200? And then when that goes up to 60, what percentage of the 3,000 does that cover?
Vincent J. Angotti - CEO & Director
Yes. So medical education programs, we'll be providing different training tools -- actually for the institutions, we have a video that allows us to conduct in-services. We'll be conducting those in-services. We'll have plenty of placebo devices in order to allow them to -- in particular the nursing team, to understand how to properly administer the product moving forward. In addition, a good portion of our education moving forward will come from peer-to-peer programming. We'll give you more details on that as we move forward, but we believe the attributes of the product and its best fit in these hospitals should really be coming from experts in the field that are independent of our company, who understand the fit for DSUVIA moving forward. So those are some of the key 3 things we'll do around education. The 15 account managers, think of it on average that the leads have about 20 accounts. So when we start with those 15 account managers, multiply it by the 20, we'll understand the number of accounts we'll be able to penetrate at the initiation here in the first quarter of 2019. And those that are already hired have already started to call on these accounts to better understand their formulary process, et cetera. As we move forward, something I want to emphasize is while our plan is to move to 60 by the start or during the quarter of -- the first quarter of 2020, if our KPIs or our metrics, or our DSUVIA sales flow is moving according to our plan or even accelerated, there's no reason we can't accelerate that hiring up to the 60. We're taking a more conservative and methodical approach today. We've seen too many companies go too big, too fast. We're very careful of our infrastructure costs getting too far ahead of the revenue generation, it's a fine balance you have to conduct when you're building these sales teams. But in the event we see again our execution on point, there's a chance we could always accelerate that hiring to penetrate these hospitals faster. So while we have a plan, that plan can certainly be modified to accelerate that timing.
Operator
And our next question today comes from Michael Higgins of Ladenburg Thalmann.
Michael John Higgins - MD & Senior Biopharmaceuticals Equity Research Analyst
Congratulations from me as well, it's a landmark event for the company. A couple of questions if I could, then I'll jump back in the queue. There's been considerable pushback in the lay press over the last week, not surprisingly over DSUVIA's approval. And Pam, you touched on this a bit in your opening comments. Do you guys have a strategy to counter this that you can speak of at this point? This is not any retail product, that kind of pushback in lay press simply doesn't have an effect or such an effect on a hospital-marketed drug like it would a retail drug. Then the last, you can comment on your strategy to counter what's already been out there and what's expected to come out there in the next coming days and weeks and months.
Vincent J. Angotti - CEO & Director
Yes, I think it's important to have Pam comment on this since she had a clear purpose in starting this company developing both Zalviso and DSUVIA, and has really been our spokesperson with the media. Pam?
Pamela Pierce Palmer - Co-Founder, Chief Medical Officer & Director
Sure. I think a lot of this is around education. We've just been educating as many media outlets that have called for interviews, whether it's been on TV or through the print. And the important thing here is the 2 things that we're really trying to get across is, the biggest part of our REMS, the thing that we can do to decrease abuse and diversions the most, is to keep this in a medically supervised setting. We have data from SAMHSA, that is a federally sponsored substance abuse annual report, it's put out every year, and they show that drugs of abuse, or opioids specifically, that are abused are stolen from medically supervised settings as the source of the drug 0.7% compared to other areas where they got the drug; for example from someone's medicine cabinet, from a friend, et cetera. So just keeping a drug in a medically supervised setting already takes care of over 99% of the abuse issue. So that is really important to get that out there. And then the second thing we really try to emphasize is people say, "Why did you have to pick an opioid that's so powerful? I mean, why did you have to do that?" And we try to explain that, yes, sufentanil is potent, and I mentioned that in my opening comments. It is potent, which means that I need less of the drug to get the same effect, but it is not more powerful. All full mu agonist opioids such as dilaudid or morphine or fentanyl or sufentanil, they all bind to the same receptor and they all turn it on at the same degree. We just do it with a lower dose. That's why I've got microgram dosing instead of milligram dosing. So once you get the education vocabulary out there, people realize they've been using the terms incorrectly. And they make for good headlines, but unfortunately they fall flat when you look at the science behind it. So we're really about educating and making people realize that we tested a lower dosage strength and it in fact didn't work. That's why we're moving forward with 30-microgram. And that's the safe and effective dose in young and old alike, because we tested those folks. And that's -- so it's really about education, and we're always going to keep this only in medically supervised settings.
Vincent J. Angotti - CEO & Director
I think Michael, the final comment I'll add, and we understand and are very sensitive to the commentary coming in, because there obviously is an opioid crisis in the United States, and we certainly, certainly would never discount the seriousness of that. But our regulatory process, most people just saw the recent AdCom and FDA approval. This has been going on for almost 2 years. We submitted DSUVIA originally, I think it was December of 2016 and received a CRL between that point and today. So it's been a lot of work in order to ensure that we're meeting and satisfying the FDA's requirements. I think the final comment I'll add is we weren't the only opioid reviewed over the last several months, and the FDA's clearly and even the advisory committees used discretion. There was a meeting the day before ours where an opioid was not approved with many members of the same committee. So obviously, they're -- as Dr. Gottlieb said, taking it on a case-by-case basis, on a unique drug-by-drug basis and unmet medical need basis. And we're fortunate that they did that properly. It has taken a significant amount of time, but we think it was well worth it for all involved.
Michael John Higgins - MD & Senior Biopharmaceuticals Equity Research Analyst
I appreciate your comments, to both of you. Yes, our education in the media is not unexpected, and I expect you'll have great success with that. I put in my notes I found that research has found between 3 and 5 days of consecutive dose in the beginning of addiction could, at its earliest start, this isn't a 1, 2 dose, you're addicted, [pull] per half a day and you're addicted type of a setting. So -- and your comments on milligrams and micrograms, I wouldn't expect the lay media to understand that. I think they're beginning to. So appreciate your comments. The second question, if I may, is when do you expect to reach beyond just the emergency departments? Is that something that you could conceive of in the first half? Is that a 5th, the 10th call, is that something you can get to early on? Some of your advisory board people have come back and said, I can't wait to use this for the patients between this and that, upstairs, et cetera. But in terms of your own targeting, when might you expand beyond the emergency departments?
Vincent J. Angotti - CEO & Director
Yes, that's an excellent question. So while we emphasize the emergency department because there's a clear fundamental opportunity there that can help the health care system, simultaneously we'll be going to those anesthesiologists or PACU health care professionals because they're in the same institutions. And for efficiency purposes, it makes -- certainly makes sense to call on them the same day you're in the hospital with the emergency department as well. So you can anticipate that, that education will be occurring real time at launch as well.
Michael John Higgins - MD & Senior Biopharmaceuticals Equity Research Analyst
Great. That's awesome to hear. And then the last question before I jump back in. It was discussed that the AdCom radar is being involved. One of my other questions though was on PDMP, prescription drug monitoring programs. Just to confirm, would an ED or hospital have to review that before prescribing and dosing DSUVIA? I don't believe they have to today, and they vary state to state, different geographies. But does the REMS required a PDMP review before using DSUVIA?
Pamela Pierce Palmer - Co-Founder, Chief Medical Officer & Director
No.
Operator
Our next question today comes from David Buck of B. Riley FBR.
David George Buck - Analyst
Just a couple of questions, one for Vince and one for Pam. Vince, can you talk a little bit about how much work you were able to do with the GPOs this quarter with the account executives they've hired so far? Is there anything you can do before the official commercialization in terms of making sure they actually get on GPO formularies? And maybe one for Pam, and I'll stick in one for Raffi as well. Can you talk about Zalviso? You mentioned that you're evaluating that, but how do you make sure that it meets the criteria that Dr. Gottlieb of FDA highlighted that it adds something to the armamentarium that you already have with opioids that it actually adds something new and different, basically it gives you something as a reason to approve it? And then maybe for Raffi. Sorry just a final one. Maybe you could talk a little bit about trending or magnitude of operating expenses as we get into 2019.
Vincent J. Angotti - CEO & Director
Great. So I'll start with the first of the 3. You mentioned on the GPOs. So we've already been talking to the GPOs. We've basically done our discussions with the wholesalers. Just to give you an idea, we've been talking to them for a couple of months. In concert with that, we've also been talking to the GPOs. There's 4 or 5 that we believe make up the magnitude of the market, and we're in heavy negotiations with them already, and fully anticipate that those discussions will be completed and confirmed prior to launch. So we're on track with the distribution chain moving forward. There shouldn't be any hesitation beyond that. I think I mentioned earlier that we've also been working already on the electronic medical records platforms. So all of those kinds of things that people forget about, they just think you go out and speak to an institution about a drug and they put it on formulary, there's a lot of work behind the scenes in order to prep for that. And we're well advanced in those stages based off of our earlier hiring and experience of the teams. So our goal is for those not to be an impediment with launch. I'll turn it over to Pam on Zalviso and the addition of that and its qualities to the armamentarium. Pam?
Pamela Pierce Palmer - Co-Founder, Chief Medical Officer & Director
Sure. Well, I actually started the company in 2005 with the concept of Zalviso because of all the wrongful deaths that I was asked to opine on from a medical malpractice standpoint throughout the West Coast against IV PCA opioids, mainly morphine. Whenever you have programming where you can have a decimal point error, that can create a tenfold error in dosing. With a clear liquid opioid, it's problematic. There's been 2 big papers that have come out this past year looking at the morbidity, mortality related to programmable infusion pumps and opioids. I wish I could tell you that since I started the company in 2005 that those problems are magically solved, but as you heard from Vince earlier, opioids still remain near the top of the hospital medication error list. So the unmet need for safer PCA, patient-controlled analgesia, was there in 2005 and it's still there today in 2018. And so we believe that we can absolutely make a very compelling argument to this division and to Dr. Gottlieb of why we still need Zalviso.
Vincent J. Angotti - CEO & Director
And I think, importantly, we'll be able to add to that database as we're continuing to get more and more data from Europe on the proper use and safe use that we've seen to date, real world, outside of clinical studies with Zalviso. So I think those are the types of things, the elements we're continuing to think about in the resubmission. Thanks, Pam. Raffi, the third question?
Raffi Mark Asadorian - CFO
Yes, so -- yes, finally the operating expense question. So David, at Q4, I would see an increase. We've historically guided to about $10 million to $11 million cash burn in precommercialization stage. I see that increasing. That will increase in Q4 as we're ramping up. That will be in the, call it, the $12 million to $13 million range in terms of growth, in terms of cash flows. In there is about a $13 million to $14 million of operating -- cash operating expenses for Q4. I see that increasing next year by 20% to 30% on a run-rate basis.
Vincent J. Angotti - CEO & Director
Thanks, David, for your question.
Operator
And our next question today comes from Leland Gershell of Oppenheimer & Co.
Leland James Gershell - MD & Senior Analyst
Wanted to ask about civilian use in the field with DSUVIA in what may be a medically monitored setting. I want to clarify if this product would be available with paramedics and ambulances and so forth, if that's a setting in which we could see DSUVIA being used for treatment of pain out in the field.
Pamela Pierce Palmer - Co-Founder, Chief Medical Officer & Director
There are going to be some ambulance services affiliated with hospitals that would likely qualify under our REMS. They would have to be REMS certified and have to be able to attest to the fact that all of the health care professionals working with DSUVIA have read the directions for use, are trained on it, et cetera. But there definitely will be ambulance services that would qualify under REMS, but that is not our initial focus. Our focus really is the emergency department. Once those investigators and clinicians become familiar with using DSUVIA, that's really what's important for us and our goal, not focusing on the paramedic service.
Leland James Gershell - MD & Senior Analyst
Okay. And then just one further question. You covered the associated costs with parenteral use, with IV lines and so forth. Are there any additional costs that we should think about for patients who are treated with DSUVIA with regard to, let's say, monitoring them after they're dosed in the setting, things like that?
Pamela Pierce Palmer - Co-Founder, Chief Medical Officer & Director
The monitoring for DSUVIA will be very standard of monitoring for the IV opioids that they're currently dosing right now. So there shouldn't be any difference there.
Operator
And our next question is a follow-up from Michael Higgins of Ladenburg Thalmann.
Michael John Higgins - MD & Senior Biopharmaceuticals Equity Research Analyst
A couple of brief ones here. It sounds like you're planning to use a specialty distributor. Are you able to define which ones -- one or ones, those are at this point? And also what kind of trade channel discounts can we expect for this product? Is 30% reasonable?
Vincent J. Angotti - CEO & Director
Yes. So not really specialty, Michael. We're going to use the traditional distribution channel. So we have, obviously, our own 3PL that will be the single point of distribution out of the gates. That'll extend to the wholesalers for distribution. Obviously, there's the Big 3, and then there's a couple of others that really make a difference from a regional perspective. It's unlikely at the start that we'll be distributing directly to the accounts themselves, likely always going through the wholesalers. And that's easier for us to do through the wholesalers anyhow, simply because the REMS is part of that supply chain -- the wholesalers is part of the REMS and their training and understanding that they can only distribute it to the certified medical settings. When we think about the discount of 30%, I think that's reasonable all in, so the entire supply chain all the way through to the end user. So when you think about the 3PL, the wholesaler, the GPOs and any direct to account, I think that's likely a little bit on the high side. But for modeling purposes, I think it's fair. Especially at the beginning, a little bit on the high side.
Michael John Higgins - MD & Senior Biopharmaceuticals Equity Research Analyst
Right, right. Okay. And then geographically, in terms of which hospital targets does it make sense to keep these a little tighter? Are you look at major markets more on the East Coast? West Coast? Any support on that you can give us would be helpful.
Vincent J. Angotti - CEO & Director
Yes, as you can imagine, some of the major metropolitan areas where there's many hospitals in those areas or if you've got a population, for instance, the Florida area, the Orlando area where because of the elderly population, the significant number of visits to these institutions, and the many number of those institutions, that's typically where we'll be lending our services initially. If you look at the map I think that Raffi had provided on the slides, you'll see that there's a concentration as we go step-by-step in certain geographical areas. And a lot of it's just for efficiency in use of our personnel, so that we can limit the windshield time between account.
Michael John Higgins - MD & Senior Biopharmaceuticals Equity Research Analyst
Makes sense. I'll revisit that. And Raffi, do you have any update for us on timing of the 10-Q filing?
Raffi Mark Asadorian - CFO
We expect it's probably out there right now, Michael.
Operator
And ladies and gentlemen, this concludes the question-and-answer session. I would like to turn the call back over to Mr. Angotti for any closing remarks.
Vincent J. Angotti - CEO & Director
Thank you, Rocco. I just like to again thank all of you for joining us today and for your continued support of AcelRx. We look forward to updating you on our progress with the upcoming milestones and our DSUVIA launch. Thanks again and have a great day.
Operator
Thank you, sir. This concludes today's conference, and we thank you all for attending today's presentation. You may now disconnect your lines, and have a wonderful day.