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Operator
Greetings and welcome to the Socket Mobile first-quarter 2015 management conference call. (Operator Instructions) As a reminder, this conference is being recorded.
I would now like to turn the conference over to your host, Mr. Jim Byers, with MKR Group. Thank you. You may begin.
Jim Byers - IR, MKR Group, LLC
Thank you, operator. Good afternoon and welcome to Socket's conference call today to review financial results for its first quarter, ended March 31, 2015. On the call today from Socket are Kevin Mills, President and CEO, and Dave Dunlap, Chief Financial Officer.
Socket Mobile distributed its earning release over the wire service earlier today. The release has also been posted on Socket's website at www.socketmobile.com.
In addition, a replay of today's call will be available at vcall.com shortly after the call's completion. And a transcript of this call will be posted on the Socket website within a few days. We have also posted replay numbers in today's press release for those wishing to replay this call by phone. The phone replays will be available for one week.
Now before we began, I would like to remind everyone that this conference call may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 as amended and Section 21E of the Securities and Exchange Act of 1934 as amended. Such forward-looking statements include, but are not limited to, statements regarding mobile computer data collection and handheld computer products, including details on timing, distribution, and market acceptance of products; and statements predicting trends of sales and market conditions and opportunities in the markets in which Socket sells its products.
Such statements involve risks and uncertainties and actual results could differ materially from the results anticipated in such forward-looking statements as a result of a number of factors, including, but not limited to, the risk that manufacture of Socket's products may be delayed or not rolled out as predicted due to technological, market, or financial factors, including the availability of product components and necessary working capital; the risk that market acceptance and sales opportunities may not happen as anticipated; the risk that Socket's application partners and current distribution channels may choose not to distribute the products or may not be successful in doing so; the risks that acceptance of Socket's products and vertical application markets may not happen as anticipated; as well as other risks described in Socket's most recent Form 10-K and Form 10-Q reports filed with the Securities and Exchange Commission. Socket does not undertake any obligation to update any such forward-looking statements.
And now I would like to turn the call over to Socket's President and CEO, Kevin Mills.
Kevin Mills - President and CEO
Thanks, Jim. Good afternoon, everyone, and thank you for joining us today. We are pleased to report both sequential and year-over-year revenue growth for Q1. While we reported a $0.01 per share loss for the quarter, this bottom-line result reflects the impact of certain one-time expense events during the quarter, including the euro depreciation and some restructuring charges.
Revenue from our barcode scanning business in the first quarter grew 22% year over year and 13% sequentially and continued to be driven by our mobile point-of-sale partners. We were especially pleased to achieve this solid revenue growth, despite Q1 being seasonally slower, as typically fewer customers purchase new mobile point-of-sale systems during this time frame.
As we have noted previously, mobile point-of-sale activity is typically lowest in the fourth and first quarters. And our primary selling season for deployment of mobile point-of-sale applications have been in the second and third quarters.
As such, we continue to expect that the bulk of our mobile point-of-sale-driven business for this year will happen in Q2 and Q3, and this expectation is reinforced by our ongoing discussions with our mobile point-of-sale partners as well as our increased bookings rate in April.
The primary driver of this business continues to be the smaller retail locations that are replacing their Casio-style cash registers with an iPad or tablet-based solution. Demand continues to primarily be driven by many smaller-sized customers as opposed to a few larger deals. And our forecast is based on the run rate trends we are expecting.
The mobile point-of-sale market continues to be driven by well-funded and rapidly growing companies like Shopify, ShopKeep, LightSpeed, and Vend, to name a few. One of these companies, Shopify, recently filed to go public. And its S-1 form provided some interesting market information on mobile point-of-sale.
Shopify is primarily a web store provider, but also provides an iPad-based in-store mobile point-of-sale solution that complements the online store. The market information they provide and the growth numbers they have achieved over the past few years provide an insight into the significant business opportunity within this new emerging market.
Shopify have seen the number of merchants using their solution increase from 41,000 merchants in 2012 to 145,000 merchants in 2014. And while there hasn't been a breakout of how many also have physical stores who may need a complementary iPad solution, their momentum clearly illustrates the level of interest in this emerging market space and the level of acceptance for online shopping solutions. Shopify both recommends and sells Socket scanners to their customers.
Likewise, with ShopKeep, LightSpeed, Vend, and others, who are more focused on the in-store experience, we are seeing significant potential to benefit from the growth of these companies as they sign up and deploy to more and more customers. We're also seeing some early adoption of our 2D scanner and QXtend in the retail market, which will also contribute to growth in revenue in this segment.
We introduced our QXtend in late Q4 and are seeing some of our more advanced customers selecting our 2D scanner and QXtend solution, which supports applications for mobile coupons and other 2D-centric options.
Finally, in the mobile point-of-sale space, we are seeing many partners build more feature-rich and comprehensive mobile point-of-sale solutions that have been expanded to cover inventory controls, cycle counting, and other back-office features. While many of these new modules are just coming to the market or will come shortly and haven't yet shown any significant positive impact on our revenue, there seems to be a great deal of interest in supporting our 8-series scanner for many of these one-handed solutions.
As all our scanners use the same SDK, they are able to optimize the hardware solution to the activity being performed without having to change the underlying software development.
[All] point-of-sale currently accounts for about 70% of our total scanning business. In addition, the overall enterprise mobility market continues to grow at a slow but steady pace and we believe this market has excellent prospects for further supporting our revenue growth this year. Enterprise mobility is a significant market that we are seeing slowly transition from purpose-built devices to consumer-based devices coupled with Bluetooth-enabled scanners, which plays to our strength.
So in summary, we are off to a solid start in 2015 and are on track with our expectations as we move into Q2. With the products we have introduced into the market, which include many mobile point-of-sale design wins, we expect to see continued growth in 2015, with a bulk of that growth coming in Q2 and Q3.
We believe we will continue to be mobile point-of-sale driven in 2015, with additional opportunities from applications addressing hospitality and the mobile enterprise markets beginning to emerge.
Now turning to our SoMo handheld computer business, our SoMo revenue declined to 11% of our overall revenue in Q1 compared to 20% of our revenue in the same quarter a year ago. As expected, this business continued to decline and was down by 40% year over year.
We will continue to serve our existing customers who remain happy with the product, but expect the SoMo to continue to decline this year. We have no plans to replace it.
In conclusion, we believe 2015 should be another year of significant growth for Socket Mobile, with the largest revenue growth generated in Q2 and Q3 and primarily driven by mobile point-of-sale as well as an expanding Socket product portfolio and maturing mobile markets. We believe we are well-positioned in our targeted markets and remain focused on increasing our profitability and holding the business for further growth in 2016.
With that said I would now like to turn the call over to Dave for his review of the financials. Dave?
Dave Dunlap - CFO and Secretary
Thank you, Kevin. Socket's cordless barcode scanning revenue growth in 2014 of 41% was driven by mobile point-of-sale deployments by our registered developers to small and medium businesses, with the strongest growth occurring in the second and third quarters of 2014.
As Kevin noted, our registered mobile point-of-sale developers, which include ShopKeep, Shopify, LightSpeed, Vend, NCR, Square, and others, continues to expand their mobile point-of-sale product offerings and continue growing their mobile point-of-sale customer base in 2015. Socket's mobile point-of-sale activity last year was strongest in our second and third quarters. And this is the likely pattern that will recur in 2015, as indicated by feedback from our developers and a strong April start.
Our first-quarter revenue was $4 million, an increase of 6% compared to revenue of $3.6 million for the first quarter a year ago, and an increase of 2% sequentially from revenue of $3.9 million in the immediately preceding quarter. Sales of our cordless barcode scanning products increased 22% over the first quarter of last year and 13% sequentially.
Revenue from cordless barcode scanning in the first quarter was $3.5 million of our $4.0 million total, or 86% of our first-quarter revenue, compared to 78% in the immediately preceding quarter and 75% in the first quarter a year ago.
Total revenue growth was partially offset by lower SoMo handheld computer sales, which declined in the first quarter by $274,000 over the previous quarter and represented 11% of our first-quarter revenue. This product is on the downside of its lifecycle, as businesses move to smartphones and tablets for mobile applications.
The products work well for our current customers and are a positive contributor of cash in margin to the Company. Service revenue accounted for the remaining 3% of our revenue in the first quarter.
Our margin contribution in the first quarter also improved, to 45.1% of revenue compared to 42.8% in the first quarter of 2014 and 43.6% of revenue in the previous quarter. The margin growth happened despite the impact on revenue and margins on our international sales from the strengthened US dollar, which I will address next.
The improved margins reflect changes in our sales mix, as higher-margin cordless barcode scanning products became a higher percentage of our sales. We were also successful in keeping our fixed costs level with the previous quarter.
Our first-quarter revenue and margins, and to some extent our revenue and margins in the fourth quarter of 2014, were impacted by the rapid decline of the value of the euro and key Asian currencies relative to the US dollar in the fourth quarter of 2014 and first quarter of this year. The euro declined in the first quarter from a high of $1.21 to a low of $1.05 in March and back to $1.08 at quarter end.
We estimate that these fluctuations between the US dollar and the euro reduced our first-quarter revenue and margins by an estimated $40,000, had the exchange rate not declined during the quarter, offsetting some of the euro revenue growth in our European region when measured in dollars.
Approximately 17% of our sales in the first quarter, measured in dollars, were to customers in Europe, who buy our products in euros. 17% matches the average percentage of euro sales to total sales in 2014. To compensate for the lower exchange rate, we have increased our selling prices in euro starting April 1, 2015.
In Asia-Pacific, we sell our products in US dollars to distributors, who sell them in local currencies. There, the effect of fluctuations in Asia-Pacific currencies was to make our products more expensive for our customers in these countries.
Despite the higher effective prices, we experienced Asia-Pacific revenue growth in the first quarter over the preceding quarter, helped by sales to our newest Asia-Pacific Ingram Micro distributor in Hong Kong. Approximately 12% of our first-quarter revenue was attributed to Asia-Pacific sales compared to our average percentage of revenue in Asia-Pacific during 2014 of approximately 8%.
Our operating expenses in the first quarter were $1.797 million, an increase of $246,000 or 13.7% over the first quarter a year ago and an increase of $115,000 or 6.8% over the previous quarter. Operating expenses in the first quarter of each year include much of the annual audit costs.
We recorded $88,000 in audit-related costs in the first quarter compared to $96,000 in the first quarter a year ago and $6,000 in the fourth quarter. The first quarter also included $88,000 in one-time organizational restructuring charges, which we reported in a Form 8-K dated January 23, 2015. Thus, we expect operating expense to be lower in the second quarter.
Similar to the trends we experienced last year, we are anticipating revenue growth in the next two quarters, which will allow us some flexibility in committing expenses to product development, product marketing, and key personnel resources to support our growth. However, we remain committed to managing the expense growth in line with our revenue growth to achieve an increased profitability as we grow.
First-quarter operating income before interest and taxes was $11,000 or approximately breakeven. Our net loss for the quarter on a GAAP basis was $72,000 or $0.01 per share, the same as we reported for our first-quarter results a year ago.
Our first-quarter earnings before interest, taxes, depreciation and amortization, or EBITDA, were a positive $108,000 for the first quarter or $0.02 per share. Our balance sheet benefited in the quarter from the exercise of $131,000 in warrants and $29,000 in stock options.
The warrant exercises were from Hudson Bay Master Fund, exercising warrants initially issued in 2010. Hudson Bay holds the remaining total of 75,000 warrants still to be exercised at $1.25 per share. Those warrants expire in a year.
Our cash flow for the quarter was positive, with a cash balance at the end of the quarter of $744,000, up from $633,000 at the end of last year.
Our stockholder meeting this year has been scheduled for Thursday, June 4 at the Company's headquarters in Newark, California. Common stockholders on the record date of April 6, 2015, are entitled to vote.
The items to be voted on this year are the annual election of directors, the annual advisory vote on the compensation practices referred to as say-on-pay, approval of an increase in the grant award limitations for our 2004 equity incentive plan, and ratification of the selection of our current outside auditing firm for the 2015 fiscal year.
Without the change, the annual increase limit, currently 200,000 shares, is now below the 4% of outstanding shares limit authorized in the plan, unless a smaller percentage is approved by the Board. Without an increase in the share limit, our ability to continue to award option grants to employees, officers, directors, and consultants, a key part of our total compensation program, will diminish over time. We encourage you to vote for all of the items recommended by the Board.
As Kevin has noted, cordless barcode scanning has been driving our cordless -- mobile point-of-sale has been driving our cordless barcode scanning revenue growth and is expected to continue to do so as the mobile business markets we are addressing, particularly in mobile point-of-sale and enterprise services application areas, continue to grow and to mature.
We expect anticipated revenue growth, driven by mobile point-of-sale deployments over the next two quarters, to allow us to continue our focus on product development, developer support, and sales and marketing activities, in line with our goal of achieving quarterly revenue growth and profitability. Our current plans are to participate and present at the LD Micro conference at the beginning of June.
We will announce the details prior to the conference. We will webcast the presentation and update investors on our second-quarter progress at that time.
Now let me turn the call back to the operator for your questions.
Operator
(Operator Instructions) Brian Swift of Security Research Associates.
Brian Swift - Analyst
The last couple of years, your sequential gains in the second and third quarters were like about $500,000. I guess the issue is how much of the SoMo sales were in the second and third quarters last year, which apparently are not going to be there this year, are going to -- we need to subtract in terms of trying to model to see just how much of a sequential increase we might expect in those coming quarters.
Dave Dunlap - CFO and Secretary
Brian, in the second and third quarters last year, we had about $1.5 million of SoMo sales. We are running at about half that level right now.
Brian Swift - Analyst
You said each quarter or --
Dave Dunlap - CFO and Secretary
No, in total. I think we had $560,000 in the second quarter of 2014. And SoMo sales of about $941,000 in the third quarter. The third quarter last year did include SoMo components that we are selling on an OEM basis to a company that is developing their own medical equipment.
Brian Swift - Analyst
Okay. And any more color you can give on the enterprise side of it? As you have pointed out, the bulk of your sales on the handheld scanners are coming from small business users.
But there have always been some large accounts out there, which I think the last conference call, you indicated you thought we might be seeing some of those this summer. Any update on that?
Kevin Mills - President and CEO
Yes. No, not any specific update. I think that what we've seen, certainly over the last few quarters, is we see a reasonable lag between when we interact with the developer and they get the program or their application into the market.
We certainly have seen a change, where we are interacting with a lot more developers who are not focused on mobile point-of-sale, but on other enterprise mobility type applications. And we haven't seen any, I would say, significant deployments, but we are seeing an increasing number of deployments in those categories. And we will be happy to update people as they happen.
I think we have learned over time that we don't have great control over the timing. So speculating doesn't really help. But we definitely have seen a change in terms of the developers, and that change is a leading indicator of where our revenue will come from.
So we are seeing an increasing level of activity there and some of the deals are starting to come in. And we will update you when they do come in, maybe at the next conference call.
Brian Swift - Analyst
Okay. And the gross margin -- you talked about a 45% level. Is that sustainable going forward? If you are going to have higher revenues, one would expect the margins to improve. But it looked like there was something nonrecurring in there.
Kevin Mills - President and CEO
Well, yes. We do have -- first of all, I think that the 45% level is sustainable. We had, I think, a number of puts and takes in the mix in Q1 or even over the last two quarters.
Obviously, the margins were impacted by the decline in euro, as we sell in euros. And this has been addressed as we adjusted a pricing April to reduce our exposure to the euro. And the other was when we have increased volume, we have increased efficiency, because we are not at full capacity in terms of manufacturing.
So again, in the short term, I think 45% is maintainable. And over time, we will have a combination of pricing pressure as volume goes up and some productivity improvement as volume goes up. So we are comfortable we can hold that line.
Dave Dunlap - CFO and Secretary
And we find, Brian, the increases we saw last year in the second and third order were weighted in the direction of our entry-level product. And those products have a lower margin than do the 2D and the more sophisticated products.
So that's part of what your increase in the first quarter, even though the increase in revenues was not as dramatic as we found going from first to second quarter and we expect to do with second quarter this year.
On the other hand, some of the growth, if we follow last year's pattern, will be on the entry-level products. And that will tend to be offset by the benefits of the higher levels of revenue. So again, reinforcing Kevin's conclusion that we think 45% is a sustainable gross margin right now.
Brian Swift - Analyst
Okay. I'll let somebody else ask a question and I'll come back.
Operator
Steve Swanson, private investor.
Steve Swanson - Private Investor
Kevin, you had mentioned 1,400 developers at the end of Q1. What was our developer count at the end of 2014?
Kevin Mills - President and CEO
Approximately -- I have to look it up, but I would say approximately 1,200.
Steve Swanson - Private Investor
And what is our expectation going forward to the end of Q2? I know with the hiring we've done, the two individuals we hired, I know they were focusing in that area. What's our target for -- that we are trying to achieve for the end of Q2?
Kevin Mills - President and CEO
Well, let me just clarify. I think that the target of developers is really not the best metric of how to measure our progress. What we have been doing, I think, over the last six months is really cleaning up the developer base so that we could have a better and deeper understanding and better serve the developer community.
At the end of the day, a developer only contributes to our revenue once they have completed their application and published it and they are selling the application, which in turn is driving scanner sales.
Today, we have approximately 350 applications on the Apple public store. Okay? And we believe, based on our survey, we have probably twice that in the private equivalent of iTunes, etc. So we probably have close to 1,000 on various applications.
That is really the metric that we should be looking at and how many of those will drive revenue for us. I think what James Lopez has done internally, and you will start seeing a lot of the benefit starting to be in the public domain with our new web page and a lot of the developer portals, etc., will be we will have a better handle on our developer community.
So we haven't seen any slowdown in the number of developers coming in. But I don't think that's the metric people should be looking at or focusing on over time. We really should be focusing on how many assets are driving our revenue.
Steve Swanson - Private Investor
That's great to understand that that should be the leading indicator we should take a look at. So what was that indicator of applications at the end of December 2014, so I can understand what we have increased over the terms of the first quarter?
Kevin Mills - President and CEO
Well, we have basically seen probably 50 new apps entering the App Store over the first quarter. So we've gone from about 300 apps in the public App Store to about 350 apps.
Dave Dunlap - CFO and Secretary
Steve, the other thing --
Steve Swanson - Private Investor
I know James has got a push on this as part of his work. Is that how we are measuring his value to the organization is the number of apps that we're going to get pushed out there?
Kevin Mills - President and CEO
No, absolutely not. At the end of the day, what we are focused on is making it easy for developers to develop with our products and making sure that we have the products that they need to service their customers.
So there's two things to it. One is you need to be able to categorize the developers. And I can take the example of mobile point-of-sale, which -- we've introduced a stand, presentation stand into the mobile point-of-sale market.
We did this because we have developers who want to have a presentation mode. We had to modify the scanner so that it can auto switch between regular mode and presentation mode.
But those -- I would say the stand itself is primarily targeted at the mobile point-of-sale market. There are other markets that we can serve better. So we are doing a combination of interacting with developers to understand where they are going and what elements they need supported and improved on to be successful.
So there's a combination going on here of you need to understand your developers and you have to build the products to support. And James is basically responsible for both those activities and they work in tandem.
Part of what we needed to get fixed, and you will see this, is we've improved our web page and a launched new web pages this quarter. We've also launched a Japanese web page. We now can do multiple languages. You will see more portals and more tools to interact with our developers, and that will help us build the right product for these markets going forward.
Dave Dunlap - CFO and Secretary
And Steve, let me add that the number of applications by itself isn't the whole picture. As an example, you will see most of the mobile point-of-sale developers have been increasing their deployments.
Kevin talked about it with ShopKeep, which made it public -- Shopify, which made it public with their going-public filings. But increasing deployments and then adding modules. They don't typically start with all the modules they intend to have at the, because they want to get their sales processes started.
Where we benefit particularly are on modules that require barcode scanning, particularly inventory management modules. So those are both factors that may not change rapidly the dynamics of the number of applications out there, but will certainly dramatically change in a positive direction the results.
Kevin Mills - President and CEO
Our results.
Dave Dunlap - CFO and Secretary
And of course, then, with the product feedback that we are getting, we are very sensitive to making sure that we keep Socket very current, very relevant in supporting our developers in the directions that they are going, as also assisting them in understanding what their opportunities will be with Socket products going forward. So we do have a roadmap that we are able to share with our developers. And we are all excited about the opportunities here.
Kevin Mills - President and CEO
And just maybe one last thing to add. There is a tremendous lag between interacting with the developer and them actually getting a product. Maybe historically, I've said that's at least six months. But as we look back, I think it's probably closer to a year. Right?
So again, that gives us sufficient time to build the pieces that they need to be successful. And I think the hardest part of this business is getting up to critical mass, and I feel we are basically reaching that level now. And we have a lot of momentum.
Steve Swanson - Private Investor
Okay, that's helpful. Dave, you had mentioned an $88,000 restructuring charge for the first quarter relative to the first quarter of the prior year. Which bucket is that going to show up in, the R&D, the sales and marketing, the G&A?
Dave Dunlap - CFO and Secretary
That's in G&A.
Steve Swanson - Private Investor
In the G&A. Okay. So we've got a delta of about $250,000, I guess, of total op expense quarter over quarter. Where is -- so the $88,000, I guess I'm understanding, was a restructuring charge we took in the first quarter, which likely is not going to recur in the second quarter.
The other deltas -- are those new charges that are going to remain going forward? Or are there some other one-offs that we should think about them in that manner as well?
Dave Dunlap - CFO and Secretary
Well, the other item I mentioned, but it's in the first quarter of each of the comparative years, is that our audit costs primarily fall in the first quarter. So when you look forward to what will our G&A be in the second quarter, most of the audit fees, which we recorded happened to be the same number, $88,000, in this first quarter of this year, those will be much smaller, just reflecting the quarterly review activity in the second quarter.
So we typically see our G&A in the second quarter lower than we would see in the first quarter. I think it will be more pronounced in this year than it was last year because of the restructuring charges that don't recur.
Kevin Mills - President and CEO
Yes. The other thing, Steve, is that we were impacted by the euro depreciation. And that's -- obviously, it's (technical difficulty) have a one-time charge. Maybe it's a charge over the last two quarters.
We've addressed that, so that should be -- that will be -- well, it will show up in gross margin. But that would help in terms of things going forward as an improvement.
Steve Swanson - Private Investor
That wouldn't be in the three R&D -- that would be in the cost of revenue, wouldn't it?
Dave Dunlap - CFO and Secretary
Yes. You will see it -- for example, if we hadn't seen a decline in the euro in the first quarter, we would have had an additional $40,000 that would have increased our margins and increased our bottom line. It would have gone straight on through.
So that will be back, based on the pricing. In second quarter, we will be back to higher levels that we were enjoying before we saw the declines.
Steve Swanson - Private Investor
No, I appreciate that. But that's -- in my mind, that's all in the top line. I'm more focused on the -- below the line, on the R&D, S&M, and the G&A. There's still about $160,000 delta between one quarter to the other from the prior year. I was just trying to get my head around the increases now.
I know we had the restructuring charge that we talked about, which is about a third [vested]. So I'm just wondering the other two-thirds, about $160,000 difference, how do I need to think about that was where I was trying to get to.
Kevin Mills - President and CEO
Well, I think that we had our expenses somewhat artificially low this time last year in Q1. We had people who were not working full five-day weeks. And we had other, I would say, extraordinary cost-reducing measures that were no longer under in terms of expense.
Steve Swanson - Private Investor
Perfect, perfect. That's very helpful. That tells me, yes, those are -- we had a lower, unusually low run rate, you are saying, in the first quarter of last year that -- as a result of the steps that you took to stay on top of expenses. You relaxed that this year, so expenses are more, I guess, quote, normal, I would need to think about it, is what (multiple speakers) --
Kevin Mills - President and CEO
Yes.
Dave Dunlap - CFO and Secretary
Another comparison you can do, Steve, is compared to the fourth quarter, we did hire folks like James and some other marketing folks that were important to our growth picture for this year -- those costs are in the fourth quarter.
So if you take out the restructuring charges in Q1 and compare it to last year, you've got a pretty good -- and take out the audit fees, you have got a pretty good comparison.
Steve Swanson - Private Investor
Okay. Appreciate your help, guys. I'll step out of the queue. Thanks.
Operator
Al Troy, private investor.
Al Troy - Private Investor
Kevin and Dave, I'm very pleased to hear such optimistic guidance going forward. What I'd like to know is that -- there doesn't seem to be much interest in the stock right now, as far as the trading goes. I was wondering if you plan on doing any road shows and getting some interest from investors, maybe funds or stuff like that?
Kevin Mills - President and CEO
I think the short answer is yes. Dave said in his comments that we will be at LD Micro's conference, which we were at in December and we will go to again in June. Yes, I think on the back of our better results in Q2 and Q3, we will, I'd say, make a more concerted effort to get out and tell people the story.
Again, I think that we did a lot of improvements last year. But it was still a turnaround story. I think Q1 maintains the possibilities. But we, until we are showing a bit stronger in Q2 and Q3, hopefully, the story isn't really -- we are still turning as opposed to turned around.
So the plan is yes. As the story gets stronger, we will get out and promote the Company. And naturally, the stock as part of that. But we would expect that to be mid to late summer.
Dave Dunlap - CFO and Secretary
Al, Socket's business model also is highly leveraged. So we benefit well from growth. The component manufacturing we contract with folks typically in Asia. And we have other locations where there's a lot of capacity and volume increases. We have no capital expenditures or other things needed to be able to handle the higher volumes.
And on the distribution side, all of our products go through two-tier distribution. We have the management structure in place to manage that. So we can run a lot more volume through the structure without incurring a lot of additional costs.
So we are anxious to see the growth occurring. And that will benefit the bottom line more than it would in many organizations that would have to incur higher expenses to achieve it.
Al Troy - Private Investor
Yes. If the results are as expected, I think there should be a lot of interest generated in the Company. And I think that would give rise to a substantial increase in the stock price. So we are all hoping for that. Thank you very much.
Operator
(Operator Instructions) Brian Swift of Security Research Associates.
Brian Swift - Analyst
In your prepared comments, you mentioned a couple of times about a strong April. I wonder if you could give us a little color on that April versus April a year ago and the mix of the business relative to the discussions we've had about margins.
Dave Dunlap - CFO and Secretary
Well, yes. We are fine. We are three weeks into April, so the measurements are just that. But we are tracking substantially higher than first quarter. Our totals to date in terms of new orders in are better than $1.5 million -- $1.5 million, $1.6 million.
If you look at our average revenues in this last quarter, you are looking at we are already well past the average monthly totals. And we've got a week to go. So we are expecting that April will be as strong, if not stronger, than last April a year ago.
For us, the run rate is moving up nicely. The thing that's always to be determined are the amount of larger deployments that add to those totals. And we've had some already in April. But that's the area that, when you add to the run rate, will determine how well we do in the second quarter. But so far, we are starting out very well.
Brian Swift - Analyst
Okay. That's all I have. Thanks.
Operator
David [Sevory] private investor.
David Sevory - Private Investor
Gentlemen, I got a question for you. On the SoMo, have you heard anything about the OEM buyer? Can you give us an update on that?
Kevin Mills - President and CEO
Well, the OEM buyer is making a medical piece of equipment. They are currently in FDA approval mode. So if they get approved, there will be business. And if they don't, they will have to go back and do a redo.
We haven't heard exactly. It's a well-funded and essentially well-run and engineered company, where we believe they will get approval and there will be follow-on business. But we don't know when that will actually happen.
Generally speaking, we meet with them once a quarter for a review meeting. And when we met with them last, they were in the review cycle. We hope that they are out of it when we meet with them next.
Dave Dunlap - CFO and Secretary
And their products are selling in a number of international locations already. So they are just primarily focused right now on adding the US to their markets.
David Sevory - Private Investor
So even if the US is delayed, have they indicated that -- because I know in the third quarter, they had come back to buy for international orders. Would you expect that to occur again this year? Or again, you are unsure at this time?
Kevin Mills - President and CEO
No, we are pretty sure they will not buy in the second or third quarter. We don't know if they will buy in the fourth quarter. So that's where we are with them.
David Sevory - Private Investor
Okay, okay, understandable. Congratulations on the 22% year-over-year growth from last year. Just trying to get a little clarification going forward. I know it's hard for you to nail anything down because you react to your customers. But is that type of -- indicative of what we could expect going forward, that type of a growth rate?
Kevin Mills - President and CEO
Yes. Again, I think you are correct in saying it's difficult to predict. But I think that these companies are well funded. And they do have, I would say, high expectations for growth. I think a lot of them would be disappointed if they are not in that range. And we will benefit from their growth.
I think what's interesting, when you look at a Shopify -- and again, I think that as some of these well-funded companies go public, they will be able to better articulate the growth that is available in this market. But we would not be surprised by that level of growth (multiple speakers).
David Sevory - Private Investor
Okay. Well, that sounds good. Hopefully, second quarter breaks out a little bit higher in revenue and starts to get people excited again.
Kevin Mills - President and CEO
Right. Thank you.
David Sevory - Private Investor
Okay. Thank you.
Operator
Bernard Fidel, private investor.
Bernard Fidel - Private Investor
Just two questions I have. We haven't heard much about the Vend line contract. What's happening there?
Kevin Mills - President and CEO
Well, they continue to roll out. It's slow. But in our discussions with them, they feel they've made good progress -- not great progress, but good progress. And it's still happening. We have no control over the timing. I think, to some degree with projects like this, I think we have learned a lot in that it does take way longer than we expect.
But also I think that until the franchise owner or holder puts in a deadline tax date and is willing to hold people to that date, progress tends to be slow. They have a plan for this year. They feel comfortable with this. We are benefiting from it, but it has been small to date.
Bernard Fidel - Private Investor
Is the deadline the end of this year? Or is there a deadline?
Kevin Mills - President and CEO
Well, all I would say is we've had four deadlines already. So the current deadline is -- but I think one of the things that happens with these type of projects is that if they don't have a reasonable percentage already using the system, the deadlines become false deadlines because they are not able to implement those.
I think that once you have maybe 30% or 40% or 50% of the people already there, you can get the last 50% there much quicker by putting in a harder deadline and saying, for all those people that don't have the system by this date, we're not going to give you any more jobs or any more business. But you can't do that if only 10% of the people have it.
So I think it will accelerate through the year. We are in contact with them. We are working with them. We are being as patient as we can be. We will get the business, but the timing of it still remains uncertain.
Bernard Fidel - Private Investor
Yes. Now, with the American dollar, you mentioned that you increased it on April 1, the price in Europe.
Kevin Mills - President and CEO
Yes.
Bernard Fidel - Private Investor
Now when is that -- from a margin point of view, where does that -- profit margin, that is -- where does that bring us back to, a year ago? Or will this be not only fill in the margin that we lost, or would it add even additional monies to profit?
Kevin Mills - President and CEO
We were trying to -- well, first of all, let me just state that as a Company policy, we sell our products on a global basis for the same price. So regardless of where a customer is, if they are buying in, we'll say, into Australia or into Europe, we don't try to have price differences. Right? So our price out of the factory is the same.
In the case of both Europe and Japan, historically, we have sold in local currencies. And then, as a result, our products were technically cheaper in Europe than they were in the US during Q1. Okay?
All we did was readdress that balance so that the prices are now fair. So we're using an exchange rate so that the dollar-to-euro exchange doesn't allow people to have any advantage or disadvantage on our pricing.
We are not trying to be overly clever here. We are just trying to make the system fair. If you do have a larger discrepancy in price, based on today's world, you have gray markets where people will import from the US into Europe because there's a price advantage. That doesn't help our customers and our partners.
So we are not trying to -- we're just trying to keep our pricing consistent. We no longer sell in Japanese yen. It was just too unstable. So we now sell into Japan in US dollars.
And as Dave pointed out, this has impacted our price in yen. And as a result, has kind of a bit of a headwind into the Japanese market. But that's just something that's beyond our control.
Dave Dunlap - CFO and Secretary
But because we've got generally good pricing relative to competitive alternatives, we do find that changes like this are not necessarily highly disruptive. They are somewhat inelastic.
If people get the benefits of using our products -- which generally far outweigh the incremental cost, plus they understand the incremental cost. So we aren't anticipating that these changes are going to be disruptive. But they will bring us back in line with our worldwide pricing.
Bernard Fidel - Private Investor
Policies. Okay. If we take the fourth quarter of last year and the first quarter of this year, were they both hurt by the strong American dollar?
Kevin Mills - President and CEO
Yes.
Dave Dunlap - CFO and Secretary
Yes.
Kevin Mills - President and CEO
The short answer is yes.
Dave Dunlap - CFO and Secretary
Yes. We --
Bernard Fidel - Private Investor
Okay. So therefore, when we increased it, we just went back to our original profit margin that we had, we'll say, a year ago?
Kevin Mills - President and CEO
Correct. That's the intent, yes.
Bernard Fidel - Private Investor
Okay. Well, that's good. So that should be a positive thing for the second quarter, anyhow.
Kevin Mills - President and CEO
We hope. But you are making the assumption that sales are not impacted by the increased price, which we believe is the case. But that's an assumption.
Bernard Fidel - Private Investor
Okay. I got you. But of course, I would imagine the competition would also have been increasing their prices with the --
Kevin Mills - President and CEO
It depends; it depends. In Japan, we have Japanese local competition. They haven't seen their price increase because --
Bernard Fidel - Private Investor
No; I'm talking about Europe. I'm talking about Europe now.
Kevin Mills - President and CEO
But in Europe, you have European competition. So again, it's a global economy and you have to adjust to keep the price level, which we are doing. But it makes our products less competitive against the European competitor or less competitive against a Japanese competitor in those markets.
Now, we don't have many. We have some, but we don't have many. But we feel, as Dave pointed out, that they, even with this price increase, people still will select our product based on the feature set.
Bernard Fidel - Private Investor
Okay, that's about it.
Operator
We have no more further questions at this time. I will now hand the call back to management.
Kevin Mills - President and CEO
Thank you. I would just like to thank everyone for participating in today's call and to wish you all a pleasant day. Thank you.