使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Good day, ladies and gentlemen, and welcome to the Q2 2014 Synchronoss Technologies, Inc. earnings conference call. My name is Adrian I will be the operator for today.
(Operator Instructions)
As a reminder, this call is being recorded for replay purposes. I'd now like to turn the call over to Karen Rosenberger, Chief Financial Officer. Please proceed, ma'am.
- CFO
Thank you. Good morning, and welcome to the Synchronoss second quarter 2014 earnings call. We will be discussing the results announced in the press release issued before the market opens today. Again I am Karen Rosenberger, Chief Financial Officer of Synchronoss. With me on the call is Steve Waldis, Founder and CEO.
During the call we will make statements related to our business that may be considered forward-looking statements under Federal Securities laws. These statements reflect our views only as of today and should not be reflected upon as representing our views as of any subsequent date.
These statements reflect our current views regarding the future and are subject to a variety of risks and uncertainties that could cause actual results to differ materially from expectations. For a discussion of the material risks and other important factors that could affect our actual results, please refer to those listed in our SEC filings including our most recently filed annual report on Form 10 K and quarterly report on Form 10-Q.
With that, I will turn the call over to Steve and then I'll come back a bit later to provide some further details regarding our financials and our forward-looking outlook. Steve.
- Founder & CEO
Thank you, Karen. Good morning, and thanks for joining us on our call today to review our second-quarter financial results which were at or above the high-end of our expectations on both the top and bottom line.
Our Non-GAAP revenues of $103.6 million grew 22% on a year over year basis and exceeded the high end of our guidance. From a profitability perspective, we generated 25% Non-GAAP operating margin and Non-GAAP EPS of $0.41, which was at the high-end of our guidance range. Our strong performance year to date and the encouraging trends we are experiencing in each of our businesses are providing us the confidence to raise our full-year revenue and profitability guidance again this year as Karen will detail a little later.
Now Synchronoss continued to perform at a high level in the second quarter, particularly in our cloud services business which delivered 74% year over year growth. The inclusion of a compelling cloud offering with substantial levels of free storage that are bundled into data wireless offerings are attracting top and bottom line results for our mobile operators.
In the second quarter, we experienced strong adoption rates both for new subscribers and in the number of devices and amount of storage existing subscribers were utilizing in the cloud. We are especially pleased with the positive trends we're seeing in adoption and increased subscriber engagements which we believe demonstrate the value subscribers are getting from our cloud solutions. Now as we've mentioned previously, a key driver to increase adoption is to get applications pre-embedded into the Smartphone and then become part of the activation process where the personal cloud can be activated on a new device with a simple click or two.
Now over the past year, a big part of our development efforts were to roll these enhancements into the market on many of the newest and latest devices. These enhancements began to hit the market in Q1 of this year.
And as a result, we are seeing adoption rates materially higher when you combine this easy and intuitive way to activate the cloud, a compelling marketing offer and providing your subscribers ample free storage for their valuable content. It is one of the several drivers that gives us confidence in the substantial and long-term growth opportunity in our cloud service business.
Now to give you an idea of the type of growth in adoption we're seeing today, we are now ingesting over 60 terabytes of data a day. This is up from 35 terabytes a day at the time of our Analyst Day in March.
Now to put that in perspective, we backed up and stored over 10 billion address book contents. We have over 3 billion photos. We have over 300 million music files, over 90 million videos and have over a billion-plus call logs and SMS messages.
From a revenue perspective, we now expect our cloud services business to exit 2014 at a greater than $200 million annual run rate, only six quarters after reaching the $100 million annual run rate level. As a quick update on Synchronoss WorkSpace, we began testing and gathering user feedback in a limited group during the second quarter and expect to roll the first version of WorkSpace at Vodafone Portugal and expand delivery to additional operators throughout the year. Now similar to Synchronoss personal cloud, Synchronoss WorkSpace provides mobile operators a differentiated way to expand their core communication offerings as they make those available to their customers.
Now we further enhanced our position in the cloud market with the recent acquisition of Voxmobili, a provider of address book personal cloud solutions to many of the world's leading mobile operators including AT&T, Airtel and Orange. This acquisition enabled Synchronoss to further expand our market-leading position in providing cloud services to mobile operators worldwide. We believe there is a significant opportunity to leverage Voxmobili's customer relationships similar to the success we've had in the past with other tuck in acquisitions.
Now turning to our Activation Services business, our revenue in the quarter saw a slight uptick from Q1 as we had previously discussed and we believe we have a clear path to deliver double digit activation service revenue growth in the second half of this year. We see this growth primarily coming from our wireless customers as well as new business in strong forecast from both existing international customers as well.
At AT&T, we continue to see positive trends across all areas of our business with strong transactional growth on both wireless and broadband businesses. Now during the quarter we were pleased to roll out our first connected cars with AT&T via the relationship and their relationship with Audi and Volvo. This is an exciting early-use case for our Synchronoss Integrated Life offering and we see converged subscribers Digital Life being accessible across array of devices, an emerging growth driver for our business.
Now our growth at AT&T is more than just activation as we continue to make incremental progress on the cloud side with volumes trending steadily higher. We also recently expanded our cloud offerings with AT&T to support a broader range of devices, including the recently launched Amazon phone. We're pleased with the overall performance of our business with AT&T and the increasing number of growth drivers we have with the strategic customer.
Now we're also seeing good customer interest in our Synchronoss Integrated Life platform, particularly in the automotive sector. We are actively working on a number of engagements within the sector to develop next-generation activation and cloud solutions with these customers which we also think can help facilitate direct enterprise opportunities that we expect to announce over the next few quarters.
Now another positive driver in our activation business is our international operations where Chris Halbard and his team have been doing a terrific job on the business development front with both new and exiting customers. In particular, we're seeing strong traction in the Asia-Pacific region and during this -- during the quarter with customer activation wins with Axiata, Telecom Indonesia and Reliance Communications. These three activation customer wins represent a significant beachhead in the region and we believe provides us significant credibility with other mobile operators.
Now to support these new activation wins and further growth opportunities in the region, we recently acquired certain assets from Clarity International, the incumbent activation provider to some of these mobile operators, which primarily consisted of a 50-person delivery team. Now by acquiring this group, this will ensure a seamless transition over to our activation platform for these customers while having a support capability in the region that can ramp with future wins in both our activation and cloud services business as our sales pipeline remains strong.
In summary, we've delivered strong top- and bottom-line results during the second quarter. Adoption and usage of Synchronoss personal cloud platform continues to gain traction across our customer base and we have gained truly critical mass with this solution. We are also seeing encouraging volume trends in our activation business that we believe will drive double-digit revenue growth in the back half of the year, being driven by both North America and our new international activation wins.
We are excited about the multiple growth opportunities in front of us and remain focused on continuing to build a global Company and brand that we believe is the clear market leader in both activation and cloud solutions.
With that, let me turn it over to Karen.
- CFO
Thanks, Steve. Good morning, everyone. I will begin by reviewing our financial results for the second quarter and finish with an update to our guidance for the third quarter and full year 2014. As Steve mentioned earlier, we are pleased with our results in the second quarter from both the financial and operational perspective. Our strong revenue performance was largely driven by our cloud services offering where we are seeing strong adoption of our Synchronoss personal cloud platform.
We believe we are still at the early stages of adoption in our cloud business and, as I will discuss later, we will continue to make investments to ensure our business is properly positioned to maximize this significant growth opportunity.
I will now review our results for the quarter, starting with the income statement. GAAP revenues were $103.5 million for the second quarter. Non-GAAP revenues after adding back $100,000 of deferred revenue write-downs from certain acquisitions were $103.6 million which was above the high end of our guidance range and up 22% on a year over year basis.
Our cloud services Non-GAAP revenue in the second quarter was $46.7 million, representing 45% of our total revenue and year over year growth of 74%. Our strong performance in the quarter was driven by increased adoption of our Synchronoss personal cloud offering.
We continue to ramp additional personal cloud deployments globally and are encouraged by the success we are seeing across all of our cloud customers. The growth in our cloud services revenue was driven by recurring revenue growth which was up in excess of 30% sequentially.
Activation Services Non-GAAP revenue was $56.9 million for the second quarter, representing 55% of our total revenue. Activation services revenue was down 3% year over year, due in part to a difficult comparison in the year-ago period. However, we remain pleased with year over year growth we saw with our AT&T-related business.
As Steve mentioned, we are seeing positive trends developing in the activation services business in the second half of the year, which we believe will enable us to achieve higher revenue growth in the second half of the year. Further, on the revenue mix, 77% of our second quarter Non-GAAP revenue came from recurring sources, namely subscription and transaction arrangements, while professional services and licenses made up the remaining 23%.
We are pleased with the mix shift we are seeing in the business towards recurring revenue which reflects the increasing scale of our cloud services business. We currently anticipate a similar revenue mix between recurring and professional services and licenses in the second half of the year.
Moving down the P&L, we will review our numbers on both the GAAP and Non-GAAP basis. There is a full reconciliation table between the two in our earnings release which can be located in the Investor Relations section of our website.
Non-GAAP gross profits in the quarter was $63.7 million, or a gross margin of 62%, up 140 basis points from the year-ago period. Non-GAAP income from operations was $25.9 million in the second corner, representing an operating margin of 25%. Our Non-GAAP tax rate for the quarter was 35.5%, which led to a Non-GAAP EPS of $0.41 up from $0.31 in the year-ago period and at the high-end of our guidance. The weighted number of shares outstanding for the quarter was 41 million, up from 39.5 million in the year-ago quarter.
On a GAAP basis, second quarter gross profit was $62.2 million. Income from operations was $13.8 million and fully diluted earnings per share was $0.20.
Moving on to the balance sheet and cash flow. Total cash, cash equivalents and marketable securities were $84.1 million, up from $62.2 million at the end of last quarter.
We generated $31.4 million in adjusted cash flow from operations for the quarter. Our significant cash-flow generation was driven by very strong cash collections during the quarter with DSO declining to 76 days.
As a reminder, Non-GAAP cash from operations excludes the payments for additional purchase price for acquisition earn-outs and the excess tax benefit of exercising of stock options. Subsequent to the end of the quarter, we paid approximately $32.6 million in cash for the combined acquisition of Voxmobili and the Clarity assets.
In addition, we recently drew down $40 million from our revolving credit facility in order to provide additional flexibility to our balance sheet. Capital expenditures were $7.6 million or 7.4% of Non-GAAP revenue. As I mentioned earlier, adoption for our Synchronoss personal cloud solutions are tracking well ahead of our initial expectations for the year and we see continued opportunities for additional growth in 2015 and beyond.
As a result, we are increasing our CapEx investment in the second half of 2014 and now expect our total CapEx investment for the year to be 14% to 15% of total revenue. However, we will continue to make incremental CapEx investments when we have line of sight to an attractive return and higher committed growth rates from our customers.
With that, let me turn to the guidance starting with the third quarter. For the third quarter, we are targeting Non-GAAP revenues in the range of $117 million to $120 million which represents year over year growth of approximately 30% to 33% and includes approximately $4 million of revenue contributions from Voxmobili and Clarity acquisitions. We are targeting Non-GAAP gross margin of 61% to 62%, Non-GAAP operating margins of between 24% and 25%, and Non-GAAP EPS of approximately $0.43 to $0.45, assuming a tax rate of 35.5% and a diluted share count of approximately 41.6 million shares.
For the full year, based on our second quarter results and outlook for the second half, we are increasing our revenue guidance and are now targeting total Non-GAAP revenues in the range of $440 million to $446 million, versus our previous guidance of $420 million to $430 million. This represents growth of 25% to 27% on a year over year basis.
Our revised full-year revenue guidance includes approximately $8 million of revenue contribution from the acquisitions made during the quarter. Excluding the impact of acquisitions, we are raising the low end of the revenue range by $12 million and the high-end of our revenue range by $8 million. From a profitability perspective, we are continuing to target Non-GAAP gross margins in the 61% to 62% range with quarter-to-quarter variability and Non-GAAP operating margins in the range of 24% to 25%.
We are increasing our Non-GAAP EPS to $1.66 to $1.72, assuming a tax rate of approximately 35.5% and a diluted share count of approximately 41.4 million shares. We expect the acquisitions to have a neutral impact on our earnings for the full year.
In summary, we are pleased with our operational and financial performance in the second quarter. We are benefiting from a number of positive growth drivers and we believe we are well-positioned to capitalize on this substantial market opportunity and grow Synchronoss over time.
With that, I will turn it back to the operator to begin the Q&A session.
Operator
(Operator Instructions)
Tom Roderick, Stifel Nicolaus.
- Analyst
Good morning. Let me start with talking a little bit about the activation business, a couple of questions there. Noting that you've raised the guidance fairly substantially by, I guess, $8 million organically at the high-end of the range.
Let's start on the activation side. You are indicating double-digit growth through the second half of the year. How much should we attribute that to a core pickup in volumes from existing customers?
How much is really driven by some of the new Integrated Life offerings that are being adopted, perhaps more aggressively by AT&T? And then how should we think about what was a little bit of a delayed impact in the cable MSO business in Q1? Any more clarity on that? Thanks.
- Founder & CEO
Sure. Tom. So I think it's really driven by three reasons. First is just the strength of the forecast we're seeing in North America from our wireless customers, particularly a lot of the work we're doing at Integrated Life as well as some of the new channels we support at AT&T. But also as we start to pick up both our international activations that we expect to come in towards the latter half of the year.
Certainly the MSO business, albeit coming back slightly, we wouldn't expect it to come back to the levels that it was until we at least see the merger between Comcast and Time Warner gets completed. I think that at point we get further clarity down the road.
- Analyst
Great. Second question, in thinking about the CapEx guidance, Karen, I think you said 14% to 15% in the back half of the year or maybe that was just the fourth quarter. But knowing that you typically have that line of sight towards committed business, can you comment on whether that is a function of committed volume and level increases within -- with existing customers, or is there something more behind this with respect to new logo wins that we have to think about that could drive more of an ongoing expansion with this CapEx number?
- CFO
So it's a combination of a lot of things. First we always talk about CapEx spend, and as we get a better visibility to line of sight for both new as well as increased usage within our existing customers, we will make those investments. I think we've been able to deploy capital efficiently in the past to support and scale with quality, and will continue to make those investments when we have customer commitments and that line of sight into future growth.
- Analyst
Great. Last quick one from me, you've indicated $4 million next quarter, $8 million for the year in organic contribution. Can you just give us a little bit of additional granularity as we think about Voxmobili?
I presume that will be bucketed into the cloud services business whereas the Clarity, it would seem, would go in activation. Is the majority of that $8 million for the second half of the year, will that go into predominantly the cloud services business or how would you encourage us think about breaking those two apart?
- Founder & CEO
Tom, this is Steve. Clearly Vox is roughly -- we haven't broken out the specifics of it, but Vox, roughly, is cloud-enabled solutions that we support today particularly with some existing clients that they have of ours which is AT&T as well as new opportunities at Airtel and Orange.
Clarity, you're absolutely right, is more on the activation side. Primarily the Clarity presence gives us some service delivery resources in the region to really back up some of the great success that Chris Halbard's sales team's been having in the region. We really feel we've have had our R&D's facilities, obviously, [overseas] for a while adding the service delivery component onto that sales team really puts us in great shape to start to drive things globally, specifically on the activation side for Clarity.
- Analyst
Karen, no gross margins degradation expected from adding what sounds like it's bit more of a manual procedural type of business with the Clarity folks?
- CFO
No, we've taken all those factors into consideration when we determined what our forward-looking guidance would be for the year at 61% to 62%.
- Analyst
Right. That's perfect. Thank you, guys. Nice job.
- Founder & CEO
Thanks, Tom.
Operator
Shyam Patil, Wedbush Securities.
- Analyst
Great quarter. I wanted to start with Vox. If we go back several years, you purchased Fusion One and you were able to successfully penetrate Verizon with a very advanced cloud offering. How do you think about being able to leverage Vox for the same approach at its key clients and what kind of timing would you expect around something like that?
- Founder & CEO
We think one of the things that we have found in the various deployments of our personal cloud and as we've gotten more and more global is that one of the key data classes that sits in that is the address book. And so Voxmobili, obviously one of their primary capabilities was the address book.
Very similar to the success that we had at Verizon with Fusion One, we believe that having an address book integration into our technology along with some of our personal cloud capabilities really helps us in two areas. It helps us make the transition to the complete cloud more seamless for our end customers and allows us to really accelerate some of the deployments that we look for in the region.
One of the things that we noticed this year which is demonstrating in some of the numbers that we're seeing in cloud growth is that most of the major operators moved cloud from a nice-to-have offer to a centerpiece of their core communication strategies. It's enabling their multi-billion dollar businesses.
Why is that? Because the churn rates are dramatically lower on these customers. They're signing up multiple connected devices. They're buying the most lucrative 4G data plans.
And the cloud's really an enabler of those strategies. So we felt those acquisitions into these regions, when you combine our embedded base, we have over 30 of the biggest mobile providers in the world, over 3 billion subscriber address [mal] base, it puts us in a position to really go after that market and continue on the growth trend that we've seen in the past.
- Analyst
Great. That's really helpful. And maybe as a follow-up to that, on the international business initiative, it seems like you're much more focused on that with the new [head] of international. How do you see the opportunities for cloud versus activation? I know this quarter you announced some pretty good wins in the activation side. But just near term and longer term, how do you think about the opportunities for those two segments internationally?
- Founder & CEO
I think one of the things that we feel good about on the international activation front is that for the first time with Chris and his team we actually have a dedicated sales and delivery organization outside the United States that really understands the regions, has the relationships with the customers and are really generating some good traction. So we feel, because of some of the investments we made in that organization that the activation business will start to untap opportunities that we weren't addressing before, given just the limited size and scope of our teams.
That being said, we believe that the cloud offers are significant in those markets specifically as more and more Smartphone adoption and multiple devices go out on the market. And so we see both opportunities to have great legs for us, so to speak, in those markets. And I think now with having the right team set up, we would believe that that portfolio of activation and cloud types of sales that we would see internationally would follow very similar to some of the success we've had here in the US with both of those product lines.
- Analyst
Great. Thank you. Congrats again.
Operator
Michael Nemeroff, Credit Suisse.
- Analyst
Hi, thanks for taking my questions, and I echo the congratulations on a very strong quarter.
Just wanted to ask about the distribution of the cloud services revenue. I think we saw very strong adoption rates for the More Everything plan which included a healthy amount of storage at Verizon this quarter.
I'm curious on the out-performance and your expectations from some of the other carriers that you've got the personal cloud launched. How are they progressing? Specifically if you can give us an update on Vodafone customers that we if you can give us an update on Vodafone [Two] because I think, at the end of this year, or this year you expected the Vodafone launch on personal cloud for consumers to look similar to the rollout with Verizon which was very, very strong in the back half of the year.
- Founder & CEO
Mike, so this is Steve. Conceptually, obviously, without giving specifics around our customers for obvious reasons, we think that the cloud services in general has really resonated well across all of our customer base. I think many of the consumers that we deal with or carriers that we deal with today are starting to see the real business benefits of it.
Clearly some of the implementations that we've had in the market for a period of time, like those here in the United States is Verizon, are obviously experiencing those tractions ahead of the curve because of the nature of their deployments. We expect those same business benefits, not just across some of our larger accounts in Europe on the personal and business cloud but also in some of the new emerging territories that Chris and his team are working with.
And so we see collectively that the biggest transformational change we're seeing is that the cloud is starting to become something that these operators really want to build around their core communication services. And we're seeing that in the pipeline of opportunities.
So the short answer is we're seeing good traction across our base and we're also seeing the pipeline of opportunities even here in the US to be much stronger in terms of other opportunities for us to deploy the cloud at other operators.
- Analyst
That's helpful, Steve. I think in the past you've said about 45,000 subscribers a day. If you could maybe just give us an update on the trends there and how that's looking?
- Founder & CEO
So what we've done, Michael, is obviously we try to do an update once a year at our analyst report meeting, Analyst Day, to give everybody kind of an insight. I can tell you that one indicator of activity and engagement is two things that we talked about in the script. One is our adoption rates that we spoke about at Analyst Days a year or two ago, when you have the right offer on the device, are materially higher and we're seeing those rates happen in terms of adoption.
And I gave some data indications in that. If you just think of March over the last three or four months, our ingest rate has essentially doubled per day. And that's a good indication of the number of subscribers that we're signing up, but also the number of subscribers are becoming very involved. They're engaging in the application and the application's developing the results that the operators had intended. And it's that level of engagement that's driving a lot of the business benefits for the operator.
- Analyst
Great. Thanks, Steve.
And then for Karen, typically in the back half of the year -- you said Q4, for activation specifically, you said that activations would be up double-digits in the back half of the year. In the last two to three years, the activations in Q4 has been sequentially flat or down. Should we expect the same trend this year or would there be a little bit of an increase given the new signings in Asia-Pacific?
- CFO
Well, as it relates to the activation services, we did say the back half of the year so that's both quarters three and four. Typically Q3 is a pretty strong quarter from an activation perspective with a lot of things going on in the quarter. Some element of seasonality involving back-to-school as well as new launches, et cetera.
And then Q4, we are anticipating seeing that -- Q4 we're starting to look at that right now. Clearly Q3 is a strong quarter from an activation perspective. Q4, as it relates to the back half of the year, is continuing to give us strong results as well, at least as we see at this point in time.
- Analyst
And then related to Tom's earlier question on the CapEx, is the increasing CapEx primarily related to cloud or activations revenue that's committed that you see in the future?
- CFO
It is primarily related to cloud.
- Analyst
Great. Thank you very much for taking my questions. Good quarter.
Operator
Sterling Auty, JPMorgan.
- Analyst
Thanks, hello. I am curious on the cloud side, within your existing customers, how you would characterize the additional new subscriber sign-ups being correlated with either new phone introductions that have the ap embedded versus new programs such as, I think there is some discussion on some of the things Verizon did in the quarter, versus other drivers. What are the biggest levers that you see to new activations -- or I should say new subscribers in the cloud side of the business?
- Founder & CEO
Sterling, it's Steve. It really is, I guess, a powerful combination of three elements at work. It's hard to get scientific around it.
One, clearly embedding the software in the setup process of newer devices that are hitting the market is definitely having a good effect on adoption. Consumers turn on the device. The device is available to be activated on the cloud within one or two clicks of you getting the new device.
Some of the capabilities that we built in the in-stores allow content to be transferred from your old device to new device. You're talking a few gigabytes of data in a matter of a few minutes. So the ease of getting it online is definitely a huge contributor.
The second component of it is the fact that the free storage that most of the operators are handling -- if you look at the millions and millions and millions of customers that use our products every day, there's only a few thousand customers that actually pay for the storage. So it's essentially free. So the offer of allowing customers to have 25, 50 gigabytes plus of data free as part of the plan clearly eliminates the barrier of worrying about the capability of costs associated with it.
And the third element that's been very effective bundled into that is making it a core part of family share plans and data offers where it's a very value-added differentiator. And the operators do that because typically those folks have multiple devices, they want to share that information across devices.
They have a micro family setting at home where those memories want to be shared amongst groups. And it just has a very high value proposition to that user community. And it's a user community that typically buy the most lucrative 4G data plans.
And so when you add those three together, they all have contributed, I think, to a winning combination that we believe that recipe drives very high adoption.
- Analyst
On the investment that you're making on the CapEx side, can you give us a sense, what percent of revenue in terms of the CapEx spending you would consider maintenance CapEx versus the incremental investment to support growth?
- Founder & CEO
I think a majority of it, and I'll let Karen provide additional color on it, is really based upon, in the cloud business, obviously you want to make sure you prepare for volumes. The good news story is that every time we've prepared for that our volumes across our base have increased. It's been reflected over the last few quarters in our forward-looking view.
And so part of that requires us to get that infrastructure in place so that we can provide the type of experience that our subscribers expect to see through their operators who use our product. So the overwhelming majority of it is really based upon forecast in line of sight, as Karen said, for revenue opportunity and growth within our account.
- CFO
Correct. And when we're talking about the CapEx component being 14% to 15% of our revenue, that is on the traditional capital expense requirements. Clearly there's a component that follows the CapEx investments that you make as it relates to maintenance and as it relates to storage and both of those costs are taken into consideration when we gave our forward-looking gross margin targets at 61% to 62%.
- Analyst
Okay, thank you.
Operator
Nandan Amladi, Deutsche Bank North America.
- Analyst
Good morning. Thanks for taking my question. Steve, a question on the automotive side. That's clearly an opportunity that you've been talking about for some time. It looks like we're seeing some early success here. What is the typical sales process and the sales cycle for this.
Second part of the question, is this primarily activation or is there a cloud component to it as we look out over the next couple of years?
- Founder & CEO
Part of our engagement process, obviously, has been through our AT&T drive relationship that we announced at mobile world with AT&T. And so it's given us an opportunity to work very closely with AT&T as they bring in new providers. I think what's fueling it is many of the car manufacturers that are coming into the studio and are working with us and other partners in the ecosystem, really see 4G enablement as the standard offer in all vehicles.
So when you look out two or three years, it will be hard pressed to see vehicle lines that aren't fully 4G enabled. The opportunity for Synchronoss has been great, primarily, in answer to your question has been really our lead on our activation capabilities, because not only can we provide and orchestrate and manage those activation processes here in the US, we can also do that on a global basis.
Now that we've got the capability and as cars become more mobile and the ability to sync those up across multiple devices, either on your desktop at home for information or for gathering music from the vehicle or even from some of the handsets or tablets, there is a cloud capability play that is associated with it. So the short answer, Nan, is in the interim, short term, it's typically led by activation. But then the opportunity to pull through cloud in terms of providing customer experience is very much forefront for us in those opportunities.
- Analyst
Thanks. And then how's the revenue model associated with this segment?
- Founder & CEO
Very much similar transactional based with some subscription elements, if there's some cloud capabilities being contemplated as part of the offer.
- Analyst
Thank you.
Operator
Tavis McCourt, Raymond James and Associates.
- Analyst
Thanks for taking my question and nice quarter. Karen, a couple of clarifying ones for you. It looks like in the cash flow statement there was about a $6 million acquisition in Q2. Was that Clarity or does the cash flow impact from Clarity hit in the third quarter?
- CFO
No, both Clarity and Vox were in the third -- will be in the third quarter. We did a small asset acquisition in the second quarter related to DIGI-DATA.
- Analyst
Got you. And then it sounds like you won the Asia-Pacific activation business on your own platform. So are you counting the Clarity revenues as acquired revenues or is that full acquired revenue estimate related to Voxmobili?
- Founder & CEO
We didn't break them out but think of them as roughly even in the sense that Voxmobili is typically on the cloud side, Tavis. Clarity really is the opportunity to take some of the assets in region on the delivery side that could accelerate some of the newer wins that Chris's team were doing within those regions. So that company has multiple customers. What we did was worked on the teams that had familiarity to pull over to help us do the migration to our platform for those three particular accounts.
- Analyst
Great. And, Steve, in your script you mentioned a $200 million number related to cloud. Was that a full-year number or a run rate exiting Q4?
- Founder & CEO
Yes, that's a run-rate number exiting Q4 just to give a perspective view on both the cloud ramp as well as the forward-looking view in services versus transaction or subscription.
- Analyst
Great. Final question is on the activation strength in the back half of the year. Is Integrated Life meaningful in relation to that yet or is this primarily due to the inclusion of the new customers in Asia-Pacific as well as strength at existing customers?
- Founder & CEO
It's really the first -- without getting specific on it, but clearly the forecast that we got from our existing customers was one of the primary drivers in Q3. They came in, as you know, as a reminder to all on the call, when we typically have a month, obviously a forecast complete and that a committed view. So it's the strength of those customers.
Clearly Integrated Life is a contributor, but it hasn't materially -- as we said at the beginning of the year, we would expect more material impacts in 2015. Obviously we do expect some contrition as we start to ramp up towards the latter half of the year, some of these new international wins.
- Analyst
Thanks a lot.
Operator
Gray Powell, Wells Fargo.
- Analyst
Thanks for taking the questions. I just have a couple here. Obviously, the recent Fox mobility acquisition is pretty interesting. What carrier relationships there are most interesting to you and can you talk about how in past deals you gained a carrier relationship and then further up-sold Synchronoss Services to the acquired carrier?
- Founder & CEO
Sure. So obviously there's -- Voxmobili supported a bunch of customers. There's a few that we think are opportunities that fit our model that are Tier 1 and focused that view the cloud as a valuable asset. Obviously they have relationships. We mentioned a few on the call with AT&T, Orange and Airtel.
In terms of the success we've had in the past, I think a great example would be the work that we had done in the early days when we launched in the cloud in 2010. We acquired a Fusion One which gave us a small entrée into Verizon and we were able to really build one of the leading carriers in the world referenceable deployment with us over the last two or three years since then and going forward.
And so the track record of what we've been able to provide our operators is they view us as very flexible and nimble enough to meet their needs, incredibly focused on their success since we don't sell direct customers -- direct deals for cloud into their particular customers directly.
And they can understand, but yet we still have the size and strength as a public company and balance sheet which is important to us for them to feel comfortable that they can really entrust their subscribers to us.
- Analyst
Got it. That's helpful. One more question, if I may. Can you give us a sense on trends or maybe the percentage of devices where your cloud app is preinstalled or embedded as part of the activation process? What did that statistic look like a year ago versus today? And then where do you see that going a year from now?
- Founder & CEO
One of the things that we had talked about in terms of data points, we did give, Gray, was when we talked about our Analyst Day, we talked about if you had the combination of embedding it on the device and the right flows, you could get 60% adoption rates.
And we haven't given any specific factors. Lately we plan, obviously, to do that like we typically do at the end of the year. But we can say safely that we're materially higher than those 60% numbers that we had thought about at Analyst Day and projected that the adoption rates are coming in much stronger.
- Analyst
Okay. Thank you very much.
- Founder & CEO
Thank you.
Operator
Will Power, Robert Baird.
- Analyst
Great, just a couple of questions. Maybe coming back to Voxmobili. Any additional color you can provide on the growth rate there, what kind of growth that business was generating? And I guess any other background on, given -- as you look at the opportunity for cloud and the growth you're seeing, any other background as to why they were interested in selling might be helpful.
- Founder & CEO
Sure. So, when we look at their particular base -- keep in mind, our philosophy when we look to acquisitions is they may support multiple customers, but there's few that will really focus on in the acquisition. So they have more customers that on a go-forward basis we probably will support. Some of those customers either don't fit our right business model or they're not in the right markets that we're at.
When we look at companies like Vox where we basically try to figure out whether they have two or three or four really key accounts that we think would accelerate our deployment of our full cloud strategy. We mentioned some of those customers today that we think fit that model effectively.
In terms of why the ability to move forward. I think in our space it's really becoming obvious, not only do we have one of the largest cloud deployments in the world, but we're clearly the market leader in providing white label solutions for the operators.
And so it becomes a decision of whether these operators, as cloud becomes more and more instrumental in the business, really want to rely on smaller companies that aren't well-funded, that don't have a good track record of execution. And it really puts Synchronoss in a great opportunity to take that asset, like we've done in the past, and really put it into our model and everybody creates a win-win opportunity.
A lot of the operators who are in this space today -- a lot of the providers, rather, really see us as the dominant player in the space today, who has relationships very deep with carriers who depend on us and know that we can do the job.
- Analyst
Okay. And then I want to come back on the $200 million run rate cloud guidance actually in 2014. If I look at the Q2 results and what Voxmobili will contribute, it looks like you're effectively already there. I guess I'm just trying to understand, is the $200 million at this point really more of a conservative number or should, for one reason or another, we expect some sort of flattening of that growth here in the second half of the year?
- Founder & CEO
Right. It's basically the key -- well, it's a great way to look at -- but basically it's greater than a $200 million run rate. We just used it as a way to quantify.
I think the way you're looking at it makes sense, but just for clarity, it's a greater than $200 million number. And obviously as the year ends up, we'll, obviously, give you guys an update on where that's at.
- Analyst
All right. That's helpful. And then last question for me, as I think about the activation trends, I want to come back to, A, to what degree the cable mergers out there might still be impacting or is that now behind you?
And given the slower year-over-year growth we saw in the first half, and albeit I know you are you expecting greater growth in the second half, but how are you thinking about the longer-term organic growth opportunity in activations from here? Is this really down more of a mid-single-digits growth business? Can it get back to double digits organically? How do you all think about that?
- Founder & CEO
Yes, I think there was a period of time -- we've historically looked at it as the high single-digit-growth opportunity for us. We think with especially some of the new activation wins in markets, frankly, that we really weren't servicing before from a sales perspective, those are very reasonable assumption sets. Clearly the cable headwinds that we saw with a lot of the M&A activity with three of our largest customers, clearly we saw as those deals became a little bit more clear on how they'd be structured, there was a modest uptick. But we still expect that to be relatively modest.
They will be growing towards the latter half of the year. Until those mergers are completed, which are expected either in Q4 or early Q1, that Clarity will become, obviously, stronger for us. We think that that's a reasonable assumption set on our business. Obviously, from time to time, we'll do greater than that as we open in new markets and/or some of the cable business ends up getting clear quicker. I don't see that material change in terms of how we view the business in the long run really changing.
- Analyst
Okay, thank you.
Operator
Daniel Ives, FBR capital markets.
- Analyst
Just a question on cloud. Can you talk about domestic versus international opportunities just in terms of any changes you are seeing there in this pipeline?
- Founder & CEO
Sure, I think domestic, obviously, for a couple of reasons, earlier entrées into seeing the value of the cloud, a lot more centralized. I think the challenge we have in other European locations with some of our larger accounts there is because we cross country.
There's different rules in different groups that manage it in countries. But we see that so it ends up being a little bit harder within the individual countries to go out and scale differently. You end up putting more work into different regions.
For example, I mentioned on our call we're starting with some work at Vodafone and one of their operating companies in Portugal and then we're going to bring that on to other operating regions for them. I think the combination of being a little bit later to the market versus here in the US, and then ultimately the more centralization of the management flow of the subscribers helps with scalability in the short term. But in the long run, the big advantage is that the business benefits and the success that's happening here in the US markets is clearly being seen overseas and that's a good guide for us.
- Analyst
Thanks.
Operator
Greg Burns, Sidoti.
- Analyst
Good morning. Question about the activation wins in Asia. Can you just give us a sense of the number of subscribers that those three carriers have and also the channels that you'll be supporting? Is it just one channel like online wireless or is it multi- channel with these carriers?
- Founder & CEO
So in those channels there, I don't have specifics on them, but they're clearly in the tens of millions of subscribers. Typically it will be multi-channel and it will be done without getting too specific on some of the accounts. Obviously, (inaudible) they will be doing some regions where they're launching newer services and where the activation capabilities and orchestration components, specifically around bundled offers, really have a strong value prop.
- Analyst
Thank you.
Operator
John Bright, Avondale Partners.
- Analyst
Thank you. Steve, you called out AT&T cloud business increasing, I think, in your prepared text. Is this something that is going to move the needle in 2015?
- Founder & CEO
I think it's something, John, it's too early to discuss what 2015 might look like, but clearly we're encouraged by the number of devices that we're beginning to support with the cloud products that we have there today. And so that's been a positive trend for sure heading in here to this last quarter.
- Analyst
On more of a practical question, when I'm thinking about Verizon cloud and if I have a tablet with Verizon cloud, walk through, if you will, how Synchronoss benefits from my use of Verizon cloud if I have a tablet through them?
- Founder & CEO
You as a subscriber?
- Analyst
Yes.
- Founder & CEO
Yes. So without getting specific on any of the customers, just generically, when you're a subscriber on a carrier's network, the biggest advantages you get are a couple of things. One is all of your contact gets backed up and stored securely. If your phone gets lost, your tablet gets destroyed or there's user-generated content that you have on that device, that obviously protects it.
Secondly is, the minute that you want to migrate from a particular new tablet or you may want to share content that you've taken from your tablet onto one of your Smartphones and maybe that Smartphone is an android device or a Windows device, our capability to allow you to transcode that over to the device. And that's very critical in a family share plan with operators where there's a lot of important vacation photos and pictures and photo albums that like to be shared with particular important events for families. And so it gives you the capability to know that your data is safe, that your information on your device is secure and that you can share it across devices.
The third and most important for the operator is, when you go to buy a new device, the ability to walk into a store and within a matter of a few minutes take a couple gigabytes of data off your devices and transcode those to the newest devices all set up, all your SMS, MMS messages restored, everything but your passwords, obviously, that you'll that reenter in, and you're good to go, is a huge benefit for you as a subscriber because you can get in and out of the store in a very quick period of time.
When you get a new phone or a new device or new tablet, those memories come with you.
- Analyst
Karen, a question for you on the revolver. You said that you were down $40 million on the revolver, I think. What's the flexibility I think you mentioned for that plan, I assume, is to pay that down over time?
- CFO
That's correct.
- Analyst
Thank you.
- Founder & CEO
Thanks, John.
Operator
You have no more questions at this time. I would now like to turn the call over to Steve for closing remarks.
- Founder & CEO
Thank you for joining us here on our second quarter call. We look forward to speaking with all of you soon.
Operator
Thank you for your participation in today's conference. This concludes the presentation. You may now disconnect. Good day.