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Operator
Good afternoon, everyone, and welcome to the Red Rock Resorts second quarter 2024 conference call. All participants will be in a listen-only mode. Please note this conference is being recorded.
At this time, I'd like to turn the conference over to Stephen Cootey, Executive Vice President, Chief Financial Officer and Treasurer of Red Rock Resorts. Please go ahead.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Thank you, operator. Good afternoon, everyone. Thank you for joining us today for Red Rock Resorts second-quarter 2024 earnings conference call. Joining me on the call today are Frank Fertitta, Scott Kreeger, and our executive management team.
I'd like to remind everyone that our call today will include forward-looking statements under the Safe Harbor provisions of the United States federal securities laws. Developments and results may differ from those projected. During this call, we will also discuss non-GAAP financial measures. For definitions and complete reconciliation of these figures to GAAP, please refer to the financial tables in our earnings press release, Form 8-K and investor deck, which were filed this afternoon prior to the call. Also, please note that this call is being recorded.
Let's start off by stating that the second quarter represented another strong quarter for the company by any measure. In terms of net revenue and adjusted EBITDA, our Las Vegas operations had its best second quarter in our history. In addition, our Las Vegas operations achieved near record adjusted EBITDA margin.
In addition to showing strong financial results in the quarter, we continue to be pleased with the financial performance of our Durango casino resort. The team at Durango continues to execute and improve the property's operational performance, while at the same time driving incremental play from our existing customers and attracting new customers to our brand.
With two full quarters under our belt, the property increase visitation and net theoretical win in the surrounding Durango area by approximately 90% and 88% respectively, while signing up over 55,000 new customers to our database over the same time period. While it's still early days, Durango continues to ramp and remains on track to become one of our highest margin property over the medium and long term, as well as generate a return consistent with or in excess of our prior greenfield developments.
That said and as stated on past earnings calls, we continue to experience cannibalization in line with our expectations primarily at our Red Rock property due to the Durango opening. But consistent with our past performance history, we expect to backfill this revenue given the strong long-term demographic growth profile of the Las Vegas valley and the proximity of our properties to those high-growth areas within the valley.
Based on our success at Durango, we are pleased to announce an expansion of the property. Our current plans for the next phase of Durango will add over 25,000 square feet of additional casino space, including a new high-limit slot and bar area. In total, the expansion will add to Durango casino floor an additional 230 slot machines, including 120 slot machines dedicated to our new high-limit room.
In addition to the expanded casino space, we will be adding an additional covered parking garage with almost 2,000 convenient parking spots, significantly improving customer access to the property while providing us flexibility for future expansions at Durango. While we are still in the planning and budgeting stages of the expansion, we currently expect construction to start later this year. We'll provide more information on this expansion on future earnings calls.
With regard to the rest of our portfolio, we continue to execute on our core strategy of reinvesting in our existing properties to deliver fresh and relevant amenities for our guests, all while remaining focused on best-in-class customer service. With the disruption we experienced at Palace Station from the roadwork that impacted the ingress and egress of the property and the disruption we experienced at the Sunset Station from a major renovation upgrade in the race and sports book and casino both tailing off in the middle of the quarter, the team delivered another strong quarter across all business lines. This quarter marking the 16th consecutive quarter that the Las Vegas operations has delivered adjusted EBITDA margins in excess of 45%.
Now let's take a closer look at our second quarter. With respect to our Las Vegas operations, our second quarter net revenue was $483.2 million, up 17.1% from the prior year second quarter. Our adjusted EBITDA was $223.1 million, up 15.6% from the prior year second quarter. Our adjusted EBITDA margin was 46.2%, a decrease of 61 basis points from the prior year second quarter.
On a consolidated basis, our second quarter net revenue was $486.4 million, up 16.9% from the prior year's second quarter. Our adjusted EBITDA was $201.7 million, up 15% from the prior year second quarter. Our adjusted EBITDA margin was 41.5% for the quarter, a decrease of 67 basis points from the prior year second quarter.
In the quarter, we converted 58% of our adjusted EBITDA to operating free cash flow, generating $117.6 million or $1.11 per share. This brings our year-to-date cumulative free cash flow to $246.2 million or $2.33 per share. The significant level of free cash flow was either reinvested in our long-term growth strategy, reinvested into our existing properties, or return to our stakeholders be it debt paydown, share repurchases and dividends.
As we finish up the second quarter, we remain focused on our core local guests as we continue to grow our regional and national segments across our portfolio. When comparing our results to last year's second quarter, we continue to see upside from strong visitation and carded slot play across the majority of our database, including our regional and national segments. This strength, coupled with strong spend per visit across the database, (inaudible) record second quarter revenue and profitability across our gaming segments in the quarter.
Turning to the non-gaming segments, both hotel and food and beverage continued to grow year over year and deliver record revenue and profitability in the second quarter. Our hotel division experienced its highest ever second quarter revenue and profit in our history, driven by our team's success on continuing to drive higher occupancy in ADR across our hotel portfolio. Not to be outdone, our food and beverage division also experienced its highest ever second-quarter revenue and profit, driven by higher average check and cover counts across our food and beverage outlets.
With regard to our group sales and catering businesses, as mentioned on our last earnings call, we face a tough second quarter comparable and expect to face tough comparables for the remainder of the year, mainly because of COVID sales that were postponed and rebooked into 2023. That said, we are seeing positive momentum in both of these business lines as we continue to build our pipeline into 2025. As we look ahead into the third quarter, we are seeing stability in the local's market and across our card database and remain confident in our business prospects moving forward.
On the expense and labor side, we remain operationally disciplined and continue to look for ways to become more efficient while continuing to provide best-in-class customer service to our guests and remaining the employer of choice in Las Vegas valley. Within the quarter, the company continued to manage our expenses, generate record financial performance, near record margins, reinvest in our properties and return capital to our shareholders. Our continued success demonstrates the resilience of our business model, the sustainability of our operating margins, and the ability of our management team to execute on our long-term growth strategy, all while taking a balanced approach and returning capital to our shareholders.
Now let's cover a few balance sheet and capital items. The company's cash and cash equivalents at the end of the second quarter was $136.4 million, and the total principal amount of debt outstanding was $3.47 billion, resulting in net debt of $3.34 billion. As of the end of the second quarter, the company's net debt to EBITDA ratio was 4.2 times. As we stated on previous earnings calls, our leverage has plateaued and is beginning to ramp down as we look to delever to our long-term net leverage target of 3 times.
Also, during the second quarter, we made a distribution of approximately $53.5 million to the LLC Unit holders of Station Holdco, which included a distribution of approximately $31.1 million to Red Rock Resorts. The company used the distribution to make a second quarter estimated tax payment pay its previously declared dividend of $0.25 per Class A common share, as well as fund a purchase of 75,000 Class A. common shares at an average price of $52.29 per share under its previously disclosed $600 million share repurchase program.
The second quarter purchases bring the total number of shares purchased under the program and through our 2021 tender to approximately 14.3 million Class A common shares at an average price of $45.32 per share, reducing our share count at quarter end to approximately $105.5 million shares. Capital spend in the second quarter was $78.6 million, which includes approximately $35.9 million in investment capital, inclusive of the Durango project retainage, as well as $42.7 million in maintenance capital.
For the full year 2024, not including the spend to close our Durango project, we still expect to spend capital spend to be between $140 million and $180 million spread between maintenance and investment capital. During the quarter, we remained committed to strategically investing in offering new amenities to our guests at our existing locations in order to drive incremental visitation and spend on our properties.
During the quarter, we successfully opened our key administrating Green Valley Ranch property and open [Ledomisiang] restaurant at our Palace Station property and complete an upgrade to our race and sports book and partial casino remodel at Sunset Station. We are pleased with the guest response and the early results from these new amenities.
We expect to continue to invest in our existing properties throughout 2024, including adding additional restaurant offering at our Palace Station property as well as to new Yard House restaurants at our Sunset Station property. Like our other recently introduced amenities, we expect these to be solid investments over the medium and long term and looking forward to moving beyond the disruption challenges of these properties as we introduce these new amenities to our customers later this year.
Turning now to North Fork, we continue to move forward the project. While we are finalizing the design and continue to work through the project budgeting process, we expect to begin preparatory site work on the project next month with construction soon to follow in the fourth quarter of this year. The total construction time for the project is currently anticipated to be between 18 and 20 months, putting the opening of the resort into 2026. We are very excited to be making progress on this project and we'll continue to provide updates on our quarterly earnings calls.
Lastly, the company's Board of Directors has declared a cash dividend of $0.25 per Class A common share payable on September 30 to Class A shareholders of record as of September 16. When we combine our recent share repurchases with our special and regular declared dividends, we've returned approximately $168.5 million to our shareholders in 2024.
The company continues to have a strong year, and Durango continues to validate our long-term growth strategy and demonstrate the power of our owned development pipeline and real estate bank, which consists of over 445 acres of developable land, positions in highly favorable areas across the Las Vegas valley. This pipeline, coupled with our best-in-class assets and locations, gives us an unparalleled growth story that will allow us to double the size of our portfolio and capitalize on the very favorable long-term demographic trends and the high barriers to entry that characterize the Las Vegas local's market.
We'd like to recognize and extend our thanks to all of our team members for their hard work. Our success starts with them, and they continue to be the primary reason why our guests return time after time. We would again to thank them recently promoting us top-casino employer in the Las Vegas valley for the fourth consecutive year. And finally, we thank our guests for their loyal support each of the last six decades.
Operator, this concludes our prepared remarks today, and we are ready to take questions
Operator
(Operator Instructions) Joe Greff, JPMorgan.
Joseph Greff - Analyst
Good afternoon, guys. Steve, or Frank, Lorenzo, I was hoping maybe you can give us some sense of a range of CapEx associated with the Durango expansion and particularly with respect to the expansion of the casino floor and adding some slot areas in the bar? Do you anticipate any of this construction to result in disruption at all? And I have a quick follow-up.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
I'll take the first part of it, Joe. Right now, we're still going through the design and planning process. So we expect to have a budget the next month or so. And we'll be announcing that on our next earnings call. In terms of disruption, we expect it to be minimal disruption to the property.
Joseph Greff - Analyst
Okay. And then you mentioned earlier, Steve, in your prepared remarks that the Red Rock cannibalization was in line with your expectations. If we look at your performance in the 2Q year over year, and we exclude whatever the contribution is from the incremental EBITDA generated from Durango and the cannibalization impact at Red Rock property, does that imply that the rest of the portfolio was up year over year on an EBITDA basis? Is that the implied math?
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Yes. I mean, effectively, if you take -- strip away exactly what you talked about, the core portfolio is probably flat. But it should be noted that with Durango, probably we've grown operating albeit EBITDA of $30 million, which is pretty much the majority of the Las Vegas growth story over the last quarter.
Joseph Greff - Analyst
Yes. Got it. All right. Thanks, guys.
Operator
Carlo Santarelli, Deutsche Bank.
Carlo Santarelli - Analyst
Hey, guys. Thank you. Steve, you talked about starting Durango later this year. Obviously, in the slide deck and previously, you guys have talked about the next legs of unit growth. Is there a scenario where you could basically get started with a next project while Phase 2 so to speak at Durango is ongoing?
Scott Kreeger - President
Yes, Carlo, this is Scott. Maybe I can take that one. As we said in past calls, one, we like the optionality of our development portfolio. So we have several options that we can entertain, and we're driving all of those projects through their entitlement process.
We've mentioned [Insperada] as a potential project that's on the forefront. And really, we'll just have to see how we manage capital, but there is the possibility of doing joint development as we go forward.
Carlo Santarelli - Analyst
Great. Thank you. And then just a quick follow up. If you guys could comment at all on in terms what you're seeing across the local's market? I mean, as you know, we all see state reported GGRs, and there's only so much you could take from them. But in terms of the relative health of the market spend levels, et cetera, as well as the promotional environment, is there anything that you guys would identify as being a notable change in the 2Q relative to say the 1Q?
Scott Kreeger - President
Carlo, this is Scott again. Yes, let's take it from a database perspective first. One, we see stability and consistency in Q2 performance. And as we've going through July, we're seeing that trend continue. When you look at the individual segments of our database in Q2, all of our segments had positive growth year on year. It was specifically high performance in our VIP section, which is attributed to our shift towards a higher net worth customer and also in our regional and national segments as well.
So we saw strong growth in our new member sign-ups. We're up about 23% in new member signups. Our overall active database grew double digits. And if you look at our own carded segment of our business, it was stable while in aggregate growing up over 11%. So when we look at all of our database trends and our customers' measurement metrics, we're very optimistic about where we're at and what we're seeing going into Q3.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
And then Carlo, the second part was promotional environment. And I think what we're seeing is rational and consistent and really no change systematically from what we see in the past.
Carlo Santarelli - Analyst
Understood. Thank you both very much.
Operator
Shaun Kelley, Bank of America.
Shaun Kelley - Analyst
Hi, good afternoon. Thank you all for taking my question. Steve or team, just wanted to ask about the implications of Durango on margins. Obviously, when you open a property, you tend to overstaff and want to get all the service requirements right. Where are we at in that balance as we sit here and look at the results from the second quarter? And just trying to square that with the down 60 this quarter and then obviously a slightly different comps year on year on the margins, too. So just where do we sit right now in terms of margin and cost stabilization at Durango?
Frank Fertitta - Chairman of the Board, Chief Executive Officer
Yes, I would -- this is Frank. Remember, it's only the second full quarter we've had this property opened. This is a long-term asset in a market that is continuing to grow month by month with new population. We're extremely happy with the results so far. But we've always said that it takes at least three or four quarters really to get everything fine tune. I think we're on our way, and we're super pleased with results.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Yes, Shaun, I think also we should revisit Q2 of '23. If you recall, last year was the first time we became a self-insured plan, and the plant has run exceptionally well last year. So we will take a benefit of almost $3 million accrual benefit in Q3. So when you take that out margins and we reflect and reported down 60 basis points, they're effectively flat to slightly up.
Shaun Kelley - Analyst
And Steve, I guess follow up on that last point. Is it too much of a reach then? And maybe how do you factor in that adjustment to think of the same-store portfolio? If we have a little bit of drag net for Durango, could the same-store of portfolio have been flat in the quarter? Are we there on a margin basis, or is that too aggressive?
Frank Fertitta - Chairman of the Board, Chief Executive Officer
We do have a little bit of labor effect in there. So as we mentioned in the first quarter around February, we did do a proactive labor increase across the market-to-market labor. So right now, we've been able to absorb that labor increase. Teams are doing a really nice job of managing their labor. And it really -- our labor increases are really at market right now when you look at the rest of the valleys increases.
Shaun Kelley - Analyst
Yes. Thank you so much.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
I'm going to say it's slightly below flat, but it's darn close.
Shaun Kelley - Analyst
Impressive. Thanks, guys.
Operator
Jordan Bender, JMP.
Jordan Bender - Analyst
Great. Thanks. As your operating leverage continued to improve here into the second quarter, would you expect to get back to that 50% plus, which I believe you've targeted historically just given what you see in the business today?
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Are you referring to flow through or you're referring to margins? I don't think we've ever put forward a 50% margin target.
Jordan Bender - Analyst
Flow through.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Yes, flow through right now, we're up roughly about 37.5%. And that is our target, and I think we'll eventually be able to get there. You just have to fight for some of the cannibalization that we've talked about in the earnings remarks. It usually takes about two to three years for the backfill of Red Rock to fill in, and that's when you really start getting the benefit of that leverage and flow through.
Jordan Bender - Analyst
Okay. And just on the follow-up, when you think about your capital allocation, at the right price, would you look at an asset or assets coming up for sale in the Las Vegas local's market? Thank you.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
I think we've said this in the past, we will look at everything. But I think as Scott articulated, we have a great owned pipeline of growth that we're currently working on (inaudible)
Frank Fertitta - Chairman of the Board, Chief Executive Officer
Yes, we have to be very high. I would tell you that all of our development opportunities worked -- are where all the growth is taking place in the suburbs. And we think those are far better than looking at older assets, maybe in areas that are not growing as fast.
Jordan Bender - Analyst
Great. Nice quarter.
Frank Fertitta - Chairman of the Board, Chief Executive Officer
Thank you.
Operator
Steve Wieczynski, Stifel.
Steve Wieczynski - Analyst
Hey, guys. Good afternoon and congratulations on the quarter here. So Steve or Scott, if we look at -- I'm looking at slide -- I think it's slide 37 in your deck. Can you just walk me through some of the assumptions that are going on here with the graph? And I'm just trying to understand better maybe some the assumptions that need to happen in order to move Durango from that. You're showing that 20% ROI to -- if the property got to 180 of EBITDA, that would be 23%, somewhere in that range. Just trying to understand that a little bit better and maybe how you came up with that?
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Sure. No problem. This was -- the slide here is really so much -- not so much focused on Durango, but really focused on the 445 acres of real estate and how we view the real estate as opposed to a per acre price. What you're seeing is on the left-hand of the chart, for those you can't follow at home, we originally purchased the Durango site for $30.8 million.
And then we so sold off a piece of the Durango land for $23.8 million. So your net cost, your land is roughly $7 million. The project has come in around $800 million. And then the charts on the right -- on the left, the $128 million was just really EBITDA analyst consensus that we were able to pull from your research reports. And then what we've stated was that within three years that we would be at a 20% ROI. So that's how we came up with the $160 million.
And then the $180 million long-term growth platform is just to outline that these properties don't stop growing after three years. They continue to grow. If you look at Red Rock, it was opened about 2025 -- 2005, and it's continuing to grow ever since.
Steve Wieczynski - Analyst
Okay. That's perfect. Thank Steve. And then second question, more of a high-level question. But obviously, there's been a lot of rumors going around about M&A across the gaming space over the last, call it, six weeks or so. Just wondering if you could help us think about your current appetite for M&A. And I'm guessing you probably don't have much of an appetite for buying versus building given your large land bank. But just wanted to hear if anything has changed on that front?
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
No. I think we touched on it maybe a little bit earlier so that we will look at everything because it's the right thing to do as a public company. But Scott, I think, articulated we have an owned growth platform that we are busy executing on right now.
Steve Wieczynski - Analyst
Okay. Got you. Thanks, guys. Appreciate it.
Operator
Barry Jonas, Truist Securities.
Barry Jonas - Analyst
Hey, guys. I know it's been pretty hot in Vegas. Just curious if that impacted the top line, or should we be modeling maybe a meaningful increase in energy costs for Q3? Thanks.
Scott Kreeger - President
Yes, this is Scott. Actually, if you look at our energy costs for the quarter, the only increase in energy costs is a pro rata increase of that in Durango. If you look at our core six property energy, it's actually flat to down.
And so these energy costs are starting to come down slightly plus it's our team's efforts to continue to look for ways to conserve energy and costs. But no, I wouldn't anticipate that it goes up any more than what it's been trending at.
Barry Jonas - Analyst
Got it. Okay. And then I appreciate the comments about the health stability of the consumer. Just curious if you could maybe talk a little bit about the low end. I know that was something where you have seen, I think, previously some growth while others had seen little more contraction securities while that's trending.
Scott Kreeger - President
I think you just nailed it. So we were forecast -- or we had reported in the past that there was some slight growth, and that's stable and consistent into this quarter as well. So slightly up in our lowest end customer segment, which by the way, as we've said in the past, it's really not our core focus. Our core focus is to go after these customers that are high net worth and the high growth areas of the valley on. And so we're encouraged by the fact that even our lowest end of the database is showing positive growth.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
And as Scott mentioned earlier on, (inaudible) handles up, which is another view.
Barry Jonas - Analyst
Got it. All right. Thank you so much.
Operator
Stephen Grambling, Morgan Stanley.
Stephen Grambling - Analyst
Hi, thank you. So it looks like you already have the 15% plus return on Durango and continued ramp gets you to 20% plus returns. I realize you haven't given the CapEx for the expansion project, but how do you typically think about the returns and spend on expansion projects? Like what you're thinking about Durango versus a typical greenfield build?
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
I think we look at the returns in the same manner that we expect that 20% ROI net of cannibalization. I think what you're really thinking about is on the risk with the Durango. I think the risk is just much lower because we know the demographic profile and we know the needs of the resort.
Stephen Grambling - Analyst
And then similarly, I know it's early, but when you look at the future ground-up development projects you've got out there, is there anything that may make those different to Durango in terms of targeted returns? Or does this initial out of the gate execution give you more confidence in the potential to build in those markets?
Scott Kreeger - President
Well, I think we're probably most specifically thinking around the Insperada area as a next step. When we look at the demographic profile out there, it's one of the fastest growing areas in the highest net worth area of the valley. If we do our math, the project could sustain those returns in the near future. It really is just a matter of capital allocation and opportunity as we weigh those opportunities. And as time goes on, the site areas filling in more and more and they'll just bolster our view on the return there.
Frank Fertitta - Chairman of the Board, Chief Executive Officer
Yes. And I think our thesis is still the same on new greenfield projects that our target is to, in year one, get a low double-digit return growing over time to 20%-plus return.
Scott Kreeger - President
And that's not a cannibalization.
Frank Fertitta - Chairman of the Board, Chief Executive Officer
That's right.
Stephen Grambling - Analyst
Great. And if I can just sneak one other one and changing directions a little bit. I think last quarter you called out ingress, egress around power stations. Has that subsided? Or are there still any one-offs to think about and call it the core portfolio that could still be weighing on trends?
Frank Fertitta - Chairman of the Board, Chief Executive Officer
Well, the project that was affecting power station is complete at this point. But I'll let Scott address for you guys a lot of the interstates and everything around Las Vegas. Over the next several years, they're going to -- there's a lot of projects coming up. And so current project is over with.
Scott Kreeger - President
Yes. So things are back to normal at Palace. We had quite a bit of traffic disruption now. That's all freed up, and our customers are finding their way back to the convenient location. And we're seeing that start to come through in the financial performance.
The other disruption that we talked about was sunset. So we've completed that race and sports book remodel. And then the other big piece of that is a new yard house restaurant that will come online in the fall. And so we're super excited about football season over sunset and start to look at the true benefit of the spend there.
And what Frank mentioned relative to traffic is that there is a lot of federal dollars coming into Las Vegas. And part of the great thing about Las Vegas being one of the fastest growing cities in the country is you have to keep up with infrastructure. So while we will see some art major arterial freeway improvement in the long run, it just makes it easier for people to get to and from our properties that are mostly located on that Beltway.
Stephen Grambling - Analyst
Awesome. Thanks so much.
Operator
Dan Politzer, Wells Fargo.
Daniel Politzer - Analyst
Hey, good afternoon, everyone. The question in terms of the margins and maybe asking it a different way, I think the first quarter in maybe seven or eight cores where gaming revenues have actually outgrown non-gaming. And I think a piece of that, to your point, was the group piece and the comps there. So I guess the question is, as we think about the back of this of this year, should we expect that that dynamic to continue where gaming revenues maybe outgrow those non-gaming revenues?
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Well, I can tell you about the -- when you look at the gaming revenue and then you touched on it before like food -- so food and beverage was, as we mentioned, we had a tough comp of catering. And we mentioned those tough comps will continue into 2024 with green shoots appearing in 2025.
And on the room side, there were some linen expenses that we had to overcome as well, some group cancellation. And again, same along with the catering, well, we're facing tougher comps in the back half of '24. We expect some green shoots to happen in 2025.
Daniel Politzer - Analyst
Got it. And then just in terms of the overall environment, it looks like weekly earnings have actually started to tick higher just in most recent months versus the first quarter and the fourth quarter. So to what extent would you say, if you look back over the last couple of months versus less six or nine months, do things maybe feel like they're starting to get a little bit better in the market?
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
I mean, from a labor perspective, right? I mean, Scott touched on that we're one of the fastest-growing demographics in the United States. And that's supported by an incredibly diverse job market, which right now is growing about 2.3 times faster than the United States average. And last month marked the 38th consecutive year-over-year employment growth number.
So to your point, you did comment on earnings growth. It was up 5.1% year over year starting in June. And we have overall expect aggregate household income to continue even to grow to grow over 11.7% over the next five years. So things feel good from an economic standpoint.
Daniel Politzer - Analyst
Got it. Thank you so much.
Operator
Chad Beynon, Macquarie.
Chad Beynon - Analyst
Good afternoon. Thanks for taking my question. Just in terms of Durango 2.0, I think you mentioned 230 slot machines, which would add about 10% capacity, 25,000 square feet. That's significantly more in terms of space. So it sounds like they'll be more spaced out for high limit, et cetera. But why was this the right number? And do you think there will be cannibalization at the property, or this will be additive to what you're currently generating on the slot floor? Thanks.
Frank Fertitta - Chairman of the Board, Chief Executive Officer
We expect it to be additive, otherwise, we wouldn't be doing it. And I think the additional parking and everything sets us up for the long term at Durango for the Phase 3. And the ability to bring more amenities and more reasons to come to Durango long term, I mean, this is what we've done historically at all of our properties. We get Phase 1 open. And then we continue to do master planned expansions as we see the demand and as we see the amenities that our customers are looking for.
Scott Kreeger - President
And I'll just add to that. The addition of a new slot high-limit room is just testament to our strategy to invest in higher net worth customers. And we're seeing that in our highest database segment in our out-of-town regional. And the more we invest in high-limit experiences and VIP --
Frank Fertitta - Chairman of the Board, Chief Executive Officer
The returns have been really good.
Scott Kreeger - President
Yes. There's great return, and so we're just leaning into that.
Chad Beynon - Analyst
Great. Thank you. And then on the tavern business, I believe last quarter you said first opening could be sometime around September. Has anything changed in terms of the target number of units, the timing of that, and how that should look over the next year? Thanks.
Scott Kreeger - President
So you got it right. So the first one will come online in September, the second one in January, and the third in June of next year. So we have contracted seven units. We're always out there looking and trying to cut deals on new development opportunities. So that's an ongoing effort, but that's the timing of the first three.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Excellent. Thank you, guys.
Operator
Brandt Montour, Barclays.
Brandt Montour - Analyst
Good afternoon or good evening, everybody. Thanks for taking my questions. So on Durango Phase 2, I realize you're in the design phase, it's probably a little bit early. But I was curious if you could talk a little bit more about the non-gaming aspect and maybe just high-level different avenues that you could take the build-out, assuming that there would be non-gaming that is in Phase 2, doesn't slip to Phase 3.
But would that skew more? Or are you thinking it could skew more group or perhaps more leisure in terms of the product? And what would be the risk return differentials between the various avenues if you could take that?
Scott Kreeger - President
So Scott, let me take this in a couple different directions. One, when we look at the Durango zone growth, it's the fastest area of growth in the valley. And we've grown the market with our opening.
There's two expansion opportunities. They cater to different aspects of the business. So fully integrated resort like Red Rock has daypart in the weekday, dayparts in the weekend that serve different purposes. The first, what we would call the North Face expansion, would be more entertainment focused and day trip focused for the weekends. So things like movie theaters, things like potentially a country western dance hall. These types of things tend to drive weekend visitation, that type of programming.
On the other side of the property, it's more resort driven and drives midweek visitation for the property, things like a resort -- hotel expansion, spa, meeting space. And so what you end up with after all of this phase is a truly integrated resort that has different activities and different dayparts during the week.
Brandt Montour - Analyst
That's really helpful. And maybe just a quick follow-up. I think the comment earlier was that it was possible to do joint development with a greenfield. Maybe you could just talk high level about the different factors that would go into that macro and/or micro, whether it's a Fed rate cut, or if it's the health of the local consumer. What would be the primary things that would factor into that?
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Yes. I think the first step is really getting the garage down and that because that's going to help us with the laydown area and be able to go to either the north or south, as Scott said. But I think in terms of doing multiple projects, I think there are a couple of things to consider, and you touched on them.
The economic health of Las Vegas, absolutely critical, making sure the health of our customers are there, the continued absorption of Durango as well as the backfill of Red Rock. And then lastly, really the balance sheet, it's about capital allocation as we said in the past. And we take a balanced approach to capital long-term growth, reinvesting in our properties, but also returning capital to our shareholders. So we're cognizant that we need to keep make sure the balance sheet remains flexible.
Brandt Montour - Analyst
Excellent. Thanks, everyone.
Operator
John DeCree, CBRE.
John DeCree - Analyst
Good afternoon, guys. Thanks for taking my question. Maybe just one from me. I think we covered a lot of ground, but back to a stat. I think I heard Steve, in your prepared remarks, about 55,000 new customers signed up at Durango.
That stood out to us. I mean, we think about almost everyone in the valley, probably already a boarding pass member. So curious how that lined up at Durango with your expectations and what it tells us about some of the uncapped markets where you have development site. Is that number that was something in line with your expectations, or at least as it sounds like maybe there's quite a bit more of untapped demand? So just curious your thoughts on new customer sign-ups and where you're seeing incremental demand and how that fit with your expectations?
Scott Kreeger - President
This is Scott. I think Steve and I will comment on it. One of the things I'll take a pivot a bit, the most impressive thing that I see is that the growth of our existing known customers in that zone is in the high 70 percentile. And then when you look at new to brand growth in the area to nearly 90%.
So Frank talks about this a lot and Lorenzo that when we come into an area, we grow the market. So those stats, coupled with the 13% to 15% growth in the area over the next five years really support that, and new members signing up is a piece of that.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Yes, it just points the importance of location and proximity to your customers, John. And so to add to what Scott was saying, the spend per visit and visits, these are all positive trends or trends that can be improved upon and grown in all or nearly all of our development properties. And as Frank talked about earlier on, these development areas tend to be in the highest growth areas with Las Vegas valley.
John DeCree - Analyst
Understood. Maybe one follow-up guys on the similar topic on the cannibalization that you've expected, and you've seen at Red Rock. Is that cannibalization? I don't know if you have that granularity in front of you. But is that customers that are just living closer to Durango, go into Durango more frequently than Red Rock? Is it Red Rock customers just maybe taking a trip or two at the new property?
I guess how would you characterize? Are you guys seeing that proximity, seeing those who was closer to wrangle, or just going there more frequently? Are you seeing something else as it relates to the cannibalization that you expected and how the customers behaving?
Frank Fertitta - Chairman of the Board, Chief Executive Officer
I think it's very similar to what we've seen over the last 30 plus years of developing new properties in Las Vegas. And that's where we gave guidance that we expected year one to be plus or minus 10% cannibalization of Red Rock, given proximity to Durango. I think we're actually starting to see things maybe getting a little bit better than our initial guidance.
But yes, I think it's both things that you said. The people that are more proximate to Durango, or number one, we're growing the visits that we got from that customer before, the frequency of that customer. And there's people that still want to go over in the Red Rock zone and looked at Durango, so it's a little bit of a combination of both.
But the good news is the long-term strategy of where our properties are located is where all the new rooftops are. And that's why the guidance that we gave is what we've seen historically where year one is down about 10%. And by year two and three, it's already backfilled, and you're off to the races growing again.
John DeCree - Analyst
Thanks for taking all the questions, guys, really appreciate it.
Operator
(Operator Instructions) David Katz, Jefferies.
David Katz - Analyst
Hi, good afternoon, everyone. I just want to double back on some of the discussion earlier about that next project. But I'm not sure if we named it specifically, it's Insperada or whether you said anything about that one in particular. But do you necessarily have to get back to that 3 times level before you would start to spend on it? Or was that more of a long-term leverage target? Specifically, how you're thinking about leverage and all that context, please?
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
Hi, David, this is Steve. So it's a good question. We do not have to get to the 3 times to the start a next project.
David Katz - Analyst
And if I can just follow that up, I'm not sure if you talked about where your collective mentalities are about Insperada and how soon we could start to talk about that in a more substantive way?
Scott Kreeger - President
Yes, this is Scott, David. I think as we always say, we've been actively entitling all of our development sites. We are in the process of entitling Insperada. We would imagine that that process could be concluded in a little bit less than a year if we were to continue to push as we are. And that would give us optionality at that point to decide if it was the right time to pull the trigger.
David Katz - Analyst
Thank you.
Operator
Ladies and gentlemen, at this time and showing no additional questions, I'd like to turn the floor back over to management for any closing remarks.
Stephen Cootey - Chief Financial Officer, Executive Vice President, Treasurer
So thank you very much for joining the call, and we look forward to talking about 90 days. Take care.
Operator
Ladies and gentlemen, that does conclude today's conference call and presentation. We do thank you for joining. You may now disconnect your lines.