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Operator
Good day, and welcome to the Simpson Manufacturing Company first quarter 2010 earnings conference call. I would like to turn the meeting over to your Chairman, Mr. Barclay Simpson. Please go ahead, sir.
Barclay Simpson - Chairman
Thank you and thank you all for joining Karen Colonias, our CFO, and myself. And so, we are back to making money. This call is a lot more fun than the last one. But please remember, our goal is to build a long-range profitable company, not to save money in the short run at the expense of profits in the long run.
But it is a pleasure to have relatively profitable quarter where our people get some cash profit sharing and our investors can see where our expense cutting has helped to lead to profits and these are tough times. A surprisingly high gross margin was due to cost cutting, including higher absorption of factory and tooling costs, as well as higher sales of course; however, the cost of steel has risen roughly 20%, which makes some increase in our prices essential so that we do not revert back to a much lower gross margin.
Home Depot sales were up 15%, whereas our sales in different areas of the US were a real mix. California was flat, the West was up 16%, the Midwest 18% up, the South-Southeast was down 1% and the Northeast up 16%. Total US sales were up 7%.
Outside of the US, sales increased to 27% of our total sales, of which Europe was 15%. Canada sales increased 94% to become 9% of our total sales. While sales in Asia were up 137%, great number, they still are but 1% of our total. Sales by our distribution center in Australia were surprisingly good at $975,000 and with a decent profit. Most of those sales were quick drive fasteners, whose sales worldwide were up 75%.
While the sales numbers from our Chinese operations are not yet significant and profits are not in sight yet, China remains an important part of the future of Simpson Manufacturing and we are making progress. Metric mechanical anchors, soon to be made there, and other products are being considered. With the help of an experienced consultant also, we are looking at possible Chinese acquisitions.
Speaking of acquisitions, there is nothing to report right now although we continue to look in Europe as well as the US. A quite small one we made last year is in this country, Deck Tools, got us into the marketing of software. It will take time to contribute significantly to sales and earnings, but we are excited about the prospects by pursuing this brand new direction.
To summarize our current condition and future plans, we continue to have a strong balance sheet and the $200 million cash is for acquisitions, but we have learned to do even more careful research before making any offer.
And to being less dependent on something over which we have no control, US housing continues to be a major goal. Geographical expansion and new products are the major directions to achieve that goal; however, they can and do cause short-term expenses, which hit short-term earnings.
Simpson Company is not for sale, and that is a major reason in today's world that we are able to attract and keep the best people, a major reason for the long-term success of any company. Well-- questions?
Operator
(Operator Instructions). Our first question comes from Arnie Ursaner with CJS Securities.
Barclay Simpson - Chairman
Arnie, how are you?
Arnie Ursaner - Analyst
Barc, good morning to you. My first question relates to the comment you made about a roughly 20% increase in the cost of steel. I assume that's since midyear last year?
Barclay Simpson - Chairman
Yes.
Arnie Ursaner - Analyst
Okay. And, your inventory value jumped about 10% from year end. How much of that is raw steel inventory? Can you give us a better feel for the inventory of raw steel versus finished goods, and how -- I know you use average price of steel, how the inventory you are carrying reflects the change in the price of steel?
Barclay Simpson - Chairman
I don't want to go into that, Arnie.
Arnie Ursaner - Analyst
Okay. You mentioned main need price increases to offset the rise, have you already put in -- have you notified customers about that already?
Barclay Simpson - Chairman
Not yet, but shortly.
Arnie Ursaner - Analyst
Okay. And in prior conference calls you've spoken about you are evaluating alternatives or opportunities with Dura-Vent. Is there any update you could give us on that?
Barclay Simpson - Chairman
That's a good question and I wish I had a better answer. We still are looking at various alternatives and nothing to report quite yet.
Arnie Ursaner - Analyst
Okay. Final question from me. You are closing the Brea facility. Can you comment if it did impact Q1 at all and if it is closed and you can improve your utilization in other plants, how we should think about gross margin versus what you did in the first quarter?
Barclay Simpson - Chairman
What do you think, Karen?
Karen Colonias - CFO, Treasurer and Secretary
Well, the Brea facility is in the process of closing down. It did not have an impact on Q1 because most of that was taken, the closing, from the people standpoint that was done last year. We are really moving that facility to a new location in Oakland, California, and we anticipate that we will have that facility closed and moved sometime probably by mid 2011.
Arnie Ursaner - Analyst
So, in the interim period would it be a positive or negative versus Q1 margins that you reported?
Karen Colonias - CFO, Treasurer and Secretary
It will be fairly flat against Q1.
Arnie Ursaner - Analyst
Okay. So, saying in a different way, not to put words in your mouth, is it fair to say the margin you had in Q1 you believe is sustainable with continued recovering with end demand?
Barclay Simpson - Chairman
Oh, boy. Arnie, that question, that's a tough one, because as you know we were way off in guessing when you asked or you and others asked what we anticipated the first quarter to be, we were way off. Now making an estimate, now, I guess, we really don't want to make one yet.
Arnie Ursaner - Analyst
Okay, Barc. Thank you very much.
Barclay Simpson - Chairman
Okay.
Operator
Thank you. Our next question comes from Trey Grooms with Stephens Incorporated. Go ahead please.
Barclay Simpson - Chairman
Hi Trey.
Trey Grooms - Analyst
Hello. Good morning, Barc. How are you?
Barclay Simpson - Chairman
Okay.
Trey Grooms - Analyst
Good. Just kind of on the tail of the last question on the margin, so last quarter Karen, I think, you said your stab was around 34% to 35% for the year. Does that come or you are still coming in that ballpark?
Barclay Simpson - Chairman
No.
Trey Grooms - Analyst
It will be more?
Barclay Simpson - Chairman
We were really fooled by how it came out, the first quarter, and we really don't have enough information to make an estimate now that would mean anything.
Trey Grooms - Analyst
Okay. But the first quarter definitely came in higher than what you kind of were thinking this time, I guess?
Barclay Simpson - Chairman
It certainly did.
Trey Grooms - Analyst
Yes, okay. And so, when you're looking at the margins, how much of a -- I am really trying to figure out the driver. Is it more improved utilization, was that the biggest driver, or was it the cost cutting or just a combination of both kind of equally?
Barclay Simpson - Chairman
Well, I think you hit it. Those were super important and we feel pretty good about the cost cutting we've made with one exception -- having let a bunch of people go. But now, I think we've hired back something like 70 people, but the cost that we have improved, by improved, I mean, lessened are really -- they are continuing to be in effect and they will.
Trey Grooms - Analyst
Okay. And then, you mentioned about the price increase and you said that it's not out there in the market yet, but I guess it's soon to come. Is that, I guess, the kind of price increase level that you have in mind, is that the amount that you have set there? Is it going to offset, completely offset the rise you've seen in the inventory cost, do you think?
Barclay Simpson - Chairman
No, I doubt it.
Trey Grooms - Analyst
Doubt it, okay. And then, one other question; so it looks like things are kind of improving at least in several markets here for your guys. The one question is do you think that is a true increase in demand here, or is it some type of just seasonal inventory restocking, or do you think it's true demand? And then, secondly, can you talk about through the quarter kind of how the quarter trended, and what you have seen kind of going into April here?
Barclay Simpson - Chairman
Right. Well, I think the increases that we showed in the last quarter were largely due to our own efforts. We don't see a big market change anywhere, but I think we are doing a much better job of marketing and I think that's paying off.
Trey Grooms - Analyst
You've taken more share then it sounds like?
Barclay Simpson - Chairman
That's correct.
Trey Grooms - Analyst
All right. What do you think --
Barclay Simpson - Chairman
(Inaudible--multiple speakers) market share. Of course --
Trey Grooms - Analyst
Your market share stays at now, Barc?
Barclay Simpson - Chairman
As I think, you all know, we come out with new products every year also. So, between those two things, we are showing increases all over now.
Trey Grooms - Analyst
And you think your market share is still around the 70ish percent range?
Barclay Simpson - Chairman
Well, we don't have numbers that are totally accurate, but I think it's at least that.
Trey Grooms - Analyst
Okay, perfect. And then, my last question, with -- and this is kind of, I know, kind of a gray area as well, but could you give us kind of your guess on currently kind of where your mix stands as far as how much of your demand is driven by residential and/or repair, remodel, et cetera?
Barclay Simpson - Chairman
Well, only that the outside of housing starts are much better, like with things like Home Depot up 15% you have to think -- they don't keep numbers for us -- but you have to think that a great deal of that is individuals doing some work themselves.
Trey Grooms - Analyst
Sure.
Barclay Simpson - Chairman
Building a deck or a bench or something with our products. How much? Impossible for us to make an accurate guess but logically it just makes a lot of sense.
Trey Grooms - Analyst
Okay. Well, thanks, Barc. Great quarter and we look forward to seeing you in June.
Barclay Simpson - Chairman
Thank you, Trey.
Operator
Thank you. Our next question comes from Garik Shmois with Longbow Research.
Barclay Simpson - Chairman
Good morning.
Joshua Zaret - Analyst
Hi, this is Joshua [Zaret filling] in for Garik, a couple of quick questions for you.
Barclay Simpson - Chairman
Sure.
Joshua Zaret - Analyst
Did the increase in sales during the quarter surprise you relative to your internal expectations?
Barclay Simpson - Chairman
Yes.
Joshua Zaret - Analyst
It did. Okay. And any kind of color you can provide around that for the reasons why?
Barclay Simpson - Chairman
Well, just those few things, which I had mentioned. I think we are just doing a much better marketing job and we have new products every year.
Joshua Zaret - Analyst
Okay.
Barclay Simpson - Chairman
Those two things, they have been crucial for 50 years.
Joshua Zaret - Analyst
Okay, great. And, our sales in 2Q are they trending positively as they did in 1Q?
Barclay Simpson - Chairman
They are positive so far, yes.
Joshua Zaret - Analyst
Okay. And I know to discuss a lot about inventory, but would you be willing to tell us one of the reasons for the margin outperformance, was it partly the result of working through lower priced inventory that you had bought earlier in the year?
Barclay Simpson - Chairman
I do not have that thing split up, but that might be a part of it.
Joshua Zaret - Analyst
Okay. And, in the past you provided a breakout in terms of the profitability for the quarter for Strong-Tie versus Dura-Vent in terms of the dollar amount. Do you have that for the first quarter?
Barclay Simpson - Chairman
Yes.
Karen Colonias - CFO, Treasurer and Secretary
Operations income from connector side was $18.2 million and for vents there was an operating loss of $1.3 million.
Joshua Zaret - Analyst
Great, thank you. And just a final question for you, do you have any idea what kind of lag is between a home start and when strong type products get installed into a home?
Barclay Simpson - Chairman
Boy, that's a good question. It takes several months.
Joshua Zaret - Analyst
Several months, okay. Would you say there is maybe a quarter lag there?
Barclay Simpson - Chairman
Well, there always is. However -- well, it depends on what happens with housing starts and as yet, we don't see in the US a jump there.
Joshua Zaret - Analyst
Okay.
Barclay Simpson - Chairman
What do you see? You people are more aware of those things than we are, because we don't spend our time going over stuff over which we have absolutely no control.
Joshua Zaret - Analyst
Understood. I appreciate taking the time. Congratulations on the quarter.
Barclay Simpson - Chairman
Thank you.
Operator
Thank you. Our next question comes from Robert Kelly with Sidoti. Please go ahead.
Barclay Simpson - Chairman
Hello, Robert
Robert Kelly - Analyst
Good morning Barc, good morning Karen. Was there cost cuts between 4Q and 1Q?
Barclay Simpson - Chairman
Cost cuts, no.
Robert Kelly - Analyst
No. I am trying to figure out why the gross margin in 1Q was so strong despite not terribly different sales in 1Q compared to 4Q, if you could all just help us out with that a little bit?
Barclay Simpson - Chairman
Well, that I just have to repeat is that we have done a lot of cost cutting and that sort of thing is paying off.
Robert Kelly - Analyst
Right. But, I mean, the cost structure hasn't changed materially compared to your fourth quarter time period. The gross margin is something that we haven't seen since housing starts were north of 2 million. I am just trying to add it all up and see how you get a 41% gross?
Barclay Simpson - Chairman
Yeah, I know. I am too. That's a tough one. Karen have you got a --
Karen Colonias - CFO, Treasurer and Secretary
I think that actually our factory absorption was a large part in helping us with our gross margin for fourth quarter. As we have mentioned, we have been working on trying to increase our effective utilization. Last year we burned off a significant amount of inventory, and obviously we had a small uptick in our sales which we believe is really, as Barclay mentioned, somewhat of our customers burning off their inventory and trying to sell their pipeline.
But also, we have gone into some different market areas, for example, the quick drive information that he mentioned and we certainly found some different opportunities for our products. They--We have brought a few production people back and really that overhead absorption and getting those factories running was a critical part in helping us with this quarter's gross margin.
Robert Kelly - Analyst
So did you have facilities that were idle in Q4 and you brought them back on in 1Q? I mean, what was the utilization in 1Q compared to 4Q?
Karen Colonias - CFO, Treasurer and Secretary
We had factories that were not idle, but we are running more shifts in...
Robert Kelly - Analyst
Okay.
Karen Colonias - CFO, Treasurer and Secretary
Q1.
Robert Kelly - Analyst
That makes sense. And now, some of the sales number you threw out for the international arena, very impressive growth. Was there any sort of currency benefit aiding those numbers or were those straight volume improvements?
Karen Colonias - CFO, Treasurer and Secretary
The impact from the currency helped the revenues up by $3 million, but the income from operations on that was negligible.
Robert Kelly - Analyst
Okay. Thanks guys. Keep up the good work.
Barclay Simpson - Chairman
Okay. Thank you, Robert.
Operator
Thank you. Our next question comes from Barry Vogel with Barry Vogel & Associates. Go ahead please.
Barclay Simpson - Chairman
How are you, Barry?
Barry Vogel - Analyst
Good. Good morning Barc. Good morning Karen.
Karen Colonias - CFO, Treasurer and Secretary
Hi.
Barry Vogel - Analyst
I have a couple of questions to Karen. Could you give us the percentage change in the quarter in revenues for Strong-Wall versus last year and for anchoring systems versus last year and for Europe versus last year? That's my first question.
Barclay Simpson - Chairman
Well, Strong-Wall was up significantly, surprisingly.
Karen Colonias - CFO, Treasurer and Secretary
Yes Strong-Wall was 17% increase, anchor products was a 2% increase and I think, Barclay, you gave in Europe was 15%.
Barclay Simpson - Chairman
Which? Oh, on --
Barry Vogel - Analyst
Fine. I want the percentage change of Europe versus last year's quarter?
Karen Colonias - CFO, Treasurer and Secretary
Europe was up 23%.
Barry Vogel - Analyst
And could you give us your best guesstimate, Karen, of what Asian start-up cost will be this year?
Karen Colonias - CFO, Treasurer and Secretary
Well, we -- it's not really the -- start-up cost we took care of start-up cost for Asia all last year. So, we are not adding any new equipment or anything to that facility. So, we are not anticipating additional start-up cost for the Asia operations.
Barry Vogel - Analyst
But there was -- on as far as the P&L impact for Asia last year, can you redo that for us because I do not have it in my notes?
Barclay Simpson - Chairman
Well, let's see. You can hear those papers flipping. Asia, well, Karen do you think these numbers cover all of Asia?
Karen Colonias - CFO, Treasurer and Secretary
Yes.
Barclay Simpson - Chairman
They do, okay. All right then. We showed in Asia, I don't believe this. I think we have got a problem here, because now we have these acquisitions, we have got these new operations scattered around the world, and some of our numbers are hard to figure out exactly where they are coming from. So, I don't want to give you a number that's no good, Barry.
Barry Vogel - Analyst
What I was aiming at was to see if -- let's assume that whatever those numbers were, let's say, it was a negative impact of $4 million -- I am just throwing out a number here of maybe $4 million to $5 million and what I was getting at is if you don't have additional expenses, maybe you can lower that negative impact in 2010 versus 2009.
Barclay Simpson - Chairman
Well, I do not think there is any question about that. We will lower the impact because our sales are going up substantially. So, like we have 15 people in the sales office in Beijing, and we don't have enough sales to cover that kind of thing yet, but we are getting there.
Barry Vogel - Analyst
Okay. And Karen, could you give us your current estimate for capital expenditures and the depreciation and amortization this year?
Karen Colonias - CFO, Treasurer and Secretary
The CapEx for the year is $28 million. In Q1, we spent $20 million. The depreciation for Q1 was $6.3 million; estimated for the year would be $25 million.
Barry Vogel - Analyst
So, you are only going to spend another $8 million in capital expenditures for the balance of the year?
Karen Colonias - CFO, Treasurer and Secretary
That's what we have budgeted.
Barry Vogel - Analyst
Okay. And, as far as this, I read in the press release Barclay that you bought this property for $19 million and it's going to essentially replace Brea?
Barclay Simpson - Chairman
That's correct.
Barry Vogel - Analyst
So, you bought the plant and the land and everything completely for that kind of expenditure, am I correct?
Barclay Simpson - Chairman
Yes, that's right.
Barry Vogel - Analyst
And so, where are you producing the products that will ultimately go into this new facility to replace Brea? Where are you producing them now?
Barclay Simpson - Chairman
Well, a lot is being produced in Northern California.
Barry Vogel - Analyst
Okay. So you're going to move that stuff from Southern California and then increase your capacity potentially in another plant?
Barclay Simpson - Chairman
The Brea operation is not down. We are still making some things there.
Barry Vogel - Analyst
Okay. So, you're still operating at Brea?
Barclay Simpson - Chairman
Yes.
Barry Vogel - Analyst
Okay. And thank you very much.
Barclay Simpson - Chairman
Okay, Barry.
Operator
Thank you. Our next question comes from Keith Johnson with Morgan Keegan. Go ahead please.
Barclay Simpson - Chairman
Hi, Keith.
Keith Johnson - Analyst
Hey, good morning. Just a couple of questions, kind of follow-up on a question earlier related to the improvement in gross margin for the fourth quarter to what we -- to the 41% we saw this quarter. Did the fourth quarter of '09 didn't it have -- was it burdened with some extra cost related to some changes in Europe and some other decisions you guys had to make related to some acquisitions?
Karen Colonias - CFO, Treasurer and Secretary
We had a little bit of severance in the fourth quarter of '09.
Keith Johnson - Analyst
Okay. And how much was that that would have hit kind of the gross margin line?
Karen Colonias - CFO, Treasurer and Secretary
I believe it was slightly less than $0.5 million.
Keith Johnson - Analyst
Oh, only that. Okay. The -- and when you were talking about the 20% increase in steel prices, was that kind of based on where the market was at the end of March or was that kind of based on an average market price going into inventory in March? I was trying to equate that to some of the other -- some published steel indexes and some of the year-over-year price increases that those were showing?
Barclay Simpson - Chairman
That's where it is now.
Keith Johnson - Analyst
Okay. I think you mentioned Home Depot sales were up 15%, did you mention what the overall home center sales were up?
Barclay Simpson - Chairman
No, I didn't, but we've got that. Overall, home centers were up 8%.
Keith Johnson - Analyst
And then, you mentioned how well the European sales trends were. What about the profitability in Europe?
Barclay Simpson - Chairman
Europe is, we think, going to be positive this year. It was not last year.
Keith Johnson - Analyst
Okay. And how about -- how was it for the first quarter?
Barclay Simpson - Chairman
Do we have numbers on that for the first quarter?
Karen Colonias - CFO, Treasurer and Secretary
Europe lost $1.7 million in the first quarter.
Keith Johnson - Analyst
And then I guess sales up year-over-year, but you didn't seem to talk about account side of your initiatives that there was much increased market activity? I mean are you...
Barclay Simpson - Chairman
Well, we've been getting considerably more market there.
Keith Johnson - Analyst
Been gaining more market share?
Barclay Simpson - Chairman
Yes, we have.
Keith Johnson - Analyst
As we kind of look into the...
Barclay Simpson - Chairman
And also we made some acquisitions.
Keith Johnson - Analyst
And those acquisitions added?
Barclay Simpson - Chairman
I don't have a number on that.
Keith Johnson - Analyst
Okay. From a seasonal standpoint as we kind of move into the second quarter, I mean you guys are beginning to feel that underlying markets were showing a little bit more strength related in the first time homebuyer tax credit improve in the construction activity as we kind of move into the summer?
Barclay Simpson - Chairman
I think we've got to wait to see. Our branch managers throughout the US are reasonably optimistic, reasonably.
Keith Johnson - Analyst
Okay.
Barclay Simpson - Chairman
And you can make your own definition of that word.
Keith Johnson - Analyst
As broad as or as narrow as I want to right? All right. Well, I appreciate the answers. Good luck.
Barclay Simpson - Chairman
Okay, Keith.
Operator
Thank you. Our next question comes from Steve Chercover with DA Davidson. Go ahead please.
Barclay Simpson - Chairman
How are you, Steve?
Steve Chercover - Analyst
I am well. How are you, Barc?
Barclay Simpson - Chairman
Good.
Steve Chercover - Analyst
Great. You've been through a few recessions in the last 50 years, I am sure this is the worst one. But, have you ever seen a snap back like we just saw first quarter versus the previous one?
Barclay Simpson - Chairman
Oh, man, that's a good question, and I got to admit I don't remember. I doubt it.
Steve Chercover - Analyst
I mean, so you just don't --
Barclay Simpson - Chairman
Yes I doubt it because in history I don't remember a single quarter where we lost money until last year. So, it was easy to make a big jump up when you have a very poor quarter to compare to.
Steve Chercover - Analyst
And after all of the fallout, there were numerous, I guess, intermediaries that just went away last year. Has the dynamic with the survivors really changed?
Barclay Simpson - Chairman
I don't think so.
Steve Chercover - Analyst
Okay. Switching gears just a bit, so the facilities that you have for sale in Brea, California, are they of similar value to what you just bought?
Barclay Simpson - Chairman
Let's see.
Karen Colonias - CFO, Treasurer and Secretary
Their value is slightly lower than what our purchase value was.
Steve Chercover - Analyst
Net-net, it's not a huge change, not that you couldn't afford it. And on the software, as you said, I think it was European product, can you migrate to North America and what is it due to the like calculate the stress and loads?
Barclay Simpson - Chairman
No. The software company we brought is American.
Steve Chercover - Analyst
Oh, it is.
Barclay Simpson - Chairman
Yes.
Steve Chercover - Analyst
Does it like calculate the stress and loads and then the connector that you need to finish --
Barclay Simpson - Chairman
Well...
Steve Chercover - Analyst
The job?
Barclay Simpson - Chairman
Deck Tools, the name when we bought it, says what they do. You can buy their software and design your own deck.
Steve Chercover - Analyst
Oh, it's Deck Tool. I thought you said Connect tool.
Barclay Simpson - Chairman
Oh, I am sorry. No, Deck Tool.
Steve Chercover - Analyst
Got you.
Barclay Simpson - Chairman
But our people think that it's possible in the long run to advance that to increase the kind of structure that you can use that software for and the software gives you everything; like you design it and it will tell you how many nails of what size, you know, everything. So, it makes it so easy for somebody to do the work themselves. And, we are after the home centers to carry that software, and no answer yet, but we are certainly going to keep after them, because we think they can sell a lot of it.
Steve Chercover - Analyst
And it will presumably specify your products to get the job done?
Barclay Simpson - Chairman
Well, yes, surprisingly it does show some of our products in there.
Steve Chercover - Analyst
Very interesting. Okay. And then, finally, there has been wow, like a rash of earthquakes in the last quarter, do you go into those areas and almost, as part of reconstruction, seed the market, so to speak, with your product?
Barclay Simpson - Chairman
Well it varies all over a lot depending on where the market is. But we have developed -- we do pay attention, our engineering staff does, and we have developed an international reputation for knowledge about earthquakes and such things, natural disasters, so that we do get called as to how you solve it and we are working on them.
Like in Tokyo last year, they have surprisingly the best facility, test facility, and they test at a seven-storey building and we were part of the whole project, had our connectors holding it together, and it was a scary thing to watch that. I have seen the video, I believe it was a scary thing to watch that structure go back and forth, back and forth, but it did not collapse and the pressure put on there was well over 7.0.
Steve Chercover - Analyst
I saw, it was remarkable. I was almost thinking you could have like a response team of sorts to go to these zones afterwards. Anyhow, thank you very much. Good luck in following quarter.
Barclay Simpson - Chairman
Alright, thanks.
Operator
(Operator Instructions). Our next question comes from Peter Lisnic with Robert W. Baird.
Barclay Simpson - Chairman
Good morning.
Peter Lisnic - Analyst
Good morning, Barc. How are you?
Barclay Simpson - Chairman
Okay. How are you?
Peter Lisnic - Analyst
I am doing well, sir. Thanks for asking. First question, I guess, if you look at the Asian operations still don't have a number in terms of what the losses there are, but what sort of ramp do you think you need to get to break even? Is that maybe an end of this year kind of run rate proposition, are we looking a few years out, what's sort of the plan on that front?
Barclay Simpson - Chairman
Well, nothing with numbers that will be accurate, because there are too many things that we are working on that are unknowns, and as yet, we don't know but a small percentage of the products that we will end up making there. And so, when you make projections or you force your people to make projections, and they are out a ways. I decided many, many years ago that any projection over two years really often, most of the time, doesn't mean anything. Things change and particularly in a different country that's changing itself all the time. So, we know that China is an important part of our future. Gauging how soon we will make real money there is really tough, but of course, that's the objective.
Peter Lisnic - Analyst
Okay, trust me. After trying to model your first quarter gross margin, I understand how difficult it is to forecast. Yeah, I guess the second question is, if you look at the steel price increase that you have seen, can you maybe give us a sense, just assume those kind of stay flat with where they are, but can you give us a sense as to what sort of magnitude of a price increase you might need just to kind of offset that annualized headwind that you are going to be seeing over the next few quarters?
Barclay Simpson - Chairman
I am sorry. I really can't go into that.
Peter Lisnic - Analyst
Okay. Alright that's fine. And then, you are talking about some of these cost savings that are helping the gross margin or operating margin. Can you also give us a sense as to what piece of this might be variable versus fixed or maybe another way of asking would be, let's say, you get to 1 million starts. Is there some number that you can give us in terms of what sort of structural cost you've taken out at maybe that start level or some other start level that would make the math helpful for us?
Barclay Simpson - Chairman
That's the tough question for me. I can't answer it. Can you Karen?
Karen Colonias - CFO, Treasurer and Secretary
Well, obviously you would have to bring some employees back, so that would affect some of our gross margin as we begin to bring some of those employees back. And as far as anything on the operating expenses, we basically look at these [dates] still. Every month and every quarter, we are looking at our total numbers and what we need to do. We don't want to make any decisions that would put us into -- till we see how the market is really going. And at this point, we still see it fluctuating pretty significantly. So, other than the employees we brought back into the factory for manufacturing, that has been our only changes at this point.
Peter Lisnic - Analyst
All right. Well, when I look at that first quarter gross in the context of what you have done historically, let's say you ramp from whatever volume to whatever volume you want to assume, are we looking now at an entity, because of some of the costing that you have done that is more of a normalized mid-40%s kind of gross margin company, is that something that we can assume or is --
Barclay Simpson - Chairman
Well, we certainly hope that turns out to be the fact, but I certainly wouldn''t make that projection now.
Peter Lisnic - Analyst
Okay. All right, that is all very helpful. I appreciate the time and thank you.
Barclay Simpson - Chairman
Okay.
Operator
Thank you. Our next question is a follow-up from Trey Grooms with Stephens Incorporated. Go ahead please.
Barclay Simpson - Chairman
Hi, Trey.
Trey Grooms - Analyst
Just one other follow-up and the last caller just touched on it and actually kind of cleared it up to some degree, but just looking at the seasonality, 1Q is usually the seasonal low or seasonally kind of weak. And I just wanted to get some clarity on Karen's comment earlier about the second quarter margin, did you say that you expect or did I hear you right that you said you expected to be kind of flattish sequentially on the margin?
Karen Colonias - CFO, Treasurer and Secretary
I don't think I said anything on the second quarter margin. I did mention that I would anticipate that our absorption rates would continue at the rates they are at now as we are again building inventory to meet our customers' needs.
Trey Grooms - Analyst
Okay. Well, thanks for the clarity on that. I appreciate it.
Karen Colonias - CFO, Treasurer and Secretary
Okay.
Operator
Thank you. At this time, there are no further questions in queue. (Operator Instructions). We have a follow-up question from Barry Vogel with Barry Vogel & Associates.
Barry Vogel - Analyst
Karen, could you give us your best guess at your effective tax rate this year?
Karen Colonias - CFO, Treasurer and Secretary
Yes, we are again -- we are not feeling comfortable at this point with the fluctuations that are going on in the market and also certainly our foreign losses, so we are not estimating the annual effective tax rate.
Barry Vogel - Analyst
So you don't have a guess as to what the effective tax rate is going to be?
Karen Colonias - CFO, Treasurer and Secretary
I do not.
Barry Vogel - Analyst
Okay. Thank you.
Operator
Thank you. At this time, there are no further questions in queue. I would like to turn it back to our speakers for any closing remarks.
Barclay Simpson - Chairman
That's it.
Operator
This concludes today's conference call. You may disconnect at any time. Thank you for joining us and enjoy the rest of your day.