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Operator
Good day, and welcome to the Rollins, Inc. Second Quarter 2018 Earnings Conference Call. Today's conference is being recorded. (Operator Instructions)
I would now like to introduce your host for today's call, Marilyn Meek. Ms. Meek, you may begin.
Marilyn Meek
Thank you, Todd. By now, you should have all received a copy of the press release. However, if anyone is missing a copy and would like to receive one, please contact our office at (212) 827-3746, and we will send you a release and make sure you are on the company's distribution list.
There will be a replay of the call, which will begin 1 hour after the call and run for 1 week. The replay can be accessed by dialing 1 (888) 203-1112, with the passcode 3402261. Additionally, the call is being webcast at viavid.com, and a replay will be available for 90 days.
On the line with me today and presenting are Gary Rollins, Rollins' Vice Chairman and Chief Executive Officer; John Wilson, Rollins' President and Chief Operating Officer; and Eddie Northen, Senior Vice President, Chief Financial Officer and Treasurer. Management will make some opening remarks, and then we'll open up the line for your questions.
Gary, would you like to begin?
Gary W. Rollins - Vice Chairman & CEO
Yes, Marilyn, and thank you, and good morning. We appreciate all of you joining us for our second quarter 2018 conference call. Eddie will read our forward-looking statement and disclaimer, and then we'll begin.
Paul Edward Northen - Senior VP, CFO & Treasurer
Our earnings release discusses our business outlook and contains certain forward-looking statements. These particular forward-looking statements and all other statements that have been made on this call, excluding historical facts, are subject to a number of risks and uncertainties, and actual risks may differ materially from any statement we make today. Please refer to today's press release and our SEC filings, including the Risk Factors section of our Form 10-K for the year ended December 31, 2017, for more information, and the risk factors that could cause actual results to differ.
Gary W. Rollins - Vice Chairman & CEO
Thank you, Eddie. We're very pleased to report our 49th consecutive quarter of improved revenue and earnings. For the quarter, our revenues grew 10.8% to $480.5 million compared to $433.6 million for the same period last year. Net income increased 21.1% to $65 million or $0.30 per diluted share compared to $53.7 million or $0.25 per diluted share for the same quarter last year.
Revenues for the first 6 months rose 9.9% to $889.2 million compared to $808.8 million for the same period last year. Net income increased 20.9% (sic)[21.4%] to approximately $113.6 million, (sic)[$114.1 million] with earnings per share of $0.52 per diluted share compared to $94 million or $0.43 per diluted share for the same period last year.
We experienced good growth in all of our business lines, with residential up 11.6%, commercial pest control grew 6%, and termite and ancillary services rose 16.9%. Eddie will provide greater detail on our financial results in a few moments.
I'm extremely pleased with the expansion that we continue to make with our global footprint. During the quarter, we made 2 significant acquisitions in this regard. In May, we acquired Guardian Pest Control in the United Kingdom. Guardian was founded in 2002, and is well-recognized for its pest control services, (inaudible) air disease control and hygiene services. These services are provided to commercial customers throughout the U.K.'s Midlands. This acquisition, our fourth in the U.K., will help us to expand our footprint within this country. As in the past, we look forward to sharing best practices with one another.
On July 2nd, we marked another important company milestone having closed on the acquisition of Aardwolf Pestkare, our first-company owned acquisition in Singapore. Founded in 1997, Aardwolf is a highly regarded company and known for its superior pest control and specialty services to both residential and commercial customers. In selecting the partner with Rollins, founders John Ho and Patrick Chong shared that it's taken them 3 years to find the company that had the same business philosophy that they have. Both of our companies share a commitment to quality service and care for employees. We're most pleased that Dr. Chong will remain in a leadership role, and we look forward to working with him and his fine team with the goal of becoming the dominant pest control provider in Singapore. The landmark acquisition expands our residence now into 54 countries worldwide. John will provide greater details on those acquisitions.
We received an overwhelmingly positive response from our employees resulting from the tax-related benefit improvements announced last quarter. If you recall, we granted Rollins stock to over 7,000 employees based on tenure with the company. This was a onetime charge for the second quarter P&L. On a going forward basis, our 401(k) plan was improved, which benefited all participating employees. This was complemented by an additional floating holiday and an enhanced college scholarship program. Investing in our people is always beneficial and critical to our mission to become the world's best service company.
Before turning the call over to John, I'd also like to acknowledge HomeTeam's receiving for the seventh time in a row David Weekley's highly coveted Partners of Quality Award (sic) [Partners of Choice Award]. David Weekley Homes is the largest privately held builder in the country. Implementing its rigorous supply feedback platform is a way to measure world-class vendor excellence. And to demonstrate their commitment to partner with their suppliers believing that when a partner improves its relationship with them, they both become better providers in the marketplace. HomeTeam performs thousands of services for David Weekley Homes at 13 cities where they conduct business. This award confirms HomeTeam's commitment to providing exceptional service to its business partner.
I'd now like to turn the call over to John.
John F. Wilson - President, COO & Director
Thank you, Gary. I'm often asked about the whether the tight labor market and the competition for talent is impacting our business. As you well know, in April and May, the unemployment rate reached lows not seen since 2000. However, I'm pleased to report that our brands are dealing fairly well with this issue.
We believe the strength of our various brands recognition and their reputation has helped, evidenced by the volume of applicants we continue to get for employment opportunities at Rollins companies. Through the first half of this year, our number of applicants per job opening was similar to a year ago. And for March and April, when unemployment figures hit their lowest, our applicant flow remain comparable to 2017 levels as well.
That said, we recognize a strong applicant flow is not enough. We also have to ensure that our hiring processes are efficient and that we select the right people. Towards that end, we have made a few changes to our assessment tools and preemployment screening processes to reduce the time it takes to get someone on board and begin their training programs. Any reduction in time we can implement around these processes reduces the risk that we lose a good candidate to some other employer. Most importantly, it allows us to interview hard and ultimately choose well.
One of the most important ways we do that is by having our top job candidates complete what we call an observation day, where the candidate spends time shadowing one of our top employees who performs really well in the same type of work. This helps the candidate to decide whether the work we do in our company is a good fit for them. We get to see how they interact with coworkers and their likelihood to fit into the team. This additional step also helps to ensure we select the best people.
One other added benefit of taking the time for observation period is that it keeps the candidate engaged and active in the process, and gives our managers a bit more time to check background and references on their candidates.
4.5 years ago, we pledged to hire 1,000 veterans over 5 years, and we've put more effort into recruiting military veterans. These folks are returning from Iraq, Afghanistan and other places around the world and are well trained, very motivated and very disciplined. I'm happy to report that we have exceeded that goal by 177 new team members prior to the fifth year being completed.
At the end of last year, we also hired a human resources consulting company to review the effectiveness of our compensation programs. They found that our company is in the top quartile on compensation for comparable industries. However, they have also shown us areas to improve.
We feel strongly that being the employer of choice for the pest control industry and even for the service industry at large will continue to provide us with a good supply of candidates to choose from. In addition to ensuring we'll get the right people on our team, we also want to get them up to speed more quickly. As I mentioned on the previous earnings call, we're evaluating the best way to move forward. Prior to making ill-advised decisions, we decided to survey our new hires to see how well we were doing with their on-boarding experience. We found out we weren't always doing a very good job of providing these folks with an experience that would help them to be successful and leave our customers happy.
In late 2017, we implemented new on-boarding processes to improve the experience. We wanted them to feel a part of the team from day 1 and to quickly get the training and development they need to learn their jobs more quickly. By making these changes based on the survey feedback, we have made improvements. Today, our on-boarding surveys tell us that 93% of our new hires are proud to work for our brand and over 90% said they would recommend our company as a great place to work.
Of course, there is a lot more to this than just selecting and hiring new team members. We have to train them exceptionally well, provide them with all the tools necessary, show them that there is plenty of opportunity with our company, compensate them well and most importantly treat them well. There is certainly a lot of moving parts to it, but it is well worth that extra effort to ensure that we build and maintain a strong team. So while the labor markets is tight, we are continuing to adjust. We know talented people have choices, and we want the Rollins brands to be a leading contender for the best talent.
Following up Gary's remarks on our acquisition of Aardwolf and Guardian, I wanted to reiterate how pleased we are to have them join our company. The depth and talent of the leadership team at Aardwolf played the major factor in our desire to join with this organization. With a strong history of growth and leadership in the industry, Aardwolf shares many similarities with the Rollins family of brands.
Gary mentioned that Patrick Chong remains with us to lead this talented team forward. We wish John Ho well as he transitions into retirement and begins to travel and spend quality time with his family. We look forward to working and learning from these new members of the Rollins family for years to come.
I will now turn the call over to Eddie.
Paul Edward Northen - Senior VP, CFO & Treasurer
Thanks, John. The hiring method that John discussed is extremely timely with the historic revenue growth rates that we've seen this quarter, which followed a very strong Q1. Our M&A made up roughly half of the 10.8% growth rate that Gary mentioned. The remaining 5.4% organic growth rate drove the need for accelerated hiring and additional service payroll to get these new accounts up and running for the quality service.
Our financial results continue to show the impacts of our extremely high level of acquisitions over the past 6 months as depreciation and amortization impacted both our income before taxes and net income. That said, we look forward to the related profit improvements in the future.
For the quarter, all of our service lines showed significant growth, and keys to the quarter included historic commercial organic revenue growth; substantial increase in depreciation and amortization as a result of multiple acquisitions; and thirdly, fleet expense increased, which was impacted by lease costs and a significant increase in fuel price per gallon.
Looking at the numbers. The second quarter revenues of $480.5 million was an increase of 10.8% over the prior year's second quarter revenue of $433.6 million. Income before taxes increased 4.7% to $90.2 million from $86.1 million in 2017. Net income rose 22.1% to $65.5 million, and earnings per share increased 20% to $0.30 per diluted share in the second quarter of 2017.
As we discussed last quarter, there were 2 unusual items that affected the profit numbers compared to the typical quarter and they will continue to do for the remainder of 2018. The first was the enhanced employee benefits that Gary referred to earlier. This impacted the second quarter by about $0.01, due in part to the expense related to our enhanced 401(k) match and the onetime stock grants to many of our U.S.-based employees. We received very positive feedback from our workforce on this tremendous use of a portion of our tax savings.
Additionally, the second significant item is the increase in recent acquisitions, which has increased our amortization of intangible assets for the quarter by 27.3%. Over the past 5 years, our average increase of amortization of intangible assets, over year -- year-over-year, has been 9.5%. Compared to last year, this significant increase also impacted the earnings per share by $0.01 and is a tremendous investment for our future.
With our strong increase in pest control revenue generated, there is an aspect of our business that we have not spent a lot of time discussing in the past. This is related to startup cost for new recurring business. This would include initial sale, materials and supplies, sales commissions and labor cost, all of which falls in the first month of service, but only a portion of the revenue recognized. For commercial customers, this would include equipment needs, such as rodent traps, fly lights and bait stations, just to name a few.
The time we get this equipment in place and to provide the needs of the new account reduced the profit contribution for the first 3 to 4 visits. Once we are at that 4 to 5 visit level, the profitability significantly improves, and this is a key reason that we concentrate on high levels of customer service to ensure that we retain these customers for years to come.
Because of the consistency of our organic revenue growth over the years, this has not been readily visible in our quarterly numbers. With the recent significantly accelerated organic growth, especially on the commercial side, the revenue growth of over 4% in Q1 and Q2, we felt that this was a timely discussion for us to have.
A deeper look into our organic growth rates reveals that in Q2, our recurring revenue grew greater than 10%, well above our historic norm. We believe that our investments in technology, training and our employee base are paying these dividends. In comparison, we know that onetime revenue is immediately profitable, but the recurring revenue will ultimately generate excellent profitability. With strong residential and commercial retention rates, this investment will pay dividends for years to come.
Let's take a look at the revenue by service line for the second quarter. As discussed earlier, our total revenue increase of 10.8% included 5.4% from several acquisitions, and the remaining 5.4% was from pricing and organic growth. In total, residential pest control, which made up 42% of our revenue, was up 11.6%. Commercial pest control, which made up 37% of our revenue, was up 6%. And termite and ancillary services, which made up approximately 20% of our revenue, was up 16%. Our commercial growth has trended higher over the past 5 years. But as I've mentioned, this quarter is the fastest growth that has occurred during that time period.
Again, total revenue less acquisitions was up 5.4%. And from that, residential was up 6.1%, commercial increased 4.2% and termite improved 3.3%. When we take a look at the quarter, taking out the impact of foreign companies and currency, in total we grew 10.9%, residential grew 11.5%, commercial pest control was up 5% and termite and ancillary improved 16.7%.
In total, gross margin for the quarter was 52%, down from 52.8% prior year's quarter. A large impact was felt from gasoline costs that were up on average $0.39 per gallon compared to last year. However, our efforts around route optimization through our Virtual Route Management system continues to see improvement and partially offset the fuel increase. The second quarter, and specifically June, revealed the best improvement in stops per mile since we completed our rollout of the Virtual Route Management system in 2017.
Fleet expenses in total increased $3.5 million or 21.5% for the quarter, driven by fuel price increases that I mentioned and lease vehicle expense. Personnel-related costs were up due to the 401(k) plan company match and stock grant that we began to amortize this quarter.
Depreciation and amortization expense for the second quarter increased $2.8 million to $16.4 million, an increase of 20.8%. Depreciation increased $936,000 due to acquisitions, vehicle leases and equipment purchases, as mentioned before. Amortization of intangible assets increased $1.9 million, due mostly to amortization of customer contracts included in the various acquisitions.
Sales, general and administrative expenses for the quarter increased $13.7 million or 10.6% to 29.8% of revenues, down 0.1 percentage point from 29.9% for the first quarter last year. The decrease in the percent of revenue is due to lower salaries, which increased slower than revenue, and reduced professional services as we wrapped up various projects.
As for our cash position, for the quarter ended June 30, 2018, we spent $14.2 million on acquisitions compared to $11.2 million the same quarter last year as we continued to deploy higher levels of cash on acquisitions year-over-year, and $61.1 million on dividend, an increase of 22%.
We had $14.2 million of CapEx, which was up 27% from 2017, primarily from planned IT upgrades and the Northwest acquisition. We ended the quarter with $87.9 million in cash, of which $40.1 million is primarily held in non-interest-bearing accounts of various domestic banks.
There is one other item to note related to our cash flow moving forward. We have initiated the process to transition our pension plan to an insurance provider. The time line will take the next 16 to 18 months, but with the pension plan over 100% funded, interest rates rising, and pricing very attractive, we felt this was the best time to move forward. On an annual basis, historically, we have made a $5 million contribution to the pension plan. This means that we do not have any plans to make this payment moving forward in time.
Last night, the Board of Directors declared a regular cash dividend of $0.14 per share that will be paid on September 10, 2018 to stockholders of record at the close of business, August 10, 2018. The cash dividend is a 22% increase over the prior year. This marks the 16th consecutive year the Board has increased our dividends by a minimum of 12%.
Before I turn the call over to Gary, I'd like to ensure that you are all aware of our Analyst Investor Day on August 10th at the New York Stock Exchange, recognizing the 50th anniversary of Rollins as the publicly listed company on the New York Stock Exchange. Gary, John, Julie and I will be giving an update on several parts of our business as we see them today and moving forward.
Gary, I'll turn the call back over to you.
Gary W. Rollins - Vice Chairman & CEO
Thank you, Eddie. We're happy to take your questions at this time.
Operator
(Operator Instructions) We'll take our first question from Jamie Clement with Buckingham.
James Martin Clement - Analyst
Eddie, if I can start with you, if you don't mind. Typically you guys don't talk about on a quarterly basis the difference between growth and recurring revenue versus organic growth. And I think based on the numbers you gave, the recurring number, I think, was like 2x, that would be already pretty strong organic growth. What exactly is the difference there? Because like generally speaking, if I think about you adding a commercial customer, I consider that recurring. And if you sign a residential customer to a 1-year contract, I would also consider that recurring. What's the difference there?
Paul Edward Northen - Senior VP, CFO & Treasurer
Well, the reason why we pointed out, because our profitability really begins after that third or fourth visit. Yes, so the first visit, so the first, second and third visit, if it's a commercial account, we're setting up all this equipment, we're setting up the bait stations, we're setting up the rodent traps, we're learning the customer. And by that fourth to fifth visit is really when all of that is behind us, all the expense of all that is behind us, and that's when the profitability really improves rapidly. To a lesser degree, we'll still see that on the residential side. We may have sales commission that may be a part of that new residential sale or we may also have a learning curve with the new customer as well. So we were just pointing out with the rapid growth on the organic side, that's a little bit different than what we've seen in the historical kind of regular organic growth that we see.
James Martin Clement - Analyst
Okay. And then just...
Paul Edward Northen - Senior VP, CFO & Treasurer
It's like -- it goes well as we move forward, Jamie.
James Martin Clement - Analyst
Sure. And then on the investments that you all have made this year into your employees. I think you said it was about $0.01 for the second quarter. I think you said it was about $0.01 for the first quarter too. Am I right about that?
Paul Edward Northen - Senior VP, CFO & Treasurer
That's correct.
James Martin Clement - Analyst
Should that -- I was a little unclear, should that impact go -- would be the same in Q3 and Q4? Or should that go down because you've already given up the stock?
Paul Edward Northen - Senior VP, CFO & Treasurer
It will be slightly less. So we began the amortization. We'll have a slightly less amount of amortization in Q3 and Q4. So it will probably -- to your point, I'll probably round down slightly less than $0.01.
James Martin Clement - Analyst
Would it also be fair to say that based on John's comments about hiring more folks and that kind of thing, I would imagine that your technicians are more profitable, all else being equal after they've been on the job. I don't know what the right number is, 9 months, 12 months, than when they just start. If you're adding a bunch of new business, you're adding new employees, you sort of hit a little bit of a double-whammy there, right? And it's temporary, right?
Paul Edward Northen - Senior VP, CFO & Treasurer
That's right. You're right, we're going to have the training expense. You're going to have, obviously, hiring expense when you're hiring more people as we're able to grow this revenue as well as we're able to grow. And that's part of the reason why, John talked a couple of quarters ago about the on-boarding process and making sure that we're doing the right things to move that retention in the right direction, and why he wanted to follow up on that in this quarter. You have anything else you want to add to that, John?
John F. Wilson - President, COO & Director
Yes. Jamie, in some markets, depending on regulatory requirements, it takes us 90 days to get a new person on the street and producing revenue, start taking care of customers. So you're absolutely right. The longer they're aboard, the more profitable and the better that is. In addition, it costs some number, anywhere from $5,000 to $10,000 just to source and hire a new employee. So it's a pretty expensive proposition upfront. But that's why we want to put so much effort into sourcing right, hiring right, retaining those people.
Operator
We'll take our next question from Tim Mulrooney with William Blair.
Timothy Michael Mulrooney - Analyst
So the gross margin contracted, I think, 80 basis points in the quarter, which was a little bit more than what we were expecting. How much of this was related to stronger organic growth, on-boarding new customers as you discussed in your prepared remarks? And how much of this was impact from recent acquisitions?
Paul Edward Northen - Senior VP, CFO & Treasurer
Yes. So I would say the organic growth was probably from a weighted average perspective, was probably the larger piece of that. So we have more employees spending a little bit more time on those new customers as we added them so rapidly over these last 2 quarters. But then, fleet is also a piece of that as well. The fuel price is up on average $0.39 per gallon, and then our lease vehicle cost is up. So as we're adding these new customers and this new revenue, and we're adding new employees, we have had additional vehicle lease expense as well. So those were 2 of the key items that really made that impact that you mentioned.
Timothy Michael Mulrooney - Analyst
Yes. Okay, thanks. And then secondly, on international expansion. I mean, with some of the recent acquisitions you have expanded your presence in the U.K., now Singapore, you guys have leading positions in Canada and Australia as well. Could you just talk about the international path to landscape? I mean, are there any other large international markets where maybe you have a smaller presence today, but they have a large TAM and may be right for consolidation or further investment in the future? And are these mostly in Europe or are there others in Asian and South American markets as well, for example?
Paul Edward Northen - Senior VP, CFO & Treasurer
Yes. There is significant growth opportunities in lesser developed countries. The growth rates that we see in places like Southeast Asia and in China through our franchise groups, the growth rates there are significantly higher. To your point, in Europe, there is a very mature markets, that are larger markets that are out there. And we'll continue to be able to go through and take a look at different countries where, at this point in time, probably going to continue to still take a look at countries where we understand the language, we understand the culture. It is a business environment we clearly understand. But we're going to continue to use these franchises to be able to know and understand these markets as we're growing and we're moving forward, especially in these higher emerging opportunity countries that are out there. And it's a formula that's worked very well for us. I mean, the franchise group in total, the international franchise group has grown significantly faster than our overall company's growth rate. Now of course, we only have the royalties portion of that from a financial perspective, but it gives us an opportunity to be able to know and understand the footprint and the opportunities that are out there around the rest of the globe. So we feel good with Australia moving forward the way that it has and developing that landscape, started there in 2014, and then adding new countries, in 2016 U.K. and then now 2018 in Singapore. It's been a good cadence for us, first, to be able to digest that, and learn and understand more about those parts of the world, and we're excited about what that future looks like.
John F. Wilson - President, COO & Director
And Tim, I would just add. This is John Wilson, by the way. I would just add that while we're excited about the opportunities, there's tons of opportunity right there in the countries that we've already expanded in. And as you guys well know, density is really important to our businesses. And so building out the footprint and the service capabilities in the countries that we're in already, is really important to us to improving those businesses. So we're looking at opportunities and always interested, but I think my first priority is to take care of what we -- expand what we have, I guess.
Operator
(Operator Instructions) We'll take our next question from Sean Kennedy with Nomura.
Sean Michael Kennedy - Research Analyst
I have another question concerning M&A, specifically the increase in M&A in recent years. I was wondering if there was specific strategy behind [accelerating] M&A over the past year, especially in mid-to-high evaluations and competitions for deals in the industry. Was the decrease in taxes a factor?
Paul Edward Northen - Senior VP, CFO & Treasurer
So I'll answer the last piece of that. Our model -- the decrease in taxes helps with the model when we take a look at it. But I would not say that, that has been a driving factor behind anything. We continue just to find opportunities for good quality companies that want to join the Rollins family brand, that may be aren't necessarily looking for that biggest check and then have their company broken up. They're looking for an opportunity to be able to join the Rollins family of brand, to be able to continue to keep that legacy company intact and be able to continue to make improvements from there. We've seen that through the relationships that Gary and John, and our senior management folks have developed over the years, that we continue to have these folks to come to the table or come to us, and in a lot of cases we're the only ones at the table. For the last 2 major deals that we did, it was not a situation of a bidding process, so evaluations that other companies were paying, we're not a part of that. It's more important that the legacy piece continue to keep those good quality companies in place and being able to go through and find a good bid. One of the key things that's the most important thing to us, that you hear us talk about over and over, is our company culture. And if someone else is selling a company and they have a very similar culture to us, the importance of their customers and their employees is in a lot of cases a driving decision. For Aardwolf, in Singapore, they still -- look, that was the number 1 thing that made us -- the major decision for Rollins. And as John talked about, it took them over 3 years to make their decision. But when they found us and learned about us, and they found out more of our culture and who we are, and how we think about our employees, and how we think about our customer experience and taking care of our customers, they said that was a perfect fit for them. Now if they had chosen someone else where there had been a different price tags for them, that's a possibility that could have been the case. But the culture piece was really the most important part for them. And we continue to see that with many, many opportunities that are out there from an acquisition perspective.
Operator
We'll take our next question from Michael Hoffman with Stifel.
Brian Joseph Butler - Research Analyst
This is actually Brian Butler for Michael today. Just to swing back on the international piece and the markets -- the new markets you're kind of in. Can you give a little color on the relative margins, where they are now versus kind of where the company is? And what the opportunity is once you kind of get that density in those markets?
Paul Edward Northen - Senior VP, CFO & Treasurer
We don't break any margins down by any of our geographic areas. When we get an opportunity to be able to add density into a country such as we were able to do in Australia, things obviously move in the right direction, because we could have one set of leadership that's going to be in place for the country. And as we were able to go through that our third and our fourth and our fifth and sixth companies there, we're able to go through and use that more efficiently. We're also able to -- to be able to use our purchasing power as a company typically to be able to go through and enhance the margin in these existing countries and companies that we're buying. Our purchasing power for materials and supplies, and for vehicles and all those types of things as well as benefits in a lot of cases is a very positive thing that will impact the overall margin. But we don't break this down, but we'll have opportunities to be able to see how we can help our overall company's margin going forward when we add -- when we add acquisitions, not just internationally, but domestically as well.
Brian Joseph Butler - Research Analyst
Okay. Without getting, I guess, into the detail of what the margins are, just kind of what that range is, in the sense of when you add that density, does that add 100 basis points of improvement, or is it -- just trying to look at a relative kind of what the impact of those additional acquisitions are?
Paul Edward Northen - Senior VP, CFO & Treasurer
When we acquire a company, depending on what's already in place, we can typically pick up 4 to 5 margin points when we go through and we strip out costs that we would not need to continue to run the company, when we use our purchasing power they just talk about, when we use our vehicle leases, when we put them on our benefits. And if there is opportunity to be able to create further synergies from there, whether it's back office or whether it is their management structure, we're able to sometimes do better than that. But we're able to use our tools typically to be able to make them better. A great example would be when we acquired Critter Control, and they really didn't have a very strong Internet presence. So we were able to go through and use our marketing group to be able to help them further develop and improve their revenue stream in a more efficient manner that enabled us to be able to improve the margins there. So by having our structure in place, it just enables us to be able to provide that (inaudible).
Brian Joseph Butler - Research Analyst
Okay. That's very helpful color. Switching over to -- to the -- on the new customer, how long is it typically between the first and fourth visit?
Paul Edward Northen - Senior VP, CFO & Treasurer
It will depend on what kind of customer it is. So if it is a residential customer, let's just say then every other month customer that we have, which is our most frequent visit, that third visit you can help me with the math there, so every other month times 3 visits is what we would be looking at. And then on the commercial side, I think the average of averages, and I'm going to say that because you have some that, some customers revisit twice a week and some customers we might visit quarterly. The average of averages would probably be about a month. So now we're talking about that 2 to 3-month time period for the average of averages to be able to go through and (inaudible) anything else.
John F. Wilson - President, COO & Director
Yes. I think that's right. 6 to 8 months for a residential customer, and -- for that third or fourth visit, 3x in the quarter for the commercial.
Paul Edward Northen - Senior VP, CFO & Treasurer
And that's the reason why our retention rates leading the industry is such an impactful item for us as far as profitability is concerned, with residential retention rates in -- well into 80s and commercial in the high 80s. That's what really helps with that profitability. We keep those customers that are profitable over a long period of time.
Brian Joseph Butler - Research Analyst
Okay, great. And then on the SG&A side. I mean, that kind of tracked with revenues from a growth perspective. It was up a similar amount. Looking forward, once you kind of anniversary some of the compensation changes you made, does this -- what kind of lever did you get on that -- the SG&A side? I would expect it to be slower than revenue typically.
Paul Edward Northen - Senior VP, CFO & Treasurer
Well, so we'll definitely see leveraging. This quarter was impacted by the enhanced benefits that we had for our employees. So if you kind of take that out, as kind of a onetime type of event, we would have seen a further improvement on the SG&A. But as we move through time, as we continue to streamline with the acquisitions and one of the things that we're able to do is, we're able to sometimes pull in back office support into a more consolidated environment and help reduce the overall cost, those numbers should continue to move in a positive direction for us.
Brian Joseph Butler - Research Analyst
Okay. And this is last one, was there anything seasonally about the second quarter unusual that contributed to any of the margin headwind there? Or was this fairly typical second quarter?
Paul Edward Northen - Senior VP, CFO & Treasurer
I don't know if there is ever, you will have to help me. I don't know if there's ever a typical second quarter. In April, it's still a little bit cool. In May and June, it warned up and every year that cycle looks may be a little bit different. But like I said, the organic growth rates really moved forward very, very positively. The recurring growth rates really moved forward very, very positively. And we just hope to continue to be able to see that as we move forward.
Operator
Our next question comes from Chris McGinnis with Sidoti & Company.
Christopher Paul McGinnis - Special Situations Equity Analyst
Just 2 quick kind of follow-ups. Just quickly around the acquisitions. Obviously, in Q1, I think you highlighted 16 smaller acquisitions. I guess, obviously, to the number. Was there a number for Q2 that I missed -- I may have missed, if I did, I apologize.
Paul Edward Northen - Senior VP, CFO & Treasurer
Yes. I don't know if I have that exact number at the top of my head. It was somewhere around 4, 5. I think, in total we've got somewhere around 20. I think, I did mention the dollar amount that we had -- that we deployed this year versus last year as well.
Christopher Paul McGinnis - Special Situations Equity Analyst
Great, thank you. And then just quickly on the increase in the fuel. Is there any way to kind of offset that other than route optimization? Is there a pricing mechanism with that increase? Just a little color around that would be helpful.
Paul Edward Northen - Senior VP, CFO & Treasurer
We really analyzed a hedge a type of a situation. At this point in time, it doesn't really seem to make sense for us to be able to look at that. Gasoline, in total, typically has been somewhere between 3% and 4% in total. So to take a chance of that and being on the wrong side of that we just -- we've not made the decision. We made the decision not to do that at this point in time. Our real effort is around routing and scheduling in our route optimization. We have a lot of very good opportunity for us in that area as we move forward, not just in Orkin, but in some of our other brands as well that have made some good improvements in the routing and scheduling piece. So anything that we can do to continue to reduce our miles per stock, which we are, and June was our best month that we've had since the inception of this program, we continue to move that forward. That's going to offset some of that fuel increase. And we're just not smart enough to be able to bet on one side or another on where that price per gallon is going to go as we move forward in time. So we're going to do the part that we can do and that's making our routes more optimized and be able to reduce the miles that way if they go through an offsetting.
Operator
(Operator Instructions)
Gary W. Rollins - Vice Chairman & CEO
Thank you all for joining us today. We appreciate your interest in our company, and look forward to updating you on our progress on our next call. See you again.
Operator
Thank you, ladies and gentlemen for joining today's conference. This concludes today's call. You may now disconnect.