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Operator
Greetings and welcome to the Transact Technologies third quarter, 2024 earnings call. At this time, all participants are in a listen-only mode. A brief question and answer session will follow the formal presentation. Should anyone require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Ryan Gardella Investor Relations. Thank you. You may begin.
Ryan Gardella - Investor Relations
Thanks. Good afternoon and welcome to the trade that technologies third quarter 2024 earnings call. Today we will be discussing the results announced and release issued after market closed. Joining us from the company is CEO John Dillon and President and CFO Steve DeMartino. Today's call will include discussion, the company's key operating strategies, the progress on those initiatives and details on our third quarter financial results. We will then open the call to participants for questions. As a reminder, this conference call contains statements about future events and expectations which are forward-looking statements on this call may be deemed as forward-looking and actual results made different materially for full list of risks inherent to the business and the company. Please refer to the company's SEC filings including its reports in forms 10-K and 10-Q. Transact undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances that occur after the call.
Today's call will include non-GAAP financial measures with the meaning of sec regulation G when required reconciliation of all non-GAAP financial measures, the most directly comparable financial figures calculated and presented in accordance with the GAAP can be found in today's press release as well as on the company website. And with that, I turn over to john.
John Dillon - Chief Executive Officer
Thanks Ryan and good afternoon, everyone and thank you all for joining us today. Total sales for the quarter were $10.9 million. We had excellent progress in the FST food service technology space was highlighted by 1,355 units sold. Meaning that in the last two quarters, the last six months, given that last quarter, we sold about 1,476 units. Last six months, we have sold 2,800 units and we are feeling pretty good about that. We are proud of the sales progress we have made with the team, and we expect this approximate level of quarterly terminal placements to continue as we head into 2025.
So that is some pretty good news but let us walk through some of the other FST highlights. First, the FST from a revenue line standpoint was $4.3 million up 2% year over year and 3%. Sequentially, the FST recurring revenue is $2.9 million down 8% year over year but up 3% sequentially. On continued strength from several of our large chain customers. So, we feel pretty good about that as well. FST hardware sales were up 30% year over year and up approximately 3% sequentially. And as I mentioned in Q3, we sold 1,355 units in the quarter, which is up 90% from the prior period a year ago. As we discussed on the last call, we believe this momentum is just the start from the reorganization and refocusing of our FST sales group.
We spent a lot of time on that since I started as a full time CEO, I guess it was April last year, we are going to continue to fine tune the process, but fundamentally, Believe that we have got the right directionality here. We have made excellent progress and especially with our focus that is related to developing tracking and nurturing the lead process, which we did not do very well in the past. We have got a really good process now and it is really, it is beginning to work pretty well. I will reiterate, as I said before, that sales will continue to be lumpy. We are an enterprise B to B company and when enterprises buy, they usually buy in lumps. We use a land and expand strategy somewhat where a client will start with our technology and then buy more. But sometimes it is very hard to predict those large additional acquisitions.
And the final thing I will just say on that is I think that we should assume that the current run rate of terminal placement is sustainable. I think that is pretty encouraging for us. And as well, the roll out of our terminal two, to our large QSR client continues to go as planned with a large number of the terminals this past quarter being placed with them. The feedback on the product continues to be overwhelmingly positive and we even sold about 100 units to a sushi customer in the quarter, which is also a good sign. And we have a couple of large major convenience store customers set to upgrade their entire installed base of some of our older units. For those of you don't remember, we sunsetted the acuate 9,700 terminal at the end of the 2023 which means all those units that are out there are installed base that we can use for potential upgrades to the new BOHA terminal two.
We also had a strong quarter on the new logo line. We added 12 new BOHA clients in the quarter representing an opportunity for about 2,400 units over time. New business pipeline remains strong quarter over quarter difference in the four-quarter pipeline remains solid and consistent. It is holding steady even though we booked business for last quarter. We take it out. We have to add new opportunities into the pipe, and I am seeing very good about the pipeline coverage compared to the target revenue goals that we set for the sales team.
Moving on to casino and gaming. We reported revenue of $4.5 million. That is down 50% year over year. However, on a positive note, we are seeing continued normalization of this market as we predicted on previous calls. On the inventory side, I am happy to say that we are down to just one of our major OEMs who is stuck in an oversupply situation. We are actively working with this client to reconfigure some of their existing stock for other markets in order to help them accelerate the liquidation and begin buying product from us again.
However, we still expect them not to be buyers until at least the start of the year and anecdotally, I know some of you have heard this as well, but casino activity seems to be slowing a little bit. We were just at IGT I am sorry, G2E, IGT is a nice client but G2E in Las Vegas and we kind of got a sense that right now the gaming industry is a little slow. We think it is macro-economic factors; we don't think there is anything serious there, but we may see this trend continue until 2025 and we also believe it is contributed to the slower pace of slot sales from some of our OEM customers. On a final note, relative to gaming and casino, we are seeing some increased sales traction with our epicentral product as a result of our relationship with Casino Track.
Casino Track is selling epicentral as part of their slot suite product offering on a subscription basis. We like subscription revenue especially when it is software. In August we shared some results from the six-month deployment of slot suite, which was developed in this partnership with Casino Track and transact and going across an install base of 2,500 games. And compared against data from the previous 12 months, the customer where we are doing this pilot saw substantial increases in carded play rated coin in overall coin in as well as rated and overall WPU that is win per unit. We believe this could represent some significant white space for us in the casino market and we are excited about that over the long term.
Next, I wanted to provide you with a bit of an update on our strategic review process. And while I cannot provide any further details at this time. I wanted to assure investors that we are working hard on the process. We are driving quickly towards an optimal outcome for our company and its stakeholders, but we don't really have any news. We promise that we will update everyone via the appropriate channels as soon as we have something to report something to talk about. Before I turn the call over to Steve for more detail, I wanted to provide a bit of feedback on our financial output outlook. Due to the unexpected length of demand lag in the casino and gaming, we feel it is most prudent for us to revise our revenue outlook to a range of between $43 million and $45 million.
I just need to do however range will remain the same as we have been very disciplined on the cost side of the business. So, I wanted to make sure you heard that information from me. So, in summary, we are pleased with the progress particularly on the FST side of the business year over year, terminal placement up 90%. We continue to see additional demand from several of our larger key FST customers.
The product is a winning product, the terminal two, it is one of the best products we have come up with and I am really excited about the potential. We are getting strong positive feedback and growing sales opportunities. The process improvements have clearly started to show results and on the casino and gaming side, while the lag and demand has been longer than anticipated. We are down to really only one OEM customers not currently buying from us and we expect this dynamic will resolve and normalize in the first half of 2025. So that is really much the news from my report. And with that, I would like to pass the call over to Steve for more detailed review of the numbers. Steve.
Steve DeMartino - President and Chief Financial Officer
Thanks John and thanks everyone for joining us today. Let us turn to our third quarter results in a little more detail. Total net sales for the third quarter were $10.9 million, which was down 6% sequentially and down 37% compared to $17.2 million in the prior year period. Sales from our food service technology market or FST for the third quarter were $4.3 million which was up 3% sequentially and also up 2% compared to $4.2 million in the prior year period. Our recurring FST sales which include software and service subscriptions as well as consumable label sales for the third quarter were $2.9 million. That was up 3% sequentially, but it was down 8% compared to $3.1 million in the prior year period. Our approved for the third quarter of 2024 was $700. That was down 3% sequentially and down 25% compared to $929 million in the third quarter of last year.
As a reminder, we are currently selling a number of BOHA terminals to a large QSR with no recurring revenue attached to them to start. While this presents an opportunity to solve recurring elements in the future. For now, they still represent a drag to our ARPU number. In the quarter. A large number of our terminals again fell into this category, and we expect this to continue into the near future.
I also wanted to remind everyone that we had approximately 5,300 terminals that just came offline due to the loss of the sea store customer that we discussed on our first quarter call. The new online terminal number in ARPU will be reflected in our fourth quarter results. But we expect our ARPU to rise to around the $800 range. Once these changes have occurred. Our casino and gaming sales were $4.5 million they were down 50% from the third quarter of 2023. Primarily due to one remaining large OEM customer who continues to work down high levels of premium inventory that they stockpiled during the supply crisis in 2023.
As John mentioned, we are working with this customer to reconfigure their in-stock printers for the global market in order to accelerate the liquidation of their inventories and return them to a buying position. On the positive side, all the rest of our largest OEM resume buying in the third quarter. We believe our sales in the third quarter may also have been impacted by some demand, softness in the global casino gaming industry. POS automation sales for the third quarter decreased 30% from the prior year to $1.1 million.
This decline was largely the result of difficult comps as we experienced unusually high sales and 2023 due to a competitor's inability to supply product. In addition, the competitors in this market are now fully back online and we are returning to a more normalized competitive environment. As a result, we continue to take steps including adjusting our pricing to ensure our products are in line with the new dynamics of the market. Moving to transact services group of TSG. For the third quarter, TSG sales were down 62% year over year to $864,000. This decrease was largely due to unusually high sales of legacy lottery spare parts in the prior year, due to a customer's last buy in 2023. As a result of this last buy, we don't anticipate any future sales of these spare parts. Therefore, we expect our current quarterly sales level for TSG to be about our new run rate going forward. Moving down the income statement. Now, our third quarter gross margin was 48.1% which was down from 51.9% in the prior year period.
This comes as a result of lower overall sales buying including significantly lower casino and gaming sales that are higher margins. Going forward. We expect our gross margin to continue to be in the mid to high 40% range as we head into 2025. Our total operating expenses for the third quarter decreased by 22% from the prior year, third quarter to $6.1 million and they were also down sequentially by 7%. The year over year decline came in large part as a result of the savings we achieved from initiating two separate and successful rounds of cost reduction actions totaling $5 million on an annualized basis. In late Q3 of last year, we initiated our first round of broad-based cost cutting efforts. We estimate that this initiative would produce operating expense savings of about $3 million on an annualized basis. And we have experienced the full effect from these reductions throughout 2024 to date including the third quarter.
We then instituted the second cost reduction initiative in June of this year focused largely on further reducing head count and other external third-party resources. We estimated that the second initiative would generate an additional $2 million of analyzed cost savings over and above the $3 million of savings from the first round. I am happy to report that we also experienced the full effect from the second round of cost reductions in the third quarter. There is one thing I would like to note regarding our expected operating expense level for the fourth quarter.
While we will continue to see the effect from both rounds of our cost savings in the fourth quarter. We also will see an uptick in marketing spend due to the timing of annual trade shows that we attend as our two largest shows. G2E and [Max] both occur in the fourth quarter. This is consistent with prior years that we have reduced our overall spend on these trade shows for this year.
So as a result on a sequential basis, we expect total operating expenses to be higher in the fourth quarter as compared to the third quarter. And now returning to our third quarter Opex, they break down as follows. Our engineering and R&D expenses for the third quarter were down 35% year over year to $1.6 million. Our selling and marketing expenses were down 22% to $1.9 million. And our [G&A] expenses were down 10% to $2.5 million.
For the third quarter. Operating loss was $837,000 or negative 7.7% of net sales compared to operating income of $1.2 million or 6.9% of net sales in the prior year period. On the bottom line, we recorded a net loss of $551,000 or ¢0.6 per diluted share for the third quarter, which compares to net income of $906,000 or ¢0.9 per diluted share in the year ago period. And our adjusted EBITDA for the quarter was negative $204,000, which was down from $1.7 million for the third quarter of last year. And lastly turning to our balance sheet, it continues to remain solid.
Even with the reported net loss for the quarter, our working capital trends remained positive, and we ended the quarter with over $11 million in cash and only the minimum required $2.25 million of borrowings under our credit facility with Siena Lending. So overall, our liquidity position continues to be strong. And with that, I would like to turn the call over to the operator for questions. Operator.
Operator
Thank you. (Operator Instructions).
The first question is from George Sutton from Craig Hallum Capital. Please go ahead.
George Sutton - Analyst
Hey, good afternoon, guys. This is Logan on for George. I wanted to start on that casino and gaming side, and can we maybe just double click on the one OEM that you guys are talking about still being an oversupply. I just want to make sure I understand what you kind of is doing with them to kind of try to work through that. It sounded like you talked about liquidating or repurposing. And then kind of the follow up to that is, I mean, it sounds like that, maybe subsides in 2025. Thinking beyond that, just how would you characterize the competitive environment there relative to your ability to kind of take market share or what does that look like?
John Dillon - Chief Executive Officer
Yeah. Well, so the way I expressed it was their other markets and the machines that go into other markets have different configurations. And so, for a large OEM who makes different types of gaming systems, it is possible that the printers that they have, that might be an oversupply in one geographical market may work well in another one.
And that might be an easy way for us to make some slight changes to the existing inventory and have them move out to other markets that we also like those other markets, but where there is not an oversupply. So, we are kind of working with that with one of our large OEMs and we are optimistic we might be able to get that worked out.
Steve DeMartino - President and Chief Financial Officer
Yeah, [in loading], sometimes we add or take off accessories depending on the geographic market that it is going into, or it might have different firmware that gets loaded depending on the games that they are going to be used in. So those are the type of reconfigurations John was referred to.
George Sutton - Analyst
Okay. And then just anything on the competitive environment there. I know usually you guys are kind of competing with kind of you and one other player. I am just kind of wondering what that looks like.
John Dillon - Chief Executive Officer
Yeah. Well, the other guys were missing in action during the recovery from the pandemic and, they are back. We tend to do a pretty good job, head-to-head. And that particularly is placements in new casinos and new construction projects. But they kind of got their bastion with moats around them and we have ours with our moats around them. We made pretty good inroads. And we are working really hard to maintain if you will those inroads. But just to give you a sense of it, if you are operating a single operation, you might want our units or you might want units from another vendor.
Mixing and matching is great from a supply chain, redundancy standpoint, but frankly, the engineers on the floor, the techs, they kind of want to work with one vendor but not more than one vendor. So, we are doing the best we can to show that our products are more reliable, more cost effective, etcetera, etcetera. And we will gain the market share that we gained some of it will be sustainable, but it is too early to tell because you kind of have to go through a few replacement cycles to kind of find out how much your inroads are going to make a difference in terms of garnering additional business within the same existing customer.
George Sutton - Analyst
Got it. Thanks. I will hop back in the queue.
Operator
The next question is from Tyler Newen from Roth capital partners. Please go ahead.
Tyler Newen
Hey, good afternoon, guys. I had a quick question on your FST. So, you added 13 clients in the second quarter and the third quarter. So, how is your average client size is trending? And what is the initial order attachment rate for new clients versus a gradual ramp over time?
John Dillon - Chief Executive Officer
That is a complicated question. We, one of the things that we did when we refer focus the team is, our product is sophisticated and very capable, and it is suitable for a large operation. That is why we are successful with large QSRS and some of the food service management companies where they care an awful lot about the data, it is not just the Mapa operator. So now most of our focus from a selling standpoint is on companies or organizations that can buy a minimum of 50 to 100 units. So that is typically the scale at a minimum where we are going to get a new client. Now, that doesn't mean if somebody calls up and they are not going to represent a big challenge from an implementation or a support and service standpoint, we will take a smaller client because that is good for the brand, and it is good experience for us because we always learn things from our clients just like they learn things from us. But the interesting thing is with a land and expand strategy.
It may be the case with a new operator, we might pick up a, an early order for five or ten machines where they will try it out in a few of their stores or few of their operations. And then with the success, it is a lot easier for us to go back and work with the customer on expanding that product success into other, either other branches or more facilities or more stores, depending on what kind of operation they have. So, I would say that you should assume, I mean, if we added 12 companies as new customers this last quarter and we are telling you that 2,800 units is the potential. That is a couple of 100 units maybe on average. I mean, that is kind of the sweet spot for us, but it is pretty hard to tell the ASP the average selling price is not really a good indicator because if it is a big QSR and they want to try the product out in four or five stores and they want to buy five or ten machines, it is not going to be a big order, but getting the camel's nose into the tent is really important. And as I think everybody on the call knows selling more product to an existing customer is massively easier and massively cheaper than trying to land a new customer. So, we try to get in early and small prove the technology it works so well and then grow that business from there. So, our sales team is targeting like that, and it seems to be working.
Tyler Newen
Got it. So, are there any particular end markets that the clients are within?
John Dillon - Chief Executive Officer
Not in particular? we sell across about five subvertical within the food service industry we have got QSRS quick service restaurants, we have convenience stores. A strong space for us is sushi. Now, sushi often times is going into grocery stores. If you go in and you pick up a sushi thing, you want to read the label and you want to know that it is safe and what the ingredients are. We also sell into restaurants. We also serve and do, food service management companies, people like Sodexo and Aramark. And they are kind of all over the map frankly, they all do different things when it comes to food. And we are very happy with the fact that we are learning a lot about those different industries. We are understanding the ROI the return on investment clients get from installing the BOHA system and, candidly, our salespeople are getting better and better at sharing success stories and of getting the first meeting and then getting the next step, the next step and the next step.
And we have got a pretty good close rate now, which is great. A lot of times if your sales team is kind of new or not very experienced, you will get a lot of first calls, but you don't get much follow up and part of where we are focused, as I mentioned on the call because we are looking at the whole GTM, the go to market, which starts out with where do you get a lead? And that could be a trade show. It could be a banner ad on online, it could be email, it could be through linked in or other different vehicles and then you start out with somebody that which I would prefer to call a suspect. And then you kind of work from there. We study the personas of the different people who need the technology, whether it is somebody in charge of operations, somebody in charge of food safety or somebody in charge of the store efficiency from a data standpoint and a digital standpoint.
And then we work through that, and we are actually tracking this with a funnel at each stage. The marketing team develops it with a nurture track to a point where all of a sudden, they can hand it off to the sales team either because the client, a potential client says I would like to talk to somebody or like a proposal. Can I get a demonstration? You know, I would like some more information, and we carry it all the way through, and it becomes an SQL sales qualified lead. And one of the things that we are doing now, it is early days still, but we are tracking the yield at each one of these steps.
And we are figuring out are there any choke points in there? The new bottlenecks, what can we do better? And in each step along the way, we are creating tools for the sales organization to help it make, be easier for them to get from that step to the next one like, say an ROI calculator or maybe a white paper on how customers have gotten a good ROI from the investment in the BOHA platform. And that is kind of the sales process that we are refining. It is kind of one of these wash rinse, improve repeat things. And I feel like as each quarter goes by, we are getting better and better and better, we have got a good team, they are motivated, and they are well targeted.
Tyler Newen
That was very helpful. Thanks. And also, you guys mentioned the potential for improved conversion rates in 2025. Can you elaborate what particular is driving that?
John Dillon - Chief Executive Officer
It is a process. If you think about what a lead is, it is a name. At the lowest common denominator, it is a name. Well, if you don't know anything about that name, your ability to work that person from the top of the funnel all the way down to a closed deal, the yield is going to be really, really, really low. So, the reason the yield is getting better is that we have better metrics, we are paying attention to the metrics. The sales team and the marketing team are combined are joined at the hip and nobody wins in the building unless we get an order, and everybody is targeted on that and everybody's goal on that. But we are looking at the process end to end. And there is an old saying that if you don't measure it, you cannot improve it. Well, trust me, we are measuring it, and we are looking at areas where we can improve, and we are working on it. And I think we are doing a better and better job and that is kind of the product's good. We just have to be really good at executing in the field. And that is kind of where a lot of our focus is.
Tyler Newen
Got it. And lastly, so you guys were mentioning that customers in the gaming casino market are still working through excess inventory. When do you expect to return back to normal patterns?
Steve DeMartino - President and Chief Financial Officer
It is pretty hard to say, I mean, the pandemic was a gut punch for everybody in the gaming industry. And then when the supply chain thing cropped up at the end of the pandemic, and then the people wanted to swing back into action and get things going again and they could not get product. A lot of them just went crazy and overbought. They were afraid that the supply chain problems would persist. There were many vendors in our industry are adjacent to our industry that basically have stock outages and could not supply, if you are making a slot machine and you need a ticket in, ticket out or bill validator and you cannot get one, you cannot ship a slot machine.
And so, when they started buying, they went crazy because normally it is kind of hand to mouth in the industry because as a good supplier, usually if a client calls up and says I need 50 units or 100 units, I need them in about two or three weeks, we can get them to them. But when the supply chain hit, I mean, there were times when we were basically triaging and allocating to various clients. And so, they all got nervous and some of the other vendors in the business could not even supply anything, so, they overbought. And they got to work their way through that.
And then, as I mentioned on the call, we are seeing a little bit of a slowdown right now in the gaming industry. And my belief in that the reason for that is that just like the slot manufacturers overbought, we believe that a lot of the casinos roared back to life and a lot of people, especially in the American North American marketplace flocked back to the casinos and things like that. So, there was a bulge kind of in there and everybody kind of love that bulge and now things are settling back down to normal. And when that happens, it is kind of like, okay, now it is time to take a breath, catch our breath and gradually now plot going forward and kind of a new normal whatever that looks like we don't see any long term problem with the market opportunity, but we do see a little bit of headwinds right now, which we think are going to subside in 2025.
Tyler Newen
Perfect. Thanks for taking my questions. I will go back to the queue.
Operator
This concludes the question-and-answer session. I would like to turn the floor back over to John Dillon for closing comments.
John Dillon - Chief Executive Officer
Well, listen, folks, thanks a lot for joining us today. I hope you got the message. We feel pretty good about FST. We believe that gaming casino is just going to reaches a new normalcy here, it is probably 2025. We are working with the one remaining. OEM, that is not quite out of the stock. It is still overstocked. we are going to work that through, and we are heads down, Steve is doing a great job running the business, we are doing spending a lot of time and cost control and we are showing that we can operate as a smaller top line company with reasonably good bottom line. We are focused on the process I mentioned that and just one last thing I am going to be at the Roth conference coming up here in November. I think it is the 19th and the 20th. And I will be in New York City if any of you were there and if you want to get a one on one with me or if you want to take a call, we can do that. We are always open to a call, and I am happy to take them any time. So, with that, I think we will wrap up again. Thank you very much. And if I don't speak to you again soon, we have got some great holidays coming up and I hope you all enjoy them. Thanks a lot. God bless.
Operator
This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.