TAL Education Group (TAL) 2025 Q3 法說會逐字稿

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  • Operator

  • Ladies and gentlemen, good day, and thank you for standing by.

  • Welcome to TAL Education Group's fiscal 2025 third quarter earnings conference call.

  • (Operator Instructions) Please be informed today's conference is being recorded.

  • I would now like to hand the conference over to [Ms. Fang Liu], Investor Relations Director.

  • Thank you.

  • Please go ahead.

  • Fang Liu - Investor Relations Director

  • Thank you all for joining us today for TAL Education Group's third quarter fiscal year 2025 earnings conference call.

  • The earnings release was distributed here today, and you may find a copy on the company's IR website or through the newswires.

  • During this call, you will hear from Mr. Alex Peng, President and Chief Financial Officer; and Mr. Jackson Ding, Deputy Chief Financial Officer.

  • Following the prepared remarks, Mr. Peng and Mr. Ding will be available to answer your questions.

  • Before we continue, please note that today's discussion will contain forward-looking statements made under the Safe Harbor provisions of the US Private Securities Living Reform Act of 1995.

  • Forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from our current expectations.

  • Potential risks and uncertainties include, but are not limited to, those outlined in our public filings with the SEC.

  • For more information about these risks and uncertainties, please refer to our filings with the SEC.

  • Also, our earnings release and this call include discussions of certain non-GAAP financial measures.

  • Please refer to our earnings release, which contains a reconciliation of the non-GAAP measures to the most directly comparable GAAP measures.

  • I would like to turn the call over to Mr. Alex Peng.

  • Alex, please, go ahead.

  • Alex Peng - President & Chief Financial Officer

  • Thank you, Fang.

  • And I'd also like to thank all of you for joining today's conference call.

  • I'll provide an overview of our business progress and financial performance for the third quarter of fiscal year 2025, followed by Jackson's review of our operational advancements and key business results.

  • Then I'll finish up with a brief update on our future strategy and outlook.

  • We remain committed to delivering high-quality learning experiences and services throughout the last fiscal quarter.

  • More students and parents are choosing our products and services to enhance their children's daily learning.

  • These users provide valuable feedback throughout their journey with TAL, empowering our ongoing innovation as we refine product features and formats based on actual user needs.

  • As always, we aim to improve the learning experience and support students' holistic development.

  • This quarter, we provided more engaging learning experiences through our learning services programs.

  • Both our offline and online enrichment learning programs continued to receive positive feedback from users, reflecting the quality of our products and services.

  • Our enrichment learning programs are designed to elevate learners' abilities, fostering well-rounded development across a range of competencies.

  • As we recognize that true learning extends beyond just acquiring knowledge, at TAL, we prioritize the growth of skills such as reading comprehension, critical thinking, problem solving, and quantitative reasoning.

  • These competencies equip learners with the tools to navigate real-world challenges.

  • We believe this product market fit positioning aligns with the needs of a new generation of parents who're seeking in-depth cross disciplinary educational opportunities for their children.

  • So take our Peiyou enrichment small classes as an example, market demand for enrichment learning and our consistent delivery of high-quality services drove continued growth of this business line during the fiscal quarter.

  • For content solutions, we remain dedicated to creating and curating high-quality content that supports our users' diverse learning journeys.

  • Our goal is to empower learners and enrich their learning experience with inspiring and impactful resources that enable them to thrive.

  • So this quarter, we continue to refine our content solutions product offerings and bolster our go-to-market strategies.

  • In late August 2024, we launched a new learning device, the Xbook, a tablet targeting customers with practice-focused learning needs.

  • It features a color e-paper display with three modes, learning, practicing, and reading.

  • We received some initial user feedback on the product this quarter, and we're pleased to report that it has proven to be a valuable tool and structured focused learning scenarios.

  • Our efforts to enhance our product capabilities are yielding positive results for the learning device business.

  • Key metrics such as weekly active rates and average weekly usage time for the entire user base remains stable and healthy as our product lineup and user base continue to expand.

  • The average weekly active rate for our entire learning device user base was at around 80%, with an average daily usage time of 1one hour per device throughout the quarter.

  • What's more?

  • Over half of these active users engage with the device for five or more days per week.

  • In addition to these achievements, our xPad recently received a twice PIC award at the Consumer Electronics Show 2025.

  • This annual award recognizes the year's influential consumer technologies, underscoring xPad's market recognition and innovative features.

  • Execution across services and products continues to drive our financial growth.

  • Our net revenues for the quarter reached USD606.4 million, or RMB4,322.2 million, reflecting year-over-year growth of 62.4% and 59.2% in US dollar and RMB terms, respectively.

  • Our non-GAAP loss from operations and non-GAAP net income attributable to TAL stood at USD1.9 million and USD38.6 million, respectively.

  • So with that overview, I'll turn the call over to Jackson to discuss the operational advancements we made in our core business lines and review our financial performance for the third fiscal quarter.

  • Jackson, over to you.

  • Jackson Ding - Deputy Chief Financial Officer

  • Thank you, Alex.

  • Before I get started with my review, please note that all financial data for the quarter are unaudited.

  • Let me begin with our learning services and others business. which encompasses a wide range of learning programs.

  • This business line maintained its growth momentum for the third quarter of fiscal year 2025, achieving year-over-year revenue growth, thanks to the development of multiple product lines.

  • Notably, our Peiyou small class enrichment programs remain the largest revenue contributor within learning services and others business.

  • Under the tailwind of increasing customer acceptance of enrichment learning, Peiyou enrichment small class continues its development momentum.

  • For this business, our priority is to provide quality in-person learning experience for our users.

  • We take a dynamic and methodical approach in managing our learning center network.

  • Each decision is based on careful evaluation of factors such as market demand, user acceptance, operational capability, and efficiency.

  • Our online enrichment learning business continues to progress in line with our strategic objectives.

  • We have differentiated our online programs from offline offerings by integrating smart interactive features that cater to online learning habits, boosting user motivation and deepening engagement.

  • By consistently innovating and refining our online products, we strive to meet the growing demand for dynamic and impactful digital learning experiences.

  • For learning devices, our goal is to support users' self-learning journeys with a diverse product selection and richer smart features and learning resources.

  • In this fiscal quarter, we expanded our offerings to reach a broader user base, helping more users find learning solutions that suit their unique needs.

  • It has been two years since the launch of our first-generation learning device.

  • Last year, we offered only one product.

  • Now we are featuring a lineup of four.

  • Bolstered by the e-commerce event season in the third fiscal quarter of 2025, our learning device revenue increased both year over year and quarter over quarter.

  • We remain committed to enhancing product capabilities as we expand our product portfolio.

  • During this fiscal quarter, we upgraded our existing xPad learning devices, optimizing the precision learning pro feature to better align with the needs of at-home learning and support personalized learning journeys for our users.

  • Additionally, we introduced a split screen functionality that allows learners to use two apps simultaneously on the same interface, further enhancing the learning device's usability.

  • We also rolled out a customization feature for virtual avatars to deepen user engagement.

  • Designing and personalizing avatars makes the learning process more interactive, boosting children's motivation and enthusiasm for learning.

  • In terms of product expansion, as Alex mentioned, in late August, we further enriched our product lineup with the launch of Xbook.

  • Xbook allows learners to seamlessly switch between learning, practicing and rating modes using a built-in toggle, enhancing the overall learning experience.

  • It also features an eye protective screen and a smooth riding stylus.

  • We have closely observed Xbook's user habits over the past quarter, and we are pleased to see Xbook's practice-related features being utilized frequently.

  • Powered by our large language model, the Xbook's AI-driven features include intelligent grading, aero tracking, and personalized recommendations to comprehensively support users in their guided practice sessions.

  • The ongoing development of AI technology is also advancing Xbook's intelligent grading capabilities.

  • Xbook can generate detailed profiles of students' performance, capturing metrics such as response time, accuracy rates, and aero patents, enabling students to more effectively evaluate their learning progress and focus on targeted study.

  • This not only allows us to better support user growth, but also provide insight for content development and optimization.

  • We will continue to monitor Xbook's performance and refine its features to ensure alignment with user needs.

  • Now let's move on to our key financial results for the third fiscal year -- third fiscal quarter, excuse me, of 2025.

  • Our net revenues were USD606.4 million or RMB4,323.2 million, an increase of 62.4% and 59.2% year over year in US dollar and RMB terms, respectively.

  • Cost of revenue increased by 65.5% to USD286.7 million from USD173.2 million for the same period of last year.

  • Non-GAAP cost of revenues, which excludes share-based compensation advances, increased by 67.2% to USD285.4 million from USD170.7 million for the same period last year.

  • Gross profit increased for the third quarter of fiscal year 2025, rising by 59.6% year over year to USD319.8 million from USD200.3 million for the same period last year.

  • Gross margin decreased to 52.7% from 53.6% for the same period last year.

  • Selling and marketing expenses for the quarter were USD226.4 million, representing an increase of 85.6% from USD122.0 million for the same period last year.

  • Non-GAAP selling and marketing expenses, which excludes share-based compensation expenses, increased by 91.0% to USD222.4 million from USD116.4 million for the same period last year.

  • Selling and marketing expenses as a percentage of total net revenues increased from 32.7% to 37.3% year over year.

  • The uptick in selling and marketing expenses was primarily driven by increased selling and marketing activities from some online channels.

  • General and administrative expenses increased by 0.8% to USD111.5 million from USD110.7 million for the same period last year.

  • Non-GAAP general and administrative expenses, which excludes share-based compensation costs increased by 4.8% year over year to USD101.4 million from USD96.7 million for the same period last year.

  • Non-GAAP general and administrative expenses as a percentage of total net revenues decreased from 25.9% to 16.7% year over year.

  • Total share-based compensation expense allocated to related operating costs and expenses decreased by 29.5% to USD15.5 million for the third quarter of fiscal year 2025 from USD22.0 million for the same period last year.

  • Loss from operations was USD17.4 million for the third quarter of fiscal year 2025 compared to loss from operations of USD32.2 million for the same period last year.

  • Non-GAAP loss from operations, which excludes share-based compensation expenses, was USD1.9 million compared to a non-GAAP loss from operations of USD10.2 million for the same period last year.

  • Net income attributable to TAL was USD23.1 million for the third quarter of fiscal year 2025 compared to net loss attributable to TAL of USD23.9 million for the same period last year.

  • Non-GAAP net income attributable to TAL, which excludes share-based compensation expenses, was USD38.6 million compared to a non-GAAP net loss attributable to TAL of USD1.9 million for the same period last year.

  • Moving on to our balance sheet.

  • As of November 30, 2024, we had USD2,240.8 million in cash and cash equivalents, USD1,595 million in short-term investments and USD347.6 million in current and non-current restricted cash.

  • Our deferred revenue balance was USD825.6 million as of the end of the third fiscal quarter of 2025.

  • Now turning to our cash flow statement.

  • Net cash provided by operating activities for the third quarter of fiscal year 2025 was USD378 million.

  • That concludes the financial section.

  • I will now hand the call back to Alex to briefly update you on our business outlook.

  • Alex, please go ahead.

  • Alex Peng - President & Chief Financial Officer

  • Thanks, Jackson.

  • So I'd like to share some insights on the outlook for the company's future development.

  • Moving forward, we may experience some fluctuations in our business performance due to seasonal factors.

  • For example, in fiscal year '25 fourth quarter, we anticipate a year-over-year decline in revenue from learning devices as the third quarter is typically a peak season for e-commerce activities.

  • Nevertheless, we remain committed to achieving healthy and sustainable long-term growth across all our business lines.

  • For learning services, we will maintain our high-quality standards for both offline and online learning products and strive to deliver premium enrichment programs to an even broader user base.

  • We plan to prudently manage our learning center network and develop additional programs tailored to meet the specific needs of various user groups, while also managing our operational efficiency.

  • In terms of content solutions, we'll closely monitor user feedback and market demand and use those insights to further enhance our learning devices and their features.

  • We'll also expand our learning content library and exploring new product developments.

  • At the same time, we'll keep refining our go-to-market strategies.

  • By aligning innovation with user needs, we aim to deliver impactful learning experiences to all of our customers.

  • So for the past few years, we've been innovating at the intersection of learning and technology, advancing our technological capabilities to deliver quality learning solutions.

  • The potential of emerging technologies, particularly artificial intelligence, is transformative and inspired.

  • Over the last year or two, we have gained a clear understanding of what is achievable with AI in education and what is still needed to fully unleash its possibilities.

  • Our focus now is twofold, first, leveraging industry-specific data to train vertical models; and second, developing applications that harness the power of both foundational models and vertical models.

  • Today's children and parents face a major challenge, how to grow into individuals who can thrive in the age of artificial intelligence.

  • Their demand for intelligent solutions exceeds the capabilities of current technology.

  • This creates an opportunity for us to bridge the gap between traditional solutions from centuries ago and the advanced needs of today's children and parents.

  • With the love of learning and technology at the heart of everything we do, we remain committed to creating innovative products that empower students, families, and educators.

  • We look forward to shaping and witnessing this exciting future together.

  • So that concludes my prepared remarks.

  • Operator, we're ready to open the call for questions.

  • Operator

  • (Operator Instructions) Alice Cai, Citi.

  • Alice Cai - Analyst

  • Congratulations on the solid results.

  • I have two questions for the Peiyou enrichment off-line business, could you please share any recent changes in the market dynamics?

  • Have you ever noticed any negative impact from consumption bankings or intensified competition?

  • My second question is how was the network expansion in Q3 for TAL?

  • And have there been any changes in key operating metrics such as renewal rates?

  • Alex Peng - President & Chief Financial Officer

  • Thanks for your question.

  • This is Alex.

  • Let me take on those two questions.

  • And let me first start with my market observations, right?

  • So in terms of enrichment learning, what we observed is sustained growth momentum in both market demand and our enrichment learning business performance over the past few quarters.

  • This newest generation of parents, they really started to form their own parental and educational philosophies.

  • Many of them are today emphasizing their children's holistic development, right, rather than focusing only on academic performance at school.

  • Official data on how fast the enrichment learning market is growing is still limited, but we are seeing more on the ground activity and user inquiries, which I think really reflect increasing interest from customers.

  • So our products are designed to really meet this growing demand.

  • Our enrichment programs' interactive and engaging experiences, they aim to improve learners' critical thinking and logical reasoning.

  • And they foster an appreciation for the humanities, the arts, and enhance hands-on capabilities.

  • As the enrichment learning market grows, our learning services business also continues to progress with it.

  • I'd like to say a few words about market competition.

  • It's a question that often comes to us.

  • It really is a natural part of every market and every stage of development, right?

  • So when it comes to the enrichment learning offline small class market, it is more fragmented than many other markets.

  • The key to remaining competitive in this market is really developing high-quality products with solid performance focused metrics, and ensuring our products serve local users well.

  • So we do monitor the enrichment learning sector's dynamics, our core focus is really on strengthening our own product capabilities.

  • We really think what truly matters is meeting the needs of parents and students, right, delivering that meaningful value to our users and contributing positively to society.

  • So that's why we strive to continually improve our product capabilities and adaptability.

  • Here, let me maybe give you some details on two specific efforts, right?

  • One is around teacher recruitment and training, and the second is really around product innovation.

  • So we've had years of industry experience and deep understanding of our learners.

  • And we've developed a comprehensive teacher training system that emphasizes a standardized, high-quality lecturing approach and an interactive student-centric learning experience, right?

  • So both of these are really critical to the learning experience.

  • We pride ourselves really on training most of our teachers in-house to ensure a solid and consistent service quality.

  • So with this solid teaching foundation in place, we are equally committed to driving innovation in our products and services.

  • We always look for new ways to integrate technology in the classroom, right, to enhance both the learning experience and the efficiency of our operations.

  • So as an example, the use of both large and small springs, we call them large and small spring in our Peiyou classes.

  • It's a really example in that direction.

  • So when you look at traditional small group settings, one-on-one interaction between teachers and students can be challenging, right?

  • And we are, over time, addressing this challenge with technology-driven solutions.

  • So in our offline small classes, the teachers use a tablet.

  • They hold the tablet in their hand, and we call that teachers copilot, right?

  • And the screen displays a time line that tells the teacher when to explain a particular example, when to initiate interaction with the students.

  • So this really helps the teacher keep the lesson on pace and ensures that every student in the classroom can receive a level of individualized, personalized attention.

  • And in the meantime, we also provide small screen devices tablets, right, for students, which will let them interact with teachers using handwriting.

  • They can use voice.

  • They can use gestures.

  • And students can submit their classwork real time and the teachers can instantly review those results.

  • And after class, reports are promptly generated and shared with parents, and they're saving the system to really build over time a personalized, individualized learning profile for that student.

  • So this really -- as you can see, this really, in addition to providing individualized attention and experience, it also helps to save time and boost efficiency, right?

  • In addition to improve the classroom experience for students, we've embedded immersive activities and high-tech interactive elements into pre-class preparation, in-class teaching and post-class motivational activities.

  • Our ongoing technological upgrades and innovations really, I think they make the classroom smarter and more engaging, right?

  • So this increases student engagement, attention, interaction, and they really result in a more efficient and more enjoyable learning journey.

  • So the Peiyou enrichment business is growing in parallel with user interest.

  • The overall market development along with the efforts I just mentioned, they really played a key role in our business growth overall.

  • So in the third quarter of fiscal '25, as I mentioned before, we prudently managed our learning center network.

  • And as the demands get there, we would add some additional learning centers in existing cities and optimize our network footprint to really meet demand and make it more convenient for all our customers.

  • So to answer your question about operating metrics, we really aim to maintain operating efficiency at a healthy level by balancing our capacity with demand.

  • We track key efficiency indicators as we always do, right, such as utilization rate, refund rate, and retention rate.

  • The retention rate has remained relatively stable quarter over quarter.

  • And overall, our operating metrics reflect a sustainable business model.

  • And we really aspire to maintain this level of efficiency going forward.

  • So we'll continue to manage our learning center network expansion prudently and balancing both growth and efficiency.

  • So I hope that answered your questions.

  • Operator

  • Yiwen Zhang, China Renaissance.

  • Yiwen Zhang - Analyst

  • So my question regarding investment.

  • So are there any updates that agent can provide regarding the long-term investment.

  • And specifically, where have the investment been made and have we seen any notable change on return so far?

  • Alex Peng - President & Chief Financial Officer

  • Yeah.

  • Thanks, Yiwen.

  • That's a great question.

  • We've been focusing on the K-12 educational sector.

  • And we've developed a number of business lines across the entire learning journey and in different types of learning scenarios.

  • I would say these are really at different stages of growth.

  • And they each face there unique challenges and opportunities, right?

  • And we remain committed to elevating our presence in the space with continuous innovation.

  • So we're deepening our investment in areas that are still in their early stages to enhance user experience, expand our customer base, and generate greater societal value.

  • You may have observed our product advancements in these areas, right?

  • I think they're really propelled by sustained investment in product development, research, marketing, and operational enhancements.

  • So for instance if you look at our learning services, we've been steadily broadening the scope of our online offerings.

  • Originally, our online classes were based on dual teacher live streaming models.

  • And now we've introduced new product formats, such as reported classes.

  • We also launched two new smart learning devices in 2024, and we're really consistently and continuously upgrading their AI-powered software and concepts.

  • In the smart learning devices business, we're continuing to invest in hardware, software research and development in content and also strengthening our go-to-market capabilities across both online and offline channels.

  • And really, additionally, as I mentioned the Consumer Electronics Show, we're exploring opportunities to expand our products reach internationally.

  • So overall, based on our experience serving users, we believe that the full stack capability, right, the full stack capability across hardware, software, content, AI technology, offline operational and online services operational capabilities, if that's the cornerstone of our user service, of our future growth and long-term strategy.

  • So it's really essential for us to continue to invest across these full stack capabilities.

  • So let me maybe walk you through a few of our current top priorities in this area.

  • I'll start with technology and content maybe.

  • The integration of technology with learning, it really enhances our products.

  • So investing in R&D, in research and development is vital for creating a forward-thinking and forward-looking learning experience and strengthening our long-term competitive advantage.

  • We also firmly believe, and this is really widely recognized that the transformative power of this latest generation of artificial intelligence, as exemplified by these large language models, that will really redefine and reimagine the future of education.

  • So in terms of content, we always believe that high-quality programs are a core competitive advantage.

  • When students and parents trust a company's quality and standards, they're more likely to choose these products and services.

  • This, in turn, that enhances the company's reputation and strengthens its brand recognition, right?

  • Next, we are committed to establishing and strengthening both online and offline customer conversation mechanisms.

  • So let me talk a little bit about this exactly what I mean by that, right?

  • So for our online products, such as xueersi.com and learning devices, our marketing efforts are obviously a key in fostering that conversation with customers.

  • And this conversation really spans across the entire decision-making journey and then reaches to the learning journey itself.

  • And we're trying to deepen this customer conversation and really broadening the users that we reach and broadening their acceptance of our products.

  • So for offline channels, really, there is ever more present need for integrated online and offline dialogue going in conjunction, while the offline touch points themselves also remain crucial for user engagement.

  • So in areas like learning services, we've been steadily building offline communication for years, right?

  • We converse with our parent at the learning center, at the reception desk, inside the classroom and so on.

  • But in other areas, such as for learning devices, we're still at a nascent stage.

  • We have a number of exploratory efforts underway.

  • In learning devices, there's a lot that we can learn from existing players, their experience in having this offline customer conversation.

  • And we also look for ways to innovate on our own.

  • So finally, in terms of the investment, I'd like to also say a word about organization, right?

  • We really aspire to become an organization that drives continuous innovation, and we consistently invest in building and refining our team and their capabilities to achieve this goal.

  • So developing initiatives aligned with major industry trends and broader ecosystem is a big part of our innovation journey.

  • There's a saying in hockey that you skate to where the puck is going.

  • So that's our approach.

  • Some of the capabilities we need to excel in these areas are already in place, while others are still being built, are still in development.

  • So we're constantly driving to enhance our organizational strength by nurturing our current employees and helping them grow while also recruiting outstanding external talent.

  • So Yiwen, I hope that answered your question.

  • Operator

  • Timothy Zhao, Goldman Sachs.

  • Timothy Zhao - Analyst

  • Congrats on the very solid results.

  • My question is regarding your online enrichment programs.

  • Just wondering if management can provide more insights into xueersi.com. is the primary growth driver for this business, driven by SKU expansion, innovation or access marketing new user acquisitions?

  • Jackson Ding - Deputy Chief Financial Officer

  • Timothy, thanks for the question.

  • This is Jackson.

  • I'll take this one.

  • And I'm happy to share some thoughts on xueersi.com. Based on our observations of market demand and our confidence in our product quality, xueersi.com remains one of our strategic priorities.

  • We have consistently investing in this business to strengthen our online enrichment product capabilities and enhance operational and marketing strategies.

  • Our current goal is to serve more users by creating and offering quality products.

  • Just like in many other businesses, our strategic focus for xueersi.com is product quality.

  • So we're focused on developing high-quality products and competing through product access.

  • Additionally, we also believe it's important to engage our users across multiple channels especially during exploratory phases of some products.

  • That's why we're constantly exploring ways to reach our users more efficiently.

  • Customer acquisition is also a key growth driver for this business, but let me again talk about products first.

  • Our product development efforts are primarily focused on refining and expanding product offerings.

  • As you may have noticed, we are consistently upgrading existing products, while developing new SKUs and diversifying our online formats.

  • When we first launched our online enrichment business, our main product format was the dual teacher live streaming model.

  • Since then, we've adapted our products to better meet user demand, and we're now offering more topics and formats in addition to what we already had.

  • We're also continually refining our products' interactive features and technology.

  • We have meticulously designed our online programs to differentiate them from offline offerings.

  • These small interactive features engage users and enhance teaching effectiveness.

  • As a result, our programs align well with online learning habits and meet the growing demand for digital learning experiences.

  • For example, online classes today offer interactions that mimic real-life experiences, right?

  • In some of our online classes, students will be divided into small groups, for example, for in-class discussions and then regroup again for the lectures.

  • We have observed an impact on user engagement driven by such interactive features.

  • Now coming back to user acquisition.

  • Effectively reaching new users is always crucial in building xueersi.com.

  • As we continue to deepen our understanding of user needs and enhance our product offerings, we're also improving our marketing efforts to better match our products with user demand.

  • Additionally, we're leveraging multiple marketing channels to connect with a broader audience of target customers.

  • This increases users' awareness of our offerings and attracts more users to engage with our private domain operations and driving increased user conversion, looking at how we aim to further strengthen these efforts and build connections with our audience.

  • Timothy, I hope that answers your question.

  • Operator

  • Felix Liu, UBS.

  • Unidentified Participant

  • This is Jenny on behalf of Felix Liu from UBS.

  • Congrats on the strong quarter results.

  • My question is regarding our learning device.

  • So from third-party data that shows the device for very well during the boom.

  • So could you please elaborate more on the reasons behind the strong sales performance?

  • And could the management provide some updates from both the channel and product side?

  • And the management mentioned earlier that you expect a revenue decline in learning device in the fourth quarter.

  • Just want to confirm here the declines year over year or quarter over quarter.

  • Alex Peng - President & Chief Financial Officer

  • Hi, [Felix], this is Alex.

  • Let me take on this.

  • So first, just on your last point, we expect the learning devices revenue to somewhat have a decline quarter over quarter because the quarter we just had is really the peak e-commerce season.

  • So that's a quarter-to-quarter statement.

  • Let me come back to the main portion of your question, right?

  • I think our devices business, they've experienced so far year-over-year and quarter-over-quarter growth, especially during the e-commerce season.

  • And I think this growth is really attributable to the growth and evolution of the industry as a whole.

  • As I mentioned last time, we're seeing more players with great number of capabilities coming into the market, and they're driving the continued improvement on the products.

  • And if you look at the products today, they're really increasingly being looked by parents as a valuable tool in the at-home learning scenario.

  • And that's a very important part of the entire learning journey.

  • The products have advanced quite a bit compared to even just a few years ago.

  • But still, that said, our learning is still an area where user experience can be continuously improved.

  • So we believe there is a significant market potential for this type of intelligent hardware solutions that combine software and hardware and content to support this at-home self-learning scenario.

  • So in addition to that overall industry growth, our product expansion and growing product capabilities, they also serve as the second key growth driver, right?

  • Based on what we've heard from users, we've now launched three different types of xPad learning devices at one Xbook this year.

  • They cater to different consumer segments and preferences, different types of learning scenarios, and they offer a different selection of functionality, performance and prices.

  • Our xPads are currently priced at RMB4,000, RMB6,000, RMB8,000.

  • Xbook is just under RMB4,000.

  • And if you compare that to the same period last financial year, that time, we only offered one product.

  • So by expanding our product range, we're meeting the diverse needs of more users, right?

  • Our focus has always been on, a lot of it has been on product design and hardware innovation with every new product launch to really ensure that students, children can use the tools efficiently and safely.

  • For example, it put the Xbook with a few unique features that prioritize safety and usability.

  • The Xbook comes with an electromagnetic stylus, a pen, and it's really designed with children-proof features.

  • If you chew on the pen tip that there are safety features and it comes with two different types of nips to really provide a very smooth an actual pen and paper writing type of experience.

  • We placed a three-way toggle button at the top of the Xbook, so users can quickly switch between study, practice, and reading modes.

  • And this really helps ensure that children can stay focused and fully immersed in each mode.

  • Beyond that, we're continuously integrating artificial intelligence models and our capabilities across all of our smart devices.

  • These devices serve as a great platform for deploying AI features and seamlessly connecting content, AI, and user data to really help realize their full potential.

  • So let me share a few specific functional smart devices update.

  • First, we're constantly updating our intelligent assistant, [Xiaosi], which is integrated across these different types of learning devices.

  • It now supports continuous topic-based dialogue.

  • It provides answers to students' queries, assist with English-speaking practice and offers really a supportive companionship across the learning journey.

  • So during the 12 months ended on November 27, 2024, Xiaosi have been activated a total of 230 million times.

  • Jackson mentioned our homework correction tools.

  • In that same period, they've spotted 75 million mistakes and corrections.

  • They performed over 25 million word lookups and provided about 6 million essay corrections.

  • These are big numbers, right?

  • But really, these features, they not only support students in learning efficiently at home, but also they really are aimed at easing the burden on parents.

  • Our deepening understanding of users has really empowered us to create personalized learning profiles for children on our learning devices.

  • These profiles then really can help us deliver more targeted support, more targeted, more effective learning plans for each child tailored to that child's need.

  • Next, just a quick word about content.

  • I mentioned this a few times.

  • Content really is critical to these devices, and we're committed to long-term building of these contents.

  • We obviously provide high-quality first-party content library, which has been accumulated over the years.

  • And we also work actively with third-party content providers through partnerships.

  • And together, we aim to create a powerful, synergistic content offering to our customers.

  • Finally, in the third quarter of the fiscal year, as I mentioned, this is traditionally the peak season for e-commerce, we've also focused our attention on managing our sales channels and optimizing our marketing strategies.

  • I mean, while we closely monitor our online channel's efficiency, we also started exploring offline opportunities to really further expand our customer reach.

  • And back to an earlier point I made, to really provide more touch points and opportunities to have that conversation with customers.

  • So [Felix], I hope that answers the question.

  • Operator

  • Candis Chan, Daiwa.

  • Candis Chan - Analyst

  • Regarding this quarter, the 50% top line growth, can you shed more light on the revenue growth from various business lines?

  • And also some comments for the following quarters would be great.

  • Jackson Ding - Deputy Chief Financial Officer

  • Candis, thanks for the question.

  • This is Jackson.

  • Let me take this one.

  • We have two main business lines, learning services and others and content solutions.

  • The revenue generated from both business lines in this quarter experienced year-over-year growth.

  • And if we look at the first nine months of fiscal 2025, the mix between these two business lines remained largely stable year over year, I mean, when you compare to the same period last year.

  • Now for Peiyou enrichment small class programs and for smart learning devices, those two are the largest revenue contributors and key revenue growth drivers for learning services and content solutions, respectively.

  • We remain dedicated to delivering high-quality enrichment learning services, advanced hardware and engaging content to more users.

  • Smart learning devices revenue was up this quarter during the e-commerce peak season.

  • The contributing factors were already covered by Alex earlier, so I won't repeat that again.

  • As for Peiyou enrichment small class learning, in recent quarters, we have observed year-over-year growth in this business.

  • We've already covered the particulars of this business, but as far as our growth drivers, including market demand, our service quality and our capability to recruit and train lectures, as long as these are still in play, we expect growth in this business line to continue.

  • That said, Candis asked about long-term trend, we do expect Peiyou enrichment long-term growth rate to gradually taper off going forward as we're comparing to higher base numbers than a couple of years ago.

  • From a broader perspective, we believe the company's growth and development are fundamentally tied to the value it creates, both for its users and for the society.

  • This principle is embedded in every aspect of our business, large or small.

  • At both the company and the industry levels, we view revenue growth as a direct outcome of improved innovation, product capabilities, organizational efficiency, and operational effectiveness.

  • So I hope that answers your question, Candis.

  • Operator

  • Liping Zhao, CICC.

  • Liping Zhao - Analyst

  • I noticed the company is currently at a breakeven level in terms of profit.

  • Could you provide some insights into the bottom line, please?

  • Any plans to improve margins moving forward?

  • Jackson Ding - Deputy Chief Financial Officer

  • This is Jackson and thanks for the question, Liping.

  • It's a good question and a complicated one.

  • We have developed multiple business lines around enrichment earning around technology powered smart learning solutions.

  • Each business is at a different stage with its own set of priorities and parameters.

  • For instance, in the learning device business, we are still exploring and validating user value.

  • Our priority there is to closely track user feedback, net promoter score, and engagement.

  • Although our learning device business is still operating at a loss, it remains a key long-term strategic initiative.

  • We will continue investing in this area, launching new products and building content, crafting AI-driven experiences, and iterating on a regular basis.

  • On the other hand, our Peiyou small class enrichment learning business is more mature with a relatively stable profit margin.

  • The company's overall margin is influenced by the mix of its different business lines.

  • So it's a little hard to generalize.

  • Going forward, we will continue to prioritize innovation and investment in business lines with high long-term strategic value.

  • By combining technology and learning, we aim to develop and enhance the experience for our users.

  • This requires us to commit to continuous innovation.

  • The challenging opportunity for us is realizing this mission, while balancing growth and efficiency.

  • So some of our early-stage businesses will continue to operate at a loss for a while as we focus on user experience.

  • We believe this allows us to expand our current operations, while building a solid foundation for long-term competitiveness.

  • This will also enable us to be well positioned to capture the market opportunities and deliver long-term value.

  • However, from a group perspective, we will continue to proactively address this challenge and opportunity by closely monitoring the efficiency metrics in all business factors and make timely adjustments to optimize various factors in our operations. including counter generations, product R&D, sales and marketing, and more.

  • Liping, I hope that answers your question.

  • Operator

  • Thank you.

  • That concludes the Q&A session.

  • I would like to hand the call back to the management for closing.

  • Alex Peng - President & Chief Financial Officer

  • So again, thanks to everybody for joining us today.

  • And we bid everybody an early Happy Chinese New Year, and we'll see you next quarter.

  • Bye-bye.

  • Operator

  • That does conclude today's conference call.

  • Thank you for your participation.

  • You may now disconnect your lines.