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Operator
Good morning, ladies and gentlemen. Thank you for standing by. Welcome to the Rogers Communications Q4 2016 results analyst teleconference. (Operator Instructions) I would like to remind everyone that this conference call is being recorded on Thursday, January 26, 2017 at 8 AM Eastern time.
I will now turn the conference over to Ms. Amy Schwalm with the Rogers Communications management team. Please go ahead.
Amy Schwalm - VP of IR
Good morning, everyone, and thanks for joining us. I am here with our Chairman and interim President and Chief Executive Officer, Alan Horn, and our Chief Financial Officer, Tony Staffieri. As always, today's discussion will include estimates and other forward-looking information from which our actual results could differ. Please review the cautionary language in today's earnings report and in our 2015 annual report regarding various factors, assumptions and risks that could cause our actual results to differ.
With that, let me turn it over to Alan to begin.
Alan Horn - Chairman, interim President and CEO
Thanks, Amy, and good morning, everyone. Thanks for joining us and thanks for all your support. I will be brief and then I will pass it on to Tony to speak in more detail.
So earlier this morning we released our Q4 results and 2017 guidance. Our results reflect strong continued operating momentum and are a real testament to our executive team and 25,000 employees who haven't missed a beat in terms of executing on our plan. For the year, we achieved all our growth targets.
We were faced with some tough decisions in 2016, and we believe we made the right long-term choices to drive the most value for our customers and shareholders going forward.
We are, of course, excited about our recently announced partnership with Comcast which will bring our customers a best-in-class IPTV experience, as well as a continued stream of industry-leading innovations. The agreement builds on Rogers' Internet leadership and furthers our strategy to deliver all IP services in the home.
The financial impact of this on our Q4 statements was significant, triggering a write-off of CAD484 million and eliminating our IFRS bottom line. But we have no doubt it is the right decision for the long-term for Rogers.
On the CEO transition, as most of you know last quarter we announced our intention to hire Joe Natale as President and CEO of Rogers. We are looking forward to welcoming Joe in July. In the interim, we are confident in our ability to build on the momentum you see reflected in our fourth-quarter results.
In 2017, we will continue to drive revenue growth, but we are also committed to improving our cost structure and gaining productivity improvements you see throughout our businesses. This will position us well to translate strong revenue growth and to increase profitability and free cash flow.
As such, our 2017 guidance reflects a stronger outlook than our growth achievements in 2016, reflecting a plan designed to deliver increasing shareholder value and, of course, value that is sustainable over the long-term.
So a good quarter and with that, I will turn it over to Tony to get into the details.
Tony Staffieri - CFO
Thank you, Alan, and good morning, everyone. Overall, we are very pleased with our operating performance this quarter. We recorded strong consolidated service revenue growth of 3%, underpinned by robust subscriber metrics, and translated this to solid adjusted operating profit growth of 3%.
We continue to execute well against our plan with further sequential improvements in key financial and operating metrics. We will always have work to do, but we are excited about 2017 with the momentum we have and the upside ahead.
Looking at Wireless, our largest segment, we maintained strong service revenue growth of 6%, which reflected a combination of both subscriber growth and meaningful ARPU growth. Blended ARPU and ARPA increased 3% and 7%, respectively, as we drive growth in our premium value brands and data usage.
Notably, we translated this performance into adjusted operating profit growth of 5%, the healthiest AOP growth we have seen in a number of quarters, while still posting strong net adds.
Q4 postpaid net subscriber additions of 93,000, which is up 62,000 year on year, was driven by record gross additions and steady churn. We maintained stable churn in the fourth quarter, despite unprecedented promotional activity in the market which we only selectively matched. Of course, the competitive environment will continue to play a part, but we are focused on further reducing churn in 2017 as we improve customer experience.
Turning to Cable, we are making good progress as this business returns to growth. Our total service unit net subscriber additions were positive for the second consecutive quarter, driven by Internet net additions of 30,000, up 14,000 year on year. Cable revenue was up slightly, with adjusted operating profit growth of 2%, primarily driven by the ongoing shift in product mix to higher margin Internet services.
Our Cable results were impacted in the quarter by the CRTC decision to reduce wholesale Internet rates on an interim basis. Excluding the impact of the resulting lower wholesale revenue, Cable revenue and AOP growth would have otherwise increased 2% and 5%, respectively.
Total Internet revenue grew 9% in the quarter, but again excluding the impact of the wholesale Internet reprice, growth for Internet would have been double digit at 12%. So our core cable growth product continues to track well in the market.
Nearly half of our residential Internet customers are now on plans of 100 megabits per second or higher. Rogers now offers gigabit Internet service to our entire cable footprint. So our capacity for growth is available with success-based capital as needed.
It is clear we have a competitive advantage with our Internet offering, and that is not only helping us win Internet customers, it is helping our Cable business overall win back households as we return to increasing household penetration rates.
Upside in our Cable business is only strengthened by our long-term partnership with Comcast that we announced in December. We plan to deploy Comcast's X1 all IP-based video platform in early 2018. We have seen the success X1 has had for Comcast in the US market, including improving TV subscriber additions, lowering churn, increasing ARPU for X1 users, but most importantly delivering a better customer experience.
Our customers will benefit from Comcast's scale and substantial R&D investments. We expect our cable video economics to benefit from the variable OpEx model in our Comcast agreement, which will limit cable video CapEx to more success-based investment. As a result, we anticipate Cable CapEx to commence declining once we have launched the platform, thereby improving our ROI metrics for our Cable business.
First on the innovation roadmap is Comcast's new Digital Home solution, which we intend to launch together with the new IPTV in early 2018. Digital Home is a whole home networking solution, which will provide customers with a simple and intuitive way to control and manage their connected devices in the home.
Our adoption of the excellent platform not only includes access to a proven TV solution, but also to Comcast's state-of-the-art customer premised equipment roadmap, including reduced set-top box configuration -- sorry, reduced cost of set-top box configurations in advanced gateways.
We expect to begin deploying these new gateways in mid-2017. They are capable of delivering up to 9 gigabits per second over Wi-Fi within the home and can also support voice solutions, home monitoring, and automation applications.
Also in 2017, our customers will see further enhancements to our existing TV platform, including improving stability in our mobile app. In short, we are excited about our Cable business growth, with clear product and technology advantages, and with an improving OpEx and CapEx model to deliver ROI growth.
On the customer experience front, we continue to make solid headway on this priority, and it remains at the top of our list. To that end, we were pleased Wireless postpaid churn declined 4 basis points in 2016, for the lowest churn rate since 2010. We are focused on becoming a leader in self-serve to save customers time and give them more control which, in turn, has reduced contact volumes for us.
We launched a number of tools and offerings throughout last year. We continue to see increasing adoption of our data manager tools that allow families to manage wireless data usage in real time. We have been seeing a rise in customer satisfaction when customers have more certainty and control.
In the fourth quarter we launched our latest self-serve option, EnRoute. Customers can now track on their mobile phone when a technician will arrive for an installation or service call.
Our overall approach is resonating with customers as we saw 42% more self-serve transactions on the Rogers brand in the fourth quarter year on year, and 56% more for the full-year 2016. In addition, the number of times customers needed to contact us continued to decline, with a 6% reduction year on year in the fourth quarter and a 7% reduction overall in 2016.
As we enter 2017, we look forward to doing more for our customers going forward, including offering more self-serve options and new ways to interact with us digitally.
The highlight in media was another successful playoff run for our Toronto Blue Jays. Fourth-quarter revenue and AOP were impacted by fewer postseason Toronto Blue Jays games compared to last year, as well as lower advertising revenues. For the second year in a row, Sportsnet was the number one sports media brand in Canada and the gap has widened. As the brand attracts greater viewership, this positions us well to drive higher subscriber and advertising revenue.
In Q4 we committed to accelerating our shift from print to digital media in order to keep pace with changing audience demands. Since then, we have been realigning resources and developing a roadmap that will drive innovation and new content ideas while increasing digital audiences and revenue.
Turning now to some additional details on our financial results. Wireless was the most meaningful contributor to both revenue and AOP growth in the fourth quarter. Higher AOP and lower CapEx drove strong free cash flow of CAD392 million in the quarter. Cash taxes were higher year on year due to Mobilicity losses used in 2015.
CapEx was CAD604 million in the quarter and CAD2.35 billion for the full year, down about CAD90 million from 2015. We are also pleased to report a decline in overall CapEx intensity to 17% in 2016, down from 18% in the prior year.
We generated operating cash flow of CAD1.053 billion in the quarter, which supported the payment of CAD247 million of dividends -- CAD247 million of dividends. In total, we paid out CAD988 million of dividends in 2016.
Moving to overall performance below AOP, our net income was largely impacted by the write-down related to the investment in our own IPTV solution and our decision to move to the Comcast platform. We ended the fourth quarter with a leverage ratio of 3.0. Strong operating cash flow allowed us to repay over CAD300 million of debt in the quarter. This would have resulted in a reduction of our leverage ratio from last quarter to 2.9, but it was offset by the non-cash impact that rising interest rates, particularly since the US election, had on the accounting for our hedge portfolio.
Consistent with what we have been saying, we are focused on further meaningful improvement toward our target leverage ratio of 2.5 or better. We are focused on growing the top line and translating that into increasing profits and free cash flow growth, and we like the momentum we are seeing here.
We maintain our solid investment grade credit ratings with stable outlooks and attractive rates on our outstanding debt.
We ended the year with CAD2.7 billion of available liquidity. Our hedging strategy provides predictability over the next year, with substantially all of our expected US dollar expenditures for 2017 hedged at an average of CAD1.33 per US dollar.
Our 2017 growth outlook is even better than what we achieved in 2016. We expect to grow total revenue 3% to 5%, and each of AOP and free cash flow 2% to 4%. We expect CapEx to be in the range of CAD2.25 to CAD2.35 billion.
In summary, all of the operating machinery is working well and our fourth-quarter results show that we are picking up the pace, setting us up for further operate momentum and improved underlying financials as we move into 2017.
With that, we will open the call to any questions you may have.
Operator
(Operator Instructions) Jeff Fan, Scotia Capital.
Jeff Fan - Analyst
Thanks, good morning and good numbers. Tony, if I could just ask you to elaborate on a couple of things. The first is on the Wireless ARPU and ARPA. You called out data usage as one of the components. Wondering if you can just talk a little bit about that and whether you are seeing an acceleration perhaps in consumption and growth in your customer base, and whether you see that as a sustainable trend into 2017?
Then the second question is around the Digital Home comment that you made. Wondering if you can just, again, elaborate a little bit more on some of the potential services and differentiation that you see coming.
Then secondly, just on the license fee to Comcast, whether that one license fee covers the services beyond video and includes some of these Digital Home enhancements that you expect to deploy? Thanks.
Tony Staffieri - CFO
Thanks for the question, Jeff. Just going in order, I'll start with the first one in terms of Wireless ARPU and ARPA. As you said, data usage has been a significant driver of that. Our overall data usage increases when you look at it each month in the 40% to 50% range. And when you look at it on a per user basis, it is consistently in the 30% to 40% range.
Driver of that is really two things. Obviously, the applications that drive data usage continues to explode, but significantly we see more and more customers coming in on our premium value bands that give them largest data buckets and, therefore, makes them more comfortable to use data in a number of different ways.
So I think it is a number of factors, but if I have to summarize the key drivers I think it is, as I said, the use case continues to increase and the ability to get certain fee control over data charges is improving, particularly with things like our data manager tool that enables that kind of certainty.
Your other question was to expand a little bit on the Digital Home and talk a little bit about that. The Digital Home solution from Comcast dovetails nicely with what we are looking to deliver. It is about owning a home and creating a strong, multiproduct sticky customer.
Comcast has indicated to us it is going to be available for syndication in 2017, and we intend to launch it with X1 in early 2018. The Whole Home networking solution is going to provide customers with a simple, fast intuitive way to control and manage their connected IOT devices.
It is going to significantly move the agenda on self-install. It allows customers to easily add and pause devices, payer Wi-Fi extenders to boost signal strength in the home. And it is really centered around and expands on their voice control to manage the Whole Home network securely.
You are adjusting thermostats, lights, home security, using voice control. It is really about simplification and aggregation in the home and using the excellent platform as the entry point. So it is a lot more than just IPTV.
What is great is that it is a cloud-based platform and that's going to link to the new DOCSIS 3.1 Wi-Fi gateways that we plan to launch in mid-2017.
So overall, as we look over the medium-term horizon, we see the all IP home that is entrenched by voice, video, and smart home monitoring, and IOT using a combination of our gigabit capable network, Rogers and Comcast technology, providing our customers with the best next-gen residential service suite offered in our footprint.
And then more significantly, we think it has the potential to really move forward the fixed mobile convergence that we've all been talking about for so long. Comcast is going to bring the scale needed to invest in software and CPE that can provide seamless interactivity between fixed and wireless.
Then the other, I think, important thing for us is it is proprietary technology and it isn't going to be available elsewhere. So I think that is going to be a big benefit for us.
The last question you had was whether our license fee extends to video. I don't want to get -- disclose too much about it. I will say that it clearly has the capacity to expand to include it, and we wouldn't be talking about it if we didn't have the roadmap to get there.
Jeff Fan - Analyst
Okay. Thanks, Tony.
Operator
Vince Valentini, TD Newcrest.
Vince Valentini - Analyst
Thanks very much. If I can stay on ARPU for a second in Wireless. So you have seen an uptick in your growth every quarter this year, obviously, getting to a peak here of 2.6% blended ARPU growth in the fourth quarter. You talked about the data usage.
I am just wondering, is there any reason you wouldn't expect these trends to continue as you are gradually getting more and more higher-end customers loaded on your network? Can we see this uploading get better every quarter? Is there anything unusual or one time in nature that could cause ARPU growth trends to reverse?
And as part of that, could you maybe just clarify for us where we are at with Roam Like Home and what kind of impact we might be seeing, if any, in these quarterly results now?
Tony Staffieri - CFO
Thanks for the question, Vince. In terms of the ARPU trends, as you would expect when we look at them over the last several quarters, in fact, over the last 8 quarters, you see a good continuation in the data usage and the movement up the value band to the higher premium buckets. We do with Share Everything see a good mix of added devices coming in, things like tablets, which generally would have a smaller ARPU.
But because they are part of that Share Everything, the total ARPU continues to grow. So there isn't anything obvious to us that would suggest that that trend should not continue, and so we are confident in what we see there.
In terms of Roam Like Home, that continues to do well. When you look at the number of users that are now on it, it is up year on year by 34%. So it has been extremely popular with customers and is a good vehicle to move them to the Share Everything construct.
In terms of impact on our ARPU and overall results, if you look at postpaid revenue it would have -- it had an impact in the quarter in terms of a negative drag of almost 1 percentage point. And if you were to look at blended ARPU, same thing, just over 0.5 percentage point in terms of impact.
So it still continues to have, notwithstanding the increased usage, a bit of melt in terms of roaming revenue. But we continue to see it kind of close to flat and the opportunity for that to start to grow in coming quarters.
Vince Valentini - Analyst
Thank you.
Operator
Drew McReynolds, RBC.
Drew McReynolds - Analyst
Thanks very much. Good morning. Tony, just wanted to talk about the Wireless operating leverage that you got in Q4. Obviously, it is something that you have struggled with as 2016 played out, but we got a little bit of a pop here in Q4.
Can you just talk about the dynamics there and what your expectation is implied in the 2017 guidance?
Then a second question, obviously good postpaid wireless net adds and Internet net adds. Can you just talk about a little bit of the mix there on the wireless side, just what kind of Unison contribution you got? And then on the Internet side, what kind of SMB or wholesale contribution you are getting there? Thank you.
Tony Staffieri - CFO
Thanks for the question. In terms of when you think about Wireless operating margins that you saw in the fourth quarter, as well as for 2016, I would say in general I would start with a summary that when we look to 2017, we see them as continuing somewhat stable as we head into 2017. Certainly when you look at 2016, the investment that not only we but the industry has made in handset subsidies continues to decline.
But I think it is important to note it has been commensurate with the increase in revenue and ARPU. So I would say pleased overall that we have been able to continue to monetize that investment into higher revenue and ARPU. So we see that continuing into 2017.
We have gotten better at being disciplined in tying the amount of subsidy to the plan that the customers are coming in on. Certainly you saw that in the fourth quarter. While the headline was CAD0.00 iPhone 7s, it was really only available on premium value bands. So there is that construct and discipline that we seem to be getting better at.
In terms of the net adds mix, I would say it was a healthy mix across the spectrum in terms of premium value and additional devices coming in on Share Everything. Having said that, Share Everything ARPU specifically continues to grows. So not only is ARPA growing, but ARPU for Share Everything continues to grow. So that is healthy.
When you look at our ARPU coming in in the quarter, ARPU in continues to grow year on year, and so that is a healthy mix as well. So I think overall, the quality of the net adds that we see we are pleased with.
The same thing on the Internet side. I've talked about almost half of our base is on speeds of 100 megabits or higher. And the vast majority of new customers coming in are coming in at those speeds as well. So you see in the revenue growth that translates to healthy ARPU growth for Internet.
Wholesale has never been a significant part of our business, and it continues to not be very significant. So the amount of -- the impact on net adds in the quarter for wholesale Internet was negligible.
Drew McReynolds - Analyst
Okay, thanks, Tony. If I could just have a follow-up here, just a quick one. Obviously, you are trying to make some business market headwinds. Just with respect to your final comments on net adds, Unison or the SMB market penetration on the Internet side; just can you give us an update on how that is progressing?
Tony Staffieri - CFO
A couple things. I don't want to provide too much detail in terms of the various markets. As you know, it has been a focus for us and it is included in the numbers that you see. So I don't want to get too far ahead of ourselves in terms of the specific segments within the overall Wireless.
You will have seen that -- the question is relating to our new Rogers Unison product. I would say that one is early days and is not a material part of the numbers that you see. Resonating well in the marketplace but, again, very early days on that one.
Drew McReynolds - Analyst
Thank you.
Operator
Tim Casey, BMO.
Tim Casey - Analyst
Thanks. Tony, I apologize, I was late getting on the call. But in your guidance you signal that a little bit of margin erosion, with your revenues growing slightly faster than your EBITDA projections for the year. Could you talk a little bit about where you see some investment spending there within the major operating groups?
One other one. You noted that you intend to bring Joe Natale in July. Are there still ongoing discussions with Telus? Is there a chance there is an acceleration of that timeline, or should we assume that's a hard number? Thanks.
Tony Staffieri - CFO
So, Tim, I will start with the first one in terms of margins. The operating -- the revenue guidance we provided was total revenue as we did in the past, and it includes equipment revenue. If you were to translate that to service revenue and then look at AOP in that context, we see margins generally stable.
We are being careful and making sure that we have the room we need on the Comcast implementation. That is going to be a mix of CapEx, but it is also going to bring in the short-term some OpEx as well. So we wanted to make sure we have the capacity within our guidance to deal with that. But I think the headline for you is margins overall, and within each of our key segments to be relatively stable as we head into 2017.
Alan Horn - Chairman, interim President and CEO
Tim, this is Alan Horn. On Joe, it is July is the timing.
Tim Casey - Analyst
Thank you.
Operator
Phillip Huang, Barclays.
Phillip Huang - Analyst
Thanks, good morning. Congrats on the strong Q4 results and guidance. Maybe first a modeling question. I apologize (technical difficulty) was wondering what we should assume for cash taxes for 2017.
Then second, a question on the Cable business. Just wanted to, you know, first if you could give us an update on the pricing environment. And then a follow-on to an earlier question on the wholesale broadband market. Certainly we understand it is an impact on the industry's wholesale revenues, and you said that the impact on the subs on the quarter were relatively negligible.
Do you see this as an opportunity going forward, the flipside of it being potential to accelerate wholesale subscriber growth? Thanks.
Tony Staffieri - CFO
So a couple of things I'll go through. I hope I've got the questions right; you didn't come across that clearly. But I think the first one related to cash taxes and what we could -- or what you should expect for 2017. The cash tax is embedded in the guidance numbers we gave. I think generally, we have always talked about cash taxes, doing the right thing there in terms of making sure we have the right tax planning, etc.
It has been and we continue to see it in the range of about 8% of adjusted operating profit as a barometer. As you know, that is not the way it is calculated, but from a cash tax point of view that is generally the range that we see it coming in at and has been coming in at.
Your second question related to the pricing environment we saw in Q4. I think I would say that certainly not different than any other Q4. It was the quarter of competitive intensity. You get Black Friday, you get Boxing Week. Probably the one notable change that we are seeing is the customers are more and more in tune with waiting for those periods.
So we are seeing much more stark peaks and valleys in terms of when the volumes are coming in. So that combined with us being better at anticipating that and being competitive in the marketplace with our own offerings. They generally continue to be centered around handset subsidies and as I said, we are comfortable with that given the ARPU ins that they are driving and the base reprice upward that they are driving as well. So on balance, that continues to hold well.
Then the last part of your question I think related to the wholesale Internet market and what we see happening and the impact. As I said, for us wholesale Internet continues to be a very small part of our business. As you are aware, the interim pricing that has happened at the wholesale level is a concern for us, in the sense that it is below full cost of providing that service.
So we are confident over the long-term, the right thing is going to happen in terms of those rates. But we continue to see that as, again, a very small part of our Internet mix.
Phillip Huang - Analyst
That is very helpful. Actually, with respect to the update on the pricing environment, I was actually making reference to the cable side of the business. I was wondering if you could give us an update on that.
Tony Staffieri - CFO
Sure. On the cable side, it is generally a continuation of what you saw in Q3 on that front. The promotional activity generally centered around the Whole Home and the bundled offerings. With Internet being our key product, we are being very careful to ensure that we are getting the right value in the way we price Internet, in the way we bundle it in the pricing for the Whole Home.
So I would say overall -- and you see that coming through when you look at Internet revenue and Internet ARPU. So while the individual products sort of go up and down on a consolidated Whole Home basis, we don't disclose. But what I can tell you is ARPA continues to move in a positive direction for the Whole Home.
Phillip Huang - Analyst
Thanks very much.
Operator
Simon Flannery, Morgan Stanley.
Simon Flannery - Analyst
Great. Thank you very much. So I wonder if you -- Tony, you just talked about the balance sheet you did delever in the quarter and in the year back to 3.0, but it looks like you are holding the dividend again for now. So how are you thinking about dividend policy and deleveraging and when you might be in a position to revisit the annual dividend?
Also, on the Wireless adds, another strong quarter. It looks like you are expecting a good 2017. How would you attribute your subs to overall market reacceleration versus improved shares? Is it sort of a 50-50, or does it lean more one way or the other?
Tony Staffieri - CFO
Okay, Simon. I will start with the second part of the question and then get to the first one. In terms of the Wireless adds in the market, we have seen over the last -- if you were to look at the total industry and the total market over the last several quarters, there has been an uptick in, depending how you measure it, it's anywhere from 3.5% to about 4.5% increase in total size of the net add market.
Our expectation is, and we will see once everyone reports, but our expectation is that that continued on into Q4. That would be our best guess based on what we see in the marketplace. So our strong net add position that you saw in the fourth quarter certainly reflects a continuation of that larger market size.
But more significantly, for us we see it as continuing to move into a strong market share position of nets; again, a continuation of the position you saw in Q3. Our expectation is we continue to track actually into Q4 in terms of market share.
On your first question in terms of dividends, nothing new there. We've said that we are really focused on two things: first and foremost getting a business that is growing cash flow on a sustainable basis, and that is coming in nicely. And we wanted to direct that cash flow in the short-term to paying down debt and getting our leverage down.
So while we have seen good trending in 2016, we still have work to do and want to continue to see it moving towards 2.5.
We are in the middle of a CEO transition. So as most of you noted, it is kind of a bit impractical for us to make a long-term decision on dividends during this time period. So we sort of -- the common sense approach is to not do it right now, and that is what you see there. In terms of when we do it, don't want to get too far ahead of ourselves, but I think the metrics to keep watching are cash flow growth and movement on the balance sheet as the key ones.
Alan Horn - Chairman, interim President and CEO
Simon, just to add to that. Obviously, one of the things that we have seen over the last number of years is an increasing trajectory in terms of debt to EBITDA. I think 2016 is a good year in terms of reversing that trajectory, which is something that we've been looking for.
It is early days and there is obviously a lot of moving parts, but it is something that the management and the board will be looking at going forward.
Simon Flannery - Analyst
And no spectrum options on the horizon, in your view?
Tony Staffieri - CFO
We don't see it in the near-term. I mean we will wait to see. I think what we are hearing is that probably not in 2017. And the probability for a 2018 we think remains low, but that is as best as we can estimate right now.
Simon Flannery - Analyst
Great. Thanks a lot.
Operator
Greg MacDonald, Macquarie.
Greg MacDonald - Analyst
Thanks. Good morning, guys. Want to ask a bit of a follow-on to Simon's question on the gross add numbers. Tony, you made reference to the fact that the market has lifted nicely. You implied that you have taken some share. That is nice to see, but these are very big gross add numbers that we are seeing. And we have, at least in the last few quarters, seen these types of numbers out of your competitors as well.
Can you talk a little bit about what you think is driving that and whether it is a bit of a cyclical thing the last year, maybe last year and a half, but should tail off or whether you think there is some sustainability in? I am more interested in what your assumptions on the gross add number are going into your guidance for 2017, if you can say whether you are actually assuming growth or not on postpaid gross adds? Thanks.
Tony Staffieri - CFO
Thanks, Greg. I think a couple of things. I will start with the last part. It is always hard to estimate forward-looking in terms of where the market is going to go, so be cautious on that. I think we are optimistic that the reasons for the growth that we saw over the last several quarters including the fourth quarter should sustain into 2017, but we are cautious about it as well.
If we did stick to Q3, Q4, specifically in the fourth quarter as you said, good healthy gross add uptick. Our postpaid gross adds were up 19% year on year, and that is up from the 8% you saw in Q3.
It is also interesting to note that prepaid continues to do well also in the marketplace. So while we focus on postpaid, the prepaid segment continues to come in nicely in and of itself, and it continues to be a good segment which migrates to postpaid afterwards. So those pieces are working well.
In terms of the contributors, it is a number of factors, but I think we kind of hone in on a few of them. The attractiveness of some of the handset pricing we think makes it easier for folks to get into the higher-end smartphones. So access, increased access is certainly part of it.
I think with some of the tools in the bigger buckets that are there, customers are more and more comfortable adding devices, most notably on the Share Everything plan. So you have more devices, more family members coming in. So what we see is what we would describe as the mid-to-bottom end of the market kind of filling in nicely also, and that is contributing to the ARPA.
I could go on with a number of other things, but I think those are probably some of the key drivers, we think, that drove the total size of the market in the second half of 2016.
Greg MacDonald - Analyst
So from your comments, I am to assume that you are also including prepaid in that, right, on the gross side, on the lower to mid, or is that segment different? Do you have different views on what is happening there?
Tony Staffieri - CFO
No. My comment with respect to lower to mid, we are seeing that. My comments were in the postpaid. So as I said, it is a good healthy mix that we are seeing coming through, and it is a good balanced mix that you would have seen in previous quarters as well.
Separately on the prepaid side, that market continues to do well, not only in terms of size. But if you were to look at prepaid ARPU in and of itself, that continues to move in a positive direction. So I think it is good to see both segments, postpaid and prepaid, markets growing nicely.
Greg MacDonald - Analyst
And on the prepaid side, would that be just more devices being added on as well; tablets, for example?
Tony Staffieri - CFO
On -- sorry, if you could repeat that, Greg. On the postpaid side? On the prepaid?
Greg MacDonald - Analyst
On the prepaid side.
Tony Staffieri - CFO
No, I wouldn't attribute it necessarily to tablets. It is what you would expect, a varied range of devices on prepaid.
Operator
Aravinda Galappatthige, Canaccord Genuity.
Aravinda Galappatthige - Analyst
Good morning, thanks for taking my question. Tony, I just wanted to touch on Cable CapEx. Obviously, you are pointing towards broadly lower CapEx in 2017. Is that predominantly coming from the cable side of things?
And can you maybe just talk to the magnitude of the reductions that we can expect for 2017? Obviously, your peers are in the low 20%s, low to mid 20%s in terms of intensity. So there's certainly room for a reduction in CapEx there on the Cable side. Can we just touch on that?
Secondly, with respect to the X1 launch, can you just maybe discuss sort of the main milestones from here on up until the launch; sort of the main humps that you have to get through before you are able to roll the product out? Thanks.
Tony Staffieri - CFO
Of the two questions, I will start with CapEx. So in the guidance we provided for 2017, you will see that in the range we provided at the top end of the range, CAD2.35 billion is where we were in 2016, in terms of actuals. So you can sort of cross-read on that. That will be the high watermark for 2017, and an opportunity to continue to bring it down, as you saw in 2016 coming from 2015.
So I think from a total envelope, capital intensity continues to come down nicely. In terms of the specific pieces of it that you see there, 2016 as you would expect, investments in continued LTE in 700 deployment, and that has started to come down on LTE, reaching 95% of the population now, and on the 700 deployment at over 91%. So as that starts to come down, you will see Wireless CapEx continuing to come down.
On the Cable side that you referenced specifically, 2017 is going to be -- while we had expected it to come down, moving the Comcast X1 into 2017 causes us to be roughly flat, maybe down a little bit in Cable CapEx. But it is a one-time item.
So longer-term on Cable we expect, once we get past the implementation phase and into 2018, we expect cable to continue to come down significantly. And that is going to be getting past the IP launch, but also a much better CPE profile as we tap into Comcast's ecosystem on both the set-top box configuration but also on the modem and gateway side as well. So that piece of it will come in nicely.
Then we will continue on segmentation as you would expect, and that largely is success-based. So as we see demand coming in, that investment will dovetail with the revenue increases that we expect.
So overall, the roadmap for capital intensity for Cable to come down is there, and we certainly see the opportunity to get it to sub 20% over the long-term, but those are the dynamics between now and then.
Then the second part of your question was what are the key milestones on the X1 platform. I think it is important to highlight, the execution risk if you want to call it that on the platform is -- we consider it to be moderate to low. This is a proven product. Others have done it in terms of licensing the product, and so it is something that is proven.
The ecosystem for it is relatively small, so we are dealing with Comcast in a very, very limited number of other suppliers in terms of the implementation phase. So the whole construct for it is a much lower risk than the path we were otherwise on.
So I don't want to get into the specific milestones in terms of where we go, but as you would expect as we said, we are going to launch it in early 2018. And as you would expect, we built in time for the right amount of product testing within smaller market groups before then.
Operator
Maher Yaghi, Desjardins.
Maher Yaghi - Anallyst
Thank you for taking my question. Tony, I wanted -- just in terms of 45% of your residential Internet base is now on speeds higher than 100 megabits per second, that has driven your Internet revenue growth quite nicely. Can you talk about what's your expectation of that metric? It is likely not all clients will take 100 megs, but how much further can we expect this metric to improve and continue to boost your Internet revenue line?
Tony Staffieri - CFO
Certainly the discussion we had on the Wireless side, I think the ingredients that have pushed Internet speeds and capacity up continue to be there. The use cases continue to go up if you look at number of connected devices in the home, such that it is at about 11 today. And just two years ago, it would have been a number significantly under that.
So as the use case continues to go up, as video continues to move to IP and the size of the base continues to increase. You know, if you look at the size of our market, it continues to grow at over 2% consistently every quarter year on year. So all of the metrics for growth are there.
So we continue to see that, and it plays well to our competitive advantage in terms of speed and capacity. So as we said, almost half, greater than 100 megabits. Again, if you were to look at where we were two years ago and where the industry was two years ago, it just continues to move exponentially. So we don't see a reason as to why that would otherwise have to flatline at 100 or anything much higher than that.
Maher Yaghi - Anallyst
Okay, great. Just a follow-up on the Cable. I noticed that the absolute decrease from the wholesale decision was not equal on revenue and EBITDA. It seems like there is some additional costs that got in there because of that decision. Can you talk about that?
And also when I look at your cable pricing, we have seen recently increased pricing in your territory quite a bit. Can you talk about your pricing strategy for 2017, and if you announced any price increases for your subscriber base?
Tony Staffieri - CFO
So on the first one, in terms of -- can you repeat the first part of the question?
Maher Yaghi - Anallyst
The wholesale level (multiple speakers), it looks like it went down by CAD14 million on revenue but CAD12 million on EBITDA. So I am trying to figure out where is the additional cost coming from here.
Tony Staffieri - CFO
I think if you work it through in terms of the wholesale piece of it, the impact, I think your CAD14 million is a little high. If you flow it through it actually, what you will see is expansion of Cable margins. So you get the full flow-through, but we are picking up the benefit of the mix in Cable of having more Internet which, as you know, is a significant higher margin for us.
So what you actually see is an improvement in Cable margins. So I'd be happy to kind of walk you through that. Amy can walk you through that after the call.
Then the second part of the question was on pricing strategy, and obviously that is something we are not going to talk about.
Operator
John Hodulik, UBS.
Lisa Friedman - Analyst
Good morning. It is Lisa Friedman for John. I just wanted to turn back to video. I see that the losses have been getting better over the past, I would say, 8 quarters. And I'm wondering if we should expect those losses to be stable this year; if you have any plans in place to keep the lid on subscriber defections or if you expect any destruction in the markets now your competitors know that you are not going to be rolling out your own IP product and that that won't be here until 2018?
Then is there a point where video gets back to growth as you implement X1?
Tony Staffieri - CFO
Okay. Thanks for the question, Lisa. I think a couple of things. So in terms of continuing on our legacy platform, you are right, if you look at the subscriber numbers for video alone, they continue to get better quarter on quarter. We continue to make investments in improving that product, improving stability, improving some of the functionality of it, including mobile and TV anywhere type of applications.
So what we are seeing is that is improving the product. And when you combine that in a bundle with the superior Internet, I think that is accounting for some of the drag along as well. So we do continue to see improving trend, and we expect that trend to continue as we continue to make the investments in that legacy platform.
Then, Lisa, I think the second part of your -- go ahead.
Lisa Friedman - Analyst
I was just going to say also, has there been much impact from the changes in terms of pick-and-pay, now that that has been fully implemented as of December 1?
Tony Staffieri - CFO
So on the pick-and-pay piece coming in, we have been watching it. The impact has been very small, in terms of the impact.
The other part of your question what I was getting to was do we expect video to grow, particularly as we get into X1. Absolutely, and that is why we are making the investment. As I said, we are extremely encouraged by the experience that we have seen Comcast has in the US with the excellent product where there is growth there.
So as you've said, when you combine the X1 together with the Internet advantage that we have, we think there is a real opportunity for growth. And I should add you see that in the cost numbers as well. So when you see their -- I think their numbers post implementation of X1 seems to be a very good growth story for them as well.
Operator
Rob Goff, Echelon Wealth Partners.
Rob Goff - Analyst
Thank you very much. My question would be on the Cable side. Could you talk in general terms to the per-household CPE trending when you look at the upgrade to the DOCSIS 3.1 with the Wi-Fi gateway in particular?
Tony Staffieri - CFO
Sure, Rob. In terms of -- I think you are getting at sort of specifically the CPE cost structure, and I would describe it as generally stable over the last six to nine months as we've enabled more speed. You saw modems over the last year increase, but we sort of see the opportunity for that to flatline and frankly start to decrease again as we move on to the Comcast gateway roadmap, DOCSIS 3.1 enabled gateways. We see that continuing to improve in terms of per unit cost metrics.
Rob Goff - Analyst
Thanks, Tony.
Operator
Ladies and gentlemen, we have time for two additional questions today. Richard Choe, JPMorgan.
Richard Choe - Analyst
Great. I just wanted to follow up on the CapEx guidance and commentary. Wireless CapEx is now under 10% of revenue, and it has gone down on a year over year. With growing subscribers and usage, can we stay at these levels, and can you talk about what efficiencies you are seeing with the CapEx being able to be so low relative to historical levels?
Tony Staffieri - CFO
Thanks for the question, Richard. I caution on the Wireless CapEx, you will see ebbs and flows. So while you see it come down, I don't think sub-10% is a long-term number for it. I think generally, you have seen it in the 11% to 12% range, and so we continue to think that is a healthy CapEx level for Wireless.
Richard Choe - Analyst
And on the Cable side with the losses coming down, how much of the losses do you think are competitive versus just over the top? Any sense on mix there?
Tony Staffieri - CFO
It is tough for us to estimate that. I mean we take swags at it based on total size of the market. But because they market keeps growing, it is really tough to know, and so I prefer not to speculate on the call.
Operator
David McFadgen, Cormark Securities.
David McFadgen - Analyst
Great. Thank you, and thanks for squeezing me in. Two questions if I may. So the first one is just regarding the dividend and the potential 600 megahertz auction in 2018. If it does turn out that there will be an auction in 2018, do you think that you would just hold off on any given indecision, given the potential to spend a lot of money for that spectrum?
Then secondly on the EBITDA guidance, I was wondering if you can give us a little bit of color on where the growth will come from. I would imagine it's primarily Wireless driven, but if you could give us any color on where that growth would come from, that would be helpful. Thank you.
Tony Staffieri - CFO
David, on the spectrum, and again in terms of timing of it, don't know. I'd probably add to the comments that I previously made; 600 megahertz auction is still going on in the US. So we suspect that probably needs to be concluded before it starts up in Canada. So, again, we see it as unlikely over the next few years, but we will see how that plays out.
In terms of the impact it is going to have on the dividend, I think it is just too premature for us to speculate right now. It is obviously going to depend on, by the time we get to the 600, where our balance sheet is going to be and what our cash flow growth looks like. So not a lot I can say about that now.
Then in terms of the AOP growth that we provided in our guidance of 2% to 4%, it would be helpful I would say we see it in all parts of our business. So on the Wireless side, we are looking to -- and again, the principles are kind of the same as you saw before -- a good margin and I've talked about that. And I think one of the things you will see improve is our flow-through rate on wireless revenue growth. So we are focused there.
Then secondarily on Cable, I think you will see stable, possibly improving margins on Cable, but I don't want to get too far ahead of ourselves. The mix advantage that you see is certainly helping us, but as we move through the X1 platform that may rotate some back to video. So there is a lot of moving pieces, and so I think a reasonable outlook is stable margins on Cable.
Then finally on Media, the core sports product there continues to do well and we see stable margins there as well. So again, the growth will come from all key segments of our asset portfolio.
Operator
Ladies and gentlemen, this will conclude the conference call for today. Thank you for participating and you may now disconnect your lines.