J M Smucker Co (SJM) 2014 Q1 法說會逐字稿

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  • Operator

  • Good morning and welcome to The J. M. Smucker Company's first-quarter 2014 earnings conference call. At this time I would like to inform you that this conference is being recorded and that all participants are in a listen-only mode. At the request of the Company we will open the conference up for question and answers after the presentation. (Operator Instructions)

  • I will now turn the conference call over to Sonal Robinson, Vice President of Investor Relations. Please go ahead, Ms. Robinson.

  • Sonal Robinson - VP IR

  • Good morning, everyone, and welcome to our first-quarter earnings conference call. Thank you for joining us today.

  • On the call with me are Richard Smucker, Chief Executive Officer; Vince Byrd, President and Chief Operating Officer; Mark Belgya, Chief Financial Officer; Steve Oakland, President, International, Foodservice, and Natural Foods; Mark Smucker, President, U.S. Retail Coffee; and Paul Smucker Wagstaff, president, U.S. Retail Consumer Foods.

  • Following this brief introduction, Richard will provide an overview of our first-quarter performance. Vince will then provide an update on our business segments, and Mark will close with additional comments on our financial results for the quarter and our outlook for the full year.

  • Before I turn the call over to Richard, let me remind you that we may make forward-looking statements during the call that reflect the Company's current expectations about future plans and performance. These forward-looking statements rely on a number of assumptions and estimates, and actual results may differ materially due to risk and uncertainties. I encourage you to read the full disclosure statement in the press release concerning forward-looking statements.

  • Additionally, please note the Company uses non-GAAP results for the purpose of evaluating performance internally. Discussion on non-GAAP information is detailed in our press release located on our website at Smucker's.com. A replay of this call will also be available on the website. If you have any follow-up questions or comments after today's call, please contact me or Mark Belgya.

  • Let me now turn the call over to Richard.

  • Richard Smucker - CEO

  • Thank you, Sonal, and I really appreciate everybody joining us this morning. Let me begin by saying that we had a very, very good first quarter, following the momentum that we gained from last year's results and that resulted in record earnings for our first quarter.

  • I want to share with you some of the highlights that began the quarter. Volume was up, driven by performance of our U.S. Retail business. Net sales decreased slightly due to price declines taken over the past 12 months.

  • In Coffee, volume was up 4% behind solid gains for the Folgers, Dunkin' Donuts, and Cafe Pilon brands. Volume gains were also realized across the majority of the brands within Consumer Foods, resulting in an overall 4% increase in that segment.

  • Within the International, Foodservice, and Natural Foods segment, volume was down for the quarter, but as expected, due to the planned rationalization that Vince will expand on in a moment. Excluding these, volume was flat for this year compared to the prior year.

  • Non-GAAP earnings per share increased 6% to $1.24, despite prior-year results that included a significant positive impact from mark-to-market adjustments and also higher SD&A expenses in the current year.

  • Finally, we continued the responsible use of our strong cash flow. During the quarter, we announced a 12% increase in the quarterly dividend rate and repurchased 1.5 million shares.

  • Solid execution of the plans and initiatives that we outlined during our year-end call, including brand building and supply chain investments, contributed to these first-quarter results. Our teams continued to perform with excellence, and we thank them for their efforts.

  • Looking ahead to the upcoming holiday period and the balance of the fiscal year, we remain confident in our ability to achieve another year of earnings growth and deliver on the updated earnings guidance that Mark will share with you in a couple of minutes. This belief is supported by several factors, including a solid lineup of quality marketing and merchandising programs across our various brands and categories to support the fall bake and holiday periods; the additional growth from innovation and new products; lower commodity costs compared with last year; and the continued execution of our pricing and promotion strategies; and, finally, the anticipated contribution from acquisitions and new businesses.

  • To this last point, let me briefly comment on the announcement that we released earlier this morning regarding our latest transaction, the acquisition of Enray Inc. This enabling acquisition provides added scale for our Natural Foods business, adding an on-trend line of organic, gluten-free, ancient grain products to our portfolio.

  • We are very excited to welcome the Enray employees to the Smucker Company and add the truRoots brand to our family of brands. We look forward to sharing more about this acquisition in the coming months ahead.

  • With that I will turn the call over to Vince for an update on our business segments.

  • Vince Byrd - President, COO

  • Thank you, Richard, and good morning, everyone. We are pleased with the start to the new fiscal year, as these results reflect our commitment to brand building and other key initiatives we identified leading into the year. Let me now provide further color on our segments' quarterly performance, beginning with U.S. Retail Coffee.

  • Volume for this segment was up 4% led by our Folgers, Dunkin', and Cafe Pilon brands. During the quarter, Folgers Gourmet Selection, K-Cups, and premium bagged coffee realized significant volume growth.

  • In addition, momentum and our mainstream red can business continued. Red can results were driven by growth within our Folgers Colombian product line, reflecting the pass-through of lower green coffee costs through our recent pricing actions.

  • Increased marketing support also contributed to the performance of the Folgers brand. This included the completion of the third installment of the Best Part of Waking Up jingle contest in June. This very successful event continues to utilize digital platforms to expand the reach of the Folgers brand among millennial consumers.

  • The Dunkin' Donuts brand also realized a good start to the fiscal year, up 6% in volume for the quarter. This increase was achieved despite a very strong comp in the prior year's first quarter. Our strong merchandising and pricing strategy, combined with ongoing brand support, led to the quarter's results.

  • The overall Coffee volume gains in the quarter were a key contributor to the segment profit growth. In addition, our price-to-cost relationship had a significant positive impact on the first-quarter results compared to the prior year.

  • As a reminder, the first quarter of 2013 was negatively affected by the price declines taken in advance of lower green coffee costs. These lower costs were recognized later in 2013 and resulted in strong period-over-period growth during the last half of that fiscal year.

  • This is in contrast to the front-half loaded segment profit growth expected in fiscal 2014. Keep in mind these price-to-cost timing impacts will continue to periodically affect quarterly year-over-year comparisons. Our focus remains on managing profitability over the fiscal year and on a long-term basis.

  • Green coffee costs have retreated from their record highs of two years ago, and arabica coffee futures have traded in the range of $1.15 to $1.35 over the last several months. While this has lowered our overall coffee costs, at this point they have not declined to a level at which we would implement a list price decline. Instead, we will use other pricing strategies to pass along the benefits of the lower green coffee cost to our customers and consumers.

  • Let me conclude my comments on Coffee with an update on our K-Cup business, where sales grew 14% in the first quarter, in line with our expectation of 15% growth for the full year. As expected, the K-Cup environment continues to be competitive, with new entrants coming into the marketplace; and we anticipate they will garner trial of their products during the upcoming key holiday periods.

  • Let me briefly comment on the relationship with Green Mountain. We recognize there has been significant press recently regarding their contractual arrangements with other partner brands. We believe the recent extension of certain partnership agreements supports our view that Green Mountain is the highest quality and most efficient producer of K-Cups in the industry.

  • Specific to our Company, we typically do not discuss details related to our contracts. However, let me assure you that we are pleased with our contractual arrangement. We have a multiyear agreement in place that has been periodically amended to take into consideration current and future opportunities that are expected to provide additional value to both companies, as well as to our customers and consumers.

  • Similar to Coffee, the Consumer Foods segment achieved solid volume gains in the quarter, also up 4% over the prior year, with growths realized across most of our key brands and categories. This volume performance was once again led by peanut butter, as the momentum for the Jif brand continues. Our price declines, a successful execution of our jar downsizing, the contribution of new products, and the ongoing brand-building support all contributed to Jif's performance.

  • Turning to the Smucker's brand, volume for fruit spreads was flat for the quarter. This reflects a positive response to our Smucker's Natural Fruit Spread launch, offset by declines with one major club store customer.

  • Sales of Smucker's Uncrustables in U.S. Retail channel achieved another strong quarter, with volume up 22%. This marks the third quarter in a row where Uncrustables has grown in excess of 20% in this channel. We are currently in the midst of our key back-to-school promotional period and are encouraged by the programs we have in place and look forward to a successful conclusion to our overall spreads and Uncrustables businesses.

  • Turning to the bake aisle, Pillsbury volume was up 2% driven by flour and frosting, including contributions from the successful launch of our new seasonal varieties. Profitability for baking mixes continued to improve due to the previously discussed change in our promotional strategy on cake.

  • In the oils category, Crisco achieved a strong start to the fiscal year with volume growth of 11%, reversing recent downward performance in this price-sensitive category. A continued focus on managing price gaps drove the first-quarter performance.

  • Let me conclude my remarks on Consumer Foods with a brief discussion on segment profit, which was down 11% from the prior year. Approximately one-half of the decline reflected the reduction in favorable mark-to-market gains this quarter compared to the same period last year for this segment.

  • Much of the remainder was the result of the 10% price decline taken earlier in the calendar year on peanut butter during a period of higher recognized peanut cost. As we noted on our year-end call, we expect this trend to reverse as we proceed through the back half of the fiscal year, and this will be a key contributor to the Company's earnings growth during that period.

  • Looking at all the key commodities across our Consumer Foods portfolio, we have essentially locked in our cost structure for the upcoming fall bake and holiday season. At this time, we do not foresee taking any action in our key categories through the end of the calendar year. Further, with good merchandising programs in place and solid support at all key retailers, we believe we are well positioned for this promotional period.

  • Let me conclude with the International, Foodservice, and Natural Foods segment, where strategic business decisions designed to align the portfolio for long-term profitability continue to have a significant impact on our reported results. Volume declined 6% in the quarter, primarily reflecting the impact of three such decisions.

  • First and most significantly for the quarter was the planned change in promotional strategy to support our Santa Cruz Organic lemonade product line. Now that the product has been established within the marketplace, we were able to reduce our aggressive promotional activities, resulting in reduced volume and yet improved profitability. Due to the seasonal nature of the lemonade sales, the majority of the anticipated volume decrease for the fiscal year occurred in the first quarter.

  • Second, the previously announced exit of the private-label coffee business in Foodservice continues to impact our year-over-year volume comparisons, and we remain on track to complete this rationalization by the end of the calendar year.

  • Lastly, we saw a step up in the effect from exiting a portion of the school Uncrustables program. We anticipate the volume impact will increase further in the second quarter, given the ordering pattern associated with the start of a new school year. The impact will then moderate as the year progresses.

  • Excluding these planned rationalizations, volume was flat to the prior year. Segment profit grew 7% for the quarter, reflecting the net benefit of lower commodity costs, the enhanced profitability of the Santa Cruz Organic line, and favorable mix. Excluding mark-to-market adjustments, segment profit increased $7 million or nearly 20% compared to last year's first quarter.

  • Lastly, as Richard mentioned, we are very excited about the enabling acquisition of the Enray business. As a leader in the natural foods space, we believe this $45 million on-trend business has the potential to deliver significant growth for the foreseeable future.

  • In summary, we are pleased with our start to 2014 and look to continue this momentum into the rest of the year. Our consistent performance is a testament to the Company's strategy, the strength of our leading brands, and the commitment of our dedicated employees.

  • I will now turn the call over to Mark to discuss our consolidated results.

  • Mark Belgya - SVP, CFO

  • Thank you, Vince, and good morning, everyone. Net sales decreased $19 million or 1% in the quarter, reflecting a 4% reduction in net price realization, partially offset by a 1% increase in volume and 2% from sales mix.

  • GAAP earnings per share were $1.19 this quarter and $1.00 in the first quarter of last year, reflecting a reduction in special project costs, which are defined in our press release. Excluding these costs, earnings per share were $1.24 this quarter and $1.17 last year, an increase of 6%.

  • Last year's results included a $20 million benefit from unrealized mark-to-market gains on derivative contracts. This compares to a $5 million positive contribution this year.

  • Operating income excluding special project costs was up 1% for the quarter behind a 4% increase in gross profit. Lower commodity costs this year compared to 2013 caused gross profit to increase by $21 million and gross margin to improve by approximately 200 basis points.

  • The gain in gross profit was largely offset by an 8% increase in SD&A expenses. Higher administrative expenses were driven by an increase in compensation cost as well as expenses associated with an upgrade to the Company's Oracle IT systems. This major upgrade was implemented seamlessly by our team during the first quarter.

  • Marketing was up 6% over last year, in line with our quarter expectation. We continue to expect marketing to be up 10% for the full year, with much of the cost related to the Olympics sponsorship occurring in the back half, and total SD&A to be up 8%, also in line with our original guidance.

  • Turning to cash flow, cash provided by operations was $82 million in the quarter, compared to $177 million last year. This decline primarily reflects the higher current-year use of cash to support inventory and other working capital needs compared to the prior year.

  • Capital expenditures were $36 million in the quarter, resulting in free cash flow of $46 million. Due to the timing of the start for certain projects, CapEx spend was less than expected in the first quarter; however, we continue to anticipate a full-year total of approximately $270 million as the CapEx related to key 2014 initiatives is expected to ramp up later in the fiscal year. At this point, our 2014 free cash flow target remains at $600 million.

  • As Richard noted, we acquired 1.5 million shares during the first quarter, borrowing $145 million against our revolver to help fund the repurchase. Some of the borrowings were repaid by the end of the quarter, as there was $85 million outstanding at July 31. We anticipate borrowing further in the second quarter, but expect to pay down all revolver borrowings by the end of the fiscal year.

  • Let me conclude by updating our full-year sales and EPS outlook. We continue to expect volume for our U.S. Retail segment to increase approximately 2% over the prior year, with overall Company volume flat, reflecting the planned rationalizations within International, Foodservice, and Natural Foods.

  • We now anticipate 2014 net sales will decrease approximately 1% from the prior year, compared to our initial guidance of being flat year-over-year. The decrease reflects the net sales impact of passing through commodity cost declines in Coffee.

  • Sales of approximately $40 million associated with the Enray acquisitions are included within our guidance.

  • We have increased our non-GAAP income per share outlook to a range of $5.72 to $5.82, up from our previous guidance of $5.65 to $5.75. The increase primarily reflects the share repurchase activity in the first quarter, as the range now assumes weighted average shares of approximately 105.5 million shares, along with a modest EPS impact in 2014 from the acquisition of Enray. Based on our first-quarter results and plans for the rest of the year, we are cautiously optimistic about achieving the high end of this range.

  • In closing, let me reiterate that we are pleased to have delivered a solid first quarter. With good plans in place for the upcoming promotional periods we look forward to continuing this momentum as we proceed through the fiscal year.

  • With that, we will open up the call to your questions. Operator, please queue up the first question.

  • Operator

  • (Operator Instructions) Eric Katzman, Deutsche Bank.

  • Eric Katzman - Analyst

  • Hi, good morning, everybody. I guess, Richard maybe or Vince, you could comment just more broadly on the consumer and the environment. It seems like a lot of the food companies focused in the US were getting a little bit more optimistic as the spring unfolded; and then it seems like some of the retailers out there, along with some of your competitors, have noticed a bit more, I guess, weakness sequentially as the year has unfolded.

  • Maybe you could ask -- or answer that. And I will have a follow-up just on the Company.

  • Richard Smucker - CEO

  • Yes, Eric, this is Richard. That is a good question.

  • The way we look at it, I think we have mentioned this before, we kind of put the consumers into three buckets -- the top one-third, the middle one-third, and the bottom one-third.

  • I think we still see that the top one-third is doing fine. The middle one-third is doing fine, although sometimes they don't know it, don't feel it. But the bottom third of the consumer is still very challenged, and we have seen that.

  • The way we have responded to that is to make sure we have the right pricing at each level to provide them with the right products and pricing for each group. But I guess the consumer confidence is still up, as far as you look at the Michigan Consumer Confidence trends.

  • But I have to admit, on some of our retailers we are seeing that lower third being challenged, and we think that is going to continue throughout the year. But I think we are well positioned because of the product lines that we offer, the product categories that we are in, to do pretty well in this environment.

  • Vince Byrd - President, COO

  • Eric, this is Vince. I would only support exactly what you said, and I think that is probably what is leading a little bit to our cautious optimism about the back half of the year. We feel we're in a very good place as we head into the holiday bake period; but you can't ignore the results of some of our key customers and some of our peers within the consumer industry.

  • So we are certainly -- we believe we're in a good place, as Richard mentioned, but you just can't ignore some of the trends that we are seeing.

  • Eric Katzman - Analyst

  • Okay. Then just as, I guess, a follow-up to that, you have been pretty consistent across, I don't know, maybe 70% of the business. It's a little more pass-through oriented. I guess you have mentioned you have locked in through the calendar year, but it seems as if there is some deflationary pressure out there.

  • Do you see retailers pressuring you to lower pricing further, particularly in Coffee? And I will pass it on. Thanks.

  • Vince Byrd - President, COO

  • Eric, this is Vince again. Yes, there has been pressure from time to time on making sure that we pass those costs on. I think we are consistent in our approach of being as transparent as we can.

  • In some cases over the past 18 months we have leaned forward into some of our pricing, which is evident by, say, peanut butter. But also as we have said in the scripted remarks, we need to keep in mind that we can pass those pricing on through other mechanisms other than just maybe list price decreases -- or increases or decreases; that the teams have other levers, whether it be through trade strategies or marketing activities.

  • Eric Katzman - Analyst

  • Okay. I will pass it on. Thank you.

  • Operator

  • Andrew Lazar, Barclays.

  • Andrew Lazar - Analyst

  • Morning, everyone. This may relate to the answer of part of Eric's first question. But I guess your -- the U.S. Retail volume, well, both Coffee and Consumer volume was up a healthy 4% in the quarter. You are holding your full-year volume guidance for U.S. Retail at, I guess, up 2% essentially.

  • So I am trying to get a sense of, is something specifically expected to change in the back half of the year that you see already in your business? Or is it just related to -- can't ignore some of the broader industry factors that you talked about?

  • Vince Byrd - President, COO

  • Andrew, this is Vince. Let me just start and then I will turn it to Mark and Paul. But basically in the first quarter, we did get the benefit of a couple things.

  • First of all, innovation and new products contributed significantly to our growth, which of course some of that would be pipeline fill. Secondly, we had a very solid quarter on oil and flour business, which we are excited about; but on the other hand that typically doesn't occur quarter after quarter.

  • But as I said earlier, we don't see anything in our business, given where we are in our pricing and our promotional strategies, to be pessimistic. It is just that, again, the nature of being somewhat conservative given what we see in the marketplace.

  • So I will ask Paul or Mark if they have anything they would like to add to that.

  • Richard Smucker - CEO

  • No, I think that is right.

  • Andrew Lazar - Analyst

  • Thanks for that. There aren't, I guess, that many US food companies getting the kind of positive mix impact that you have been getting quarter in and quarter out. I think this quarter mix was a 2% positive contributor.

  • In trying to get a sense of the sustainability of that, maybe we can talk about the couple of key buckets that that mix is coming from, and which ones you think are structural going forward. So one bucket is obviously the faster growth of the K-Cup piece; one would be some of the SKU rationalization or business rationalization maybe you are doing in specific segments; and then what is going on in the core business, whether it be new higher-margin products or what have you.

  • But I am trying to get a sense if you can dimensionalize those for us to give us a sense of sustainability of mix going forward.

  • Mark Belgya - SVP, CFO

  • Andrew, this is Mark Belgya. Good morning. A couple comments on mix. Yes, we have really the last probably two or three years have benefited. A lot of that was driven by Coffee, and as you mentioned particularly K-Cups.

  • This quarter I think we continue to benefit from peanut butter as well. Even with the impact of higher peanut costs it is still a good margin business and obviously, the volume is very strong.

  • I think the other thing, too, and this probably is more of a comment in the baking area, and we have talked about this over the years. It's that as we have grown Pillsbury from a traditional cake business to more of a seasonal, they tend to be a higher-ring, higher-margin business. So as we have grown that -- and really that probably applies even to new products across the board -- they do tend to be a little stronger margin, because they are delivering on -- whether it is convenience or good and good for you type attributes, which just obviously present a better mix opportunity than just what I would say are more traditional products.

  • Andrew Lazar - Analyst

  • Great. Thank you very much.

  • Operator

  • Ken Goldman, JPMorgan.

  • Ken Goldman - Analyst

  • Hi, good morning, everyone. You guys pride yourself on being a transparent Company, and I think most of the time you deserve credit for being just that. But when you raise your guidance in a press release and you don't mention that one of the main reasons for the increase is an acquisition, and you don't mention the acquisition until a press release that comes out later, that is maybe the opposite of transparency.

  • So before my question I just wanted to get up on my soapbox. So forgive me for that for a second.

  • Mark Belgya - SVP, CFO

  • Hey, Ken, while you're up on your soapbox -- hey, Ken. This is Mark. Let me just address that, just to quantify it. It really was not material, and had it been we would have addressed that in the release -- and in both releases. But that was not the key driver of that guidance move.

  • Ken Goldman - Analyst

  • So the main driver was more about the share buyback, then?

  • Mark Belgya - SVP, CFO

  • Yes; and then, obviously the discussion around the higher end is just our overall view of the business.

  • Ken Goldman - Analyst

  • Okay. Why didn't you mention that in the press release? And forgive me; I guess it is soapbox day for me. But why not just mention that? Because there is a little bit of confusion this morning among the investor base as to whether the acquisition was meaningful or not.

  • And when you don't mention that it is accretive or not, you don't mention the margins, you don't mention the growth, people kind of assume the worst.

  • Mark Belgya - SVP, CFO

  • Yes, I will just address that as well. We had a lot of discussion around how we wanted to handle the announcement of Enray. We felt because of the importance of that business to our Natural Foods and just the overall importance of the acquisition internally, we wanted to do it separately.

  • Again because this year's contribution is not material we did not think that we were misleading anybody by adjusting the guidance and not referencing it, with the intent of obviously covering it during the call.

  • Richard Smucker - CEO

  • Ken, this is Richard. I would hope that the people on the call and our other investors don't feel that there is any sleight-of-hand here. It is never -- we have always been transparent.

  • This is a small acquisition. A very important acquisition in the long run, but its sales are $45 million; we're only going to have it for about less than three-quarters of the year. So the actual add to earnings is very small in the first year. We expect it to be in fact very small.

  • So as Mark mentioned, the increase in the earnings guidance is because of the share buyback and the positive nature of our momentum, which is continuing through last year and this year both. So I just want to make that clear.

  • Ken Goldman - Analyst

  • No, I appreciate that; and I am sure I am annoying people by asking this, so I will let it go from there. But just one quick question, Mark. You cited higher inventory and other working capital needs.

  • Maybe you mentioned this and I missed it. But can you talk about why inventory was up at a time when costs are down? I might have expected the opposite.

  • Mark Belgya - SVP, CFO

  • Yes. A lot of it, Ken, had to do with last year actually was probably -- in certain categories was lower than we would have liked. I think we might have commented on this earlier this calendar year, but we thought we would be building inventory. And then actually we're probably building a little bit earlier on some of our upfronts around business continuity and fall bake.

  • But last year's is what I would say is abnormally low compared to where we would feel more comfortable from both a customer service and just inventory levels in general.

  • Ken Goldman - Analyst

  • Got it. Thanks very much.

  • Operator

  • David Driscoll, Citi.

  • David Driscoll - Analyst

  • Just wanted to ask a little bit about the K-Cup business. You mentioned in your prepared script the quarter comes out at 14% growth; your guidance for the year, 15% growth.

  • Can you develop this a little bit and just talk about what you are seeing, category trends? How strong are the private-label offerings? How much is that affecting your growth?

  • And then why the confidence in, I guess it is just a slight pickup, but I think you made some comments about the seasonally strong periods for K-Cups coming up and your expectations of how you are going to perform. But could you just talk a little bit more about the environment itself and these types of growth rates?

  • Mark Smucker - President U.S. Retail Coffee

  • Sure. David, this is Mark Smucker. I guess I would start on the confidence side; and that is, that if you look at consumer takeaway in the quarter it was still very strong. And although we did report 14% in shipments, when you look at consumer takeaway it is still in the 20% range.

  • So it may be a little bit of the softness that we saw would have come from a couple of our Millstone items. But our Folgers brand is extremely strong, with 30%-plus consumer takeaway. So I think we still feel obviously very good about the category in general.

  • The other comment just more broadly about the segment is that, sure, private label and some of the unlicensed participants are garnering a good amount of trials. We think that that noise and just the number of new brands and players that are in the market will continue through the fall and holiday period.

  • But again, as we have said many, many times, just the relationship with Green Mountain, the relative cost and quality advantages that we believe we enjoy by being partnered with them, some of the commitments that some of their other partners have made as well, just point to the fact that it is still great growth and we still feel confident about it.

  • David Driscoll - Analyst

  • One follow-up on Coffee. I believe, and just to confirm, that what you said is that the front half of the year is where the profit growth is weighted to. And that is simply because -- or the driving factor here isn't necessarily K-Cups; it is really related to the cost and pricing favorability. That lower coffee cost, combined with the decline in pricing not being as much as the decline in costs shows up much more favorable in the front half of the year than the back half of the year.

  • First off, is that correct? And then in the back half of the year, is profit growth just really a function of volume growth?

  • Mark Smucker - President U.S. Retail Coffee

  • Yes, I think all of that is correct, David.

  • David Driscoll - Analyst

  • Thank you.

  • Vince Byrd - President, COO

  • David, I would only add that if you look back to last year you will see that we're going to be facing some very difficult comps as it relates to profitability in the third and fourth quarter in particular. So that is why the comment about it being more frontloaded than backloaded.

  • David Driscoll - Analyst

  • Very clear. Thank you.

  • Operator

  • Jonathan Feeney, Janney.

  • Jonathan Feeney - Analyst

  • Good morning. Thank you very much. I noted in your press release the marketing spending variance between the two businesses seemed to have a little bit of a different trend, and it surprised me. It looks like marketing was up for the Coffee business and down for the Consumer business where the volumes -- it would seem like the Consumer business maybe needed a little bit more investment at this stage.

  • What do you think marketing and advertising will be for the full year across those two businesses? And what should we expect for the second half as far as a sequential change?

  • Paul Smucker Wagstaff - President U.S. Retail Consumer Foods

  • Hey, Jonathan, this is Paul. Regarding the Consumer Foods business, for the full year our marketing spend is going to be up. And that is what we are planned, and actually we are excited about that with the launch of all of our new items and the support of the Olympics initiative. So we feel good about our marketing spend, and we feel it is going to be up versus prior year.

  • Jonathan Feeney - Analyst

  • And the same for Coffee?

  • Mark Smucker - President U.S. Retail Coffee

  • Yes, essentially it would be the same for Coffee. We will be up versus the prior year.

  • Jonathan Feeney - Analyst

  • I know this is not necessarily your direct bailiwick, but do you get the sense in your categories -- I know this is a broad question -- that your competitors are raising marketing and advertising spending? Because what we see is it seems like over the past couple years somewhat of the opposite and maybe that having a negative impact on category.

  • So if you can just comment on that category level marketing and advertising, and how that is driving the categories. That is all I have. Thank you.

  • Paul Smucker Wagstaff - President U.S. Retail Consumer Foods

  • Yes, this is Paul. I know in the Consumer Foods categories we have seen some increase in marketing spend on some of our competitors in some of the categories. So it is a little bit of a mixed bag.

  • But we feel people have been a little more responsible and actually pushing some marketing to drive the categories, which we actually feel is good overall.

  • Mark Smucker - President U.S. Retail Coffee

  • Yes, and this is Mark Smucker. I agree with Paul. I think that it is a mixed bag in terms of the competitive spend. There are some isolated incidents or it is by brand.

  • But overall, we continue to be the leader in share of voice and just consistent communication with the consumer. So I would think that we lead in that area.

  • Jonathan Feeney - Analyst

  • Great. Thank you very much.

  • Operator

  • Akshay Jagdale, KeyBanc.

  • Akshay Jagdale - Analyst

  • Yes, hi. Good morning. Just one follow-up on the inventory, Mark, if you can you get into a little bit more detail. With costs coming down, inventory days even on a year-over-year basis, I think we're up at least 6 days. Is this strategic? Should we expect this every year now, given your plants have all moved to an area that is exposed to some more weather risk, if I may?

  • Or can you just help us understand what is going on? Because it does seem -- I know you talked about year-over-year there is a difference; but it seems like this is related to where your plants are located and it is affecting how you bought things this year.

  • Mark Belgya - SVP, CFO

  • Sure, Akshay this is Mark Belgya. A couple things. I think the comment that you are discussing is around Coffee and obviously our locations in New Orleans area. The practice there to-- and, Mark, please add in here. But I think the practice that started with Procter's ownership and we have continued is just a prudent way to manage that business.

  • I think the other thing that you have got to just keep in mind is, in addition to the hurricane preparation, we also lead into a fall bake. So we have got two big working capital needs.

  • So fundamentally I don't think there is anything different. You will recall last year in our second quarter we spoke to an issue we had with our supply chain as it related to canisters. So that was a driver as to why our finished good inventory was just lower than normal.

  • So as we said on the year-end call, internally we feel that there is continued opportunity in managing down working capital from free cash flow. And although we don't speak to it and we don't have any major initiatives in place, we still think it is an opportunity. So it is more just the explanation for the quarter, but I wouldn't really read anything into that beyond.

  • Akshay Jagdale - Analyst

  • That's helpful. Then just on singleserve, your comments regarding your relationship with Green Mountain, honestly I don't know exactly what to make of it. It seems like your support -- you're very happy with the relationship. But the fact that you are not announcing anything specific, like most other large guys have, is that just a function of your own Company policy where you like to keep things private?

  • Or is that a function of different terms or that you are playing it a little bit closer to the vest? Or, I don't know; what should we make of the fact that other large companies have publicly extended their relationship with Green Mountain and you are not doing it publicly, but it seems like you are still being supportive? So I am a little bit conflicted trying to understand that a little better.

  • Vince Byrd - President, COO

  • Akshay, this is Vince. Let me try to reinforce what we said in the scripted remarks. Obviously, the investment community has raised the question about the term of our contract and relationship with Green Mountain. And other branded partners had press releases about extending terms and number of years.

  • So first of all, it is our style not to necessarily disclose any contractual arrangements with a partner. But what we were trying to assure the community is that we are very comfortable with the agreement that we have in place with Green Mountain and the fact that it is a multiyear agreement.

  • So you should not be worried about the term of that relationship as we go forward. And that is nothing more, nothing less. That was the key message that we were trying to deliver.

  • Richard Smucker - CEO

  • I might add to that, just to give some additional comfort, is that I think when we first made our agreement with Green Mountain we recognized and believed that they were going to be the long-term key winner in this category. So our initial negotiations with them was for a long-term agreement.

  • I don't know what the other partners did in their initial agreements, but we didn't have to adjust, because of that. Because we had faith, I guess, from the beginning.

  • Akshay Jagdale - Analyst

  • So in other words the relationship has gone as good as you thought it was or better, and is just status quo. You're very happy with that business. Is that a good way to categorize it?

  • Vince Byrd - President, COO

  • Yes, the relationship has far exceeded, I think, either one of our expectations. Again, and I think if you recall, we evaluated the entire singleserve landscape when we acquired the Folgers business from Procter and concluded that Green Mountain was probably going to be the winning partner.

  • And I think at this point -- well, I don't think. We are very pleased with the results that we have achieved. We helped grow the overall pie as we said. We have strengthened our position of the singleserve at Retail.

  • And as we have said before, we have ongoing dialogue of projects that will continue to look at that relationship going forward. We have already had a couple of amendments, and we are looking at other opportunities. So we feel very solid with the Green Mountain team.

  • Akshay Jagdale - Analyst

  • Okay. Just one on just overall your feel going into the year. I heard Ken's question; I am coming from the opposite side, which is -- you usually don't raise guidance in the first quarter. And just judging from the brief commentary that you had, seems like you are seeing something that is more positive than I thought.

  • So can you just help me? You are going into the fall bake season and obviously you are getting ready with a little bit more inventory; the volumes came in much better. Is it shaping up to be a better year generally?

  • Am I wrong in thinking that typically you wouldn't raise guidance in the first quarter? And the volume trends are looking positive; am I reading that incorrectly, that it is actually looking pretty better for you throughout the year? Or it seems to have gotten off to a better start than expected?

  • If so, can you just give us some other tidbit than what you have already mentioned that make you feel good about demand from the consumer for your products? Is it just that price points on an absolute basis are coming in where you think demand is better? Or help me understand that (multiple speakers).

  • Mark Belgya - SVP, CFO

  • Let me try to do that, Akshay. This is Mark Belgya. A couple things. One is you are correct about the timing; we don't typically adjust or address guidance.

  • I think part of that was driven by what we said in our scripted comments around the share repurchase. I know that we were part way through the buyback when we did our 10-K, so there was some indication. So we thought it was appropriate to adjust for that.

  • And then I think that the first quarter exceeded our expectations and for all the reasons. I think Vince probably said it best, is that everything -- we have got a lot of good programs in place and there is really no negatives.

  • We still have to get through fall bake, and we have lived that in the last couple years where it has been very positive, and then less than that. But things are great. We have got good fall bake promotional plans in place. We are very excited about the sponsorship in the back half of our fiscal year with the Olympics and new products.

  • Yes, I guess to some degree, when you get one quarter down it probably does make you feel a little stronger. And thus we felt that it was appropriate to raise guidance.

  • Akshay Jagdale - Analyst

  • Okay. Great, I will pass it on. Thank you.

  • Operator

  • Alexia Howard, Sanford Bernstein.

  • Alexia Howard - Analyst

  • Good morning, everyone. Can I ask about the peanut forward contracting practices? I know that you ended up with -- or taking pricing down three or four quarters ahead of when those higher-priced peanuts rolled off.

  • As you look forward into when the peanut prices get lower, would you think about changing the way that you do that going forward? Or do you plan to have the same kind of practices in place out through fiscal '15? Thank you.

  • Paul Smucker Wagstaff - President U.S. Retail Consumer Foods

  • Hi, Alexia. This is Paul. As far as our peanut purchasing process, we have taken a step back and looked at how we have done that over the years and is there need to make any adjustments. And I would say it is fair to say that we have looked at all sorts of different alternatives.

  • We feel comfortable with our approach going forward. We have made some slight adjustments to it; and I think we will feel better positioned as we go forward overall with how we purchase peanuts.

  • But again it was a very unusual about a year and a half, two years that we had with peanuts, with a couple really bad crops and followed by a huge crop. So it was kind of unusual circumstances.

  • But overall we feel good about what we are doing. And we have made some slight adjustments, but we feel strong in our position.

  • Alexia Howard - Analyst

  • Okay, great. Then just a quick follow-up. On the Enray acquisition, do I gather from your earlier comments that there will be no margin impact from that at all? Thank you.

  • Mark Belgya - SVP, CFO

  • Hi, Alexia. This is Mark Belgya again. We didn't quantify, but just to put some numbers out there, for a full year it is probably about $0.05; and obviously the ownership this year is going to be less than a fiscal, so something less than $0.05.

  • Alexia Howard - Analyst

  • Okay, great.

  • Steve Oakland - President International, Foodservice & Natural Foods

  • Yes, Alexia, this is Steve Oakland. I want to make sure -- we talked a little bit in the transparency comment about this business. I don't want to misrepresent it.

  • To Mark's point, we are clearly going to have it for a very short period of time, but it is a wonderful business and we think it has got great growth potential. And we talked about that in the scripted remarks.

  • We just want our sales and marketing team to get their hands on this thing, and we think there is opportunities for distribution. They have done a great job on supply chain and innovation, and we have got a much larger go-to-market organization in the Natural channel.

  • So when we put the two of those together -- literally the announcement meeting with their team is going on as we speak, right now, in California. So let us get our hands on this thing and we feel great about.

  • We did want to send a message, though, that it is a profitable business. It is just small at the current time.

  • Alexia Howard - Analyst

  • Great. Thank you very much. I will pass it on.

  • Operator

  • Rob Dickerson, Consumer Edge Research.

  • Rob Dickerson - Analyst

  • Thank you. Just to come back to the free cash flow and the buyback for a second. Can you just walk me through the thought process of -- why now? Like why be purchasing $165 million worth of stock now when the free cash flow in Q1 was down substantially relative to Q1 last year; and last year in Q1 you didn't really buy back stock.

  • I am just trying to get a sense if you are doing the acquisitions now and you're increasing your buyback early on in the year, why is that different than what you would have done last year, when you technically should have more cash and the inventory wasn't an outflow? Thanks.

  • Mark Belgya - SVP, CFO

  • Hey, Rob. This is Mark. A couple things. One is, we are obviously looking at our cash generation over the course of the year, recognizing that the first half is typically a use of cash. And I don't want to mislead folks by saying we just went out and borrowed money to do the stock repurchase; we were going to be in a borrowing position regardless, which is typical for this time of year.

  • Just as why in the first quarter, we bought the shares probably about a $101-plus. So we still felt that that was a good value to go out into the market and buy.

  • And we are comfortable with the cash on the back half of the year that, as I said earlier, we're going to pay down all our revolver. We are still fine from a leverage perspective if the right opportunity came on from acquisitions. So I don't really see it as any hindrance.

  • Obviously, the cost of borrowing on that short term is extremely low. So all in all we just didn't view it negatively and we think it sends a great message with an investment into our own Company stock.

  • Rob Dickerson - Analyst

  • Okay, fair enough. Then for the new guidance, then, I am assuming that now is based off of the current diluted shares as reported this morning; it is not off the 106.5 million that you did before, but it is off the new number. There is not an embedded continued buyback occurring for the rest of the year that you have put into guidance?

  • Mark Belgya - SVP, CFO

  • That's correct.

  • Rob Dickerson - Analyst

  • Okay, thanks. I will pass it on. Thanks.

  • Operator

  • Thilo Wrede, Jefferies.

  • Thilo Wrede - Analyst

  • Good morning, everybody. I think on the last quarter call you talked about the plan to increase marketing spending this year by 10%. Is that still the plan, or has that number come down? Because it sounds like you are planning to shift more into promotions, at least for the Coffee business.

  • Mark Belgya - SVP, CFO

  • Okay. Thilo, this is Mark Belgya again. Yes, we have not changed our guidance. You might not have caught it a little bit earlier, but we still expect total marketing to be up 10%.

  • I think what you're going to see is in the first half of the year, as you saw in the first quarter, it is below that 10%. But that really is because of the planned spend related to our US Olympics sponsorship, obviously, tied in closer to the February Winter Olympic Games.

  • So it will ramp up, so by year's end it will be around 10% total Company.

  • Thilo Wrede - Analyst

  • Okay, I must have missed that in the beginning; sorry about that. Then are you seeing a change in your price elasticity, that -- how consumers are reacting to the price reductions that you have had so far?

  • Paul Smucker Wagstaff - President U.S. Retail Consumer Foods

  • Sorry, I didn't hear the last part. We didn't hear the last part of your question. Sorry.

  • Thilo Wrede - Analyst

  • Sorry, are you seeing an unexpected price elasticity or volume response to the price reductions that you have had? Or is that all coming in as planned?

  • Vince Byrd - President, COO

  • Let me just start. I think the key learning was probably two years ago when we were in a very high inflationary environment. And given where the economy was at that particular point, it was a combination of the absolute price points as well as managing the gaps.

  • Our teams have done -- I think we have commented on the last several quarters our teams are doing a much, much better job of managing those gaps. Then clearly the absolute price points have benefited us and our brands, and whether they trade up or trade down within some of our categories. Anything to add?

  • Mark Smucker - President U.S. Retail Coffee

  • I think in Coffee -- this is Mark Smucker -- the elasticity is as expected. But Vince is right that when we are in a more normalized pricing scenario, it is just having that discipline of managing our absolute and relative prices to our competitors.

  • Paul Smucker Wagstaff - President U.S. Retail Consumer Foods

  • I would agree. In Consumer Foods, very similar comments to what both Mark and Vince said. We feel that consumer takeaway is being reflected based on our price points and getting them right on shelf. So we feel good about that.

  • Thilo Wrede - Analyst

  • Thanks a lot, everybody.

  • Operator

  • Farha Aslam, Stephens Inc.

  • Farha Aslam - Analyst

  • Hey, good morning. When you look at Olympics, this is the first time you have participated. So could you just give us some color on what the timing and costs we should expect in terms of -- do you expect a volume benefit or pickup from the Olympics? If so, when?

  • Then also, how should we model costs that would be related to the Olympics?

  • Vince Byrd - President, COO

  • Farha, I will start and then we can talk -- Mark Belgya maybe can talk about the financial impact. But we are not public with the amounts of our commitment to the USOC. But it is fair to say that the increase in marketing spend, a lot of that is driven by our overall support as well as we have shifted some of the existing marketing spend to support the Olympics.

  • So I would guess the key point, though, is that it is a holistic view in terms of almost every element of the marketing mix including new television advertising, in-store displays, digital and social media, etc. The other comment that is probably relevant is in terms of the volume impact, we obviously hope by aligning with the other six or seven key major sponsors, which are some very significant consumer brands, we are able to leverage that and work with them as well and hopefully getting some very significant display activity.

  • So it is public knowledge relative to some of those other partners, but -- the Kelloggs and Procter & Gambles and Coca-Colas, etc. So we feel very, very good about where we are. But most of that impact, of course, will be the first Winter Olympics coming up in Russia.

  • Mark Belgya - SVP, CFO

  • I don't really have much more to add to that.

  • Vince Byrd - President, COO

  • We might -- let's add the brands. So Paul, you want to speak to the brands?

  • Paul Smucker Wagstaff - President U.S. Retail Consumer Foods

  • (multiple speakers) Consumer Foods we're going to have the Jif brand, the Smucker brand, and our Uncrustables brands be part of the sponsorship. And I don't really have much more to add on Vince; he was right on.

  • Mark Smucker - President U.S. Retail Coffee

  • Yes, and in Coffee, it is Folgers. And since it is our first time going through that it is going to be a learning experience; but we do expect benefit. I just don't think we'd quantify that at this point.

  • Vince Byrd - President, COO

  • And it is a four-year relationship, so it will go through the Summer Olympics in Brazil. So as Mark said I think we'll have some very key learnings through this Olympic period and then hopefully it will build and do better in the next.

  • Farha Aslam - Analyst

  • Okay. Thank you for that. Then just a follow-on to your top-line growth. So it looks like Enray is going to benefit your top line by about 60 basis points this year, but you have guided to lower sales for the year. Clearly you are anticipating a lot more Coffee promotional activity in light of the declines in robusta costs, even though you are not cutting your list prices.

  • Could you just tell us how you plan to manage pricing going forward? Do you have -- have you built capabilities that will help you respond? How quickly can you respond to competitive activity in coffee and the rest of your portfolio? Because it is clear that we should expect more promotions going forward.

  • Mark Smucker - President U.S. Retail Coffee

  • Yes, Farha, it's Mark Smucker. You are absolutely right. We can respond very quickly.

  • As Vince pointed out in the script, although the green coffee costs have come down at a very gradual but generally consistent rate, and that of course benefits us, we have not crossed a critical threshold at this point where we would take a broad list price decline. So as we are always transparent with our customers, we want to share and it is appropriate to share in that benefit with the trade.

  • So a lot of that is done by planning additional promotional activity -- responsibly, of course -- to make sure that we continue to manage, as Vince said, the relative gap to our competitors. So bottom line, we are transparent and we are sharing some of those costs, passing them through in the form of promotional activities.

  • Farha Aslam - Analyst

  • Okay. Thank you.

  • Operator

  • Chris Growe, Stifel Financial.

  • Chris Growe - Analyst

  • Hi, good morning. I just had two quick questions for you. I wanted to ask first off, in the first quarter you did have a good amount of new productivity, and you cited that as a factor that may have helped revenue a little bit. I wanted to just get a sense if you could talk about how much you think that benefited the revenue.

  • And I guess more importantly, what divisions was that the biggest benefit, such that year-over-year there was an increase in new product activity?

  • Vince Byrd - President, COO

  • Just from an overall perspective of our 4% growth in U.S. Retail, approximately 1% of that 4% was driven by new products. And Mark and Paul can speak to their respective areas.

  • Paul Smucker Wagstaff - President U.S. Retail Consumer Foods

  • Yes, Chris, Paul here. In Consumer Foods we had about 60 new items that we launched or are in the process of launching. And as Vince said, 1% of our volume growth for the quarter was due to the new products. So we feel good about those.

  • Mark Smucker - President U.S. Retail Coffee

  • And in Coffee, again, the number of new products in the quarter, it was north of $70 million that were related to new products. Obviously a lot of that was K-Cups.

  • But I think you will see that going forward in the subsequent quarters, some of the items that we are launching in Dunkin' bakery series as well as the Life is good brand, we will start to see those sales come through in the second and third and fourth quarters. So beginning of the year not a lot; but we will see that pickup through the holiday period.

  • Chris Growe - Analyst

  • Okay. Just to be clear on that, Mark, the $70 million of new products, that is an absolute number? Or is that the change year-over-year? Because you have more new products coming, it sounds like, in that division as well, which could be very incremental.

  • Mark Smucker - President U.S. Retail Coffee

  • That is absolute.

  • Chris Growe - Analyst

  • Absolute? Okay. Thank you. Just a quick follow-up would be just to understand the input costs. Really I am more interested in -- it sounds like you are pretty well hedged through fall bake and holiday. Can you say that about the full year, that you feel pretty good about your input cost estimates for the year?

  • Paul Smucker Wagstaff - President U.S. Retail Consumer Foods

  • Chris, Paul here. Yes, you said that correctly. Through fall bake we are very well positioned, everything is locked in, and we are good to go.

  • I would say, based on how we are seeing the commodity market react here we feel good about the full year as well. Again we watch that on a regular basis, so as things change we can react to it. But overall, we feel pretty good about where costs are coming in.

  • Mark Smucker - President U.S. Retail Coffee

  • I agree with Paul. In Coffee, we don't comment specifically on our position, but we are comfortable with where we are sitting now. We do believe that the arabica markets are going to continue to probably trade within the range that they are, just because there is plenty of arabica supply out there.

  • The demand for robusta is a little stronger, so we might be a little more bullish on robusta. But really I think is what we said in the script, that those commodities will continue to trade roughly in the range that they are.

  • Chris Growe - Analyst

  • Okay. That's very helpful. Thank you.

  • Operator

  • Jason English, Goldman Sachs.

  • Jason English - Analyst

  • Hey, guys. Thanks for squeezing me in. Congratulations on a good start to your fiscal year. I wanted to pick up a line of questioning right where we just left off.

  • Mark, you were talking about the path forward for coffee cost. There has been some headlines coming out of Brazil that there the prices are below the cost of production; the government stepped in to intervene. Clearly there is adequate supply today. What do you see the path forward there?

  • Then secondly, sticking on Coffee, you mentioned the shipments below the rate of consumption on K-Cups. I am curious what you think drove that destocking by retail and whether or not we should be concerned that it foreshadows some sort of distribution or shelving changes.

  • Mark Smucker - President U.S. Retail Coffee

  • Jason, this is Mark. We haven't seen any significant destocking, and it may just be timing related. I think again there will be some noise in the period -- or in the holiday period, rather, as it relates to a lot of the new entrants and so forth. So obviously we're going to watch that very carefully.

  • But again we are encouraged by the performance of the segment and in particular our Folgers brand. So I think that is why we still have some optimism.

  • And then back to your first part of the question, Brazil tends to operate in an -- they usually have a big crop and then a smaller crop rotating year over year. This was technically an off year, and it has been probably the largest -- I think it is the largest off crop that they have ever had.

  • So again, you are exactly right; there is a lot of supply out there and the forecast for the next crop is also large. So that is what I think is driving the arabica market from a fundamentals perspective.

  • Jason English - Analyst

  • Thanks a lot, guys. I will pass it on.

  • Operator

  • John Baumgartner, Wells Fargo.

  • John Baumgartner - Analyst

  • Thanks for the question. Good morning. Just in terms of Retail Coffee, wondering if you can speak to the Millstone brand. The scanner data has been quite weak there. So just wondering if you can walk through your positioning and strategy around that brand, particularly maybe in K-Cups.

  • Mark Smucker - President U.S. Retail Coffee

  • Sure, John. This is Mark Smucker again. If you will recall, we made a -- well, the consumer, I should say, made the decision that bulk coffee is not something that they are interested any longer. So we are actually exiting the bulk coffee business. So a lot of what you are seeing is related to our exit of the bulk coffee.

  • But we are committed to the brand, both in K-Cups as well as in bagged coffee. So we will continue to support it. But you will see -- at least over the next couple quarters you are going to see continued declines in that brand due to the bulk exit.

  • John Baumgartner - Analyst

  • Okay. Thank you.

  • Richard Smucker - CEO

  • With that, that seems to be our last question. So we thank you for your time today and we look forward to a good year. Have a great day.

  • Operator

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  • This concludes our conference call for today. Thank you all for participating and have a nice day. All parties may now disconnect.