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Operator
Good afternoon, and welcome to the Ross Stores first-quarter 2016 earnings release conference call.
The call will begin with prepared comments by management, followed by a question-and-answer session.
(Operator Instructions)
Before we get started, on behalf of Ross Stores, I would like to note that the comments made on this call will contain forward-looking statements regarding expectations about future growth and financial results, including sales and earnings forecasts and other matters that are based on the Company's current forecast of aspects of its future business.
These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from historical performance or current expectations.
Risk factors are included in today's press release and the Company's FY15 Form 10-K and FY16 Form 8-Ks on file with the SEC.
Now I would like to turn the call over to Barbara Rentler, Chief Executive Officer.
Barbara Rentler - CEO
Good afternoon.
Joining me on our call today are Michael Balmuth, Executive Chairman; Michael O'Sullivan, President and Chief Operating Officer; Gary Cribb, Executive Vice President, Stores and Loss Prevention; John Call, Executive Vice President, Finance and Legal; Michael Hartshorn, Group Senior Vice President and Chief Financial Officer; and Connie Kao, Vice President, Investor Relations.
We will begin our call today with a review of our first-quarter performance followed by our outlook for the second quarter and fiscal year.
Afterwards, we'll be happy to respond to any questions you may have.
Earnings per share for the first quarter were $0.73, for a 6% gain on top of a robust 19% increase in the prior-year period.
Net earnings for the quarter were $291 million, up from $282 million last year.
Sales increased 5% to $3.089 billion with comparable store sales up 2% on top of a strong 5% gain in the first quarter of 2015.
Despite facing our strongest prior-year comparisons, along with merchandising execution issues in ladies apparel, sales performed at the high end of guidance, while earnings per share were slightly above our targeted range.
During the quarter, home and shoes were the best-performing merchandise categories at Ross, while ladies apparel underperformed.
Geographically, the Midwest and Mid-Atlantic were the strongest regions.
Although our first-quarter operating margin of 15.4% was down from last year, it was slightly above plan, mainly due to higher merchandise margins that partially offset the expected impact from the unfavorable timing of packaway-related expenses.
As we ended the first quarter, total consolidated inventories were flat versus the prior year, with average in-store inventories down slightly.
Packaway as a percent of total inventories was 46% compared to 45% at this time last year.
Both sales and operating profits at dd's DISCOUNTS were better than expected in the first quarter, as customers continued to respond positively to dd's value offering.
Our store expansion program remains on track as we opened 22 new Ross and 6 dd's DISCOUNTS stores in the first quarter.
We continue to expect to add a total of 90 new locations in 2016 comprised of approximately 70 Ross and 20 dd's DISCOUNTS.
As usual, these numbers do not reflect our plans to close or relocate about 10 older stores during the year.
Now, Michael Hartshorn will provide further color on our first-quarter results and details on our second-quarter guidance.
Michael Hartshorn - Group SVP & CFO
Thank you, Barbara.
Our 2% comparable store sales gain was driven by an increase in the size of the average basket.
As Barbara mentioned, first-quarter operating margin of 15.4% was down 30 basis points from last year, which was better than our guidance for a 50 to 70 basis point decline.
Cost of goods sold increased 10 basis points in the quarter, mainly due to a 55 basis point increase in distribution expenses from the expected impact of a new distribution center we opened in the second quarter of last year, as well as the unfavorable timing of packaway related costs that benefited this period in 2015.
These expense pressures were partially offset by merchandise margins that rose a better than expected 35 basis points and 10 basis points in lower buying costs.
Selling, general and administrative expenses during the period increased by 20 basis points, due to a combination of deleverage from the 2% increase in comparable store sales and also higher wages.
During the first quarter, we repurchased 3.1 million shares for a total purchase price of $176 million.
This keeps us on track to buy back, as planned, a total of $700 million in stock for the year, which will complete the two-year $1.4 billion program authorized by our board of directors in February 2015.
Let's turn now to our second-quarter guidance.
We continue to forecast same-store sales for the 13 weeks ending July 30, 2016 to be up 1% to 2% on top of a 4% gain in the second quarter of 2015, with earnings per share of $0.64 to $0.67 compared to $0.63 last year.
Our guidance for the second quarter is based on the following assumptions.
Total sales are projected to increase 4% to 5%.
We expect to open 31 new stores during the period, including 24 Ross and 7 dd's DISCOUNTS locations.
Second-quarter operating margin is projected to be relatively flat at 13.8% to 14.0% compared to last year's 13.9%.
In addition, net interest expense for the quarter is estimated to be about $4 million.
Our tax rate is expected to be approximately 38% to 39%.
And weighted average diluted shares outstanding are projected to be about 397 million.
Based on our first-quarter results and the second-quarter guidance, we now project FY16 earnings per share to be in the range of $2.63 to $2.72 compared to $2.51 last year.
Now, I'll turn the call back to Barbara for closing comments.
Barbara Rentler - CEO
Thank you, Michael.
As mentioned earlier, even though we faced our toughest prior-year comparisons and comparable store sales came in at the high end of guidance, with earnings per share performing slightly above our targeted range, we feel we should have done better.
In hindsight, we now know that we had some merchandise execution issues in ladies apparel during the quarter that are now in the process of being addressed.
Looking ahead, we have plenty of open to buy, which gives our merchants the ability to select the best values from the large volume of product available in the marketplace today.
Being in this position will enable us to offer customers even more fresh and exciting new bargains as we move through the second quarter and the balance of 2016.
As always, providing customers with the most compelling name brand values possible is a key driver of both our short- and long-term success.
At this point, we would like to open up the call and respond to any questions you might have.
Operator
(Operator Instructions)
Your first question is from Paul Lejuez with Citi.
Paul Lejuez - Analyst
Hi, thanks.
On the last call, I believe you mentioned that you were holding back a little bit on some of your potential packaway buys because you thought the deals were going to get even better.
I'm just wondering if that came to fruition throughout the quarter.
And, if so, when do you plan to flow those goods into the stores?
And also just curious about performance in some of your larger states, California, Texas, Florida.
Thanks.
Barbara Rentler - CEO
Paul, as it pertains to packaway, yes, we did buy packaway goods in the first quarter that we would use for second quarter and for fall.
We are actually pleased with the packaway assortment that we have.
Michael O'Sullivan - COO
I think your other question, Paul, was on region.
Michael, do you want to comment?
Michael Hartshorn - Group SVP & CFO
Sure.
On the regions, Paul, the Midwest and the Mid-Atlantic, as we said in the comments, were the strongest regions.
The Midwest has been very strong over the last several years, while the Mid-Atlantic benefited from a favorable weather comparison versus last year.
In terms of other states, you mentioned California, our largest region performed slightly below the chain average.
Texas was above the chain average on top of a strong performance last year when it was also above the chain average.
And then Florida trailed the chain average.
We believe some of the merchandising issues that Barbara mentioned in her comments had a bigger impact to Florida as we transition spring product earlier there.
Paul Lejuez - Analyst
Then just one follow-up -- what's the timing on when you feel like you might have the merchandising issues fixed on the ladies apparel side?
Barbara Rentler - CEO
At this point we're working on the issues, so they are in the process of being addressed.
We're working to fix them as quickly as possible.
And it's embedded in our guidance for Q2.
So we hope to do better.
Paul Lejuez - Analyst
Thanks.
Good luck.
Operator
The next question is from Neely Tamminga with Piper Jaffray.
Neely Tamminga - Analyst
Great.
I was wondering if you could elaborate a little bit more on the ladies apparel merchandising issues.
Is it within specific categories or is it more broad-based?
We're just trying to better understand that issue.
Thank you.
Barbara Rentler - CEO
What I would say is that we could have done a much better job of executing our merchandise game in ladies.
And it was mainly in the transition to spring product that we made some execution errors.
Neely Tamminga - Analyst
Okay.
Thank you.
Operator
And your next question is from Ike Boruchow with Wells Fargo.
Ike Boruchow - Analyst
I think this is the first time in the last four or five quarters that you didn't call out transactions as being up and a driver of comp.
Is that all attributable?
I assume that's not a real traffic number.
Is the transactions not being called out, does that mean transactions were down?
Again, is that all related to the ladies apparel category?
Michael Hartshorn - Group SVP & CFO
Ike, as we mentioned in our remarks, the 2% comp was driven by the size of the average basket.
Transactions,our proxy for traffic, was flat during the quarter.
The higher basket was driven mainly from higher units per transaction.
Barbara Rentler - CEO
What I would add, Ike, is that I believe when our assortments in ladies apparel are not up to the standards that our customers have come to expect.
That probably makes us a little less compelling to shop.
Ike Boruchow - Analyst
Got it.
Makes sense.
Thank you.
Operator
The next question is from Daniel Hofkin from William Blair & Company.
Daniel Hofkin - Analyst
Good afternoon.
Could you maybe quantify what comps might have been in other categories, or give us some sense of what that impact would have been from ladies apparel, and moving forward how you see that?
It sounds like you're in the process of fixing it.
Do you think it's realistically fixable by holidays, third and fourth quarter?
Thanks.
Michael Hartshorn - Group SVP & CFO
In terms of other merchandise performance, we did have categories that performed well.
Home and shoes did very well for us.
In terms of trying to understand the impact, that's always hard to do.
That said, our comparable store sales did slow 1 to 2 points from our trends in the back half of last year.
Barbara Rentler - CEO
What I would say is we're working to address the issues and to fix them as quickly as possible.
We've been doing this for a long time.
We've made mistakes before.
And we're going to get it fixed.
Daniel Hofkin - Analyst
Okay.
Thank you.
Operator
Your next question is from Stephen Grambling with Goldman Sachs.
Stephen Grambling - Analyst
Hi, good afternoon.
Thanks for taking the question.
Just to clarify on an earlier question, as you think about the distribution headwinds, as well as the packaway headwinds, can you just clarify how that should progress over the course of the year?
Thanks.
Michael Hartshorn - Group SVP & CFO
Sure, Stephen.
In the quarter, distribution costs were 55 basis points higher than last year.
And that's split fairly evenly between anniversarying the opening of our distribution center in the second quarter of last year and also the timing of packaway-related costs.
As we get into the second quarter, the impact of that DC will be about half of what it was in the first quarter and we'll have it fully anniversaried when we get to the back half of the year.
In terms of timing of packaway, if you recall, last year we got a benefit in the first quarter, we got a benefit in the third quarter, and took a charge in the fourth quarter.
So, we're up against those this year.
We had about half of the 55 basis points was a drag in this first quarter.
In our upcoming second quarter, the guidance assumes packaway is relatively flat.
Stephen Grambling - Analyst
That's very helpful.
And then turning back to the top line, is there any comments you can provide on the trend throughout the quarter, especially as it relates to traffic?
Was it pretty consistent, or was there any particularly strong changes as the quarter progressed?
Thanks.
Michael Hartshorn - Group SVP & CFO
Sure, Stephen.
Sales were relatively consistent throughout the quarter.
Comp sales for March and April combined, which removes the impact of the Easter calendar shift, were very similar to what we saw in February.
Stephen Grambling - Analyst
Great.
Thanks so much.
Best of luck in the back half.
Operator
Your next question is from Kimberly Greenberger with Morgan Stanley.
Kimberly Greenberger - Analyst
Great, thank you.
Barbara, I'm not sure if there's anything else that you would like to share about just your observations on the spring transition in ladies apparel.
If so, obviously we would love to hear them.
And I'm wondering, obviously that is impacting, I would imagine, the start here to the second quarter.
Do you think that there's an opportunity perhaps for that ladies business to get back on track by the time we get into the July timeframe, or do you really think the full second quarter will be impacted?
I would imagine that the issues here, you would not expect them to continue into the back half of the year, but I just want to make sure that's a fair assumption.
Thanks so much.
Barbara Rentler - CEO
Let me start in terms of the transition of ladies'.
The only other flavor I would put to it is that, really, what we found is that we had wrong fabrications and colors.
They were not appropriate.
So, our assortment was, I would say, off course.
In terms of the starts to the second quarter, we obviously wouldn't comment on that in the quarter that we're in, in terms of the back half.
But we're working on it.
We're drilling in, figuring out what's wrong, working on it, trying to fix things as quickly as possible.
But it's hard to predict.
So, we've got it embedded in our guidance and we're hoping to do better.
Kimberly Greenberger - Analyst
Great.
Thank you so much.
Just one last question.
Obviously, this execution challenge relates to current in-season product that you've got in the stores.
Can you reflect on the product that's been put into packaway?
And do you think that there's some risk that some of the product that's been put into the packaway could also have suffered from a similar execution issue?
Or do you have different guard rails around the product that goes into the packaway relative to what you've got in the stores at this time?
Barbara Rentler - CEO
No, we're comfortable with what we have in packaway.
We don't think the two issues relate.
Kimberly Greenberger - Analyst
Okay.
Thanks, Barbara.
Operator
The next question is from Brian Tunick with RBC.
Brian Tunick - Analyst
Thanks.
Good afternoon.
A couple of questions.
Number one, from an in-store inventory reduction opportunity, can you maybe just give us an update there on what we should think about the rest of the year could look like?
Obviously, you've made great strides.
How are you thinking we should expect in-store inventories to play out?
And then Q1 is usually choppy between the tax refunds, and obviously there was the gas price relief.
Did you have any chance to parse out California, saw the wage hikes first?
You called that out, underperforming the chain.
Any perspective as you think about the tax refunds, the gas price relief, the wage hikes for your consumer.
Michael O'Sullivan - COO
Sure.
Brian, I'll take the second part of your question first.
Maybe Michael Hartshorn will respond on the expectations for inventory reductions throughout the rest of the year.
In terms of some of the issues you raised, like gas prices, wages, et cetera, our business is always affected by external variables.
And when we came into the year, we raised some concerns about the economic and the consumer outlook.
It's difficult to, as you say, parse out those different components and quantify their impact.
What I would say, though, is I think we've always acknowledged that our performance is, more than anything, driven by our own execution.
So, although many of those things that you mentioned were important in Q1, I think our own execution was the most important thing.
That's why Barbara called it out in her comments.
Michael Hartshorn - Group SVP & CFO
Brian, on inventory levels, we came into the year, our expectation was after many years of inventory reductions, that our expectation, we're going to operate the business with slightly lower inventory this year and that expectation hasn't changed.
Brian Tunick - Analyst
Okay.
Then lastly, on dd's, does it have any of the same women's sportswear issues that Barbara is talking about at Ross?
Barbara Rentler - CEO
No.
Brian Tunick - Analyst
All right.
Thanks very much.
Good luck for the summer.
Operator
Your next question is from Matthew Boss with JPMorgan.
Matthew Boss - Analyst
Thanks.
Your forward-looking caution on the overall retail backdrop last quarter proved pretty spot on.
Any changes to your larger picture outlook today versus where you were three months ago?
How are you thinking about price competition in the back half?
And then just any categories of particular closeout opportunity that you're seeing right now in the landscape?
Michael O'Sullivan - COO
Matthew, on the first piece, again, I would say the external environment is one of a number of things that affects our performance.
If consumer spending goes down and that leads to a more promotional competitive environment, then that's generally not good.
But, having said that, we've shown in the past that we can perform well even in a tough economic environment.
Again, in Q1, we performed at the high end, but we feel like we should have done better, but for the execution issues that Barbara described.
So, we remain cautious, as we were when we came into the year, in terms of the rest of the year, and that is factored into our guidance.
Barbara Rentler - CEO
In terms of supply, the supply is very broad-based.
There's a lot of supply in the market.
Matthew Boss - Analyst
Okay, great.
Best of luck.
Operator
Your next question comes from Bob Drbul with Nomura.
Bob Drbul - Analyst
Hi, good afternoon.
I just have a couple of questions.
I think the first one is, the strength in shoes, is it the women's shoes, or is it athletic?
Can you talk a little bit about your trends in athletic overall?
And then strength in home, is it hard home or soft home?
What are you seeing in home, and do you feel like that's a sustainable trend that should continue for the rest of the year?
Barbara Rentler - CEO
Actually, our strength in shoes is broad-based, both in brown shoe and athletic.
As is our strength in home -- it's broad-based between decorative home and bed and bath.
Both businesses are pretty healthy across the board.
Bob Drbul - Analyst
Okay.
When you look at the wage pressures that your business is seeing, do you feel like that's still a containable issue for you as the year progresses, or do you think it's getting any worse?
How do you have that planned in for the rest of the year?
Michael O'Sullivan - COO
We feel pretty good about our guidance with respect to the impact of wages this year.
Obviously, as you would expect, we're looking at the longer term, as well.
We're working on our various plans to deal with wage pressures over a longer period of time.
More to come on that in the future, but for this year we feel very comfortable.
Bob Drbul - Analyst
Great.
Thank you very much.
Operator
The next question is from Richard Jaffe with Stifel.
Richard Jaffe - Analyst
Thanks very much.
Could you talk about the trends at average retail price at Ross and at dd's?
And then if you could just comment on the cash balance, which seems to be growing.
I'm wondering if you perhaps want to get more aggressive on buybacks or dividend, or what's your thought on the cash balances?
Thanks very much.
Michael Hartshorn - Group SVP & CFO
AUR trend at both Ross and dd's is pretty stable, pretty consistent with the prior year.
In terms of the cash balance, we look at it time to time.
We are in the middle of a two-year authorization.
We'll look at it next year, along with our longer-term plans, and make a decision at that point.
Richard Jaffe - Analyst
Thank you.
Operator
The next question is from Michael Binetti from UBS.
Michael Binetti - Analyst
Hello.
Good afternoon.
Maybe I can ask on the inventory, a little bit of a different way.
This is two quarters in a row where you've commented, I think, that the inventory in store has been negative.
I don't know if that's related to the women's apparel callout, but maybe looking a little above that, were there any other categories where you felt like maybe you were a little bit too light on inventory to drive the comp?
Michael Hartshorn - Group SVP & CFO
No, that was unrelated and that's how we operate the business.
That was our plan and still is.
Michael Binetti - Analyst
Okay.
Then maybe if I could just look a little bit longer term, I want to think about maybe 2017.
If we just take a look at inventory in the past nine months in the channel, the department stores have really missed their business plans by a significant amount.
We can already see in your comps in the fourth quarter you benefited from that, and you just said first quarter sounds like inventory's fairly plentiful.
But if we assume a more rational inventory ordering pattern from the department stores heading into this holiday, and also fairly common theme from the brands like PVH and Ralph Lauren lately that their big corporate strategies are to slow inventory flows into the department stores going forward, do you have maybe a point in history you could point to and say, here is what a year like 2017 might look like as we lap a period of very favorable inventory situation?
Michael O'Sullivan - COO
No, I can't really think of a period in history that would be analogous.
What I would say is many of the things that you just said, Michael, are things that, frankly, people say at the beginning of every year in terms of, here's why supply is going to tighten up.
Certainly we haven't seen any sign of that so far this year.
So, we're not expecting to see a major reduction in supply opportunities either for the remainder of this year.
Maybe it's too early to tell for 2017, but at least no signs of that at this point.
Barbara Rentler - CEO
Actually, our history would show that the supply will keep coming.
As the department store sector, even though they have pulled back, their business is way off, it's very difficult, I think, for a vendor to get ahead of that.
So, history would show there would be plentiful supply as we go forward.
Michael Binetti - Analyst
Thanks a lot.
Operator
The next question is from Omar Saad with Evercore ISI.
Omar Saad - Analyst
Thank you.
Good afternoon.
I was wondering if you could talk a little bit about how you track your customer data, customer behavior, and if you've ever thought about doing something along the lines of a loyalty program or rewards program or even private label credit.
It would be helpful to know your thoughts on those things.
Michael O'Sullivan - COO
Sure, Omar.
We periodically look at various programs like loyalty programs, credit card, et cetera.
And it's something we'll continue to look at.
But our experience and what's worked for us, I would say, over many years is to keep it simple and to focus on having the right assortment and great values.
At least all of our customer research tells us more than anything else that that's what the off-price customer cares about.
And that's what's going to drive our loyalty over time, quite apart from any loyalty program on the side.
It's really all about the right assortment and great values.
And if I just think about the most recent quarter, it's clear in Q1 we didn't miss opportunities because we didn't have a loyalty program.
If we missed opportunities, it was because we may have had some assortment misses.
Omar Saad - Analyst
Understood.
Thanks.
Operator
Your next question is from Mike Baker from Deutsche Bank.
Mike Baker - Analyst
Hi, thanks.
As mentioned, comps slowed 1% to 2% from the end of last year.
What I'm going to ask is, how much of that do you think is because of the ladies apparel assortment issue and how much is -- you mentioned a couple times that you correctly predicted the consumer was a little bit soft?
So, is this all because of the ladies issue?
Is it a little bit of both?
And then I'll have a follow-up to that.
Michael O'Sullivan - COO
It's hard for us to say.
I would say that what we typically try and do in our business is focus on what we can control.
So, it's not very helpful for us to dwell on external things that we can't really do anything about.
What we think we can do something about, and what we could have done something about in Q1, is making sure we execute as well as possible.
And that's really the focus rather than any external issues.
Mike Baker - Analyst
But did you see a similar slowdown that you saw in ladies apparel, did you see anything even close to that or any slowdown in any other major categories?
Michael O'Sullivan - COO
No.
Barbara Rentler - CEO
No.
Actually we felt good about our home business, our shoe business, and we're pretty pleased with our junior business.
It really was ladies' apparel.
Mike Baker - Analyst
Okay.
That helps us triangulate that.
But the follow-up question is, in the past -- and I understand that these things happen, you can't get the buying right every time.
But how long does it typically take to fix it?
Is this just you live with the bad buys for the season and then you hope the buy is better for the next season, or can it be fixed inter-season with some late buys right now?
Barbara Rentler - CEO
What I would say is that we're working to fix it as quickly as possible.
We are a 1,300-store chain.
It takes a little bit of time.
But we've done this before and so that's why we have it built in our guidance.
Mike Baker - Analyst
Okay.
But typically it wouldn't last into the next season because that's a different buy, presumably.
Barbara Rentler - CEO
Yes, I would say that's a fair assessment.
You're saying just pure product to product?
Mike Baker - Analyst
Correct.
Barbara Rentler - CEO
Yes.
I would say that's a fair assessment.
Mike Baker - Analyst
Okay.
Thanks for the color.
Appreciate it.
Operator
Your next question is from Marni Shapiro with Retail Tracker.
Marni Shapiro - Analyst
Hi, good afternoon, everybody.
I just wanted to dig in a little bit to what was going on at the store level away from women's.
Are you finding that when she's coming into the store, if she's not finding what she wants in women's, she's moving into home.
And with that in mind -- or into non-apparel?
With that in mind, could you shed any light on how the accessories business, hand bags and jewelry, what have you, how that business did?
And any insights you have as to what might be driving up the UPT.
Is it a function of fewer trips, buying more when she comes in, or just great product and she has to have everything?
Barbara Rentler - CEO
Okay, Marni.
That's a few different things.
I would say as she's coming into the store, in Q1, if she wasn't buying ladies apparel, based on our performance in home and in shoes and in other areas of the Company, that she bought other products.
And in terms of accessories, our accessory business is still difficult, really, based on our handbag business in particular, which is pretty much an industry-wide issue.
In terms of UPT, Michael?
Michael Hartshorn - Group SVP & CFO
Marni, the UPT has grown for us for a while.
It helped drive our comp last year.
Our perspective is that the consumer is coming in and that we have great bargains in the store and they are buying more per transaction.
It's hard to delineate the pieces of that.
Marni Shapiro - Analyst
That makes sense.
Then just on like-for-like items, your pricing has remained, as I recall, and I think you mentioned -- sorry, I'm trying to do two at once -- but your pricing has remained fairly stable like-for-like -- sweater for sweater, bag for bag, kind of thing.
Barbara Rentler - CEO
The AUR?
Marni Shapiro - Analyst
Yes.
Barbara Rentler - CEO
I would say the AUR, sweater for sweater might be the same.
The value might be better.
So, when there's a lot of supply in the market and you get closeouts on, say, better or branded product that you could put out at a lower retail, the AUR could be the same, but the value could be significantly better.
Marni Shapiro - Analyst
Fair.
And just one last follow-up on that note, there's a lot of inventory out there.
Have you been able to open vendors that you haven't been able to get into before over the course of the last couple months and even six months?
Barbara Rentler - CEO
I would say that the vendor community is pretty much open to doing business with us everywhere.
Marni Shapiro - Analyst
Fantastic.
All right.
Best of luck for summer.
Operator
Your next question is from Roxanne Meyer from MKM.
Roxanne Meyer - Analyst
Great.
Good afternoon.
Two questions.
One, I'm just wondering what your 2Q guidance, maybe your 3Q guidance, assumes about merchandise margin decline related to getting out of some of the women's apparel that's not working.
And then, secondly, as it relates to the Midwest markets, it's been outperforming for about nine quarters now.
Just wondering what it is that's really driving the outperformance and whether or not you see that continuing.
Thanks a lot.
Michael Hartshorn - Group SVP & CFO
Roxanne, on guidance, we only give one quarter at a time.
We'll talk about Q3 after the second quarter.
But the second-quarter guidance assumes some increase in merchandise margin for the quarter.
Michael O'Sullivan - COO
And then on the Midwest, Roxanne, yes, as you say, we're very happy with how the Midwest has performed, not just in Q1, but over the last couple of years.
It's been one of our top-performing regions.
When we entered the Midwest in 2011, we said it would be a very successful business, but it would take time.
And we're certainly very pleased with the progress so far.
I think it's about having the right values in front of the customer.
So, we're very pleased with how we've done in the Midwest.
Roxanne Meyer - Analyst
Great, thanks.
Operator
Your next question is from David Mann from Johnson Rice.
David Mann - Analyst
Yes, thank you.
In terms of the comment you made about the ladies issue being included in guidance, I see that your full-year guidance seemed to have gone up equal to the amount of the beat in the first quarter.
So, where in the guidance for the rest of the year would we see changes in assumptions for this ladies issue?
And what else might you have changed to offset any impact from that?
Michael Hartshorn - Group SVP & CFO
David, what I think we're saying is we expect to achieve our original guidance despite the ladies' issue.
Because that's what happened for the full year.
We raised our full-year guidance by the penny in the quarter.
David Mann - Analyst
And I'm curious, what would be some of the factors that might give you that confidence that you would be able to offset that?
Michael O'Sullivan - COO
We were able to, in the first quarter.
In the first quarter we hit the high end of our comp guidance of 2%, despite the issues that Barbara's described on the ladies side, partly because there were other businesses that did very well.
If you play that out over the year, we feel good about our original guidance.
David Mann - Analyst
Very good.
And then one other question, on the wage issue, do you have any initial thoughts on the potential impact on the new overtime regulation, how it might affect your business?
Gary Cribb - EVP of Stores
We've looked at it and any impact at all would be non material and we're comfortable with our guidance as we go forward.
David Mann - Analyst
Very good, thank you.
Operator
The next question is from Randy Konik with Jefferies.
Randy Konik - Analyst
A quick question.
I just want to clarify, when you made the comment the issues are embedded in the guidance, what does that mean exactly for the ladies apparel?
Does that mean that assumes it stays at the same trend it was in the first quarter, or even assumes some incremental degradation in the category?
Just can we get some, first, color there?
And then just a little bit more around the execution side comments.
Can we just get a little bit more clarity what you exactly mean, part of the execution?
Was it some sort of systems issue?
Just bought the wrong things?
Got it in the stores at the wrong time?
Just a little more meat on the bone of what the actual issue is.
Thanks.
Michael Hartshorn - Group SVP & CFO
Randy, on the guidance, just to repeat what Barbara said earlier, the issues are going to take some time to fix.
We're focused as an organization to try to get that done quickly.
Despite that, like in the first quarter, we obviously missed some opportunities, thought we could have done better, thought we could have beat our original guidance.
The guidance going forward is unchanged and we hope we can do better.
Barbara Rentler - CEO
In terms of the execution issues in ladies, really, it's a mix issue.
We bought wrong product, in fabrications, in colors.
We just didn't transition into spring product appropriately.
Randy Konik - Analyst
Okay.
And then your outlook for merchandise margin already accounts for potential, the issues around this category, right?
So, everything you feel for the second quarter guidance, you're properly accounting for the issue, this ladies apparel issue, to stay confined, is that correct?
Michael Hartshorn - Group SVP & CFO
That's correct.
Randy Konik - Analyst
Okay.
And then, lastly, how should we be thinking about some of the items that we've seen out there in the marketplace around the different geographic performance?
Your competitor had more strength in traffic trends versus you talk more about the basket size driving the comp.
What do you think is a little bit of the difference in maybe the disparity in traffic trends you might have seen versus others?
Barbara Rentler - CEO
I think, as I said before, I believe that when our assortments in ladies apparel aren't up to the standards the customer comes to expect, that probably makes us a less compelling place to shop, and that would affect our traffic trends.
Michael O'Sullivan - COO
Also, there are some other factors.
We're up against very strong prior-year comparisons, which I think you always have to look at that when you're comparing our performance from other retailers.
And then you also factor in the point Barbara's been making about the ladies' apparel business being a pretty important business and a pretty key driver of traffic.
You take those two things together, I think that explains why our traffic was held up a little bit in the first quarter.
Randy Konik - Analyst
My last question here is, are you able to see that potentially in tracking, let's say, customer visits per quarter, where you're saying if a customer stood in the store month one of the quarter, she loves what she sees, she's probably going to be back a month later or something?
You saw visits per store, per person, per quarter, in the quarter decelerate, the same person?
Did you see that?
Were you able to track the credit card data to look at that?
Michael O'Sullivan - COO
No.
Our business doesn't lend itself to that kind of -- it would be quite interesting, but our business doesn't lend itself to that kind of scientific approach.
When we measure traffic, just to be clear, we're measuring number of transactions.
So, we're not looking at actual visits.
We don't have the capability to track actual visits.
We're looking at number of transactions and we use that as a proxy for traffic, but it's an imperfect proxy.
Randy Konik - Analyst
Got you.
I understand.
Thanks for your help.
Appreciate it.
Operator
There are no further questions at this time.
I will turn the call back over to Barbara Rentler for closing comments.
Barbara Rentler - CEO
Thank you for joining us today and your interest in Ross Stores.
Have a great day.
Operator
This concludes today's conference call.
You may now disconnect.