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Operator
Good morning, and good evening, ladies and gentlemen. Thank you for standing by for TuanChe Limited's Fourth Quarter Earnings Conference Call. (Operator Instructions) Today's conference call is being recorded.
Now I will turn the call over to your speaker host today, Ms. Yang Song, IR representative of the company. Please go ahead, ma'am.
Yang Song
Hello, everyone, and welcome to TuanChe's Fourth Quarter and Full Year 2020 Earnings Conference Call. We have released our earnings results earlier today, and it's now available on our IR website as well as on newswire services.
Before we continue, please note that the discussion today will contain forward-looking statements made under the safe harbor provision of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, our future results may be materially different from the views expressed today. Further information regarding this and other risks and uncertainties is included in our earnings release and our registration statements filed with the SEC. TuanChe does not assume any obligation to update any forward-looking statements, except as required by law.
Today, you will hear from Mr. Wei Wen, the company's Chief Executive Officer, who will provide an overview of our growth strategies and business development; who will be followed by Mr. Chenxi Yu, Ronnie, the company's Deputy Chief Financial Officer, who will provide additional details on the company's financial results and discuss the financial outlook. Following management's prepared remarks, we'll open up the call to questions.
With that said, I would now like to turn the call over to our CEO, Mr. Wei Wen. Please go ahead, sir.
Wei Wen - Co-Founder, Chairman & CEO
Hello, and thank you, everyone, for joining us today on our fourth quarter and full year 2020 earnings call. We saw continued momentum in the fourth quarter as our net revenues of RMB 165.8 million, which is the top end of our guidance range by 7 points and grew 65.7% versus the prior quarter. The better-than-expected fourth quarter results were primarily driven by our offline marketing services that benefited from solid year-over-year passenger vehicle retail sales growth of 7.5% in China as well as our measured steps to resume our offline auto shows and the accelerating growth of our online marketing services.
Additionally, we implemented rigorous cost measures, such as scaling back our recruitment part and the employee side, combining our top line recovery and strong focus on cost reduction, our net loss actual attributable to the company's shareholders was RMB 25.4 million in the fourth quarter, which narrowed 38.4% versus the third quarter 2020 and 62.5% year-over-year. Let's take a closer look at the fourth quarter performance of our business segments, while also providing additional detail on our strategic and operational priorities.
First, our offline marketing services. As we have discussed on previous earnings calls, our offline marketing events were heavily impacted by the COVID-19 pandemic, especially in the first half of 2020. However, as the pandemic became increasingly under control in China, we were able to progressively resume offline operations in late May of 2020, while keeping in accordance with all local and national regulatory guidelines on COVID-19 prevention and control. Currently, our offline auto shows and the special promotion events are mostly back to normal in most cities we operate.
It should be noted, however, that with new reported cases in northern China in the first quarter of 2021, there are lingering uncertainty on what is to come and how it may impact our business recovery. With our auto shows, we turn individual and isolated automobile purchase transactions into large-scale collective purchase activities. By attracting a large number of consumers, these events serve as integrated marketing solutions to our industry customers, which include OEMs, dealers and other automotive service providers. We enable interactions between large numbers of participants on both sides of a potential automobile purchaser transaction, creating a many-to-many environment with a short period of time that was creating value for both sides.
For 2020, we organized 449 auto shows in 172 cities compared with 1,055 in 233 cities in 2019. In the fourth quarter, we organized 230 auto shows in 135 cities compared with 321 auto shows in 149 cities in the same period of 2019, but improving from 152 auto shows across 107 cities in the third quarter. As a result, We delivered RMB 128.8 million in net revenues generated from auto shows, down 24.4% year-over-year, but increasing 55.9% quarter-over-quarter.
In addition, we have developed our special promotion event services to better support our industrial customers through a series of integrated services, including event planning and execution, marketing, training and on-site quoting. Leveraging our deep insights in automotive transactions, we have also developed and customized and targeted special promotional events for each auto dealer or -- and OEM. In 2020, we held 207 special promotion events compared to 627 in 2019. And in fourth quarter, our events decreased 81% to 55 -- 51 from 269 in the fourth quarter in 2019, with revenue declining 84.9% year-over-year.
For our offline marketing services, we continue to focus on cities where there is demand for more frequent auto shows and can, therefore, generate higher ROIs. For more remote cities with lower ROIs, we are focusing on online auto shows and special promotion events, a more cost-effective approach than offline events.
Next, let me move on to our growth initiative in virtual dealership and online marketing services. The extraordinary challenges that unfolded this year didn't stop us from capitalizing on online automotive retail alternatives that's developed from the overall boost in Internet usage. During 2020, we focused on a number of initiatives, such as deepening our collaboration with Tmall, Baidu Youjia and Webank as we positioned ourselves for the continuous shift to online commerce and established our brand as a leader in this space.
Our efforts produced meaningful results. In the fourth quarter of 2020, our revenues from virtual dealership, online marketing services and others reached RMB 35.9 million, increasing 579.2% year-over-year. This was primarily driven by successful online promotion events that we held during the quarter, our strategic collaboration with Baidu Youjia and Webank, and the revenues generated from our acquisition of Longye International Limited in January 2020.
Let me provide a recap on our main initiatives in online marketing services in 2020. First of all, we made headway in live streaming promotion events by leveraging our offline infrastructure, extensive relationships with OEMs and dealers, deep insights into consumer behavior and our collaborative partnership with online big mall platforms. Our significant highlight in 2020 was the live streaming promotion event we conducted together with Tmall Auto. We not only organized this event for dealers, but also directly for OEMs. This event provided us with additional insights into consumers' online shopping needs as well as the needs of OEMs and dealers and we deliver -- and we believe can serve as good template for our future endeavors.
Our collaboration with Baidu Youija, the auto segment of the giant Baidu portal, is another example of our creative online merged offline solutions. We helped Baidu Youija expand its sales network to over 80 cities across China, where we serviced its operations, aiming to improve sales essentials and conversion rates for OEMs and dealers.
Looking ahead in 2021 and beyond, we believe shifting consumer habits towards online commerce will continue to be a tailwind for the acceleration of the full digitalization of automotive sales to online retail platform. We, therefore, see a defined path for us to continue serving the evolving consumer needs by leveraging our strength as a leading omni-channel automotive marketplace.
Now I will turn this call to Chenxi, our Deputy CFO, for a closer look at our financial performance in the fourth quarter.
Chenxi Yu - Deputy CFO & Financial Controller
Thank you, Mr. Wen. Hello, everyone. Thank you for joining us.
We concluded a challenging 2020 with a fourth quarter that demonstrated solid improvement. Our net revenues, although 9.3% lower than the same period in 2019, grew 65.7% compared with the third quarter of 2020. The significant top line recovery was achieved while we simultaneously took a comprehensive approach to managing our costs. This resulted in slower operating expense growth of 29.5% quarter-over-quarter, leading to a narrowed net loss of RMB 25.7 million, which was 70 -- sorry, which was 37.6% and 62% lower versus the third quarter 2020 and the same period last year, respectively. Meanwhile, we maintained a healthy combined balance of cash and cash equivalents, restricted cash and time deposits of RMB 185.4 million, which will provide us with the runway we need to create a platform for the future growth.
Next, I would like to walk through our fourth quarter 2020 financial results. Before I start, please note that all numbers stated in my following remarks are in RMB terms unless otherwise noted.
Our total revenues in the fourth quarter were RMB 165.8 million, decreasing 9.3% from RMB 182.8 million in the same period last year. This was a result of continued adverse impact of the COVID-19 pandemic. The decrease was partially offset by the year-over-year growth of virtual dealerships, online marketing services and others compared with the third quarter this year. Total revenues increased by 65.7% as our offline services recovered and our online services maintained solid performance.
As we progressively resumed our offline auto shows, our offline marketing services revenues generated from these auto shows decreased by 24.4% to RMB 128.8 million from RMB 170.4 million in the fourth quarter of 2019. The offline marketing services revenue generated from auto shows increased 55.9% over the third quarter of 2020 of RMB 82.6 million. Revenues generated from special promotion events in the fourth quarter of 2020 was RMB 1.1 million compared with RMB 7.1 million in the fourth quarter of 2019 and RMB 2 million in the third quarter of 2020.
Revenues from our virtual dealership, online marketing services and others increased by 579.2% to RMB 35.9 million during the quarter compared with RMB 5.3 million in the fourth quarter of 2019, primarily due to our continuous expansion of online marketing services, including live streaming promotion events and collaboration with Baidu Youjia and Webank. The year-over-year growth was also helped by the revenue generated from our completed acquisition of Longye International Limited in January 2020.
Our gross profit in the fourth quarter decreased by 8.7% to RMB 120.6 million from RMB 132.1 million in the fourth quarter of 2019 but increased by 67.3% quarter-over-quarter. Our gross margin increased to 72.8% from 72.3% in the same period last year primarily due to the change in revenue mix.
In the fourth quarter, selling and marketing expenses decreased by 32.5% to RMB 107.7 million from RMB 159.6 million in the fourth quarter of 2019 and increased by 17.6% compared with the third quarter of 2020 as our operations continue to recover. The year-over-year decrease was also primarily due to the decrease in promotional expenses and staff compensation expenses as a result of cost control measures taken by the company and reduced offline events.
General and administrative expenses were RMB 30.6 million compared with RMB 27.8 million in the fourth quarter of 2019 and RMB 50.9 million G&A expenses in the third quarter of 2020. Research and development expenses decreased to RMB 10.2 million from RMB 13.8 million in the fourth quarter of 2019 and RMB 7.1 million in the third quarter, primarily due to the decrease in staff compensation expenses.
Our loss from continuing operations was RMB 27.9 million in the fourth quarter, lower compared with RMB 69.1 million in the same period last year and RMB 42.6 million in the third quarter of 2020, respectively. Excluding the effect of share-based compensations, adjusted net loss attributable to the company's shareholders was RMB 22.5 million in the fourth quarter compared with RMB 58 million in the same period last year.
Adjusted basic and diluted net loss per ordinary share were both RMB 0.07 in the fourth quarter compared with RMB 0.20 in the same period last year. Adjusted EBITDA was a loss of RMB 21.3 million in the fourth quarter compared with a loss of RMB 57.8 million in the same period last year. Now turning to our balance sheet. At the end of December 2020, we had cash and cash equivalents and time deposits of RMB 155.6 million. For more of our 2020 full year financial results, please refer to our earnings press release for further details.
For the first quarter of 2021, we expect our net revenues to be between approximately RMB 76 million and RMB 80 million, representing a year-over-year approximate increase of 684% to 725.5%. This forecast reflects the company's current and preliminary views on the market and operational conditions as well as the influence of the COVID-19 pandemic, which are all subject to change.
This concludes our prepared remarks for today. Operator, we are now ready to take questions. Thank you.
Operator
(Operator Instructions) The first question comes from Jack Vander Aarde with Maxim Group.
Jack Vander Aarde - Senior Technology Analyst
I'll start for a few questions for Mr. Wen. And then a couple for Ronnie on the financial side.
So for Mr. Wen, it's great to see the business turning around in a positive direction. But of course, I'm sure there's a lot of investors out there that are interested in receiving maybe a status update following the proposal letter from January sent to the Board of Directors on the potential of taking the company private. So for -- as you have positive updates on the business side, what do you -- what would you tell investors that are maybe interested in buying the stock, but given this proposal that's outstanding.
Chenxi Yu - Deputy CFO & Financial Controller
Thanks. (foreign language) Give us a moment.
Wei Wen - Co-Founder, Chairman & CEO
(foreign language)
Chenxi Yu - Deputy CFO & Financial Controller
[Interpreted] I received the proposal in January from the buying -- buyer's group, and the company is evaluating the proposal in depth. But due to the Chinese New Year, the company is still in the process of forming a special committee to further evaluating the proposal. That's all we can say for now. There's little we can express until further information is available.
Jack Vander Aarde - Senior Technology Analyst
Okay. Understood. I appreciate the added color. And that's understandable.
And then another question for Mr. Wen, more on an update on the business. So just kind of bigger picture, I believe I've asked this kind of question before. Just maybe can you provide some perspective on what you're seeing in terms of consumer purchases and their appetite for big ticket purchases, such as new cars. And then just kind of talk about the overall financial health of your various auto partners and just the general state of the economy for new cars in China.
Wei Wen - Co-Founder, Chairman & CEO
(foreign language)
Chenxi Yu - Deputy CFO & Financial Controller
[Interpreted] Macro economy for the Chinese market overall, it's been improving significantly over the past few quarters, especially for GDP figures as well as import and export. So we think that the overall macro economy is improving.
Wei Wen - Co-Founder, Chairman & CEO
(foreign language)
Chenxi Yu - Deputy CFO & Financial Controller
[Interpreted] For the auto sector, for the first 2 months of 2021, auto passenger retail sales in China grew close to 80 -- 70% year-over-year according to China Passenger Car Association, up from the low base last year but also boosted by the broad economic recovery that significantly bolstered consumer confidence. Is that good enough?
Jack Vander Aarde - Senior Technology Analyst
Sure. That's good. And then I guess just sticking to that trend of new passenger auto sales, up significantly obviously, off a down year last year. I'm talking about the overall market, obviously. Just any preliminary thoughts on what you're expecting for March and kind of throughout the balance of 2021? Do you expect this sort of high positive levels to continue in terms of growth for the overall new passenger car market?
Chenxi Yu - Deputy CFO & Financial Controller
(foreign language)
Wei Wen - Co-Founder, Chairman & CEO
(foreign language)
Chenxi Yu - Deputy CFO & Financial Controller
[Interpreted] We think that the macro economy, we're being quite optimistic about the improving trends for the rest of the year. And that's also been aided by the statement from the World Bank, stating that the Chinese GDP growth for 2021 will be one of the best in the world. And for the auto sector, we also believe that the upward trend is more likely in 2021.
Jack Vander Aarde - Senior Technology Analyst
Excellent. That's helpful. Then let me switch gears. Now the virtual -- just from TuanChe specifically, from a segment perspective, virtual dealership and other segment was very strong, clearly. It was ahead of my expectations. Longer term, I guess, do you see -- and just given the dynamic, you guys are shifting your kind of strategy as you go along here. Do you expect the virtual dealership segment and other segments to be kind of -- I don't know, where do you see that mix evolving over time? Is it going to be the core offline auto show business as the core of the business? Or is it going to become the virtual dealer business? Is that going to be more of a focus? Just how do you see this playing out over time?
Chenxi Yu - Deputy CFO & Financial Controller
Okay. Just a sec.
Wei Wen - Co-Founder, Chairman & CEO
(foreign language)
Chenxi Yu - Deputy CFO & Financial Controller
[Interpreted] In 2020, our online product services was improving very fast. But -- and we also believe that this segment will be an important part of our future growth. But our auto show businesses will remain a strong -- remain a core product for our product mix.
Wei Wen - Co-Founder, Chairman & CEO
(foreign language)
Chenxi Yu - Deputy CFO & Financial Controller
[Interpreted] For 2021, or maybe the next few years, the auto show business will still be the largest business in our revenue mix and our core business and our product mix. Does that help?
Jack Vander Aarde - Senior Technology Analyst
Understood. That's helpful. That's helpful. I appreciate the color there. And then just as far as auto show events go, they continue to -- I think it was, what was it, 230 auto show events in the fourth quarter. That's again another sequential improvement which is good to see. Do you expect the number of auto show events you host to eventually recover -- like when do you expect that to maybe return to the same levels you saw earlier in 2019 and 2018? Or is it too hard to say? Just any color there.
Chenxi Yu - Deputy CFO & Financial Controller
Okay. Just a sec.
Wei Wen - Co-Founder, Chairman & CEO
(foreign language)
Chenxi Yu - Deputy CFO & Financial Controller
[Interpreted] We are trying to recover the number of auto shows and city coverage to the level of 2018 and 2019. But still, our priority -- our first priority is the ROIs these auto shows produce and the operation efficiencies in the cities we operate. So that's the base we try to -- we're trying to recover from. So that's that.
Jack Vander Aarde - Senior Technology Analyst
Got you. Okay. That's helpful. And that makes sense to me as well. And then maybe just one last question, maybe for you, Ronnie. Just given the revenue momentum and just the overall macro environment continues to kind of turn around in a positive direction, just wondering for your perspective on what that means for your plans. And how you think about operating expense investments, and whether you expect to ramp those up as you go along as the top line begins to recover? Do you expect OpEx to pick up again? Or any color there.
Chenxi Yu - Deputy CFO & Financial Controller
Right. The OpEx will certainly pick up in terms of absolute figures, but we are -- we're doing everything we can to take everything -- to take cost control measures to minimize the OpEx and the costs. So I would expect for 2021 the absolute figure will go up, but the percentage that OpEx is -- of the revenue will be lower than that of 2019 and 2020.
Jack Vander Aarde - Senior Technology Analyst
Of 2019 as well. Okay. Excellent. Okay.
Operator
As there are no further questions now, I'd like to turn the call back over to management for closing remarks.
Yang Song
Thank you once again for joining us today. If you have further questions, please feel free to contact TuanChe's Investor Relations through the contact information provided on our website or The Piacente Group Investor Relations. This concludes the conference call.
Operator
You may now disconnect your line. Thank you.
Chenxi Yu - Deputy CFO & Financial Controller
Thank you.
[Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]