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Operator
Good morning, and welcome to The McGraw-Hill Companies first quarter 2010 earnings call. I would like to inform you that the call is being recorded for broadcast, and that all participants are in a listen-only mode. We will open the conference to questions and answers after the presentation, and instructions will follow at that time. To access the webcast and slides, go to www.McGraw-Hill.com and click on the link for the earnings announcement conference call. At the bottom of the webcast page are three links. If you are listening by telephone, please select the first link for slides only. For both slides and audio via webcast, select either Windows Media or RealPlayer. (Operator Instructions) I would now like to introduce Donald Rubin, Senior Vice President of Investor Relations for The McGraw-Hill Companies. Sir, you may begin.
Donald Rubin - Senior Vice President, Investor Relations
Thank you. And good morning to our worldwide audience. Thank you everyone for joining us this morning for The McGraw-Hill Companies first quarter 2010 earnings call. I'm Donald Rubin, Senior Vice President, Investor Relations for The McGraw-Hill Companies. With me today are Harold McGraw III, Chairman, President, and CEO, and Robert Bahash, Executive Vice President and Chief Financial Officer.
This morning, the Company issued a news release with our results. We trust you have all had a chance to review the release. But if you need a copy of the release and financial schedules, they can be downloaded at www.McGraw-Hill.com. Once again, that's www.McGraw-Hill.com.
Before we begin, I need to provide certain cautionary remarks about forward-looking statements. Except for historical information, the matters discussed in this teleconference may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Including projections, estimates, and descriptions of future events. Any such statements are based on current expectations and current economic conditions, and are subject to risks and uncertainties that may cause actual results to differ materially from results anticipated in those forward-looking statements. In this regard, we direct listeners to the cautionary statements contained in our form 10-Ks, 10-Qs, and other periodic reports filed with the US Securities and Exchange Commission.
We are aware that we do have some media representatives with us on the call. However, this call is for investors and we would ask that questions from the media be directed to Mr. Frank Briamonte in our New York office at area code 212-512-4145 subsequent to this call. Today's update will last approximately an hour. After our presentation, we will open the meeting to questions and answers. It's my now my pleasure to introduce the Chairman, President, and CEO of The McGraw-Hill Companies, Terry McGraw.
Terry McGraw - Chairman, President & CEO
Okay, thank you, Don. And good morning, and welcome to our review of the first quarter earnings and the outlook for the year. With me today is Bob Bahash, Executive Vice President and Chief Financial Officer, and we're going to start today by reviewing our first-quarter operating results and guidance for the segments, and for the corporation. Bob will then provide an in-depth look at our financials. And after the formal presentation, obviously, we will be pleased to answer any questions or take comments that you may have about The McGraw-Hill Companies.
Earlier today, we reported a 65% increase in diluted earnings per share for the first quarter. That's $0.33 versus $0.20 for the same period last year. Revenue increased 3.7%. But excluding the divestitures of Business Week and Vista Research, revenue grew by 6.7% in the first quarter. When the 43.2% increase in the fourth-quarter earnings per share was announced at the end of January, we said those results set the stage for more growth in 2010. Although the first quarter is seasonally the smallest of the year, we are obviously clearly off to a good start. The economy will continue to improve this year, real GDP is expected to rise about 3% in 2010, we are encouraged by improvement in financial markets, interest rates are expected to remain low, bond spreads narrowed again in the first quarter, and we still expect growth in our key education markets.
With that as an overview, let's now review operations and our prospects by each of the operating segments, and let's begin with The McGraw-Hill Education segment. In higher education, it is called the echo effect -- second semester ordering that echoes the pattern of the first semester orders from the previous summer. In a seasonally light first quarter for education, we saw the favorable side of the echo effect as our higher education group once again reported solid results, including double-digit growth in digital products and services. Revenue for The McGraw-Hill Higher Education, Professional and International Group grew by 8.3% in the first quarter, to $205.7 million. Revenue for The McGraw-Hill School Education Group declined by 9%, to $111.6 million in the first quarter. For McGraw-Hill Education in the first quarter, revenue increased by 1.5%, and the operating loss was cut by 19.3% to $61.8 million.
The first quarter is typically a light one for McGraw-Hill School Education. Because of the seasonality of the market, it was accentuated this year in the state adoption market, because North Carolina did not order. North Carolina is the only adoption state that usually makes substantial purchases of new materials before the end of March. It did so in 2008, again last year, but not in 2010. As a result, most of the orders from adoption states in the first quarter were for supplemental, residual, or intervention products. The adoption states were down slightly from last year, but were offset by stronger results in the open territory. We benefited from large orders from school districts in Ohio, Maryland, South Dakota, that initiated adoptions in 2009, but completed the purchasing earlier this year as funds became available. The increase in the sale of instructional materials in the first quarter was offset by a decline in the testing market, where we have elected to discontinue custom contracts in Florida, California, and Arizona.
In a formative market, we continue to make progress with Acuity, our market-leading assessment program. It's early in the year, and we're watching buying patterns closely. In some adoption states, local school districts have two years or even longer to purchase materials. In what may be an indication of the way stimulus funds are reaching districts, we have seen a year-over-year increase in industry sales for six consecutive months now. It started last September and it has continued through February. That's not intuitive, because historically, the fourth and first quarters are the slowest each year for the el-hi market.
Based on early trends this year, we still expect the el-hi market to grow 6% to 7% in 2010, even though we are trimming our estimate for the state new adoption market. As you know, previously, we had forecasted this market to grow between $925 million and $975 million. We are now forecasting a slight decline in that -- $875 million to $925 million, which still represents about an 80% year-over-year increase for the industry. Although no formal postponements were announced during the quarter, our reduced estimate for state new adoption requirements reflects pull-backs that have become apparent in several states.
In Indiana, which is officially adopting K-12 math in this year, the state department of education has recommended that districts delay purchasing until materials are available that align with the common core standards. Even though it will probably take the state several years to implement instruction and assessments based on those standards. The adoption has been funded, so it is difficult to gauge district response to this recommendation, but some effect is probable.
As an aside, where common core standards are an issue, we have promised to provide online and print supplements to cover any concepts or skills not presented in accordance with those standards in the newly state-approved materials now being sold. As budget pressures drive more district-level postponements than originally anticipated, we are also forecasting lower spending in several other adoption states, including Georgia, California, Virginia, and Kentucky. In Florida, the math adoption is looking very solid at the K-5 level. But some districts are delaying high school math purchases for budgetary reasons. There is also a possibility that South Carolina will delay the implementation of its 9-12 math adoption.
The reduction in the state new adoption market will be partially offset by higher residual sales in these states, as districts buy replacement copies and consumable materials of their older programs. We still expect a low single-digit decline in the industry's open territory sales. We are seeing some district-level postponements in the open territory, but the field sales force is also identifying new opportunities as the selling season develops, and the outlook at this time is reasonably optimistic.
We continue to see pent-up demand in both the open territory and adoption states. Federal stimulus funding distributed last year helped some districts implement delayed adoptions in the second half of 2009 and will contribute to purchasing in 2010, but the budget pressures are real. So we will continue to monitor market developments carefully. It is early days in the battle for state new adoption dollars, and let me reassure you that our School Education Group is still aiming for a share of at least 30% or better this year.
In testing, we continue to gain share in the market for formative assessments, which is largely made up of district-level adoptions. We also see new opportunities ahead for both formative and summited testing, as the winners of federal Race to the Top grants begin to implement their long-range plans, and as the movement toward common core standards and assessments continues to gain momentum. As many of you know, the common core movement represents a cooperative effort among the states to agree upon concepts and skills in math and language arts that all students should master at each grade level in order to meet internationally benchmarked criteria for college and career readiness. Drafts of the standards have been finalized and are now under review.
48 states, plus the District of Columbia, are taking part in this movement, which has been endorsed by the US Department of Education. The only two states that are not included at this point are Texas and Alaska. Applicants that declare their intention to adopt the standards by August of 2010 can earn extra points in the Race to the Top grant competition. Delaware and Tennessee have already won Phase One awards of $100 million and $500 million respectively, and Phase Two winners will be announced in September. Each state will have four years in which to spend its award, half of which will be distributed as subgrants to the local districts. Later this year, the Department of Education will also award a total of $350 million to multistate consortia with winning proposals for developing new assessments based on common core standards.
All this means is that we expect to see a very active market in the testing business over the next few years, with RFPs coming from consortia, states, and districts. McGraw-Hill, with its outstanding reputation for psychometric research and its complete range of assessment and reporting capability, will be well-positioned to benefit from these new opportunities. Present indications are that testing development work will begin in late 2010 or perhaps early 2011, and that common assessments will be implemented from 2012 through 2014.
The common core movement has favorable implications for the instructional material side of our business as well. We can expect to see more purchasing as states adopt materials that incorporate the new standards, and we also anticipate delivering more content to the schools in digital form, because most of the states' Race to the Top plans involve building out their technology infrastructures. We should also see cost savings in content development, as there will be less need for obviously state-by-state customization in the common core environment.
In higher education, we continue to benefit from increased enrollments. According to our own survey, and information from other sources, enrollments for the spring semester held steady, with the gains recorded last fall. We believe that federal stimulus dollars also helped to increase enrollments last fall, and did so again this year, although the effect is not easily measurable. The funding has gone to students in the form of increased Pell Grants. Higher allowable tax deductions for credit-related -- for college-related expenses, and a new post-9/11 GI Bill that has provided educational subsidies for more than 150,000 veterans since the fall of 2009. Student aid got another boost in March, when Congress passed the Student Aid and Fiscal Responsibility Act. It includes provisions to keep the Pell Grant program solid and to continue increasing the maximum awards from $5,550 this year, to $5,975 in 2017.
In the US college and university markets, students are embracing our digital products at a record pace. We saw strong growth in the usage of McGraw-Hill Connect, that's our new homework management and assessment platform, and implementations of our online courses, and in purchases of e-books. We now have more than 1.2 million registered users of McGraw-Hill Connect and our other digital study and homework management products, with more to come. In fact, McGraw-Hill Connect will add an additional 170 courses in 2010.
Creating original, media-rich, digital products in all of our markets is a priority. In the first quarter, we introduced our first digital subscription products for the professional business market. They are Kiss, Bow, or Shake Hands, a global business etiquette database with information on customs in more than 60 countries, and another one is Perfect Phrases for Managers, a performance support tool, based on a series of successful McGraw-Hill books that helps managers find the right phrase at the right time. For on-the-spot convenience, these products can be downloaded to virtually any digital device. Also, for the business market, we launched a program called Select, e-chapters in an instant, this program enables customers to buy downloads of chapters from our best-selling business books as standalone items. More than 750 chapters are currently available from major titles in finance and investing.
In medicine, we added a six -specialty site to our internationally successful Access Medicine suite. It's AccessPhysiotherapy, and broadens our addressable market by going beyond medical education and clinical practice and it goes into the allied health field. It is a powerful new site, providing searchable access to our leading physical therapy and internal medicine titles, interactive imaging content, curricular management tracking tools and tests, and more than 80 videos and exclusive lectures. We are also broadening our market geographically by signing a partnership agreement with a Chinese education and research network, which will make our Access suite of products available for the first time to Chinese students, educators, and researchers, just more fuel for the double-digit growth, our digital products are already producing in professional markets.
Let's sum up for McGraw Hill-Education -- growth in key education markets in 2010, 6% to 7% growth in the elementary/high school market, 5% to 7% in the US college market, segment revenue growth of 6% to 7%, and an operating margin unchanged from 2009.
All right. Let's now go to the financial services segment. Here, robust growth and transaction revenue was a key factor in financial services start to this year. In the first quarter, for financial services, revenue increased by 9.3%. Operating profit grew by 12.3%. The operating margin was 39%, versus 38% for the same period last year. For Standard & Poor's Credit Market Services, the 15.4% increase in the first-quarter revenue was driven by record high-yield issuance, strong growth in bank loan ratings, a solid gain in public finance, modest improvement in structured finance, 18.4% growth in international markets, and 12.8% growth in domestic markets. For S&P Investment Services, first-quarter revenue declined by 1.5%. That decline can primarily be attributed to the divestiture of Vista Research and the expiration of contract for the independent equity research required by the research settlement.
Let's take a closer look at these numbers. For S&P Credit Market Services, transaction revenue increased by 33.6%. That's revenue from new issuance in domestic and international markets. The key growth drivers in first quarter were surging high-yield volume, bank loan ratings, and public finance. Corporate high-yield debt issuance grew globally by 565%, to set an all-time record for the first quarter and obviously coming off of a lower base. It was the first quarter for the speculative grade issuance since 2007. The surge was driven partly by private equity-backed companies, refinancing the debt they took on for buyouts in the last decade. These companies aim to pre-empt a so-called maturity cliff by largely an LBO-related loans coming due in the next few years. High-yield issuers raised raised billions of dollars in the first quarter as risk premiums tightened. The increase in the global bank loan activity was primarily amend to extend to push out maturity.
Credit spreads, that's the excess interest rate over Treasury bonds, decreased dramatically during the past year. Both investment-grade and speculative-grade spreads continue to tighten in the first quarter. And as this table shows, we're near or just below their five-year moving averages at the end of March, and by the way, there was more contraction in April. We have also seen steady and significant contraction and spreads across all asset-backed security classes. As this table shows, there's been significant contraction in spreads for auto loan, credit cards, student loan, and that's all since the beginning of 2009. US public finance issuance in the first quarter of 2010 of $106 billion was up 17.4%, and just missed the all-time first-quarter record of $112 billion set in 2007.
The muni market continues to be fueled by the growth of Build America Bonds. This program enabled municipalities to issue a huge amount of taxable debt. In the first quarter, taxable bonds represented 31% of the muni market, well above the previous record of 11%. Structured finance also contributed modestly to the increase, primarily from asset-backed securities, and increases in Re-REMIC activity in the US residential mortgage-backed security market. But the growth in transaction revenue, essentially driven by new issuance activity, is not the whole story. Non-transaction revenue is a critical component, and here, too, we grew.
Standard & Poor's Credit Market Services' solid base of non-transaction revenue grew by 8.1% in the first quarter, and produced 67% of S&P Credit Market Services first-quarter revenue. 67%. To reduce dependency on any single market or asset class, S&P created a deferred revenue stream by emphasizing re-occurring annual fees through frequent issuer programs, surveillance fees, as well as subscription services. That's how we define non-transaction revenue, and despite changes in debt issuance levels, capital markets, and the economic environment, we expect the non-transaction revenue stream to be durable for some time. The growth of non-transaction revenue in the first quarter primarily came from increased subscriptions and annual fees. We are also benefiting, though, from increased demand for products and services not tied to new issuance, such as ratings evaluations services, an increase in new credits under surveillance, price increases, a modest favorable foreign exchange impact.
Turning to the Investment Services side of S&P, Capital IQ and S&P indices were primary drivers in the first quarter. Capital IQ continues to add clients, with more than 3,000 at the end of the first quarter. The number increased 13.5% from the same quarter last year, and sequentially, 4.8% since the end of 2009. To meet growing client demand, Capital IQ is expanding European and Asian operations by opening new offices in Milan and Tokyo.
S&P indices are experiencing a rebound in asset-based revenue, which is earned from issuers of exchange-traded funds and mutual funds benchmarked to our indices. Assets under management and exchange-traded funds based on S&P indices set a new record of $254.2 billion at the end of the first quarter, topping the record established at the end of 2009 by 2.9%. In the first quarter, 21 new exchange-traded funds based on S&P indices were launched, bringing the total to 238 exchange-traded funds, and endless permutations here, as an index for every type of investment is our goal. And in March, we introduced indices in commodities, fixed income, equities, strategy, and customized for a number of clients, and obviously, more are on the way.
As we look at the pipeline for S&P Credit Market Services, here is what we see. High-yield issuance should continue at a good pace, with proceeds predominantly used for leveraged loan repayments. The bank loan market will continue to be active. Refinancing needs will be a factor for some time, with $2 trillion in debt maturities due through 2014. We anticipate a greater number of investment-grade corporate transactions in 2010, although at a moderate par amounts compared to the high levels of 2009. The muni market still looks promising, despite constant headlines about state and local budget deficits. What the financial press fails to recognize is that these conditions have not translated into reduced ability to issue debt.
Taxable bonds are expected to drive growth, although traditional tax-exempt securities will continue to comprise the largest share of new issuance. The structured finance market has improved, but new federal rules and regulations will increase the cost of securitization and could temper new issuance. Longer term, these new rules underscore the importance of securitization as a funding tool.
Now, no discussion of prospects for financial services is complete these days without a review of the legal and regulatory outlook. Since our last update on litigation in late January, the courts have begun to issue significant decisions in lawsuits brought against The McGraw-Hill Companies and Standard & Poor's. At last count, 12 cases have been dismissed by eight federal court judges, 11 of which have been dismissed since the beginning of the year. During that same period, a motion to dismiss two related cases alleging fraud has been denied, pending discovery, as in the Abu Dhabi case last September. The court, and by the way, the same Judge Scheindlin who issued the Abu Dhabi ruling, was required by law to assume the plaintiff's allegations to be true at this preliminary stage of the litigations. We believe both of these cases are without merit, and will ask the court to dismiss them as soon as discovery is concluded.
The 12 dismissals have occurred in all three of the three major categories of claim. And again, the three major categories of claims are -- one, the underwriter lawsuits that claim that we are a distributor or seller of securities, which we're not, secondly the stock drop suits, and third, the suits involving state law claims alleging or including alleged fraud. These recent favorable decisions have not attracted a lot of attention, so let's review what's happened, since many of the key allegations against Standard & Poor's are starting to unravel under judicial scrutiny. Significantly, none of the dismissals have been based on the assertion of a First Amendment defense, underscoring again the erroneous claim by critics that Standard & Poor's uses the first amendment to shield it from all legal claims. In the first category, plaintiffs allege that McGraw-Hill is liable under the Securities Act of 1933, as an underwriter or seller of residential mortgage-backed securities rated by Standard & Poor's.
To date, four federal judges have granted our motions to dismiss in six separate underwriter actions. In light of these favorable rulings in the underwriter cases, class-action counsel in another underwriter case has recently amended its complaint, and this is in the Fort Worth employees retirement fund litigation, by dropping all claims against Standard & Poor's and two other rating agencies.
In a second category, this is in the stock drop area, our motions to dismiss were granted in three cases, in which purchasers of McGraw-Hill stock allege the Company statements about its earnings and ratings business were misleading, and purportedly violated the Securities Exchange Act of 1934, and ERISA. In the third category, we can report three dismissals of various state law claims. There also have been some significant decision in cases in which Standard & Poor's and other rating agencies were not parties. In these cases, the plaintiffs attempted to assert claims against an issuer or an underwriter on the basis of allegedly misleading statements about ratings, included in the disputed offering document. Many of these claims were based on much-publicized testimony regarding rating agencies given at Congressional hearings. In three cases, the federal courts have rejected these legal claims outright.
We believe that these decisions constitute meaningful legal precedent, which should help guide judicial rulings in the remaining cases. The courts have been clear and unambiguous in their decisions. And here's what I mean. In dismissing the underwriter claims against the rating agencies, and in the New Jersey Carpenters Vacation Fund case, Judge Baer -- spelled B-A-E-R, Judge Baer, wrote, and I quote, "Plaintiff's allegations do not support an inference that rating agency defendants were involved in the sale or distribution of the securities, such that they could be considered underwriters."
In rejecting claims that the rating agencies somehow controlled laymen, Judge Kaplan wrote in the Lehman Brothers securities and ERISA litigation suit, "This complaint, fairly read, alleges only that the rating agencies had the power to influence Lehman with respect to the composition of pools of mortgages to be securitized and that credit enhancements the rating agencies regarded as necessary to obtain the desired rating. But these allegations fall considerably short of anything that could justify a reasonable trier of fact in concluding the decision-making power lay entirely with the rating agencies."
In concluding that ratings are opinions and not statements of fact that are actionable under the securities law, Judge Baer also pointed out that, "Credit ratings and the relative adequacy of protective credit enhancements are statements of opinion, as they are predictions of future value, and future protection of that value." In dismissing the allegations based upon alleged purported failures to disclose rating agencies' conflicts of interest, Judge Kaplan wrote, "The Securities Act does not require disclosure of that which is publicly known. And the risk that rating agencies operating under a conflict of interest because they were paid by the issuers has been known publicly for years." And by the way, I might add for more than 40 years, as a matter of fact, on that.
Another critical point was recognized by the court in the New Jersey Carpenters Vacation Fund case. In ruling that investors were adequately cautioned in offering documents about the risks and limitations of using credit ratings, Judge Baer wrote, "The offering documents adequately bespoke caution about the risk entailed by the credit ratings and credit enhancements and disclosed the risks of relying on credit ratings that the potential inadequacy of credit enhancements and that a lack of historical data made future predictions about value inherently difficult." In other words, the offering documents "warned investors of exactly the risk the plaintiffs claim were not disclosed."
A few minutes ago, I said that the federal courts were making important decisions in the three similar cases in which Standard & Poor's and other rating agencies were not defendants. They are the Plumbers' Union Local v. Nomura Asset Acceptance Corporation. The other one was New Jersey Carpenters Health Fund v. DLJ. And New Jersey's Carpenters Health Fund v. RALI. Addressing after-the-fact criticism of rating agencies, Judge Stearns pointed out in the Plumbers Union Local No. 12 Pension Fund v. Nomura, and I quote, "None of the purported comments made by S&P and Moody's employees in the wake of the collapse of the subprime mortgage market in 2007, 'supported the inference that the ratings were comprised -- compromised as of the dates in 2005 and 2006 when registration statements and prospectus supplements became effective.'"
We think there are some clear take-aways from these recent decisions. The courts are ruling that rating agencies are not underwriters under the securities law. Rating agencies are not sellers of securities under the securities law. Rating agencies are not controlling persons under the securities laws, that ratings are opinions, not statements of fact. After-the-fact criticisms of rating agencies such as those that have appeared in the press do not support an inference that rating agencies did not believe the ratings were appropriate at the time they were issued, that rating agencies alleged conflicts of interest were widely known by investors, and that investors were adequately cautioned about the risks and limitations of using credit ratings. For example, they are not recommendations obviously to buy, sell, or hold securities. They never were.
Clearly, the courts are also demonstrating that they understand the difference between credit risk and market risk. That others do not is on display almost daily by some sophisticated investors who claim they relied on ratings to make their investment decisions for themselves, or as fiduciaries for others.
Turning to the regulatory situation, it obviously remains a fluid situation. Legislation in the Senate is paradoxical and a potential problem. A court tenant in the proposed -- tenet in the proposed legislation expresses unambiguously in the preamble to the Senate bill says NRSROs should be subject to the same standards of liability and accountability as -- one, security analysts who recommend the buying of securities, two, the investment banks that structured and sold securities, and three, auditors who certified the issuer's financial statements and other market participants.
And yet, as currently written, other parts of the legislation would lead to the opposite result. They would impose materially different legal pleading standards for federal securities fraud claims, distinguishing NRSROs from all other defendants in the same case. In other words, a separate lower pleading standard would apply only to NRSROs in the same cases alleging federal securities fraud violation. And let me be clear here. We're not looking for special legal treatment in lawsuits for securities fraud. We are simply saying that NRSROs should be subject to the same legal pleading standard as everybody else. No more, no less. To impose a lower pleading standard just on NRSROs is clearly unprecedented and discriminatory. We fully support Congressional proposals to increase accountability, transparency, and oversight of credit ratings agencies. They should be accountable if they knowingly issue misleading ratings.
We continue to work with Democrats and Republicans to make our position very clear. Passage of the bill by the Senate and reconciliation with the version passed by the House of Representatives is difficult to predict. Some expect the Senate to vote on this bill before Memorial Day. But there is also uncertainty on when the Senate and the House would convene a Conference Committee to work out the difference. I guess it is stay tuned.
S&P is also focused on new SEC regulations that go into effect on June 2. A key new rule is known as 17-G5. And it requires issuers and arrangers to make the underlying information that they provide on structured financing available to all NRSROs, whether they are paid or not to produce a rating. The goal is to encourage NRSROs which have not been asked to rate transactions, to issue unsolicited ratings. S&P is working with market participants to implement this new rule. S&P is also working to meet new disclosure rules on its history of rating actions. We also continue to work with regulators overseas to ensure timely compliance with their new rules and regulations. We continue to push for a regulatory framework that provides consistent standards across all geographic boundaries and jurisdictions.
So let me sum up for financial service, the market is clearly recovering. We are making progress in the courts. We are proceeding to meet the new regulatory requirement. The outlook for legislation in the United States remains fluid. And by the way, Europe is complete, Australia is complete, Japan is complete. Revenue is expected to grow in high single digits with improvements at S&P Credit Market Services and S&P Investment Services, and operating profit will grow. The operating margin will decline by about 100 basis points, reflecting investments in infrastructure to support future growth, and to comply with new regulatory requirements.
And finally, let's take a look at the information media area. In the first quarter, revenue declined 8.5%. Operating profit increased by $25 million, to $27.8 million. The operating margin was 13.5%, compared to 1.2% for the same period last year. Last year, we had a full-year margin in this range. The last time we had a full-year margin in this range was in 2004. That year, the segment reported an operating margin of 14.9%.
In the business to business market, we have been building on leading industry positions, where information and media products and services represent the standard or provide leading benchmarks. A lot of progress has been masked by deterioration in the advertising market experienced by Business Week. In the first quarter, the impact on operating profit and the operating margin is apparent, now that Business Week's expenses have been eliminated. And because Business Week was not divested until December 1 of 2009, the positive impact on year-over-year comparisons will be with us for 11 months of 2010. Excluding the divestiture of Business Week, revenue for the segment grew by 4.3%, and the revenue for the business-to-business group increased 4.5%, instead of the reported 9.5% decline.
Revenue growth at Platts was the primarily driver in the business-to-business group's first quarter. Demand for our global energy data and information products produced strong growth, in both domestics and international markets. There also was improvement at JD Power and Associates and aviation. Softness in construction reflected difficult conditions for smaller regional contractors in the current downturn.
The digital transformation of this segment continues to be a positive factor. Business-to-business digital products and services accounted for more than 60% of the group's first quarter revenue and contributed to margin improvement. Broadcasting produced a 2.2% revenue increase in the first quarter, benefiting from a pickup in auto advertising and some political advertising. Summing up for information and media, the 2009 sale of Business Week will impact revenue and the operating margin in 2010. Revenue will decline in the mid-single digits, but excluding $100 million from Business Week, will increase in the mid-single-digit range, and the operating margin will rebound, climbing into the mid-teens.
That completes our review of the operations, and the outlook for the segments in 2010. Summing up for the corporation, this year is off to a good start. But until we get a little bit better visibility on some of the trends in our key markets, we're maintaining our original guidance of diluted earnings per share $2.55 to $2.65. Okay. With that, let me turn it over to Bob Bahash, our CFO, and go into a little bit more depth on the financials. Bob?
Bob Bahash - Executive Vice President & Chief Financial Officer
Okay, thank you, Terry. Maintaining a strong financial position is a corporate priority. We had a healthy balance sheet at the end of 2009. And we ended the first quarter in roughly the same position. Some key measures were virtually flat with our year-end position. Total debt stood at $1.2 billion. And cash and short-term investments at $1.235 billion, which resulted in a slight positive net cash position. Our debt is comprised entirely of long-term, unsecured senior notes, as we have no commercial paper outstanding.
We will look at the free cash flow in more detail in a few minutes, but first I want to focus on expenses for 2010. Segment expenses were down 2.6% in the first quarter. But we expect some ramp-up for the balance of the year, as we make investments in technology, incur additional expense related to selling and marketing at McGraw Hill Education, and also incur expenses to increase our talent base in each of our segments to contribute to our future growth. Increased investments later in the year are a key reason why we are not changing our guidance after reporting a substantial increase in earnings per share in the seasonally small first quarter.
So let's look at what we anticipate in each of the segments as the year unfolds. As a reminder, for purposes of full-year expense guidance, I'll speak to adjusted expense growth, which represents expense growth adjusted to exclude 2009 restructuring charges, as well as the loss on the divestiture of Vista, and the gain on the divestiture of Business Week.
Let's start with McGraw Hill Education. The year is off to a good start. First-quarter expenses declined 2.6%, or 4.7% at constant currencies. This segment benefited from savings from the second quarter 2009 action to combine our core basal publishing operations with our alternative basal and supplemental publishing operations, as well as reduced expenses due to the planned phase-out of statewide custom contracts in California, Florida, and Arizona.
For the full-year 2010, as Terry indicated, we now expect segment revenue growth of 6% to 7%, versus the previous guidance of 7% to 8% increase. Despite the reduced revenue growth, we're maintaining our guidance of an unchanged adjusted operating margin as we now anticipate expenses to increase 6% to 7%, compared to our previous guidance of a 7% to 8% increase. Expense growth is driven by an increase in selling and marketing costs due to the robust state new adoption opportunity. Given the seasonality of the business, these costs are generally not significant in the first quarter.
Additionally, we continue to invest in both technology and personnel to support our digital initiatives, particularly at higher end and professional, in order to provide value and choices for our customers. For financial services, expenses increased 7.5% in the first quarter. At constant currencies, and excluding the impact of these divestiture of Vista, expenses increased 5.4%. For the full-year 2010, we continue to expect expenses to increase roughly 9% to 10%, versus the 2009 adjusted expense.
Expense growth is largely driven by continued investment in our fast-growing businesses, the carryover impact of 2009 hires, as well as planned hires in 2010, and additional investment to support our regulatory and compliance efforts. The impact of investments, including new hires, will be more pronounced as the year progresses. Our expense guidance assumes approximately $20 million in additional costs relating to our regulatory and compliance initiatives, though this is obviously highly dependent on the final form of regulation. At Information and Media, first quarter expenses declined 19.9%, or 20.5% at constant currencies. The divestiture of Business Week reduced revenue by $27.8 million, and expenses by $40 million, for a positive profit impact of roughly $12 million in the quarter. The segment also benefited from restructuring actions taken in 2009.
For the full year, Information and Media will reflect savings from the Business Week divestiture of $38 million, as we manage vacant spot and certain other support costs within corporate expense, which is increasing approximately $13 million due to the divestiture. For 2010, reflecting primarily the divestiture of Business Week, expenses are expected to decline in the low teens versus 2009 adjusted expenses. Corporate expense in the first quarter was $36 million, a $2.4 million increase versus the prior year. The increase was primarily driven by increased excess space.
For 2010, we continue to expect corporate expense to increase $25 million to $30 million. The primary reason for the increase is driven by higher excess space in New York, resulting from the Business Week divestiture, as well as the restructuring actions at McGraw-Hill Education. Excess space will increase later in the year when Business Week moves to the Bloomberg offices.
Now let's discuss free cash flow. As a reminder, we define free cash flow in the following manner. We start with cash provided by operations, for the cash flow statement. We then subtract the following items -- prepublication investments, purchases of property and equipment, additions to technology projects, and dividends paid to our shareholders. The result is free cash flow that is available for acquisition, share repurchases, or to pay down debt.
For the quarter, free cash flow improved to a negative $12.8 million, compared to a negative $56.2 million in the prior year. Since this is by far our smallest quarter, due to the seasonal nature of our businesses, we normally incur a net cash outflow in the first quarter. Improved operating results reduced our cash outlay. We continue to anticipate free cash flow this year in the range of $550 million to $600 million. Reduction in free cash flow versus 2009 is due largely to more challenging working capital comparisons, as well as increased investments, which I will address in a moment. Regarding our US pension plan, we still anticipate no cash funding requirements this year, but continue to expect an increase in pension expense of approximately $20 million in 2010.
Earlier, I pointed out our investments would grow in 2010. So let's take a look at some of the growth areas. Prepublication investments were $30 million in the first quarter, a decrease of $12.8 million compared to the first quarter of 2009, largely due to timing. We expect prepublication investments to ramp up in the second half of the year. So for the full year 2010, we continue to expect prepublication investments of approximately $225 million to $235 million, a $48 million to $58 million increase versus 2009, primarily due to opportunities in the growing state new adoption markets. Purchases of property and equipment were $7.6 million in the first quarter. A slight decrease versus the first quarter of 2009, but we do continue to expect full-year expenditures of approximately $90 million to $100 million, versus $68.5 million in 2009, and this is largely driven by increased technology spending.
Let's now review non-cash items. Amortization of prepublication costs was $26 million in the first quarter of 2010, a $1.5 million decrease versus the prior year. In 2010, we continued to expect $260 million to $265 million, versus a $270 million in 2009. The decrease reflects the lower level of investment made in 2009. Depreciation was $26 million in the first quarter, versus $29.4 million in the first quarter of 2009. We now expect depreciation to be closer to $115 million, versus our previous estimate of $120 million, due to a shift in the timing of certain capital expenditures. Amortization of intangibles was $10 million for the first quarter, and we continue to expect it to be approximately $40 million for the full year.
Our diluted weighted average shares outstanding was 316.3 million in the first quarter, a 4.2 million share increase versus the same period last year, and a 1.8 million share increase from the fourth quarter of 2009. The increase was driven by stock price appreciation, as well as issuance relating to employee plans. Fully diluted shares at the end of the quarter were approximately 317 million. Net interest expense was $22 million in the first quarter. That compares to $20.6 million in the same period last year, and $20 million in the fourth quarter of 2009. We continue to expect full-year interest to be roughly comparable to 2009, which was $77 million.
Regarding the Company's effective tax rate, the rate in the first quarter for 2010 was 36.4%. That's unchanged from 2009. And we expect a comparable rate for the full year. Now, while it does not impact the tax rate, I did want to point out that in the first quarter, we made a cash tax payment of approximately $35 million, due to organizational restructuring actions related to our international operations, that will largely be recovered through reduced tax payments in the second half of this year.
There has been a great deal of publicity recently regarding the Patient Protection and Affordable Care Act, signed into law on March 23, 2010, and the Health Care and Education Reconciliation Act of 2010, signed into law on March 30, 2010, which together eliminate the tax deductibility of employer-paid retiree prescription drug benefits, which are reimbursed by the government in accordance with the Medicare Modernization Act of 2003. Our post-retirement benefits program does not include a very significant portion of retiree prescription drug benefits, which are reimbursed per the Medicare Modernization Act, so in short, the impact of this new legislation on our financials is immaterial.
Our unearned revenue continues to grow, ending in the quarter at $1.1 billion, up 2.8% from the prior year. At constant foreign currency exchange rates and excluding the impact of divestitures from most notably Business Week, it grew 4.3%. Financial services makes up 75% of the corporation's total unearned revenue. While comparatively small, McGraw-Hill Education continues to show strong unearned revenue growth, driven by an increase in subscription-based products, particularly in higher education. For 2010, we continue to expect mid-single-digit growth in unearned revenue.
Lastly, I would like to provide an update on our share repurchase program. In January, we announced that we plan to resume share repurchases in 2010. In the first quarter, we did not make any repurchases, so there continues to be 17.1 million shares remaining from the 2007 authorization from the Board of Directors. We remain committed to resuming the program in 2010. Thanks. And now back to Terry.
Terry McGraw - Chairman, President & CEO
Okay. Thanks, Bob. And Don? Thank you.
Terry McGraw - Chairman, President & CEO
(Operator Instructions) We'll now take our first question.
Operator
Thank you. This question comes from Peter Appert with Piper Jaffray. Sir, your line is open.
Peter Appert - Analyst
Thanks. Terry, you mentioned in your comments that price increases at S&P were one of the drivers of revenue growth. Can you give us any specifics in terms of what you're doing from the pricing standpoint? And then the second question, I will just throw out is, in the context of the potential for some change in the pleading standards, how do you think you might respond in terms of business strategy or business practices? Thank you.
Terry McGraw - Chairman, President & CEO
Okay, with the price increases, again, depending upon what error we're talking about, are all pretty modest. If you are looking at it overall, it would be in the 3%, 4% range, on that. In terms of the pleading standards, and the liability standard that is part of the current Senate bill, we're still hopeful that we get more clarification. We're not looking to change anything, Peter, in that one, and we're certainly not saying that we shouldn't have a liability standard. We just want a liability standard that's consistent for all market participants in all of that. And so when they talk about, in the legislation, "reasonable investigation," they just leave it at that point, and what it's really doing is leaving to the court what constitutes a reasonable investigation. So all we're pushing for, is be a little bit more forthcoming, and clarify the position. But -- so we think we have a good chance of getting that part done.
If, for whatever reason, the pleading standard for rating agencies was lower, it would impact us, because we would -- what we would do is in terms of rating activity, we would probably not rate some smaller, more speculative emerging companies, and that doesn't do anybody any good. And it limits the capital formation process. So we're pushing hard for clarification on what a reasonable investigation is. And I think at the end of the day, we will get that.
Peter Appert - Analyst
Thanks, Terry. And then just one follow-up for Bob. On the repurchases, Bob, any particular reason why you didn't jump in, in the first quarter, and do you have a thought in terms of how many shares you might buy this year?
Bob Bahash - Executive Vice President & Chief Financial Officer
No, as I mentioned, on the call, back in January, we indicated that we were going to enter the year on a cautious basis, so we really stayed that course for the first quarter. And I did indicate on that call that we would repurchase the 17.1 million shares over time, and did not specify how much in the year. And we're really not prepared to really talk to how much for the given year.
Peter Appert - Analyst
Okay.
Operator
Thank you. Our next question comes from William Bird with Banc of America. Sir, your line is open.
William Bird - Analyst
I was wondering if you could talk a little bit to education, and how you think about 2010 in terms of residual and open territory sales development. Thank you.
Terry McGraw - Chairman, President & CEO
Yes. Hi, Bill. Yes, as we were saying, we are looking for some modest increases, overall, 6% to 7% revenue growth, and that would constitute some recovery in the open territories, which we saw in the first quarter, on that one. So you know, again, modest increases in the open territory, and because of Texas and Florida, we see some increases there.
Bob Bahash - Executive Vice President & Chief Financial Officer
Actually, let me just add on to that. We are looking at a very robust new adoption calendar, as you know, and we feel pretty good about the size of that calendar, and hopefully that will hold together. The overall increase of 6% to 7% is of course weighted to reflect the very significant percentage growth from the adoption states, but the residuals and open territories, although they performed very good in what is a light quarter, that being the first quarter, we still are being cautious for the year. Hopefully, as Terry points out, we hope to see some increases. But we are anticipating roughly a decline in open territories in the 3% range on a full-year basis and residuals in the high single digits, but I know Terry is encouraged by what happened in our first quarter, and we hope it carries through, but in terms of how we came to the 6% to 7%, it's weighted for the very significant increase in adoption states, with the declines both in residuals and open territories.
William Bird - Analyst
Thank you.
Operator
Thank you. Our next question comes from Craig Huber with Access 342. Your line is open.
Craig Huber - Analyst
Yes, good morning. A couple of questions. Just one at a time, please. Incentive compensation, can you speak to how large that number was in the first quarter versus a year ago?
Bob Bahash - Executive Vice President & Chief Financial Officer
The incentive compensation was not a significant increase, so that's why we did not talk about incentive compensation, in terms of year-to-year change.
Craig Huber - Analyst
Okay. And then also, on the non-transaction revenues, if I remember correctly, your first quarter last year was more depressed, just given timing of some, I guess, annual contracts didn't get booked until the second quarter that usually get booked in the first quarter. Is that correct? In other words, I assume you're not assuming up roughly 8% for non-transaction for the year, correct, as I think you were in the first quarter?
Bob Bahash - Executive Vice President & Chief Financial Officer
I'm not sure. Could you ask that again, please?
Craig Huber - Analyst
I'm sorry. Wasn't your non-transaction revenues in the first quarter a year ago artificially depressed because of timing? The 48% growth this year was kind of artificially high in the first quarter?
Bob Bahash - Executive Vice President & Chief Financial Officer
That's correct. That's right. We're expecting growth this year, but it was -- last year was artificially higher, correct.
Craig Huber - Analyst
Okay, and then my last question, please, can you just give us a ballpark of your digital revenues within elementary, high school, and college? How much does digital represent of the revenues in each of those areas, maybe your outlook for this year on those percentages?
Bob Bahash - Executive Vice President & Chief Financial Officer
Well, digital revenue overall for McGraw-Hill Education, in total, K through professional, is still in the single-digit levels. And that's influenced more by the lower percentage of digital coming out of your K-12 space. On the other hand, when we look at the Higher Education, Professional, that's where we're seeing some significant growth. And that relates to the point I mentioned about the growth in unearned revenue.
A big contributor to our year-to-year change in Higher Education revenue in the first quarter is coming from digital, which is getting up close to half of the growth that we saw. Professional represents, because of the nature of that business, almost 25% of the revenue of Professional is digital, and the Higher Education is a pretty solid number as well. So it's roughly mid -- in the range of 14%, 15% for the Higher Educational, Professional, International segment, and growing.
Terry McGraw - Chairman, President & CEO
Growing at a faster rate.
Craig Huber - Analyst
If I could just ask one other thing, Terry. You spoke a little bit about the US bank loan market. What is sort of your outlook for this year for that market? And I guess for Europe as well?
Terry McGraw - Chairman, President & CEO
Well, as in the first quarter and what we project for the rest of the year and probably into 2011, we see a good high-yield market, and the bank loan rating market being very solid as well. So both of those markets, I think are going to be contributors all year on that one, as is the public finance market.
Craig Huber - Analyst
Great. Thank you.
Operator
Our next question from Brian Shipman with Jefferies. Your line is open.
Brian Shipman - Analyst
Thanks. Good morning. First question is, what was pricing like in the higher education textbook market? And then second, with respect to financial services, specifically on Capital IQ, what areas of this business functionality would you like to improve, fixed income being important, how would you weigh the build-versus-buy decision? Thank you.
Terry McGraw - Chairman, President & CEO
Good morning, Brian. Pricing on the higher ed, again, it differs a little bit by category, but overall about 4%. On the Capital IQ side, it's across the board, both in terms of the pre-trade and post-trade aspects of the market. And we're looking for functionality, increased capabilities, in terms of a number of portfolio management capabilities, both on the equity and the fixed-income side. So it's across the board.
Brian Shipman - Analyst
And then how do you weigh the -- [ Inaudible ]
Terry McGraw - Chairman, President & CEO
I lost you, Brian. Say that again.
Brian Shipman - Analyst
How would you weigh the build-versus-buy decision on that investment possibility?
Terry McGraw - Chairman, President & CEO
Well, first of all, I mean, you've got to have a very, very steady and comprehensive organic growth component here. You're constantly working on customer needs, and developing product for them there as well. And obviously, being able to add certain data sets, as well as analytic capabilities, is important as well. But we like the organic side of this, but are also looking at a number of transactions that could also enhance a customer's offering.
Brian Shipman - Analyst
Thank you.
Operator
Our next question comes from Sloan Bowman with Goldman Sachs. Your line is open.
Sloan Bowman - Analyst
Good morning. Thank you very much. Just two questions. First, just kind of an update on the legal liability standards and kind of where you think credit rating agency reform falls within the list of things to be debated. If Blanche Lincoln is maybe the first thing that people are talking about, how much air time is legal liability for you guys getting?
Terry McGraw - Chairman, President & CEO
Well, again now, we're talking about the completion of the financial overhaul reform bill. And as the Senate version now has it, the legal liability standard is something that we think is very justifiable and important to the bill for us. What we're again looking for is clarification of what reasonable investigation means. And if you leave some of these things sort of ambiguous, you're leaving it to the courts to define where you are. We think at the end of the day that we will see some clarification in the language. And again, that's all we're talking about. We're not talking about reducing the liability standards or anything. We think that the liability standard for all market participants should be the same, and not different for one of the participants, namely us, on that one. So if we can clarify some of the language, and I think that is a -- that should be a pretty easy lift, on that one, you know, we're fine.
Sloan Bowman - Analyst
Okay. And then just a question on capital allocation and we heard some color on the rationale on share repurchases, but is there a certain -- is it that financial reform that you're working to get through to either getting more capital to work for share repurchases or potential acquisition?
Terry McGraw - Chairman, President & CEO
Yes, again, we're balancing all aspects of organic acquisition, share repurchase, and so forth. We have been obviously very committed to share repurchase. We announced that we're going to resume it. And we'll be into that very shortly. We're excited about the share repurchase component.
Sloan Bowman - Analyst
Okay. And just a follow-on to that, on the potential acquisitions, is there a thought to sizing or what potentially could be put to use in 2010?
Terry McGraw - Chairman, President & CEO
Yes, I mean again, I think that activity is picked up, and we're obviously looking at all aspects of this. But again, we have a very large organic component right now, and most transactions are smaller in nature that we're looking at.
Sloan Bowman - Analyst
Okay. Thank you.
Operator
Our next question comes from Michael Meltz with JPMC. Sir, your line is open.
Dave Lewis - Analyst
Thank you. This is Dave Lewis for Michael. Just two quick questions. What was the actual revenue loss from testing contracts and education in Q1 '10? And what should that run the next few quarters, please?
Bob Bahash - Executive Vice President & Chief Financial Officer
We do not disclose that size of that revenue, but just we simply are pointing out that we're shifting our focus here, very heavily to the formative testing opportunities with our Acuity program, which is just growing very, very rapidly. This is an electronic-based program. We're seeing tremendous market gains in shares and such. And some of the contracts that we had were just simply older contracts that were lower-margin contracts that we chose to let them wind down. But we don't break that out specifically.
Terry McGraw - Chairman, President & CEO
Michael, the growth is going to be on the formative side, and it is going to be very, very important, and when we start talking about the common core standards, and the role that assessment is going to be playing, with assessment being embedded into the educational materials, it is going to take on even more significance. And so, that is what we're doing. We're concentrationing on more on the formative side, and pulling back from some of the summative large custom contracts that heretofore that we've been in.
Dave Lewis - Analyst
Terrific. And just a quick follow-up. For the Information and Media business, is 15% to 20%, I know you guys have guided to the margin for the year, but is that a run rate you're comfortable with going forward? 15% to 20% margin?
Terry McGraw - Chairman, President & CEO
Well, you know, at this point, it's a little early, but the mid-margin range is probably what we're more looking at here.
Dave Lewis - Analyst
Okay. Thank you, guys.
Terry McGraw - Chairman, President & CEO
Thanks.
Operator
Our next question comes from Edward Atorino with Benchmark.
Edward Atorino - Analyst
Hi, good morning.
Terry McGraw - Chairman, President & CEO
Hi, Ed.
Edward Atorino - Analyst
Hi, how are you? I know television is pretty small, but some broadcasters reported double-digit gains, and you're reporting only 2%. Was there anything in your markets that kept the growth rate down?
Terry McGraw - Chairman, President & CEO
No, except for the fact that obviously in terms of some of the network compensation issues for us, we've dealt with that upfront and again, as you know, we're paying ABC now, than the reverse, and there is that effect, but no, I think it is going to be a much improved year. And especially for us in the San Diego and Denver markets and some of the Hispanic TV Azteca affiliations, they're looking good. I think that the political advertising one is the wildcard for this year. And we're seeing political advertising in the first quarter. Usually you won't see it until the end of the second quarter. But we're already starting to see it.
Edward Atorino - Analyst
What is your pacings for the second quarter in television?
Bob Bahash - Executive Vice President & Chief Financial Officer
Pacings are running much better than the first quarter, Ed.
Edward Atorino - Analyst
You don't want to be any more specific than that?
Bob Bahash - Executive Vice President & Chief Financial Officer
No, no, but just -- well, it is early in the quarter, at this point in time, but right now our pacings are running pretty good.
Edward Atorino - Analyst
Okay. Thanks.
Operator
We will now take our final question from Drew Figdor with Tiedemann and Company. Your line is open.
Drew Fidgor - Analyst
Hi. We read in the reports recently about the whole IDC situation, and I think there were reports recently that you guys pulled out of that, and I was hoping you could help us understand what your current strategy is with relation to M&A? Sort of, it seemed like an opportunity that would seem to fit with you. So, whether you guys weren't interested in things due to size, or whether it was something more specific.
Terry McGraw - Chairman, President & CEO
Drew, as a matter of good practice, we don't comment on any potential transactions or not transactions on that. You know, clearly, in terms of use of free cash flow, one, we take care of -- we're very focused on the dividend and the share repurchase program, we need to take care of -- of all of our organic growth needs, and we continue to look at possible transactions that can fill gaps within some of our offerings. We're looking hard across the board, in terms of all three operating segments, but again, a broader -- any kind of transaction needs to fill a gap that we would have in terms of any kind of customer offering. But we have to stay very active in the market, and we continue to look at a lot of different things, and we will weigh them relative to the other opportunities we have.
Drew Fidgor - Analyst
Right. Okay. Thanks so much, guys.
Terry McGraw - Chairman, President & CEO
Thanks, Drew.
Operator
That concludes this morning's call. A PDF version of the presenter's slides is available now for downloading from www.McGraw-Hill.com. A replay of this call will be available in about two hours. On behalf of The McGraw-Hill Companies, we thank you for participating and wish you a good day.