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Operator
Good morning, ladies and gentlemen, and thank you for standing by. Welcome to the Sun Life Financial's Q2 2013 conference call. At this time all participants are in a listen-only mode. Following the presentation we will conduct a question-and-answer session. (Operator Instructions). I would like to remind everyone that this conference call is being recorded today, August 8, 2013 at 10 AM Eastern Time. I will now turn the presentation over to Phil Malek, Vice President of Investor Relations. Please go ahead, sir.
Phil Malek - VP of IR
Thank you, John, and good morning, everyone. Welcome to Sun Life Financial's earnings conference call for the second quarter of 2013. Our earnings release and the slides for today's call are available on the Investor Relations section of our website at SunLife.com.
We will begin today's presentation with an overview of our results and strategic execution by Dean Connor, President and Chief Executive Officer of Sun Life Financial. Following those remarks Colm Freyne, Executive Vice President and Chief Financial Officer, will present the second-quarter financial results. Following Colm's remarks Dean Connor will provide an update to the Company's 2015 financial objective.
Following the prepared remarks we will have a question-and-answer session. Other members of management are also available to answer your questions on today's call.
Turning to slide 2, I draw your attention to the cautionary language regarding the use of forward-looking statements and non-IFRS financial measures which form part of this morning's remarks. As noted in the slides, forward-looking statements may be rendered inaccurate by subsequent events. And with that I will now turn things over to Dean.
Dean Connor - President & CEO
Thanks, Phil, and good morning, everyone. Turning to slide 4, Sun Life had a very strong quarter. Operating net income from continuing operations grew to CAD431 million and ROE was 12.8%. Operating net income, excluding the net impact of market factors, was CAD384 million. Expected profits grew 18% year over year and new business strain was down 73%. Both of these changes represent a significant improvement in underlying earnings power.
We also had very strong top-line growth in the quarter; sales of life and health products increased 32% and wealth sales also grew 32% including 44% growth in non-MFS wealth sales. Adjusted premiums and deposits grew 28% and assets under management reached CAD591 billion. The value of new business increased by 60% over the same period last year; this increase reflects higher sales and asset levels as well as the actions we've taken to improve product profitability and business mix.
I'm pleased to report that we completed the sale of our US annuity business on August 2. This represents a significant transformation for our Company and we'll talk more about the impacts later in the call.
Moving to slide 5, yesterday the Company reported operating net income from continuing operations of CAD431 million or CAD0.71 per share, up from the CAD250 million or CAD0.42 per share reported last year. Our capital position remains strong and we ended the second quarter with a minimum continuing capital and surplus requirements ratio of 217% at Sun Life Assurance Company, well above the regulatory requirements.
Slide Six shows our continued strong sales momentum and, as I noted, sales from both insurance and wealth products increased 32% over the prior year period and sales growth was well distributed across all four pillars.
Turning to slide 7, in the second quarter of 2013 we continued to execute well on our strategy of higher growth, higher ROE and lower volatility. I will give you a brief update on the key milestones achieved in the second quarter and later in the call I will recap our progress since launching our Four Pillar strategy and we'll update the 2015 outlook for our business.
On slide 8, Sun Life Financial Canada had another strong quarter and we made real progress toward achieving our goal of becoming the best performing life insurer in Canada. Sales were up across the board and profitability improved. Individual insurance sales were up 14% with growth in both the career sales force and third-party channels. Sales in Group Benefits were up 53% with particularly strong sales in the large case market. Long-term disability claims experience continued to improve with the incidence rate at its lowest level since 2008. Business in-force grew to CAD8 billion and we remain the number one group benefits business in Canada.
Sun Life also retained its first-place position in the Canadian fixed annuity market with a market share of 32%. Sun Life Global Investments had another successful quarter with retail mutual fund sales up 53% over last year driven by growth through both our career sales force and third-party distribution channels. We retained our number one position in Group Retirement Services and assets under administration of CAD58 billion grew 12% from year ago. Sales were very strong at CAD1.1 billion for the quarter and those results included a CAD150 million annuity buy-in sale through our Defined Benefits Solution's business.
I'm also pleased to report that Sun Life was ranked among the top 20 Canadian brands in a recent study by Canadian Business magazine, receiving the highest ranking of any insurance company.
Moving to slide 9, we continue to hit the key milestones in our US group and voluntary businesses. Combined employee benefits and voluntary sales for the quarter were up 17% over the prior year with voluntary sales up 35%. Total business in-force was up 8%, maintaining the growth rate achieved last quarter. We are building on our enrollment capabilities, expanding our product suite and driving growth. In the quarter we launched our first voluntary benefits accident product, which we expect will have strong appeal to our customers.
We continue to undergo a major transformation of the group business sales and service model which we believe will improve distribution effectiveness, enhance the customer experience and increase our productivity. We also achieved significant increases in sales of our international insurance and investment products which are aimed at high net worth customers in offshore markets and this was driven primarily by expanded distribution.
Turning to slide 10, you can see that we had another exceptional quarter at MFS with assets under management finishing the quarter at $354 billion. Gross sales were $25 billion for the quarter, 29% higher than the second quarter of 2012, and represented our second-highest quarter ever. Net inflows were $6 billion and reflected strong contributions across retail, insurance and institutional business lines. MFS continues its strong performance with 97% of fund assets ranked in the top half of their Lipper category based on five-year performance.
Turning to Asia on slide 11, our results demonstrate strong execution in the region. Overall individual life insurance sales increased 38% from the year-ago period to CAD166 million of annual premium. To put that in perspective that compares to CAD66 million of sales in Canadian individual insurance. Wealth sales in Asia more than doubled.
Insurance sales in the Philippines more than doubled over prior year, solidifying our number one position in that market. In Hong Kong we more than doubled our individual life sales as compared to the second quarter of 2012 and continue to generate strong growth in our mandatory Provident fund business.
In Indonesia sales were up 33% as we continued to expand our agency force which is now over 6,000 advisors. Sharia Sales continue to grow representing 20% of total agency sales. During the quarter Sun Life Indonesia was ranked third in the life insurance category in a survey of Indonesia's most admired companies.
During the quarter we also made good progress in our two new businesses in Asia. We completed our acquisition of CIMB Aviva in Malaysia in partnership with Khazanah; we appointed a new management team there to lead the venture and successfully launched a new credit protection product with a new bank assurance partner. And in Vietnam we obtained approval to sell four new products and recorded our first sales.
I will now turn the call over to Colm Freyne who will take us through the financials.
Colm Freyne - EVP & CFO
Thank you, Dean, and good morning, everyone. Turning to slide 13 we take a look at some of the financial highlights from the second quarter of 2013. As noted, we had a strong quarter with both top- and bottom-line growth. We reported operating net income from continuing operations of CAD431 million which is up from CAD250 million a year ago. We delivered operating net income excluding market factors of CAD384 million and I will go into more detail on some of those factors on the following slide.
We also experienced strong growth in the top-line with adjusted premiums and deposits up by 28%. In the second quarter we saw good year-over-year improvements in key lines of the sources of earnings with expected profit on in-force business increasing by CAD73 million over last year and new business strain improving by CAD41 million.
As you can see on slide 14, the net impact of market factors on continuing operations contributed CAD47 million to earnings in the quarter. Operating net income excluding the impact of market factors was CAD384 million. Causes of impact from market factors in the quarter were primarily due to higher interest rates which contributed CAD57 million, including the previously disclosed charge of CAD49 million due to a decline in the ultimate reinvestment rate, our URR. This was partially offset by unfavorable equity market experience of CAD14 million including CAD3 million from positive basis risk. We have provided more detail on the impacts of market factors in the appendix.
The expected future impact of declines in the URR lessened due to the increase in interest rates in the quarter. Based on the level of interest rates at the end of the second quarter we expect a CAD50 million charge in Q4 of 2013; a CAD100 million charge in 2014; and a further CAD50 million charge in 2015. This represents a CAD100 million deduction from our previous disclosure in the first quarter of 2013.
Note the changes under consideration by the Actuarial Standards Board may remove some of the future expected impacts. Other notable items contributed CAD2 million to earnings in the quarter and included positive credit and mortality and morbidity experience, partially offset by negative impacts from other experience, lapse experience and expenses.
This slide also shows the net impact of market factors and other notable items for the combined operations of the Company, which include the results from our discontinued operations. You can see that the impact of market factors for the combined operations was more significant, in line with the higher sensitivities of the business being sold, contributing CAD66 million to earnings for the quarter.
Moving to slide 15, we provide details on our sources of earnings for continuing operations. Expected profit of CAD482 million increased by CAD73 million from year ago. The year-over-year increase is largely attributable to higher income from assets under management at MFS.
New business strain was CAD15 million representing a significant improvement over the CAD56 million reported in the second quarter of 2012 and the CAD46 million reported in the first quarter of this year. This improvement was mostly due to impacts from actions at SLF Canada, specifically product repricing and design changes in individual insurance and investments and gains on higher-yielding assets supporting new business and defined benefit solutions.
The experience gains of CAD60 million reflects the impact of market factors and other notable items described on the previous slide. Assumption changes and management actions resulted in reserve releases of CAD15 million before taxes. These relate primarily to updates and refinements to actuarial models.
Earnings on surplus of CAD59 million were lower than the second quarter of 2012, due to the unusually high levels of pretax gains on available-for-sale securities we realized a year ago in response to declining interest rates at that time. The level of earnings on surplus this quarter is more representative of the normal run rate. Income taxes at CAD130 million are within the expected range for our effective tax rate of 18% to 22%.
Turning next to slide 16 and the results from our Canadian operations. SLF Canada reported operating earnings of CAD210 million, a 13% increase from the second quarter of 2012. Earnings in the quarter benefited from positive morbidity experienced in Group Benefits and gains on higher-yielding assets supporting new business and Defined Benefits Solutions.
Individual insurance sales were up 14% relative to the second quarter of last year due mainly to strong demand for permanent life products. Individual wealth sales increased 2% as higher fixed product and mutual fund sales were offset by lower segregated fund sales following our actions to deemphasize sales of segregated funds.
Group benefit sales were up by a substantial 53% primarily due to an increase in sales in the large case market. Sales in Group Retirement Services increased 58% driven primarily by new sales in Defined Benefits Solutions and we would note that these sales can vary significantly quarter to quarter.
Moving to slide 17, our US continuing operations reported earnings of $122 million compared to earnings of $8 million a year ago. Earnings in the second quarter last year were impacted by declining rates whereas interest rate increases benefited the current quarter. This was partially offset by unfavorable mortality experience within group life in EBG.
Total EBG sales in the quarter increased 17% compared to a year ago. Within EBG voluntary benefit sales increased 35% compared to last year. Sales of international investment and life products increased 64% and 100% respectively compared to the second quarter of a year ago driven by expanded distribution.
Looking next at the performance at MFS on slide 18, operating earnings were $101 million, up from $67 million a year ago, driven largely by higher average net assets under management. Margins were strong at 37% and up from 32% a year ago due to higher average net assets. Total assets under management as at June 30 were $354 billion compared to $323 billion at the end of 2012. The increase was primarily driven by year-to-date growth sales of $48 billion and asset appreciation of $19 billion, partially offset by redemptions of $36 billion.
Slide 19 highlights the performance of our Asian business for the second quarter. Operating income from our Asian operations was CAD46 million compared to income of CAD15 million in the second quarter of last year. Net income in the quarter reflected the favorable impact from market conditions as well as overall business growth. Total individual life sales in the quarter increased 38% from a year ago as higher sales in the Philippines, Hong Kong and Indonesia were partially offset by lower sales in India.
Sales in the Philippines grew 131% due to agency expansion and bank assurance and favorable market conditions. Sales in Hong Kong increased 118% driven by strong performance in the broker channel. Sales in Indonesia were up 33% year over year due to increases in the sales force and continued positive momentum in the Sharia market. Wealth sales in Asia were up 162% due primarily to increased mandatory profit and fund sales in Hong Kong.
On slide 20 we provide the details on the sale of or US annuity business which closed on August 2. This sale includes 100% of the shares of Sun Life Assurance Company of Canada US and represents a complete transfer of risk. The total book value loss on the sale of the business is expected to be approximately CAD1.1 billion, in line with the updated loss estimate we provided at the end of the first quarter.
We estimate a cash level of CAD1.95 billion at the holding company following the close, which is up slightly from the CAD1.9 billion we disclosed in December 2012. Our total cash proceeds amounted to the agreed purchase price of $1.35 billion plus payments under the estimated purchase price adjustment of $177 million. I will now turn the call back over to Dean.
Dean Connor - President & CEO
Thanks, Colm. And before we begin the 2015 financial objectives update I just like to leave you with a few key messages for the quarter. First, Sun Life had a very strong quarter; we continue to deliver strong top-line growth as demonstrated by momentum in both premiums and deposits and in sales. Our underlying earnings power has improved as we have grown our businesses and improved both product profitability and sales mix. And lastly, we continue to execute well on our strategy.
And now for our financial objectives update starting on slide 22. We first introduced our 2015 objectives at our March 2012 Investor Day. We are now updating these midterm objectives to take into account developments since that time with the most significant one being the sale of our US annuity business.
On slide 23 you can see our updated objective for 2015 net income is CAD1.85 billion compared to CAD2 billion previously. Our objective for operating ROE is 12% to 13%. We see these objectives as ambitious but achievable.
Turning to slide 24, Canada has generated strong sales growth while making excellent strides in reducing the strain on new business. We've achieved significant growth at Sun Life Global Investments with client assets under management exceeding CAD6 billion. In the US we've achieved significant growth in the group business and the voluntary benefits build out is on track and delivering results. MFS continues to deliver industry-leading results with strong performance driving significant asset and earnings growth.
And in Asia we are growing sales and have expanded our geographic footprint through the acquisition of our Malaysian business and our start-up in Vietnam. Overall insurance sales grew 9% in 2012 and 17% in the first half of 2013 and wealth sales were up 45% and 2012 and 24% in the first half of 2013. We have significantly improved our value of new business driven both by increased sales and product profitability changes. We are also making good progress in driving the productivity improvements outlined at our 2012 Investor Day and are reinvesting those gains to drive growth.
Moving now to slide 25 you will see more detail on our updated financial objectives. We've adjusted our earnings objective at SLF US primarily to account for the sale of the annuity business. Net income at MFS has been increased to reflect its strong performance over the past year. The objective for our business in Canada has remained the same with headwinds and tailwinds balancing against each other. And in Asia our objective has come down somewhat to reflect a longer ramp-up period and investments in growth.
On slide 26 we highlight potential uses of the proceeds from the sale of our US annuity business. And as Colm said, we estimate a pro forma cash level of CAD1.95 billion after the close of the transaction. Options for capital management include redemption of additional debt. As you know, we target a leverage ratio of about 25%, greater retention of mortality and morbidity risk on our balance sheet, investments in higher yielding assets and increased funding for business growth, both organic and potential acquisitions.
We estimate organic annual capital generation of about CAD 500million in 2015 supported by the planned growth of our businesses. We have not included share buybacks in the projections for now given the uncertainty of the capital roadmap work underway by our chief regulator.
On slide 27 we show the key initiatives that will drive continued growth in Canada. First to capture the retirement market opportunity we continue to invest in building our career sales force; we are expanding retirement distribution, for example the number of wealth wholesalers has grown from eight two years ago to 22 people today; and we will grow Sun Life Global Investments as well as our unique Defined Benefit Solutions business.
In group pensions and benefits we are investing to take our leading total benefits capabilities and mobile services up to the next level, aimed at differentiating the plan sponsor and member experience. And finally, in client solutions we are deepening, retaining and growing our relationships with plan members at the worksite in order to realize additional asset gathering and insurance opportunities.
Going to slide 28, this year we are making extensive changes in the employee benefits organization in the US and in the way the work gets done. These changes will make the business more scalable and will deliver better service to brokers, employers and plan members. We will grow our product suite and voluntary benefits and differentiate through enhanced enrollment, distribution and technology.
The industry continues to consider responses to the Affordable Care Act and we will remain agile to take advantage of the opportunities that are created. And our international life and investments business that serves high net worth offshore customers we plan to reduce volatility and grow our market positions.
Moving to slide 29, MFS is focused on initiatives to enhance its global research platform and to continue to drive strong investment performance. MFS will broaden its global presence through expanded product offerings and distribution footprint. MFS is also stepping up its investment in client relationships with the goal of deepening those relationships and further improving the client retention rate.
And on slide 30 we outline key initiatives for continued growth in Asia. Distribution remains key to continued growth. We are growing our agency force across all Asian markets and improving their productivity. As well we plan to grow in alternative channels, particularly bank assurance. We intend to grow our ventures in Vietnam and Malaysia and make a major push in growing accident and health benefits.
We're also very focused in working with our partners in China and India to grow sales while reducing the expense gaps that still exist in these businesses. We plan to further develop our Wealth Management businesses across Asia, specifically asset management in the Philippines and pension in Hong Kong while continuing to explore Wealth Management opportunities in other markets.
Before we open the call to questions I would like to just recap the key takeaways from our 2015 objectives update. We will continue to pursue the four pillar growth strategy that we introduced nearly two years ago. We see attractive opportunities to grow in every one of our businesses driven by the three long-term drivers of demand for what Sun Life does -- that's baby boomers approaching retirement, the downloading of responsibility from governments and employers to individuals and the growth of the middle class in Asia. We have been investing in growth to seize these opportunities and will continue to do so.
We remain committed to generating growth from lower risk and higher ROE businesses and we'll take a disciplined approach to deploying capital towards those opportunities that meet our requirements for growth, risk and return. So finally, we are on track to meet our financial objectives which, again, I would note as being ambitious and achievable. And with that I will turn it back over to Phil for the Q&A.
Phil Malek - VP of IR
Thank you, Dean. We would like to ensure that all of our participants have an opportunity to ask questions on today's call. So I'd ask each of you to please limit yourselves to one or two questions and then to re-queue with any additional questions. With that, I will now ask John to please poll the participants for their questions.
Operator
Gabriel Dechaine, Credit Suisse.
Gabriel Dechaine - Analyst
Dean, just first question on the 2015 targets here, but the capital management component. Can you confirm that there is no special capital deployment implied in that 1.85? And then if not, like the items that you list as potential capital deployment strategies, what would your appetite be for something like a more aggressive debt reduction other than what we've seen so far? Because it looks like you've got a lot of excess capital, generating more over the next couple of years, there's CAD1.6 billion of higher cost debt [in press] for redemption over the next two years. Could we see that repaid outright or would you lean more towards refinancing?
Dean Connor - President & CEO
Gabriel, I will ask Colm Freyne to respond to that.
Colm Freyne - EVP & CFO
Yes, so, Gabriel in terms of the actual model for the CAD1.85 billion earnings in 2015, what we have modeled in that is an assumption that we achieve the 25% leverage ratio at the end of 2015 and that would bring us down from our current debt level.
We do take account -- every time we have an opportunity to redeem or to refinance we do look at our overall capital position. So we wouldn't lock ourselves in at this point by saying we'll definitely take all those actions, but that is how we are modeling it. And of course actual decisions at that time will depend on what other opportunities present themselves. We are comfortable with our current overall leverage ratio. But we do see an opportunity here to bring it down to a lower level.
Gabriel Dechaine - Analyst
Okay. And then just to talk a little bit more indirectly about the CAD1.85 billion and how the expense management factors into that. Because I see operating expenses for the Company were CAD989 million for the quarter, up 20% year over year. I guess the Malaysia acquisition bumped that up a bit, but still up quite substantially.
What kind of run rate expense level should we kind of bake into our models for -- by the time 2015 comes around -- when you are pulling back on the group voluntary group initiative, when you're pulling back on investments in the MFS and a few other factors?
Colm Freyne - EVP & CFO
Yes, I think the overall expense discussion is somewhat nuanced and a little bit complex at the moment because, while we are obviously reducing in regard to the business that we've just sold, we also have significant investments taking place in order to drive earnings and capitalize on opportunities that we see today.
And when we think about the overall expense increase in the quarter compared to a year ago, you are quite right, it is up significantly. I have about 18% when I adjust for the stock-based compensation at MFS. And that increased breaks down, Gabriel, between increases at MFS, which are very much volume related and related to the very strong performance there. And then other -- and that is about 7% of that 18% increase. Other volume related is about 3% of the increase and that is pretty broad-based between Asia, Canada, etc.
And then we have investments in expansion and investments in our initiatives, the US voluntary initiative, in Canada with respect to wealth, with respect to Sun Life Global Investments, we've got investments in Asia, Vietnam is coming on stream and, as you quite rightly pointed out, Malaysia came on stream in the quarter. That amounts to about 3% and then in total for the expansion we have a couple of one-time items in the quarter that amounted to about 2%. And you've got the regular overall increase in expenses.
So we are keeping a very close eye, as you can tell from my detailed commentary. We do have expense initiatives; Dean mentioned those in his comments, as we look to drive productivity gains which can then be recycled to achieve the expenses. I do find -- to achieve the earnings objectives in 2015. I do find that it's often better to talk about individual business groups or units when we think about expenses as opposed to the broad-based commentary because there is a different story with respect to each of the businesses.
Gabriel Dechaine - Analyst
All right, and if I just throw one last one in there -- you mentioned Asia. And as a component of the 2015 target, the updated one, it is gone down -- don't know the percentage off the top of my head here. I'm just wondering what drove that decline. If Kevin is on the phone, because what hasn't worked as well as you -- than you were expecting -- because you have made an acquisition since then.
Colm Freyne - EVP & CFO
Yes, so maybe I -- Kevin is on the phone and I will maybe just say a couple of quick words and then Kevin can add some additional color around that. We took obviously a pretty hard look at the components in Asia, we've got seven businesses there and you don't have all of them firing on all cylinders at the same time, so that was one factor.
India we've talked about previously with some of the regulatory changes was a factor in the reduction. And then interestingly in India, the deterioration in the currency, the Indian rupee, has also been a factor. And while we didn't generally adjust for currency, the notable decline in the Indian currency was a factor in the reduction. But, Kevin, I'm sure you have additional comments.
Kevin Strain - President, Sun Life Financial Asia
I think, Colm, you have covered it quite well. About half was due to the currency primarily in India and about half was due to India underperforming mainly due to the regulatory changes and still working their way through some of those. And also Indonesia being a little bit underperforming. We're seeing some signs of growth in Indonesia, you saw it in the sales in the quarter, but it is a little behind where we thought that would be in 2015. The rest of the businesses remain pretty much in line with where we expected them to be.
Gabriel Dechaine - Analyst
Thank you very much.
Operator
Andre Hardy, RBC Capital Markets
Andre Hardy - Analyst
Thank you. Two questions. The first is a quick one on the CAD1.95 billion estimated cash level at Sun Life Financial closing. What in your mind, Colm, is the right amount of cash to hold at Sun Life Financial or the right range, if you will?
Colm Freyne - EVP & CFO
Yes, it is a topic that we are obviously addressing because we have operated with a higher level of cash at SLF in regards to the buffer for potentially funding investments in Sun Life US. In the past we tended to have CAD500 million of cash for general corporate purposes at SLF and we tended to do have another CAD500 million or so that we kept in reserve in the event that we needed to fund SLF -- Sun Life US in order to maintain its risk-based capital ratio. So we tended to be in that CAD1 billion range in previous quarters. It did fluctuate but it was around that level.
So we think today that CAD500 million might be the appropriate level to maintain at SLF given the much simplified corporate structure we have now. Because essentially SLF has an investment in Sun Life Assurance, it has an investment in MFS; it doesn't need to hold cash to fund any activities within MFS, which of course is self funding. And so, we think around CAD500 million and that gives us some thought as to where we might find yourselves out by 2015.
Andre Hardy - Analyst
Thank you very much. And the other question is on the financial objectives for MFS. There's something I don't understand in there. In the first half of this year MFS made CAD205 million excluding the fair valuing of the compensation. So if you multiply that by 2 the run rate is CAD410 million for 2013 and you only expect to make CAD450 million in 2015.
Net sales are strong, performance is strong, I'm guessing you're assuming equity markets will go up 8% a year. There's something that doesn't add up unless you are expecting margin compression. What am I missing in my numbers?
Colm Freyne - EVP & CFO
Yes, so I think what you are probably thinking there is that we have extrapolated out in respect of all of the businesses the same type of growth rates. With MFS we've clearly had very strong sales performance. And while we believe our investment performance will continue to drive strong sales performance, we are not projecting or extrapolating the same level of sales out over the future period.
So there is a little bit of caution built into the MFS projections because they clearly will be very market dependent. And when you think about headwinds and tailwinds in the overall earnings for 2015, and these are objectives, these are not forecasts, I think you can consider whether you believe there is a tailwind with respect to the MFS earnings. I don't know if Rob, Rob is on the line, if you'd have anything additional to add.
Rob Manning - Chairman & CEO, Sun Life Global Investments
The only thing I would add is it's a conservative number and if the markets stay healthy we should be able to do better than that.
Andre Hardy - Analyst
Okay. Maybe a better way to ask it is -- I can make my own assumptions on sales and market returns, is there any reason for margins to decline between now and 2015 unless assets go down?
Rob Manning - Chairman & CEO, Sun Life Global Investments
No.
Andre Hardy - Analyst
Thank you.
Operator
Robert Sedran, CIBC.
Robert Sedran - Analyst
Actually maybe just a follow-up on Andre's question. Is there any impact in the targeting for the MFS from the stock-based comp that might bleed in overtime going forward? I mean is that one of the factors that might be holding back the earnings growth even if the asset growth and margin hang in?
Colm Freyne - EVP & CFO
No, Rob, there is no adjustment for that. We are very comfortable that that is the appropriate way to view the earnings power of MFS and we have not made any further adjustments.
Robert Sedran - Analyst
Okay, thank you. And then just to revisit your explanation on the strain issue, Colm. I guess there were two components of it -- one of them was product repositioning and re-pricing. I think we can probably assume that that one is a sustainable benefit since it has all been done.
The other one was on investment benefits -- I guess I am paraphrasing -- but investment benefits on strain. Is that something that was specific to the quarter or is that just we've got higher interest rates and finding better opportunities to deploy and therefore strain is at a sustainably lower level and the number we saw this quarter is something that we should consider normal?
Colm Freyne - EVP & CFO
No, I think the right way to think of it is that strain was lower this quarter and we wouldn't expect it to be at the same low level in Q3-Q4. We think that the trajectory is heading towards a lower level. So if you look at year over year and if you look at quarter over quarter you can see the decline. But this level in this quarter was bonused by investing gains related to sales.
And as you know, investing gains typically come through on the in-force and I believe last quarter I mentioned that we see sustainable investing gains in the CAD10 million to CAD20 million. You might have noted that for the in-force on the experience line it was actually quite modest this quarter at CAD2 million and where you saw the benefit of the investing gains come through was on strain.
So it comes through whether it is in strain or investing gains, we think that source is a good recurring source of ongoing income. But the new business strain was unusually low this quarter. There are seasonal factors, Rob, as well, so that Q4 in Canada and the career sales force tends to be generally quite a good quarter, so strain can be a little bit lower. But you could expect to see it tick up in Q3 and maybe if you think of it over the balance of the year it might be in the CAD30 million to CAD40 million range for the total Company.
Robert Sedran - Analyst
Okay, thank you. I don't know if this is a question to take off-line or if it is an easy answer. But is there a reason why it would show up in strain one quarter and in expected profit another?
Colm Freyne - EVP & CFO
Yes, it generally depends on the type of and size of the sales. So if you have larger lumpy sales in the quarter it could have an impact. So there's a little bit of -- there are factors related to the size of the sales that are driving it and the placement of assets relative to sales.
Robert Sedran - Analyst
Okay. I think I will follow up on that one. Thank you.
Operator
Doug Young, TD Securities.
Doug Young - Analyst
First question, Dean, I just wanted to get a sense of how you think Canada has performed relative to what you would have thought a year ago? And where I am going with this is within your objectives you didn't make any change to Canada, but on slight 24 you kind of highlighted some pretty positive things that have happened in Canada over the last year and I'm just trying to connect the two.
Dean Connor - President & CEO
Well, Doug, I'm -- we are pleased with Canada's performance. We highlighted, and I won't repeat, a number of the achievements in Canada. It is a competitive market though and to rise above competition to grow sales requires lots of investment, which we are doing building out sales power, wholesalers, tools, technology, mobile, branding, you name it. So there is a fairly significant investment to grow the business.
I think if you triangulate from the earnings -- if you did the same thing that Andre did on MFS for Canada and you try to extrapolate from the first half of this year you would want to remember that the first half has been flattered by market conditions. So I think we still see CAD900 million as a great target for Canada and ambitious but achievable. And we would be thrilled to pieces if Kevin blows past that, but I would say they are making great progress and on track to achieve that.
Doug Young - Analyst
And what is that -- I mean, maybe you won't go into the detail, but what does that extrapolate in terms of an ROE for the Canadian division? And if you don't want to give a number would that be above the 12% to 13% that you are targeting for the Company overall?
Colm Freyne - EVP & CFO
Well, perhaps I can jump in there. So certainly on the new business where we are achieving returns above that, but the impact of the in-force is still quite significant. And the impact of lower interest rates on required capital. And it is interesting, Doug, that this quarter we did see a little bit of an improvement in capital ratios at Sun Life Assurance as interest rates ticked up.
So I would say that to achieve that higher ROE we need to continue to work hard at managing that in-force and we need a little bit of an uplift in terms of interest rates. And we saw a little bit of that come through in the quarter and that helped us in terms of our MCCSR capital.
Dean Connor - President & CEO
And Doug, sorry, I would add one more thing. On the question of the ROE for the insurance businesses, the 2015 objective of 12% to 13% reflects obviously the mix of the insurance businesses in MFS in there. I would say to you that we have more work to do on the insurance businesses, that we are -- the 12% to 13% reflects our current plan and planning but -- in actions, but I would say to you there is more work to do there.
Because I think -- I think as Colm noted, as interest rates come up, but as well as the capital roadmap unfolds and as we work harder and do more to look at where capital is deployed and the models we use to set aside required capital, we are working hard on that file, I will put it that way, we are working very hard on that file.
Doug Young - Analyst
Okay. And then just secondly, the Q3 typically is when you do your reserve adjustments. And in the press release it noted that that is the case, but didn't give any specifics as to whether there may be positives or negatives that you see given the work that you have done so far. And so, could you update us in what you are thinking?
Colm Freyne - EVP & CFO
Yes, Doug, it's Colm here and maybe I will ask Larry Madge, our Chief Actuary to say a few words. But we obviously review the wording in the press release very carefully because we take account of information that we have at the time of preparing our news release. And at the time of preparing the news release we were not in a position where we had a bias, either negative or positive, with respect to the work that has been done. So the wording was simply to advise that we are -- that we go through that big exercise in the third quarter. But perhaps, Larry, you might want to add a couple of comments.
Larry Madge - SVP & Chief Actuary, Sun Life Financial US
Sure. Good morning, Doug. Yes, not a whole lot to add relative to what Colm just said. We are currently in the process of reviewing our assumption changes and management actions for the third quarter. We are going to have some positives and negatives, but at this point we don't see a bias one way or the other.
Doug Young - Analyst
And, Larry, is there any particular business that you are doing a deeper dive on this year?
Larry Madge - SVP & Chief Actuary, Sun Life Financial US
No, normal process and we are working through all the businesses together.
Dean Connor - President & CEO
Doug, one business of course -- this is a blinding glimpse of the obvious -- but one business we are not reviewing is the US VA business.
Doug Young - Analyst
Great, thank you.
Operator
Mario Mendonca, Canaccord.
Mario Mendonca - Analyst
Just a quick follow-up question first. The lower strain in the quarter, Colm, it went through -- it related, I suspect, to that GRS sale, that CAD150 million sale. First of all, do I have that right?
Colm Freyne - EVP & CFO
Well, a part of it related to that and then the ongoing improvements in individual insurance in Canada was the other part. So, you are right that a portion of it related to the larger sales in GRS.
Mario Mendonca - Analyst
Could you put a number on that, the extent to which there was a gain? And the gain, you referred to it as an investment gain. Is it just simply that you're able to source assets that generate returns better than what you have committed to the (multiple speakers) to the pension fund?
Colm Freyne - EVP & CFO
Yes, I think the way I would rather answer that, Mario, is to say that last quarter I indicated sustainable CAD10 million to CAD20 million of investment gains and we see that as still being relevant. So the fact that we had a lower amount in the experience we would see the overall number still being in that range when you take the combination of new business gains and experience gains on the in-force.
Mario Mendonca - Analyst
Okay. And then a more broad question. Expected profit up a fair bit, but when you take out MFS expected profit is essentially flat year over year. And I want to reconcile that with all the progress that is being made across the Company, GRS specifically, voluntary benefits, the growth in [P&D] in Asia. At some point I figure all of those positives have to translate into expected profit growth. But what I don't understand right now is why that hasn't emerged yet? And is there some mechanism we could look forward to that would drive that?
Colm Freyne - EVP & CFO
Yes. So, on the expected profit, when you back out -- when you look at the year-over-year expected profit of -- increase of CAD73 million, CAD64 million of that related to MFS, so the balance spread across Canada, the US, Asia. But you also have to recall that the UK expected profit is lower as that business is a run-off business and declining. And we've had -- in our corporate segment we've had a higher planned level of expenses as we continue to invest.
So there are some offsets there. So we are pleased that year over year we did see increases in Canada, the US and Asia, albeit quite small increases in Canada and the US. And it is somewhat of a slow journey, but we believe we are on the right trajectory and we will continue to make progress.
Mario Mendonca - Analyst
But is there any way to reconcile like all of the positives you are referring to in terms of in-force business growth, P&D, and the numbers you are referring to are huge in terms of both. Why hasn't that played out yet in terms of the expected profit growth in Canada or Asia or otherwise?
Colm Freyne - EVP & CFO
Well, I think there are ongoing pressures in some of our businesses from competitive factors. So while the assets under management and assets under administration can grow, the ongoing competitive factors can result in margin pressure, etc. But we do believe that you will see the progression through the value of new business; you will see that coming through in improved expected profit over time.
Mario Mendonca - Analyst
Thank you.
Operator
Peter Routledge, National Bank Financial.
Peter Routledge - Analyst
Hi, Dean, thanks for your comments on share repurchases. I would like to go into that issue a little bit. If I look at excluding out the CAD500 million you talked about earlier in cash you would need on a run rate basis for the hold co, you're still at about CAD1.4 billion in excess capital. You add to that all the capital that MFS throws out, it seems to me like you are in a pretty robust capital position, and your MCCSR ratio, although quite strong, probably understates your capital strength.
And you referred to OSFI and the roadmap as a reason to sort of defer on the capital or the share repurchase decision. Is there an effective ban on share repurchases right now pending the capital roadmap? Is that the right way to think of this?
Colm Freyne - EVP & CFO
Well, I think you've covered a few moving parts, Peter, in your introduction, it's Colm here. And I think one point that -- we have a very strong cash position; obviously pro forma, the close of the transaction. But as we say as we look out to 2015 we are thinking about our overall leverage ratio. So if you look out to 2015 we would expect to have excess cash and capital at the SLF level, as I mentioned previously, relative to the CAD500 million that we might think of as being the more normal level to hold.
And there are a number of moving parts before we could commit to the best deployment of that. The capital roadmap is one item, but obviously we've just closed the transaction, we are evaluating the various alternatives that Dean spoke about earlier. But I would agree with you that the SLA capital, the 217%, does understate the overall capital in the firm, pro forma the transaction, because we know have cash and capital at SLF that is substantial. So the right way to think of it is now more on that combined basis and we will continue to update you on how we plan to deploy that.
Peter Routledge - Analyst
I will try another way to ask the question. If there wasn't a roadmap in place, on page 26 would one of the options be share repurchases?
Dean Connor - President & CEO
Doug, Dean -- excuse me, Peter, it is Dean. I think the Company has, as you know, done share repurchases before and we have talked about our -- when asked about the dividend we have talked about a combination of dividend and share repurchases, returning circa 50% of earnings to our investors.
And we still think of it that way and so we would still think of share repurchases as part of our future. And it's a question that we won't be specific today as to when and what that might look like and under what circumstances we would actually consider it. But we still consider it as part of the toolkit to manage capital and manage shareholder returns.
Peter Routledge - Analyst
Okay, thanks. And just a quick one for Kevin Dougherty. Individual life insurance sales, you actually had growth year over year. I think that makes you the only Canadian life co to have positive growth in sales. Is that price, product design, what is driving that?
Kevin Dougherty - President, Sun Life Financial Canada
Yes, that is right. We are the only Canadian life co that showed growth in Q2. I think there is a lot of things going on there. First thing is the -- the career sales force is really, really firing on all cylinders and had a very, very good strong spring campaign. So that is what you saw coming through there. On the third-party side there is still lots of room for us to grow. As you know, we are -- we have been in the channel now for a number of years but we still have lots of upside, and we are just executing on growing those relationships and trying to realize that potential.
Peter Routledge - Analyst
Thanks.
Operator
Tom MacKinnon, BMO Capital Markets.
Tom MacKinnon - Analyst
A question about the organic capital generation of CAD500 million per year by 2015, it seems to be a little bit better than I would have anticipated. And I'm wondering if you might be able to share with us any further color with respect to that number, how much would be included in there as a result of the -- curtailing the US domestic life business. How much is there just as a result of -- generally I think Canada probably is a significant chunk of that, how much is Canada? And actually, is there any -- is this net of anything? Are you putting capital into any operations? And here I am thinking of Asia.
Colm Freyne - EVP & CFO
Yes, so, the organic capital generation I think is a very important question as we think about sustainability of the business model. And over the past few years, Tom, it is clearly been a challenge for a variety of factors, and not least of which have been changes resulting from IFRS implementation, which impacted us over the phase-in period. And indeed there continues to be a piece that is being phased in, and then we also had significant regulatory changes in respect of seg funds, capital requirements, that also had phase-in aspects associated with them.
So we haven't had -- over the past number of years we haven't seen that capital generation that we aim for. And I think by 2015, what we are saying is that we're back to that capital generation that's consistent with our business model of generating cash and capital that can be deployed, whether it is back to shareholders by buybacks as previously discussed or whether it is redeployed into business opportunities.
So a number of moving parts there. The CAD500 million that we talk about is a net number. It is net of the capital required on new sales, net of the capital that is freed up on existing and in-force business. It is pretty hard to dissect it on this call because it goes through all of our businesses across the organization.
But importantly, we feel that we've taken a light of product and strategic decisions that head us in a direction where we now have a capital generation that is significant and sustainable.
Tom MacKinnon - Analyst
Okay. And when you -- as a follow-up, when you put out your 2015 objectives in March of last year, you talked about -- you sort of split it out between I think it's called momentum growth and then growth initiatives and product and expense initiatives. It looks like the momentum growth was responsible sort of for 60% of the growth, and then the growth initiatives 30%, and product and expense initiatives 10%.
I don't know if you can share -- if you have gone through that exercise this time, presumably you must have rather than just pulled some number out. And I can assume these things would vary by line, but are we really looking at generally the same kind of breakdown in those things, or is there anything you could share with respect to that?
Colm Freyne - EVP & CFO
Yes, I can comment a little bit on that. I think the exercise that we went through last year -- first of all, every time you go through an exercise of this nature, it has its own aspects to it and you don't follow exactly the same way as you went about it last year. So last year was the culmination of the fairly intense strategic planning process. We put out of the objectives, we set out the Four Pillar strategy. And this year, of course, we are updating in respect of the transaction and the sale. So we didn't go through exactly the same kind of a process.
But I think in terms of where you can see that momentum and where you can see that transformational piece, I think it continues to be very much in the United States, but the build out in the voluntary continues to be in Asia with respect to the initiatives there. And we've already talked about MFS and how one might view the earnings objectives there. It's, again, a different way of looking at that and I think in Canada we didn't change the objectives. So I would say the fundamental underlying aspects are the same, but we didn't update those pieces.
Tom MacKinnon - Analyst
Okay, presumably the momentum growth, at least in terms of MFS in Asia, would be better just given the sales levels are probably better than what has been anticipated (multiple speakers)?
Colm Freyne - EVP & CFO
Yes, it's interesting if you go back and you look at some of the macro factors that would drive that. So on the S&P if you compare to the -- when we did the investor update in March of last year the S&P -- we were basing it on assumptions that were based on December 31 of 2011, the S&P was quite a bit lower at that point. So clearly current S&P levels which drive assets under management and strong performance at MFS are positive.
And interest rates, interestingly, at that time, they came down at December 12. When we update it we use that as our starting point for the current exercise and it had come down, although now recently they have recovered again. So we think on interest rates, the push and the pull, they're probably roughly in the same place. And the forward yield curve is a little bit higher today relative to when we were doing the strategic update.
But the number of basis point differentials are not all that significant and indeed quite similar to when we did the Investor Day material a year ago. So we have looked at all of that, Tom, and we really haven't said we need to do some fundamental rejigging at the target. We felt a better way to come at it was what did we say last time and where are the key areas that we should update.
Tom MacKinnon - Analyst
So, if I understood correctly, this was done assuming the forward curve at December of 2012?
Colm Freyne - EVP & CFO
Yes, we looked at interest rates at December 12, which were lower. But of course they have now moved up. So unless they -- the same impacts will apply if they move up in any giving quarter we'll see a benefit. But that to a longer-term view of interest rates still continues to be quite low.
Tom MacKinnon - Analyst
Okay, so the updated objective assumes the forward curve from December 2012?
Colm Freyne - EVP & CFO
Yes. So the benefit that we would have seen a year ago in terms of the forward curve is actually quite similar to what we have today. So the structure hasn't changed.
Tom MacKinnon - Analyst
And then you talk about retaining more risk. Does that mean that you would look to reinsure less new business going forward? Would you look at recapturing some reinsurance treaties? Are there any that you can think of that are on the radar screen there? And I wonder if you can share with us any of those potential options for capital management?
Dean Connor - President & CEO
Tom, it's Dean. We would like to retain more mortality and morbidity risk on our balance sheet. And when we look at our risk appetite framework, that is one area where we are under risked and we think we can make good money for shareholders taking those risks, selecting those risks, managing those risks. So we would like to retain more.
And as to the specifics of how we do it, as you note, some of it is through reinsurance arrangements on new sales. And then we would -- we always look at, and I won't call out any specific treaties, we always look at in-force treaties and ask ourselves, are there any treaties that make sense to bring back into the Company?
And during the financial crisis you will recall that we went the other way and we put some reinsurance out and it freed up capital. It was a relatively low-cost way to raise capital. And of course in this world where we have a much stronger balance sheet and fundamentally restructured the business model, we would look at opportunities to go the other way. So that -- I won't get any more specific as to particular treaties, but that is how we are thinking about it.
Tom MacKinnon - Analyst
And the final question, if I may, is with respect to the UK business. I mean that is in runoff. Is there any trapped capital there? Are there any -- can you give us an indication as to how much if not -- if there isn't trapped capital how much is actually kind of repatriated? And what would that look like under whatever proposed for Solvency II whenever we get it?
Colm Freyne - EVP & CFO
Well, I think, Tom, maybe you've summed it up quite nicely there. A little difficult to know. But I think one aspect about the UK, the results were on the weak side this quarter at CAD7 million. And I know we've had a couple of questions off-line about that. But I think the way we see the UK is that it continues to be a very good source of earnings and capital for us and we still are confident that that is a business that will continue to operate well over many years. And so, while there is capital there we do take dividends and capital back from the UK on a periodic basis and that will continue. So we are still very comfortable with that picture.
Tom MacKinnon - Analyst
Okay, thank you.
Operator
Steve Theriault, Bank of America-Merrill Lynch.
Steve Theriault - Analyst
First, a couple of quick follow-ups on capital management. Colm, you said earlier, and it is on your slide there about taking down the leverage somewhat proactively. So I'm just wondering, when I look at -- not that I would stack my model up to yours, Colm -- but when I look at my model the leverage sort of naturally declines to around 25% towards the end of 2015 without you having to do very much. So I am curious as to why you might give up some leverage, which in some ways is a good thing, more proactively then rather just letting nature take its course here.
Colm Freyne - EVP & CFO
Well, that is exactly what we may well do. So we are not proposing to take any uneconomic steps here. I have to be a little bit cautious around capital because the leverage that we have is capital qualifying. So it is part of our capital structure, regulatory capital structure. So we can model out various scenarios, but before we actually take decisions we have to look at a variety of factors. But I think you are looking at it the right way.
Steve Theriault - Analyst
Would it be fair to say it is sort of low on the pecking order in terms of things you consider near term?
Colm Freyne - EVP & CFO
Well, I think any aggressive actions would be low on our order of priorities. We are comfortable that we are on a trajectory and a path that is laid out in our discussion.
Steve Theriault - Analyst
And I did want to just quickly follow-up on Tom's question. I was going to ask about reinsurance as well. Are there any in-force treaties that are coming up for renewal soon whether it is the one that you mentioned, Dean, that could have a more meaningful impact on the P&L than -- rather than something just sort of fairly modest?
Colm Freyne - EVP & CFO
Yes, I think I can answer that one, Steve. And the answer is, no. I mean we have a lot of reinsurance arrangements across the organization, we look at all of them. And we have to obviously think about the risk aspect as well. There is risk transfer involved in these arrangements, there are risk capacity issues. So it is complex, but, no, there is nothing, nothing significant that we would be looking at.
Steve Theriault - Analyst
Okay, and last one for Wes, if I could. Wes, I think this is the second consecutive quarter you have noted negative mortality in US group unless I'm mistaken. Are you seeing any troubling or persistent trends there or are we just seeing some noise in the last and the first half of this year?
Wes Thompson - President, Sun Life Financial US
Yes, Steve, actually what we have been seeing in 2012 was higher negative experience in our LTD business. In our group life business it has tended to fluctuate quarter to quarter over a fairly long period of time. So we don't see the variance this quarter as anything systemic. That said, we are following our normal annual rate study. We will be increasing prices in our group business in group life, LTD and STD, some modestly but quite targeted in key areas.
Steve Theriault - Analyst
And those price changes will be effective toward the end of the year?
Wes Thompson - President, Sun Life Financial US
Yes, they will be. We will be affecting them at the end of Q3.
Steve Theriault - Analyst
Thanks very much.
Operator
Michael Goldberg, Desjardins Securities.
Michael Goldberg - Analyst
My first question is about the change in your US earnings objective. And I'm just wondering if you can give me a bit of a breakdown. How much of it is due to the sale of the annuity business? How much is due to the change in EBG expectations? And how much is due to changes in any other US legacy business?
Colm Freyne - EVP & CFO
Yes, so, Michael, it is Colm here, so let me have a go at breaking down those components. So the overall decrease in the earnings objective for the US is $180 million. And at the time we announced the sale of the business we indicated that the net run rate impact for the enterprise would be CAD0.22 or approximately CAD135 million, so that leaves CAD45 million to explain.
And about CAD20 million of that has been modeled elsewhere in the earnings objectives because the benefits come elsewhere. The debt repayment of CAD350 million that we already undertook in the quarter and investing the cash proceeds very conservatively in short term instruments. That has been factored in, that is about CAD20 million and that -- so that benefit is elsewhere in the earnings objective. That comes out of the US.
And then we have also reduced the US run rate for 2015 by about CAD20 million and that relates to ongoing investments in EBG and in international. You will have seen that the international sales in the quarter were very strong, up year over year, and that's international investments, international life. And we see continued opportunities there. So those are the major components that would take you to that CAD180 million. But perhaps, Wes, if you wanted to add anything on any of that?
Wes Thompson - President, Sun Life Financial US
No. I think you have captured it. I think it is worthy of mentioning that historically the US business has been very focused on investing in the individual side of the business. And as we look to really bring in greater management focus to our group and international business, we recognize the need to catch up in some areas. And so the broader numbers that Colm highlighted do reflect some of those investments that we are making in the broader EBG and our international platform.
Michael Goldberg - Analyst
So has there been any adverse impact in this change in expectations due to sort of the impact of losing the distribution channels that you had with the annuity business that might have contributed to other US legacy business that you are retaining?
Wes Thompson - President, Sun Life Financial US
No, there has not been. In fact we're really pleased with the continued build out and growth of our domestic group insurance business and the distribution component of that particularly, as Dean talked about, a lot of the transformation work that we are doing for the group business is focused on extending and growing the productivity of our group insurance operation. In fact, the second quarter we saw about a 12% productivity improvement within our group insurance wholesale distribution arm.
Michael Goldberg - Analyst
Okay. And my other question relates to slide 27, your strategy in Canada. There is no mention of a retail insurance strategy. Can you elaborate?
Kevin Dougherty - President, Sun Life Financial Canada
Sure, Michael, it is Kevin Dougherty speaking. And so, there are a lot of things going on in Canada and that slide was just meant to highlight a few of them. But obviously the retail insurance business continues to be a core part of our foundation and you would see the emphasis on that in our growth in sales.
At the same time we see the retirement market as a big opportunity for us. And to put that in context, the life insurance and health insurance business is very, very much a part of our retirement market strategy. So you might think of it more as investment products only, but products like par insurance and long-term care, health insurance are all very, very important parts of retirement plans. And so it all comes together under that banner.
Michael Goldberg - Analyst
Thank you.
Operator
And we have no further questions at this time. I will turn the call back over to management for any closing comments.
Phil Malek - VP of IR
Thank you, John. I would like to thank all of the participants on today's call and if there are any questions we will be available after the call. With that I will say thank you and good day.
Operator
Ladies and gentlemen, that does conclude our conference call for today. We thank you for your participation. You may now disconnect your lines.