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Operator
Good morning, and welcome to the Ross Stores first-quarter 2012 earnings release conference call.
The call will begin with prepared comments by management, followed by a question-and-answer session.
(Operator Instructions)
Before we get started, on behalf of Ross Stores, I would like to note that the comments made on this call will contain forward-looking statements regarding expectations about future growth and financial results, including sales and earnings forecasts, and other matters that are based on the Company's current forecast of aspects of its future business.
These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from historical performance or current expectations.
Risk factors are included in today's press release, and the Company's fiscal 2011 Form 10-K and fiscal 2012 Form 8-Ks on file with the SEC.
Now, I would like to turn the call over to Michael Balmuth, Vice Chairman and Chief Executive Officer.
- Vice Chairman, CEO
Good morning.
Joining me on our call today are Norman Ferber, Chairman of the Board; Michael O'Sullivan, President and Chief Operating Officer; Gary Cribb, Executive Vice President Stores and Loss Prevention; John Call, Group Senior Vice President and Chief Financial Officer; and Bobbi Chaville, Senior Director Investor Relations.
We'll begin with a brief review of our first quarter performance, followed by our outlook for the second quarter and fiscal year.
We'll conclude with some comments about our longer-term growth prospects.
Afterwards, we'll be happy to respond to any questions you may have.
We are pleased with our much better than expected financial results in the first quarter.
Our robust sales and earnings were driven mainly by our ongoing ability to deliver a wide array of fresh and exciting name brand bargains to today's value-focused consumers.
In addition, we believe that favorable weather across many of our markets also contributed to our above-plan performance.
Our ability to operate our business with lower in-store inventories, and strictly controlled expenses, also continue to enhance both sales and profit margins.
Earnings per share for the 13 weeks ended April 28, 2012 were $0.93, up from a split adjusted $0.74 in the prior year.
These results represent a 26% increase on top of a 28% gain in the same period last year.
Net earnings for the 2012 first quarter grew 21% to $208.6 million.
Sales rose 14% to $2.357 billion, with comparable store sales up 9%, on top of 3% growth in the first quarter of 2011.
Merchandise and geographic trends were broad based.
Juniors and accessories were the best performing categories, while Florida remained the top region.
Earnings before interest and taxes grew to a record 14.4% of sales, up about 70 basis points, on top of an exceptional 160-basis-point increase in the prior year.
Our improved profit margin versus last year was driven primarily by leverage on expenses from the strong gains in same-store sales, and higher merchandise gross margin.
John will provide some additional color on these operating margin trends in a few minutes.
As we ended the first quarter, total consolidated inventories declined about 3% compared to the prior year, mainly due to lower pack-away levels that were about 45% of total inventories, down from 48% at this time last year.
More importantly, average in-store inventory declined about 9%.
For the balance of the year, we are targeting a mid single-digit percentage decrease in selling store inventories compared to 2011.
Like Ross, dd's is also benefiting from our ability to flow a larger percentage of fresh product to our stores by operating on lower inventory levels.
dd's above-planned sales and margin in the first quarter reflect that its merchandise offerings continue to resonate well with its value-focused customers.
Our store expansion program is on track, with a total of about 80 locations scheduled to open during 2012, comprised of 60 Ross and 20 dd's Discount.
Now John will provide further color on our first quarter results, and details on our second-quarter 2012 guidance.
- SVP and CFO
Thank you, Michael.
Our 9% comparable store sales gain in the first quarter was driven by mid single-digit growth in the number of transactions, combined with a low single-digit increase in the size of the average basket.
Again, operating margin grew by about 70 basis points in the quarter to 14.4%.
Leverage on the robust 9% comparable store sales gain drove a 55-basis-point reduction in selling, general, and administrative expenses, while cost of goods sold as a percent of sales was 15 basis points lower than the prior year.
Merchandise margin grew by 35 basis points, including 10 basis points from a lower shrink accrual, while occupancy expenses levered by about 20 basis points.
These favorable trends more than offset higher distribution costs of 20 basis points related to [pack-away] timing and 10-basis-point increases each in freight and buying costs.
The 55 basis points of improved SG&A was driven mainly by lower store expenses as a percent of sales.
During the first quarter, we repurchased 2 million shares for a total purchase price of $111 million.
We remain on track to buy back a total of $450 million in common stock during fiscal 2012 to complete the two-year, $900-million program authorized in early 2011.
Let's turn now to our second quarter guidance.
For the 13 weeks ending July 28, 2012, we now are targeting same-store sales to increase 3% to 4%, on top of a 5% gain in the prior year.
Second-quarter 2012 earnings per share are forecast to be in the range of $0.72 to $0.75.
This represents projected EPS growth of 13% to 17%, on top of a 20% increase in the second quarter of 2011.
Our second-quarter 2012 EPS targets are based on the following assumptions.
Total sales are expected to grow about 8% to 9%, driven by a combination of new store growth, and, as I just mentioned, same-store sales that are forecast to be up 3% to 4%.
We plan to open about 28 net new stores during the period, including 21 Ross Dress for Less and 7 dd's Discount.
Comparable store sales are forecast to increase 4% to 5% in May, 3% to 4% in June, and 2% to 3% in July.
Last year's same-store sales rose 4%, 5% and 7% in May, June and July, respectively.
We are targeting operating margin of 11.9% to 12.1% for the 2012 second quarter, up 20 to 40 basis points from 11.7% in last year's second quarter.
An increase in merchandise gross margin, combined with leverage on selling, general and administrative costs, is projected to drive the operating margin improvement.
Net interest expense is planned to be approximately $2 million, and our tax rate is expected to be about 39%.
We also estimate weighted average diluted shares outstanding of about 224 million.
Now, I'll turn the call back to Michael.
- Vice Chairman, CEO
Thank you, John.
As noted in today's press release, we are raising our 2012 guidance with earnings per share for the 53 weeks ending February 2, 2013, now forecast to be in the range of $3.26 to $3.37.
This compares to our prior guidance of $3.12 to $3.27, and earnings per share of $2.86 in fiscal 2011.
The 53rd week in 2012 is projected to add about $0.08 to $0.09 to earnings per share.
We are confident in our ability to meet these targets for a couple of reasons.
First, we remain well positioned in the off-price space in the current retail environment.
Equally important is our strong belief that we can continue to diligently execute the most critical strategic initiatives of our business.
These include -- ongoing investments in our merchandise organization; further reductions to inventories in our stores; and our continuing efforts to fine-tune and implement systems and processes that strengthen our ability to get the right merchandise to the right store at the right time.
In addition, we are pleased to report that our accelerated growth into new markets for Ross Dress for Less remains on plan.
We initially entered Illinois last October, with 12 stores in the greater Chicago area, followed by openings in Arkansas and Missouri.
During the balance of 2012, we expect to add more locations in these three states, while also entering Kansas, Kentucky and Indiana for the first time.
We also are now even more bullish about our total expansion prospects over the longer term.
As noted in today's press release, we've increased our long-term projected store potential to 2,500 locations in the United States.
Our current in-depth research, and proven ability to cluster stores closer together indicate that we can more fully saturate existing and new markets.
As a result, we currently believe that Ross Dress for Less can grow to approximately 2,000 locations across the country, up from our prior target of 1,500.
We also continue to project that dd's Discount can become a chain of about 500 stores.
Combined, this means we have the ability over time to more than double the size of our Company domestically, an exciting prospect.
At this point, we would like to open up the call, and respond to any questions you may have.
Operator
(Operator Instructions).
Kimberly Greenberger, Morgan Stanley.
- Analyst
Thank you so much, and congratulations on a really fantastic start to the year.
Michael, I'm wondering what analysis, if you could share with us, you performed to assess the real potential of Ross Stores.
Obviously, we can look at the map and the geographical exposure and see there's so much more potential here in the United States, but maybe you could just share with us a bit of the analysis behind how you determine the long-term potential for your store base and what was it that in particular drove the update to guidance today?
That would be great.
Thanks so much.
- President and COO
Kimberly, it's Michael O'Sullivan, I'll answer that question.
There are really two sets of things that we did.
The first was we looked at the market density that we currently operate in terms of number of stores per population.
We look to broader demographics in terms of our target customer and how many of our target customers are within each market.
Then we try to make an assessment what the real estate opportunities would be in each market.
Then we built it up, sort of bottom-up, market by market, to come up with the updated estimate, which as Michael described, went from 1,500 stores to 2,000.
The other point I would make, though, is we also -- we've taken a look at the success that we have had over the last several years in some of our newer markets, like the southeast and the Mid-Atlantic.
Again, that gave us confidence in terms of some of the density estimates we've used to come up with the assessment.
Operator
Paul Lejuez, Nomura.
- Analyst
I'm just wondering, when you look at the Chicago market and the 12 stores that you opened in Illinois, how many are hitting plan versus above plan?
I'm just wondering, given that market tends to be a little bit more weather-sensitive than some of your other regions, how do you feel you guys did in terms of getting that right product in those stores at the right time?
- President and COO
Paul, as Michael mentioned, we opened 14 stores in October in new markets.
12 of those were in Chicago.
We opened another four in new markets this past March.
So far -- I would caution you, it's still pretty early.
Those stores have been open six or seven months, but so far, we're pretty happy with how the openings have gone.
I'm basing that not just in terms of sales, but also obviously customer research that we've done and feedback that we've had from the customer.
We're pretty happy with how those stores have gone so far.
I think the more important point is everything we see in terms of what we've learned from that market reinforces for us that we're going to be successful in those new markets long-term.
We're feeling pretty good.
The final aspect of your question, have we learned anything or seen anything in terms of weather patterns or assortment issues.
Nothing out of the ordinary.
I think we've planned the market pretty well.
We feel pretty happy about our plans.
Now, there are some tweaks we're going to make to the assortments, but nothing different to what we would do with most new stores.
I think we're pretty happy with how things are going.
- Vice Chairman, CEO
In terms of a grade as you asked about, how we assess our assortments, I would give us a good.
We see a lot of opportunity improving there based on learnings that we've gotten so far, both statistically and visually.
- Analyst
How many of the 500 incremental Ross Stores should we look at as being fill-in and more part of a cluster strategy as opposed to new markets?
- President and COO
I think we need to go back and look at that break out in terms of which are in existing markets versus which are in new.
Let us take a look at that.
Operator
Rick Patel, Bank of America.
- Analyst
Pack away inventories declined on a year-over-year basis as a percentage of total inventory and in dollars.
Can you help us think about the implications of that?
Are you seeing less compelling product in the marketplace than you did versus last year?
Does it have to do with changes in product costs?
How do you expect to pack away inventories to trend as we go through the year?
- Vice Chairman, CEO
It's hard to say how they will really trend through the year.
It's based on opportunities.
We're seeing buying opportunities that are actually improving significantly as we move through the season.
Part of the reason our pack away level is below last year is we're so far exceeding our sales plans that we've pulled some of that forward into our stores.
Some of the product also that might have gone into pack away has flowed directly to our stores now.
Pack away, keep in mind, is some of the best product that we can buy and is closeouts.
We expect, based on market conditions that we're seeing, at certain levels of retailing, that there's going to be a sizable amount of product and we're seeing that both bust open at this point.
- Analyst
A question on your longer term real estate targets.
Can you drill down a little bit and talk about how many of these locations are A quality versus B and C?
How should we think about the sales productivity and four-wall margins of these stores that you can build out over the outer years?
- President and COO
On the first part about breaking out by type of real estate, very hard for us to predict.
In order to make the cut, in order to be included in our assessment, these would have to be locations that we believe we could be successful in.
What was the second part of that talking about the real estate grading?
- Analyst
How should we think about sales productivity and four-wall margins, your incremental stores as you think about the longer term time horizon?
- President and COO
We would expect these stores over the long-term, obviously in the first few years, they take a few years to ramp up.
Over the long-term, we would expect them to hit our proper targets and be in line with stores that we open today.
Operator
Jeff Klinefelter, Piper Jaffray.
- Analyst
Michael, I had a question on some of the product trends; Juniors and accessories standing out as top performing.
I think that's great and in some cases in contrast to some of the other moderate department stores own trends.
Curious if that's -- any other context around it or detail around it, tops versus bottoms, are you seeing it broad based across those categories?
Specifically in color, I think we're all hearing about color driving business right now in fashion and some others are caught behind and chasing that color product.
Curious, given your pack away business model, how you're dealing with that quickly up trending product category.
- Vice Chairman, CEO
Well, color is the key fashion component this season.
In our business, when we really want to get current in color, something like that, that really is done in more upfront product rather than pack away.
It wasn't there last year.
In all likelihood, we probably would not be buying into that for pack away, for two reasons.
One, it would be less available.
And two, it would be more risky because the successful colors today aren't necessarily going to be the right ones for next spring when you have fashions shift that we're going through.
The color is driving the business, in the areas you said and beyond in the store.
- Analyst
In terms of keeping up with that and potentially chasing it into all the way through the summer, eventually into fall, that's something that you feel very comfortable you can keep up with upfront buys in the current market?
- Vice Chairman, CEO
To a degree.
To where we've seen the fashion trends early enough and we're able to buy into it, the answer is obviously yes.
There are certain pockets where we didn't.
Remember, the market is on color, there's a certain level of closeouts that are available and it's probably not enough to fill everyone's pipeline.
We think we'll have an adequate level, is probably the best way I can answer.
Operator
Evren Kopelman, Wells Fargo.
- Analyst
Congratulations on a great quarter.
I wanted to ask about -- what's impressive is your ability to run your stores and compositively with the lower inventory levels.
Can you talk about what kind of changes you have made so far in your supply chain and distribution, if there are further investments you need to make to continue with the strategy?
- President and COO
Evren, it's Michael O'Sullivan.
In terms of additional investments, I think we've mentioned before over the next few years, we expect to open up a couple of major additional distribution centers to keep pace with our growth.
That's the forward-looking pace.
In terms of the changes we've made over the last five or six years, we've made a number of adjustments to how we process goods and add DCs, and how we flow those goods, stronger DCs to the stores to try and speed up that process and get that in transit time down as low as possible.
I think that certainly contributed to our ability to carry less inventory in the stores.
- Vice Chairman, CEO
I would also add the investment in dollars and processes and people that we put in place in planning at a more localized level also has helped to make our ability to turn merchandise faster and have the right product in the right store at the right time possible.
Operator
Adrianne Shapira, Goldman Sachs.
- Analyst
I was wondering, we obviously saw a clear step function higher in your comp growth this quarter to the 9% range.
I'm wondering if you could shed some light, what you're seeing out there on the competitive landscape.
Clearly, we're seeing some share shift across the mid-tier department stores, what you're seeing, and is there anything that you can read where you're getting disproportionate share in terms of overlap with some key competitors?
- Vice Chairman, CEO
I think that overlap of share is hard for us to quantify.
We're fortunate enough in the performance that we had for the first quarter.
Certainly weather aided us, and as you said, some shifts going on in the mid tier, we think helped us, although it's hard to quantify.
- President and COO
The one thing for sure, with the 9% comp, we're obviously -- we are pulling in customers, and pulling in business from somewhere.
As Michael said, it's hard for us to give you a breakout of where that's coming from.
- Analyst
Following on that, given that there does seem to be some shifting in the competitive landscape, what, if anything, are you seeing in terms of the pricing structure?
Are you seeing a more intense, aggressive response, as everyone's looking to grab some of that available share?
- Vice Chairman, CEO
I think pricing is pretty aggressive out there.
I think it's a fairly promotional timeframe.
I don't think people are, as you said, trying to grab share from -- and trying to position themselves in the shifts that are going on.
- Analyst
To follow on to that, given that aggressive environment, how do you think about merchandise margins going forward for the remainder of the year?
- SVP and CFO
We would look to take our inventories down, probably to the single digits, Adrianne, that should help us with turn and clearance balances.
We will see a positive there.
I would also remind everyone that in the third quarter, over the past several years, we have had nice benefit from our shrink results.
We haven't planned any such benefit this year over and above our accrual.
Having said those two elements for the remainder of the year, for the year, we would see gross margins being flattish.
Merchandise margins being flattish.
Assuming we don't do better on shrink than we have planned.
Operator
Laura Champine, Canaccord Genuity.
- Analyst
I had a question about the timing of the disclosure that you have more square footage opportunity than we previously thought.
Also, Michael, you mentioning the new states where you're operating.
Should we be thinking about step up in the percentage growth for your store units as we move into 2013 and beyond?
- President and COO
Laura, let me break down those two pieces.
In terms of the store potential that Michael referenced, the 1,500 stores going to 2,000 stores, obviously that's our long-term potential.
We look at that periodically and, based upon number of factors over the last few years, we felt it was appropriate to raise that number.
There's a separate issue which you are referencing, which is our unit count growth, or our store count growth.
That's been running at around about 6% to 7% per year, so about 70 stores, 70 net new stores a year, which is what we'll open this year.
Again, separately, we look at that periodically.
From time to time, we might tweak it.
I think it's unlikely that we would make any radical changes to that number.
For your modeling purposes, it is unlikely that would change radically, but it's certainly possible that it would get tweaked over time.
Those two things are -- they're separate assumption, separate issues.
Operator
David Mann, Johnson Rice.
- Analyst
In terms of the dd's performance, can you update any details of how they are doing and what kind of contribution we should expect this year?
- President and COO
David, as you know, dd's has been fairly profitable for the last couple of years.
It's been accretive to our earnings.
Dd's in 2011 saw a pretty significant increase in profitability.
Dd's has benefited from a similar approach to what we've taken at Ross in terms of lowering inventory levels and using that to drive margins and drive sales.
Given that increased profitability, we've seen that continue into Q1 and we expect dd's contributions to continue to improve in 2012.
- Analyst
John, the distribution cost issue tied to pack away, how should we think about that in the guidance for the rest of the year?
- SVP and CFO
We had a 20-basis point exposure in the first quarter based on the pack away timing.
As we look to the year, we see DC costs being relatively flat and we don't see -- again, if pack away comes in as planned, although we're optimistic about what those levels might be.
But if it comes in as we have it planned, we see really no impact in any significant quarter throughout the year.
- Analyst
One last question on freight costs.
Do you now expect that to de-lever this year?
- SVP and CFO
Slightly.
We're up against some headwinds in freight.
Fuel's up a bit.
First quarter, we had some mix issues.
I think where we got some slight headwinds in freight.
Operator
Marni Shapiro, The Retail Tracker.
- Analyst
Congratulations.
If you could -- I believe you mentioned that the basket was up.
I was curious if you're seeing that more in units or if it's cost per unit.
The number of units or cost per unit.
If you can just talk a little bit about traffic.
Are you seeing your core consumer come in more frequently?
Or, are you still seeing new customers come into the store?
- Vice Chairman, CEO
In terms of the first piece of that, Marni, we're seeing actually the basket, the average unit retails are up a little bit, but most of it's -- the preponderance of it's based on traffic.
- President and COO
In terms of the traffic itself, Marni, it's a mix.
It's new customers and existing customers either coming to the store more often or spending more when they come to the store.
- Analyst
Oh, well that's perfect.
Congratulations, guys.
Operator
Richard Jaffe, Stifel Nicolaus.
- Analyst
Just a follow on.
Obviously, margins are improving despite a little bit of a decline and then the pack away, your best business as you described it, your highest margin merchandise category.
Wondering, what's changed in your buying methodology or what you see different in the marketplace that's helping you fuel this significant improvement in the merchandise margins, not only good, but even better to offset some of the costs on the freight and buying side.
- Vice Chairman, CEO
Could you repeat that question?
- Analyst
Why are merchandise margin's up so much?
- Vice Chairman, CEO
That would be good bargain?
- SVP and CFO
Inventories were down.
Turns are faster.
Clearance is down and we had lower mark down.
That trend has continued and we expect it will continue in the future.
As it relates to pack away, as Michael alluded to, we were chasing a 9% comp in the quarter, so we use some of that pack away to chase some of that comp.
Our philosophy around pack away hasn't changed.
- Analyst
No, I understand.
It means that your buying was even better and trying to understand at what end of the equation was it better, in the marketplace or in the stores, the faster turns.
- Vice Chairman, CEO
Combination.
Operator
Roxanne Meyer, UBS.
- Analyst
Let me add my congratulations to a terrific quarter.
A couple questions.
I'm curious, juniors has been strong for a while now and I'm wondering if the spread has been widening lately between juniors and some of your other categories.
Or, have you seen pretty much broad-based strength in your recent comp acceleration?
As it relates to your expansion strategy, are there any major markets included now that weren't there before and do you have any plans to change average store size?
- SVP and CFO
Juniors has been strong for a while and it's distance from other business is relatively constant.
- President and COO
In terms of expansion markets -- no, there's no additional markets that weren't there before.
We're currently in 29 states.
As you could imagine, to get to the 2,000 stores that Michael described as our estimated for potential, we have a plan to over time expand into additional markets, additional states.
There's no real change to that sequence in terms of which markets we're moving to first.
In terms of the average store size, we frequently look at average store size and we actually are relatively flexible based upon real estate availability about store size that we'll take, but no major changes to average store sizes at this point.
Operator
(Operator Instructions).
Mark Montagna, Avondale Partners.
- Analyst
I've got two questions.
Was wondering, regarding demographics, are you seeing any changes in terms of your customer demographic with regard to age and income?
Also, with the 2,000 store count, does that include any expansion towards more rural type locations?
- President and COO
Mark, in terms of demographics, we slice and dice our business all the time by demographic, age, income, ethnicity, et cetera.
No real callouts there.
I think we're pretty happy with how we're doing across various demographic segments.
What all of our customers have in common is they love our bargains, no matter what the demographics are.
Consequently, our business has been driven -- has been broad based in terms of the customer mix.
The second part of your question in terms of getting to the 2,000 store count potential, I would say that the mix of urban and rural stores would be much the same as it is for our chain at the moment.
We're not -- it doesn't represent any kind of departure in terms of that mix to get to the full potential number.
- Analyst
By rural, what I'm talking about is more -- taking a step further out in your normal geography.
You're not taking any further step out to smaller towns than is normal?
- President and COO
There's no assumption of that in the estimate that we've given, no.
Operator
Brian Tunick, JPMorgan.
- Analyst
Two questions.
Was curious if you could maybe talk about the differences in the four-wall margins between the dd's and Ross and what would be the differences in margins there?
Also on the third quarter, are you guys updating your guidance at all on how you think the shrink will play out, given how strong your inventory turns and your above plan sales have been here in Q1?
- President and COO
On the dd's piece, Brian, dd's four-wall contribution is very similar store level to Ross and let me define four-wall contribution is strictly four-wall.
Gross margin, less store, less expenses.
When you do that math for a dd's store and you do that math with a Ross store, you end up with a very similar number.
- SVP and CFO
Brian, as it relates to Q3 and quite frankly the back half of the year, we typically update that and review that with our second quarter earnings call, when we have more visibility in a period.
Operator
Patrick McKeever, MKM Partners.
- Analyst
Understanding that it is difficult to say where the market share gains are coming from, are you seeing stronger sales at stores that are located near a Penney's store or in markets where Penney's has more stores?
- President and COO
Patrick, I think that's a good question.
Certainly something we've looked at.
I go back to a point we were talking about a moment ago.
With a 9% comp, we know we're taking share from somewhere.
As we've looked at where it's coming from, the thing about the retail market, the apparel retail market, it's very fragmented from a competitive point of view.
The customer has lots of choices, lots of places they can shop for value.
We know if we deliver value to the customers, we'll draw shoppers, we'll draw customers from a range of different retailers.
To answer your question, because we've looked at our stores that are near JCPenney or near other mid tier stores, they are doing very well.
We also looked at our stores that aren't near JCPenney and they are doing very well, too.
It's hard for us to give you a conclusive answer in terms of quantifying where we're getting our share gains.
Suffice to say that, with a 9% comp, they are coming from somewhere.
- Analyst
Have you, or do you plan to make any adjustments in your marketing to pick up more share or to go more aggressively after those customers?
- Vice Chairman, CEO
No, our marketing position is just where it's been.
- Analyst
And just a second quick one.
Product costs, we're hearing from other retailers about some declines there, looking into the back half of the year, maybe in the mid single-digit area.
Is that consistent -- are you seeing any -- that same kind of dynamic?
- Vice Chairman, CEO
Across many categories, not all, and in some cases, it can be a little better than that.
In other cases, not quite as much.
Labor costs are going up where much of our product is going up.
In some cases, that mitigates some of it.
It's a little bit of a mixed bag, but we are seeing some modest improvement.
- Analyst
You would view that as favorable to your model?
- Vice Chairman, CEO
No.
Remember, we price off -- we have to price off of how main stream retailers are pricing.
If they drop their prices accordingly, then it really doesn't mean much for us.
Operator
Dana Telsey, Telsey Advisory Group.
- Analyst
Good morning, everyone, and congratulations.
You mentioned in the new store targets you are talking about with some of the stores are going to be put closer together.
How are you modeling or size of stores, sales productivity of stores, how should we think about the breakeven cost to open stores in this new prototype for both concepts?
- President and COO
Dana, in terms of getting to that 2,000 store potential, we actually haven't made an assumption that stores will necessarily be denser and denser.
What we've done is we've looked at places where we don't have stores or places where we have opportunities to backfill stores and, based upon what we already know in terms of how many Ross Stores a certain market can support.
Based on what we already know about Ross Stores volumes and the profitability of those stores, that's how we built up the 2,000.
We haven't stretched it out and said, can we load in even more stores than we currently operate in certain markets or can we achieve sales productivity levels that we don't currently achieve.
We've really modeled it on what we've already achieved in terms of individual store performance.
As I say, we looked at places where we don't have stores or places where we know we have opportunities for additional stores.
- Analyst
Is there a timeframe to get to this number?
- President and COO
We have approximately 1,100 stores right now.
Given that our pace of new store growth is around 70 stores a year, to get to 2,000, it's a long way off before we would hit that potential.
Operator
(Operator Instructions).
Daniel Hofkin, William Blair and Company.
- Analyst
Very nice quarter.
One follow-up question to Brian's question about the guidance.
Taking up the full year guidance by I think roughly $0.03 additional above and beyond what you beat the first quarter by from your original guidance, is that primarily just with the strong visibility here early in the second quarter, or is there something else that's playing into that?
That would be my first question.
- SVP and CFO
We guided the year with 1% to 2% comp.
With our first quarter results and our anticipated second quarter comp, that would put the year at a 3% to 4% comp.
It's really a function of first quarter results and our anticipated second quarter results that is informing us on what the total year may look like.
- Analyst
With regard to margins and product costs and your comment earlier about the promotional pricing environment, are you seeing that -- you described it as intense.
Are you seeing it as more intense than the pre-holiday period last year?
- Vice Chairman, CEO
No, pre-holiday last year was a whole other world.
This is more intensity than a year ago at this time.
- Analyst
When I say pre-holiday, I mean prior to the fourth quarter of last year.
In other words --
- Vice Chairman, CEO
It's a little more intense than that, yes.
- Analyst
You feel like from a product -- given that you need to price on a relative basis compared to full price, do you feel like on a relative basis, the product cost picture, the procurement cost is favorable enough that the spread is neutral, would you say, or how would you describe that?
- Vice Chairman, CEO
It's neutral to favorable.
Operator
I'm showing there are no further questions at this time.
I'll turn it back over for any closing comments.
- Vice Chairman, CEO
Thank you all for joining us today and for your interest in Ross Stores, and have a great day.
Operator
Ladies and gentlemen, this concludes today's conference call.
You may now disconnect.