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Operator
Good afternoon, and welcome to Shoe Carnival's fiscal year 2013 third-quarter earnings conference call. Today's call is being recorded and is also being broadcast via live webcast. Any reproduction or rebroadcast of any portion of this call is expressly prohibited. This conference may contain forward-looking statements that involve a number of risk factors. These risk factors could cause the Company's actual results to be materially different from those projected in such statements. These forward-looking statements should be considered in conjunction with the discussion of risk factors included in the Company's SEC filings and today's press release. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of today's date. The Company disclaims any obligation to update any of the risk factors or to publicly announce any revisions to the forward-looking statements talked about during this conference call or contained in today's press release to reflect future events or developments.
In the Company's earnings release and their prepared remarks in this call, the Company will refer to adjusted earnings per diluted share for the fourth quarter of fiscal 2012, which financial measure has not been calculated in accordance with United States generally accepted accounting principles, or GAAP. This non-GAAP measure eliminates the impact of the special cash dividend paid by the Company in December 2012 to earnings per diluted share in that quarter. The Company believes that adjusted earnings per diluted share for the fourth quarter of fiscal 2012 is a useful measure of its performance and allows the Company and investors to analyze the financial and business trends related to the Company's results of operations separate from the impact of the special cash dividend. More information on this non-GAAP financial measure, including a reconciliation to the Company's GAAP results, is included in the Company's earnings release.
I will now turn the call over to Mr. Cliff Sifford, President, Chief Executive Officer, and Chief Merchandising Officer of Shoe Carnival, for opening comments.
Cliff Sifford - President, CEO, and Chief Merchandising Officer
Thank you, and welcome to Shoe Carnival's third-quarter fiscal 2013 earnings conference call. Joining me on today's call is Kerry Jackson, Senior Executive Vice President, Chief Operating and Financial Officer. For today's call I will give a high level review of the Company's third-quarter performance and provide some insight into fourth quarter this fall. Kerry will review the third-quarter financial results along with the fourth-quarter guidance, and we will open up the call to take your questions.
As reminder, the 53rd week in fiscal 2012 caused a one-week shift in our fiscal 2013 calendar. This resulted in the third quarter of fiscal 2013 ending one week later on November 2, versus October 27 last year. We have adjusted our reported quarterly and year-to-date comparable-store sales results for fiscal 2013 to reflect this calendar shift.
Now, focusing on our results for the third quarter. As reported in our second-quarter conference call, we ended August with a low single digit comparable-store sales increase. We believe the negative press surrounding the debt ceiling and the subsequent government shutdown, along with warm weather patterns throughout our geographic footprint, had a negative impact on our customer traffic in September, which in turn negatively impacted our sales. The agreement to reopen the government coincided to the day with the arrival of cooler fall weather. The combination of the two events had an immediate positive effect on traffic patterns, leading to more robust customer participation. The result was that the comparable-store sales for the quarter increased 0.7%. Traffic for the quarter was down mid-single digits while conversion, average transaction, and units per transaction were all up low single digits. Merchandise margin was flat as we were slightly more aggressive with our adult athletic departments.
Even though sales for the third quarter were just under our expectation and our profit margin of 30.1% was lower than the third quarter last year, we continue to aggressively manage our selling, general, and administrative expenses. And as a result, we were able to report third-quarter earnings of $0.54 per diluted share. This performance was at the high-end of our guidance of $0.52 to $0.55.
Kerry will talk about guidance for the fourth quarter, but I would like to give you a glimpse into our November results. As I said earlier, with the combination of the end of the government shutdown and the arrival of fall weather in October, our sales rebounded. I'm happy to report that that rebound continued through November with boots leading the way. Our November comparable-store sales increased by high single digits, driven primarily through double-digit growth in our boot categories. As importantly, however, was the outlining of this strong boot assortment at attractive prices along with change in our store hours to better serve the customer over the important Thanksgiving and Black Friday sales period.
Inventories on a per-store basis ended the quarter flat, which was in line with our expectations. As mentioned in the last call, we initiated a strategy to increase inventory turns in our stores. We feel that this strategy, along with our strategic initiative to raise our women's percent to total, will give us the ability over the next few years to improve cash flow and merchandise margin. We will accomplish our turns goals by flowing seasonal product into our store on a timely basis and aligning our lower-volume stores' inventories closer to customer demand.
Now let's move on to merchandise. In our women's nonathletic department, sales for the quarter were up low single digits on a comparable-store basis. Similar to the previous two quarters, canvas and fabric shoes continue to produce strong sales results. In addition, we experienced increases in our athletic sandals and molded footwear classification. Boots for the quarter were flat on a comparable-store basis due to the overall weaker sales trend in September. However, the categories of Ryder boots and short booties continue to perform very well [due to] our fashion quotient.
Once October arrived and our traffic returned to a more normal level, our women's boot department responded by producing double-digit sales growth on a comparable-store basis. As most of you are aware, in September we began a test on approximately 20% of our stores on selected better brands in our women's department. We created strong visual elements in front of our stores to highlight this product for the customer as soon as she entered the store. We utilized a digital ad campaign along with email marketing to let our customers know that we added more of her favorite brand in our stores. In addition, on the first Sunday of November we held a VIP reception in the stores for our most important customers, and the results of these efforts have been outstanding. We will expand this assortment to another 25 stores for fourth quarter and most new stores in 2014. This long-term strategy is a key element to growing our women's nonathletic sales to 30% of our overall sales from 26% at the end of 2012.
In our men's nonathletic department we ended the quarter with a low single-digit increase the comparable-store basis. We continued to see throughout the quarter the warm weather categories of canvas casuals and sandals produce double-digit comparable-store sales increases. These categories, with the low single-digit increase in boat shoes, were not enough to overcome the mid-single digit loss in man's boots.
Our children's business ended the quarter with a mid-single digit comparable-store sales increase. We are happy with the continued strong performance of children's shoes in both athletics and non-athletics. We believe Shoe Carnival continues to be the store of choice in the family channel for children's shoes. Sandals for both boys and girls posted comparable-store sales increases in the [50s], and girls and boys running, along with canvas, produced high single-digit growth in our children's athletic department.
In adult athletics, comparable-store sales were down low single digits for the quarter. The classification of product driving the losses in adult athletics for the third quarter were women's running, skate and basketball, along with men's basketball and skate. Inventories in this department are now in line with our expectations, with per-store inventories down low single digits. I'm also pleased to report that since October 1, adult athletics produced mid-single digit comparable-store sales increases.
Turning now to store expansion. We ended the third quarter of 2013 with 378 stores operating in 32 states and Puerto Rico. The 8 new stores we opened in the third quarter were primarily in existing markets as we continue with our strategy of opening new large markets on a biannual basis. For the remainder of 2013, we continued our accelerated store growth with 3 new stores and a relocation of 1 store earlier this month. This will bring our total new stores open for the year to 32, including 3 additional stores in Puerto Rico. At this time, we plan to close a total of 5 stores at year end. Therefore, we expect to end fiscal 2013 with approximately 376 stores.
As we look forward to 2014, we will continue to aggressively grow our store base. Although I'm not ready, for competitive reasons, to announce specific new markets for next year, we will expand into 2 new large markets and 1 medium-sized market. We fully expect our new store growth to approach 40 new stores. We believe our strong unleveraged financial position leaves us well-positioned for additional square-footage growth averaging in the high single digits over the next decade.
Lastly, with the new markets we will be entering next year, we have reached a tipping point of where it would be more advantageous for us to begin a national advertising strategy as opposed to adding additional spot TV in these markets. National advertising not only delivers the Shoe Carnival message into our new markets and potential new markets in the future but it also delivers our message into existing markets where we do not currently advertise on TV. We have spent a good deal of time analyzing our current marketing initiatives, and we will fund this program through a combination of eliminating some current marketing programs that have a low ROI and by increasing our advertising-to-sales ratio slightly. We believe this strategy will go a long way in introducing the rest of America to our brand and play hand in hand with our aggressive real estate strategy.
Now I would like to turn the call over to Kerry Jackson for details on our financial results.
Kerry Jackson - Senior EVP - Chief Operating and Financial Officer and Treasurer
Thank you, Cliff. I will discuss our third-quarter financial results in more detail, followed by information on cash flows, and conclude with our outlook on the fourth quarter of fiscal 2013. Net sales were $235.8 million for the third quarter ended November 2, 2013, as compared to net sales of $244.4 million for the third quarter ended October 27, 2012, a decrease of $8.6 million. As Cliff indicated at the beginning of our call, as a result of fiscal 2012 consisting of 53 weeks, each of the first three quarters in fiscal 2013 has shifted one week later when compared to fiscal 2012. This one-week shift moved an important we go back to school sales from the third quarter of fiscal 2012 into the second quarter this year. While this shift positively affected our Q2 results, it has negatively affected our net sales comparisons for the third quarter of fiscal 2013, reducing sales by approximately $21.2 million. The other components of our third-quarter change in net sales included a comparable-store sales increase of $437,000 and an increase in sales from new stores, net of store closings, of $12.1 million.
Comparable-store sales for the 13-week period ended November 2, 2013 increased 0.7% compared to the 13-week period ended November 3, 2012. The gross profit margin for the quarter decreased 1.2% to 30.1%. The merchandise margin remained unchanged from Q3 last year due to -- but while due to the deleveraging of the occupancy expense is primarily attributable to the shift in the fiscal calendar, buying, distribution, and occupancy expenses increased 1.2% as a percentage of sales.
Selling, general, and administrative expenses decreased $2.7 million in the third quarter of fiscal 2013 to $53.2 million, or 22.5% as a percentage of sales. Significant decreases in SG&A included a $3.5 million reduction in advertising expenditures, largely due to a shift in an important portion of the back-to-school sales period following the second quarter of fiscal 2013 versus the third quarter of fiscal 2012, along with a $2 million decrease in incentive compensation as compared to the third quarter of last year, when our financial performance drove material increases in performance-based compensation.
These decreases in expenses were partially offset by a $2.5 million increase in expenses for new stores net of expense reduction for stores that have closed since the beginning of the third quarter of fiscal 2012. Preopening costs included in selling, general, and administrative expenses were $521,000 in the third quarter of 2013, as compared to $523,000 in the third quarter of last year.
The effective income tax rate for the third quarter of 2013 was 38.6%, as compared to 40.2% in the same period in fiscal 2012. The decrease in the effective income tax rate between the comparative periods was primarily due to the non-deductibility of compensation attributable to the retirement of our former President and Chief Executive Officer in the third quarter of fiscal 2012. The annual effective income tax rate for fiscal 2013 is expected to be a little over 38%. Net earnings for the third quarter of fiscal 2013 were $10.9 million, or $0.54 per diluted share, as compared to our expectations provided on August 29, 2013 of $0.51 to $0.55 per diluted share. For the third quarter of fiscal 2012, we reported net earnings of 12.2 million or $0.60 per diluted share.
Now, turning to our cash position and information affecting cash flow. During the first three quarters of fiscal 2013, we declared and paid in each quarter a cash dividend of $0.06 per share to our shareholders, which represents a 20% increase over the quarterly dividend rate paid in 2012. No purchases has been made this year under our share repurchase program. We currently have $20.3 million of sales under our existing repurchase authorization. Depreciation expense was $4.4 million in Q3 and $12.8 million on a year-to-date basis. Depreciation expense is projected to be approximately $17.4 million for the full fiscal year. Capital expenditures for fiscal 2013, including actual expenditures during the third quarter, are expected to be between $29 million and $30 million. Approximately $12.3 million of our total capital expenditures are expected to be used for new stores and $12.6 million to be used for store relocations and remodels. These incentives anticipated to be $9 million to $10 million per year.
My final comments today will focus on sales and earnings expectations for the fourth quarter of fiscal 2013. We expect fourth-quarter net sales to be in the range of $215 million to $219 million, with a comparable-store sales increase in the range of 4% to 6%. This takes into account the comp store sales increase of 7.8% for the month of November and the expectation of a comp increase ranging from 2% to 5% including combined December-January period.
Earnings per diluted share in the fourth quarter of fiscal 2013 are expected to be in the range of $0.18 to $0.22. Included in the earnings estimate for the fourth quarter is the expectation at the higher end of our guidance that the gross profit margin will be slightly higher due to leveraging [occupancy] costs, and SG&A as a percentage of sales will leverage about the same amount.
As a reminder, in the 14-week fourth quarter last year, net sales were $205.7 million and diluted earnings per share were $0.13. Earnings per diluted share in the fourth quarter of fiscal 2012 included a $0.03 reduction due to the application of the two-class method of computing earnings per share in connection with our $20.4 million special cash dividend paid in December 2012.
One last comment. Due to the recent announcement from the IRS that they will not be accepting tax returns or distributing tax refunds any earlier than they did last year, we have not projected a significant increase in comparable-store sales in January compared with January last year. If the IRS changes their estimate of when refunds will be distributed, that could have a material change in our January comparable-store sales guidance.
This concludes our financial review. Now I would like to open the call for questions.
Operator
(Operator Instructions) Jill Nelson, Johnson Rice.
Jill Nelson - Analyst
Could you talk about the performance of women's athletic? Typically, you have talked about in the last conference call that it was weaker category. It seemed to have a soft store to back to school. If you could talk about how that is trending -- how that trended in third quarter and I guess into November.
Cliff Sifford - President, CEO, and Chief Merchandising Officer
We actually had an increase in sales -- comparable-store increase, low single digit. But we were flat in the third quarter -- we were -- because of August, we were down mid-single digits. So let me start over. At the close of August, we were down mid-single digits in women's athletic. We had a mid-single digit increase in the month of October. So what we saw as business started to turn around in October, we also got a bump in our women's athletic business.
So one thing I want to caution you on, though, is that the way we track women's athletic is not the same way that every store tracks it. Some of our product that some people would put in women's athletic, we actually put into the women's nonathletic business. So it's hard to compare athletic sales in our store, or in anybody's store, to anyone else unless you know how they classify the product.
Jill Nelson - Analyst
Okay. And then if you could talk about maybe -- you mentioned national advertising. Your -- you feel as though the same-store base is getting to that level to where it makes sense for you to do that. If you could talk about maybe the timing of that launch and when we should expect it.
Cliff Sifford - President, CEO, and Chief Merchandising Officer
We expect to launch it in the spring. I don't want to give you the exact time because, to be honest with you, we are still working through that. But we do expect to launch it in the spring. And at this point, we expect to add a few weeks to our overall advertising calendar. We are still -- as I said, still working through all the logistics of that. But right now I would look toward the spring.
Jill Nelson - Analyst
Okay. And then just last one. It seems though you are very pleased with the test you did in the women's nonathletic with the fashion brands and whatnot. Could you maybe talk about some of your early reads? Do you feel like you are bringing in a new customer or you're just increasing that basket? Just some early insights into that test. Appreciate it.
Cliff Sifford - President, CEO, and Chief Merchandising Officer
We have seen an increase in basket size since we launched the program. But I don't want to say that it's because of the program that that's happening. I really believe that has more to do with probably boot sales or with (inaudible). If you ask Carl, it probably has to do with the fact that the assortment is just so much better.
But anyway, what we noticed, Jill, is the very first week we had this out and put it in the front of the store, we started seeing sell-throughs immediately on the product. And out of the four new lines, you know, there was a -- I think it was a total of nine brands that we either increased our assortment or added. Four of those were new lines. Out of the four new lines, three performed past our expectation from the very first week. One did not. But we knew that there were going to be some things that didn't work, and maybe we got a little ahead of the customer on that particular line. But we are very pleased with it. And then, like a said in our prepared remarks, we had the VIP weekend, or VIP day, in the first Sunday in November, and the results of that was just outstanding. And since that time we have seen elevated sell-throughs of that product.
Operator
Jeff Stein, Northcoast Research.
Jeff Stein - Analyst
Just to kind of amplify a little bit on that, Cliff, what were the -- can you tell us what the comp store sales in November were for those 75 locations? Were they --
Cliff Sifford - President, CEO, and Chief Merchandising Officer
That's a great question, and I do not have been in front of me so I cannot give you that. It's not that I wouldn't, I just don't have it.
Jeff Stein - Analyst
Okay. Can you talk a little bit about the loyalty program and how that is going? I know that was kind on the board as one of your initiatives from Q3.
Cliff Sifford - President, CEO, and Chief Merchandising Officer
I'm really glad you asked that question. I probably should've talked about that in my prepared remarks. We set a goal of doubling our loyalty base this year, which we have met. I set an outside goal of getting our loyalty base up to 4 million, and that we have not quite gotten to yet. But they're still -- as I keep reminding my marketing department, there's still two more months left in the year. So I'm hoping that we can get there. The goal is to double it again next year.
We -- just to give you an idea, Jeff, the VIP day that we had in the first week of November, that was driven strictly off an email campaign and digital blast to our loyal customers. So it's working. And it was proof to the stores -- in fact, the feedback we got from the stores was just incredibly positive as to how well it did work. So very excited about the loyalty program and what it is doing for us not only in the stores but even online.
Jeff Stein - Analyst
So, Cliff, at the end of the quarter, how many loyalty members did you have? Would it be in the 3.5 million range or better than that?
Cliff Sifford - President, CEO, and Chief Merchandising Officer
We are just short of 3 million right now, just short. We started the year at 1.2 million of true loyalty customers, the ones that we can actually talk to. We had more than that but we didn't have the email addresses. So true loyal numbers, we started the year with 1.2 million. We are just under 3 million.
Jeff Stein - Analyst
Okay. You mentioned in the last conference call the fact that you are going to be expanding Merrill to roughly 55 new doors and then maybe to 100 by the end of the year. How has that program gone for you?
Cliff Sifford - President, CEO, and Chief Merchandising Officer
The Merrill program in men's has worked very well. We got off to somewhat of a slow start in women's, but we have seen recent pickups since the weather turned cooler. But that's going well, and we are expanding that to 100 doors before the end of the year. But it is working better in men's than it is in women's.
Jeff Stein - Analyst
Okay. And final question would be on the real estate side of the business. If you are going to be expanding the women's better brands into all-new stores for next year, does that imply that you are going to be looking for better real estate and therefore perhaps having to pay a little bit more for rents next year?
Cliff Sifford - President, CEO, and Chief Merchandising Officer
No, I wouldn't -- we are always looking for better real estate, so let me answer that two ways. We always look for better real estate. We are entering into some malls next year, which we are very excited about; and those brands definitely belong in malls. And then the decision we made was that as we enter into these new markets or enter into a new store, we want to give that store every opportunity to succeed. And we don't want to be -- so therefore, we made the decision strategically that as we open up the new stores to put these better brands in there -- I'm not going to tell you that we are 100% confident they are going to work in every store. But I am 100% confident that we should put our best foot forward in every store.
Operator
(Operator Instructions) Ben Shamsian, Sterne Agee.
Sam Poser - Analyst
It's Sam Poser. Thanks for taking our call. A couple questions. Number one, Cliff, what did the traffic do in October and November? Did you see the improvement in both [demographics] in the last two months?
Cliff Sifford - President, CEO, and Chief Merchandising Officer
Absolutely, Sam. And it was -- you know, it's hard to say whether it was the government shutdown or whether it was the weather. But as I said in my prepared remarks, the weather turned cool the day the government shutdown ended. And we saw an immediate improvement in traffic going from down mid-single digits to down either flat to down very low singles. And with that, because of the fact that we have been increasing conversion and have been increasing basket size and average of transaction, our business immediately turned around. And we ended up October with a good October, and that just continued straight into November as well.
Sam Poser - Analyst
With traffic in the flat area?
Cliff Sifford - President, CEO, and Chief Merchandising Officer
Yes, flat to -- after this weekend, I'd have to say slightly up.
Sam Poser - Analyst
Okay, thanks. And then, [Kerry], the marketing budget for next year, you sort of -- are you implying that is going to be a little bit higher, given the new -- you said -- it sounds like the additions will be more than the takeaways plus the extra weeks. Am I thinking about that correctly?
Cliff Sifford - President, CEO, and Chief Merchandising Officer
It will -- yes, you are thinking about that correctly. It will be slightly higher. We are still finalizing the plans on that as we speak, Sam. But at this point it does appear to be slightly higher.
Sam Poser - Analyst
Okay. And how many -- given the national marketing plan, even though it will probably be (inaudible) next year, when you are going to the three-month new markets that you're going to go into, are you going to go in with a big store count? Or are you going to be able to limit it a little bit more based on timing because you won't have to be adding a marketing message directly -- as much of a marketing message directly targeted to those new markets?
Cliff Sifford - President, CEO, and Chief Merchandising Officer
We believe in future years we will not have to open up a new market with as many stores as we open up new markets today. Next year, however, in the two new large markets we are going to go in with multiple stores on the days as we open those doors up so that we can utilize our marketing. Next year it's going to be in its infancy stage. So it takes a while for that to -- marketing doesn't have an immediate impact, especially television marketing doesn't have an immediate impact. You don't run it today and get a sales boost on it tomorrow. So we need to have a period of time for that marketing to work before we can change the strategy of how we enter into these new large markets.
Sam Poser - Analyst
Okay. And lastly, is Miami, Philadelphia, or Detroit the small market?
Cliff Sifford - President, CEO, and Chief Merchandising Officer
All those are pretty large markets. (laughter)
Kerry Jackson - Senior EVP - Chief Operating and Financial Officer and Treasurer
Well, thank you for answering that question. (laughter) And again, I have to go back to this because we have to have entertainment on this call. You were announced as the chief merchandising officer by the operator. So I've begun to get really worried.
Cliff Sifford - President, CEO, and Chief Merchandising Officer
Well, I appreciate you saying that. But the fact is that the Board saw fit, even though Sam didn't keep me as his chief merchandising officer. So you have got to also remember that the new GMM that we hired was a decision that the new President made. So that was a pretty good decision, I would say.
Sam Poser - Analyst
I'm very confused. But anyway, good luck, guys. (laughter) Have a great holiday.
Cliff Sifford - President, CEO, and Chief Merchandising Officer
All right. Thank you, Sam.
Operator
And with that, gentlemen, we have no further questions in the queue. I would like to turn the call back over to you.
Cliff Sifford - President, CEO, and Chief Merchandising Officer
We really do appreciate you joining us today, and we hope you all have a very happy holiday season with your families. And we look forward to speaking with you again on our fourth-quarter call. Thank you.
Operator
With that, ladies and gentlemen, that does conclude today's call. Thank you for your participation, and have a great day.