使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Good morning and welcome to the J. M. Smucker Company's third-quarter 2011 earnings conference call. At this time I would like to inform you that this conference is being recorded and that all participants are in a listen-only mode. At the request of the Company, we will open the conference up for questions and answers after the presentation. Please limit yourself to two initial questions during the Q&A session, and requeue if you then have additional questions.
I will now turn the conference call over to the Chief Financial Officer, Mr. Mark Belgya. Please go ahead, sir.
Mark Belgya - SVP, CFO
Good morning, everyone, and welcome to our third-quarter earnings conference call. Thank you for joining us.
On the call from the Company are Tim Smucker, Chairman of the Board and Co-CEO; Richard Smucker, Executive Chairman and Co-CEO; Vince Byrd, President of our Coffee business; Steve Oakland, President of Smucker's, Jif, and Hungry Jack; Mark Smucker, President of Special Markets; and Paul Wagstaff, President of Oils and Baking.
After this brief introduction I will turn the call over to Tim for opening comments. I will then review the financial results for the quarter, and Richard will provide closing remarks. At the conclusion of these comments, we will be available to answer your questions.
If you have not seen our press release, it is available on our website at Smuckers.com. A replay of this call is available on the website. If you have any follow-up question or comments after today's call, please feel free to contact me, or Sonal Robinson, Vice President of Investor Relations.
I would like to remind you that in both the prepared comments and during the question-and-answer period that follows we may make forward-looking statements that reflect the Company's current expectations about future plans and performance. These forward-looking statements rely on a number of assumptions and estimates, and actual results may differ materially due to risks and uncertainties. I invite you to read the full disclosure statement in the press release concerning such forward-looking statements.
I also want to point out that the Company uses non-GAAP results for the purpose of evaluating performance internally. Additional discussion on non-GAAP information is also detailed in our press release and on our website. I will now turn the call over to Tim.
Tim Smucker - Chairman, Co-CEO
Thank you, Mark, and good morning, everyone, and thank you very much for joining us. Let me begin by summarizing the key highlights of yet another strong quarter.
First, we concluded the recent Fall Bake and Holiday season with volume up 4% excluding the impact of divestitures. Many key brands, including Crisco, Jif, Smucker's, Dunkin' Donuts, and the Bick's brand in Canada, realized gains. Second, the continued rollout of our K-Cup products contributed 4% to Coffee segment net sales for the quarter.
Third, non-GAAP operating income and earnings per share increased 12% and 9%, respectively. Fourth, the business generated $375 million in cash from operations, representing a new quarterly record.
Finally, our commitment to delivering shareholder value remains strong. During the quarter, we repurchase 3.7 million common shares, utilizing $240 million in cash. In January, our Board authorized another 5 million shares for repurchase and declared a 10% increase in the dividend, following a 14% increase last April.
Needless to say, we are pleased with these results, which reflects our team's disciplined approach to managing the business and our ability to generate strong cash flow. Let me now provide a few comments on each of the four business segments.
In our Coffee segment, sales were up 18% for the quarter, reflecting pricing actions taken earlier this fiscal year, while volume was down 2%. The continued rollout of Folgers Gourmet Selections and Millstone brand K-Cups exceeded our expectations and is providing overall growth to the single-serve coffee category. The Dunkin' Donuts coffee brand delivered another quarter of strong performance. Its volume was up 8% with continued growth of the core business and the successful launch of Dunkin' Donut seasonals.
We continued to invest behind the brands during the Fall Bake and Holiday season. This included new television advertising for the Folgers and Dunkin' Donut brands and a full array of marketing support behind the K-Cup launch.
In response to the unprecedented rise in green coffee cost, which reached a new 14-year high, we announced an additional 10% price increase earlier this month. While total U.S. Retail Coffee volume was down, it was better than anticipated, especially during this period of high prices and ongoing aggressive promotional activities of our competitors.
Our Coffee volume also benefited from strong growth in the alternative channel markets, primarily in warehouse club and chain drugstores.
Turning to the Consumer segment, increased sales and volume excluding divestitures reflected strong performance across all three brands, Smucker's, Jif, and Hungry Jack. In addition to solid gains in fruit spreads and traditional peanut butter, our Jif Natural product continued its significant growth, more than doubling volume over the prior year.
Marketing spending was up 5% for the quarter, focused on multibrand promotions and our first-ever Smucker's holiday advertisement, which received great consumer response.
Our Oils and Baking segment delivered increased sales and volume despite the ongoing competitive environment which impacted the segment's profitability. Crisco realized a 27% increase in volume, reflecting our efforts to narrow the price gap on shelf. This growth more than offset the decline seen earlier in the year, resulting in a 4% volume gain year to date.
Although Pillsbury experienced volume declines in the quarter, we continue to be encouraged by the success of new offerings, including our seasonal and sugar-free product lines.
Finally, our Special Markets segment had another quarter of growth with sales and volume up over the prior year. The Canadian business benefited from a strong Fall Bake with an overall volume gain of 6% led by Bick's pickles, Robin Hood flour, and Folgers coffee. These results continued our positive trends in Canada, as we have grown market share in most of our key categories during the fiscal year.
Sales and volume in the food service business increased 3%, led by gains in Smucker's portion control products and Uncrustables. In addition, the natural foods business continued its momentum, reflecting improvements in industry trends and the success of new products.
In summary, our team executed a successful Fall Bake in conjunction with our retail partners, utilizing multibrand promotions, responsible pricing, and significant on-air advertising presence. We achieved another quarter of strong earnings and generated record levels of cash, further strengthening our position to deliver on our strategy.
I would now like to turn the call back to Mark to have him review the financial results for the quarter.
Mark Belgya - SVP, CFO
Thank you, Tim. Net sales for the quarter increased $107 million or 9%. Excluding the impact of divestitures and foreign exchange, sales increased 10% for the quarter. Although pricing had the biggest impact on quarter-over-quarter sales gains, volume and mix also played an integral part in the sales growth.
GAAP earnings per share were $1.11 this quarter and $1.14 in the third quarter of last year, including charges related to restructuring and merger and integration activities. Excluding these charges, earnings per share were $1.27 this quarter and $1.17 in last year's third quarter, an increase of 9%.
The impact of the share repurchase activity was modest, contributing $0.01 to the third-quarter earnings per share. The fourth quarter will receive the full benefit of the lower shares outstanding, which currently stand at approximately 116 million shares.
Included in the third-quarter results for both years were non-cash impairment charges of approximately $17 million and $10 million, respectively, primarily related to the write-down of Europe's Best tangible assets in Canada. This represents $0.10 and $0.05, respectively, on a per-share basis. These amounts are included in both our reported and non-GAAP results. The current year impairment was recognized in order to adjust the book value of certain intangibles to their estimated fair value based upon current business expectations.
Gross profit excluding charges increased $33 million, but declined slightly as a percent of net sales from 38% in the prior year to 37.4%. Higher raw material costs for green coffee, milk, sugar, and soybean oil more than offset lower cost for peanuts.
Coffee price increases taken earlier in the year relative to the recognition of higher green coffee costs contributed over one-half of the increase in gross profit in the quarter but did not result in overall gross margin gain. Price reductions taken on Crisco oils also negatively impacted gross margin for the quarter. Unrealized mark-to-market adjustments on commodity instruments in the third quarter of 2011 were not material.
SG&A expense in the quarter were equal to the prior year, yet declined as a percent of net sales from 17.8% to 16.3%, as spending trailed the increase in sales. SG&A expenses reflect a modest decrease in marketing expense and lower employee-related benefit costs, offset somewhat by higher selling expenses.
As a reminder, we stated previously that we expected marketing to be down for the last six months of 2011 as compared to the same period in 2010, but not as much as the decline realized in the first half of this fiscal year. The marketing expense for the quarter was consistent with this outlook.
Operating income excluding charges increased $26 million for the quarter. This resulted in an operating margin improving from 17.8% in last year's third quarter to 18.4% this year. Excluding the non-cash impairment charges, operating margins would have been 19.7% and 18.6%, respectively, for the third quarters of 2011 and 2010.
The effective tax rate for the quarter was 32.6%. This compares to last year's third-quarter rate of 31.3%. The increase was primarily due to the fact that tax benefits associated with our Canadian operations and changes to the Company's uncertain tax positions were greater in the third quarter of 2010 as compared to this year.
This was partially offset by an increased benefit in 2011 related to the US manufacturing deduction. Looking toward the fourth quarter, we anticipate a higher rate than last year's 27.9%, which was unusually low. Overall, we estimate the full-year effective tax rate will fall between 32% and 33%.
Let me now add a few more details on our reportable segments, starting with the U.S. Retail Coffee segment. As Tim noted, net sales increased 18% in the quarter, reflecting the price increases taken earlier in the fiscal year and a favorable sales mix.
Volume was down 2%, as declines in the Folgers brand were only partially offset by an 8% growth in the Dunkin' Donuts brand. Our new K-Cup product contributed favorably to the sales mix, adding approximately 4% to segment sales, while its impact on volume was less than 1%.
Segment profit increased $25 million or 19% over the prior year. Increases in gross profit, a favorable sales mix, an overall lower rate of promotional spending, and the 8% reduction in marketing expense all contributed to segment margin increasing 40 basis points in the quarter.
In the U.S. Retail Consumer segment, reported sales were flat to the prior year and up 5% excluding divestitures. Sales reflected a 7% increase in volume driven by strong gains in our peanut butter and fruit spreads businesses, partially offset by a 5% price increase taken on peanut butter in the first quarter.
Segment profit increased 9% due to lower supply-chain costs, including the impact of consolidating all Smucker's Uncrustables manufacturing into our Scottsville, Kentucky, facility. These savings, combined with lower cost of certain raw materials, offset an increase in marketing. Segment margin improved over 200 basis points from 24.2% in last year's third quarter to 26.4% this year.
Turning to the U.S. Retail Oils and Baking segment, net sales and volumes in the quarter increased 4% and 3%, respectively. Volume for the Crisco brand was up 27% during the quarter, while sales increased at a slower rate, reflecting the price decreases taken in the second quarter to lower price on shelf, along with incremental promotional spending.
Pillsbury baking products volume declined 9% from the planned rationalization of lower-margin flour business and the continuing competitive activity experienced in the category. Despite the decrease in volume, Pillsbury brand sales in the third quarter were equal to the prior year, reflecting the benefits of sales mix and pricing.
The branded canned milk business continued to experience softness due to competitive activity, resulting in an overall 5% volume decline for milk in the third quarter.
Segment profit in the quarter decreased 12%, with segment margin declining by more than 200 basis points to 12.4%. The decrease reflects the net impact of pricing actions along with higher cost for milk and sugar and soybean oil.
Finally, Special Markets net sales and volume both increased 7%. In Canada volume gains were driven by the pickles, baking and coffee categories. Due to the temporary withdrawal of several competitors' products, our Bick's pickles brand experienced above-normal volume growth in the quarter that is not expected to be sustained. Foreign exchange also favorably contributed to the increase in sales.
In the natural foods business volume was up 20% for the quarter, reflecting an increase in the non-branded side of the business. Segment profit declined 8% in the quarter, reflecting the incremental impairment charge I spoke to earlier. Although partially offset by the favorable impact of sales mix, segment margin decreased nearly 200 basis points, from 14.2% to 12.3%. However, if you excluded the impairment charges in both periods, segment margin would have improved by 220 basis points over the prior year.
Turning to commodity costs, market prices for the majority of our key raw materials continue to increase. Since the beginning of the calendar year we took price increases on coffee, oils, and baking products. We will continue to monitor the situation closely to determine whether further pricing actions will be required, as the most recent movement in commodities will not fully impact us until next fiscal year.
Let me conclude my section with the few comments on cash. As expected, cash provided by operations was significant, with nearly $375 million generated in the third quarter. This brings the year-to-date total to $394 million, compared to $512 million for the first nine months of last year. The year-over-year difference continues to primarily reflect the $80 million impact in the change in timing of income tax payments we discussed with you earlier in the year.
With year-to-date capital expenditures of $111 million, our nine-month free cash flow is approximately $283 million. We are tracking towards a range of $400 million to $450 million for the full year.
Key factors that could impact the final free cash flow would be the timing of capital spending on our new facilities in New Orleans and Orrville, and the impact of increasing commodity costs on raw material inventory purchases. We now expect capital expenditure for the year to approximate $175 million.
With that, I would now like to turn the call over to Richard.
Richard Smucker - Executive Chairman, Co-CEO
Thank you, Mark, and good morning, everyone. As Tim noted, we are pleased to have delivered another quarter of strong financial results, adding to what has already been a solid year of performance. We feel positive about the strength of our business and our brands and the plans that we have going into next year.
Certainly the increase in commodities is a concern. While there are a number of improving signs in our economy, we recognize that for many value is still top-of-mind when it comes to food purchases. We will continue to take a balanced approach to pricing, share of market, and profitability.
As we look to conclude fiscal 2011, we expect full-year net sales to increase 4% over last year. This is slightly higher than last quarter's guidance and is primarily reflective of the volume gains seen in the third quarter and the recent pricing actions, particularly in Coffee. Non-GAAP income per diluted share is now anticipated to be in the range of $4.60 to $4.65, including the $0.10 impact of impairment charges recorded in this quarter.
The range also includes the impact of share repurchases made to date, but does not include any impact of future share repurchases as they would not be material for this quarter. Consistent with our definition of non-GAAP measures, this range excludes restructuring and merger integration costs, now estimated to be between $0.65 and $0.70 per diluted share for the full fiscal year.
In summary, we delivered another strong quarter with record sales, non-GAAP earnings per share, and cash flow. Second, although commodity costs continue to rise, we are addressing these challenges effectively and responsibly. The strength of our leading brands, our ability to react swiftly, and our disciplined approach give us confidence for continued growth.
Third, reflecting the strength of our business, we repurchased over 3% of our outstanding shares and announced a 10% increase in our quarterly dividends during the quarter. Fourth, beginning next fiscal year, we expect future dividend adjustments will be considered by the Board for the dividend payable in September of each year. This, combined with the additional share repurchase authorization, provides further opportunities to enhance shareholder value.
Finally, we would like to thank our employees for their continued commitment to our brands, to our strategy, and to each other, which is key to our long-term growth. Thank you for your time today and we would now be happy to answer your questions.
Operator
(Operator Instructions) Eric Katzman, Deutsche Bank.
Eric Katzman - Analyst
Good morning, everybody. I guess my first question has to do with the lack of elasticity that you saw across the portfolio. As you have increased prices as the fiscal year has progressed, maybe you could talk about the retailer and consumer reaction you have seen, and how much promotion was -- we didn't see in the top line, and did that -- the effective use of promotion help you in terms of generating what seems like a low level of elasticity. And then I will have a follow-up.
Richard Smucker - Executive Chairman, Co-CEO
Why don't we take it by each of our businesses? That would probably be the best way to describe it.
Eric Katzman - Analyst
Okay, fair enough.
Vince Byrd - President, U.S. Retail - Coffee
Good morning, Eric. This is Vince. As you know and most of you have reported, given where coffee prices have been it would indicate that the effect of elasticity would be much greater than what we saw during the quarter and year to date. As Mark said, I think our volume was down 2% in the quarter in Coffee. I would just like to make the point, though, that that is on a difficult comp of last year; we were up 4%.
I guess we are very, very pleased. The bottom line is we are very, very pleased given the volume, how it reacted in the quarter, in particularly given some of the competitive activity and a major retailer. So net-net we are very pleased; but I think it is also fair to say we're in uncharted territory given coffee is sitting at 14-year highs.
I will say that we are seeing some volume being shifted to non-measured channels. Again, as consumers shop different outlets, we are seeing the benefit of that.
Steve Oakland - President, U.S. Retail - Smucker's, Jif & Hungry Jack
Good, morning, Eric. Steve. If we look at the consumer business and I think we have talked each quarter, we reduced our peanut butter list price to reflect the lower cost peanuts that we have experienced this year. And we were the only major brand to do that.
So we saw our branded volume every day on some key sizes -- on 28 ounce, on 40 ounce, and those value sizes -- come down below some key deciles. So that allowed us to use marketing mix and use promotional spending that wasn't as deep as the stuff we saw competitively. We saw 10-for-10s and all of this other stuff going on between private label and branded.
But we are able to get the everyday price right, put incremental promotion where we needed to, but stack the marketing mix against it. And we're really pleased with the response.
Paul Wagstaff - President, U.S. Retail - Oils & Baking
Hey, Eric, this is Paul. On the Oils and Baking side, specifically speaking to Crisco we did take a price decline in the second quarter. That was really meant to close the price gaps on shelf, and I think we were able to achieve that. You can see we were up 27%.
We did have some additional spending, so we did buy some of that share back. But we felt that we had hit a low point in how much share we were willing to see erode. We felt actually pretty good with the results of that volume gain in the third quarter.
Mark Smucker - President - Special Markets
And I would say in Canada -- this is Mark Smucker -- we have a pretty broad portfolio of products there, and generally speaking our promotions both in the Fall Bake in the baking area as well as across some other categories like coffee have been very effective. We have seen some easing of competitive activity and that obviously helped us as well.
Eric Katzman - Analyst
Okay, thank you for that. Then I guess my follow-up question would be to Mark. I just want to understand, I'm not sure whether you are prepared to go into fiscal 2012, but I suppose you are going to get some significant tax breaks on some of the production that you are doing in the US, given the tax code. As your pricing flows through, you should get back some of the working capital usage in the cash flow statement. Obviously you have the goodwill amortization, which kind of hides some of your cash flow versus the income statement.
So when you look out, is it the combination of those things that could make cash flow grow pretty strongly next year? And is that why, I guess, Richard, you commented on both the buyback and the dividend moves over the next year or so?
Mark Belgya - SVP, CFO
Yes, this is Mark, Eric. I will start. In terms of cash flow we recognize that we have taken our free cash flow down from our original estimate that we gave this year. You really hit on the point on the working capital.
We knew that we had the change in the tax payment timing, it was going to be a negative; and that basically is something that we benefited on last year. Even though it is a negative, we were able to defer tax payments by a few months, so end result was it was a good thing.
But clearly the increase in commodities and particularly in coffee is driving our increase in inventory. It's really dollar driven, because we have been able to manage our units very well, particularly finished good units, so it is clearly a cost issue here. So as those costs ultimately turn there will be a benefit. Now, I can't say that is going to be next year, but whenever that does occur that will benefit.
In terms of taxes I think we would say we have a fairly good tax rate being a North America-based company. We do benefit, as we commented from time to time, on this US tax deduction that we do get for our US-based production. So obviously we are not sure what all is going to change in the tax laws as they work through them, but I wouldn't see a major change in that.
But bottom line is we would expect cash flow to improve as the commodities soften. We are obviously going to generate good cash flow in the coming years, and that just adds to the confidence in our willingness to both buy back shares and to consistently increase our dividend.
Richard Smucker - Executive Chairman, Co-CEO
Yes, this is Richard. I will just add to that. As you know we do have a very strong balance sheet, and at the price that our stock is currently trading at our multiple is one that -- investment in our stocks is a very good investment for the Company and for our shareholders. So we anticipate that going into the future.
Eric Katzman - Analyst
Okay, thank you. I will pass it on. See you at CAGNY.
Operator
Judy Hong, Goldman Sachs.
Judy Hong - Analyst
Thanks, good morning. I had two questions on Coffee. First, just from a cost perspective is there any way to quantify the magnitude of coffee inflation that you have seen so far in your P&L, either year to date or in the third quarter? Because some of the hedges that are in place obviously insulates you right now from feeling the full brunt of the price increases.
So I am just trying to get a sense of how much you have felt in your P&L. And then directionally, how does that play out, assuming spot prices in fiscal '12?
Vince Byrd - President, U.S. Retail - Coffee
Good morning, this is Vince. We wouldn't give I guess the specifics. But I will say in the third quarter, coffee costs were up; I will give you a range between 25% and 30% roughly year on year.
Then on a going-forward basis obviously we just took a price increase in early February. But I would say that -- again without giving specifics -- given our position we did not price to where the coffee is trading today. So we would look at, if something doesn't happen in a reduction, we may be faced with another review of that in the first quarter.
Mark Belgya - SVP, CFO
Judy, this is Mark Belgya. Just to add to that, on your comment. Clearly the costs, they have just consistently risen through the first 10 months of the fiscal year. We are going to see the full-year impact of much of that next year.
So to Vince's point, we are going to have to look at prices probably in a number of our categories. But next year's costs will be up significant, even in comparison to this year, which was obviously a very high increase year as well.
Judy Hong - Analyst
Right, right. And your point is that you need to see another price increase to really fully offset the cost, if you look out fiscal '12?
Unidentified Company Representative
Unless the market backs down.
Mark Belgya - SVP, CFO
Yes, unless the market --
Judy Hong - Analyst
Right, okay. Then the second question is in terms of your K-Cup. I think you called out that it added about 4 points of sales in the third quarter. So it seems like the run rate is something like $20 million for the quarter and then $80 million for the full year or so.
Is that a good full run rate to use for the full-year? What sort of ACV distribution do you have currently? And if you can just talk about some of the progress that you had seen and if you have any target distribution, number of SKUs, that you can give us a little bit more color on.
Vince Byrd - President, U.S. Retail - Coffee
Yes, sure. Well, first of all I will say that the K-Cup acceptance by retailers and consumers has exceeded our expectations given it's only been in the marketplace for four months. Very, very rough numbers on a four-week basis, we have about a 60 ACV on Folgers and about a 30 to 35 on the Millstone brands.
But again, it is still early days; we are still gaining distribution. You have to keep in mind there is a little bit of seasonality to K-Cups which we are learning. But we would continue to -- we are going to continue to grow the category and hopefully grow our brands.
So the estimate that you use is probably in the range. A lot depends on what goes on in the environment. But probably where you are is not too far off at this point. But given that it's far exceeded our expectation at this point, we are revisiting our objectives.
Judy Hong - Analyst
Was there any profit impact in that magnitude, or was that a lot of investment?
Vince Byrd - President, U.S. Retail - Coffee
No, actually, the profitability is equal to or better than our corporate average.
Judy Hong - Analyst
Okay, all right. Thank you very much.
Operator
Farha Aslam, Stephens Inc.
Farha Aslam - Analyst
Hi, good morning. Could you just give us some color on your Folgers and Dunkin'? In the fiscal third quarter it was Dunkin' that really fueled the growth in volume -- or the volume in Coffee. Recently you have seen a lot go on in the coffee category, and we noticed that on shelf in many places Starbucks coffee is actually equal in price to Dunkin', whereas historically it sells at a premium. Recently you have had comments by Kraft saying that they are going to take higher pricing in their brand.
So have you seen a slip in terms of your brands? Has Folgers volume increased recently, and has Dunkin' been pressured?
Vince Byrd - President, U.S. Retail - Coffee
So, Farha, a couple of points. First of all, in specialty or gourmet, it is fair to say that we have now taken three price increases and the main competitor has not. So that gap has significantly narrowed, or in some cases gone unfavorable to us. We are all aware there is a lot of activity going on in that relationship.
Having said that, again we were up I think 8% in the quarter, and that was on an 18% growth in last year's third quarter.
Relative to Folgers and Maxwell House, again prices are up for both of us; but our merchandising prices and our unpromoted prices are up higher than our competition. In a major retailer, they chose to investment spend back and gain share significantly during the third quarter.
In terms of what we are seeing, yes, we are starting to see -- what their announcement and our announcement in February -- prices are starting to being reflected on shelf.
Richard Smucker - Executive Chairman, Co-CEO
I think there is more -- this is Richard -- I think there is more rational pricing starting to come to the marketplace. Everyone knows that these commodity costs are up, so I think most consumer product companies are looking at the promotional budget and believing that it is not wise for the consumer or for their shareholders to continue a deep discount. So I think everybody is reevaluating which I think would be good for us.
Farha Aslam - Analyst
Thank you. As my follow-up, could you comment on the M&A environment that you are seeing right now? Are there opportunities to invest your cash in new businesses?
Richard Smucker - Executive Chairman, Co-CEO
This is Richard, and I will let Tim add to this too; but the answer is there is always opportunities. As we have said before there's a number of brands out there that we think would be nice fits with our Company, and there is probably a little more activity now than we have seen in the last couple of years in terms of ideas. But again those are hit and miss. You just have to hit at the right time, but we are always in the market.
Farha Aslam - Analyst
Any particular category?
Richard Smucker - Executive Chairman, Co-CEO
Well, our center of the store is our strategy, so there are a number of categories in the center of the store that you can imagine. None that we are going to talk about today on the call. But when you walk down each aisle you can imagine there are some good business markers.
Farha Aslam - Analyst
Appreciate the additional color. Thank you.
Operator
Jane Gelfand, Barclays Capital.
Jane Gelfand - Analyst
Hi, good morning. Just a question for you. Obviously there is a lot of investor concern about how you deal with a 14-year high in coffee prices. So you clearly have a history and a legacy of dealing in more commodity-oriented categories. So I am wondering, could you maybe compare and contrast what it has been like for you to price against the spike in coffee?
This is your first experience, whether it be relative to some of your other categories, whether it be in the context of a competitive set of dynamics that may be different, hedging practices that may be different, maybe consumer behavior that is different given that it's a category where there is more of a habitual presence.
Or -- and in general whether it is easier or maybe harder to stay in line with that cost curve or even potentially get ahead of it.
Tim Smucker - Chairman, Co-CEO
This is Tim. Let me just have an overall comment and then turn it over to whomever here on the team. But certainly we look at value as more than just price, and certainly our dedication to quality, the consumer buying over and over again. So this is not new to us, although the spike is a little bit bigger than we have been used to.
But clearly the consumer does understand and appreciate long term receiving the same quality year in, year out, time in, time out. That is what -- why we want to invest in the brands long term.
So just to provide that, that's center of our thinking and will continue to be that. So value is a lot more than price.
Vince Byrd - President, U.S. Retail - Coffee
So, Jane, this is Vince. I guess I would add a couple of thoughts. First of all, we just have a very solid team working in the Coffee business, as we do in our other brands. The expertise that has come to us in green coffee and previously in the oils area from Procter has just been very, very helpful.
So clearly coffee is unique. I think 14-year highs are issues that we're -- and the volatility we are dealing with every day. But I do think it gets back to one thing and that is the benefit of having number-one brands and leading price, up or down, being transparent with customers, and acting responsibly.
Sure, we internally discuss and debate what is the market going to be in the future. But when 80% of the commodity is being traded by non-roasters or non-people who really want or really need the coffee, so to speak, it is a challenge. But I still think it gets back to the strength of our brands and our ability to implement through our sales team.
Jane Gelfand - Analyst
Thanks. Maybe just as a follow-up, I know you won't necessarily comment specifically on fiscal '12 at this point. But as we think about your long-term algorithm maybe excluding acquisitions, we are looking at -- I don't know -- 6% to 8% earnings growth without a deal. And there are some puts and takes as we think about next year, whether it be the $0.10 of impairment charges you absorbed in this quarter, or the share repo of 5 million that you have authorized in January, some potential for underlying core growth.
So I guess, is there something that you see at this stage from a pricing inflation standpoint that may either prevent you or help you to get closer to where the Street expects at this point? I don't know whether you have thought about that.
Mark Belgya - SVP, CFO
Well, yes, Jane, this is Mark. We clearly think about that. Again, just to ground everyone, I think this is consistent with what we have done in the past. We will certainly give more color at our year-end call specific to our plans.
But I just think in terms of looking out to next year, you mentioned a number of items, some nonrecurring, some opportunities to increase EPS such as buyback. To go back to Tim's point, clearly price is one of the levers that we do utilize to address these rising commodity costs.
But we do have opportunities as you are aware of. We are undertaking a major restructuring project across many of our plants, so we'll get some additional benefit from that. And then we just continue to look at discretionary spending, particularly in times like this.
Pricing, though, we have taken a number of price increases throughout the year that will continue to benefit us on a full-year basis next year. So although we talked specifically about the rising costs, we do know that some of those costs have been covered already just by the full-year benefit of pricing.
But we will continue to look for opportunities to offset that if the market stays as it is. And we will just add more clarity as we get closer to year-end.
Jane Gelfand - Analyst
Thank you very much. That's helpful.
Operator
Scott Mushkin, Jefferies & Company.
Scott Mushkin - Analyst
Hey, guys. Thanks for taking my questions. So I just wanted to get into the K-Cup business a little bit more. Clearly the volumes were nice in the quarter and helpful to the business. But I guess as we have looked at the K-Cup I guess our concern is growing about what it may do to the coffee market. I think there some interesting data out of New England saying K-Cups are taking some tremendous share up there.
Do you share these concerns about what they might do to the ground coffee market over time? Obviously you are in a strategic relationship right now; but is there anything else strategically you could do to offset this threat to the ground coffee business?
Vince Byrd - President, U.S. Retail - Coffee
Well, I guess our response is that the reason we chose to align with Green Mountain and Keurig is because we think that they are at least at this point the clear winner in the category. We have said before, like any of our categories, we like to participate in all segments. So that is why we chose to get in it as quickly as we did.
The teams did a great job of engaging with Green Mountain. We have a great relationship with them.
Household penetration is till, I believe, 4% to 6% or something like that. Again it is still a $0.55, a $0.60 cup of coffee versus roast and ground, which is still going to be in that $0.10 to $0.15 range. Even a gourmet brand is maybe 2 to 3 times that, but not anywhere near $0.50.
So I think we all believe roast and ground will be around for a long time.
Richard Smucker - Executive Chairman, Co-CEO
Yes, and this is Richard. We have been in business long enough that we have seen a lot of these trends. Some stick and do well. We think this is one that is going to continue to do well and continue to be a major part of the category.
But we are in the organic business and have been for a number of years, and that is not as big as anyone anticipated it was. But 10 years ago everybody thought that was going to be 20% of the industry. Well, it is still down in less than 5%. So I think we have to be engaged in all of these, but we also have to make sure that we take a realistic look. And that is what we do.
Scott Mushkin - Analyst
Okay, then I just had a follow-up and then one additional question. Is the switch from ground coffee to K-Cups -- I know you said it is good for the overall margins of the business; but is good for the Coffee segment profits?
Vince Byrd - President, U.S. Retail - Coffee
Not currently, but again we are investment spending in it. But we are very pleased with the margins sit today vis-a-vis our overall corporate average.
Scott Mushkin - Analyst
And okay, great. Then this is along the lines with Jane's questions, but I'm going to try to see if I -- maybe just trying to understand the math as we get to the fourth quarter. It seems to indicate the Street estimates are too high. May be some margin pressure here is my guess, driven by input costs.
Are these -- as we look at the fourth quarter and maybe the beginning of next year, is this what you guys see with what is going on with commodity price, that there is going to be a little bit of pressure?
Mark Belgya - SVP, CFO
Well, yes, I think to some degree, clearly where costs are there is going to be a little bit. We are coming off -- particularly in Coffee, but just generally we are coming off really three strong quarters of margin. But still our expectation for overall operating margin is still pretty strong, although we will see some erosion in gross profit.
But you know one thing, Scott, you can just keep in mind is -- and we have been consistent in this message each quarter -- is that last year's fourth quarter was unusually strong. We called out some specifics such as taxes, but it was extremely strong. We still project a very good fourth quarter, but I think that there was maybe a little more optimism from those of you on the phone at the outset of the year. But still project a very good quarter.
Scott Mushkin - Analyst
I'm going to slip one final one in. The organic market, I think, Mark, you or someone talked about it and said it was up 20%, your organic business, natural and organic business. Then you said there was some private label -- I didn't quite catch what you said about that. I just wanted to clarify.
What is the organic growth of the organic business, if you're going to look at the branded stuff?
Mark Belgya - SVP, CFO
Well yes, the branded business is still very good. I mean Santa Cruz Natural and R.W. Knudsen brands continue to grow.
The private label business, which is a limited customer, is sort of a peak and valley type thing. They just had a very strong quarter.
But clearly our base business, which we call our branded business, is up for the quarter as well.
Mark Smucker - President - Special Markets
Yes. This is Mark Smucker. I would just add to that that in the script we talked about overall the industry is doing well. That is driven by the larger customers, not as much the smaller customers. We have seen some rebound across that entire industry; and our branded business for the quarter at least was driven more by the natural beverages versus the organic beverages. But overall, it is still a very healthy business.
Scott Mushkin - Analyst
Thanks, guys. Thanks for taking my questions. Appreciate it.
Operator
Ken Goldman, JPMorgan.
Ken Goldman - Analyst
Good morning. Could you walk us through your take on what is happening right now with green coffee bean prices? On the last call you said I think that prices were high in part because of financial speculation. That seems to be true, and I think you reiterated that today. But it also seems that maybe there is a bit of a supply issue from last year's crop still, and demand keeps improving from Brazil and China, etc.
So maybe if you could update us on your outlook there and how you see the fundamental situation, that would be useful.
Vince Byrd - President, U.S. Retail - Coffee
Ken, this is Vince. I'm sorry, I read your report this morning. Clearly there is starting to be some impact of fundamentals versus speculation. As you point out, the Brazilian crop, we are going in what is called the off year. But the projections still at this point, although early, are that it is going to be a very good crop vis-a-vis that every-other-year cycle.
You are clearly right that demand in Brazil and other developing countries is taking some of the -- taking better coffee. We all know that Colombian has been under pressure for a couple of years. So yes there are clearly some fundamental issues going on which has probably helped supporting where the price is.
But it is hard to put a percent on how much is driven by fundamentals versus speculation when again you have 80% of the coffee being traded is not from -- is through spec -- it is financial institutions, basically.
But yes, you are right. I would say that we probably have changed our view on that over the last nine months in terms of what is driving some of the cost pressures.
Ken Goldman - Analyst
At least I know that two people are reading my reports, you and my wife. I am not sure about the latter one.
You mentioned that coffee did well in drug and warehouse channels. Is there something you are doing there that is new and improved? Or is it more that you are growing with those channels? I am just hoping to get some color there on how to think about continued growth going forward?
Richard Smucker - Executive Chairman, Co-CEO
Yes, I think I would say couple of things. First of all, clearly Folgers has brought to us an emphasis on some of the more non-measured, nontraditional grocery channels than we had before. And that is benefiting not only coffee but some of our other brands as well. So it gets down to the value proposition of the pricing in those channels vis-a-vis maybe more traditional grocery.
Again, if the competitor chose to maybe go after some traditional grocery or a major competitor in some cases we might have been a better value in some of those alternative channels. But as a mix, if you would look at the Smucker Company mix of sales shift over the years, a greater percent of our business is in more nontraditional channels than what it would have been say two to five years ago.
Ken Goldman - Analyst
Great. Thanks very much.
Operator
Ed Aaron, RBC Capital Markets.
Ed Aaron - Analyst
Thanks for taking the questions. I just wanted to ask about the coffee inflation issue in terms of how you think about your use of cash. Because when I think about acquisitions versus buyback, I am not convinced that there is a lot out there that you can buy that has a better value than your stock here. But at the same time I wonder how you think about just the value of diversification of your cost base, just given what you are seeing in the Coffee business and how you -- the value that you place on that when you think about the importance of acquisitions to your model.
Mark Belgya - SVP, CFO
Well, we agree with your opening comment about the stock price. You know, Ed, one of the things we have shown time and again really since the Folgers acquisition -- and I know you are aware of it -- is what we call our cash or capital deployment schedule. We showed the four primary uses or deployments of cash would be in acquisition, capital expenditures, dividends, and stock buyback. We do evaluate each of those.
We have always said that acquisitions is our primary use because that is what is going to drive the growth of the Company long-term and that is our strategy. But there are times, whether it's what is available in the M&A environment or such, that we will look to buy back the stock.
So the divestiture, the divesting question -- it is certainly a factor that we look at. We recognize that coffee is 40% of our sales. But there is also, on the other side, there are synergies when you have leadership in the category. So it is just part of the decision-making process as we look at acquisitions..
So we are not consciously being driven, trying to diversify. It has just naturally happened over the years. We have been in other situations where it seemed a little heavier and through our transactions it balances itself out over time.
Ed Aaron - Analyst
Okay, great. Then, Vince, obviously this level of inflation presents a lot of unknowns. I know you are not prepared to comment on fiscal '12 yet. But can you tell us at this point in time you expect that you can get growth in your segment profits in Coffee next year? Or maybe to ask the question another way, is there some level of coffee price inflation that would, in your opinion, kind of derail your growth model?
Vince Byrd - President, U.S. Retail - Coffee
No. Again our objective is to grow our segment profit each year, year on year, by our strategic objectives. And that is what our goals are.
Richard Smucker - Executive Chairman, Co-CEO
I may add -- this is Richard -- if you look at the categories that we are in, the frequency of purchase in most of our categories is not that often. Even coffee, which is the most frequent. For example, jams and jellies people purchase about 3 to 4 times a year. So if the price goes up 10%, they are not going to not purchase their jam, because they are only buying it once every three months.
Coffee is still only about -- it is less than once a month, and so it's about 10 times a year. So coffee could go up, but I don't think you are going to stop drinking it if it goes up a couple dollars a can.
Now we obviously -- there is some level that you wouldn't want it to go above, but I think we are still in a good range.
Ed Aaron - Analyst
Thanks. Just one quick follow-up if I could. The price increases that you had taken through the quarter that you just reported, I think would have implied about 13% or 14% of price growth. And the price growth came in higher than that.
I am wondering, was that the mix? Or was that more just lower trade spending than maybe you had in the prior year?
Mark Belgya - SVP, CFO
It is primarily overall mix.
Ed Aaron - Analyst
Thank you.
Operator
David Driscoll, Citi investment research.
David Driscoll - Analyst
Great, thanks a lot and good morning, everyone. In the past you guys have commented that hedges have often been in advantageous positions relative to the prices that you have announced. You were pretty clear on that a couple of quarters ago.
Given that you have announced this new 10% price increase, can you also say that the green coffee positions you have taken will put you in a favorable position going forward for the next five months?
Vince Byrd - President, U.S. Retail - Coffee
Well, not to what we have experienced fiscal year to date. Again we try to be as transparent -- I think you have heard us talk about our position tends to be in average between 18 and 22 weeks; we tend to be a little longer on some of the specialty coffees.
But again, as I mentioned earlier we did not -- A, we didn't take a price as soon as our competitor did because we didn't need to. Then secondly, as we are looking at where coffee sits today, our current pricing structure would not cover that entirely once we get to our position. So we would have to look at another change potentially in the first quarter. Did I answer your question, David?
David Driscoll - Analyst
Not really. The question was -- so basically two quarters ago you had said that you took the 9% price increase, and you said that the 9% price increase didn't reflect current spot values. However, you also said at the time that the green coffee hedges that you had in place were favorable such that you would see better than average margins.
So it's always -- it's not necessarily where the spot price is. It is always where you have put your retail price versus your green coffee hedges and the variance between those two. It looks to me like basically, the way I think about it, is that you guys buy your green coffee. You set your prices relative to those green coffee positions, and usually it is going to be a little bit advantageous.
Vince Byrd - President, U.S. Retail - Coffee
I suppose that's true in a general sense, but as Mark I think pointed out earlier, our gross margin percent actually went down in the quarter because we are not necessarily maintaining those margins at a gross profit level. But again hopefully I am answering your question.
Richard Smucker - Executive Chairman, Co-CEO
Well, our strategy in an upmarket like this is to protect any profits. And we're going to be doing that hopefully this year and next. But the margins can be squeezed, percentage margins can be squeezed.
Tim Smucker - Chairman, Co-CEO
But keep in mind, too -- this is Tim. As Richard said earlier, pricing is not the only leverage here. We have long -- we are in this for the long term. We have made significant steps in terms of restructuring that we're in the middle of. We also make significant steps in terms of cost and efficiencies. And as we have other discretionary spending, so all those things come into play. So I think sometimes maybe we sometimes forget those; all of us do. So just keep that in mind.
David Driscoll - Analyst
Very helpful. If I could just sneak in one final question. Was there anything peculiar about the shipment pattern of coffee in the quarter? Just what I'm trying to get a sense of -- was there anything strange in the year-ago shipment patterns that would make the percentage calculation on coffee shipments hard to interpret? Was there any reason that you might have taken volume forward into Q3 from Q4?
Vince Byrd - President, U.S. Retail - Coffee
No. Again, customers speculate they knew a price increase was coming. Our team manages those orders very, very closely. This is the same question we got at the end of the first quarter, the second quarter. And I would just say if you look on a quarter to date we're basically down I think 2%.
It might fluctuate a little bit, but we don't allow forward buy. Now does that say a customer is not loading a little bit? Sure. But for the most part it is not load.
David Driscoll - Analyst
Nice job on the quarter and good job managing in a tough environment. Thank you.
Operator
Chuck Cerankosky, Northcoast Research.
Alex Bisson - Analyst
Yes, this is Alex sitting in for Chuck. I guess I've got two questions for you on mix. First, as you look broadly across the portfolio, what does the changing mix tell you about where the consumer's head is at? Are you seeing some more trading up? Or are you still seeing a lot of interest in promotions and deals? What can you tell us where the consumer's head is at?
Steve Oakland - President, U.S. Retail - Smucker's, Jif & Hungry Jack
Alex, Steve Oakland. Yes, we do see that. Obviously, value is key both for the consumer and the retailer. The retailer wants the right value items. They want coffee items or peanut butter items, those kinds of things on the front page of their add. I think what we proved in the quarter is you don't have to go rock bottom to make it happen. You can stack offers, you can have coupons and consumer offers and advertising as well as price.
They are shopping -- and I think Vince spoke to this earlier -- some of the other channels. The margins that club take on basic food items are way below what traditional grocery takes, and so that provides great value. So those customers who shop those channels are getting great value and have recognized that.
So I think some of the alternative volume is coming just because those channels are capable of taking lower margins on the business. I guess I will look at the other guys for this, but there is no question that both the retailer and the consumer are still -- value is still key.
Vince Byrd - President, U.S. Retail - Coffee
Yes, I guess one thing we have is the K-Cup is significant in terms of dollars per EU or per volume. So as we settle out on K-Cups we are going to have a favorable mix as we grow that business.
Alex Bisson - Analyst
I guess that kind of alludes to my second question on mix then. As you noted in the press release and on the call here, mix was a pretty big benefit to overall Coffee sales. It sounds like K-Cups were a piece of it.
What else is going on in the mix there? And can you talk about what that is doing to profitability of the business, of Coffee?
Vince Byrd - President, U.S. Retail - Coffee
Well, it's Dunkin', so as Dunkin' was up think 8% or something in the quarter, and Folgers being down slightly, again the net sales dollar value would help drive a favorable mix position. And profitability would be in line with or better than corporate -- or the Coffee margins.
Steve Oakland - President, U.S. Retail - Smucker's, Jif & Hungry Jack
Well, if we look at the consumer business, we typically don't comment on specific fruits. There's a number of variables in that business.
But this particular year it has been a tough year on the grape crop, the Concorde grape crop. So our mix has shifted to strawberry. As you know we are the largest producer probably globally of strawberry jam, and that has affected our business profitably and the consumer has responded to that.
So the consumer has responded to strawberry jam versus grape jelly at a higher price based on the strength of the brand and the strength of the merchandising effort.
Alex Bisson - Analyst
All right. Thank you very much.
Operator
Alexia Howard, Sanford Bernstein.
Alexia Howard - Analyst
Good morning, everyone. Can I ask about the marketing spending versus promotional spending here? It seems -- I think you mentioned that you had been trimming the marketing spending a little bit.
As you look forward, are you comfortable with the ratio of that spending on the advertising versus promotional front? Or do you think you will be pushing things in one direction or the other perhaps going out into next year?
Paul Wagstaff - President, U.S. Retail - Oils & Baking
Hey, Alexia. This is Paul. On the Oils and Baking side we really did transition some of the marketing spend to promotional dollars on a price perspective, really on the Crisco business primarily, just to ensure that we get some of that volume back. We would hope going forward we would be able to continue our balanced approach on the pricing, share of market, and profitability.
Steve Oakland - President, U.S. Retail - Smucker's, Jif & Hungry Jack
Then, Alexia, in the consumer business I think we published that our traditional marketing spend was up 5%, maybe equal to volume. So in those businesses we think we have got some great new advertising. We put some stuff out at the holidays that got us great response.
We have plans that we are excited about for next year. So we don't see that percentage changing.
Vince Byrd - President, U.S. Retail - Coffee
In Coffee as we have said before, our marketing really isn't down versus the prior year. In absolute sense it is, because we chose to investment spend last year given where green was.
I should -- I would like to state though that coupon redemption, which is up in sales deducts -- if you take that into account, our marketing for the quarter was basically equal to last year.
But on a going-forward basis I think it is probably at the levels that you are seeing this year. We have not cut marketing.
Alexia Howard - Analyst
Right, thank you. As a follow-up, one of the big themes of 2010 was a lot of SKU rationalization across the industry. I think we have been hearing that some of that may be being reversed at this point.
Can you just comment on whether you're seeing that happen or whether that is actually not a big effect that you are seeing right now?
Vince Byrd - President, U.S. Retail - Coffee
Yes, sure. Let me make a macro statement and then each SBA can chime in. But it's clear that there was another number of key retailers that had those programs. First of all, we tend to benefit in those because, being the number one or two brands, that ends up being more shelf space for us even if some of our SKUs have been cut.
But I will say that at least a couple of major retailers have reversed those actions, and we have equal to or more SKUs than we might have had when the initiatives were started. Then I will turn it over to Paul or Steve.
Paul Wagstaff - President, U.S. Retail - Oils & Baking
Yes, this is Paul. I would just add to that that we did -- some of our portfolio we don't have all number one brands, so we did see a negative impact when that SKU rationalization was taking place; and we have seen those SKUs be added back.
Steve Oakland - President, U.S. Retail - Smucker's, Jif & Hungry Jack
Then if we look specifically at the fruit spread business, as you know we have a number of sizes, flavors, and sugar profiles or sweetness profiles. Some of those were taken out. To Vince comment earlier, in most of those retailers we have equal to or more SKUs on the shelf today.
I think the consumer spoke in the end, and the consumer wants those items. That is why we make them. We do a lot of work to make sure those items fit what the consumer wants. And those retailers who took them out listened to their consumer, and we are glad to see them back on the shelf.
Mark Smucker - President - Special Markets
I would just add that in Canada we have not seen that reversal, that SKU rationalization. And the pressure on the amount of items in any given category continues. There may be a couple exceptions to that, but overall I think that that in Canada may be a little different.
Alexia Howard - Analyst
Great. Thank you very much. I will pass it on.
Operator
Robert Pinheiro, Janney Montgomery Scott.
Mitch Pinheiro - Analyst
Hey, good morning, everybody. Just a real quick question. What is the status and the likelihood of introducing a Dunkin' Donuts K-Cup?
Vince Byrd - President, U.S. Retail - Coffee
You know, as we have said before we are focused on the two brands, and we are very pleased with the results of where we are. So not likely to be in the near term.
Mitch Pinheiro - Analyst
You do have the right to introduce -- I mean, you sell Dunkin' coffee at grocery by contract. Is there something in this contract that precludes you from doing that, a K-Cup for Dunkin'?
Vince Byrd - President, U.S. Retail - Coffee
Yes, there are some limitations and we are -- so yes, there are some limitations, yes.
Mitch Pinheiro - Analyst
Okay. Then the last question is, do you view at all Folgers red can in a position to capture trade-down in the coffee category?
Vince Byrd - President, U.S. Retail - Coffee
To capture trade-down?
Mitch Pinheiro - Analyst
Yes, capture trade-down from higher priced super premium brands as these coffee prices continue to go to up. There is general inelasticity in the category, but there is movement from top to bottom. Would you anticipate Folgers being in a position to capture just being in the more value segment?
Vince Byrd - President, U.S. Retail - Coffee
Yes, I think the answer to that is yes; but I mean again the gourmet or specialty category continues to grow even in these tougher times. But there's a couple of segments within red can that we are focused on. One is Black Silk and the other is what we call Special Roast.
We have put a lot of support behind those, and both those brands are growing very, very nicely. And yet we still have a lot of distribution opportunities for them. So yes, I suppose to answer your question, yes; but we are certainly not giving up on the growth of the specialty or gourmet segment.
Mitch Pinheiro - Analyst
I'm sure. Okay.
Unidentified Company Representative
I will add that a lot of us around here drink Black Silk. It's one of the best coffees you can find anywhere, regardless of the price, and it is doing very, very well.
Mitch Pinheiro - Analyst
Okay, super. Thank you very much.
Operator
Robert Dickerson, Consumer Edge Research. My apologies, Mr. Dickerson dropped. David Driscoll, Citi Investment Research.
David Driscoll - Analyst
Thanks for taking the follow-up. I just wanted to ask you a question. At my conference back in December you made some interesting comments about looking for acquisitions internationally. Can you give us an update on your thought process on this?
How developed is this? Is there really anything on the near-term horizon? Or was this more of a very much long-term statement?
Mark Smucker - President - Special Markets
This is Mark Smucker. I would say that obviously we wouldn't comment about anything specific; but we are very focused on China and we are engaged in China. We are in the process of -- just at a very minimal level we have started once again to export some products there, and looking to establish some sort of a representative office.
But that does not preclude our interest in having some type of meaningful presence there. As you know those things are sort of hit or miss, they come and go.
But we are very engaged. We have a lot of feelers out in the market and we are looking.
David Driscoll - Analyst
So it really sounds like quite a serious effort on your part. Is that a fair statement?
Richard Smucker - Executive Chairman, Co-CEO
This is Richard. Yes, it is serious. We think that that is someplace we need to be, and the timing on international is long term. But certainly we are spending management time and dollars.
David Driscoll - Analyst
Well, very good. Thank you so much.
Operator
Ken Goldman, JPMorgan.
Ken Goldman - Analyst
Hi, you mentioned that K-Cups are doing extremely well right now. But there is a potential roadblock ahead that I wanted to ask about, and that is Green Mountain's Keurig patent and patents.
What is your understanding of what happens to the category, the single-serve category, when that patent expires? Do you expect the entry of competitors' products into the category? Or maybe is that not the right way to think about it?
Vince Byrd - President, U.S. Retail - Coffee
You know, Ken, I don't know that we would comment on that. We have worked with Green Mountain and we know where they are protected. They feel very, very comfortable with where they are protected.
There is a private label entry as we speak; but again we evaluated all of that when we got together with the folks at Green Mountain and feel very comfortable where we are. So that is probably a better question for them.
Ken Goldman - Analyst
Great, thanks.
Operator
Ladies and gentlemen, that is all the time we have for questions. Gentlemen, I will turn the conference back over to you to conclude.
Richard Smucker - Executive Chairman, Co-CEO
Well, thank you for your interest and time in participating. A number of us look forward to seeing hopefully many of you down at CAGNY next week. Thanks so much.
Operator
Ladies and gentlemen, if you wish to access the rebroadcast after this live call you may do so by dialing 1-888-203-1112 or 1-719-0820 with a pass code of 4716986; or by accessing the website for a downloadable MP3 format.
This concludes our conference call for today. Thank you all for participating and have a nice day. All parties may now disconnect.