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Operator
Welcome to the WWE First Quarter 2012 Earnings Call. My name is John, and I will be your operator for today's call. (Operator Instructions) I will now turn the call over to Mr. Michael Weitz, SVP Investor Relations. Mr. Weitz, you may begin.
Michael Weitz - SVP, IR
Thank you and good morning, everyone. Welcome to WWE's first quarter 2012 earnings call. Joining me for today's discussion are Vince McMahon, our Chairman and CEO; and George Barrios, our CFO.
We issued our earnings release earlier this morning and as is our usual practice, have posted the release, our earnings presentation and other supporting material on our website, corporate.wwe.com. These materials can be reference in conjunction with the discussion today to clarify our performance and to shed light on the trends in our business.
In our discussion today we will make several forward-looking statements. These statements are based on management estimates. Actual results may differ due to numerous factors as described in our presentation and in our filings with the SEC. For any non-GAAP financial measures discussed on this call, reconciliations to GAAP measures can be found in our earnings release and in our website presentation.
Today we will review our financial results for the first quarter, and we'll follow this with a Q&A session.
At this time, it's my privilege to turn the call over to Vince.
Vince McMahon - Chairman, CEO
Good morning, everyone. As you will note, in terms of EBITDA, we are above last year by 19%, so $20 million, which looks really, really good. However, it's not as rosy as it appears, and George will make reference to all of that in a little bit more depth shortly.
Nonetheless, our key metrics look pretty good as well. By the way I'd define them would be television ratings and the live events. If people are watching our product, then it's up to us to drive them into areas where we could achieve significant growth as far as revenue is concerned. So television ratings are important in addition to the live events where it is the most expensive form of enjoying our product, which has always been a barometer for me.
As far as live events are concerned, we increased our profits about $1 million. Some of this, by the way, comes from expansion of our international platforms into Abu Dhabi, which is part of the Arab Emirates. We had our first event there, did extremely well, scheduled to go back in about six months. Not in this quarter, but we're likewise, we're expanding and just had our first event in Russia, in Moscow, which was very profitable as well.
So we continue to expand in our international markets in what looks pretty good. And, by the way, since we're talking about live events, again not in this quarter, but we'll break the record as far as revenue and Pay-Per-View buys for Wrestlemania.
In addition to that, getting back to the television ratings, as far as Raw and Smackdown are concerned they continue to be the number one -- number two, actually, in this quarter in terms of Raw in USA. Number one in Smackdown on SyFy. So, again, television ratings are holding up very well, and our social media presence is extraordinary. With 62 million Facebook friends and growing exponentially, our Twitter followers, every form of social media we're beginning to permeate in so many different ways, and we see that as a way of extraordinary growth of interest in our overall brand in so many different ways.
So the permutation of social media is something we've begun. You know, people that that somewhat we're on the cutting edge of all of that and doing it better than anyone else. I suppose we are, but we're only going to scratch the surface as to where we are right now.
We have our own channel, as it were, on YouTube, which is doing extremely well -- things along those lines. So -- as I mentioned, the international growth, we just had our first event in Russia, which will be related to the next quarter. We also have expanded our footprint as far as exposure is concerned, in China with the upcoming event we have scheduled over there as well.
As far as so many other aspects of what makes this look pretty good in terms of the 19% above last year, Home Entertainment sales is up, which is a bit of a surprise, but again George will speak to that. As far as movie business is concerned, under the old movie business model, and we have reduced losses in terms of lower impairments. That's under the old films business model.
And then we are continuing to develop our network launch, WWE Television Network in many, many different ways -- hiring key hires, as far as content development is concerned, implementation of critical systems, our negotiations continue. So that's moving along quite well, actually.
So that's -- other than that, (technical difficulty) the new film model, which is something near and dear to everybody's heart. But, nonetheless, we have entered in with new partners and with Fox and again emphasizing the word "partners" -- Fox, Landsgate, IM Gobal, studios such as those, and we think we have a great slate with a reduced amount of investment, but we're going to get more than -- in terms of return, we're going to get more than what we even had budgeted for, from my standpoint.
So that's about it from generalities. And, George, let's take it to you.
George Barrios - CFO
Thanks, Vince. I'd like to start by providing you with some additional perspective on our first quarter results. For the quarter, we reported a 21% increase in our operating income to $16 million. All of our business units delivered increased profits on a year-over-year basis.
Selected operating highlights in the quarter included successful entry of our live event into an important Middle East market, improved home entertainment sales, and implementation of a new content licensing agreement with YouTube.
While some of our key attendance in Pay-Per-View metrics showed modest declines in the quarter, we are encouraged by our efforts to build consumer demand. This is evidenced by the achievement of record revenue and profits from our recent WrestleMania event, the strong positioning of our television programs and by the explosive growth of our social media presence.
For the quarter, changes in foreign exchange rates had a negligible impact on revenue profit. However, there were several other items as cited in our earnings press release that did impact the comparability of our results on a year-over-year basis. These included certain tax benefits, network-related operating costs and film impairments, predominantly in the prior-year quarter.
You should note that adjusting for these items as outlined in the release, does not change the over-arching headline of profit growth. On an adjusted basis, operating income increased 18% to $18.9 million. To be clear about the trends in our business, I will add to the discussion of as reported results, where applicable, by describing our performance on an adjusted basis. For a more details review of our performance in the quarter, let's turn to page 5 of our presentation, which lists the revenue and profit contribution by business unit as compared to the prior-year quarter.
Starting with our live events including merchandise sales at these events, revenue increased 13%, or $3.2 million primarily due to the timing of fan access and the successful performance of our tour in Abu Dhabi. Our fan access events occurred in conjunction with WrestleMania but fell in the first quarter. That event added $1.4 million of incremental ticket revenue to our North American live events.
For our other events in North America, a 6% increase in average ticket prices to $38.50 was offset by the impact of four fewer events in the quarter and a 3% decline in average attendance to 6,200 fans. Internationally, our $1.3 million revenue growth was led by the strong performance of our tour in Abu Dhabi, which attracted more than 15,000 attendees to three events and realized an average ticket price of $147 per ticket.
Reflecting the impact of that tour, average ticket prices at our international events increased 157% to $125.60. Average attendance at our international events, however, declined 60% to 3,400 attendees due to the performance of our tour in Central America, which was staged in more economically challenged areas of that region than in the prior-year quarter.
But these events our international revenue included the effect of minimum guarantees, which we negotiate to protect our interests when traveling to territories with higher economic risk. These guarantees partially offset the impact of lower average attendance.
Turning to Pay-Per-View business, revenue was essentially flat to the prior year, as a 3% increase in the average revenue per buy was offset by a comparable decline in current year buys. The increase in average revenue per buy was attributable to higher retail prices charged for viewing our events in high definition.
The decline in buy for the two events in the quarter was driven by an 8% decline in international buys abd domestic buys remained unchanged.
Revenues from the distribution of our television programming increased by 3% to $32.5 million reflecting additional rights fees and contractual increases inherent in our global TV distribution agreements. These factors more than offset the absence of rights fees from our WWE Superstars program.
In our Consumer Products segment, our licensing revenue increased slightly as the recognition of minimum guarantee was offset by a decline in royalties earned from several product categories including video games and toys. The declines in these categories was due to difficult trends in our international markets.
Overall revenue from the sale of video games declined 11%, or $1.5 million, while revenue from the sale of toys declined to 6%, or $0.4 million. Shipments of our franchise video game, WWE 12, declined 25% to 2 million units driven by a reduction in the number of platforms supported by the current release, which reflects broader industry challenges.
Turning to Home Entertainment, revenue increased 14%, or $1.1 million reflecting higher-than-anticipated sell through rates for various prior-period releases. The resulting increase in sales was partially offset by a 27% decline in the average effective price to $9.26, and a 5% decrease in units shipped to 830,000 units.
The changes in these drivers stem from ongoing discounts and promotional activity primarily related to our catalog titles. Shipments of our catalog titles declined 9% from the prior-year quarter and, additionally, there was one fewer title released in the current-year quarter.
In our magazine publishing business, revenue decreased 36% to $1.4 million reflecting lower newsstand sales in the current quarter.
In our Digital Media segment, revenue increased 16%, or $1 million to $7.1 million led by increased rights fees and higher online advertising sales. The increase in rights fees was driven by the licensing of original content to YouTube. Content provided under this new agreement included original short-form programs with broad appeal such as "Santino's Foreign Exchange" and "Backstage Fallout."
Sales and merchandise on our eCommerce website, www.shop, were essentially unchanged from the prior-year quarter. An 18% increase in revenue per order to $48.04 was offset by a 20% decline in sales volume to approximately 66,000 orders. A reduction in promotional activity and the absence of deep discounts contributed to the change in both average revenue per order and orders processed as compared to the prior-year quarter.
During the quarter, WWE Studios recognized revenue of $4.8 million, compared to $8.6 million in the prior year, primarily due to the relative performance and timing of releases from our movie portfolio. In the prior year quarter, we released "The Chaperone." In the current year quarter, we released "Bending the Rules," which, in its initial three weeks of release generated lower-than-anticipated Home Entertainment receipts.
As a result, we revised our long-term ultimate projection for that movie and recorded an impairment charge of $0.8 million contributing to a loss for WWE Studios of $1 million in the current quarter. This result, compared to a loss of $3.6 million in the prior-year quarter associated with a $2.8 million impairment for our film, "Twelve Rounds." Given the noncash nature of these charges, we have excluded them from our adjusted income and earnings.
Our overall profit contribution increased 17%, or $8 million reflecting better results from across all of our businesses. Reduced losses from our movie business, higher-than-anticipated sellthrough rates for prior-period Home Entertainment releases, and incremental rights fees for online programming content contributed to the expansion in profit and overall profitability.
Excluding the impact of film impairment, adjusted profit contribution increased 12% to $55 million and adjusted gross profit margins increased to 45% from 41% in the prior-year quarter.
For the quarter, SG&A expenses increased 16% to $34.7 million reflecting increased staffing costs and $1.4 million increase in bad debt expense and, to a lesser extent, increased legal and professional fees.
The rise of staffing costs was incurred primarily to support our content and distribution initiatives. Such network-related costs reached approximately $2.1 million in the current-year quarter. Excluding the impact of these network expenses, adjusted SG&A expenses increased 9% from the prior-year quarter.
Page 9 of our presentation compares the quarter-over-quarter results and provides a summary of changes by business. As shown, operating income increased 21% to $16 million driven by the expansion and profit across our businesses partially offset by the aforementioned increase in SG&A expenses.
Excluding the impact of both film impairment and network expenses, adjusted operating income increased 18% to $18.9 million. Net income increased 78% to $15.3 million reflecting the increase in operating income and a reduction in our effective tax rate to 7%.
The lower effective tax rate compared to 37% in the prior-year quarter was attributable to $4.1 million of previously unrecognized tax benefit; that is, using former nomenclature, a release of BIN 48 reserves. Excluding the impact of this benefit and the other items that impacted year-over-year comparability, adjusted net income, as referenced on page 11, increased 27% to $13.1 million.
Page 12 of the presentation contains our balance sheet, which remained strong. On March 31st, we held almost $176 million in cash and investments with virtually no debt.
Page 17 shows our free cash flow and, for the quarter, we generated approximately $19 million in free cash flow compared to about $25 million in the prior-year quarter. The change was primarily due to an increase in capital expenditures. Capital expenditures increased approximately $6 million as we invested in assets that support our emerging content distribution strategy including a potential network.
We continue to believe that our content investments will yield significant returns under almost any distribution scenario. By carefully evaluating our distribution alternatives, we can maximize our risk-adjusted returns.
While developing this transformative opportunity, we expect that our 2012 earnings will be roughly in line with our 2011 results on an as-reported basis. This means within a range of plus or minus 10% from our 2011 earnings.
You should note that our forecast for the full year is essentially unchanged despite our first quarter earnings growth and the projected absence of film impairments, which reduced net income in the fourth quarter last year by about $8 million, or $0.11 per share. As both these items account for an approximate $15 million increase in net income reaching flat year-over-year results implies tough year-over-year comparisons for the upcoming second and third quarter.
Our full year forecast reflects several key components. First, initial startup operating expenses now estimated at $10 million to $15 million to expand our content and distribution options; second, a material reduction in film impairment charges and film losses, which totaled $28 million in 2011; third, a reset of our management incentive compensation, which was reduced by approximately $8 million in 2011; fourth, lower video game revenue and profit driven by the release of one less video game in 2012. Our video game, WWE AllStars was released in March 2011 but will not be refreshed in 2012; and, finally, increased depreciation expense associated with our investment in network-related assets.
In terms of free cash flow, we expect that our full-year 2012 performance will be below 2011 results. This forecast anticipates an investment of $15 million to $25 million to produce our future movie releases and a revised estimate of $30 million to $45 million to support the development and distribution of new programming content.
This includes investments of $5 million to $10 million to create new programming content; $15 to $20 million of capital expenditures for facilities and equipment; and $10 million to $15 million of operating expenses as previously discussed to provide the broader infrastructure, personnel and systems to support this initiative.
Looking ahead, we believe that by focusing on our strategic growth initiatives, especially those related to our content and distribution goals, we can dramatically raise our earnings potential. As I described last quarter, our confidence in this outcome is anchored by two fundamental premises.
In terms of social media, which we view as an important component of brand presence, our metrics have continued to deliver dramatic growth. Since year-end, we've managed a 40% increase in Facebook friends to 67 million, and a 47% increase in Twitter followers to 25 million.
In the quarter, we had more than 340 million views of WWE videos on YouTube. Regardless of the metrics that are in both our social media statistic, our 12 million unique visitors to our website, or the top ratings of our television programs, the statistics all point to the same conclusion -- they demonstrate that the WWE brands are among the strongest commercial brands worldwide.
Second, the proliferation of distribution alternatives is driving up the value of content, especially compelling content with broad appeal. Based on these two factors, we have tremendous confidence that we can take advantage of our developing opportunities. As evidenced by our recent agreement with YouTube, creating new content, and distributing that content in traditional and emerging platforms is a natural extension of our core competencies. But executing in these areas, our objective and expectation is that we can drive unprecedented earnings growth.
That concludes this portion of our call, and now I'll turn it back to Michael.
Michael Weitz - SVP, IR
Thank you, George. John, we're ready. Can you please open the lines for questions.
Operator
Certainly, we will now begin the question-and-answer session. (Operator Instructions) Jamie Clement, Sidoti.
Jamie Clement - Analyst
Vince, in your opinion, what went right with WrestleMania this year versus last year and the year prior?
Vince McMahon - Chairman, CEO
It was really better execution all the way around. I think that from our promotion of talent, we started the year out in events, with our main event. I think from a more traditional advance standpoint, there was a broader base, notwithstanding the overall promotion of Rock versus John Cena, and Rock coming back to WWE, which gave us a great deal of spotlight on newer talent as well as more of our core audience that has left us as well. Not so much with Rock but with an Undertaker Triple X type match, which was a co-main event, I think there was something for everybody there on WrestleMania. It was much better executed than years past.
Jamie Clement - Analyst
Okay, fair. And if I could, George, if I could ask you a question. I think you alluded to about $10 million to $15 million this year in incremental operating expenses related to the network and expanding the programming. $2 million, roughly, in SG&A in the first quarter -- are there additional costs in the segments during the first quarter that make that number higher than $2 million to kind of get you closer to that $10 million to $15 million annual run rate? Or is the SG&A number going to ramp, too?
George Barrios - CFO
It will ramp a little bit in SG&A, and there's some costs embedded in the segments but not much, for the most part. But the $10 million to $15 million really comes from -- and there's a range for a couple of reasons. One is the pace of staffing, when that comes on. And, second, depending on timing of launch, the marketing expense. So that's why there's a broader range there.
Jamie Clement - Analyst
Okay, fair. And as you look at just the overall kind of cash outflow related to the network, I mean, I'm just looking at the cash listed in here. So the year-over-year difference in CapEx the year-over-year inclusion of the outflow for television production assets. I mean, it would seem that that $7 million aggregate -- is that about the right number, all in?
George Barrios - CFO
In Q1?
Jamie Clement - Analyst
Yes.
George Barrios - CFO
Yes, about.
Jamie Clement - Analyst
Okay, okay, I just wanted to make sure there was no other basket that I was missing there.
George Barrios - CFO
No.
Operator
Michael Kupinski, Noble Financial.
Michael Kupinski - Analyst
Just regarding the SG&A expenses, following up on the previous question. Is the Company fully ramped up now on the infrastructure build of people? And has that first quarter been a good run rate for the balance of the year?
George Barrios - CFO
Yes, so there's a couple of things going on SG&A. We talked about the network, and we talked about bad debt expense, which was unusually high because of two specific accounts -- global accounts -- where we took a charge of $1.5 million, roughly.
So if you back that out, I think that's a -- we had about a 4% year-over-year increase excluding those two items. That number will go up a little bit, Mike, as we move through the quarter and hire more folks.
Michael Kupinski - Analyst
Okay, all right. In terms of -- it seems like the timeline for the cable network development has been a little slower than expected. I was just wondering -- were there any speed bumps here that -- and if you could just identify what's kind of holding up the distribution agreements and those things?
Vince McMahon - Chairman, CEO
We're continuing to develop new strategies, going forward. The initial strategy as well as other strategies, and we're not too sure which one looks best. So -- the holdup is on our end, it's not on the end of the distributors. And we're still excited, actually more excited than we've ever been in terms of the potential of our network.
So we're sifting through that on our end with better opportunities, lower cost as far as the network is concerned. We think we have the traditional model as well as other models, going forward. The question is everyone tells me when -- which is best.
Michael Kupinski - Analyst
Vince, I was just wondering, can you expand a little bit on that? Because originally, I think the strategy was maybe looking at a partner and then it seemed like maybe the company was going to go it alone, and then what other types of opportunities are you looking at in terms of launching the network?
Vince McMahon - Chairman, CEO
Well, again, we still want to go this alone. We want to -- I want 100% of it, which I think is extremely important with that overall philosophy of WWE. It's worked very well through the years and control is extremely important in what goes on the network. And the lack of restrictions for us is extremely important. As you know, we know how to tier programming like no one else does. We know how to use our programming in many different ways and modify and so forth without a great deal of expense.
So -- our model is one in which -- will give us a lot more flexibility, which is extremely important to us, and that's one of the differences that we're looking at.
Michael Kupinski - Analyst
And if you could just roll out the timeline from here. Can you maybe update -- when do you think that you might announce distribution partners and that sort of thing?
Vince McMahon - Chairman, CEO
I would think that would be probably over the next three months or maybe even a little bit less.
Michael Kupinski - Analyst
Okay, and do you have an idea, Vince, at this time, I mean, what we should expect in terms of maybe the number of subscribers that you might initially be able to achieve in terms of the distribution agreements?
Vince McMahon - Chairman, CEO
If you're looking at a linear network, that's one number. If you're looking at another form of a network, that's another. I guess maybe it's not so much a number of subscribers as it is the bottom line.
Michael Kupinski - Analyst
Okay. And so you have certain profitability goals in terms of this year? Or are you just thinking in terms of how quickly you can ramp to profitability over the next couple of years?
Vince McMahon - Chairman, CEO
It's looking at profitability over the couple of years, no doubt. But, again, we'll determine the number of subs and in what form they take that will determine the profitability of it in our first year.
Michael Kupinski - Analyst
I see. And then in terms of looking at the prospects, then, is there a certain number of subscribers you'd feel like you need to launch in order to make that -- reach those profitability goals in that timeframe?
George Barrios - CFO
Hey, Mike, it's George. Yes, we're not going to talk about the sub numbers, though. Obviously, we've got a lot of different models that we're evaluating. Our core metric is creating the -- which one creates the longest and largest pool of shareholder value. But we're not going to talk about specific subs in any one of the models today.
Operator
Robert Ralph, Savings Partners.
Robert Ralph - Analyst
Yes, good morning, guys, just two quick questions. With respect to the network that you are creating, obviously you guys have a very big library. I wonder if you could update us on how many library hours you have now? I know you have all the rights to them. And what percentage of them have already been digitized, in the event you choose to go that route, rather than analog? Obviously, you're adding to this library every week with your live programming. I'm just curious as to, when you do launch, what do you expect to have there?
George Barrios - CFO
Yes, we have about a 100,000-hour library. Over the last couple of years, we digitized, roughly, 30,000 hours. And we're using that as the core of programming for our network model and other potential opportunities. And as we said in last year's financial statements, we have about a $3 million investment in taking content from that 27,000-hour library and creating new shows from that.
Robert Ralph - Analyst
Okay, great, and then just one kind of capital structure question. Given the free cash flow you're going to generate this year, even with all the new initiatives you're doing and the current dividend and the yield that you have in place, which is over 6%, which is really high. And clearly, your stock is undervalued based on all relevant metrics, would the company at some point ever consider a buyback authorization? Is there a price at which you've been buying back a little stock with that free cash flow you have left over would make sense, or is that totally off the table?
George Barrios - CFO
You know, when we thought through our return of capital approach, we obviously evaluated the standards strategies, dividend policies, special dividends and buybacks, and we came to the conclusion that we wanted to focus on dividend policy for a variety of reasons. One of the obvious minuses of a buyback for us is the relatively light slope that we have. So we came to that conclusion. We've talked before about where we think our payout ratios are, vis-à-vis, average free cash flow generation. We think they're within a comparable range to Russell 2000 companies that pay dividends up on the upper end of that range. So we're comfortable there. So right now, we don't really see buybacks as part of the return of capital strategy.
Operator
Brad Safalow, PAA Research.
Brad Safalow - Analyst
Just very quickly, I want to make sure I have this right in terms of your film slate for the next six to nine months -- "No Holds Barred," this summer," "The Day"; August, "Barricade"; September, "No One Lives"; January 2013; "The Leprechaun"; March 2013, and "The Marine Homefront," sometime in the spring of 2013. Is that correct?
George Barrios - CFO
Yes, that's a broad look, and as release dates can change on a variety of factors, but broadly, that's a pretty good indication of where we are right now.
Brad Safalow - Analyst
Okay, and in terms of spend, you gave us a full-year number, I guess, but you didn't spend that much this quarter. Should we expect the rest of the spend to be kind of even over the remaining quarters of the year?
George Barrios - CFO
Yes, obviously that's from a capital allocation standpoint. We set that $15 million to $25 million as the right amount this year. Part of that is determined by us, and part of that is determined by our evaluation of the opportunities. So we still think the $15 million to $25 million is right, and we're out there looking for the right opportunities in which to invest.
Brad Safalow - Analyst
Okay, and then just shifting gears to your relationship with Google. Obviously you noted in the press release the revenue increase you saw. Can you help us understand -- I think you crossed 500,000 subs. How do you participate in growth of the popularity of the channel broadly? What sort of economic arrangement -- do you participate outside in advertising? Or is it based on certain sub thresholds? Can you give us any idea how that works?
George Barrios - CFO
Yes, we've obviously had a very profitable relationship with YouTube over the years. As we've mentioned before, in 2011, we did a billion video views. The economics around that is a rev share on advertising historically. The difference about the current deal we have is, as you know, YouTube was public last year, saying that they were going to invest in original content under a more, if you'd could call it, traditional model of licensing that content. So that's the current structure of the deal in which we provide these nine new, original shows, short-form shows. And the basic structure there is a license fee with upside on the advertising.
Brad Safalow - Analyst
Okay, and then just, some of the content that you have, I don't want to say on the bench, but are distributing, at least on WWE.com, Superstars, I don't know, NXT -- any changes to your plans with those, in terms of distribution?
George Barrios - CFO
Well, Superstars and NXT, in addition to WWE.com, which you referenced, is still being monetized at a pretty good rate internationally. What we've been public on regarding domestic monetization is that we're in the market with hours programming. And we hope to place that programming in the near future.
Vince McMahon - Chairman, CEO
On traditional networks.
George Barrios - CFO
On traditional networks. That's right.
Operator
You have no further questions at this time.
Michael Weitz - SVP, IR
Well, thank you, everybody, for participating. We appreciate your support. If you have any questions, please reach out to us. You can reach me, Michael Weitz, at 203-352-8642. Thank you.
Operator
Thank you, ladies and gentlemen. This concludes today's conference. Thank you for participating. You may now disconnect.