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Operator
Good morning and welcome to USA Mobility's fourth quarter investor conference call. Today's call is being recorded. Online today, we have Vince Kelly, President and CEO, and Tom Schilling, Chief Operating officer and CFO.
At this time, for opening comments, I will turn the call over to Mr. Kelly. Please go ahead, sir.
Vince Kelly - President and CEO
Good morning. Thank you for joining us for our fourth quarter and 2009 year-end investor update. Before we discuss our operating results, I want to remind everyone that today's conference call may include forward-looking statements that are subject to risks and uncertainties relating to USA Mobility's future financial and business performance.
Such statements may include estimates of revenue, expenses and income, as well as other predictive statements or plans which are dependent upon future events or conditions. These statements represent the Company's estimates only on the date of this conference call and are not intended to give any assurance as to actual future results. USA Mobility's actual results could differ materially from those anticipated in these forward-looking statements.
Although these statements are based upon assumptions that the Company believes to be reasonable, they are subject to risks and uncertainty. Please review the Risk Factors section relating to our operations and the business environment in which we compete, contained in our 2009 Form 10-K, which we expect to file later today, and related Company documents filed with the Securities and Exchange Commission.
Please note that USA Mobility assumes no obligation to update any forward-looking statements from past or present filings and conference calls.
We're pleased to speak with you today regarding our fourth quarter and 2009 operating results. Despite extremely difficult economic conditions over the past year, our results once again were in line with our financial guidance and represented another solid year of progress for USA Mobility.
Although we experienced significant subscriber cancellations during the year, we ended 2009 on a positive note, as our fourth quarter net loss rate reached its lowest level in more than 18 months. Whether or not this trend will continue throughout the remainder of the current year, it's too early to say. However, we're encouraged by this development and hopeful that unit loss rates, along with other key performance measures, will steadily improve as we move through 2010.
This morning, we plan to cover the following areas -- number one, review the Company's progress since our formational merger five years ago. Number two, discuss fourth quarter and year-end operating results. Number three, provide financial guidance for 2010. Number four, review recent sales and marketing activities. Number five, update you on our capital allocation strategy. And lastly, number six, discuss our current business goals and outlook.
It's now been five calendar years since USA Mobility was formed on November 16, 2004 in the merger between Arch Wireless and Metrocall holdings. Over that five-year period, we integrated the two companies, executed our free cash flow operating strategy by consistently providing cost-effective and high quality services to our core customers, and at the same time, returned over $322 million in capital to our stockholders. Not surprisingly, we've also seen many dramatic changes in the Company's operating structure and financial metrics since 2004.
Accordingly, as we reach this corporate milestone, I wanted to take a moment today to share some five-year comparisons with you to underscore the macro trends and challenges that we face in a rapidly shrinking business, as well as the numerous goals we've achieved in that timeframe. Also, I believe this five-year retrospective is particularly instructive at this time, as the Company's business strategy continues to evolve over the next several years. I would note that the following comparisons include pro forma data reflecting combined results for the two companies for 2004.
Total revenue declined 63% from $789 million in 2004 to $290 million in 2009. However, our annual rate of revenue erosion improved from 21.6% to 19.4% over the five-year period, despite a sharp acceleration in revenue erosion in 2009 versus 2008.
Total operating expenses, excluding depreciation, amortization, accretion, and goodwill impairment, declined 66% from $567 million in 2004 to $190 million in 2009, with expenses falling faster than revenue in each of the past four years.
EBITDA was $222 million in 2004 versus $99 million in 2009; yet our EBITDA margin improved from 28.1% to 34.3%. Capital expenditures declined 47% from $33 million in 2004 to $17 million in 2009. Operating cash flow declined from $189 million to $82 million. However, our cash flow margin rose from 24% to 28%.
Units in service totaled $5.967 million at year-end 2004 compared to $2.182 million at year-end 2009. Although net unit loss rates accelerated in 2009, along with rising unemployment, they were close to 22% -- and were close to the 22% level experienced in 2004. We expect our rate of revenue erosion to improve as the rate of new unemployment claims declines over time.
Average revenue per unit was $9.06 in 2004 compared to $8.77 in 2009, a relatively modest decline, given the sizable shift in our subscriber base to larger accounts with level ARPU. Employee headcount declined 76% from 2,844 at the time of the merger in 2004 to 672 at year-end 2009.
Finally, we returned $322.4 million or $12.15 per share to our shareholders in the five years since the merger through the end of 2009, while fully retiring the long-term debt of $140 million we incurred in 2004 to fund the merger. And we expect to continue to return capital to stockholders going forward.
As you can see, our organizational and financial profile has changed substantially over the past five years, with USA Mobility today nearly one-third the size we were in 2004 in terms of sales, subscribers, and by most other measures. Nonetheless, we've been able to continue to effectively market our services, reduce costs, stabilize prices, increase margins, avoid debt, and generate enough free cash flow to return significant capital to our stockholders on an annual basis. We are extremely proud of this record of achievement. It is a testament to the dedication and hard work of our employees and the loyalty of our core market segment customers, and we thank them all for their support.
Before Tom reviews details of our fourth quarter of 2009 financial results, I wanted to briefly note some of the key highlights of the past year.
Despite higher subscriber losses than we expected at the beginning of the year, we still achieved our original revenue guidance by carefully managing our ARPU. This is a testament to the value our core customers attribute to our services. We reduced operating expenses substantially in 2009, consistent with our goal to manage a low-cost operating structure. We are especially pleased that the rate of expense reduction for the year again outpaced the rate of revenue erosion. While we're pleased with the progress we made in 2009 to reduce overall expenses, it's clear additional cost control efforts will be necessary going forward.
The combination of higher paging ARPU and lower recurring operating expenses enabled us to report continued strong EBITDA for 2009. We again met our goal of generating substantial free cash flow in 2009, allowing us to return capital to stockholders consistent with our stated capital allocation strategy; including quarterly and special cash distributions totaling $2.00 per share, we returned approximately $45.5 million in capital to stockholders during 2009 and $322.4 million over the past five years.
Also, our Board of Directors recently declared a $0.25 per share quarterly cash distribution payable on March 31, 2010 to stockholders of record on March 17, 2010. Similar to previous cash distributions, we expect the entire amount to be paid as a return of capital.
Finally, our Board of Directors in November approved a further extension of our stock repurchase plan through March 31, 2010. Since the stock buyback program commenced in August 2008, we have repurchased $42.9 million of our common stock at an average price of $8.82 per share through year-end 2009. We have made no purchases under the plan thus far in 2010. Accordingly, a total of $20.3 million remains available for purchase under the current plan.
Given the scope and challenges we've faced over the past year, we're very pleased with our results for the fourth quarter in 2009. Indeed, we're exceedingly proud of our entire team, which collectively demonstrated an uncommon resiliency and determination during what perhaps was the most formidable business environment we've ever encountered. Still, we know there is much more work to be done as we face a new set of business challenges in 2010.
Included among them, our still fragile economy, persistently high rates of unemployment that will continue to impact our future cash flows and operating margins for some time to come. As we've stated for a number of quarters, our ability to reduce expenses at current rates is unsustainable, and thus our costs simply won't be able to keep pace with the rate of revenue erosion. With that said, however, I assure you that management will again meet these challenges head-on.
I'll comment further on the Company's outlook and other related business issues in a few minutes, but first, our Chief Operating Officer and Financial Officer, Tom Schilling, will review our fourth quarter and year-end financial results and share additional observations on our recent operating performance. Tom?
Tom Schilling - CFO and COO
Thanks, Vince, and good morning. Before I review the operating and financial results, I want to let you know that we expect to file our 2009 Form 10-K later today. I encourage all of you to read the 10-K, as it offers significantly more information about our business operations and financial performance than we'll be able to cover on this call.
As Vince noted, we're pleased with the 2009 financial results despite an extremely difficult economy and high unemployment rates nationwide. Not withstanding those challenges, we met or exceeded our financial guidance for the year and made significant progress in positioning the Company for 2010.
During the year, we successfully reduced operating expenses to offset the revenue decline; thus driving strong EBITDA margins throughout the year. Also, capital expenses remained low, allowing us to achieve strong cash flow.
While subscriber losses in 2009 were higher than we originally planned, we were encouraged by the modest improvements to subscriber trends in the fourth quarter. Whether those positive trends are sustainable we don't know yet, but we're hopeful that they will continue and will favorably impact our business in the current year Regardless, we will continue to manage our operations and cost structure in the context of today's uncertain business market environment.
With respect to the subscriber base, we ended the year with 2,182,000 units in service, which represented an annual decline of 22.5% compared to a decline of 19.2% in 2008. Net unit losses were 115,000 in the fourth quarter compared to 152,000 in the third quarter, and 187,000 in the year-earlier quarter. The quarterly rate of net unit loss improved to 5% from 6.2% in the prior quarter, and represented our lowest quarterly net unit loss rate since the second quarter of 2008.
Total gross additions were 68,000 units in the fourth quarter compared to 81,000 in the third quarter and 82,000 in the year-earlier quarter. The gross addition rate was 3% in the fourth quarter compared to 3.3% in the third quarter and 2.7% in the year-ago quarter.
Gross disconnects declined significantly in the fourth quarter to 183,000 compared to 233,000 in the third quarter, and 269,000 in the fourth quarter of 2008. The disconnect rate fell to 8% in the fourth quarter from 9.5% in the third quarter and 9% in the year-earlier quarter.
Our direct subscriber base, which now represents 92.3% of our units in service, declined to 20.1% in 2009 compared to 18% in 2008. Our indirect channel with less than 10% of our subscribers continued to experience the highest rate of churn, with units declining 43.1% in 2009 compared to 28% in 2008. We expect the indirect channel to continue to decline as a percent of our total subscriber base.
Healthcare continues to be our most stable market segment, with a net unit loss rate of 2.1% in the fourth quarter compared to 2.9% in the third quarter, and 3.4% in the year-earlier quarter. Gross placements in healthcare of healthcare subscribers increased to 3.4% in the fourth quarter from 3% in the year-earlier quarter, while the disconnect rate improved to 5.5% from 6.4% a year ago. Healthcare represented 53.2% of our total base at year-end 2009, up from [42.3 -- 42.8%] at the end of 2008.
While the principal cause of subscriber losses continues to be the migration to alternative wireless services and technologies -- principally cellular, there is little question that the weak economy in 2009, especially the sharp rise in unemployment, was a significant factor in the high rate of subscriber cancellations during much of the year.
Total paging ARPU was $8.88 in the fourth quarter compared to $8.89 in the third quarter, and $8.71 in the fourth quarter of 2008. For the year, total paging ARPU was $8.77 compared to $8.64 in 2008. This 1.5% improvement in ARPU is a direct result of our initiatives to price our services fairly, relative to the value provided. Moving forward, we will continue to evaluate pricing actions based on competitive factors and our cost to provide high quality customer service.
Paging revenue for the year declined 19.5% to $263 million from $326.7 million in 2008. In the fourth quarter, paging revenue was $59.7 million, an annual rate of decline of 21.5% compared to 21.4% in the third quarter.
Revenue from our resale of cellular products was $3.5 million for 2009, a 39.9% decline from 2008. In the fourth quarter, cellular sales declined 18.9% from the prior quarter, while activations fell 14.4%. These results were largely a reflection of weak demand in a poor economy, as well as a reduction in the size of our sales force, which we rationalized against our paging subscriber base.
Product revenue was $18.8 million for 2009, a decrease of 12.4% from 2008, while fourth quarter product revenue of $3.9 million declined 9.8% from the third quarter. Other revenue was $4.4 million for 2009, a decline of 18.9% from 2008.
Total revenue for 2009 was $289.7 million compared to $359.4 million in 2008. The annual rate of revenue decline was 19.4% in 2009. Total revenue for the fourth quarter was $65.4 million, a decline of 22.4% from the $84.3 million in the fourth quarter of 2008.
Turning to operating expenses. We continued to make excellent progress in 2009. For the year, operating expenses, which throughout my remarks will exclude depreciation, amortization, accretion, and goodwill impairment, were $190.4 million compared to $243.5 million in 2008, a decrease of 21.8% and outpacing the 19.4% annual rate of decline in revenue. In fact, 2009 was the fourth year in a row where expenses have been reduced faster than the rate of revenue decline.
Fourth quarter operating expenses were $44.4 million, a reduction of $10.1 million, or 18.5% from the $54.4 million in the fourth quarter of 2008.
Service, rental and maintenance expenses, or SRM expenses, declined by $37.5 million or 30.5% to $85.3 million in 2009. SRM expenses decreased 28.7% in the fourth quarter compared to the year-earlier quarter and 4% from the third quarter.
A major contributor to expense reduction was lower site rent costs, our second largest operating expense. Site rent expense declined by 35.6% in 2009 to $41.7 million from $64.8 million in 2008. For the fourth quarter, rent expense totaled $9.9 million, a decrease of 5.3% from the third quarter. We're pleased at the significant progress we've made this year to reduce site rent costs.
As you know, our ability to continue to reduce this cost is a direct result of our ongoing network rationalization program, which includes the reduction of transmitters and relocation of transmitters to lower cost sites.
At December 31, we operated 7,123 active transmitters, a reduction of 17.5% from the 8,633 transmitters we had at year-end 2008. In addition during 2009, we increased the number of transmitters at customer-provided sites, transmitters with no associated rent expense, from 2,242 to 2,522. As a result, we reduced the number of our paid active transmitters to 4,601 at year-end 2009 from 6,391 at year-end 2008, a reduction of 28%.
Looking at 2010, our network rationalization program will continue to be one of the most critical cost savings initiatives. However, the level of savings we expect to achieve will decline over time.
Selling and marketing expenses for the full year were $21.8 million, a decrease of 22.9% from 2008. For the fourth quarter, sales and marketing expenses decreased 19.4% to $5 million from $6.1 million in the year-earlier quarter. Sales and marketing expenses declined over the past year, primarily due to lower headcount as we continue to scale our sales organization in line with our smaller customer base.
General and administrative expenses, which include customer service, inventory and other support costs, were $74.3 million for 2009, a reduction of 8.8% from $81.5 million in 2008. In the fourth quarter, G&A expenses were $15.3 million, down 16.4% from a year earlier. The annual expense reduction was largely fueled by lower payroll costs, state and local tax costs, office rent and related costs, and outside services. Annual G&A expenses also included $4 million for the one-time settlement of patent litigation in the second quarter.
The company-wide headcount at year-end 2009 was 672 full-time equivalent employees compared to 811 at the beginning of the year, a 17% reduction. Payroll-related expenses, our largest operating expense, decreased to $16.1 million in the fourth quarter from $16.9 million in the third quarter, and fell 13.4% during the year. Payroll and related expenses in 2009 reflect $1.6 million associated with the one-time payment of the cash portion of the additional target award under the 2006 management long-term incentive plan.
Severance and restructuring cost expenses for 2009 totaled $2.7 million compared to $5.3 million in 2008. Severance and restructuring expenses include severance costs associated with the reductions in our workforce, and contract termination costs for real estate leases and transmitter site leases in connection with our network rationalization initiative. Approximately $2.5 million of the $2.7 million annual expense was recorded in the fourth quarter in connection with anticipated workforce reductions.
EBITDA totaled $99.3 million for 2009 compared to $115.9 million in the prior year. As a percent of revenue, EBITDA was 34.3% in 2009, up from 32.2% in 2008. For the fourth quarter, EBITDA was $21 million versus $29.8 million in the same quarter a year earlier, while fourth quarter EBITDA as a percentage of revenue was 32.2%. As we noted on previous calls, we expect to see margin compression in 2010. A schedule reconciling operating income to EBITDA has been included with our earnings release.
Depreciation, amortization, and accretion expense was $41.9 million for 2009 compared to $47 million for 2008. Fourth quarter DA&A expense was $8.8 million compared to $10.7 million in the third quarter, with the decline due primarily to the fully amortized asset retirement obligation layers totaling $2 million.
The Company reported net income of $67.6 million or $2.90 per fully diluted share for 2009 compared to a net loss of $157.1 million or $5.83 per fully diluted share in 2008. The 2008 loss resulted from the goodwill impairment in the first quarter, for which we incurred $188.2 million non-cash expense to write off our entire goodwill balance. Fourth quarter net income totaled $3.6 million or $0.16 per fully diluted share compared to $8 million or $0.32 per fully diluted share in the fourth quarter of 2008.
Capital expenses were $17.2 million for 2009 compared to $18.3 million in the prior year. The fourth quarter capital expenses were $5 million compared to $1.8 million in the third quarter and $4.2 million in the year-earlier quarter. Pager device purchases continue to account for approximately 80% of our capital expenses.
Our cash balance at December 31 was $109.6 million. We expect to use a portion of that cash in connection with the quarterly cash distributions, as well as our ongoing stock repurchase program, which currently extends through March 31, 2010. In addition, we expect to maintain a strong cash position on our balance sheet to minimize risks in the event of either stalled or prolonged economic recovery.
Finally, with respect to our financial expectations for 2010, we are providing financial guidance today in a manner consistent with previous years, and with the caveat that our projections are based on current trends and that those trends are always subject to change. Accordingly, we currently expect total revenue for 2010 to be in a range of $228 million to $238 million; operating expenses, excluding depreciation, amortization and accretion to be in a range from $158 million to $163 million; and capital expenses to be in a range from $10 million to $12 million.
With that, I'll turn it back over to Vince.
Vince Kelly - President and CEO
Thank you, Tom. Before opening the line up for our question-and-answer session, I want to cover a few other topics that may be of interest to investors. First, I'll provide an update on some of our recent selling and marketing activities; second, I will discuss our ongoing capital allocation strategy; and finally, I will comment briefly on our current business challenges and outlook for 2010.
With respect to our selling and marketing activities in the fourth quarter in 2009, we continued to focus on providing wireless messaging solutions to our target market segments of healthcare, government, and large enterprise. These core market segments represented approximately 86% of our direct subscriber base at year-end, up from 81% a year earlier. They also accounted for approximately 81% of our direct paging revenue in the fourth quarter compared to 75% in the final quarter of 2008.
As Tom noted, healthcare continues to be our best performing market segment, contributing 67% of all gross placements for the direct channel during the quarter, while net churn among healthcare customers continued to be the lowest among all subscriber segments.
In particular, the sales performance in the healthcare segment was excellent. For the year, we added 61 new hospitals to our account base, a multiple of what we added in previous years. As the healthcare segment continues to become a larger portion of our overall subscriber base, adding new hospitals has become a priority for the sales organization. In addition, during 2009, we created an internal account team dedicated to retaining key customers by providing an extra level of daily support to what was previously provided by our local sales teams.
During the year, we implemented a monthly risk evaluation procedure for our largest healthcare accounts, in which sales teams are asked to rate their large accounts across a variety of factors that could potentially impact their status with us. This evaluation process has given us a valuable method for staying up-to-date with all large accounts, identifying and resolving issues with any problem account, and if needed, engaging in senior-level resources to help work through more complex issues.
Without question, 2009 was probably the most challenging year ever for our sales force. It was a perfect storm of declining demand for paging combined with the worst economic conditions in years; yet our salespeople more than met the challenge for essentially two reasons -- number one, they are among the most talented and dedicated group of individuals I've ever worked with; and number two, they are able to offer the most comprehensive and effective resources available to meet our customers' needs.
In short, as the industry leader, we have developed skilled and disciplined sales, network and operational functions over time. As a result, we are now in a very strong competitive position to provide superior paging products and services, which are the keys to meeting the critical messaging needs of our accounts, especially in the healthcare field. As such, our customers have high expectations for network quality and overall reliability, timely account service and operational excellence. While this makes ours an extremely demanding business, I can tell you that our front line sales team welcomes it, and last year, they proved their mettle under extreme adversity.
While 2009 was a challenging year for USA Mobility, it was even more challenging for our smaller competitors, creating opportunities for us to win paging business from other carriers, especially new hospital accounts. Toward that end, we continue to aggressively market our product, service and distribution capabilities to our competitor accounts.
We also maintain locally deployed network engineering staffs to ensure that our networks operate at the highest service levels in the industry. These local technicians are highly valued by our customers for their expertise and timely response. Moreover, they are experienced and well-trained USA Mobility employees, not outsourced workers that are often used by some of our competitors to reduce costs.
In the area of cellular sales, we continued to be an exclusive dealer of Sprint's line of wireless products and services during 2009. While we value our longstanding relationship with Sprint, we recognize that having one partner often limited our ability to provide cellular services to certain types of accounts. Accordingly, in the fourth quarter, we added T-Mobile as a new cellular partner to diversify our offerings.
We are excited about the potential of T-Mobile and the value their line will bring to our existing customer base. In particular, we see a great opportunity within healthcare for T-Mobile's exclusive offering, which combines unlimited WiFi calling, along with their standard network service on one handset. We believe this offering has the potential to be a low-cost replacement for the more expensive alternative of deploying a high cost WiFi handset for use within a facility and a second handset for general use.
Finally, in terms of products and services, we announced the availability of a campus-based two-way messaging network called I-LAND in November. Initially targeted for hospital campuses and local governments, I-LAND offers the speed of an in-house messaging system combined with the ability for users to roam onto our wide-area network when off campus. In essence, it allows larger hospitals or local governments to eliminate the need for separate wireless networks. One for in-house messaging and another for paging applications with broad coverage is required. We are now beta testing the service and expect to deploy it nationwide in the coming months.
Number two, turning to our current and future capital allocation strategy. First, I want to re-emphasize that the Board and management remain committed to our long-stated goal of returning capital to stockholders. We established that goal at the time of our merger five years ago, and it has been one that we will continue to pursue. In December of 2006, we paid our first regular quarterly cash distribution of $0.65 per share or $2.60 per share annually, noting at the time that the amount of the quarterly cash distribution might be adjusted, depending on our future rate of revenue erosion.
In May of 2008, we reduced the quarterly cash distribution to $0.25 per share, or $1.00 per share annually, due to our continued high rate of unit erosion and estimates of future cash flow. Our decision to reset the rate was also made to strengthen our financial position while maintaining a significant current yield on our shares. At that time, we also realized that setting the regular cash distribution to a longer-term sustainable level would result in excess cash being generated in the short-term. As a result, we adopted a stock repurchase program, which commenced in August 2008, to buy back up to 50 million of USA Mobility common stock.
Last year, the Board reset the amount available for purchase under the plan and extended the purchase period through March 31 of this year. Since the inception of the buyback program, we've now repurchased $42.9 million of our common stock and a total of $20.3 million remains available for purchase under the plan.
With regard to how we plan to allocate capital going forward, the Board is currently reviewing all of our options. However, given our projections for operating cash flow in 2010, we expect to continue paying quarterly cash distributions of $0.25 per share over the near-term, which represents a very strong yield, based on our current share price.
We also may consider paying a special cash distribution from time to time, given our cash balances, although this is being evaluated relative to other opportunities for creating long-term shareholder value. Still, I would point out that our ability to sustain cash distributions over time will very much depend on the Company's ongoing operating performance, as well as broader economic trends, market conditions, and alternatives.
With respect to our current stock repurchase program that currently runs through March 31, we plan to address this at our next regularly scheduled Board meeting next week. I would also remind you that the Board and management must carefully weigh all capital allocation decisions against the Company's need to maintain ample liquidity on our balance sheet, as well as to provide the financial flexibility we need to continue to operate a profitable business and take advantage of specific business opportunities.
In regard to our current business challenges and outlook for 2010, without question, last year's poor economy and high unemployment rates had a profoundly negative impact on our subscriber and revenue trends. At the same time, it limited our ability to make substantial progress toward other long-term corporate goals. Nonetheless, even if we had experienced a normalized economy in 2009, the fact remains we still operate in a highly competitive and challenging industry. As a result, we expect to continue to face further industry challenges and competitive risks in 2010, even if the nation-wide recession ends and an economic recovery gets underway.
Accordingly, our foremost business challenge going forward will be to reverse last year's accelerated pace of subscriber and revenue erosion, both of which showed signs of improvement in the fourth quarter, as we noted earlier. To some extent, our ability to improve subscriber trends will be a function of declining unemployment rates and easing credit markets. As companies start to hire and borrow again, we expect to see some short-term improvement in the recovery-driven demand for paging.
On the other hand, our greater challenge, as it has been for more than a decade, will be to offset the long-term technology-driven decline in paging demand, in which subscribers have gradually opted for a host of competing wireless services, most specifically, cellular. Clearly, subscriber erosion is the single largest risk to the Company's ability to generate future cash flow. Thus, it will continue to be our primary strategic focus for the foreseeable future.
In addition, while we were able to keep up product pricing relatively stable last year, there's no guarantee that ARPU levels will remain stable or improve this year, even in a recovering economy. As a result, maintaining stable ARPU will be another major challenge for us because, by definition, fewer units in service combined with either flat or lower ARPU would only further accelerate our revenue erosion rates.
Similarly, while our management team has done an outstanding job of reducing costs over the past five years, our ability to continue to generate savings at such a high rate has also become a major challenge. Moreover, we expect to see continued tightening of our operating margins in coming quarters as a result of our declining revenue base and slower rate of expense reduction.
To summarize our business challenges and outlook, I'd make the following observations. Number one, demand for paging continues to decline as customers continue to migrate to alternative wireless platforms. However, while high unemployment and a weak economy accelerated the pace of subscriber erosion in 2009, we expect our net unit loss rate to improve in 2010, as the economic recovery takes hold. Indeed, we've already seen some positive subscriber trends beginning to develop in the fourth quarter, as well as declining churn rates in healthcare, our largest market segment.
Number two, as subscriber trends improve, the rate of revenue erosion should also improve from 2009. The key to this improvement will be our ability to maintain strong ARPU, while continuing to reduce operating expenses at a faster rate than revenues decline. With our ability to maintain current ARPU levels uncertain, however, we will continue to educate customers about the distinct advantages of paging, including superior signal strength, reliability of message delivery, extensive network coverage, and significantly lower costs.
Number three, although operating expenses declined to historically low levels last year as we continued to write-size the Company to our business environment, additional expense reduction is essential in order for us to meet our performance goals. As such, we will stay focused on reducing operating expenses as necessary in all areas of the Company to achieve our 2010 business plan.
Also, as circumstances warrant, we may need to make additional changes to our operating structure to meet our projections for revenue, expenses and cash flow. This may involve challenging our fundamental strategic assumptions about where we offer our services, how we market them, what customer segments we support, and what pricing and ARPU levels would be required to provide that support.
Number four, despite our many challenges, I would remind you that USA Mobility has also considerable strengths. We are a debt-free and profitable company with significant sales, service, network and tax assets. What is more, we expect to continue to generate sizable free cash flow over the near-term, largely through our paging business, and return a portion of that cash to our stockholders through cash distributions and selective share repurchases.
And lastly, our Board and management will continue to exercise the same disciplined focus we have maintained over the past five years, as we pursue additional opportunities to create stockholder values.
Finally, I wanted to briefly mention one other business objective we expect to devote some time and attention to this year, and that is a greater openness to, and pursuit of, acquisitions that could provide both a measure of revenue stability, as well as allow us to unlock the value of our sizable tax assets. As many of you know, we have not actively pursued acquisitions for a number of years, as we focused full attention on our existing business.
In conclusion, 2009 was another year of outstanding progress for USA Mobility. Despite an extremely difficult economy and continued industry challenges, we were able to operate the Company profitably, meet our primary performance goals, reduce operating costs, increase organizational efficiencies, and pursue aggressive selling and marketing efforts to our core market segments. At the same time, we met our goal of generating substantial free cash flow, which enabled us again to return capital to our stockholders.
And most importantly, we continued to position USA Mobility for the future. Although we undoubtedly will continue to face additional economic and competitive adversity going forward, we look to build upon the solid progress we made in 2009 and achieve further success in 2010. As usual, we will keep you updated on our progress and other corporate issues on future earnings calls and press releases.
With that, I will ask the operator to open the line up for your questions. We would ask you to limit your initial questions to one and a follow-up. After that, we'll take additional questions as time allows. Operator?
Operator
Thank you. (Operator Instructions). Jim Altschul, Aviation Advisory Service.
Jim Altschul - Analyst
You didn't say anything about the status of the FCC proceedings regarding the backup power. Have there been any development? What is the current state of play on that one?
Vince Kelly - President and CEO
Right now, that has been pushed more to the back burner. They're working on this broadband plan that's going to come out next month, and so it's really not active at this time -- which is not to say that it won't be again at some point in the future.
Jim Altschul - Analyst
Now, I apologize, I know it's been discussed, but I'm remembering what a court -- didn't the court remand it or something? I mean, it's not a dead letter; they could come back and try to come up with some other kind of backup -- they haven't definitely -- the FCC has not said we're going to drop this matter forever. So (multiple speakers) --
Vince Kelly - President and CEO
Right. I mean, the form that they did the last order was challenged in court by the wireless industry. The wireless industry won and that particular issue went away -- which, again, is not to say that a regulator can't come back and do it again.
Jim Altschul - Analyst
But in light of what you said, it's not something they're focusing on right now, but conversely, you cannot assume that this is behind you. So, in terms of whatever you're contingency planning and how you're going to disperse and keep cash, you've got to be --?
Vince Kelly - President and CEO
Yes, I mean, it's not imminent. And as you've seen from the numbers, particularly the numbers Tom was just reading, we continue to reduce transmitters every year.
Five years ago, when we merged, we had over 18,000 transmitters. So the transmitters that we have are going down quite a bit. Also, we have spent a lot of time with the SEC, including time we spent with them this year, on why backup power doesn't make a lot of sense with respect to paging transmitters, because our networks are simulcast.
So, it's just not clear that if a backup -- a new backup power order were to come out, we would be included anyway. Because it really doesn't make sense for our technology to put backup power in every single transmitter, when if you lose one or two transmitters in a network, all of the other transmitters are simulcasting the same message at high power, and you're going to get it.
It's a very different technology than what you have with mobile telephony. I think the issue with backup power, at least the initial issue, was when phone power loses its power, the people that need to use their mobile phone close to that power, can't. I think that was all that they were concerned with. And paging got swept up in that initially.
It was interesting, because paging only if you had 500,000 or more subscribers got swept up in it. There's not a lot of paging companies that have that many subscribers. So we got caught in it. We're not sure that anybody else did. And anyway -- so we challenged it along with CPAI in court; went up to Federal District Court. It's over. But something could happen again and we might not be included next time around.
Jim Altschul - Analyst
Well, that's very useful to know. Thank you.
Operator
Harry Long, Contrarian Industries.
Harry Long - Analyst
Your balance sheet is really fascinating and I'm kind of sleep-deprived, so if I say anything incorrect, just stop me. But the basic question is on some excess capital on your balance sheet.
So it looks like, let's say you guys wanted to be total Puritans and keep enough cash in your receivables, et cetera, to be able to cover your total liabilities on the liability side of $54.75 million. And it would seem like with $133.75 million in cash and receivables, that you'd then have about $79 million in excess cash on the balance sheet that you wouldn't need in your core business.
And so that seems to -- with about 23 million shares, a little bit more, a little less, get you to about $3.40 in excess cash per share. So my question is, if you're distributing, let's say, $1 a share of a return of capital, and then let's say you have, if I remember it right, $20.3 million, which you could also do a buyback with, so let's say that's a little bit less than another $1 a share, it just seems like there's been an additional $1.40 which is excess to that [$2] (inaudible). So do you have any plans for that excess capital?
Tom Schilling - CFO and COO
I thought I addressed that. First of all, thanks for your question. We have distributed already over $12 a share in cash distributions to the shareholders and bought back over $40 million of stock.
We currently have a stock repurchase plan out there right now that expires at the end of next month. So our Board is going to review that to see if we should extend it, extend it and expand it, or cancel it. We're also going to review whether we should do a special dividend or not do a special dividend.
We're also going to review whether we should use some of that cash to purchase some more stable revenue stream, and also potentially unlock the value tied up in our balance sheet and our deferred tax assets, which is enormous and which we don't expect to use even half of with the existing business plan.
So, those are the things that we can do with the cash and with the excess capital. So that is your answer.
Harry Long - Analyst
Okay. And then the follow-up would be, how do you guys weigh internally doing an acquisition versus, let's say, hiring a team of, let's say, alumni from places like Google, Apple, Research in Motion, and doing it more through getting really talented people as opposed to an acquisition. Have you guys looked at getting alumni from any of those different companies, like product managers, designers, software people?
Tom Schilling - CFO and COO
We've actually hired firms to help us develop things like our I-LAND solution and our integrated resource management solution. We actually do that more -- instead of bringing them onboard, they tend to be software-type applications that you pay to get developed. And then you're done and you don't want to keep that kind of very-high-cost person on staff.
I mean, you might appreciate -- we've gone from $567 million in annual operating expenses in 2004 to $190 million this past year. And we've got to cut it down much more quickly. We've gone from $789 million of revenue in 2004 to just under $290 million this year. That's about a 20% a year drop. You roll that forward in five years, you've got less than $100 million of revenue.
So we can't be taking on a lot of really expensive staff when you know you're not going to be able to move the needle -- you're not going to be able to make enough of a change in that 20% core revenue erosion that's embedded in paging just because the technology continues to change.
So it's very difficult to make a bet on high-priced talent that you're really going to be able to turn that thing around. We have to keep reducing costs actually, and that's the challenge we have.
Operator
Will Hamilton, Granite Point Capital.
Will Hamilton - Analyst
I was wondering as it relates to the disconnect rate, whether you're seeing kind of similar trends so far in Q1, if you could comment about that.
Vince Kelly - President and CEO
Yes. We saw an improvement in the fourth quarter of 2009 and we've seen that same rate of improvement through today. Okay? But -- and that's great news. But what happens in the rest of the year? I mean, we were -- a year ago, we saw it get a lot worse on us. And we weren't expecting that. So, yes, the improvement rate has continued [to occur].
Will Hamilton - Analyst
Okay. And I missed, Tom, when you mentioned the transmitter count, I was wondering if you could repeat that. And also does the OpEx guidance include anything for severance charges or costs in 2010? Because it does seem to be, given what you did this last year, I know it's a declining top line environment, but to be pretty conservative. So I was wondering if there was anything else in that that we might not know?
Tom Schilling - CFO and COO
We do include what we anticipate for severance and restructuring charges in 2010 within that number of guidance.
And as we say, while it is a little bit maybe looking conservative, as we've been saying, we're expecting some margin compression. We had a fairly big year in some areas last year, in terms of cost reductions, and we don't expect the same sort of rate of reduction as we go into 2010.
Vince Kelly - President and CEO
He asked for transmitter counts too.
Tom Schilling - CFO and COO
Oh, the transmitter counts were -- we ended the year at 7,122 transmitters.
Operator
[Marco LaCasio], Equinox Partners.
Marco LaCasio - Analyst
A follow-up question on the cost structure and the outlook you guys have given, in terms of it being more difficult to continue to cut costs in line with the revenue erosion. If I look over the last few years, it seems like the payroll has been the area where you've had more difficulty cutting costs in line with the revenue decline. Would that be the area that the difficulty continues? Or are you starting to run up against the economies of scale in the non-payroll operating expenses as well?
Tom Schilling - CFO and COO
You know, we have. If you look at payroll, we've actually -- we've reduced our payroll pretty significantly; but to your point, it has not come down in lockstep with revenue.
When you look at going from 2,800 employees to under 700 employees in the last five years, we obviously aren't going to be able to make that set of magnitude reduction going forward. So that is one of the particular areas that is difficult for us going forward.
But it is also difficult in the site rents. If you look at the amount of transmitters, we're now down to -- when we merged, we had a lot of duplicate network. Arch had a network. Metrocall had a network at the time of the merger. So the process over the last few years has been eliminating duplicative networks within regional and local markets.
Now we're getting into more having to find ways to get more efficient replacing sites with cheaper sites. So the site rent as we go forward is also not going to have the sort of order of magnitude decrease as we've seen in the past, particularly what we saw in 2009, which was a pretty remarkable year in terms of site rent reduction.
Marco LaCasio - Analyst
Okay. And then following up on that, as your business continues to concentrate among the healthcare, large enterprise and government segments, and particularly the healthcare, my understanding is that most of the customers, especially in healthcare, would be primarily local or within their township or region. Does dismantling the national network that you have become an option or a necessity at some point in that process?
Vince Kelly - President and CEO
Well, actually, the national network gives us an ability to have economies of scale, because you kind of -- if you think about it, you kind of have like one SKU across many, many different markets. But there may be markets where that network needs to be trimmed down, because you just don't have the critical mass of healthcare customers in that particular market.
So we've actually -- in many respects, while we've had these duplicative networks or overlapping networks, in some cases you'd go in a market and you'd find 10 or 11 different frequencies operating, and you'd get it down to three or four -- you can continue to call that down to one or two. And we have these go-to networks that we've identified, we said, that's where we're going.
Oftentimes what you find is we're removing transmitters and removing costs, but the footprint that the residual customers are staying on is actually increasing. So it's been a dynamic that has actually worked to the benefit of coverage in many cases. But as we get smaller, that dynamic is going to start to change and we're going to have to look at, and we are doing, the total cost to operate in a given market versus the revenue potential. And where the margin is below our existing margin, we target that one, and over time, it will come down.
Operator
(Operator Instructions). [Lee Crocket].
Lee Crocket - Private Investor
I was hoping you could refresh me on a couple of data points that you've given in past presentations with respect to market share in the industry. You've typically been about 60%, as I recall, and American Messaging has been around 30%.
I think it was the third one may have been the -- perhaps it was SkyTel who was something less than rounded out by a bunch of mom-and-pop's. Could you give us any help -- update on that? And then I have a follow-up question with respect to how that might tie into any possible acquisition activity you mentioned.
Vince Kelly - President and CEO
You know, it's very difficult to give you good data on that right now, Lee, simply because they're all private companies and they don't report -- we don't have any way of getting our hands on that data.
I can tell you just qualitatively from our sales funnel reviews, when we're looking at the business we're taking, like as you've seen on the call this morning, we picked up a lot of hospital accounts last year. It's pretty clear to us that we're taking away more from them, so they're going to be churning at a faster rate than we are. But it's just very difficult to give you an exact, precise peg count of what our percentage is. It's growing, not shrinking.
Operator
And that concludes today's question-and-answer session. At this time, I'll turn the conference back over to Mr. Kelly for any closing remarks.
Vince Kelly - President and CEO
Thank you for joining us today. We look forward to speaking with you after we release our first quarter results. Thanks again and have a great day, everyone.
Operator
This concludes today's conference call. We thank you for your participation.