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Operator
Ladies and gentlemen, thank you for standing by, and welcome to Sunland's First Quarter 2022 Earnings Conference Call. (Operator Instructions). Today's conference call is being recorded. I will now turn the call over to your host today, Yuhua, Sunland's IR Representative. Please go ahead.
Daisy Wang - Head of IR
Hello, everyone, and thank you for joining Sunland's First Quarter 2022 Earnings Conference Call. The company's financial and operating results were issued in our press release via Newswire services earlier today and are posted online. You can download the earnings press release and sign up for our distribution list by visiting our IR website.
Participants on today's call will be our CEO, Mr. Tongbo Liu; and our CFO, Selena Lu Lv. Management will begin with prepared remarks, and the call will conclude with a Q&A session.
Before I hand it over to the management, I'd like to remind you of Sunlands' safe harbor statement in relation to today's call. Except for the historical information contained herein, certain of the matters discussed in this conference call are forward-looking statements. These statements are based on current trends, estimates and projections, and therefore, you should not list undue reliance on them. Forward-looking statements involve incurrent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. For more information about the potential risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission.
With that, I will now turn the call over to our CEO, Tongbo Liu.
Tongbo Liu - CEO & Director
Thank you, Yuhua. Hello, everyone. Welcome to Sunlands' First Quarter 2022 Conference Call. In a world shaken by the ongoing COVID-19 pandemic and the geopolitical conflicts, we are all facing huge macroeconomic uncertainties. In tough times like this, we believe the key to future (inaudible) is to remain focused on cost efficiency spending and profitability, which will help us, (inaudible) get through this difficult period.
To that end, we continue to execute our balanced growth and profitability strategy during the first quarter. Thanks to our strategic efforts, we are pleased to have carried our momentum in 2022 with our first quarter net profit hitting a new high of RMB 179.4 million, a significant improvement compared to a net loss of RMB 53.3 million in the prior year period and 19% higher quarter-over-quarter.
As we focus on healthy and sustainable growth, we stepped up our cost management miners and exercise due to the acquisition efficiency. As such, we reduced our general and administrative expenses by 9.1% year-over-year. We also strategically skilled back on our marketing activities as evidenced by 51.4% year-over-year decrease in sales and marketing expenses. This led to 19.5% and 34.2% year-over-year decrease in new student enrollment and growth business, respectively. We should note, however, that a percentage decrease in our new student environment and gross billings are much smaller than our percentage savings in marketing spending, which is due to our improvement in student acquisition efficiency as we made efforts to captivate new students and increases their lifetime value and stickiness by holding our cost offerings to cater to our students differentiated learning needs.
Our balance sheet growth was also driven by our extensive premium core resources, which continue to effectively fulfill our students' learning demand. During the first quarter, we've forged ahead (inaudible) challenging macro environment, optimizing our product mix and expanding our cross catalogs our master speaker oriented and professional skills programs. We are striving to provide our students with an optimal and efficient learning experience.
In light of the increasing [top 2 markets], in the first quarter. We concentrated more on designing and developing new courses to provide a diverse range of skills training for our students to enhance their overall competitiveness and thereby increase their employment opportunities.
Moving on to each of our major cost programs. As our work and social labs are reshipped by the persistent epidemic and accelerated H2 transformation, the job market is rapidly involving (inaudible) shifting macroeconomic landscape and people's way of living life is also changing. Working professionals turn to cement to stay relevant and competitive in their arrears by upgrading their skills and opting qualifications.
Meanwhile, from all works of life adopt our platform to enrich their lives with our online skill and our hobby courses, especially during COVID pandemic resurgences with a number of safe social activities is limited.
As we move forward, these courses are attracting students from increasing wider age range. Thanks to our convenient platform and the responsive online learning planform as well as our board course content covering work credentials to general interest, Sunland has become learners preferred to chose -- preferred choice. As a result, new student enrollments for our professional certification and skills programs in the first quarter grew by 1% year-over-year and 20.9% quarter-over-quarter despite the intentional reduction of marketing activities, as I just mentioned.
[Growth] being for this sector also increased by 6.7% year-over-year. We believe the growth momentum in our professional certification and skills programs will persist given our diverse cost offerings and members enduring in 2024 for new challenges. We will continue to add new course content and provide the customized cost specific to various group's unique preference. With respect to our masters degree programs, we have seen increasing intense competition as more industry players join this segment, especially after China's implementation of new regulation banning after 2024 students in compulsory education.
As a result of competition and fewer marketing promotions as part of our balanced growth and profitability strategy, new student enrollment and growth business for our master's degree oriented programs declined. Despite the short-term impact, we are confident that our well-proven profitability strategy highly capable teaching staff and optimized teaching and services will position us for long-term growth in this segment.
As there is still enormous potential according to intelligence research, market size for masters in entrance exam preparation courses has reached RMB 6.1 billion in 2021, representing 28.1% year-over-year increase and is expected to continue to grow.
To conclude, we believe that the embrace and the quality of our courses, our effective teaching system and our experienced team advantages that will serve as catalyst for our future growth. Going forward, we will remain dedicated to empowering each of our students in radiuses by constantly involving and engaging our product offerings to satisfy their needs, which we believe will benefit our long-term growth and contribute to China's economic development against headwinds.
With that, I will turn the call to our CFO Selena to run through our financials.
Selena Lu Lv - CFO, Chief Strategy Officer & Director
Thank you, Tongbo Liu. Hello, everyone. We are excited to start the year with encouraging first quarter results. Our net revenues reached RMB 613.3 million during the quarter above the top end of our guidance range despite an 11.7% year-over-year decrease as we remain unwavering regarding meaningful and sustainable growth instead of line pursuit of scale expansion amidst the existing complex macroeconomic environment.
Meanwhile, we continue to manage our costs responsibly, thanks to which our operating expenses in the first quarter declined by 48.1% year-over-year. As a result, we sustained our profitability in this quarter with net profit margin reaching 29.3%, representing a substantial 37 percentage points increase year-over-year. Notably, we also maintained positive operating cash flow in the first quarter at RMB 10.1 million. We are confident that our improved operational efficiency and profitability combined with our [remitting] efforts to diversify course offerings and enhance service quality. We'll drive our future growth while creating additional value for our students, employees and shareholders.
Now let me walk you through some of our key financial results for the first quarter of 2022. All comparisons are year-over-year and all numbers are in RMB, unless otherwise noted. In the first quarter of 2022, net revenues were RMB 613.3 million, a decrease of 11.7% year-over-year. Cost of revenues decreased by 9.1% to RMB 96.7 million in the first quarter of 2022 from RMB 106.4 million in the first quarter of 2021. The decrease was primarily due to declined compensation expenses related to our cost of revenues personnel and reduced insurance-related costs incurred for our integrated online education service package purchased by students.
Gross profit decreased by 12.1% to RMB 516.6 million from RMB 587.9 million in the first quarter of 2021. In the first quarter of 2022, operating expenses were RMB 345.8 million, representing a 48.1% decrease from RMB 666.6 million in the first quarter of 2021. Sales and marketing expenses decreased by 51.4% to RMB 295 million in the first quarter of 2022 from RMB 606.4 million in the first quarter of 2021. The decrease was mainly due to lower spending on branding and marketing activities and decline in compensation expenses related to our sales and marketing personnel.
General and administrative expenses decreased by 9.1% to RMB 38.5 million in the first quarter of 2022 from RMB 42.3 million in the first quarter of 2021. The decrease was mainly due to a decrease in rental expenses and decline in compensation expenses related to general and administrative personnel. Product development expenses decreased by 31% to RMB 12.4 million in the first quarter of 2022 from RMB 17.9 million in the first quarter of 2021.
Product development expenses were mainly comprised of compensation expenses. Other income decreased by 54.9% to RMB 9.6 million in the first quarter of 2022 from RMB 21.3 million in the first quarter of 2021. The decrease was primarily because value-added tax exemption offered by the relevant authorities as part of national COVID-19 relief efforts came to an end in April 2021.
Net income for the first quarter of 2022 was RMB 179.4 million compared with net loss of RMB 53.3 million in the first quarter of 2021. Basic and diluted net income per share was 27.16% in the first quarter of 2022. As of March 31, 2022, the company had RMB 637.7 million of cash and cash equivalents and RMB 219.9 million of short-term investments.
As of March 31, 2022, the company had a deferred revenue balance of RMB 2,170.9 million compared with RMB 2,348.2 million as of December 31, 2021. Capital expenditures were incurred primarily in connection with IT infrastructure equipment and the leasehold improvement necessary to support the company's operations. Capital expenditures were RMB 0.9 million in the first quarter compared to RMB 1.7 million in the first quarter of 2021.
And now for our outlook. For the second quarter of 2022, Sunlands currently expects net revenue to be between RMB 520 million to RMB 540 million, which would represent a decrease of 14.2% to 17.4% year-over-year. Its outlook is based on the current market conditions and reflects the company's management's current and preliminary estimates of market, operating conditions and customer demand, which are all subject to change.
With that, I'd like to open up the call to the questions. Operator?
Operator
(Operator Instructions)
There are no further questions. This will conclude our question-and-answer session. At this time, I'd like to turn the conference back over to you, Yuhua Ye, IR representative for any closing remarks.
Daisy Wang - Head of IR
Well, again, thank you, everyone, for joining today's call. We look forward to speaking with you again soon. Good day and good night.
Operator
This concludes the earnings conference call. You may now disconnect your lines. Thank you, and have a wonderful day.