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Operator
Good morning, and welcome to USA Mobility's first quarter investor call. Today's call is being recorded. On the line today, we have Vincent Kelly, President and Chief Executive Officer, Shawn Endsley, Chief Financial Officer, Chris Heim, President of the Company's software subsidiary, Amcom, and Dan Mayleben, Chief Operating Officer of Amcom. At this time, for opening comments, I will turn the call over to Mr. Kelly. Please go ahead.
Vincent Kelly - President, CEO
Good morning. Thank you for joining us for our first quarter investor update. Before we discuss our operating results, I want to remind everyone that today's conference call may include forward-looking statements that are subject to risks and uncertainties relating to USA Mobility's future, financial, and business performance. Such statements may include estimates of revenue, expenses, and income, as well as other predictive statements or plans which are dependent upon future events or conditions.
These statements represent the Company's estimates only on the date of this conference call and are not intended to give any assurances to actual future results. USA Mobility's actual results could differ materially from those anticipated in these forward-looking statements. Although these statements are based upon assumptions that the Company believes to be reasonable, they are subject to risks and uncertainties. .
Please review the risk factor section relating to our operations and the business environment in which we compete contained in our 2011 Form 10-K, our first quarter Form 10-Q, which we expect to file later today, and related company documents filed with the Securities and Exchange Commission. Please note that USA Mobility assumes no obligation to update any forward-looking statements from past or present filings in conference calls.
I want to begin this morning by highlighting what we believe was another quarter of substantial achievement and steady progress for USA Mobility. On a consolidated basis, we reported solid performance, combining both of our major lines of business. On the wireless side, we again ended the quarter ahead of our key operating goals for total revenue, operating cash flow, average revenue per unit or RPU, and operating expenses.
In addition, our wireless sales force continued to meet or exceed the Company's plan for subscribers, including gross additions and net turn. At the same time, our software business made further progress.
While bookings came in lower than expect, quarter-over-quarter revenue increased, our backlog rose to a new high, and we expanded our pipeline a prospective accounts. We also successfully launched several new software solutions for the healthcare market.
Overall, we were able to maintain strong consolidated cash flow margins, operate profitably while reducing expenses, and once again return capital to our stockholders in the form of dividend distributions. Shawn will discuss our financial results in more detail in a few minutes, but first I want to review some of the key accomplishments we achieved during the quarter.
Number one, wireless subscriber trends continue to show significant improvement in the first quarter. The annual rate of subscriber erosion improved to 11.5%, the lowest loss rate in the Company's history, while our quarterly loss rate improved to 3%, also among the best in many years.
These positive results were due to an outstanding performance by our wireless sales team, which achieved 45,000 direct gross placements during the quarter equal to the prior quarter, while reducing gross disconnects versus the prior quarter. We're pleased to see these improving trends in our wireless business, especially within our sizable healthcare segment which continues to be our top performing market segment.
Number two, wireless revenue trends also continue to improve during the first quarter, with the annual rate of revenue erosion improving to 14.8% on a comparable basis and 16.3% a year ago. The improvement in wireless revenue erosion benefited in part from relatively stable paging RPU over the past few quarter, with total RPU of $8.50 in the first quarter, down only slightly from $8.51 in the fourth quarter. Going forward, we still anticipate gradual decline in both wireless subscribers and revenue, but we also expect the pace of erosion to remain relatively low.
Number three, our software business reported higher revenue in the first quarter compared to the prior quarter, along with a record high backlog at March 31st. In addition, Amcom's pipeline of sales prospects has grown substantially in recent months due to its increasingly diversified customer base, expanding range of product offerings, and ongoing applications development initiatives. However, software bookings for the quarter came in below our estimates as a number of anticipated sales were pushed back. While those results were disappointing, we expect to make up the shortfall in future quarters.
Also, as we noted in our press release yesterday, Amcom earlier this week acquired a software management solutions from EMCO Technologies that will help hospitals improve patient care and safety by expediting the delivery of critical test results to caregivers. I'll make some additional comments on our software business sales strategy in a few moments.
Number four, we continue to make substantial progress in reducing operating expenses in the first quarter, with most of the cost reduction coming from our wireless operations consistent with our long-term business plan. Excluding depreciation, amortization, and accretion, recurring operating expenses for our wireless business declined 18% over the past year, once again outpacing the 14.8% annual rate of wireless revenue decline.
Going forward, we expect operating expenses in our wireless business will continue to decline. However, we expect a certain portion of this cost savings to be offset by additional investment in our software business as we continue to reposition the Company for long-term growth.
Number five, our strong performance from wireless, combined with the solid contribution from software, resulted in first quarter consolidated EBITDA of $18.8 million. This represented a consolidated margin of 33.1% versus 33% a year ago on a pro forma basis.
First quarter EBITDA margin for wireless was 39.5%, an increase from both the fourth quarter and year earlier quarter. While we are pleased to report continued margin expansion in our wireless business, as said on previous calls, it will be difficult for us to sustain wireless EBITDA margins at these levels going forward as our ability to reduce wireless operating expenses becomes more challenging over time.
Number six, finally, once again, we generated sufficient free cash flow during the quarter to return capital to stockholders in the form of cash dividends. We paid a regular quarterly dividend of $0.25 per share on March 30th. In addition, our Board of Directors on May 3rd declared a regular quarterly dividend of $0.25 per share to be paid on June 22nd. Including the March 30th dividend, we have now returned a total of $446 million to our shareholders over the past seven years. I will comment further on our capital allocation strategy in a few minutes.
Overall, we are very pleased with our operating performance in the first quarter and believe we are well-positioned to achieve further progress throughout 2012. We met or exceeded the majority of our key operating goals, generated significant free cash flow, returned capital to stockholders, and completed a successful first year with our software business. In addition, we repaid our outstanding debt early in the second quarter and became a debt-free company once again.
Despite these accomplishments, we know there is much work to be done as we continue to transition from a declining wireless business to a glowing software business. As we pursue that goal, however, I assure you we will continue to aggressively execute our business plan and actively explore opportunities to create value for our stakeholders.
I'll comment further on our operating performance and related business activities in a few minutes, but first our Chief Financial Officer, Shawn Endsley, will review first quarter results and share additional observations on our recent operating performance. Shawn?
Shawn Endsley - CFO, CAO
Thanks, Vince, and good morning. Before I review our operating and financial results, as Vince mentioned, we expect to file our first quarter Form 10-Q later today. Given the various adjustments that resulted from our acquisition of Amcom in the first quarter of 2011, I encourage you to review the Form 10-Q for all year-over-year data comparisons, as well as all other aspects of our business operations and financial performance.
As Vince noted, we are pleased with our first quarter financial results, which were in line with previously announced financial guidance for both our wireless and software businesses. Lower subscriber turn, reduced operating expenses, and a stable RPU contributed to strong cash flows and high margins in our wireless business. While the software business, despite lower than expected bookings, reported a higher backlog and a solid pipeline of future sales leads.
Looking first at our wireless business, we were especially pleased with the improvement in both subscriber and revenue trends during the quarter. With respect to our customer base, we ended thequarter with 1.617 million units in service, a net decrease of 51,000 units compared to a decline of 60,000 units in the first quarter of 2011.
The quarterly rate of subscriber loss improved to 3% from 3.2% in the year earlier quarter, while our annual rate of net unit loss improved to 11.5% from 12.9% a year ago, reaching its best level in more than seven years. Gross placements for wireless totaled 45,000 units in the first quarter, compared to 51,000 units in the first quarter of 2011, while gross disconnects declined to 96,000 units from 112,000 units in the year earlier quarter. As a result, the disconnect rate improved to 5.8% in the first quarter from 6% in the year earlier quarter.
Healthcare continued to be our most stable market segment, with the highest rate of gross placements and lowest rate of net unit losses. The gross placement rate for healthcare in the first quarter was 3.3%, while the net unit loss rate was 1.4%. Overall, healthcare accounted for 77.9% of gross placements and 62.5% of paging revenue in our direct channel during the quarter.
At March 31st, healthcare represented 63.6% of our wireless subscriber base, compared to 59.5% a year ago. Total RPU was $8.50 in the first quarter, compared to $8.51 in the fourth quarter and $8.72 in the first quarter of 2011. While we still expect paging RPU to decline slowly going forward, we're pleased that overall pricing levels have remained relatively stable over the past few quarters. Looking ahead, we will continue to evaluate pricing actions based on competitive factors.
Revenue from the wireless business totalled $44.3 million in the first quarter, compared to $52.5 million in the first quarter of 2011. The quarterly rate of revenue erosion was 4.9%, compared to 3.9% in a year earlier quarter, while the annual rate of revenue erosion improved to 15.7% in the quarter from 16.3% a year ago.
I would note that in 2012, we transferred the responsibility for our wireless system sales to our software business. As a result, excluding system sales revenue in the first quarter of 2011 of $0.6 million, our quarterly rate of revenue erosion on a comparable basis would have improved to 3.6% and the annual rate of revenue erosion would have improved to 14.8%.
Paging revenue declined 3.2% in the first quarter to $41.9 million from $43.2 million in the fourth quarter, while wireless products and related sales, cellular revenue, and other revenue declined 27%, 33.1%, and 22.6%, respectively, from the prior quarter. Collectively, the latter three revenue categories represented only 5.4% of total wireless revenue in the first quarter.
Turning to our software business, revenue for the first quarter totalled $12.5 million, up slightly from the fourth quarter. Of that amount, $6.4 million was maintenance revenue and $6.1 million was operations revenue. Maintenance revenue includes ongoing support of the software application, while operations revenue includes software licenses, professional services, and equipment sales. On a pro forma basis, excluding a $0.9 million reduction in maintenance revenue, for purchase accounting adjustments and assuming a full quarter of Amcom results, software revenue for the first quarter of 2011 would have been $13.1 million.
Software bookings for the first quarter totaled $12.4 million compared to $15.2 million in the fourth quarter and pro forma bookings in the first quarter of 2011 of $13.7 million, which included a large one-time order of $2.7 million, bookings or all purchase orders received from customers during the quarter and represent future revenue that will be realized upon installation. While we were disappointed in the level of bookings for the first quarter, we believe the shortfall occurred for several reasons, including the deferred signing of several large contracts from the first quarter to future quarters, as well as the historical experience at Amcom of slower bookings during the first quarter of the year.
In addition, software bookings are known to be volatile from quarter to quarter due to the long sale cycle for software solutions and the timing of corporate decision-making. The software backlog reached a record high, $23.7 million at March 31st, a slight increase from the fourth quarter and an increase of 25.9% when compared to $18.9 million a year ago. The backlog consists of all previous purchase orders received from customers not yet recognized as revenue.
Finally, the maintenance renewal rate for software was 99.6% in the first quarter, compared to 99.4% in the fourth quarter. On a consolidated basis, total revenue for the first quarter was $56.7 million, compared to $58.9 million in the fourth quarter and $57.3 million in the year earlier quarter.
Revenue from wireless totaled $44.3 million in the first quarter, compared to $46.5 million in the fourth quarter, and $52.5 million in the first quarter of 2011. Revenue from software totaled $12.5 million in the first quarter, compared to $12.4 million in the fourth quarter, and $4.8 million for the 29-day period ended March 31, 2011.
On a pro forma basis, reflecting Amcom results for the full first quarter of 2011 and excluding purchase accounting adjustments, total consolidated revenue for the year earlier quarter would have been $65.6 million. First quarter operating expenses, excluding depreciation, amortization, and accretion, was $38 million, with $26.8 million for wireless and $11.2 million for software, a decline of 6.5% from $40.6 million in the fourth quarter.
Operating expenses in the first quarter of 2011 included one-time acquisition-related costs. Excluding these costs, recurring operating expenses for wireless decreased 18% from the year earlier quarter, once again outpacing the 14.8% annual rate of wireless revenue decline, which excludes system sales. First quarter recurring operating expenses for wireless represented 60.5% of wireless revenue, compared to 62.2% for the first quarter of 2011.
Payroll and related expenses, which includes commissions, totaled $19.2 million for the first quarter, including $11.9 million for wireless and $7.3 million for software. Payroll and related expenses for wireless declined 11.7% in the first quarter from the year earlier quarter. For our software business, payroll and related expenses represented 65.3% of its operating expenses, excluding depreciation, amortization, and accretion expenses in the first quarter of 2012.
Company-wide headcount at March 31st was 685 full-time equivalent employees, including 420 for wireless and 265 for software, compared to 740 full-time equivalent employees a year earlier, with 495 from wireless and 245 from software. On the wireless side, head count declined 15.2% from the first quarter of 2011, while the number of software employees increased 8.2%. Going forward, we will continue to adjust staffing levels as necessary to meet anticipated requirements for both our wireless and software businesses.
(inaudible) expenses declined 4.2% to $4.8 million in the first quarter versus the prior quarter, and 30.4% from the year earlier quarter. The decrease reflects additional savings from our ongoing network gradualization program, including the continued elimination of transmitters and the relocation of existing transmitters to lower cost sites.
At March 31st, we operated 4,945 active transmitters, compared to 4,991 at year end 2011. We reduced the number of our paid, active transmitters to 2,554 at March 31, 2012, from 2,611 at December 31, 2011, a reduction of 2.2%, while the number of transmitters located at customer provided sites increased to 2,391. That is, those with no associated rent expense represented 48.4% of our active transmitters at the end of the quarter.
Beyond payroll and related expenses and site rent expenses, all other recurring expenses, excluding depreciation, amortization, and accretion, for wireless in the first quarter totaled $10.1 million, compared to $12.3 million in the first quarter of 2011, a reduction of 18.1%, while all other recurring expenses for software in the first quarter of 2012 totaled $3.9 million. Depreciation, amortization, accretion expense was $4.5 million in the first quarter, with $2.8 million for wireless and $1.7 million for software, compared to $4.4 million in the fourth quarter, with $2.9 million for wireless and $1.5 million for software.
Consolidated EBITDA for the first quarter was $18.8 million, or 33.1% of revenue, compared to $17.9 million, or 31.2% of revenue, in the year earlier quarter. On a pro forma basis, excluding purchase accounting adjustments and one-time acquisition-related expenses, EBITDA in the year earlier quarter was $21.7 million for 33% of revenue.
First quarter EBITDA included $17.5 million from wireless, or a margin of 39.5%, and $1.3 million from software. A schedule reconciling operating income to EBITDA has been included in our earnings release.
Capital expenses in the first quarter were $1.6 million, with virtually all of it from the wireless business, compared to $1.5 million in the first quarter of 2011. Capital expenses were primarily for the purchase of paging devices.
Net income for the first quarter was $8.5 million, or $0.37 per fully diluted share, compared to $40.7 million, or $1.82 per fully diluted share, in the first quarter of 2011. Net income for the year earlier quarter, which reflected 29 days of the software business, included a purchase accounting adjustment to maintenance revenue, one-time acquisition related expenses, and a $32.4 million reduction in the deferred income tax asset valuation allowance and a corresponding reduction in income tax expense. Excluding those adjustments, net income for the first quarter of 2011 would have been $10.9 million, or $0.49 per fully diluted share.
Turning to the balance sheet, we ended the quarter with a cash balance of $37.5 million and a debt balance of $3.25 million. On April 6, 2012, after a LIBOR contract and prepayment penalty expired, we repaid the remaining debt balance of $3.25 million and once again became a debt-free company.
As you recall, we funded the Amcom acquisition through a combination of cash and $51.9 million of debt, and we were able to repay the debt in just over one year. Please note that our credit facility remains in place and provides us with $40 million in borrowing capacity to address opportunities for creating long-term stockholder value.
Finally, with regard to financial expectations for 2012, we are maintaining the guidance we provided earlier this year. To reiterate, we currently expect total revenue for 2012 to range from $214 million to $232 million.
Operating expenses, excluding depreciation, amortization, and accretion, to range from $156.5 million to $163.5 million, and capital expenses to range from $7.5 million to $10 million. I would remind you that our projections are based on current trends and are always subject to change.
With that, I'll turn it back over to Vince.
Vincent Kelly - President, CEO
Thank you, Shawn. Before we take your questions, I want to comment briefly on a few other items that may be of interest. First, I will provide a quick update on some of our sales and marketing activities in the first quarter. Second, I will comment on business development in our software subsidiary. Third, I'll briefly review our current capital allocation strategy. And finally, I'll comment on our upcoming annual meeting of stockholders and plans to host an informal meeting for financial analysts immediately following our stockholders meeting.
With respect to sales and marketing activities, both our wireless and software businesses continue to aggressively pursue new business opportunities during the first quarter. On the wireless side, we continue to sell wireless messaging solutions to our target market segments of healthcare, government, and large enterprise.
These core segments represented approximately 91% of our direct subscriber base at March 31st, compared to 89% a year ago. They also accounted for approximately 86% of our direct paid in revenue in the first quarter, compared to 84% in the year earlier quarter.
During the quarter, our wireless team continued to focus on its four primary goals- develop new account relationships; expand business within existing accounts; retain our most valuable customers, especially within healthcare; and generate sales opportunities for our software sales team. As a result of these efforts, our wireless sales group met or exceeded expectations for subscribers, gross additions, retention, and revenue for the quarter, with our healthcare segment once again contributing the highest number of gross placements and fewest number of disconnects.
We believe continued strong demand for wireless products among healthcare subscribers can be attributed in part to our acquisition of Amcom software do to its extensive presence and positive reputation throughout the healthcare industry.
Our wireless team also made significant progress in developing new accounts, as well as expanding business within existing accounts during the first quarter. This included seven new hospital accounts and six sizable additions to existing accounts, with three each in the healthcare and large enterprise sectors.
Our wireless group also continued to generate key sales leads and opportunities for our software sales team. In fact, both sales teams worked together during the quarter to develop an impressive cross-divisional sales opportunity funnel, a collaborative initiative that we are managing aggressively to take advantage of these targeted sales opportunities. In particular, our sizable combined market share in the healthcare industry has yielded significant access target-rich cross-selling and reselling opportunities, and we are focusing considerable sales and marketing resources around this effort.
As for our software business, our sales and marketing team started the year with a broad collection of business from different market segments, including new and existing customers in healthcare and government, followed by large enterprise and hospitality. While the demand for software solutions remains strongest in North America, our team brought in several solid orders from the Middle East and Asia.
The biggest sellers continue to be solutions for call center management, clinical alerting middleware, clinical smartphone communications, and emergency notification. Our software sales and marketing team launched two new solutions of it's own to the healthcare market during the quarter.
Amcom Care Connect enhances patient care by helping busy doctors coordinate and execute phone conversations despite their hectic schedules. And Amcom Duty Hours Tracking helps teaching hospitals stay compliant with guidelines on how many hours residents can work. Both of these solutions had previously been requested by our healthcare customers, so we were delighted to be able to devise products for them that are tailored to meet their day-to-day patient care needs.
We're excited about the critical test results management solution Amcom acquired from EMCO Technologies in a cash transaction earlier this week. We believe it provides us with extensive expertise in the field of critical test results management and adds to Amcom's already impressive portfolio of software solutions used in clinical settings. Many of Amcom's hospitality customers have been looking for this specific solution, so we were particularly pleased to be able to provide it for them.
Turning to software sales strategy, I want to take a minute today to comment on several steps we are currently pursuing to enhance our software sales prospects over time. As we noted, our lower than expected bookings were primarily due to three factors. Number one, a number of large contracts targeted for completion in the first quarter slipped; number two, Amcom's first quarter bookings over the past four years have consistently been lower than the other three quarters of the year; and number three, first quarter bookings were unfavorable compared to the year earlier quarter, in which Amcom booked one extremely large order absent which year-over-year operations bookings would actually have been 18.3% higher.
That said, I would remind you again that the timing of a typical software sale is far less predictable than it is for a wireless sale. As a result going forward, we would expect to report increased software bookings over time but quarter-to-quarter results may fluctuate up and down. However, unrelated to the vagaries of the software sales cycle, we have been moving forward in recent months with additional investments in our software sales organization.
These investments resulted in part from a detailed analysis of several comparably sized software companies, the essence of which is that we are under-invested with respect to our selling and marketing function on a relative basis. We realize, of course, that every software company is different and taking a cookie-cutter approach to investing in sales and marketing isn't necessarily going to produce similar results for us.
Nonetheless, we believe there is substantial merit to our research showing our current software sales operations are at least somewhat under-funded and, as a result, we have begun to address the issue with several new hires and organizational changes. While we also recognize there are various demands on use of our cash, we believe the strength of our paging results in recent quarters will allow us to effectively pay for the software investment with part of our excess cash flow.
With respect to our overall capital allocation strategy, I would note once again that our Board of Directors and management remain committed to our long-stated goal of creating stockholder value. We began paying special cash distributions in 2005 and have paid quarterly cash distributions, as well as special cash distributions from time to time, since 2006.
We also initiated a share buyback program in 2008, which was suspended a year ago following the Amcom acquisition. As I noted earlier, we have now paid out a total of $446 million in distributions, dividends, and share repurchases over the past seven years, in addition to paying off all debt of $191.9 million from our 2004 merger and our 2011 acquisition of Amcom.
With regard of how we plan to allocate capital going forward, our Board and management will continue to assess all options. As I mentioned on our last earnings call, the Board will continue to review the most appropriate level for dividend distributions based on cash flow projections, as well as our need for strategic capital to pursue additional acquisition.
With respect to our suspended stock repurchase program, the Board is continuing to evaluate the program against the Company's competing capital requirements for 2012. Future decisions regarding capital allocation will be weighed against all other opportunities for creating long-term stockholder value, including additional acquisitions or other strategic investments that might provide enhanced revenue and cash flow stability or allow further use of our sizable, deferred income tax assets.
As you know, we have committed considerable resources toward the healthcare industry in recent years, including our acquisition of Amcom, and we will continue to review acquisition opportunities in this space. In the meantime, we will continue to manage our balance sheet prudently by maintaining ample liquidity to support our working capital requirements.
Finally, as we announced in our press release, we will host an informal meeting for financial analysts and other investors immediately following our annual meeting of stockholders on May 16th in Alexandria, Virginia. The annual meeting of stockholders, which will be open to stockholders only, will begin at 9 AM Eastern Time at the Westin Alexandria Hotel.
After adjourning the annual meeting, we expect it will be fairly brief, we will proceed with the meeting for financial analysts and all other investors that we anticipate will run from 9.30 until approximately 10.30 AM. All members of our executive team will be in attendance, including myself, Shawn Endsley, our CFO, Chris Heim, President of Amcom, Dan Mayleben, COO of Amcom, and Jim Boso, our Executive Vice President of Sales and Marketing for USA Mobility Wireless.
At that time, we plan to review the Company's business strategy and outlook, including further details about our software business. In addition, we will be happy to respond to any questions you might have for us. Following the meeting, we plan to file a copy of the presentation with the SEC in the form of an 8-K, as well as make it available on our Company website. All investors are welcome to attend.
For any of you who plan to be there, I would ask that you please RSVP to my assistant, Stacy Sloan at 703-269-6950 or Stacy.Sloan@USAMobility.com. We look forward to seeing you there.
In summary, we are very pleased with our first quarter results. We are also pleased to be off to an excellent start in 2012 and to continue to reposition our Company for a successful future. Our wireless and software businesses made considerable progress by continuing to enhance each other's sales potential and creating a solid platform for future growth. While the demand for paging over time continues to erode in favor of wireless alternatives, the value of paging for critical messaging remains high and should allow us to continue to generate solid cash flow for the foreseeable future.
At the same time, our software business enjoys an enviable position in a growing mission-critical communication space at a time when sources of data and ways to communicate are exploding. With our recent focus on application development, Amcom now has the range of software solutions, organizational capacity, and know-how to meet the needs of our growing customer base.
In short, the combined strengths USA Mobility Wireless and Amcom Software compliment each other very well, and we expect to leverage those stings for the foreseeable future. As usual, we will continue to keep you updated on our progress and other corporate events through press releases and future investor calls.
Now, at this point, I'll ask the operator to open the line up for your questions. We would ask you to limit your initial questions to one and a follow-up. After that, we'll take additional questions as time allows. Operator?
Operator
Thank you. (Operator Instructions). And we'll take our first question from Brent Morrison from
Brent Morrison - Analyst
Hi, guys. Looking at the software business, when you guys acquired it about a little over a year ago, it looked a little bit more profitable than it is now, I think about $11 million in EBITDA. I think the last couple of quarters it's been flat or EBITDA break even or maybe a $1.5 million. Have guys made additional investment since you acquired Amcom?
Vincent Kelly - President, CEO
Absolutely. We expanded both the research and development spend and we're also in the process of expanding the sales and marketing spend. Amcom was running at a higher margin than it's running at now when it was a standalone company. It had bank covenants, it had a number of things to do, which we think were holding it back from being able to create higher top line growth over the long-term, specifically in the area of the applications and new products that we'd like to rollout in terms of the timing of that rollout schedule. So, yes, for 2012, we had increased the spend.
But I'm talking about in total, you know, maybe an extra million dollars for the year in research and development and probably, depending on when we get some more traction in some of these sales hires, maybe another million dollars this year in selling and marketing, which could grow to maybe at most another $2 million in next year's budget from the historical forecast that we had for the business. So, yes, we have increased the spend, and that's why you're seeing that.
Brent Morrison - Analyst
Okay. Because we're talking about $10 million, right? In additional cost since you you've acquired it?
Vincent Kelly - President, CEO
I don't think so.
Brent Morrison - Analyst
Maybe about $5 million, sorry; let me scratch that. So I see you guys have hired about 15 people at Amcom year-to-date?
Vincent Kelly - President, CEO
Dan, did you want to take that?
Dan Mayleben - CFO-Amcom
Yeah, that's correct.
Brent Morrison - Analyst
Okay. And I was curious, is that sprinkled across R&D, sales and marketing, or is that heavy in one side and then you're going to additionally add to sales and marketing going forward? Is that what you're kind of cueing us to?
Chris Heim - President-Amcom
Yeah, this is Chris. Most of those hires have been in R&D initially as we came out with some of these new products. The next phase will be heavier in the sales and marketing side.
Brent Morrison - Analyst
Okay. And then just my last question would be regarding this new acquisition at Amcom, now, it looked like it's a pretty small bolt-on type acquisition. When you guys did your analysis before making the acquisition, what do you think you can -- is that a cross-selling or is that going to get people off the fence and sign contracts to add this functionality? What's the thesis there?
Vincent Kelly - President, CEO
Chris, do you want to take that?
Chris Heim - President-Amcom
Yes, I think there's a number of factors that drove us to make this particular acquisition. As we had talked to our sales team and our customers, we're both asking for this type of solution and I think it also jives very well with our mobile strategy and reinforces that. So this becomes another clinical feed into our Amcom mobile connect product, which is a closed loop smartphone messaging application.
And then, finally, this is a hot area for investment. The Joint Commission has identified clinical test results as the number two patient safety goal for the last year and prior years, as well, so a number of factors kind of came together to force this critical test results really to the top of the list.
Brent Morrison - Analyst
Okay. Well, good, I hope that drives -- helps you get some of these contracts back in. That's all for me.
Vincent Kelly - President, CEO
Thank you.
Operator
We'll take our next question from Jim Altschul with Aviation Advisory Service.
James Altschul - Analyst
Good morning, gentlemen,First of all, when I became a stockholder a few years ago, all of the distributions qualified as a return of capital, and I believe it was related to the earnings and profits position, and now a substantial portion of the distributions are deemed to be ordinary dividend. Why the change and what do you anticipate the breakdown for the treatment will be for this year and next, or is this something you're not able to forecast at this time?
Shawn Endsley - CFO, CAO
Yes, this is Shawn Endsley. Basically, the determination as to whether or not a distribution, a return of capital earning or a regular dividend distribution is based upon the earnings and profits calculation.
This year, we anticipate that all the dividend will be a taxable dividend and we foresee that to be the case going forward. We don't anticipate that we will have any return of capital either in 2012 or 2013.
James Altschul - Analyst
Now, why the change?
Shawn Endsley - CFO, CAO
Basically, based upon the IRS determinations with respect to how you calculate earnings and profits, we have basically positive earnings and profits for 2012, and we expect that in 2013. It's different than the calculation for purposes of taxable income for use on your income tax return.
James Altschul - Analyst
Okay. And if I may slip in another question on a totally different subject. Traditionally, if I'm remembering correctly, your second number two market after healthcare was government, particularly first responders, and you haven't talked about that lately. What are the trends in that segment for wireless?
Vincent Kelly - President, CEO
The trends are not nearly as good as they are in healthcare. We're just seeing a lot of state and local governments continuing to reduce headcount and that's impacting us in terms of our business on the wireless side, in that segment in particular. But it also impacts us on the software side, too. So it certainly has slowed down.
We put a schedule out that goes with our press release, and if you kind of look at the backof those schedules, there's one that talks about supplemental information by market segment, you can kind of see how the gross disconnect rate has trended by segment, and you can see healthcare, government, large enterprise. But it's not getting any better in government, let's put it that way, and I don't know when to expect, quite frankly, that trend to change. I don't think it gets a ton worse, but I don't see a lot of growth in government jobs any time soon.
James Altschul - Analyst
Thank you very much, gentlemen.
Vincent Kelly - President, CEO
Thank you.
Shawn Endsley - CFO, CAO
Thank you.
Operator
We'll take our next question Mark Phelan with M22 Capital.
Mark Phelan - Analyst
Good morning, gentlemen. I wonder if you could break down in more granularity your software sales that is not maintenance, so like if you could kind of give me -- you guys quote off in the $130,000 average ticket price for new sales, and you also kind of quote in the past like a $60,000 add-on sale average ticket price. If you could kind of break that down into the number of products of your suite that you sell within each ticket and then the frequency of each ticket maybe per year or some sort of granularity so I can estimate what your actual market is going forward, I'd appreciate it.
Vincent Kelly - President, CEO
We don't disclose a lot of that information the way you're asking for in our regular filings, but what I think we can do, and, Dan, you're probably the best person to do this, is give you an idea of what those typical sales look like and how they break down.
Mark Phelan - Analyst
Great.
Dan Mayleben - CFO-Amcom
So on a typical breakdown, the $130,000 to $135,000, that deal would look like about $70,000 of software, about $40,000 of professional services, about $10,000 in hardware equipment, and then about $15,000 and $14,000 in ongoing maintenance and support.
Mark Phelan - Analyst
Okay. And then can you -- when you make a new sale, the suite of products you have, does that include -- on average, what does that include? And obviously, I would assume that doesn't include -- I think you guys have six to eight products, maybe more, does that include three or four of them, or on an average, what does that entail? If you could just give me some anecdotal kind of --?
Vincent Kelly - President, CEO
Our initial sale probably consists of about three modules, and then we try to add additional modules back every year.
Mark Phelan - Analyst
Okay. And then when you make those additional module sales, that's not maintenance, that's sort of accounted for as new sales?
Vincent Kelly - President, CEO
Yes, that is accounted for additional software sales;that is not included in maintenance.
Mark Phelan - Analyst
Okay. And then given your specific target industries, is there one product that really dominates versus your other suite of products per se, healthcare versus -- for healthcare or say for hospitality? Can you kind of give us some trends as to where -- what I'm looking for is just kind of uptake on your individual products and what your customers are saying and what are some things you can give me that have confidence that you'll have growth in the future.
Chris Heim - President-Amcom
Vince, you want us to take that?
Vincent Kelly - President, CEO
Yes, go ahead.
Chris Heim - President-Amcom
You know, we're seeing great growth in middleware, which is the ability to connect input in -- from clinical systems to wireless devices. We're also seeing great growth in the mobile products, which is a relatively new product for us,so smartphone messaging, which is really kind of morphing into a smartphone communications platform, and we've got some new developments coming up on that, as well.
We also have the two new products, which we're very optimistic about, and also this new acquisition. So we think there's plenty of growth drivers. We're also seeing some nice growth in the Middle East, as well, and expecting to close some large deals there is this year.
Mark Phelan - Analyst
Got it. One last question if you don't mind. Can you kind of tell me, when you approach a customer, what's your primary value proposition to them in terms of what your product can add? Is it it makes things more efficient or it cuts costs?On your website, you have a bunch of examples where you cut call center costs for hospitals, can you kind of give me some anecdotal evidence or granularity on that?
Vincent Kelly - President, CEO
I think -- we really instruct our salesmen to discover the needs of our customers and then try to address those needs. There's really kind of a two-phase approach.
Number one is increased efficiency, which can result in costs but it can also result in caregiver efficiency. And the second is enhanced patient safety or enhanced patient satisfaction. So if you look at communication, it's absolutely critical to effective patient safety and to patient satisfaction, so a lot of our solutions do a great deal to enhance both those measures.
Mark Phelan - Analyst
All right. And then last question. In terms of the healthcare market, it's a hot market, have you guys seen increased demand or I should say increased interest in your products or do you feel like there's some fiscal restraints given the overall economy that's maybe holding you back from getting those sales that you thought you would get when you initially started with United States Mobility?
Vincent Kelly - President, CEO
Let me start with that one. One of the things that we're still seeing and there's still some residual, and I'm not sure how much longer this goes on, and you might talk about this too, Chris, but there's a big push for these hospitals to get more efficient, get rid of their paper records, and get this electronic medical records project done.
And all these kind of software buys are CapEx buys and they go into annual budget cycles and a lot of these hospitals are struggling with that project, quite frankly, and they're still working on doing that. And that's sucking up a lot of the resources that would otherwise be available for some of our middleware and some of our other products and services.
It's not across the board, some hospitals are way down the path and they are wrapping the project up, others are still struggling with it. So we found that going on a little bit, and I think there is some general uncertainty out there becausewhen we review our pipelines and get with our sales managers and we look at our sales reps and we see what they have in the hopper and we have great deals in the first quarter that we thought we were going to close in the first quarter and those deals haven't gone away, the customers seem to be moving slower.
And I don't know if it's not the EMR issue or if it's just the overall economy, but they're moving slower with their CapEx budgets than we thought they would, however, they're still planning and they're still going forward, it's just a question of the speed with which their doing that. Chris, anything you want to add that to.
Chris Heim - President-Amcom
I think that's perfectly said.
Mark Phelan - Analyst
Do you guys notice your software kind of overextends into other product areas,I mean, is there any chance that maybe a competitor that you haven't seen before, maybe a bigger one, is encroaching on your market or you just think that it's kind of more the reasons you just stated?
Vincent Kelly - President, CEO
I think it's more of the reasons I just stated. One of he things where we actually benefit and I don't guess we have not talked about in a while, but Amcom software solutions work very well with a lot of other software products and services.
So if you're a very big hospital and you've got 17 different systems in your hospital, and you want to add one or two pieces of middleware to have increased functionality and make those other systems communicate better, you can come to Amcom. Amcom acts like Switzerland and we can solve your problem. You can' t necessary go to McKesson or go to some of these other big companies and do that because they want to sell, if you can imagine, or GE, they want to sell their whole solutions and they're not willing to open up as much as we are and be the Switzerland to connect just their products and services.
So I don't see that as much of the issue as I do what we were talking about just a couple of minutes ago. Chris?
Chris Heim - President-Amcom
I totally agree with you, Vince.
Mark Phelan - Analyst
Got it. That's all I have. Appreciate it. Thanks for our candor.
Vincent Kelly - President, CEO
Thank you.
Operator
(Operator Instructions). We'll take our next question from Key Chow with Credit Suisse.
Key Chow - Analyst
Good morning guys. First of all, great job on the wireless side. It's pretty amazing how you guys keep plugging away there. I want to focus my question on the Amcom business, too. We've owned this business for four and a half quarters now and when I look at the results, year on year, the pro forma revenues, sort of apples-to-apples is down, and more I guess more discerningly, the product revenue is not growing and has been declining since the second quarter of last year.
Can you kind of decide, big deal getting pushed out or are other issues? What's going on in terms of the closed rates, are there issue notice sales force in terms of turnover or need for different skill sets? I'm just really kind of curious as to -- when you guys look at these numbers that you're showing to us, this is a business that we've kind of expected would grow product revenue year on year and it's going the other direction. Maintenance is doing great. Just really want to kind of maybe have a frank discussion about that.
Vincent Kelly - President, CEO
Yeah, well, first of all, Key, let me just say right up front and make it very clear to everybody. We are not happy with the results in Amcom software and we expected the results to be better, and we still expect the results to improve.
Now, this is a business that has what the 99.6%, at least in the first quarter, that the renewal rate on our maintenance. So it means that the applications are very sticky. There's nothing wrong with the applications. The customers love them once they get them in there.
I've met with some of the customers, we have an annual conference, which I would encourage you to come to this year and see some of the applications and solutions yourself and meet with some of these people and customers. We're going to do it down in Orlando in November. But it's a great company, it's great software. I think one of the things that's happened is the conversation we had a few minutes ago about the cycle being pushed out, we're disappointed in that.
And I also think, frankly, we have under-invested in our sales force. It's a conservative company, it's been a conservative management team, it was running kind of a different mentality than just a pure growth mentality. It was generating very good cash flow margins and I would rather have less cash flow margins and better growth. So we're clearly in a transition time.
I've clearly been spending most of my time on this particular issue over the last couple of quarters and I can tell you right now that's our focus and we're going to fix it, and the Company is going to do better. It's that simple. Chris, do you want to add something to it?
Chris Heim - President-Amcom
No, I think that's well said. We do have a tough comparison in that we booked a very large order in Q1 of last year. If you remove that, as Shawn said, from our Q1 bookings, our bookings were up 18% year-over-year in terms the product bookings, and that shifted in Q2 of last year. So we are very optimistic about the business; we just need better results.
Vincent Kelly - President, CEO
And I want to also say, Key, I don't want to make excuses, and we're not making excuses. We are not satisfied with our performance in this segment and we're going to do better. That's our plan and we're going to focus on that and make it happen.
Key Chow - Analyst
Okay. Thanks. I'd just like -- so you explained very well that the purchasing environment has gotten more difficult over the last few quarters, and based on what you guys have said in terms of the pipeline, the bookings have been okay, the pipeline, you said, has continued to grow and benefited from the cross-selling, so it seems to me, just being an outsider looking in, that there's some issue with close rates and that there's -- and I'm just kind of curious as to whether there are issues going on in the sales force, has there been turnover, has there been issues that you can share with us as to why, besides the customer sort of slowness to close deals, why deals are not closing ?
Vincent Kelly - President, CEO
I don't think there's a whole lot we can add to what we already said.
Key Chow - Analyst
Okay.
Vincent Kelly - President, CEO
There's not been a lot of turnover in the sales force. We're going to be adding to sales and folks that don't sell, they're not going to be making any money so they may end up leaving just because they're not making money, we'll bring better ones in if that's the case. I don't anticipate that because I think really a lot of these things have been pushed out.
And I don't have the good fortune to be able to put eyeballs on these prospective leads and look at these contracts that almost closed in the first quarter and than got pushed out. But, you know what, we're not satisfied with the results. We'll continue to focus on it until they get better.
Key Chow - Analyst
Okay. Great. Thanks.
Operator
And you have no further questions, so I'd like to turn the conference back over to Vince Kelly for any additional or closing remarks.
Vincent Kelly - President, CEO
Okay, look everyone, thank you very much. We look forward to seeing you and talking to some of you at our upcoming annual shareholders meeting and talking to you again next quarter when we talk about our second quarter results. Everyone have a fantastic day and we'll talk to you again soon.
Operator
Again, this does conclude today's conference. We thank you all for your participation.