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Operator
Good afternoon, ladies and gentlemen, and thank you for standing by. Welcome to the Rocky Brands' first quarter fiscal 2013 earnings conference call. (Operator Instructions) I would like to remind everyone that this conference is being recorded.
I will now turn the conference over to Brendon Frey of ICR.
Brendon Frey - IR Contact
Thank you. Before we begin, please note that today's discussion, including the Q&A period, may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Such statements are based on information and assumptions available at this time and are subject to change, risks and uncertainties which may cause actual results to differ materially. We assume no obligation to update such statements. For a complete discussion of the risks and uncertainties please refer to today's press release and reports filed with the Securities and Exchange Commission, including Rocky's Form 10-K for the year ended December 31, 2012.
I will now turn the conference over to Mr. David Sharp, President and Chief Executive Officer of Rocky Brands.
David Sharp - President and CEO
Thanks, Brendon. Good afternoon and thanks for joining us. With me on the call is Jim McDonald, our Chief Financial Officer.
Overall we are pleased with our start for the year. From a sales perspective first quarter trends were similar to those we experienced in our branded business during the back half of 2012, that is stronger demand for the Durango brand helped to offset softness in our work and commercial military categories.
Also contributing to our top line performance in the quarter were initial shipments of our new private label program to Tractor Supply Company and our first sales under the new military contract we signed earlier this year.
What's especially gratifying from the first quarter is the 100 basis points improvements in gross margin versus a year ago. This came primarily from improved efficiencies in our Company operated facilities in the Permian Basin, which are being utilized to produce our private label and military footwear. As a result, we were able to translate a modest sales gain into a 20% improvement in diluted earnings per share.
Digging into our category results, Western was obviously the standout, fueled by the performance of Durango, as well as gains in the Rocky Branded Western category. In total Western sales increased 40% compared with last year. New product introductions have helped increase productivity at traditional Western and farm and ranch customers, and they have also helped us gain traction in new brick and mortar and ecommerce channels.
We're seeing many of our existing accounts go much broader with the brand than before. For example, at Zappos.com the number of styles we have booked with them this year have increased by 39% versus the same period last year.
The Durango Rebel Collections have been very well received this spring, with strong sell-in being followed by strong sell through at both national and independent accounts. A special edition U.S. flag boot, our new FAA boot, and our Susan G. Komen product also generated a good deal of new business in the first quarter, which has led to replenishment orders early in Q2.
Meanwhile our Durango Lifestyle Collections continued to gain valuable shelf space with key retail accounts, such as Acumen Brands, Shoe Show and Rack Room, thanks to compelling new styles meant to attract consumers with a more urban fashion sensibility. We expect this trend to continue as the year progresses and we bring more styles to market, including moccasins this fall, the Brands' first non-boot collection.
We'll continue to attempt to capitalize on the momentum of our Durango brand. Later this year we'll conduct tests in certain markets with leather apparel and accessories, and for spring '14 we'll test sandals.
Turning to our work category, sales from our new private label program with the Tractor Supply Company were offset by declines in their Georgia boot business. We were up against tough comparisons from the TSC store expansion program initiated in the first quarter of 2012.
Following a cold spring in which sell through improved versus the last few quarters bookings have started to accelerate again, setting the category up for improved results starting in the back half of the year. Similarly, bookings for Rocky Outdoor are up meaningfully as retailers prepare to restock their shelves ahead of the fall season.
While Q1 sales were down year-over-year the decline was mainly due to lower closeout sales that we didn't anniversary due to a lack of closeout inventory. After back-to-back mild winters I believe the channel is now relatively clean and our full-price business is poised to grow in 2013.
During the first quarter we experienced a nice lift in sales of both our work and outdoor apparel. We recently signed a licensing agreement for the Rocky Brands with Intradeco, a global manufacturer of underwear that supplies 50% of the thermal product sold in the U.S. market and is a major supplier to Walmart. We believe this arrangement is the optimal way to manage this business as it provides a steady royalty income with no inventory risk.
Finally, commercial military sales remained under pressure as buyers were cautious ahead of the mandated Federal budget cuts that went into effect on March 1st. This mainly impacted demand for our popular S2V products. On a more positive note, demand for our lightweight Garrison training boot remained solid, and we're making steady progress expanding both our product offering and points of distribution.
Now to our Retail Division, sales were up year-over-year for the second consecutive quarter since we committed to transforming this business model two years ago. We've made great progress transitioning the majority of our Lehigh business-2-business operation to the web, now 74% of all B2B sales are though web or catalog versus 71% in the previous quarter and 59% for the same period a year ago. We ended the quarter operating 16 trucks versus 28 a year ago.
We're also making great strides in our business through the web direct-2-consumer. Orders on our Rocky, Georgia, and Durango sites are up 87% for the period versus the same period a year ago. Certainly increased focus on pay-per-click, search engine optimization, and social media campaigns are having a positive effect, and we're also adding product specific videos to each site which is really improving conversion of visits to sales.
As we continue to improve our retail business and with strong and building momentum in the Durango brand, and our work and outdoor categories positioned for improved back half performances, and shipments of military footwear increasing we are cautiously optimistic we can deliver enhanced top line results over the remainder of the year.
With that, I'll turn the call over to Jim to review the financials, then we'll be happy to take your questions.
Jim McDonald - EVP, CFO and Treasurer
Thanks, David.
Net sales for the first quarter were $53.7 million compared to $53.3 million for the corresponding period a year ago. Wholesale sales for the first quarter were $42 million compared to $42.4 million last year. We experienced significant growth with our Durango brand, which posted a 40% increase in the first quarter. This was offset by declines in our work and commercial military categories, which decreased 6.2% and 30.1%, respectively.
Retail sales for the first quarter increased to $10.8 million compared to $10.5 million a year ago. Military segment sales were $900,000 compared to $400,000 for the same period in 2012.
Gross profit in the first quarter was $18.7 million or 34.8% of sales compared to $18 million or 33.8% of sales for the same period last year. The 100 basis point increase in our gross margin was driven primarily by improved manufacturing efficiencies in our Company-operated facility. On a segment basis we expect gross margins to improve again in the second quarter, although not to the magnitude they did in the first quarter and then to be relatively flat year-over-year during the third and fourth quarters.
Selling, general and administrative expenses were $17.2 million or 32% of net sales for the first quarter of 2013 compared to $16.7 million or 31.4% of net sales a year ago. The $500,000 increase in SG&A was attributable to higher freight expense primarily related to the gain in our business-2-consumer ecommerce sales compared with a year ago.
Income from operations was $1.5 million or 2.8% of net sales compared to $1.3 million or 2.4% of net sales in the prior year period.
Our effective tax rate for the first quarter of 2013 was 35% compared to 36% in the first quarter of 2012.
We reported net income of $0.9 million or $0.12 per diluted share versus net income of $0.7 million or $0.10 per diluted share.
Turning to the balance sheet, our funded debt at March 31st, 2013 was $20.3 million, a decrease of 5.9% from $21.5 million as of March 31st, 2012.
Inventory at March 31st, 2013 was $68.3 million compared to $64.1 million on the same date a year ago. Based on our current bookings we feel comfortable with our inventory levels heading into our key shipping season.
Operator, we are now ready for questions.
Operator
(Operator Instructions)
Our first question comes from the line of Mitch Kummetz from Robert W. Baird. Please proceed with your question.
Mitch Kummetz - Analyst
Yes, thank you. Thanks for taking my questions. I've got a few, let me actually start in terms of your outlook. I think coming off of the last call, Q4 call, you guys were talking about a low double-digit revenue growth in the first half, along with kind of 100 plus basis point gross margin expansion and sort of 10% SG&A growth -- given where we are in the first quarter can you update that or maybe talk more specifically to Q2? And I'm just wondering if you've got any more visibility on the back half at this point in terms of your outlook there?
David Sharp - President and CEO
Mitch, on the sales side, you know, we're hesitant, we're conservative on giving guidance on commercial military business because of the overhang with the budget, but regarding our work and hunting business we see that as pretty low single-digit. And then Western, obviously, we plan on maintaining that kind of 40% momentum.
Mitch Kummetz - Analyst
Okay.
David Sharp - President and CEO
Our apparel businesses will be down because we went ahead, as we announced today, and licensed the Walmart program, which has been anywhere from $2 million to $7 million in sales and was, in fact, about $3 million last year. And then I think they'll do a much better job of servicing that business than we did and the sales will be much better, and we'll have royalty income. And then in the back half we also expect to see the healthcare start shifting and that'll be incremental to last year.
Mitch Kummetz - Analyst
And then on commercial military could you remind us how big a business that is for you guys, I mean can you give us sort of -- quantify in terms of percentage of sales or something like that?
David Sharp - President and CEO
Yes, last year it was around $20 million.
Mitch Kummetz - Analyst
Okay, and are you kind of looking for the Q1 decline to be kind of the run rate for the year at this point or is it just too hard to tell?
David Sharp - President and CEO
On commercial military?
Mitch Kummetz - Analyst
Yes?
David Sharp - President and CEO
Yes, we think that right now it's looking maybe a decline of 15%.
Mitch Kummetz - Analyst
Okay.
David Sharp - President and CEO
As we get to the back half of the year, Mitch, is when we start to see the decline, last year particularly in fourth quarter so our --
Mitch Kummetz - Analyst
Okay, so you start to anniversary that?
David Sharp - President and CEO
-- as we get to fourth quarter.
Mitch Kummetz - Analyst
Got it. And then on the new program with Tractor, I know you've benefitted from that in the quarter, can you just remind us what did you ship in the quarter and how big that program is for the year?
David Sharp - President and CEO
Yes, we shipped about $2 million in the quarter.
Mitch Kummetz - Analyst
All right.
David Sharp - President and CEO
And for the year it should be $8 million to $10 million.
Mitch Kummetz - Analyst
Got it, all right. Maybe just a couple of last items. On the margins, Jim, could you give me the gross margin by segment on the quarter?
Jim McDonald - EVP, CFO and Treasurer
Sure. For the wholesale it's 32.3, retail was 45.9, and the Military was 13.9.
Mitch Kummetz - Analyst
Got it. Okay, and then I know you guys did a great job on gross margins on the quarter, it doesn't sound like you expect as much opportunity in the second quarter and then the back half. I mean can you just kind of walk me through the puts and takes on gross margins in the quarter? I know you guys have done a good job through your own factories, but it sounds like there was some benefit from fewer closeouts or because the channel cleaned up well in the quarter on the colder weather, how should I think about that?
David Sharp - President and CEO
I think most of our increase was really related to the improved efficiency at the factories as we started to produce both the private label and then the military contract. So we think that those on a year-over-year they'll continue through second quarter, maybe not quite as much to the magnitude that we had in first quarter, but still pretty substantial, and then, particularly in our wholesales business, and then as we move to the back half of the year it'll be more comparable with where we were last year.
Mitch Kummetz - Analyst
Okay, and then is it because you don't -- is there some reason that you -- are there some offsets to those efficiencies in the back half because I would think that those efficiencies would continue throughout the full year, right?
David Sharp - President and CEO
Well, we started really to get those efficiencies late last year when we pulled out [P&L] in the first half of this year, so.
Mitch Kummetz - Analyst
Got it. Okay, and then last question, David, you refer to the cold weather and just kind of clearing up the inventory at retail and I think you said that that's helping out with your orders, as well. Could you just maybe kind of give us a little more detail on that? I mean is there just less carryover inventory at retail now than there was a year ago at this time and so that's prompting retailers to want place a few more pre-book orders than what you were seeing at this time last year?
David Sharp - President and CEO
I think there seems to be a little bit more optimism going into this season versus last year. Retail is certainly a cleaner, you know, they went into the last year very conservatively and had a poor experience early in the season, but then from December on into January the weather really cooperated for them to liquidate their inventories, and we had a pretty good -- we were pretty clean, too, hence, the lack of closeout sales in the quarter.
Mitch Kummetz - Analyst
Got it.
David Sharp - President and CEO
So I think there seems to be more optimism, there's still a lot of cautiousness and trying to understand this category is, you know, the weather patterns have definitely changed.
Mitch Kummetz - Analyst
Got it, all right. Thanks, guys, good luck.
David Sharp - President and CEO
Thank you.
Operator
(Operator Instructions)
Our next question comes from the line of John Sullivan from Olstein Capital. Please proceed with your question.
John Sullivan - Analyst
Hi, thanks for taking my question. I was just wondering if you could give a little bit more detail on the accounts receivable balance increases in the quarter? I know usually coming out of your third and fourth quarters, you know, you're collecting going into fourth quarter and coming into Q1 and it seems like the year-over-year increase is a little bit of a disconnect with sales, whether that has to do with more relaxed terms with Tractor Supply or just timing related stuff would be helpful? Thanks.
Jim McDonald - EVP, CFO and Treasurer
Yes, I think -- this is Jim -- the increase is really related to that we really began shipping the Tractor Supply in March and we actually have shorter terms on those but we shipped that significantly in March, mostly all those two million that we shipped came in March, as well as the military business, all of the $900,000 we shipped in March. So I think it's just the timing of when our shipments went out and our shipments were larger in March than they were last year in March, so that's really the only reason for the increase in receivables.
John Sullivan - Analyst
Thank you very much.
Operator
(Operator Instructions)
There are no further questions in the queue. I'd like to hand the call back over to Management for closing comments.
David Sharp - President and CEO
Yes, well, we thank you very much for joining us today and look forward to speaking to you again in 90 days. Thank you.
Operator
Ladies and gentlemen, this does conclude today's teleconference. Thank you for your participation. You may disconnect your lines at this time and have a wonderful day.