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Operator
Good morning. My name is Tiersa, and I will be your operator conference facilitator today. At this time, I would like to welcome everyone to the Regis Corporation fiscal 2014 first-quarter earnings conference call. All lines have been placed on mute to prevent any background noise.
There is a webcast presentation for the call today. If you would like to view the live webcast, please log onto the fiscal 2014 first-quarter earnings results webcast link, on regiscorp.com, in the Investor Relations section of the website. If anyone has not received a copy of today's press release, please call Regis Corporation at 952-806-2154, and a copy will be faxed to you immediately. If you wish to access the replay for this call, you may do so by dialing 800-406-7325, using access code 4646057 pound. The replay will be available 60 minutes after the conclusion of today's call.
I would like to remind everyone that to the extent the Company's statements or comments this morning represent forward-looking statements, I refer you to the risk factors and other cautionary factors in today's news release as well as the Company's SEC filings. Reconciliations to non-GAAP financial measures mentioned in the following presentation, as well as others, can be found on their website at www.regiscorp.com.
With us, today, are Dan Hanrahan, Chief Executive Officer; and Steve Spiegel, Chief Financial Officer. After management has completed its review of the quarter, we will open the call for questions.
(Operator Instructions)
I would now like to turn the call over to Dan Hanrahan for his comments. Dan, you may begin.
- CEO
Thank you, Tiersa, and good morning, everyone. Thank you for joining us. Joining me today are Steve Spiegel, our Executive Vice President and Chief Financial Officer; Eric Bakken, our Executive Vice President and Chief Administrative Officer; and Mark Fosland, our Senior Vice President of Finance.
Our last call was about 2 months ago. At that time, we discussed three transformational initiatives we executed in the fourth quarter that negatively impacted our performance during the fourth quarter and through the date of our last call. Much of my focus today will be on the work we are doing to stabilize the impact of these initiatives. Afterwards, I will turn the call over to Steve to review our first-quarter financial results in greater detail.
First, I would like to remind everybody of where we have been and where we are headed. Fiscal year 2013 was our year of discovery and strategy. We worked with our best operators and identified practices that would transform Regis into a best-in-class operator; crafted our long-term vision, mission, and strategies; formed new leadership; and invested behind strategic initiatives to position Regis for a longer-term success, balancing our urgency to improve with the ability of our Organization to manage change. Fiscal year 2014 is our year of transition and execution, and our immediate focus is on realizing the benefit from these initiatives.
As I said on our last call, it has been very challenging for our Organization to adapt to change. Historically, there was no infrastructure in place to ensure that change was effectively cascaded throughout our Organization. Developing our employees and encouraging the right behaviors will help us to stabilize the business and progress strategically. This is a critical year in our transition and will provide the foundation that will lead to a functioning organization that is poised to deliver longer-term, sustainable results.
I would like to remind you about the initiatives we executed upon during the end of our last fiscal year. We invested behind three initiatives that laid the foundation for us to execute on our key strategies and to transition to become a best-in-class operator. First, we rolled out SuperSalon and salon work stations to our North American salons. Optimizing our use of SuperSalon will provide management with vastly improved measurement and transparency into our salons. Second, we reorganized our field leadership. Our new structure enables localized management and decision making, improves geographic proximity of our field leaders to their salons, increases local market efficiency, and incents profitable growth.
Third, we standardized retail plan-o-grams in order to optimize our retail performance and enable efficiencies throughout our supply chain. Each of these initiatives is transformational. Together, they allow Regis to travel forward along a strategic continuum and represent a major step forward in executing our turnaround.
Let's now turn our attention to our progress on these key initiatives. The initial rollout of SuperSalon and salon work stations to our North American salons is essentially complete. Our team members are working to become more efficient and effective in using this new technology. We are making good progress resolving our technical issues, and the number of help desk tickets has fallen significantly, as you can see on the slide. Our stylists are becoming more familiar with the system, and we are moving towards optimizing our knowledge and use of the system.
Since our last call, we received a number of questions about the types of data we are now able to capture with SuperSalon, and how and when we can expect to benefit from this information. As such, I thought I would provide all of you with a better understanding of how we view the rollout and level set everyone's expectations. Our initial goal was to get SuperSalon installed in all of our North American salons, which we did with exceptional speed in the previous quarter. Once installed, we knew we would face and spend much of the current quarter addressing technical issues, which the previous line and help desk call volumes demonstrated. We continue to focus on ensuring our stylists are well trained to optimize the use of SuperSalon and associated operating processes.
From intelligence we are gathering from our help desk calls, we are updating training modules to address topics that are most challenging for our stylists. Following training, we plan to focus on encouraging the right behaviors to optimize accuracy and consistency of data capture. After these steps have been taken, we will capitalize on the data capture capabilities of having a standardized point-of-sale platform throughout North America, and further develop our management and reporting tools. It will take us some time, but when the new POS system is effectively integrated into our operating model, they will provide salon, stylists, and guest metrics that allow us to make informed decisions through improved profitability, tailor our loyalty and marketing program, and to significantly increase guest retention. We are on the right path towards our ultimate objective.
Last quarter, we standardized retail plan-o-grams throughout North America. This involved transitioning from over 1,300 to fewer than 50 plan-o-grams in approximately 7,000 salons, eliminating about 4,500 SKUs from our retail product assortment. This initiative was designed to make it easier for guests to shop and stylists to sell retail products by improving salon appearance, eliminating unnecessary clutter, reducing inventory management time throughout our supply chain, and enabling distribution efficiencies.
In anticipation of this initiative, we ran the most significant clearance sale in the Company's history in the previous quarter, and anticipated that could pull forward some of our retail sales. As we began to see our retail trends deteriorate, we wanted to quickly validate assortment assumptions. To that end, our marketing and merchandising teams collaborated on extensive analysis to validate the efficacy of our resets and gained better insight into consumer buying behavior. The results of this work provided with us useful insights into guest behavior, which I won't disclose for competitive reasons, and recently applied, they have already shown an improvement in our retail sales. While our retail business is not yet where we want it, we are headed in the right direction.
Our third initiative was our field reorganization. On this front, when I spoke with you last quarter, we had 10 of our 11 regional VPs in place. I am pleased to report that all 11 roles are now filled with quality leaders, who have the experience, talent, and a tireless work ethic to help lead our turnaround. Additionally, we have continued to work hard to build out our field team, and we now have over 97% of those positions filled. As a reminder, we made the decision to restructure our field organization based on learnings working with best-in-class operators. We leveraged these learnings by reducing layers of field leadership, localizing decision making, reducing span of control, and mentoring on the salon floor, among making other key changes. Now that our organization is in place, we are focused on driving execution and delivering a great guest experience.
As I said earlier, and as you can see from our recent performance, our greatest challenge is adapting to change. Like never before, we are focused on training and developing the capabilities of our entire organization. Through our field reorganization, we have moved from a branded management structure to a regional structure, putting in place 11 highly competent regional VPs to enable more localized management decision making. It's critical we develop our employees and instill good behaviors.
We are focused on improving execution at the salon level, and a process has been put in place that focuses our field leaders, salon managers, and stylists on growing guest traffic. Training on this process is ongoing, emphasizing development of our associates and instilling effective guest experience behaviors through a weekly goal-setting process that cascades from me all the way down to individual stylists. Each week, our field leadership team ask their direct reports to make just one or two commitments that will drive improvement in the guest experience and resulting guest traffic. These commitments are made at the salon level to their field leaders who, in turn, make commitments up to me.
In response to those commitments, as leaders, we ask what we can do to facilitate or clear the path for them to be successful in fulfilling their commitments. The following week we review who met their commitments and new commitments are established for the next week. We use an Internet site to monitor progress on commitments so that everyone can see who is and is not delivering. This is the first time in our history that we have a common business language from our stylists to me. Our stylists are focused on actions they believe will help them drive their own business, and the entire field is focused on accomplishing their goals. This is a great way to build a team atmosphere within each salon and competitive spirit throughout our field organization. It also makes visible our top performers, engages our employees, and holds all of us accountable for delivering against commitments.
When we get into full gear, it will also enable sharing of winning practices across regions, districts, salons, and stylists. While our training on the management process is ongoing, we are seeing pockets of improvement, which provide me with confidence the operational changes we put in place will position Regis to improve over time. Anecdotally, I was excited to visit several salons the last few weeks that are following this process, executing flawlessly, and already posting revenue growth. Additionally, as you can see by this slide, two of our top performing RVPs have seen sequential improvement and have their entire regions moving towards being green. The energy and enthusiasm from this process and from the investments we are making toward our people's success is energizing to be in the field. Our challenge and our opportunity is that we need to replicate this momentum in 7,000 salons. And, similar to our experience with SuperSalon, these things take time in learning to become efficient.
Specifically related to what we have been discussing on organizational development, I am pleased to announce two new additions to our leadership team. Jim Lain joins Regis as our Chief Operating Officer, and Carmen Thiede is our first-ever Chief Human Resources Officer. We were extremely selective during the search for these positions, and hiring these roles is crucial to our success, and we simply would not settle for anything but outstanding people. We needed to attract leaders who would own coaching, training, developing, and leading our most important asset, our people. I am confident that Jim and Carmen's deep experience will soon begin to add value across our entire portfolio.
The transformational changes we implemented have been disruptive, but are necessary to turn Regis around. As you can see from today's earning release, trends we discussed in our last call largely continued throughout our first quarter. In the first quarter, same-store service sales finished down 3.1% and same-store product sales finished down 14.8%. Our revenue performance in the first quarter is not where I would like it to be, but I am pleased with our efforts to control expenses. We are seeing pockets of improvement, which provide me with confidence that the strategic changes we have implemented will position to us generate sustainable revenue and profitability growth, and I expect our business performance to improve over time.
The key to our success is continuing to improve our ability to execute at the salon level, through the development of our field leaders and salon managers, so we consistently deliver a strong guest experience. This will enable the Organization to move forward along a strategic path that will result in longer-term revenue and profitability growth. With that, I will now turn the call over to Steve. Steve?
- CFO
Thank you, Dan, and good morning. Before discussing our consolidated financial and operating performance for the first quarter, I want to remind everyone that as a result of our field reorganization, district and senior district leader labor costs are now reported within cost of service, rather than G&A expenses, and their travel costs are now reported within site operating expense, rather than G&A expenses. We have re-casted and posted to our website historical annual and quarterly financial statements to better assist you with your comparisons.
For the first quarter, Regis reported close to breakeven earnings. This included net discrete after-tax charges of $0.7 million, or $0.01 per share. Excluding discrete items, first-quarter diluted net earnings per share, as adjusted, were $0.01, compared to $0.08 in the prior-year quarter. Adjusted EBITDA for the quarter came in at $27.4 million, compared to $30.4 million in the prior-year quarter. With first-quarter same-store sales declines of 5.4%, and all other things being equal to the prior-year quarter, one would expect diluted earnings per share, as adjusted, to decline by approximately $0.12 per share. Actual diluted earnings per share, as adjusted, declined by $0.07 per share to $0.01 per share.
The $0.05 per-share improvement is primarily related to cost-savings initiatives, cost reductions related to our field reorganization, and the fact that we are lapping higher labor costs related to last year's full commission coupon event and retail incentive plan, partly offset by continued investments in salon connectivity, increased health insurance costs, and higher depreciation expense. I will discuss these items in more detail shortly. We have included in today's press release, as well as on our corporate website, a reconciliation that bridges reported results to earnings, as adjusted, for the impact of discrete items for the first quarter of the current and prior years.
Moving on to first-quarter operating results, my comments this morning will focus on as-adjusted results. When comparing to prior-year numbers, I will be referencing our results as re-casted for our field reorganization. Revenue in the quarter of $468.6 million declined $36.8 million, or 7.3%, compared to the prior-year quarter. Same-store sales declined 5.4%, compared to the prior-year quarter. Year-over-year total company-owned store counts decreased by 277 locations. During the quarter, we built 30 company-owned salons, closed or relocated 57 other company-owned locations, and sold a net 5 locations to franchisees.
Service revenues were $371.7 million, a $21.7 million decline, or 5.5% from the prior-year quarter, mainly driven by declines in North American salons. Compared to the prior-year quarter, same-store service sales declined 3.1%, driven by a decline in guest traffic of 5.7%, offset by an increase in average ticket price of 2.6%. The remaining 2.4% decline in service revenues, compared to the prior-year quarter, was primarily due to a net reduction in store counts.
Product revenues were $86.7 million, a decrease of $15.5 million, or 15.2%, compared to the prior-year quarter. Product same-store sales declined 14.8%. As Dan noted earlier, we are starting to see signs of trend improvement. Royalties and fees of $10.1 million increased $0.5 million, or 4.7%, versus the prior-year quarter. Our franchisees posted positive same-store sales during the quarter and added 80 net locations over the last 12 months. In the quarter, we added 36 new franchisees to the system; and over the last 12 months, we have added 102 new franchisees to the system.
Moving on to cost of sales, cost of service and product, as a percent of associated revenues, declined 20 basis points, compared to the prior-year quarter, coming in at 58.5%. Cost of service, as a percent of service revenues for the quarter, was flat to the prior-year quarter at 60.5%. Negative leverage of stylist hours caused by same-store service sales declines and increased healthcare costs were offset by reductions due to our field reorganization, reduced labor associated with a full commission coupon event that was not repeated this year, and lower levels of bonuses. Cost of product, as a percent of product revenues, was 49.8%, a decrease of 210 basis points, compared to the prior-year quarter, mainly driven by two items -- first, we lapped a sales-incentive program from last year; second, we are realizing margin-rate benefits from better terms with vendors and reduced clearance activity, both a result of our plan-o-gram initiative.
Site operating expenses of $50.8 million decreased by $3.9 million, or 7.1%, compared to the prior-year quarter. The decrease was primarily driven by cost-savings initiatives to lower utilities, repairs, and maintenance expenses, and reduced travel expense due to the field reorganization. In addition, lower volumes reduced our freight costs, and we realized a favorable impact from the timing of certain expenses, including self-insurance reserves related to the prior year. These were partly offset by increased connectivity costs to support SuperSalon and salon work stations.
General and administrative expenses of $43.7 million decreased $4.6 million, or 9.5%, compared to the prior-year quarter. About half of this improvement relates to cost-savings initiatives and benefits from the field reorganization. The remaining benefit is timing related. That said, we remain focused on ways to simplify to drive further cost efficiencies.
Focusing for a few moments on liquidity, our September 30, 2013 balance sheet remains strong. We have $204 million of cash, and our business generated about $16 million of operating cash flow during the quarter. In addition, total debt was $175 million, and we have no outstanding borrowings under our $400 million revolving credit facility, which runs through June of 2018. We continue to manage our liquidity to enable the Company to invest in the areas needed to stabilize and turn around our business, to service our obligations, and to manage the upcoming maturation of our convertible debt.
This concludes the financial portion of the call. We would now like to answer any questions you may have. Operator, can you please provide the instructions for the Q&A portion of the call?
Operator
Thank you, Dan and Steve.
(Operator Instructions)
Our first question comes from Lorraine Hutchinson with Bank of America Merrill Lynch.
- Analyst
A lot of initiatives going on. Just stepping back, I wanted to ask, from a customer perspective, what do you think the biggest change will be that the customer will see that will help drive traffic and repeat visits from all of these initiatives that you're working on?
- CEO
Good question, Lorraine. This is Dan. I'll take that one, and then if Steve would like to comment, he can. I think the best way to answer that question is to talk about the salons that are executing well. The ones that I have been in recently that have shown that they can take the initiatives that we've put in place and grow the business. It's a good quality experience.
People -- we're in the affordable -- for the most part, we're in the affordable hair care business, where convenience, quality, and affordability are important. We need to make sure that we give a very convenient, high-quality, and a fun experience. People need to feel good about getting their haircut with us. We have found, in our best operating stores, that they are working against all these initiatives very effectively, and guests leave very happy and satisfied with the experience. That's what we need to make sure that we instill across our Organization.
A big part of the reason we did the restructure and we got to smaller span of control is to provide the kind of positive leadership that we think the salons need to be productive. And, what will end up happening is when we provide that quality leadership is that the experience will be good, wait times will be lower, attention to detail is there in the experience, and then the guest will return.
- Analyst
Great. Have you done any benchmarking of your pricing versus local competitors, and is there work to be done there?
- CEO
We've done a lot of work on pricing. We have a pricing organization, so we know what's going on with our pricing, and our local competitors. We've built a pretty good database. As we've done some work, and we've mentioned this before, as we've done some work around testing pricing, we're in early stages on that. There's some -- I am not ready to say that we're ready to make wholesale decisions yet, but we've done a lot of work around elasticity, and we can see that we have opportunity to change pricing. Not necessarily always up, some of that opportunity is to take pricing down.
We do think that that's a tool that we can leverage. We just want to make sure that when we pull a pricing lever that we've been very thoughtful about it. So, we're going to give this test enough time before we make any wholesale decisions. And, even after we've given that enough time, we'll roll out slowly with any pricing changes to make sure that we, most importantly, don't scare any of our guests away.
- Analyst
Thank you.
Operator
Our next question is from the line of Jeff Stein with Northcoast Research.
- Analyst
Good morning, Dan. A question, first, on the product side of the business. Wondering, do you guys feel comfortable, at this point, that you have been able to identify the issues that resulted in the large drop? And, you did indicate that the trend has improved recently. So, I'm wondering if could you give us a little insight into the kind of run rate in comps we're looking at, on the product side, as we enter the important holiday selling season?
- CEO
Sure, let me tell you what we have done. We have done a lot of work -- some really smart analytical people in this Company, as we've built out the strength, the analytical strength within our marketing organization, in particular, and we've got a really smart people in our merchandising group that have strong analytical abilities. We spent a lot of time digging in really deep, Jeff, into what happened with the product.
One of the things that we didn't talk much about on the last call is when we did this clearance sale, this was five-times larger than any clearance sale we had ever done in the past. So, this was a big clearance sale. This is a category that is hard to measure pantry loading, but we do believe that we did get some pull forward on pantry loading. We also looked deeply at promotional schedules. We looked at detail around what we're doing with the actual resets themselves. We're comfortable that the changes that we've put in place are going to get us where we need to be. We're not at the point where we're forecasting, as you know, any of our -- predicting where any of our results will be, but we do feel like this is something that we're starting to get under control.
One of the things we've learned through this process is that when we do anything 7,000 times over, is that there's going to be disruption, and we think we've made the necessary changes, now, that we need to move Regis in the right direction. So, we're going live with the changes we've made. We're seeing the best operators grab them and run with them. When I'm in salons now, and I'm with our best operators, I see strong retail sales, I see strong service sales. It really all comes down to the operators, at the field level and the salon level, to make this thing go.
- Analyst
So, the run rate on comps coming out of the quarter, are you still running down double digit?
- CEO
We're not giving any guidance on that. We're not where we want to be. We're not going to be satisfied with where we are at retail until we see ourselves growing, and I've been in enough salons, Jeff, where I do see us growing, and it's really attention to detail. Lorraine asked that question earlier, and when we provide that kind of attention to detail to our guests, it works.
I heard a great story the other day from one of our regional VPs, who sent me a note. With this management process we have in place, one of the commitments they had made was to get their retail sales up. They had double-digit growth, and it was focused. So, we've made a lot -- we talked a lot about all the changes we've made, and I think the changes were what caused the deterioration. I think we've taken all the steps necessary to get ourselves healthy, but what's really going to pull us out of this is good, solid execution at retail.
- Analyst
Got it. Question on your field reorganization. I'm curious of what happens when you take, for example, let's say a supervisor, who previously was a hairstylist in a Supercuts salon, and now, they're managing a group of salons that include Regis, SmartStyle, MasterCuts -- are there issues, with respect to understanding and being familiar with helping to supervise concepts that they're not totally familiar with? And, how you're dealing with those issues?
- EVP & Chief Administrative Officer
That's an excellent question. Let me just maneuver that question just a hair, we did not -- we kept Regis and the salons separate. So, if you are in the affordable hair care business, you are just managing affordable hair care salons. We haven't combined Regis and the other premium brands in this reorganization. We've kept them separate. The reason we did it is just for the question you asked. We felt like that was a bridge too far to ask the people that had focused on one particular brand, or maybe a couple of particular brands, to not only take on multiple brands, but also to take on the premium brands.
One thing we did do as that, with our Supercuts business, we worked very hard to make sure that our Supercuts business within a market, because that's our largest chain outside of our Wal-Mart business, we worked very hard to keep them separate. So, if we could make it work, then -- we wouldn't do anything that would create extra expense, but if we could make it work, we had people focused on Supercuts. But, yes, we have done a lot around training, and I think we need to do a lot more to make sure that our people understand all the different brands and how they operate.
It is one of the -- as we've done this, it is an opportunity, we see, for improvement over time, is to get a more consistent, standard operating procedures across our affordable hair care business, while at the same time, keeping the brand integrity of both our SmartStyle business and our Supercuts business. We think both of those are key to keep separate. We have done a lot of consumer research around them, we see the consumer behaves differently in them, and that there's opportunity for us to improve the guest experience through that research that we've done.
- Analyst
Got it. And one real quick question, final question for Steve. Steve, wondering, with all of the puts and takes on the expense side, I'm wondering, can you give us some idea what the annual run rate on cost saves is for fiscal 2014 over 2013?
- CFO
We don't typically give guidance on what our savings are going to be, but I think, safe it to say other than some of the timing issues we've referred to earlier in the release and in the scripts, we're probably at or close to those -- our run rates now.
- Analyst
Got it. Okay, thank you.
Operator
Our next question comes from the line of Jill Nelson with Johnson Rice.
- Analyst
Question on traffic. It looks as though it was down over 7% and that was greater pressure than you've seen the past fiscal year. Could you talk about maybe -- what percentage of your business, or your customer, only shops product? Because, I'm wondering if that was maybe a bigger drag on traffic than anticipated.
- CFO
We get about 20% of our business is product. I can't answer that question specifically. I can direct to you Mark after the call, Jill, and see if we can't get a little more detail on that because I don't have that information right at my fingertips.
- Analyst
I guess could you just maybe talk about the traffic declines -- accelerated quite a bit from the down 2% to 3% trend it trended last fiscal year. If you could maybe give some insight into that.
- CEO
Yes, when we made all these changes, a couple of things happened. When we have, as we said that, our biggest opportunity is to be able to get our salons to deal with change. And, we've learned through this process, that is a challenge for them, when we do a lot of -- when we make a lot of changes. I believe the changes we made were the right ones, that we put ourselves in a position to succeed going forward, but those three initiatives that we did the fourth quarter did impact our traffic. If wait times get increased, that has an impact on traffic. If we don't staff the salons properly, that can have an increase on traffic. And, as we made a lot of these changes, the changes caused distraction.
We're working our way through that, and we believe that as we get through that, the disruption that we saw in the fourth quarter -- or in our fourth quarter and our first quarter, that we can get those behind us. But, as I said earlier, we have got 7,000 of these salons that we've got get moving in the right direction. Where we have our best operators, they were able to deal with the changes, and they've actually been able to turn it into increased sales. So, it's question of good, strong operators being able to deal with change. And, that's where I think that Jim Lain, the new COO that will start next week, and Carmen Thiede, our new Chief Human Resource Officer, are going to add a ton of value. Because, we need to be doing much better training and development than we have in the past so that we can grow traffic.
The other thing that I think is important to note in the fourth quarter and in the first quarter, is there were some very aggressive promotions last year that we did not repeat, that were a drag on profitability, and that also had an impact on traffic. I hope that answers your question.
- Analyst
It does. Thank you. And then, just last one, in the 10-K filing, you had talked about that you would be providing an incentive for stylists to gain traction on a first-quarter promotion -- if maybe you could provide some details around that?
- CEO
What we did is we changed a few things around compensation so that compensation is now driven based off of both the revenue and on contribution. In the past, it was only on revenue. We also put some programs together around product that we hadn't done in the past because we wanted to goose our product sales. We're always running some kind of initiative that will help stimulate traffic.
The most important thing we're doing to help stimulate traffic, though, is this new management process that we've put in place that will -- that every week the salons are making a commitment as to what they're doing against their goals to drive traffic within their particular salon. And, the most encouraging thing about that is when I walk in a salon now, I can ask the stylists what their commitments are this week to drive traffic, and that's a very positive step in the right direction. And again, it comes back to our best operators, at the salon level, have taken this program and run with it, and we're seeing increases. Where we aren't seeing increases is because they're not executing as well, and that's a big training and development opportunity for us.
- Analyst
All right, thank you.
Operator
If there are no further questions, I will now turn the conference back to Dan.
- CEO
Thank you, Tiersa. Thanks to all of you for participating in the call, for calling in. We'll look forward to talking to you again next quarter.
Operator
Pardon me, we do have a follow-up question from Jeff Stein. Would you like to take that question now?
- CEO
Sure.
Operator
The question is from Jeff Stein with Northcoast Research. Please, go ahead.
- Analyst
Sure, Dan, sorry to extend the call here real quick.
- CEO
That's all right.
- Analyst
Staffing levels for holiday -- you've got six-fewer shopping days between Thanksgiving and Christmas, and I would imagine consumers are going to be making fewer trips to the mall and trying to get more done. Are you going to be staffing the salons any differently this holiday season as a result?
- CEO
We are constantly -- that's a very good question, Jeff. We are constantly focused on our staffing in every single one of our salons, and we try to stay right on top of it. One of the benefits we have now with the change in the structure is we have management in the salons a lot more often than we have in the past. We'll be watching staffing very closely during the holidays. We're very aware of, as you point out, those six-fewer days, and do potentially see that the strip centers and the malls will have higher traffic. So, we'll be on top of it.
One of the beauties of our business is we can get stylists in pretty quickly if we need them in. Our staffing objectives are to be there to service the guests, and we have given control of staffing to the field leadership. We put the recommendation out there, but we expect them to be managing it. And then, we're seeing much more thoughtful management of hours from the field than we have in the past. I guess the best way to say that is that we will be very focused on this and keep our finger right on the pulse of what's going on with traffic through the holidays.
- Analyst
Thank you.
Operator
There are no further questions at this time. Thank you.
- CEO
Thanks, Operator.
Operator
Ladies and gentlemen, if you wish to access a replay for this presentation you may do so by visiting regiscorp.com in the Investor Relations section of the website, or by dialing 1-800-406-7325, with an ID number of 4646057 pound. This concludes our conference for today. Thank you all for participating, and have a nice day. All parties may now disconnect.