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Operator
Good afternoon, everyone, and thank you for participating in today's conference call to discuss Startek's financial results for the first quarter ended March 31, 2022. Joining us today are Startek's Global CEO, Bharat Rao, the company's Global CFO, Nishit Shah; and the company's Head of Business Transformation, Ronald Gillette. (Operator Instructions)
Before we continue, we would like to remind all participants that the discussion today may contain certain statements, which are forward-looking in nature pursuant to the safe harbor provisions of the federal securities laws. These statements are based on information currently available to us and are subject to various risks and uncertainties that could cause actual results to differ materially. Startek advises all those listening to this call to review the latest 10-Q and 10-K posted on its website for a summary of these risks and uncertainties. Startek does not undertake the responsibility to update any forward-looking statements.
Further, the discussion today may include some non-GAAP measures in accordance with Regulation G, the company has reconciled these amounts back to the closest GAAP-based measurement. The reconciliations can be found in the earnings release on the Investors section of their website. I would like to remind everyone that a webcast replay of today's call will be available via the Investors section of the company's website at www.startek.com.
Now I would like to turn the call over to Startek's Global CEO, Bharat Rao.
Bharat Rao - Global CEO & Director
Thank you, Kate. Good afternoon, everyone, and thank you all for joining. Like always, I first want to recognize all our hard working static ambassadors who are helping us to become a premier global customer experience solution provider. Without your help, we would not have been able to accomplish the progress we've made since embarking on our transformation to reinvigorate growth across our organization. Thank you all for your dedication to this company.
Our first quarter efforts were heavily focused on investing in our sales and technology ecosystem to drive organic growth in our key verticals and explore new relationships with new clients. Through our efforts, we experienced year-on-year revenue growth, increased our number of services through new digital partnerships and improved upon our overall platform to support new opportunities within our industry.
Early in the quarter, with the backdrop of inflationary pressures, we worked with our customers to develop unique solutions to rising wages and cost of services. We focused on creating an open dialogue to address their customer service needs, worked to find the best combination of services for each unique client and reiterated our desire to form strategic customer relationships, not just valuing them as revenue streams. As such, we made the difficult decision to graciously step back from a contract we had with the client operating in our e-commerce vertical.
Though we value working alongside them, we wanted to channel our efforts into opportunities where we could make a long-term impact and in the medium term be margin accretive in that vertical. This decision led to a temporary decline within the e-commerce vertical, though we fully expect to make up the loss with continuing growth in other clients in this vertical.
Our financial and business services vertical continued to perform well this quarter. We saw year-on-year growth. And we are expecting strong performance throughout the year from this segment as we deepen our relationships with our existing clients and cultivate new logos. In telecom, we drove year-on-year growth by doubling our efforts to deepen and grow our existing client relationships.
As I mentioned in our previous interactions, we are now fully ramped with our client in South Africa and we continue to win new lines of business with another large telecom client. We also began to see improvement in our travel and hospitality sector, as some of our clients prepare to normalize volumes back to pre-COVID levels. This sector is soft compared to pre-COVID levels, but we believe it has begun to trend in the right direction.
Despite the organic growth that we experienced through the quarter, we set to rework our existing pipeline, and I'm confident that it is now stronger than ever. Like I alluded to you earlier, we've brought in several sales members in our U.S. territory that have the expertise and experience to aggressively go out and identify new client relationships. Our new sales team have deep domain expertise in the specific verticals that we want to strategically grow.
These efforts are part of our larger overall strategy to revamp our sales ecosystem, one of the 3 pillars we've identified for growth within our company. We will continue to refine our strategy, but you can expect us to be highly focused on realizing more revenue opportunities within our U.S. territory. I am excited and optimistic with our wins this quarter, and therefore, confident that the sales pipeline is encouraging.
As we discussed on our last call, we have also augmented our capabilities in our infrastructure and cybersecurity front and we'll continue to identify and prioritize key areas to invest within our technology and cybersecurity areas in an ongoing effort to remain prepared for any malicious attacks against our platform. We also worked and developed digital partnerships to increase our overall capabilities and product offerings to further grow our platform to offer cutting-edge and relevant solutions to our clients.
These added digital solutions allowed us to enter new RFP and has strengthened our overall reach to tackle new and emerging opportunities. A key strategy around our transformation into a digital-first CX organization is to have strategic partnerships that give us access to the latest digital tool sets. As part of this strategy, we entered into partnerships with Krisp, an AI-powered noise cancellation solutions provider, to ensure that we can deliver superior voice-based experience to both our employees and our clients' customers.
While our company is poised for growth, we want to ensure that we are continuing to operate within a lean and efficient structure. As a continuation of our efforts, we have been executing on a number of rightsizing initiatives to go along with our growth strategy. This includes optimizing various locations across the globe and working with our employees to develop the best solution for an evolving hybrid work environment.
We are seeing positive conversations with our clients involving our hybrid work structure as we have developed solutions that work for both our people and our customers. As the work environment continues to evolve, we want to be able to offer the same high-quality solutions that our clients have come to expect from us, while being able to provide these solutions in variable work environment.
Furthermore, we have been evaluating our physical centers around the world and have been taking steps to ensure that we are maximizing the utility out of each location. These initiatives are still in preliminary stages so you won't see the tangible benefits in our cost structure just yet, though we expect to begin seeing some of these benefits towards the later quarters of this year.
We had a momentous quarter here at Startek, and I am very proud of the progress that we have made to position the company for future opportunities. I want to reiterate that our work done in this quarter was all about finding new ways to grow Startek. While we achieved incremental top-line growth, our focus is on driving sustainable growth, only possible by optimizing our core operations and procedures.
I would now like to turn the call over to Nishit Shah to provide further details on our first quarter financial results. After Nishit concludes his review of our financial performance, he's going to turn the call over to Startek's Head of Transformation, Ron Gillette, to provide more insights into our strategic initiatives for the remainder of the year and beyond. Thank you all of us for joining us, and I'll be happy to answer any questions you may have during the Q&A session at the end of this call.
Nishit, I'll now pass on the call over to you. Thank you.
Nishit Shah - Global CFO
Thank you, Bharat. Good afternoon, all. Starting on the top-line, net revenue in Q1 increased to $167.3 million compared to $163.1 million in the year ago quarter. On a constant currency basis, net revenue increased by 4.9% compared to the year ago quarter. This year-over-year growth reflects continued performance strength across our telecom and financials and business service vertical. Our growth in geographies such as India and in the Middle East also contributed to the year-over-year revenue increase.
Gross profit was $21.1 million compared to $24.7 million in the year ago quarter. Gross margin was 12.6% compared to 15.1% in the year ago quarter, which was primarily attributable to the wage increases due to inflationary pressures as well as higher spending in our expanded technology and cybersecurity infrastructure. It's worth mentioning that we proactively increased wages to further support our employees within this inflationary environment. And we now offer a medium wage of $1.14 per hour in the U.S.
Selling, general and administrative, SG&A expenses for the first quarter increased to $15.9 million compared to $14.2 million in the year ago quarter. As a percentage of revenue, SG&A was 9.5% compared to 8.7% in the year ago quarter. Our investments in high-performing sales, solutioning, marketing and [digital team] to drive growth impacted our SG&A in the first quarter.
Net loss attributable to Startek shareholders for Q1 was $1.2 million or $0.03 per share compared to a loss of $12.2 million or $0.30 per share in the year ago quarter. Adjusted net income attributable to Startek shareholders for Q1 was $1.9 million or $0.05 per diluted share compared to $1.7 million or $0.04 per diluted share in the year ago quarter.
Adjusted EBITDA in the first quarter was $13.7 million compared to $18 million in the year ago quarter. As a percentage of revenue, adjusted EBITDA was 8.2% compared to 11.1% in the year ago quarter. The decrease is primarily on account of increase in investments in our sales, marketing and digital team as well as the impact of wage adjustment due to inflationary pressures.
From a balance sheet perspective, at March 31, 2022, our cash and restricted cash balances stands at $52.2 million compared to $55.4 million at December 31, 2021. Total debt at March 31, 2022 was $169.5 million compared to $170 million at December 31, 2021. Net debt excluding restricted cash at March 31, 2022, was $126.2 million compared to $122.1 million at December 31, 2021. In addition, we repurchased an aggregate of 259,407 shares of our common stock under our repurchase plan during the first quarter at an average cost of $4.88 per share. This is a reflection of our confidence we have in our overall growth strategy.
This concludes my prepared remarks. I will turn the call over to Ron now.
Ronald Gillette - Strategic Advisor & Head of Business Transformation
Thanks, Nishit. I'm going to use the time to discuss our strategic focus going forward. The rest of 2022 is going to be centered around capitalizing on a robust sales pipeline and continuing our efforts to evolve further and optimize our core operations. With our revamped sales pipeline now stronger than ever, we expect to be able to benefit from -- on the new and emerging markets that we have identified. We'll also continue to invest in our sales ecosystem, which includes our ongoing investments in senior sales personnel as well as in our marketing and branding initiatives.
As a leading solutions provider in customer experience, we want to be able to communicate our unique digital-first capabilities to the world and cement ourselves in the industry with a great brand. Our marketing team will continue to find ways to drive brand content in front of the eyes of our target audience. And utilizing this activity, our growing sales team will be able to target key clientele for emerging customer opportunities. Throughout the rest of the year, we expect to grow our sales team by hiring several domain experts in the U.S. to specifically target key clients in that territory.
As we have said in past calls, we remain focused on driving additional digital partnerships throughout the year. We will continue to have conversations with our clients to solve their evolving problems with innovative solutions. We operate in a fast-paced evolving space. And we are constantly looking for ways to find the most cutting-edge and relevant product offerings to our clients.
To do so, we will continue to drive new digital partnerships with emerging providers around the globe. This will not only help us retain our position as a leading solutions provider, but also allow us to expand into spaces we currently are unable to, such as predictive and prescriptive analytics, customer journey design and insights and customer experience as a service. These initiatives all revolve around putting our company in the best position to grow, and we will begin to capitalize on these efforts throughout the year.
Earlier in the call, Bharat mentioned that we had taken several steps to examine the correct rightsizing actions that we expect to take throughout 2022. I want to reiterate that we are continuously reviewing the ways to operate this company to ensure we are performing at an optimal level. We are disciplined in our cost structure and no amount of growth will take us away from this principle.
As the work environment is continuing to evolve further into a hybrid system, we want to make sure that we are taking the right steps to offer our people the right solutions that works for us and for our clients. This involves us looking carefully into our physical centers to find areas that are underutilized and potentially ready for consolidation. We will be able to offer more specifics about the impact and benefits of these efforts towards the second part of the year.
Our approach is simple. We want to capitalize on the opportunities that we've set-up for ourselves, while investing heavily into the future. I want to reiterate that we anticipate seeing limited growth in our bottom line for the near term. With the work that we're focused on, we are looking to position Startek for a long-term success, and we are willing to invest in ourselves to do so. We believe that there is still a lot of untapped potential in the space we operate in and we have a strong foundation in place to pursue these opportunities. We remain as confident as ever in our company's position and our ability to drive long-term value to our shareholders.
With that, we'll now open the call for questions. Operator, over to you.
Operator
(Operator Instructions) The first question comes from Chris Howe of Barrington Research.
Huang Howe - Senior Investment Analyst & Research Analyst
I wanted to start off just on some of Ron's comments that were just mentioned about the cost structure and looking at the physical footprint as it is now. As we think about these benefits which should start sometime in the second half, can you talk about or provide some additional detail on what's underneath this plan? What portion of these benefits are known? And what portion would you describe as dynamic or not known at this juncture, but will need some time to develop? I would presume there's some portion that is known versus having some time to develop. Can you explain?
Bharat Rao - Global CEO & Director
Sure. I mean, I'm happy to take that and request Ron and Nishit, and Nishit can provide some specific numbers. I think what you wanted to understand was the extent of identification, if you will, of the areas of optimization that we have identified. Would that be a correct way of summarizing your question?
Huang Howe - Senior Investment Analyst & Research Analyst
Yes, that's correct. I would presume that there's a checklist of things to accomplish as we move through the year, while some will be discovered as you go above your optimization strategy.
Bharat Rao - Global CEO & Director
So we're looking at various buckets. And I think this -- and this is clearly a dynamic process because we did that when we looked at our situation last -- towards the end of last year as well going into FY '22. And this is a dynamic process because one needs to look at not just where business volumes are, but also look at technology initiatives that we are putting in place to optimize our delivery structure, and Ron talked about partnerships, which is clearly very high up from a priority perspective.
So at this stage, what we know is for the first quarter we had identified aspects towards the end of last year. And as we talk to clients, it's -- as I mentioned, it's a dynamic process. As we talk to clients, we're getting feedback from them and working out which of the areas we can optimize, whether that is in terms of real estate, our IT infrastructure, the teams we have in terms of what other areas they can be involved with. And therefore, our strategy around our fixed cost and indirect costs will continue to evolve and to a great extent will be guided by the ongoing discussions with our clients.
Now if you recall, we did the same in end of last year and talked about that going into this year and we are already working on that at this point. And I think as we get more clarity, we should be able to share more details with you. But the underlying principle that Ron talked about is ensuring that we rightsize the organization so that all opportunities arising from that and all the benefits arising from that can effectively be focused on the 3 pillars of growth that we had identified and talked about at the end of last financial year.
Huang Howe - Senior Investment Analyst & Research Analyst
And the reasoning or rationale behind that question was to lead me to my next question. We talked about gross profit in the quarter and the impact that wage inflation had on gross profits. You also made many key hires that impacted the SG&A line. First off, can you talk about employee turnover in this environment? What's your rate of attrition? And how has that impacted your hiring goals?
And if we think about my last question, you talked about the benefits that will eventually happen, while we also consider the ongoing inflation. As you shift more to an optimized footprint, and let's say, if inflation were to lessen at some juncture in the future, is there a way to think about what margin for the company could look like in a more normal environment?
Bharat Rao - Global CEO & Director
Sure. I can start that and then we can have more specific. I'd request Ron, Nishit and Ankul to add on. Ankul is also Head of Corporate Planning for Startek, and obviously, working very closely with our frontline teams.
So you see one of the things that we talked about and one of the elements of optimization, for instance, is the infrastructure, the cloud infrastructure and you've also got the on-prem infrastructure. So apart from looking at our facilities, rather I'm just kind of laboring on the point I made earlier, we're also critically looking at are there any overlaps, for instance, in our IT infrastructure. Can those be optimized based on the guidance our clients are giving us because some clients are talking about getting back to work from site. Others are very comfortable with the systems that we have developed. So one has to optimize the 2 to minimize the overlap. So that's something that is underway and that is part of the dynamic process that I talked about in response to your last question.
In terms of where things stand with respect to investments, I would say, at senior levels, especially with the new hires that we are looking at in the key areas or key priority areas, our turnover has been -- I'm happy to say that our turnover have been relatively low. For instance, I mean, we've built up a sales team. We had -- we brought in a few sales leaders in this quarter. We kind of bulked up on our marketing team, and Ron talked about the initiatives on putting our brand there out in the market with customers. We've substantially strengthened our pre-sales and solution team, the lead generation team and the digital solutioning capabilities and partnerships team.
So a lot of investment has gone in across areas. And I'm happy to say that the attrition that we have seen in these areas, although I must admit there is a war for talent, has been relatively low. We've had some attrition in areas, for instance, where from an operational perspective, we may have consolidated. And we are looking closely at how do we ensure that we don't lose the tribal knowledge that we had gained. But at this point, I would say, there isn't anything from an attrition point of view at the senior levels that I'm particularly concerned about.
Now as -- in terms of kind of -- I think our margins -- the way for adjusting our margins clearly is discussions with our customers as we, a, look at renegotiating our contracts as they come up for renewal. So my sense is that we will probably take a quarter or 2 for the margins to get back to the original levels that we have and not -- therefore, I would think that our kind of -- the margin dilution that you've alluded to is probably more transitory in nature and this should smoothen out as we have very focused discussions with our clients. Hence, the point that I made earlier on looking at where we should be, what makes sense for us from a medium term and a long-term perspective, because only if you have a strategic relationship with the client, can you actually think of having those conversations.
I'll just see if Ron or Nishit have anything else to add to that if I have missed anything out.
Ronald Gillette - Strategic Advisor & Head of Business Transformation
Sure, Bharat. As we look at the -- part of your discussion also was around inflation and how we see that going forward. So we've come through some pretty unusual inflationary times here, as mentioned earlier. We had to wage -- increase wages of the agents and other levels within the company because of the talent issues out there and staffing. While that's stabilized with the improvement in the COVID situation, the inflationary pressures in North America and other geographies around the world continue to be there, I'm not sure how that's going to play out in the long-term, but we responded well and worked well with our clients to address that going in the past that brought us to where we are today. We are hopeful that these inflationary pressures would subside in the future, but we'll continue to work with our clients to be able to come to the right solution that allows us to staff and invest effectively to serve them and solve their needs going forward.
Operator
The next question is from [Ethan Widell] of B. Riley.
Unidentified Analyst
First, I was wondering if you could provide any updates on your outstanding go private offer from Capital Square Partners considering that it's been almost 3 months since you hired a outside financial adviser to evaluate the deal? Just wondering if you could provide any additional insight on that.
Bharat Rao - Global CEO & Director
Sure, Ethan. At this stage, all we can tell you is that the special committee was constituted and their advisers, Freshfields and Forus, are still evaluating the situation. They are looking at the business given the dynamics that Ron and I talked about. So obviously, they are fine-tuning their numbers, assessing the situation. And they haven't formed a view as yet. But as soon as that does or they are able to form their view, I think we will provide a lot more information. But at this point, fair to say that they're still evaluating the situation given everything that's happening in the industry and the environment around us.
Unidentified Analyst
And secondly, I was wondering if I'm correct in assuming that the wage inflation is the primary driver of kind of lower gross margins here. I was wondering if there are any other elements that I should be worried about?
Bharat Rao - Global CEO & Director
Not really. It's been largely wage pressure on the one hand. And of course, we made some investments too, right, in terms of -- especially our cybersecurity because I don't think today any organization in the world can say they're completely cybersecurity proof because the actors in that space also continue to get smarter. So we will have to continue investing there. And I think whilst that may have a temporary -- might result in a temporary dip in margins, going forward, it will provide a far more stable and secure system for us. So it's really those 2 attributes rather than anything else that has contributed to the decline in margins.
Unidentified Analyst
And then last question. I was wondering if you have seen any early returns from your sales investments so far and what that means for your opportunity?
Bharat Rao - Global CEO & Director
Sorry, could you repeat that? I think I missed the last part of your question.
Unidentified Analyst
I was asking what kind of returns you've seen in your sales investment so far? And if you've seen any visibility into that and what that means in terms of new opportunities in your pipeline?
Bharat Rao - Global CEO & Director
See, we've had some good wins and that's what is very encouraging. Now we are -- as we kind of -- we believe in announcing those once the ink has dried. So on the positive side, I'm very encouraged to see new logos that we have won in this quarter. And after almost a gap of 2 years in terms of new logos, barring some of the seasonal work that we got, the wins that we've had are very encouraging. And we've got almost 10 new logos in the first quarter, which is quite encouraging. And that does suggest that our investments are in the right direction.
Most of our proposals now we have substantially revamped our offering. And most of our proposals going out have an integrated proposition around our digital offering and the impact that our digital offering will have on the overall customer experience and called resolution mechanics, et cetera. So we're clearly seeing the benefits of that. So obviously, as you can imagine, these do take time for the markets to understand and appreciate. And therefore, as Ron mentioned, we are integrating that with our marketing efforts. So you will increasingly see a lot more on our social media as we talk of our releases on our partnerships and the benefits that these partnerships actually provide to customers rather than just partnerships as an end in themselves.
So that's -- I mean, clearly, from my perspective, a, a good pipeline that Ron alluded to the fact that we have won 10 new logos this quarter. I think all those, from my point of view, are very encouraging given that we've just about embarked on our journey of building our sales force. Does that help give you a sense of the kind of returns?
Operator
The next question is a follow-up from Chris Howe of Barrington Research.
Huang Howe - Senior Investment Analyst & Research Analyst
There's one that stood out in my mind that I wanted to follow up on. You mentioned the step back from the clients in the e-commerce vertical. Can you provide some more color on the decision to step back? Is this reflective of a pricing situation? And if it is, can you talk about how delicate the pricing environment is right now?
Bharat Rao - Global CEO & Director
Actually, it's -- and I can provide an overall context. Pricing was only one factor that we took into account. We have to look at a number of other related factors. So pricing is one aspect, which is why we wanted to ensure that we have a strategic relationship becomes quite critical. The other challenges that we faced to be fair was that, one, there was no -- we didn't have a firm kind of volume forecast. When there are no minimums in the environment, it does get a bit challenging. You've got upfront CapEx requirements. And if you can see that the margins from a trend perspective are going down, which is where we talked about a strategic relationship and value add going forward. It was really a combination of this rather than just a pricing attribute that we took into consideration.
So the fact that we didn't have adequate visibility of volumes, we didn't have any minimum guarantees, the fact that we had to incur upfront CapEx and if you're incurring that, if it's very specific CapEx, which is not interchangeable or fungible with other clients and you have questions around pricing flexibility, all those put together, become really factors that have influenced our decision.
And to be fair, all the conversations that we are having with our customers, which is the point that Ron made, we anticipated these trends and we've probably seen the kind of inflation we haven't honestly seen for quite some time now, which is why we have kind of proactively stepped up, had conversations with customers, worked out what can we do to ensure that we can come up with win-win solutions, leveraging technology to the extent we can. All the more reason underpins our -- the need for investment into digital solutions, because to my mind, that only that will help us overcome some of the pressures that we see out there.
I'll just see if Ron and Nishit have anything else or Ankul if you want to add anything to the -- to this to provide some more color?
Ronald Gillette - Strategic Advisor & Head of Business Transformation
Bharat, I think you covered it well for the specific client. I think in a broader sense, I will give our clients, overall though, a positive note in that both of us, client and Startek have had to experience this new environment of wage pressures and both learn through it and the dialogue has been good, overall positive and we'll continue to work on ways to -- for both parties to control costs where we can and then -- if not, then we'll have to get into those discussions in the future. Hopefully not. Hopefully, the worst of inflation is behind us.
Bharat Rao - Global CEO & Director
Thanks, Ron. I would agree with that. I think while we've been very fortunate and have enjoyed working with them, the factors I talked about essentially suggest that we go back to the drawing board and see what can we do from a strategic relationship perspective.
Operator
This concludes our question-and-answer session. I would like to turn the call back over to Mr. Rao.
Bharat Rao - Global CEO & Director
Sorry, I think I was -- I pressed my unmute button, but clearly didn't believe it unmuting me. Thank you, Kate, and thank you all for joining us this afternoon and for your continued support of Startek. I look forward to speaking with you next when we report our second quarter results. Over to you, Kate.
Operator
Thank you. Thank you, ladies and gentlemen. You may now disconnect.