Re/Max Holdings Inc (RMAX) 2014 Q3 法說會逐字稿

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  • Operator

  • Good afternoon and welcome to the RE/MAX third-quarter 2014 earnings conference call. All participants will be in listen-only mode.

  • (Operator Instructions)

  • After today's presentation, there will be an opportunity to ask questions.

  • (Operator Instructions)

  • Please note this event is being recorded. I would now like to turn the conference over to Peter Crowe, Vice President of Investor Relations. Please go ahead.

  • Peter Crowe - VP of IR

  • Thank you, operator. Good afternoon, everyone, and welcome to RE/MAX's third-quarter 2014 earnings conference call.

  • Joining me today are our Chief Executive Officer, Margaret Kelly, and our Vice President and Corporate Controller, Karri Callahan. Our Chief Operating Officer and Chief Financial Officer Dave Metzger regrets that he is not able to be on the call today. As we stated in the 8-K filed on Monday, due to the illness of a family member, Dave has taken a temporary leave of absence. Karri Callahan and I are stepping in for Dave on the call today.

  • Please visit the Investor Relations page of Remax.com for all earnings-related materials and to access the live webcast and the replay of the call today. If you are participating through the webcast, please note that you will need to advance the slides as we move through the presentation.

  • Turning to slide 2, I would like to remind everyone that on today's call, our prepared remarks and answers to your questions may contain forward-looking statements. Forward-looking statements address matters that are subject to risks and uncertainties that may cause actual results to differ materially from those discussed today. Examples of forward-looking statements may include those related to agent count, revenue, operating expenses, financial guidance, housing market conditions, as well as non-GAAP financial measures.

  • As a reminder, forward-looking statements represent management's current estimates. RE/MAX assumes no obligation to update any forward-looking statements in the future. We encourage listeners to review the more detailed discussions related to those forward-looking statements contained in our filings with the SEC and the definitions and reconciliations of non-GAAP measures contained in the third-quarter earnings press release, which is available on our website.

  • With that, I would like to turn the call over to RE/MAX CEO, Margaret Kelly. Margaret?

  • Margaret Kelly - CEO

  • Thank you, Pete, and thanks to everyone for joining our call today. We are pleased with our overall results this quarter, as we have delivered solid year-over-year growth in agent count, revenue, and adjusted EBITDA.

  • Turning to slide 3, we continue to deliver strong agent growth, the metric that drives our business. Even with a mixed housing market, we grew agent count by 5.3%, adding 4,916 agents to our global network since the third quarter of 2013. This reinforces the strength and resilience of our recurring fee-based business model.

  • We continued to drive revenue with solid margins in the third quarter of 2014 as compared to the third quarter of 2013. Revenue increased 9.7% to $44.2 million. Our recurring revenue streams of continuing franchise fees and annual dues accounted for nearly 60% of our total revenue.

  • Adjusted EBITDA was up 5.9% to $23.4 million, and our adjusted EBITDA margin was 52.8% compared to 54.8% in Q3 of 2013. For the nine months ended September 30, our adjusted EBITDA margin was 49.4% compared to 49.5% in the same period last year.

  • We delivered adjusted basic and diluted earnings per share of $0.44 and $0.43 respectively. And finally, we continued to return capital to shareholders as we announced a dividend of $0.0625 per share on November 6.

  • Turning to slide 4, through our continued efforts to help RE/MAX brokers effectively communicate the RE/MAX value proposition, we attracted additional agents to RE/MAX ending the third quarter with 97,647 agents, up 5.3% from the third quarter of 2013.

  • In the United States, we continue to expand our agent network. We ended the quarter with 57,181 agents, an increase of 2,959 agents, or 5.5% over Q3 of 2013.

  • In Canada, we ended Q3 with 19,107 agents, an increase of 84 agents from Q3 of 2013. And finally, outside the US and Canada, we ended the third quarter with 21,359 agents, an increase of 1,873 agents, or 9.6% over Q3 of 2013.

  • On slide 5, we will walk through the breakdown of agents in the US and Canada. The graph on the left shows agent count in the independent regions declined due to the acquisition of the southwest and central Atlantic regions and the subsequent conversion of those agents from independent to company-owned. Represented by the green portion of the graph, we had organic growth of 764 agents, or 2.3%, in our independent region since the third quarter of 2013.

  • The graph on the right highlights agent growth in our Company-owned regions. Again, the majority of the growth is due to the acquisition of the southwest and central Atlantic regions and the conversion of those agents to company-owned. We also had strong organic growth of 2,279 agents, or 6.8%, since the third quarter of 2013, evidence of our ability to attract agents to our company-owned regions.

  • Slide 6 shows our agent growth for the nine months ended September 30. In this period, we grew total agent count by 4.7% near the high end of our outlook for the year. Strong network agent growth through September 30 was driven by 4.9% growth in the US and 7.8% growth outside the US and Canada.

  • And with that, I'll turn the call over to Pete Crowe.

  • Peter Crowe - VP of IR

  • Thank you, Margaret. Turning to slide 7, you will find a breakdown of our revenue streams. Overall, our third-quarter 2014 revenue increased 9.7%, or $3.9 million compared to the same period in 2013.

  • Revenue from continuing franchise fees was $18.5 million in Q3, an increase of 15.1%, or $2.4 million over the same period last year, largely driven by organic agent growth in the US and incremental contributions from the southwest and central Atlantic regions, which were acquired in Q4 of last year. Annual dues revenue was $7.7 million in Q3, an increase of $200,000 over Q3 of 2013, due to agent growth and the annual dues fee increase.

  • Moving to our third revenue stream, broker fee revenue increased 14.9%, or $1.1 million, compared to Q3 of 2013 due to increased agent count and incremental contributions from the acquired southwest and central Atlantic regions. Broker fee revenue is the only portion of our revenue that is directly tied to transaction volume.

  • Franchise sales and other franchise revenue was $5.5 million, an increase of $400,000, or 7.8%, over the prior-year quarter. Finally, brokerage revenue for our 21 company-owned brokerage offices was $4.3 million in Q3, down $200,000 from the prior-year quarter, primarily as a result of a reduction in the number of closed transaction sides and home sales volume in the owned brokerage offices.

  • Looking at slide 8, selling, operating, and administrative expenses decreased $1.5 million compared to Q3 of last year and were 46.5% of Q3 revenue. Professional fees decreased $1.5 million in Q3, primarily due to higher professional fees in the prior-year quarter related to our IPO.

  • The decrease in professional fees was partially offset by an increase in expenses related to ongoing public Company costs in Q3 of this year. Other selling, operating, and administrative expenses were slightly higher than Q3 of last year, due in part to public Company-related costs and higher event-related expenses in Q3 of this year.

  • On slide 9, you will see in the graph on the left that adjusted EBITDA for Q3 2014 was $23.4 million, up 5.9% from the same period in 2013. This was primarily due to a $1.7 million contribution from the acquired southwest and central Atlantic regions and $1.7 million of non-acquisition-related revenue growth largely associated with agent count growth and fee increases.

  • Offsetting the additional revenue was an increase in selling, operating, and administrative expenses of $1 million after adjusting for expenses associated with the acquisition of the southwest and central Atlantic regions, as well as IPO and other nonrecurring expenses incurred in Q3 of 2013. The increase is primarily related to ongoing public Company costs. Adjusted EBITDA was also negatively impacted by $1.1 million related to foreign currency transaction losses, compared to Q3 of 2013.

  • During the third quarter, we generated approximately 15% of our revenue in Canada. Since the average exchange rate was $0.92 for every CAD1 during Q3 of this year versus $0.96 in Q3 of last year, operating income was negatively impacted by $266,000 on a constant-currency basis.

  • At the end of Q2 this year, our cash held in Canadian dollars was mark-to-market at approximately $0.94 for every CAD1. By the end of the Q3, the exchange rate fell to approximately $0.90. As a result, we had a foreign currency transaction loss in Q3 of $811,000 primarily related to cash held in Canadian dollars. At the end of Q3, we held approximately CAD19.1 million of cash in Canadian dollars that is subject to foreign currency gains or losses.

  • Looking at the graph on the right, adjusted EBITDA margin was 52.8% for the third quarter, down from 54.8% in the third quarter of 2013. The slightly lower margin is primarily due to the weakening of the Canadian dollar against the US dollar during Q3 of 2014, which negatively impacted adjusted EBITDA margin by approximately 240 basis points.

  • I would like to point out a change to add backs related to equity compensation in our adjusted EBITDA and adjusted net income calculations. We changed our calculation as the result of a decision by our Board to extend the long-term incentive program beyond the grants given at the time of the IPO. Due to this decision, we now consider equity compensation expenses associated with long-term incentive grants to be recurring, as opposed to one time.

  • We had expenses of $532,000 through the first nine months of this year, and $247,000 in Q4 of 2013 that were tied to long-term incentive grants. Since we are removing the add back of those expenses, our margins were adjusted slightly lower in each of those quarters. The adjusted margins are reflected in the graph on the right.

  • Turning to slide 10, the graph on the left shows net income of $14.1 million for the third quarter, an increase of 82.6% from the third quarter of 2013. The increase was primarily driven by $3.9 million in additional revenue, primarily attributable to agent growth and incremental contributions from the acquired southwest and central Atlantic regions; a decrease in selling, operating, and administrative expenses of $1.5 million, and a decrease in interest expense of $2.9 million due to the refinancing of our senior debt facility last year.

  • These items were partially offset by an increase in foreign currency transaction losses of $1.1 million, when compared to Q3 of last year, and by a $2.4 million increase in the provision for income taxes, as a result of RE/MAX Holdings' federal and state income tax obligations, which commenced on the IPO date.

  • Based on adjusted net income, we reported adjusted, basic, and earnings per share of $0.44 and $0.43 respectively for the third quarter of 2014, compared to $0.35 and $0.34, respectively, for the third quarter of 2013.

  • Turning to slide 11, I'd like to give a quick overview of our cash and leverage positions. Our cash position as of September 30, 2014 was $98.1 million, up $9.8 million from December 31, 2013. The balance on our term loan at the end of Q3 was $212.2 million, down $16.2 million from the end of last year, which gives us a debt to adjusted-EBITDA ratio of 2.6 times and a net-debt to adjusted EBITDA ratio of 1.4 times.

  • The balance sheet continues to strengthen, and we remain in a strong position to continue to reinvest in and grow the business, as well as return capital to shareholders.

  • Now I'd like to turn it back over to Margaret to discuss the housing market and our outlook for the fourth quarter and for the full year.

  • Margaret Kelly - CEO

  • Thanks, Pete. Turning to slide 12, we will try to give a bit of perspective on 2014's home sales. At the beginning of the year, we believed moderate price appreciation and steady mortgage rates would create a positive environment for buyers and sellers.

  • We also saw tight credit as a constraint on the housing market. With mortgage rates holding in the 4% to 4.5% range, annual price appreciation of 5%, and tight lending standards still in place, all three points have proven true and have had both positive and negative impacts on the housing market.

  • Looking at the graph on the top half of the slide, we see NAR's 2013 and 2014 actual monthly existing home sales. 2014 sales started off slowly, but the gap between last year and this year has narrowed considerably. In fact, existing home sales in June and again in September were actually slightly above 2013 levels. We believe that 2014 home sales have been following predictable seasonal trends, while growing at a more sustainable rate.

  • The graph on the bottom half of the slide highlights monthly existing home sales going back to 2011. Sales this year have risen above 2011 and 2012 levels, and are essentially in line with 2013, despite some constraints on the housing market. This was important, as it shows that housing was able to transition from an investor-driven market to a market supported by traditional buyers and sellers. This also speaks to positive momentum for the housing recovery, as some of the constraints, such as availability of credit are now being addressed.

  • Stiff lending standards continue to constrain the housing market, but recent comments by Federal Housing Finance Agency Director, Mel Watt regarding near-term steps to improve access to credit are encouraging. We support increased efforts to make responsible loans to credit-worthy borrowers, as the post-recession mortgage lending standards have precluded some traditional buyers from qualifying for home loans.

  • In addition, the FDIC has finalized the Qualified Residential Mortgage rule in late October, aligning it with the Qualified Mortgage Standard implemented earlier this year. The alignment of QRM with QM brings more certainty to the lending community, which should, over time, create more confidence in lending for first-time home buyers or individuals whose credit is less than perfect but who are otherwise credit-worthy.

  • There are details and actions to come, but the recent efforts we have seen from FHFA, HUD, and FDIC are all very encouraging. We continue to believe that we are in a multi-year recovery that needs continued support from an improving economy, steady jobs growth, increased wages, and stronger consumer confidence.

  • The National Association of Realtors is forecasting a 7.7% increase in existing home sales for 2015, driven by increased availability of credit, modest price appreciation of 4%, and jobs growth. We will be watching all of these metrics, in addition to wage growth and interest rates, as potential catalysts for the housing market in 2015.

  • On slide 13, I would like to share our outlook for the fourth quarter and for the full year. For the fourth quarter of 2014, agent count is estimated to increase 4% to 5% over fourth-quarter 2013. Revenue is estimated to increase 4% to 5% over fourth-quarter 2013.

  • But there are two items I would like to note regarding Q4 revenue. First, we estimate revenue growth will be driven by continuing franchise fees, annual dues, and broker-fee revenue. Franchise sales will be down in Q4 when compared to the strength we saw from master franchise sales in Q4 of last year.

  • And second, it's important to remember that we purchased the southwest and the central Atlantic regions in early October of last year, so the incremental contributions from those regions will not be a part of the year-over-year comparison starting in Q4.

  • Selling, operating and administrative expenses are estimated to be 50% to 51% of revenue, and adjusted EBITDA margin is estimated to be in the 49% to 50% range. We also plan to make our first payment related to our tax-receivable agreement in Q4 of this year. The payment is estimated to be between $850,000 and $950,000.

  • For the full year, we are trending in a positive direction on all metrics. We estimate we will be closer to 5% agent growth and 7% revenue growth compared to 2013. We are improving our selling, operating, and administrative expenses outlook to 51% to 52% of revenue from 52% to 54%. As a result, we are increasing our adjusted EBITDA margin estimate to 49% to 49.5% from 47% to 49%.

  • We will also have capital expense of approximately $2.5 million for the full-year 2014. We estimate we will have $1.4 million of capital expense in Q4 of 2014 as we begin two technology-related projects that will help streamline our internal operations and help improve lead-generation capabilities for our brokers and our agents.

  • Although we're currently working through our budget process for next year and we will discuss our complete 2015 outlook on the Q4 call, one area of focus for us next year will be reinvestment in our membership and our financial systems. We currently estimate $2.5 million to $3 million of operating expense associated with these projects in 2015, as well as total capital expense of $2.5 million to $3 million in 2015. While these investments will improve operational efficiencies, we are mindful of the potential near-term effect on margin and profitability.

  • As part of our budgeting process, we are looking closely at tightly controlling other expenses. As always we remain focused on directing our resources to the opportunities we believe yield the greatest potential and will allow us to grow over the long-term.

  • And turning to slide 14, our business model continues to demonstrate its resilience. Despite the mixed market conditions, we delivered a strong third quarter as a direct result of our franchise and recurring revenue-based model, which is backed by experienced and highly productive agents and brokers, as well as a strong brand and a strong value proposition.

  • And with that operator, let's open it up for questions.

  • Operator

  • Thank you. (Operator Instructions) Vikram Malhotra, Morgan Stanley

  • Vikram Malhotra - Analyst

  • Thank you. Hi Margaret. Could you give us a sense of the SG&A level that you saw this quarter? What should we be using as a good run rate? I imagine as you increase the agents and potentially expand into more offices, the SG&A shouldn't really go up that much. So I'm wondering, heading into 2015, what a good run rate is.

  • Peter Crowe - VP of IR

  • Hey, Vikram. This is Pete. I'll start that. In terms of the run rate, obviously, this quarter was overall pretty clean. So going forward, obviously as we estimated at the beginning of this year, about $4 million in public Company costs over the course of the entire year, and that's proven to be pretty true. A little heavier in Q1 and Q2, and a little lighter. We had about $800,000 of public Company costs this quarter, so that run rate should remain pretty clean going forward.

  • Margaret Kelly - CEO

  • Vikram, I'm sorry, just to add to that you're absolutely right. As we do add more agents, we really don't see that expense increasing. But again, we are dealing with some public Company costs that we're settling out now.

  • Vikram Malhotra - Analyst

  • So is the number we basically see in the third quarter, the $20.5 million-ish, is that a good number to use?

  • Peter Crowe - VP of IR

  • Yes. Obviously, personnel is a big percentage of our selling and operating. Obviously, we'll have some increases there in terms of annual increases, benefits and things of the like, so potentially it goes up incrementally year over year. But yes, it's a pretty clean run rate.

  • Vikram Malhotra - Analyst

  • And then it seems again this quarter, the difference between the organic agent growth rate between the owned versus the franchise region, there's a decent gap. I'm wondering can you remind us what are some of the challenges or some of the differences you are seeing between the two regions and why there is such a big gap between the two?

  • Margaret Kelly - CEO

  • Sure, Vikram. In the owned regions, our regional teams are -- they are incentivized and we measure their performance in their region. One of the nice things about having so many different regions actually run out of our headquarters here is we are able to share best practices with each other and we have a lot of commonalities that we can run through all of the owned regions that we have.

  • We also have a very high touch model, which allows us to go out into the regions, into the offices, meeting the agents, and it just does wonders for our recruiting and our retention.

  • We've also started a new recruiting program called Momentum. We're very excited about it. We made a big investment into that. It's a three-day-long program actually over three months. One day a month, day-long program that we are taking our brokers through starting day one, why are you in business? What's your mission statement? What's your value statement? All the way through recruiting and running the business.

  • It is a phenomenal reminder for some of our brokers that have been with us longer, and it's great for some of our new ones. And we're already seeing some success in that.

  • Vikram Malhotra - Analyst

  • Thank you. And then one last one from my side. On the balance sheet, you now have close to $100 million in cash. And buying back the independent regions is probably going to be lumpy, and I'm not sure if you can give us an update on the visibility you have there. But absent buying back a region, I'm wondering if you can walk us through how you're thinking about the dividend?

  • Because you seem to have a lot more cash than you would need to, say buyback a large region, which probably is in the $50 million to $60 million range. So I'm wondering how you are thinking about the dividend going forward and the use of cash if you don't have the opportunity to buy back the region in 2015?

  • Margaret Kelly - CEO

  • Sure. Obviously, buying back regions is still a very top priority. But you're right, it is lumpy; it's very opportunistic when they come up. The fact is when they do come, we want to be ready. For instance, when the opportunity to buy Texas came up, we actually from the phone call that they had to say we are interested in selling, we closed it in six weeks. So it can be a very quick turnaround, which we like to keep some cash on the balance sheet.

  • Second, we're going to reinvest in our business, as we had talked about with some of the CapEx we're going to do. And then, obviously dividends, our goal is to get through the first year and let things settle out, see what our cash position looks like. I know the Board evaluates it on a quarterly basis, and will continue to do so.

  • Vikram Malhotra - Analyst

  • Just because the CapEx seems like it's just a couple of million that you will probably be putting in. So it just feels like even if say a Texas-like opportunity came, which certainly is not a $100-million investment, it just seems like you have a lot more cash that you could potentially either use for some bolt-on acquisition or just return to shareholders. So, I'm wondering, are these options -- is there something -- are there multiple options or strategy that you may be discussing with the Board?

  • Margaret Kelly - CEO

  • Actually there are. We are constantly looking at different acquisition opportunities that may not be an independent region, but as you said a bolt-on. We vet it; we want to make sure that whatever we look at makes sense for our franchise model and fits, and actually brings value not only to RE/MAX but to our brokers and to our agents. So we are constantly looking to see what we could do out there. So far, something just has not come up yet.

  • Vikram Malhotra - Analyst

  • Okay. Thanks.

  • Margaret Kelly - CEO

  • Thanks, Vikram.

  • Operator

  • David Ridley-Lane, BofA Merrill Lynch.

  • Margaret Kelly - CEO

  • Hi David.

  • David Ridley-Lane - Analyst

  • Hello, hello. So franchise sales in the third quarter were up pretty nicely. Anything large or chunky in the quarter, or was it just good blocking and tackling?

  • Margaret Kelly - CEO

  • Go ahead.

  • Peter Crowe - VP of IR

  • David, this is Pete. In terms of franchise sales, franchise sales and renewals were up about $300,000 in the quarter. We have seen some increased franchise sales in the US and Canada, specifically in the US this year. Pretty strong push by the franchise sales group, and have seen some strong results through the first nine months. We do see that potentially slow down in the fourth quarter due to seasonality there, but still think we'll end up on the franchise sales side above last year.

  • On the global side, it's offset by the global franchise sales. We did sell five countries in Q3 of last year, and we have sold two countries in Q2 of this year. And we'll see that as pervasive throughout the year where we sold a number of more countries last year than we will this year. So global overall will be down this year.

  • David Ridley-Lane - Analyst

  • Got it. Can we get a little bit more color on the types of things that you're going to be reinvesting back into the business in 2015?

  • Margaret Kelly - CEO

  • Yes. We are looking at a couple tech CapEx: one is actually to work on our dot-com site. We are always out there looking at technology as it improves, and how can we utilize that to actually generate more leads for our agents. One of the things we will be investing in is our dot-com site. And then, the other really is to upgrade our financial and our membership systems within our headquarters here.

  • David Ridley-Lane - Analyst

  • Got it. And then historically has agent retention for you gone up or gone down when you see a year where existing home sales are treading water or flattish, like we're wrapping up or likely to see in 2014? Is this a time where your agent retention goes up, stays the same; any thoughts around that?

  • Peter Crowe - VP of IR

  • David, are you talking specifically about Q4 or where we are in terms of --

  • David Ridley-Lane - Analyst

  • I'm talking about once you've had a year where you're treading water, for the next year do you see agent retention potentially go down? Or does it really not change on how the prior year's existing home sales went?

  • Peter Crowe - VP of IR

  • In terms of the market, obviously market conditions can help agent recruiting just in terms of our model making more sense for more agents. But over time, historically, our agent turnover rate has stayed about the same, obviously with the exception of during the recessionary period there.

  • But we've come back to our historic norm in terms of turnover and it's held pretty steady. So we will see what it looks like going into next year. But right now, it seems to be holding pretty steady at its historic level.

  • David Ridley-Lane - Analyst

  • Okay, and one last numbers question for me: did you give the FX impact on EPS?

  • Peter Crowe - VP of IR

  • It was about $0.02.

  • David Ridley-Lane - Analyst

  • Okay. Thank you very much.

  • Margaret Kelly - CEO

  • Thanks

  • Operator

  • Brandon Dobell, William Blair.

  • Brandon Dobell - Analyst

  • Thanks, Margaret, given your comments about credit availability and the encouraging signs you're seeing on a number of fronts, how do you think about the NAR forecast in terms of volumes for next year? Or how much do you think those assumptions are building in on improvement because of things that are happening from the FHFA or other regulatory bodies?

  • Margaret Kelly - CEO

  • I do think that there is a little bit of built-in optimism; 7.7%, honestly seems a little bit high to me. I've seen some other forecasts talking more like 5%, which makes sense. But based upon the year we have now, we had flat transactions for the most part and a 5% to 6% price increase.

  • Next year what we're seeing is an increase in the transactions and less price increase, which to me is encouraging. It will allow us to keep some good affordability out there, especially as credit loosens up and first-time home buyers can then get into the market.

  • Brandon Dobell - Analyst

  • Okay. Maybe that's a good segue to the first-time buyers. Do you think the things that are going on legislatively or regulatory-wise are enough to get a little momentum with that cohort of the market? Or is that just more about jobs being the primary driver?

  • Margaret Kelly - CEO

  • Well, obviously jobs and especially wages are a very big driver. I think it's also a perception issue with first-time home buyers. I can't tell you how many thought that they had to have a 20% down payment, and the reality is they only needed a 3% down payment.

  • So to a certain degree, we need some good PR out there to really educate that first-time home buyer that what they can get is truly affordable. And then, when you layer on top of that loosening of some credit, not too loose but common sense credit lending, I think you are going to see an opening up of first-time home buyers, definitely, next year.

  • Brandon Dobell - Analyst

  • Okay, and I don't think you have talked in the past about having agent surveys or agent rankings. I know some firms, some tech firms in the space have talked about the opportunity or the potential for that for buyers and sellers to rank the agents they work with. How do you think about that as part of your go-to-market strategy? And have you had potential agents ask about that in the recruiting process?

  • Margaret Kelly - CEO

  • Yes actually, we have been a proponent for rating of agents, because we look at the quality of our agents and we know how well we will do with that. The only problem with some of the rating is it really has to be objective and not subjective. You can't rate an agent low because the garbage disposal doesn't work. So as long as they can come up with a rating that is objective and fair across, I think it would be a great idea.

  • Brandon Dobell - Analyst

  • Okay, and final one for me, as you think about the technology improvements to Remax.com, have you set -- or how do we think about metrics or goals around lead conversions? Do you think your lead conversions from that site can improve a lot? Are the technology improvements designed to do that, or is it more about efficiencies rather than improving conversion rates?

  • Margaret Kelly - CEO

  • Well, kind of, yes. What we want to do is we want to enhance lead generation. We also are investing to improve our mobile capability, because what we're seeing is consumers do most of their searching on mobile devices anymore versus a desktop. And then, obviously, search engine optimization and all the good tech stuff that they throw at us. So we're really trying to get better leads, get more leads, and make it easier for consumers to use.

  • Brandon Dobell - Analyst

  • Okay. Great. Thanks a lot.

  • Operator

  • (Operator Instructions)

  • Showing no further questions, I would like to turn the conference back over to Margaret Kelly for any closing remarks.

  • Margaret Kelly - CEO

  • Thank you, operator, and thank you all for joining us on the call today.

  • Operator

  • The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.