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Operator
Ladies and gentlemen, and welcome to Stryve Foods Inc's fourth quarter and year end 2023 earnings call. At this time, all lines are in a listen only mode following the presentation, we will conduct a question-and-answer session and instructions will be provided at that time for you to queue up for a question. (Operator Instructions) I would now like to turn the conference over to Whirlpool. Please go ahead.
Will Pugh - Senior Vice President of Accounting
Thank you, operator, and welcome to the Styve Foods fiscal year 2023 earnings conference call. With me today are stripes Chief Executive Officer, Chris Boever, and Chief Financial Officer, Alex Hawkins.
Before we begin, I would like to remind everyone that part of our discussion today will include forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1990. Forward-looking statements by their nature are uncertain and outside of the company's control. Actual results could differ materially from these expectations. These statements are not guarantees of future performance and therefore, undue reliance should not be placed upon them, and we do not undertake to update these forward-looking statements at a later date, and they only refer to today.
In addition, today's call will include a discussion of non-GAAP financial measures, including adjusted EBITDA and adjusted EPS. Non-GAAP financial measures should be considered as a supplement to and not a substitute for GAAP financial measures. We refer you to the reconciliation of non-GAAP to the nearest GAAP measure included in today's earnings press release. For further detail. This call is being webcast and can be accessed through the audio link on the News and Events page of the Investors section at ir dot criver.com. Also, the earnings press release is posted on our website and a copy of the release has been included in the Form 8-K submitted to the SEC.
With that, I would now like to turn the call over to Chris Beaver.
Christopher Boever - Chief Executive Officer, Director
Thanks. Well, good afternoon. I want to start by acknowledging the incredible journey Stryve Foods has embarked on throughout the last 18 months and recognize the incredible efforts and progress by the team, reflecting on our fiscal 2023 year. We have navigated through a transformation that now has our company on a solid foundation, one that has been rightsized with structural improvements across the enterprise, a foundation that is positioned and energized to deliver against the enormous potential in front of us. This year has been a has been pivotal for our long-term strategy designed to position and prepare us for our next phase, which is delivering profitable growth. Our team's dedication has translated into tangible achievements, which underscore our potential and the strength of our business model. I'm encouraged by the progress and highly confident in our future.
We simplified our organization and portfolio. We implemented pricing actions and now have our unit economics in position to accelerate profitable growth. We completed an important project focused on product quality, addressing the entire process, including packaging, we are focused on delivering the very best consumer experience, ensuring high confidence and repeat purchases and consumer loyalty as a reminder, we are the first to market USDA certified manufacture of air-dried beef, a truly innovative manufacturing process that delivers game changing consumer benefits. Our products deliver 50% more protein than the leading brand of beef jerky and nearly triple the protein of the leading brand of Mi-Tech. These are important product attributes considering the number one reason consumers purchase in the category is protein. I'm very pleased that the new and improved product quality and the consistency that we deliver each and every time in parallel path we developed and are now executing our new brand positioning expressed by our packaging.
We are utilizing food photography, simplifying our message, ensuring the shopper can quickly and clearly identify our superior and delicious steak quality along with the product attributes of higher protein zero preservatives and low to no sugar. The early indicators are extremely encouraging as evidenced by our increasing velocity improvements of nearly 40% as reported by SPINS. In addition, we introduced several innovative products such as new flavors and the back of deals and formats for the strive on deck and deals brands. These incremental products deliver margin, accretive revenue streams and further as staff establish us as leaders in the healthy protein snacking segment, our operational transformation has been crucial to our overall strategy.
Our MDP program maximizing value through productivity, delivering across all fronts, yielding efficiencies and what and how we manufacture. We have improved our conversion costs, developed a strategic and collaborative approach to procurement, lowering our unit economics and improving free cash flow. Investments in technology and process improvements have led to significant cost savings and product quality.
We are now a lean, agile operation with the efficiencies gained up and down the enterprise as evidenced by the reduction in operating expenses and adjusted EBITDA improvements over the last 18 months do not underestimate how important it was to addressed quality cost process and capacity in our transformation. We now have the operational foundation prepared and ready to respond to the growing consumer demand. Strategic initiatives we have implemented this year are just the beginning of our journey for becoming a profitable, innovative consumer-centric company. Our commitment to operational excellence, combined with our focus on strategic market opportunities, positioned us well to capitalize on the growth we expect ahead. I am incredibly proud of what we've accomplished this year and grateful for the hard work and dedication of the entire strive team.
Our achievements in 2023 are a testament to our collective effort, and we have built the foundation 2024 is the start our multiyear growth agenda that will leverage the operational footprint, create footprint created in a manner that delivers increased velocities, increased distribution and increased market share. Each of our brands, while unified under the strive foods umbrella caters to distinct consumer preferences and occasion, the packaging redesign have been instrumental in differentiating our brand in a crowded marketplace, enabling consumers to easily identify and connect with a unique value proposition. Each brand offers strive that emphasizes leadership in providing premium high-protein low-fat snacking options that fuel an active lifestyle eat steak don't be a jerky. Kalahari celebrates its roots with flavors and textures inspired by traditional South African bolt-on appealing to the adventure seeker. Hello, bolt-on.
Goodbye jerky and megadeals captures the essence of authentic Carney. Second, offering a bold case of Latin inspired flavors. It's vibrant and culturally rich packaging, audios jerky, all aspects implementation of these packaging redesigns, supported by our commitment to operational excellence, we streamlined our processes to ensure a seamless transition, minimizing disruption and optimizing our supply chain to meet the anticipated increase in demand, we have fully transitioned and shipping 100% of current orders in the new packaging. We estimate to be transition at approximately 50% at Shell, where we have fully transitioned at specific customers. Those customers, we have indications and data that show increases our velocity on this drive brands of over 80% the new packaging clearly is working improving our shelf appeal and significantly boosting our consumer trial rates. Initial feedback indicates a marked increase in unit velocities, affirming the effectiveness of our strategic focus on packaging as a key driver for an acceleration of distribution, leading to brand growth and market share gain.
As we look to the future packaging redesign, combined with our operational improvements form the cornerstone for accelerated growth margin expansion and ultimately delivering a profitable business model. We are poised to build on our momentum generated and more confident than ever in our future outlook.
As we pivot to operational highlights, I'm excited to share the progress and milestones we've achieved underscoring our commitment to operational excellence and innovation. This past year has been marked by significant achievements that reflect our dedication to operational excellence and our strategic vision. We're successfully optimizing our production process, resulting in increased efficiency and reduced costs. Our focus on supply chain optimization has certainly improved all of our fundamentals while simultaneously unlocking more capacity. We are more agile and connected cross-functionally, providing us the ability to respond more effectively to the increasing customer and consumer demand.
Our market expansion efforts are starting to reflect as expressed by our accelerating consumption data. We have made significant inroads into new customers, channels and geographies to guide our innovation pipeline, ensuring that our product offerings meet and exceed their expectations. The operational efficiencies we've achieved this year are testament to our team's hard work and dedication through targeted initiatives aimed at reducing waste and improving production line speeds. We've enhanced our overall operational efficiency. These improvements will contribute to increased gross margin as we scale the business leverage our fixed assets. We remain focused on driving continuous improvement across all aspects of our operations. Our strategic investments in technology process and capabilities are key pillars of our strategy. These initiatives are designed to further enhance our operational efficiencies, reduce costs and support our growth trajectory, further expanding gross margin and EBITDA.
In summary, the progress we made through our strategic initiatives in 2023 underscores the resilience and potential of Stride foods. I'm incredibly optimistic about our future and remain committed to delivering the best tasting better for you that our products the category has ever seen we have invested a tremendous amount of resources since our inception, refined the business model and have improved every element of our organization. It is our time to bring customers a complete category solution to our shared consumers to locate our brands in more stores to expand and grow the category and deliver exceptional value for our shareholders.
With that, I'll turn it over to our CFO, Alex Hawkins.
R. Alex Hawkins - Chief Financial Officer
Thanks, Chris. As we turn our attention to the financial results for the fiscal year 2023, I want to underscore the pivotal efforts and strategic decisions that have shaped our performance during this period.
We closed the year with net sales of $17.7 million, reflecting the strategic recalibration of our top line to focus on our core product offerings generating through long-term value enhancing quality revenue streams. While this represents a decrease of 40.9% from the $29.9 million reported in 2022. As we've discussed on several occasions, a key part of our transformation strategy was the strategic rationalization of low quality revenue.
The benefits of those rationalization efforts are seen throughout the business. But simply put, we were able to reduce our adjusted EBITDA loss this year by $13.3 million. It's not often you see a company take out over 40% of its annual sales and still improve its bottom-line results with adjusted EBITDA loss dropping by 52.9%. It just speaks to the low-quality nature of the rationalized sales as well as to the ingenuity and resilience of the organization to transform into a profit focus business.
Net sales in the fourth quarter of 2023 came in at $2.9 million, but the quarter is it perfectly comparable to the prior year period nor to the prior quarters that only did we not only do we see continuing effects of our rationalization efforts. We also increased our trade accruals, executed liquidation sales of our slow-moving and obsolete inventories, both of which affected net realized price in the quarter.
Additionally, as we have seen great success with our new packaging on shelf, we worked closely with several of our key partners to phase out the legacy items and to transition fully to the new packaged items. This resulted in some regular flows in the quarter as the retailers and distributors sold through legacy SKUs in their inventory ahead of January 2024 launches of the new items in many places now in 2024. Since that transition, we are seeing significantly improved retail velocities at these retailers that have exceeded even our expectations.
Back to the full year results. Our gross profit turned to positive at $2.4 million, a notable improvement from a gross profit loss of $0.7 million in 2022. This improvement stems from the strides we made in pricing year over year as well as strategic enhancements to our supply chain and manufacturing processes, which reduced our per unit costs. Now given that we are vertically integrated, our plant and labor and our plant, labor and overhead carry a certain amount of fixed costs that can impact our gross margin performance.
So the rationalization efforts, which brought down our manufacturing volumes led to under-absorption of those fixed manufacturing costs weighing on our margins. But despite that effect, we still showed significant year-over-year improvements as our volumes scale throughout the throughout the year. In 2024 and beyond, we would expect to see better absorption and even more gross margin expansion. In 2023, we made tremendous progress in streamlining our operating expenses, which were reduced to $17.9 million, down 43.2% from the $31.5 million in 2022.
This is a testament to our transformational efforts across the organization. Not only do we find significant savings at the start of this transformation, but each quarter since we've been able to identify more to further streamline our operations and advance our productivity agenda. Ultimately, the net loss for 2023 was reduced to $19 million from $33.1 million in 2022, an improvement of 42.6% year over year.
Throughout 2023, we executed several strategic initiatives aimed at strengthening our financial position in setting the foundation for future growth. The optimization of our product portfolio, coupled with significant efforts in packaging, redesigns and operational efficiencies, has been central to our shared strategy. These initiatives not only enhance our brand appeal, but also improve our cost structure and market competitiveness.
As we look ahead, we are focused on leveraging the progress we made in 2023 to drive sustainable growth and improved profitability. Our strategic investments in innovation, brand development and market expansion are designed to capitalize on the growing demand for healthy snacking options and deliver long-term value to our shareholders.
Continuing our discussion on the financial performance overview, let's shift our focus to the balance sheet, liquidity and significant financing arrangements that underscore our strategic approach to navigating the liquidity constraints typical in a transformation such as ours.
Our cash and cash equivalents at year end stand at $0.4 million, reflecting our careful cash management practices and operation, operational effectiveness and efficiencies achieved throughout the year. Our liquidity is further supported by our asset base line of credit and other credit facilities. Furthermore, in 2023, our inventory management has been a key tool to optimize our liquidity. We significantly enhanced our ways of working connecting supply and demand to ensure we maintain a healthy balance of stock levels aligned with demand forecasts contributing to our operational agility doing so throughout the year allowed us to generate over $3 million of cash from the drawdown of our excess inventories. I'm pleased to announce a development in our financing arrangements as well.
We have Cygnus successfully renewed our asset-based credit facility with alternative capital, extending it beyond its original maturity of September 2024 for a new two-year term. The new maturity of the facility is March 2026. This renewal is a testament to the confidence our financial partners have in our business model and our strategic direction. It provides us with continued financial flexibility to support our operational needs and strategic growth initiatives. Additionally, we have successfully negotiated a 12 month extension of the bridge notes from April 2023, which were initially set to mature at the end of last year, we extended their maturity to December 2024. This extension reflects our Financial Partners' continued support, ensuring that we have the necessary runway to execute on our strategic plans without immediate financial pressures.
In another strategic financial move we have terminated the at-the-market equity facility we had in place with Craig Hallum as of March 2024. This decision aligns with our strategy to manage our equity more efficiently and reflects our commitment to utilizing our financial instruments in a manner that best supports our long-term value creation for shareholders. These developments not only reflect our ability to effectively manage our financial resources, but also the strength of our relationships with our financial partners. They provide us with a solid foundation to pursue our strategic objectives, ensuring we have the financial stability and flexibility to adapt to market dynamics and capitalize on growth opportunities moving forward.
In 2024, our focus remains on growing the business the right way, maintaining a disciplined approach to spending, ensuring we have access to attractiveness, attractive sources of liquidity and managing our debt responsibly. We are committed to the financial stewardship that supports our strategic goals and drives shareholder value.
Now let's turn our attention to our forward-looking financial guidance for the upcoming fiscal year. Our guidance reflects not only the strategic progress we've made, but also our confidence in the trajectory of Stryve Foods as we continued to execute on our growth strategy for the fiscal year ahead, we are projecting net sales to be in the range of $24 million to $30 million. This guidance is based on our expectations of volumes accelerating each quarter.
A significant advancement in our gross margins year over year this year is also anticipated. Consistent with the previous commentary. We expected this progress to be primarily driven by the anticipated volume increases projected each quarter, which will more effectively absorb our fixed costs of production in addition to increased volumes, our ongoing efforts to enhance operational efficiencies and manage costs are central to achieving these improved gross margins.
The operating leverage derived from increasing volumes each quarter coupled with advancing gross margins, positions us to approach an adjusted EBITDA breakeven point in the fourth quarter of this year. Should we reach the higher end or exceed our net sales guidance range, absent any externalities or unforeseen fluctuations in beef prices. This outlook underscores our strategic focus on achieving profitability through disciplined growth and operational excellence.
Our guidance reflects a balanced view of our growth opportunities and the operational challenges we navigate. We remain committed to executing our strategy, put strategic plans, driving operational efficiencies and leveraging market opportunities to achieve sustainable growth and improved financial performance as we move forward. We'll continue to monitor market conditions, consumer trends and operational metrics closely ready to adjust our strategies as needed to meet our financial goals and deliver value to our shareholders.
In conclusion, as we reflect on the past year and look ahead, our financial guidance and strategic initiatives are set against a backdrop of operational improvements, market expansion and innovative packaging solutions to drive further growth.
The journey we've embarked on is one of transformation with clear focus on driving sustainable growth, improving profitability and enhancing shareholder value. Our projected net sales range. The anticipated advancement in gross margins and our path to adjust to eight adjusted EBITDA breakeven are all testaments to the strength of our strategy and the dedication of our team is not just numbers that represent a tangible outcomes of our collective efforts and strategic decisions.
My commitment is to commit to continued steering our financial strategy with prudence agility and forward-looking perspective, we are poised to navigate the challenges and seize the opportunities that lie ahead with a solid financial foundation that supports our ambitious growth objectives.
I want to thank our shareholders, customers and especially our STRIVE team for their continued support and belief in our mission. Your trust fuels our determination to achieve our goals and to drive drive foods to new heights. For that, I'll turn it back to Chris, our CEO, to share more about our strategic vision and exciting opportunities ahead for us.
Christopher Boever - Chief Executive Officer, Director
Thank you, Alex. As we reflect on the operational milestones achieved and the solid financial foundation we've built, it's crucial to look forward and articulate the strategic vision that will guide strive food into the future. Our strategy and outlook are grounded in our commitment to innovation, operational excellence and market leadership and healthy snacking. Our strategic priorities for the upcoming year are designed to accelerate growth, enhance profitability and solidify our market position. Key focus areas include one enhanced operational efficiencies. Operational excellence remains the cornerstone of our strategy. We will continue to invest in process improvements, technology and talent to drive efficiencies and further reduce costs to expanding market presence.
Building on our existing partnerships and distribution networks, we will grow the core, expand our reach, both domestically and internationally, targeting new channels and segments three, continuing product innovation. We will persist in our efforts to innovate across our product line, ensuring we meet the evolving needs of our consumers with healthy, high-quality snacking options. The healthy snacking industry is poised for growth, in particular, the protein snacking segments driven by increasing consumer awareness and demand for nutritious and convenient snacking options as a pioneer in this space, Stryve Foods is well positioned to capitalize on these trends.
Our commitment to quality execution and sustainability aligns with the expectations with today's consumers and sets us apart in a competitive market. Our goals for the coming year are ambitious yet achievable, reflecting our confidence in our strategic plan and our team's ability to execute first, achieving sustainable revenue growth. We are committed to achieve accelerated and sustainable revenue growth through strategic market expansion, product innovation and enhancing our brand penetration, delivering approximately a range of 35% to 70% growth, accelerating as the year progresses through continued improvement in bottom-line results with a clear path to profitability outline, our efforts will be geared towards improving gross margins and achieving adjusted EBITDA breakeven by the end of the year, as highlighted in our financial guidance, third, strengthening brand loyalty. We aim to deepen our connection with consumers, building brand loyalty through expanding distribution, delivering high-quality, great-tasting consumer experiences, increasing engagement and advocacy.
In conclusion, the strategy and outlook for Stryve Foods are both ambitious and grounded in a realistic assessment of our opportunity with a clear strategic direction, a dedicated team our strong operational and financial foundation in place. I am extremely excited and confident about our future. We are committed to driving value for our shareholders, delighting our consumers, our customers are delighting our customers and making a positive impact on the communities we serve.
I want to express my gratitude to each of you for joining us today through the course of this call, we shared a comprehensive overview of the progress on our transformation performance in fiscal year 2023, highlighting the operational improvements made the strategic financial management we have in place that has solidified our foundation and the support and support the forward-looking growth strategies that will propel us into a profitable future.
Our achievements this past year reflect the resilience, creativity and dedication of our entire team. Every step we have taken has been with a clear focus on driving sustainable, profitable growth and enhancing shareholder value. We are poised to capture exciting opportunities that lie ahead with a robust yet simplified strategic plan, passionate team and a relentless focus on execution. I am confident in our ability to achieve our goals, our journey as one of transformation growth to profitability. While we have made meaningful progress in many ways, we are just getting started.
As we move to the Q&A session, I want to thank our shareholders, customers and the Stryve Foods team for your support and belief in our mission, your commitment, passion and partnership fuel our ambitions and raise my confidence levels. With that, I'll turn it over to our operator to begin the Q&A. Thank you again for your continued support and interest and Stryve Foods. Operator?
Operator
Thank you. Ladies and gentlemen, we will now begin the question-and-answer session. (Operator Instructions)
Alex Fuhrman, Craig-Hallum.
Alex Fuhrman - Analyst
Again, thanks very much for taking my question on your first thing I wanted to ask about was the new packaging on. Can you give us a little bit of an update of how long that new packaging has been out in the market at different retailers in different channels. It sounds like it was kind of phased in a little bit over time. And can you give us a little bit of a sense of what's really been the bigger driver of velocity because I think you mentioned the new packaging is helping to attract on some new first-time trial on given the messaging and the food photography Pureit, you've also been higher repeat ordering from customers now that you have the foil bags and a little bit more of a consistently moist product as well? Or if you've been any alert able to learn anything about repeat ordering maybe from your direct to consumer channel?
Christopher Boever - Chief Executive Officer, Director
Yes. Thanks, Alex, and thanks for the question. Tom. It is incredibly exciting to see some of the initial response to the packaging with our go to market en route to market, if you will, utilizing many different forms of distributors, wholesalers and then some customers that actually buy and purchase directly from us. We get a staggered implementation at retail on many of the distributors carry a fair amount of inventory and then a velocity in turn that certain classes of trade are all equal.
So therefore, we see a staggered response at the shelf level from the implementation execution. What's extremely encouraging in the back half when we started shipping to the majority of the customers that buy direct from us, we've seen a lift like I've never experienced in my 30 plus years in the industry. That gives me an incredible amount of confidence that we're getting new trialers into the brand franchise on the the heavy to medium users in the category really only purchased three to five times a year.
So it's a little bit early on the repeat numbers, but I would think historically and based on my experience, we'll see that repeat fuel even higher less velocity as we continue to bring more new consumers and as well as on Yelp, get repeat numbers that will now impact the velocities going forward from an online perspective, we've historically had really good repeat numbers and it's significantly higher than what you typically see even at retail. And those numbers continue to remain very, very strong. We've actually use online to move out and move out some of the inventory and some of that packaging with certain discounts and offers to continue to move through as much as we could as fast as we could. The foil pouch is a game changer for quality in addition to all the improvements we made from a processing standpoint and working in a collaborative manner with the USDA, the foil pouch totally seals in any type of air seepage and or UV rays.
Now we are already experiencing an increase in shelf life, but we're also seeing a significant improvement of product quality. So that gives me so much confidence that the repeat numbers are going to be better. So we have a voice or a better mouth, feel better tasting more consistent consumer experience today than we've ever had. So we've got really disciplined adherence and process improvements that we've put in place and every step of our unique processing and procedures. And this is ultimately yielding the best a product that's been placed in the bag now with a bag that expresses as a consumer, what they're getting and actually delivers against that expectation in a very consistent, high-quality way.
So really good indicators for customers. We get direct data feeds from that. We can see that impact. And then we can see on a macro basis with the SPINS data, the impact and the ones that are the ones that we see the direct data from, obviously, we're seeing higher lift because it gets melded in across the entire universe through the spend data across all our channels. So very encouraging, very encouraging numbers.
Alex Fuhrman - Analyst
And that's great. Chris, on and then can you just kind of help us unpack this in data a little bit more. Obviously, those are impressive numbers. You have 30 plus percent increases in velocity. Can you just help us unpack the growth algorithm a little bit more. I mean, I would think over time as you're adding doors and seeing that big increase in velocity mean at some point in the future, does that mean your revenue growth is going to be kind of approaching those numbers and exceeding it with store growth? Or is that only a snapshot of the market here?
Christopher Boever - Chief Executive Officer, Director
Yes. The early indicators through the SPINS data are very encouraging as well. We've seen an increase in velocity, which is the number one driver. So our increase in total sales through the register somewhere around 16%, 18% in total. I think on an aggregate basis off the top of my head across all three brands, the velocity portion of it has been the biggest contributor followed by pricing as number two. And then lastly, pretty flat like 1% to 2% type GDP growth on that type of data gives us far more facts and help customers and retailers make the right assortment choices to expand the productivity of their shelves utilizing now what are numbers that are very, very strong.
So as we continue to get refreshed data, we expect to see those velocities increase and we expect to convert more retailers getting more doors, if you will, expanding our total TDPs and average number of items along with our ACV levels to ultimately keep those on growing and expanding velocities that will fuel more and more distribution on fact-based selling and driving retailers. Complete category solution is the way to help retailers compete and expand their market penetration.
We believe we have the products that offer the most unique points of difference with more protein and the absence of all the negatives, no preservatives no to low sugar, just some sugar, very low amounts and a couple of SKUs. But all in all, the healthiest of Better For You products as categories ever seen in many ways. Everything that we're bringing to the market is considered innovation on on par. We have about two items at a little bit less than 20% ACV. That tells you an indicator the running room we have as we continue to build and grow our penetration in the marketplace now with the better quality, the better positioning and ultimately a far more capable team that is more experienced and talented, including our third party partners. Recently, we announced a partnership with a cost of marketing and sales.
They are one of the largest, if not the largest food brokers in the industry to have a strong penetration with all classes of trade. And we're very excited about what they're bringing up from our opportunity to get in front of those key decision makers now that we have the right solution, we always had a great proposition. It's about how well it was going to be executed. We took many steps backwards, rationalize the revenue, improved our unit economics that are pricing and pack architecture, correct. And now we've got the momentum and the early responses from shoppers and consumers that gives us a lot of fuel, which is strong, fact-based data help retailers compete. So lots of excitement and confidence brewing on our end and on the energy levels are very high that Tom, we can indeed execute it now that we've built the foundation on the supply chain side, the financial side and even now our customer-facing team. So we're bullish.
Alex Fuhrman - Analyst
Well, thanks very much, Chris. I really appreciate your answers. Thanks to you soon.
Operator
Mike Grondahl, Northland Securities.
Mike Grondahl - Analyst
Yes, thank you, Chris. At a high level, 4Q had, call it $3 million of revenues, and you guys are guiding the $24 million to $30 million for 2024 at a high level. Can you help us understand how you're comfortable with that? Is that orders from existing retailers? Is it orders from new retailers? Help us understand better what you're seeing? You know, that is going to drive sort of instead of $12 million run rate revenue kind of double or for 2.5 times that?
Christopher Boever - Chief Executive Officer, Director
Yes. A great question and thank you for that, Mike. With every transition. There's transformation. There's some lumpiness, especially in the month to month, quarter to quarter, and there's certainly some cleanup we did in there. And obviously, we went through a complete packaging overhaul on working down those inventories at distributors and wholesalers on the timing of shipments, transitioning customers from one package design to the next lots of moving parts there. So I'd like to lean on the consumption numbers because I think that's a really good indicator of what their response in the marketplace is.
And what we're seeing there is very compelling and very impactful and increasing and improving each and every period where they go 52 to 24 to 12-to-4-week data. And as we get retailer Fed data from customers that provided to us directly. We continue to see that type of momentum. And as we all know, that consumption data from SPINS IRI Nielsen drag a little bit from a timing perspective, what's actually happening, but they also are really good indicators as to eventually essentially be on the order of processing and timing for order to cash. And with that being said, we've got lots of really good our key performance indicators, all working in our favor, and we remain very optimistic about our ability to greatly accelerate our growth and see that momentum grow throughout the course of the year, as we've indicated.
Alex, anything else you'd like to add to that?
R. Alex Hawkins - Chief Financial Officer
Yes. No, I had a couple of things just briefly on Q4. Itself. As I mentioned in the prepared remarks, it's not a great proxy for our run rate because of some of the cleanup and transformation items that Chris mentioned on that. So you take that, how you will when we think about growth for the year, the distribution is going to the primary means that we see that compounding growth rate. The actual velocity store velocities that we've been chatting about a lot today, and that's effectively same store sales, sales of items, units per store per week that we're seeing a lift materially from from the new packaging, which is fantastic com. But what that does is it gives retailers confidence to expand our footprint, whether that's more items in the same stores or traditional stores or new retailers together. And so that's how you start to see a pretty quick compounding growth. And and you overlay that against a category that is enormous compared to our current on size, you start to see how that growth can ramp pretty quickly, and we're confident that we can get there and we have the data.
Mike Grondahl - Analyst
Got it in And Alex, in the press release and I think your comments talked about if you're at the high end or slightly above your $30 million revenue guidance for Q2 would be roughly breakeven adjusted EBITDA, does that translate slated to like $10 million to $12 million of sales required to be adjusted EBITDA breakeven? I mean, is that in the ballpark?
R. Alex Hawkins - Chief Financial Officer
Yes, I think what we're trying to convey is that we've got pretty clear line of sight to the rough timing and scale we need to be at to reach that point. There's a lot of variables at play. As you know, we've got mix considerations. We've gotten both in terms of product mix and customer mix.
Yes, the variables that come in from like on the cost side like beef pricing and then timing of the revenue flows themselves. But as we've tried to distill it down and conveyed to the market is at the high end of that range. It assumes a quarterly build on each quarter, outpacing the last in terms of new distribution wins and yet and continued growth in our on fuel consumption. That puts us at a point where we would be at a breakeven inflection point sometime in the fourth quarter, if we're at the highest end or exceeding that, that net sales range. So order of magnitude. It depends on a lot of things, but that's directionally accurate. It might be a little lower than that that you threw out depending on mix, but we're within the ballpark and and we're on our way there and in that direction.
And then just lastly, I know you talked about and the line of credit going out two years now and the bridge note extension, but you have 400,000 of cash, but last year you kind of created some liquidity from selling 3 million of inventory. How do you feel about liquidity especially in the first half of the year. I mean, you were at the end of March, April first here. So you know what I mean, we'll get those results before too long, but what comfort can you give us that?
That will continue?
It's to run on pretty low cash balances. So you don't have any transformation. Liquidity is tight and we've proven year in and year out on kind of sense of them as we go through this transformation that we've been able to to walk that fine line and manage appropriately.
Liquidity continues to be tight on. However, we we we hope to be able to share some positive updates on that in the near future.
As you can infer, based on the financial projections that we've got and the immediate sources of liquidity that we have, there will be some need for external financing in the coming months to quarters to support our objectives here and so we will look forward to providing updates on that in the near future.
Yes.
I would just add, I think that'll come from your current two counterparties you've worked with. We'll be able to provide more updates.
And I would also add some color to that with some Alex, maybe a little bit humble on this at a time when our when we believe our stock price is grossly undervalued relative to other types of products, brands that the maturation of where we're at. And we believe our stock price is undervalued significantly. So we're being very mindful to run as tight and lean as we possibly can, which creates a culture of being very scrappy and being very smart on every dollar we use to run maintain build the business.
With that being said, Alex has been extraordinary at finding new creative streams to ensure that we mitigate any types of dilution at a period of time. When we feel confident that our share our share price is significantly undervalued. So with that being said, we want to drive that shareholder value. We want to manage the balance sheet. We want to be absolute stewards of cash each and every day fueled the growth, which is the next form of our transformation. And we're very excited about some of the avenues that we're continuing to pursue and that we've consistently delivered in a very mindful way with that line.
Sure.
Hey, thanks a lot, guys.
Thank you.
Operator
Thank you. There are no further questions at this time. I will now hand the call back to Christopher for closing remarks.
We'll thank you, operator, and thank you all for your interest in our Company on. We've been working really hard. We've got lots to do more to accomplish, but we will continue to deliver exactly what we said. We will look for more positive results from STRIDE food and we will continue to provide you updates on our progress our first quarter results in the very near future. Thank you and have a great rest of you.
Thank you.
Ladies and gentlemen, the conference has now ended. Thank you all for joining. You may all.