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Operator
Good day to you all, ladies and gentlemen. And welcome to the first quarter 2015 Interface, Inc. earnings conference call. My name is [Lita] and I'll be your coordinator for today.
Today's conference is being recorded. At this time, all participants are in listen-only mode. Following the prepared remarks, there will be a question and answer session. (Operator instructions)
I'd now like to turn the conference over to Mr. David Foshee, Vice President, for opening remarks. Please proceed, sir. Thank you.
David Foshee - VP, Senior Counsel
Thank you, operator. Good morning and welcome to Interface's conference call regarding first-quarter 2015 results. Joining us from the Company are Dan Hendrix, Chairman and Chief Executive Officer, and Patrick Lynch, Senior Vice President and Chief Financial Officer.
Dan will review highlights from the quarter as well as Interface's business outlook. Patrick will then review the Company's key performance metrics and financial results. We will then open the call for Q&A.
A copy of the earnings release can be downloaded off the Investor Relations section of Interface's website. An archived version of this conference call will also be available through that website.
Before we begin formal remarks, please note that during today's conference call, management's comments regarding Interface's business, which are not historical information, are forward-looking statements. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from any such statements, including risks and uncertainties associated with the economic conditions in the commercial interiors industry, as well as the risks and uncertainties discussed under the heading Risk Factors in item 1A in the Company's annual report on Form 10-K for the fiscal year ended December 28th, 2014, which has been filed with the Securities and Exchange Commission. We direct all listeners to that document.
Any such forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995. The Company assumes no responsibility to update or revise forward-looking statements made during this call, and cautions listeners not to place undue reliance on any such forward-looking statements.
Management's remarks during this call refer to certain non-GAAP measures. A reconciliation of these non-GAAP measures to the most comparable GAAP measures is continued in the Company's earnings release in Form 8-K filed with the SEC yesterday. These documents can be found on the Investor Relations portion of the Company's website, www.interfaceglobal.com.
Lastly, please note that this call is being recorded and broadcasted for Interface. It contains copyrighted material and may not be rerecorded or rebroadcasted without Interface's expressed permission. Your participation on the call confirms your consent to the Company's taping and broadcasting of it.
Now I'd like to turn the call over to Dan Hendrix. Please go ahead, sir.
Dan Hendrix - Chairman, President & CEO
Thank you, David. Good morning, everyone. We're really excited about the start to the year with improvements in almost all financial metrics across the board. Our sales growth was fueled mostly by the American division, and particularly within the US with contributions coming from non-office segments as well as corporate office market.
Europe also saw strong sales growth in local currency mostly within the corporate office segment in the UK, Ireland, Germany, and Western Europe. But as expected, it faced a substantial currency headwind during the quarter.
Asia-Pacific had good growth as well with exceptional results in Australia and China in local currencies.
Currency was the only substantial negative at the top line. And we face headwinds in varying degrees across our three primary operating regions. In Europe sales were negatively impacted by $14 million due to decline in the Euro versus the dollar, [flipping] the region from a gain of 12% in local currency to a decline of 8% as reported in US dollars.
Sales in the Asia-Pacific and America regions were each negatively impacted by about $2.5 million due to declines in the Australian dollar, the Canada dollar, the Brazilian real.
Even with the currency headwinds, we improved our revenue by 8%, or 17% on a currency neutral basis.
Gross margins came in very solid, especially for the first quarter, which is typically a seasonally low period for us. We saw improvements in all three operating divisions, mostly due to better manufacturing through-put, improved efficiencies, dematerialization, and lower raw material costs.
The LaGrange plant in particular was stellar, as we're seeing the benefits of a lot of hard work in our lean manufacturing and other efficiency initiatives that we implemented over the past couple of years.
Also, our Australian plant has come a long way since its start up in the first quarter last year. It still has headroom for improvement.
SG&A expenses were held in check throughout the organization, down more than 150 basis points over the period, mostly due to our restructuring and cost-cutting initiatives in the second half of 2014.
In absolute dollars, it came in a little higher than our targeted run rate due to higher costs associated with incentive compensation and performance-based stock compensation cost, as well as a result of our improved performance. Also, we had higher sales commissions on our improved revenue base.
Operating income substantially rose year-over-year both in dollars [and] as a percentage of sales. We also realized the first full quarter of interest savings from our recent debt restructuring, which helped push earnings per share to 19%.
Our outlook for the second quarter and balance of the year remain very positive. Orders in the first quarter were up 9%, or 17% on a currency-neutral basis, which points to continued growth. We're seeing a lot of strength in the US corporate office segment, which is our bread and butter as it continues the recovery which began last August.
For the first three weeks of April, our orders activity remains strong, with orders up nearly 10%, or 19% on a currency-neutral basis. Our gross profit margins should be sustainable at these higher sales levels. We remain focused on containing SG&A expenses during the growth cycle.
Our biggest challenge will be the currency FX, which are largely outside of our control. We believe that the currency could have up to an $80 million negative impact on sales for the full year, and up to $10 million negative impact on operating income this year, assuming rates stay about where they are today. Most of the effects will be felt in Europe, and to a lesser degree in Australia, Canada, and South America.
We do have a number of initiatives pursuing to offset the currency impacts. First and foremost, we're raising selling prices in select markets where currency is an issue. We're also looking to take some additional cost out of manufacturing processes. We also expect raw material savings due to lower [combining] cost over the balance of the year.
Overall, I feel really good about our prospects for the year. As the office markets continue to recover and we continue to see benefits of an improved manufacturing platform.
With that, I'll turn it over to Patrick.
Patrick Lynch - SVP & CFO
Thank you, and good morning, everyone. I'll now take a few minutes to walk through the financial highlights for the first quarter.
Sales in the first quarter were up 8.2% to $236.9 million, compared with $219 million in the first quarter of 2014. As discussed earlier, this comparison includes a currency drag of about $19 million. So on a currency-neutral basis, the number would have been 17% sales increase.
As Dan has already discussed, we feel really good about our gross margin performance in the quarter with strong year-over-year and sequential growth to 36.1%. This is up 200 basis points compared with gross margin percent, 34.1% in the first quarter of 2014.
We're starting to see some of the impacts of lower raw material costs. But most of this improvement comes from improved absorption of fixed cost on higher production levels, and our efficiency initiatives, less raw material usage, and the impacts of our 2014 restructuring actions.
In the Americas, sales surged up 17%, despite the currency impacts Dan mentioned earlier. This growth came across all market segments with corporate office sales up 13%, and non-office segments in the aggregate growing 20%.
Within non-office segments, the biggest contributors were hospitality, government, and education. The continued growth of these non-office markets is particularly encouraging as it validates the investments we've made in our Americas business over the past few years.
In Europe the impact of currency led to a decline of approximately 8% in US dollars. In Local currency, however, it was a 12% increase in the region and was a very welcomed sight.
The corporate office segment led the charge in Europe with an increase of 21% versus the first quarter of 2014. It was tempered somewhat by a decline of 14% in the non-office segments.
As Dan mentioned, we have some trepidation over currency movements in the region, but the underlying business is strong as it has been in several years.
Asia-Pacific turned in a very solid quarter with 13% sales growth. Within the region we saw continued acceleration of the Australian business which, despite currency headwinds, grew a robust 17% for the quarter. On a currency-neutral basis, the sales increase in Australia was greater than 30%.
China also showed a strong increase in sales for the quarter, while the rest of the region experienced a slight decline. The overall growth in the region was primarily in the corporate office market, as this comprises the bulk of the region's sales.
We did, however, have a strong showing the retail market segment for the quarter, doubling those in the first quarter of 2014.
To mirror Dan's earlier comments on SG&A, we are pleased with the overall performance for the quarter. And the decline as a percentage of sales to 27%, versus 28.6% the first quarter of 2014.
While our strong performance in the first quarter and projections for the balance of 2015 have led to higher incentive comp and performance-based stock compensation costs, we've seen the impact of the 2014 restructuring actions as, despite higher sales versus the first quarter of 2014, our selling and marketing expenses were lower in absolute dollars.
Due to the factors mentioned above, operating income for the first quarter 2015 was $21.4 million, or 9% of sales. This compares with 2014 operating income of $12 million or 5.5% of sales.
Our new debt restructure contributed to the overall performance as well with a reduction of interest expense of $3.6 million versus the first quarter of 2014.
We're able to put these savings to good use as we continued with our share repurchase program in the quarter, buying back 250,000 shares at an average price of just over $19 a share. We also used out strong free cash flow to pay down $3 million of our revolver borrowings and we exited the quarter with $59 million in cash, compared with $54.9 million at the end of 2014.
It was an excellent cash flow result for us in the first quarter which is typically a heavy use of cash period for us.
Depreciation amortization was $7.9 million in the first quarter 2015 compared with $6.6 million in the first quarter of 2014. Capital expenditures were $4.6 million compared with $9.1 million in the comparable period last year.
Inventories were $158.7 million at the end of the first quarter compared with $142.2 million end of last year, and $170.5 million at the end of the first quarter of 2014.
DSOs were 52.9 days compared with 53.2 days in the year-ago period. And our inventory turns improved to 4 times compared with 3.6 times last year.
With that, I'll open the call up for questions. Operator?
Operator
Certainly. Thank you. And so ladies and gentlemen, we'll now conduct the question and answer session. (Operator instructions)
Steven Kim, Barclays.
Steven Kim - Analyst
Thanks very much, guys. Congratulations on a strong quarter.
I wanted to ask you regarding -- can you talk -- I mean, I imagine you're probably seeing some mix within each channel. But then you're probably also seeing some one channel versus another.
When you were talking about mix, could you sort of parse that out for us? And give us a sense for what you're seeing within each channel, and with one channel relative to another in terms of the mix impact?
Dan Hendrix - Chairman, President & CEO
I don't know that we had a big movement in the mix impact. I mean, I think that we're selling at the high end as well as the value end of that channel. And so I don't -- I think we're holding our own on price, particularly with our high-design products that are tapestry. But I don't think there's a significant mix change within this gross profit change.
Steven Kim - Analyst
Got it. That's good to know. And then in terms of pricing, you mentioned that you were looking to -- that you had put through some price increases. Do you think there might be some opportunity to accelerate the price improvement? If you could just sort of talk about the constraints you may be seeing on the pricing side just to give us a sense for how significant that could be.
Dan Hendrix - Chairman, President & CEO
Well, we're trying to raise prices where we actually sell in local currency. We manufacture in US dollars or RMB and so forth. And the impact of the Australian from a price standpoint is we do buy raw materials, particularly the yarn, in US dollars. So we're having to raise prices to offset the impact of the negative translation of those raw materials. Also the same thing in Brazil and Canada where we sell out of the US plant. So that's where we're actually focused on raising prices to raise margins.
Steven Kim - Analyst
Got it. And then organic growth was quite strong. How do you think you did relative to the broader market? If you could just talk a little bit about market share trends.
Dan Hendrix - Chairman, President & CEO
Well, I would say that we have a pretty good sense of the carpet and rug, what happened in the first quarter. And we took pretty good share out of the US market compared with that data point. There's no question in Europe the market did not grow what we grew in Europe. I would say that market was up slightly, but we don't really have the inputs for that market.
And I know in Australia that we're taking significant share with the plant being up and running, and our lead times being three weeks now.
Steven Kim - Analyst
Yes. Well, that I think was expected. The gains in US and particularly Europe in light of the headcount reductions, I think, is surprising. Is there anything in particular you would attribute that to?
Dan Hendrix - Chairman, President & CEO
I would say the UK market is improving. It's probably one of the hottest markets in the world today. And I think that's going to continue to accelerate. If you looked at the architectural billings index, that's moved significantly up. And we're actually having a lot of success outside of London in the UK market. We're also having success in Germany converting that market from a broadloom market to carpet tile.
So I think we're having a lot of success in markets where the markets are robust, and markets where we're converting them to broadloom to tile.
Steven Kim - Analyst
Okay, great. Well, congratulations, guys. Thanks very much.
Operator
Mike Wood, Macquarie.
Mike Wood - Analyst
Hi, congratulations and thanks for taking my questions.
First question just on gross margins, can you give us any color on whether or not you've had more success in renegotiating your yarn prices to better reflect that [benzine] decline? And do you have a gross margin goal for the full year?
Patrick Lynch - SVP & CFO
Yes. We saw the benefit of some of the raw material renegotiations around the early part of the year, probably a little north of $3 million benefit in Q1. We have had some further success since the February timeframe in renegotiating that further. North of $12 million is the annualized benefit at this time that we have negotiated, and we continue to push even further there. So -- and --
Dan Hendrix - Chairman, President & CEO
Well, the gross margin targets, it's actually 36% or 35.5%. And typically the first quarter is a pretty negative quarter for us. So I think that 36% is a good target for us. And we have a potential upside to that.
Mike Wood - Analyst
Great. And have all the inefficiencies gone away from that yarn supplier disruption that you were impacted by in fourth quarter and into 1Q?
Dan Hendrix - Chairman, President & CEO
I would say that the yarn supply's improving. It's getting better every week. We had a little bit of inefficiencies in the first quarter. But I anticipate that in the second quarter, that we won't have any negative impacts from the yarn supplier.
Mike Wood - Analyst
Great. On the SG&A side, just moving onto that, you know, you were roughly a quarter of your full-year goal in the quarter. Do you feel like there's upward pressure to spend it given the sales momentum? [If you just] have any color on that.
Dan Hendrix - Chairman, President & CEO
I would say we're going to be very selective on where we spend. And I don't want to be talking out both sides of my mouth. But we do believe the US marketplace, that we could add sales people that would have a payback in that marketplace. And we do believe Germany is a place that we ought to be investing in.
But we're going to be very judicious with making those investments and make sure they have a payback. So yes, when you have this kind of sales growth, there is a tendency to try and want to invest where you think you can grow. But I don't think we have enough sales people in the United States.
Mike Wood - Analyst
Thank you.
Operator
Kathryn Thompson, Thompson Research Group.
Kathryn Thompson - Analyst
Hi, thanks for taking my questions today. The first on SG&A, it's really a two-part question. First, how much of the quarter's results for SG&A in particular were impacted by the negative FX headwinds?
And then of the cost-cutting initiatives that you announced in Q3 of last year, how much of those were realized in Q1?
Patrick Lynch - SVP & CFO
Well, going back to Q3 of last year, I believe it was a $14 million restructuring benefit that we anticipated in 2015. All of that was completed going into Q4 of 2014. So we realized those benefits both in Q4 and Q1.
Order of magnitude of FX impact on SG&A in Q1, think about it, was probably a $3 million or $4 million benefit reduction of SG&A in Q1.
Kathryn Thompson - Analyst
Okay, great. As far as gross margins, what were the primary drivers for improvement in the quarter? So if you could think about it in broad buckets?
Dan Hendrix - Chairman, President & CEO
I would say that the two areas that really jump out, one is that the US manufacturing, we've been really working on dematerializing and getting that a lot more efficient. And we had more through-put.
But it was more about having a lot of success in some of the initiatives we had taken to lower the material costs in that plant. And we began to realize a lot of those in -- actually, some of them in the fourth quarter, and then a lot of them in the first quarter.
And I think the next impact would be the raw material that we had in reduction. But also the Australian plant is up and running and becoming a lot more efficient. So those are three of the things that really impacted the gross profit margin that I think are all sustainable going forward.
Kathryn Thompson - Analyst
Okay, great. And then as the quarter came to close, talked about a very good order momentum. Could you give a little bit more color on regional and end markets that are driving the increase?
Dan Hendrix - Chairman, President & CEO
Well, I would say the US, it's pretty much across all the segments. I think you still have the same trend going on. I's a welcome rebound in the office market, [particularly] in the US that we saw starting happen in August and has continued. But then in the other non--office segments in the US, we're having a lot of success as well.
In Europe it was all driven pretty much by the office market and some of the key markets that we talked about -- Germany, UK, and so forth. And we also saw Southern Europe stabilize and actually turn up, which is a welcome as well.
And then you have Australia which -- and China, which really were pretty robust markets.
Across the segments, hospitality continues to be a winner for us. I think education in US is a winner for us. And in Europe, it's still pretty negatively impacted because I think the government spending there is still pretty low on education.
Kathryn Thompson - Analyst
Okay, great. Thank you for taking my questions today.
Operator
Josh Borstein, Longbow Research.
Josh Borstein - Analyst
Hi, good morning, everyone. And congrats on a nice quarter. Just a question on SG&A again. You had talked in previous quarters about holding SG&A to $250 million in the year. But that was in an environment that would be flat to up 5% or so.
What SG&A targets have you set either in dollar terms or as a percent of sales in the event you continue to see this outsized growth in the high single digits?
Dan Hendrix - Chairman, President & CEO
Well, I would say that we're trying to drive our SG&A below 25% as a percentage of sales. That's always been our target, to get it closer to 24% than 25%. And I'd say that continues to be our target.
But we really want to hold the line and take the benefits of some of these cost reductions that we did, and be extremely selective in where we invest in growth opportunities.
Josh Borstein - Analyst
Okay, great. Thanks for that. And can you give us an update on the progress or decisions you made with respect to the SKU rationalization efforts in the US?
Dan Hendrix - Chairman, President & CEO
That just continues on as we go through it. We're continuing to look at the SKUs and do a rationalization. I mean, that will happen during the year. But we're having success in that as we go forward to try and simplify that product offering.
Josh Borstein - Analyst
And your goal for FLOR is still breakeven profitability and growth of 10% for the full year?
Dan Hendrix - Chairman, President & CEO
That's our goal.
Josh Borstein - Analyst
Okay. And then just lastly, on price, you mentioned you don't intend to give up pricing even in the face of lower raw materials, and that you've even put in a few price increases. What is it about this industry in particular that allows you to hang onto pricing even in the face of lower raw materials?
Dan Hendrix - Chairman, President & CEO
Well, I would say that our industry is -- we don't have a distribution channel where we have to negotiate with the Home Depots and the Lowe's. Every project is negotiated and it's specified.
And so you've got 600 sales and marketing people around the world trying to get the products specified. So you have an opportunity to hold your pricing if you've got the right products and the right relationships with customers and your sales people.
Josh Borstein - Analyst
Okay. And $8 million for interest expense -- is that a good run rate for the year?
Dan Hendrix - Chairman, President & CEO
Yes.
Josh Borstein - Analyst
Great. Thank you, guys.
Operator
Keith Hughes, Sun Trust.
Keith Hughes - Analyst
Thanks. You mentioned the April orders to date being up 19% excluding currency. I assume the extra week in the quarter doesn't play a role in that -- it would be an apples to apples comparison with prior year?
Dan Hendrix - Chairman, President & CEO
No, Keith. This year we're going to get 55 weeks. Just kidding. Yes, it's only in the first quarter we have the extra week.
Keith Hughes - Analyst
Okay. And as you look within the order book, and specifically in the US, I know the non-office was up a little higher in this quarter than office. But as you look forward, do you think that relationship will continue? Or could the growth shift from one side to the other as the year goes on?
Dan Hendrix - Chairman, President & CEO
I think that we're going to have success in the non-office segment. And it just -- the real question I have is how robust will the office rebound be? But I think our non-office segment, we're doing very well in that part.
Keith Hughes - Analyst
Okay. Final question on cash flow usage. I saw in the commentary you bought back some shares in the quarter. What's sort of your just kind of view of free cash flow? Is there a certain target you're trying to hit? A certain percentage going in different directions? What's management and the Board's view there?
Patrick Lynch - SVP & CFO
Well, the momentum in cash flow is pretty positive early start of the year. We haven't really guided towards any particular cash flow for the year. We'll continue to be selective in our opportunities to either de-lever or continue the share repurchase program in the back half of the year. But the momentum from the early part of the first quarter is pretty strong.
Keith Hughes - Analyst
Are you at a debt level you're comfortable with long term? It looks like you're at a little bit under 2 times on a net basis. (Multiple speakers)
Dan Hendrix - Chairman, President & CEO
Keith, I'm sorry. I would say that we finally have the luxury of having the right capital structure. And I think we're going to have some positive cash flow coming into the Company. And so we can really look at what -- how to deploy that cash either in dividends, either in stock buybacks, or either in investments that we need to make. So it's a nice place to be.
Keith Hughes - Analyst
Fantastic, thanks.
Operator
John Baugh, Stiffel.
John Baugh - Analyst
Thank you. Good morning, Dan and Patrick. Great start to the year. A couple of things. One, could you update us on where Australia is in terms of , I don't know, an annualized revenue run rate, how the plant's coming up in terms of efficiencies, what the margins sort of are like currently, and where they'll be heading?
Dan Hendrix - Chairman, President & CEO
I would say that we are now running a pretty efficient operation, and now we're making what I call continuous improvements to that. The operating income out of the Australian plant for that business was around 9% -- a little under it. So I think there's an opportunity to continue to push the gross profit line as we have improvement both on the sales side by improving sales prices, and by also improvement in manufacturing.
John Baugh - Analyst
Thanks. And staying on Australia, I think you mentioned a 30% constant currency growth in the quarter. At what point to we kind of, I don't know, get back the share we lost and we see that number moderate? Or can that last for a while? I have no sense for the commercial carpet market in Australia and how fast it may or may not be growing?
Patrick Lynch - SVP & CFO
Yes, the current trajectory of where the Australian business is finishing for the full year would put us right at about the level of pre-sale fire in 2012. So the balance of 2015 will get us back to effectively right before the fire.
But that's still kind of below the prior peak of 2010 or 2011, which was about $120 million in total sales. So we still have some upside to get back to a prior peak level. But we'll be headed towards a full year of sales pre-fire levels by the end of the year.
Dan Hendrix - Chairman, President & CEO
John, there's one silver lining in this currency with Australia, and that is that there's a lot of imports that come into Australia. And in fact, I think we're more cost-competitive now with the Australian dollar where it is. Because a lot of people import from China or US or so forth in that marketplace.
John Baugh - Analyst
Okay. And then on the extra week in the first quarter, how does that influence, or how do we populate what influence that had on numerous metrics -- the SG&A, gross margin, maybe the order rate? I'm a little confused on how all those fixed items might have been spread over the first quarter and what benefit that may have had.
Patrick Lynch - SVP & CFO
Yes, our best estimate -- I mean, you had it fairly right in your note -- close to about a 7% impact on the top line and probably a $0.02 or so earnings per share impact in the quarter related to the extra week.
It's tough to balance because the first week is so poor and then the last week is so strong -- of which week you kind of lop off. So you just kind of have to average the 14th week which was about a 7% impact on sales and a couple pennies on an earnings per share basis.
John Baugh - Analyst
Okay, that's helpful. And then on the order rate, you mentioned I think a 19% constant currency the first few weeks here of April. And then I forget the number precisely in the first quarter, but I assume the first quarter order rate had extra days in it.
And it sounds like, if that's the case, like you've actually increased the order rate. I just want to make sure I understand that.
Patrick Lynch - SVP & CFO
That's right, yes. The first-first quarter orders did include the extra week and the first three weeks of the second quarter do not.
John Baugh - Analyst
Great. And then, my last question, who's leading product development, Dan, for the Company either in US or Europe? Have there been any changes there to update us on? Thank you.
Dan Hendrix - Chairman, President & CEO
Well, David Oakey still is leading it. His contract goes though October, 2017. I will tell you that we've actually gone out and also hired a designer as well to complement David Oakey. But it's clearly David Oakey Designs leading it, and we're now positioning us to develop product along side David with this new designer.
John Baugh - Analyst
Great, thanks for the color and congratulations.
Operator
Matt McCall, BB&T Capital Markets.
Matt McCall - Analyst
Thanks. Good morning, guys. So there was a question earlier about mix. And I recall that, I think in Q2 of last year there was an elevated level of service business, I guess on a percent of total sales basis. Is there an opportunity on a year-over-year basis to see benefit or do you expect that services revenue to be higher as a percent of total in Q2 again this year?
Dan Hendrix - Chairman, President & CEO
I would say that the services business would probably not be higher in Q2. That was for the high-water mark. So from the service business, we won't see the negative impact from a margin standpoint in the second quarter.
Matt McCall - Analyst
Okay, okay. And then, Patrick, can you give some more color about gross margin by segment, where it stood, and as you talk about the opportunity for the rest of the year, what those numbers could look like?
Patrick Lynch - SVP & CFO
Well, I mean, in every business unit all geographies performed very well in the first quarter. I think we're looking at sequential improvement through the balance of the year in the order of magnitude of 10 to 15 basis points on a sequential basis going forward, exiting the year in kind of the mid-36%, high-36% range is kind of what internally -- what we're working towards.
But in terms of color around the individual geographies, the gross margin profile was excellent, in particular in the Americas which was the area of focus for the set last two or three years, Matt, we've been talking about. And finally starting to see a nice convergence of efficiency, performance, scheduling, and planning, operations, raw material decreases, material usage. Variance is favorable through our dematerialization efforts.
So all of that came together very nicely in Q1. And not having the start up of the Australian facility like we did in Q1 last year certainly was a big benefit, and not having to rebalance the manufacturing portfolio across Asia-Pacific in Q1 again. So all of those factors contributed to a nice 36-plus% gross profit margin in Q1.
Matt McCall - Analyst
Okay, all right. Thank you. Dan, I think you said the target is for breakeven for FLOR this year. I didn't hear if you said what the profit or loss was the quarter. Sorry if I missed it. But if you did give that or if you didn't, could you give that number?
And then what was the total loss in 2014 in FLOR?
Patrick Lynch - SVP & CFO
FLOR effectively broke even in Q1. It was an increase or an improvement on a year-over-year basis of $900,000, and we lost close to $5 million last year at the EBIT line in the FLOR business in 2013.
Matt McCall. Okay, okay. Perfect. And then the final question I have, when you talk about the non-office business, can you remind us of the breakdown in North America specifically as a percent of revenue when you think about office. And then the three -- sounds like those are the big non-office segments -- how big are they?
And as you look at the balance of the year, anything in government, education, hospitality that would make you think the growth rates going to have to moderate, the [costs] get tougher or anything like that?
Dan Hendrix - Chairman, President & CEO
Well, I would say that we pretty much run 50-50 office to non-office with -- you know we've been focusing on hospitality, so we think that obviously has some strength to it. Education -- I do believe that the government's going to spend more money in education and we're going to see that as well.
But to give you percentage breakdowns. I got all my competitors on this call. And I don't really want to give all that out on this call.
Matt McCall - Analyst
All right. No problem. Thank you, guys.
Operator
Josh Borstein, Longbow Research.
Josh Borstein - Analyst
Hi, just a follow up for you to make sure I understood correctly. On raw materials, you anticipate a $12 million savings and that should help offset a $10 million headwind from FX currency. Is that right?
Dan Hendrix - Chairman, President & CEO
That's right.
Josh Borstein - Analyst
Okay. And opportunity to renegotiate prices as the year continues?
Patrick Lynch - SVP & CFO
Sure. I mean, those negotiations are ongoing every day, all day long.
Josh Borstein - Analyst
Okay, great. And Dan, just another question for you on SG&A. I don't mean to beat a dead horse, but I heard you talk about cost cuts, but also heard you talk about some new hires or the potential for new hires.
Just to get a sense, are you as committed to SG&A control as you were last quarter? Or has the growth that you've been seeing led you to change your strategy here a little bit?
Dan Hendrix - Chairman, President & CEO
[I know]. I'm committed to it for sure. I think we really need to hold SG&A and drive that down as a percentage. But when you have a robust market, particularly the way we have in the US, I think we need to add sales people because our sales people can't get to all that business.
And then I'll say once again, I think Germany is a huge opportunity for us because it's only 6% penetrated by carpet tile, and it's one of the largest broadloom commercial markets in the world. And so we need to make investments there to convert that market.
But yes, we are very committed to SG&A control.
Josh Borstein - Analyst
Great, thank you.
Operator
Steven Kim, Barclays.
John Baugh - Analyst
Hey guys, it's John with just a quick follow up. The tax rate was a little lower than the 36% level that we generally model. Should we expect it to be in the low-30s like the last two years again in 2016?
Patrick Lynch - SVP & CFO
Yes, I think we've been guiding to around 32% on a quarterly basis.
John Baugh - Analyst
Got it. Okay, thanks.
Operator
Thank you ladies and gentlemen for all your questions. I'd now like to hand back to Mr. Dan Hendrix for closing remarks. Over to you, sir. Thank you.
Dan Hendrix - Chairman, President & CEO
Thank you for listening to the quarter. And we'll talk to you in the second quarter. Thank you.
Operator
Thank you all for joining, ladies and gentlemen. That now concludes today's conference call, and you may now disconnect. Have a good day.