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Operator
Hello. Good morning, ladies and gentlemen, and thank you for standing by. Welcome to today's Ruth's Hospitality Group, Inc. third-quarter 2013 earnings conference call. (Operator Instructions). As a reminder, today's conference is being recorded. I would now like to turn the conference over to Arne Haak, Executive Vice President and Chief Financial Officer. Please go ahead, sir.
Arne Haak - CFO and EVP
Thank you, Laurie, and good morning, everyone. Joining me on the call today is Michael O'Donnell, Chairman and Chief Executive Officer of Ruth's Hospitality Group. Before we begin, I would like to remind you that part of our discussion today will include forward-looking statements. These statements are not guarantees of future performance and, therefore, undue reliance should not be placed upon them. We would like to refer you to the Investor Relations sections of our website at RHGI.com as well as the SEC's website at SEC.gov for copies of today's earnings press release and our recent filings with the SEC for a more detailed discussion of the risks that could impact our future operating and financial results.
Mike will start the call off today after which I will provide you with a financial update on our third quarter results as well as on our outlook on the remainder of 2013. I would like to know turn the call over to Mike.
Michael O'Donnell - President and CEO
Thank you, Arne, and thanks to everyone for joining us this morning. We are pleased to report to you another quarter of solid revenue growth. Our total revenues grew 5% to $88.6 million, led largely by continued traffic growth at Ruth's Chris Steak House. Our third quarter has historically been our seasonally slowest quarter, and these results are particularly gratifying in light of what has been a challenging environment for restaurant sales. This revenue growth, coupled with solid operational execution and relatively modest beef inflation, resulted in earnings of $0.05 per diluted share on an adjusted basis compared to $0.02 last year.
Comparable restaurant sales at Ruth's Chris Steak House Company-owned restaurants increased 4.2%. This marks the 14th consecutive quarter of positive comparable sales and comes on top of 5.9% increase in comparable sales last year. Entrees which serve as a proxy for traffic increased by 3.2% during the third quarter while average check increased 0.9%. Our strategic initiatives are designed to drive sales growth through traffic and we are pleased to report our 15th consecutive quarter of traffic growth.
Our comparable sales growth trends have slowed modestly in the fourth quarter and partly believed due to financial uncertainty around the government shutdown. Despite this, we are pleased to note that thus far in the fourth quarter our comparable sales trends have remained positive in the low- to mid-single-digit range.
Our Ruth's Chris franchise-owned domestic comparable restaurant sales increased 1.8% during the third quarter while international comparable franchise-owned restaurant sales decreased 0.6% resulting in a blended increase of 1.4%. The decline in international comparable sales was negatively affected approximately 1.6% as a result of unfavorable currency exchange rates. As I noted, we continue to focus on growing sales primarily through traffic across our three core segments which consists of special occasion guests, corporate businesses, and our core regulars. We believe this strategy has contributed significantly towards our broad guest appeal, and it has resulted in consistent comparable sales growth during the last few years.
Our Ruth's seasonal classics are key component of our menu offerings, particularly to our special occasion guests who may be looking for value or price certainty. These pre-fixed selections comprised approximately 22% of preference in the third quarter, a slight increase from recent trends driven largely by changes in our seasonal menu offerings. During the third quarter, roughly 67% of the customers who selected the Ruth's Seasonal Classics exhibited a preference for the higher tiered offering.
Our Sizzle, Swizzle, & Swirl happy hour bar menu continues to be an important part of our business. Our guests appreciate the quality and variety of options as well as the incredible value that the menu offers.
Our private dining sales that Ruth's Chris Steak House, which we view as a proxy for business demand, grew 16.1% in the third quarter and continued to outpace our overall comparable-store sales growth. On a year-to-date basis, our private dining sales are up 12.4%. While it is still quite early for the holiday banquet season, our absolute bookings are up year over year despite a shortened banquet season due to the late timing of Thanksgiving. From a marketing standpoint, we continue to target our promotions around special events and holidays. During August, we hosted a national hand-crafted cocktails dinner which included five courses of specialty cocktails, each paired perfectly with Ruth's Chris's menu items. And in October, Ruth's Chris Steak House hosted a national dinner featuring Italian wines and regionally inspired dishes.
During November, we will celebrate Thanksgiving, and in December, we will once again be open for Christmas. These events and selective promotions continue to be very successful for us and provide our guests another compelling reason to visit our restaurants.
Switching to Mitchell's Fish Market, our comparable sales declined 1.4% during the third quarter after a 4.6% growth in the third quarter of last year. Traffic decreased 4.8%, which was partially offset by a 3.5% increase in average check. Similar to the second quarter, Mitchell's sales continued to mirror the softer sales trends that have affected much of the casual dining industry since early summer.
July was by far the weakest month of the quarter at Mitchell's. In August and September, the sales trends improved in part due to the marketing and promotional efforts intended to improve mix. As a result, we were able to offset the decrease in traffic from a profitability standpoint. Our comparable sales at Mitchell's Fish Market in the fourth quarter are currently flat.
At Mitchell's, we have employed new initiatives around special events. In August, Mitchell's locations hosted a successful national dinner event with food and beer pairings in conjunction with Sam Adams. In October, all of our Mitchell's restaurants mirrored the Italian-themed wine dinners hosted by our Ruth's Chris units. Similar to Ruth's, we believe these special events can help raise the profile of Mitchell's and through engaging, educational, and interactive experiences, attract new guests and increase frequency for our regulars. Mitchell's Fish Markets will also join Ruth's Chris in being open for both Thanksgiving and Christmas.
With regard to real estate, during the third quarter we relocated our Company-owned Ruth's Chris restaurant in Houston, Texas. Additionally, a franchisee opened a new Ruth's Chris Steak House restaurant in Chattanooga, Tennessee. In San Antonio, Texas, our franchisee was able to relocate to a superior location after many years in its former location. I am pleased to say that these three locations are off to a strong start and outperforming our system-wide domestic average.
Internationally, one of our restaurants in Hong Kong was successfully relocated, and one of our franchise locations in Dubai was closed due to a loss lease. We continue to operate a successful Ruth's Chris Steak House in the marina district of Dubai.
In the fourth quarter of 2013, we expect open a franchise restaurant in Shanghai, China.
Over the last two years, we and our franchise and license partners have opened or relocated 13 new Ruth's Chris Steak Houses worldwide. This represents a 5% increase in the system, an increasingly important component of our long-term revenue growth. We continue to be pleased with the performance of our newer restaurants, which we believe validates their ongoing efforts to thoughtfully accelerate our new restaurant growth. We remain active in our development efforts and are continuing to work on additional Company and franchise restaurants. For 2014, we expect open four new Company-owned Ruth's Chris Steak Houses beginning with Denver in January. This will be followed by restaurants in Gaithersburg, Maryland; Marina del Rey, California; and Dallas, Texas. Additionally, our franchise pipeline remains robust as we have commitments 16 future franchise restaurants in the next five years.
In summary, we are very pleased with the momentum in our business. Our non-GAAP adjusted earnings have increased over 35% year to date. Our traffic gains at Ruth's continue to outpace the industry, and we're off to a solid starts in the fourth quarter at both Ruth's and Mitchell's.
As we look ahead we believe the strength of our brands, our franchise partners, as well as our ongoing operational focus have us well-positioned for continued success.
I like to turn call back over to Arne.
Arne Haak - CFO and EVP
Thanks, Mike. For the third quarter ended September 29, 2013, we reported net income of $2.9 million, or $0.08 per diluted share, on a base of 35.8 million shares. This compares to net income of $802,000, or $0.02 per diluted share, on a base of 35.2 million shares in the third quarter 2012.
Our net income in the third quarter of 2013 included a $1.3 million after-tax benefit from insurance settlement proceeds related to Deepwater Horizon and Hurricane Sandy. Excluding this benefits and income from discontinued operations, our non-GAAP diluted earnings per common share was $0.05 in the third quarter of 2013 compared to $0.02 in the prior-year third quarter.
During the third quarter of 2013, we generated total revenues of $88.6 million compared to $84.3 million last year. Total Company-owned restaurant sales increased to $84.4 million compared to $80.9 million in the third quarter of last year. Our average weekly sales for all Company-owned Ruth's Chris Steak House restaurants was approximately $81,000 in the third quarter, an increase of 5% compared to $77,100 in the same period last year. Operating weeks for Company-owned Ruth's Chris Steak House restaurants were 816 in the third quarter 2013 compared to 806 last year.
Our AUV calculations and restaurant operating weeks exclude discontinued operations.
At Mitchell's Fish Market, average weekly sales were approximately $67,600 compared to $68,600 in the third quarter of last year. Restaurant operating weeks at Mitchell's were flat year-over-year at 247.
Our franchise income increased 7.4% to $3.5 million from $3.3 million last year due to a combination of improve sales volumes and new franchise unit development.
In terms of our cost structure, food and beverage costs as a percentage of our restaurant sales decreased approximately 44 basis points year over year in the third quarter. During the third quarter, our beef costs were up 1.8%. While we were pleased with the moderate level of beef inflation thus far in 2013, this has largely been driven by softer retail demand and we will remind you that these supply fundamentals of the beef industry continued to remain tenuous.
Restaurant operating expenses as a percentage of restaurant sales were flat year-over-year at 55.5%.
Marketing and advertising costs as a percent of our total revenue decreased approximately 30 basis points largely due to timing differences and planned quarterly spending compared to last year.
Our G&A expenditures increased to $7.3 million from $6 million a year ago and as a percentage of revenues was a 8.2% of total revenue in the third quarter 2013, up from 7.1% in 2012. This is due to higher professional fees related in part to various tax projects, investments in our IT infrastructure, as well as higher performance-based compensation.
At the end of the third quarter the Company had $37 million in debt outstanding under its senior credit agreement, down from $40 million at the end of the second quarter of 2013.
Our capital expenditures during the third quarter were approximately $5.1 million, and we did not repurchase any shares during the third quarter.
Also, as noted in our press release, our Board of Directors have approved a payment of a quarterly cash dividend to shareholders of $0.04 per share. This dividend will be paid to shareholders on November 26, 2013, to all common shareholders of record as of the close of business on November 14, 2013.
Based on our third-quarter results, we would now like to update our guidelines for some of our key 2013 metrics. To start, I'd like to remind you that for reporting purposes, 2012 was a 53-week year and 2013 is a 52-week year. As a result, our 2013 fourth quarter will be composed of 13 weeks while last year's fourth quarter results represented 14 weeks. As we have previously disclosed, the extra week in 2012 increased revenues by $9 million and increased 2012 by approximately $0.02 per share.
In terms of updating our guidance for 2013, overall we expect cost of goods sold to be in the range of 31% to 32% of restaurant sales for the year, which is a reduction of 50 basis points from our last update. For the fourth quarter, we have contracted over 70% of our beef needs at prices that average 2% to 5% above prior-year levels and now expect our beef inflation to run in the low- to mid-single digits for the full year.
We expect restaurant operating expenses to be between 50% and 51% of restaurant sales; our marketing and advertising spend is projected to remain between 3% and 3.5% of total revenue for the year. Our G&A expenses are expected to be between $28 million and $30 million for the full year, and our effective tax rate for the full year is expected to be between 28% and 32%.
CapEx spending for 2013 is currently projected to be between $14 million and $16 million, which reflects lower remodel CapEx but a higher number of new restaurants at the Ruth's Chris brand as well as a significant investment in our IT infrastructure.
Finally, we expect our fully diluted shares outstanding to be between 35.5 million and 36.5 million, which does not assume potential share repurchases in 2013.
With that, I'd now like to return the call to Mike.
Michael O'Donnell - President and CEO
Thanks, Arne. To reiterate, we remain very excited about the health of our business and our ability to execute against a well-balanced, shareholder-focused plan anchored by our Ruth's Chris business. A strong team effort on execution has allowed us to make significant progress over the last few years leading to a consistent, award-winning dining experience that resonates with existing and new customers.
We will continue to include high-quality development opportunities for both Company and franchise locations in our strategic plans. Our franchise partners are the heart and soul of the brand and our mix of Company-owned and franchised restaurants is both unique and a distinct competitive advantage as we strategically expand.
Finally, while our first priority will be to evaluate opportunities to grow and reinvest in our business, we are also focused on making wise, long-term capital decisions that include a mix of dividends, debt reduction, and share repurchases. We believe this approach is working and can continue as we execute over the coming years.
Operator, I will now turn it over to you for questions.
Operator
(Operator Instructions) Nicole Miller, Piper Jaffray.
Nicole Miller - Analyst
In thinking about the rest of the year, what in your projections do you think about the banquet business for holiday? And what do you think about the price component and traffic, please?
Michael O'Donnell - President and CEO
I am very pleased to see you are first up again. You've missed the last couple of times.
Nicole Miller - Analyst
I am back.
Michael O'Donnell - President and CEO
As I said in our prepared remarks, our early indications are that banquets are above last year. So we feel very good about that.
In terms of pricing, we have taken some modest price which results in about a 1% increase for the balance of the year. And so we feel like that was a reasonable opportunity given what we think the forecast is in beef.
And I'm sorry, what was your third question?
Nicole Miller - Analyst
Do the big parties -- do they do anything different? Like when they come in and maybe book private dining. Do you think they might come in but spend less or do you think they might come in and spend more this year? That part.
Michael O'Donnell - President and CEO
We saw some interesting things happen in the first couple of weeks when the government was going through its shutdown. Our traffic was actually still pretty good. The reduction was really in as much as in the average guest check.
I think -- my instinct says and what the bookings look like is that we will have both strong numbers in terms of bookings, and I think that pricing will be fine.
Nicole Miller - Analyst
And then just a last quick one on Thanksgiving and Christmas, is that all stores will be open and is it going to be just dinner or lunch and dinner?
Michael O'Donnell - President and CEO
It is most of the stores. There are certain restaurants where it is just, given the laws, particularly out in the West, it makes it very difficult. And it's a combination of lunch and dinner. We do not serve brunch per se; we don't make menu changes other than at Thanksgiving we do offer a turkey dinner. But depending on the restaurant and depending on what the historic demands have been, we can open as early as noon and be open until 9 or 10 o'clock at night or we can be open at 4 o'clock in the afternoon and be closed at 8 or 9 o'clock at night. But it is really driven by demand.
Nicole Miller - Analyst
For this holiday, do you know for those two days if you'll be net-net open more hours or the same as last year?
Michael O'Donnell - President and CEO
I would tell you that we will be open more hours than we were last year.
Nicole Miller - Analyst
Okay, thank you so much.
Operator
Brett Levy, Deutsche Bank.
Brett Levy - Analyst
This is on behalf of Jason West. I have a few questions. Let's start off with -- I just want some clarification, if you could, on October comps. You had said slower but then you said low- to a mid-single digits which sound similar to what you're doing -- what you did in 3Q.
Arne Haak - CFO and EVP
Sure, Brett, this is Arne. I think within that range of low to mid-single digits you could be below what we were in the third quarter. And clearly when the government was having the shutdown, that part of the quarter so far you could clearly see that there was some weakness in sales. But it seems to be coming back. So, we are not far off from where we were in the third quarter.
Brett Levy - Analyst
Do you have any initial outlook on what you are seeing for 2014 beef inflation?
Arne Haak - CFO and EVP
I think, as we've said all through the year, that the supply side is still challenging. We haven't seen any significant rebuilding of supply in terms of the herd. That being said, every time we bring experts in or we have a forecast we seem to be wildly stronger or lower than what we thought. This year we expected a fairly strong year in terms of price increases. We did not see that because retail demand fell off. And that is kind of the unknown component. The restaurant demand has really held up for prime products.
So if we had to guess, I would probably say it is somewhere between 4% to 8%, 5% to 10% is where we would guess. We are doing our planning work right now for next year. We do not have any beef contracted at this point so -- but that would be our initial guess.
Michael O'Donnell - President and CEO
I would remind you, Brett. This is Mike. I would remind you that we have historically been very price conscious and not taking price and when we have it has been very modest. So we feel like it is that kind of a range in terms of pricing or in terms of price -- beef inflation that we will have the pricing capability to be okay there.
Brett Levy - Analyst
Okay. And one last question on cost of goods. You've obviously had a strong run rate over the last four quarters, and you have once again lowered your guidance to $0.31 to $0.32. It looks like in the model that implies either flat or deleverage in the fourth quarter. Is that because you're seeing something different or just the law of large numbers that you have had four strong quarters?
Arne Haak - CFO and EVP
I think it is more we have had three strong quarters. The fourth quarter we expect beef prices to be up. The place where we are -- do not have beef locked is really in December on our filets. And last year there was a lot of inflation on prices at that time. So, that is probably the big uncertainty there for us in terms of our outlook.
Brett Levy - Analyst
Great, gentlemen, thank you very much and good luck.
Operator
Andy Barish, Jefferies.
Andy Barish - Analyst
A couple of questions on the mix turning negative, any thoughts there? Was it just tough to read during the third quarter?
Arne Haak - CFO and EVP
This is Arne. Which mix are you referring to?
Andy Barish - Analyst
Check average increases were less than the pricing I think you had during the quarter, so it appeared as if menu mix was a little bit negative.
Michael O'Donnell - President and CEO
Pricing actually came down.
Arne Haak - CFO and EVP
It is very close. I don't think it's anything that we are alarmed about all. We are actually, as Mike has said, reluctant pricers. And if we look back on the third quarter, I would say we're very pleased. We'd rather see more traffic and growing -- sales driven by growing traffic as opposed to a more robust check and price.
Andy Barish - Analyst
Got you. And then on the operating expense line, this is the first time in a while you haven't seen leverage. I know the third quarter is a seasonally slow quarter, but can you give us a view there of what sort of comp you think it will take going forward to get leverage on that line? I know you guys have done a really good job managing on the labor side of things while continuing to provide the great service that the brand is known for and things like that.
Arne Haak - CFO and EVP
I think your first part of your question hit it on the nose there. Third quarter is seasonally our slowest quarter. We have our lowest weekly sales. And it's harder to get leverage for us when we have -- in the fourth quarter, for example, we tend to get if you just look at the cost as a percentage of sales, we tend to have better leverage.
There is nothing I would say alarming that we see in terms of our operating expenses. I think things -- when we look at our labor, we look at our labor modeling, how we perform versus our labor modeling -- our operators are doing a fantastic good job of being very P&L minded without losing sight of our number one goal is to create great memories for our guests in the restaurant.
Andy Barish - Analyst
Great. And then finally on healthcare, can you just review for us -- I think you guys have a pretty generous insurance, health insurance program already -- so is there much if any incremental costs as you start to think about the Affordable Care Act for 2014 in that labor and benefits line?
Arne Haak - CFO and EVP
I will tell you, the answer to the question really depends on how much more enrollment we see in our plans today. We do offer benefits to employees at well below what the government is requiring, so unlike many restaurant companies, we are not faced with the challenge of having to offer healthcare to our employees when in the past we haven't. Our employees with as few as 23 hours can receive benefits. So, that part of the challenge is not that big for us.
The question really is, what is everybody else going to do. Are we going to see more participation? We've done work around this. We think that the labor costs or the cost that is going to come to the labor line are going to be manageable. But we're keeping a keen eye on what is happening. And obviously, I think when you look at what has happened with healthcare.gov, more people may be coming to company plans because it's so challenging to find out what it costs to buy it from the government.
Andy Barish - Analyst
Great. And just one more on -- you got a couple more deals for Company-owned openings in 2014, which is great. Anything different out there in terms of the real estate development side? Or is it just these are deals that you guys have been working for a while and they are finally pushing through the pipeline?
Michael O'Donnell - President and CEO
We continue to source what we think are going to be high performers. We're very pleased with just what has taken place in Houston as we have relocated that. We're still pleased with what we did in Portland and in Cincinnati. We think we're taking a very disciplined approach to it, and we are going to continue to do that. We said we'd like to do three to five a year. These four are lining up and we're continuing to work on the pipeline.
Andy Barish - Analyst
Thank you.
Operator
(Operator Instructions) James Fronda, Sidoti & Company.
James Fronda - Analyst
Could you talk about any other initiatives similar to what you have done with your pre-fixed menu and happy hour? Anything you could talk about that you may introduce in 2014 to continue driving traffic?
Michael O'Donnell - President and CEO
James, we will move rather modestly in the things that we do. I think what we know performs well. We are trying to make 500-degree sizzling plates. And execution is the number one thing that we go about doing. So the pre-fixed has been in since 2009. Our Sizzle, Swizzle, & Swirl we rolled out starting to 2.5 years ago.
We continue to make changes to some of the food offerings, and we do it to our seasonal classics. But what is very, very important to us and what is important to our consumers that we continue to execute. We're going to do all he can to continue to create relationships and emotional attachment to the people who come to eat with us. And so, it's really about execution for us.
James Fronda - Analyst
Right. Okay. All right. Thanks, guys.
Operator
Bryan Elliott, Raymond James.
Bryan Elliott - Analyst
Just maybe to follow up a little bit more on Andy's question about site selection and just curious your thoughts on what you're seeing as far as availability and cost both of the leases. And are you seeing any tightening of build-out costs?
Michael O'Donnell - President and CEO
Bryan, Mike. Thanks. We've got a very, we think, a very disciplined model that gives us the kind of returns that we want. We're seeing -- good real estate is still good real estate, expensive. We have been able to take what we think is appropriate costs out of the development of the building regardless of what is going on in terms the construction cost. We're going to continue to focus on that. We are seeing landlords with the opportunity to provide capital if we need it. But our current capital structure really is pretty attractive. We borrow money at pretty good rates. So, we don't the headwinds in terms of cost of construction. Good real estate is still expensive, and we walk away from quite a few deals because of that.
Bryan Elliott - Analyst
Okay. But as far as deltas, you're not seeing anything measurable on the all-in cost to get a new unit open today versus a year or two ago?
Michael O'Donnell - President and CEO
No, I would tell you that we continue to focus on getting that to cost less, not more. (inaudible).
Bryan Elliott - Analyst
Great. Thanks.
Operator
And with no other questions in queue, Mr. O'Donnell, I'll turn it back to you for any additional or closing comments.
Michael O'Donnell - President and CEO
Well, we thank you all very much for joining us this morning on our call. As always, it's a great day to go out and eat steak or fish. Thanks a lot. Appreciate it.
Operator
That does conclude today's conference. Thank you all for your participation.