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Operator
Good morning. My name is Tabitha and I will be your conference operator today. At this time, I would like to welcome everyone to the Rite Aid first-quarter earnings conference call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. (Operator Instructions) Thank you. Mr. Schroeder, you may begin your conference.
Matt Schroeder - Group VP, Strategy and IR
Thank you, Tabitha, and good morning, everyone. We welcome you to our first-quarter conference call. On the call with me are John Standley, our President and Chief Executive Officer, and Frank Vitrano, our Chief Financial and Chief Administrative Officer.
On today's call, John will give an overview of our first-quarter results and discuss our business. Frank will discuss the key financial highlights and fiscal 2012 outlook, and then we will take questions.
As we mentioned in our release, we are providing slides related to the material we will be discussing today, including annual earnings and sales guidance, on our website, www.RiteAid.com, under the Investor Relations Information tab for conference calls.
This guidance is a point-in-time estimate made early in the fiscal year. The Company expressly disclaims any current intention to update it. This conference call and the related slides will be available on the Company's website until the next earnings call, unless the Company withdraws them earlier, and should not be relied upon thereafter.
We will not be referring to the slides directly in our remarks, but hope you will find them helpful, as they summarize some of the key points made on the call.
Before we start, I'd like to remind you that today's conference call includes certain forward-looking statements. These forward-looking statements are made in the context of certain risks and uncertainties that can cause actual results to differ. These risks and uncertainties are described in our press release, in Item 1A of our most recent annual report on Form 10-K, and other documents we file or furnish to the Securities and Exchange Commission.
Also, we will be using a non-GAAP financial measure. The definition of the non-GAAP financial measure, along with the reconciliations to the related GAAP measure, are described in our press release.
With these remarks, I'd now like to turn it over to John.
John Standley - President, CEO
Thank you, Matt. And thank you, everyone, for joining us this morning to review our fiscal 2012 first-quarter results. Our results for the quarter show that our companywide focus on taking better care of and meeting the needs of our customers is working.
Our significant reductions in SG&A over the last two years have given us the flexibility to make the investments we need to connect with today's value-driven consumer. We are making those investments through our wellness+ loyalty program, which continues to grow as a percentage of our business and in terms of total members enrolled. Combining wellness+ with our customer service initiatives, like the 15-minute guarantee in the pharmacy and our focus on friendlier service on the front end, are the primary reasons we have grown our same-store sales for two consecutive quarters.
During the first quarter, we saw continued improvements in overall sales trends, although same-store front-end sales were a little negative in March and April, but were positive enough in May to get us back to even. Same-store script count and pharmacy sales were up for all three months of the quarter, and drove a total store comp sales increase of 80 basis points.
Same store front-end sales, script count and pharmacy sales continued to grow in June. We will be announcing June sales next Thursday.
First quarter adjusted EBITDA increased $13.1 million to $262.9 million this year versus $249.8 million last year. Very similar to last quarter and, as expected, our continued investments in sales growth initiatives reduced first-quarter front-end gross margin, but our improved operating efficiency and higher same-store revenues helped us grow adjusted EBITDA.
Pharmacy margin was flat due to strong generic penetration and generic purchasing improvements, which offset declining reimbursement rates. Distribution costs also continued to show improvement in the quarter as we benefited from synergies of the Rome warehouse consolidation. Adjusted EBITDA SG&A declined 27 basis points due in large part to another great effort from our store teams.
Liquidity remained strong, with $1.2 billion of revolving credit and invested cash available at quarter-end. Net loss narrowed in the quarter as we were able to offset the $22 million charge resulting from the refinancing we completed early in the quarter.
During the quarter, wellness+ continued to gain traction, as I said, and was one of the key factors contributing to our first-quarter same-store sales growth. As of today, we have close to 40 million members enrolled in wellness+. Wellness+ members accounted for 67% of front-end sales and 62% of script count during the quarter. Almost 90% of our gold and silver members are shopping both sides of the store, which makes them our most valuable customers. And interestingly, almost 50% of our gold and silver members shop our stores every week, so we are getting good frequency.
In addition, members continue to have larger basket sizes than non-members, and among members, gold and silver members have higher basket sizes and frequency than bronze members.
In the pharmacy, we continue to see a much higher retention rate with members versus non-members, and members are a very high percentage of our best patients. And our research tells us that wellness+ members are significantly more satisfied with Rite Aid than non-members, which is another good measure of how the program is working.
Our Save-A-Lot/Rite Aid stores continue to show solid sales gains, and we continue to have discussions with Supervalu about the future potential of the Save-A-Lot/Rite Aid stores.
We have now completed eight Wellness store renovations as our remodel program begins to ramp up. They are in Harrisburg, Pittsburgh, southern New Jersey and one in Newport Beach, California, with another one to open soon here in the Harrisburg area.
Research shows that with baby boomers aging and the high cost of healthcare, people are increasingly focused on staying well and living longer. More responsibility is being placed on consumers to make health decisions and they are actively seeking advice on how to make the right ones. This new format is all about empowering our customers in their pursuit of wellness.
As I mentioned on last quarter's call, the stores have a new look with a new decor package, lower shelving, wider aisles and brighter lighting. There are significant changes to our merchandising, including the addition of an expanded selection of organic foods, all-natural personal care products and homeopathic medicines, just to name a few of the changes. The stores have additional resources to help customers obtain their wellness objectives, including expanded clinical pharmacy services and additional resource materials. The expanded clinical services include pharmacist that are diabetes care specialists, certified immunizers and medication therapy experts.
One of the most significant new elements of these stores is the Wellness Ambassador, who serves as a bridge from the front end of the store to the pharmacy. All Wellness Ambassadors are specially trained to provide customers with information on over-the-counter medications and vitamins and supplements, and equipped with special iPad technology to assist customers in making decisions based on their individual symptoms and needs. They have been very well-received by our customers.
While the Wellness stores continue to evolve, the key elements of these renovations are the prototype of our store renovation program in fiscal 2012.
Other key accomplishments during the quarter include a continued rollout of our new private brand architecture. We now have over 1200 items converted, and we are on track to have 22 items in these brands this fiscal year. For the quarter, our private brand penetration increased to 15.6% from 15.3% last year.
We acquired new customers through $8.1 million of prescription file purchases. We continued to make progress improving our in-stock conditions by making process improvements to our ad forecasting. And we trained an additional 4300 immunizing pharmacists during the quarter as we prepare to have over 11,000 immunizing pharmacists available for flu season. It is too early to know what to expect from flu season, but with all our pharmacists trained as immunizers, we've set a goal of 1.5 million shots this year.
Overall, I'm pleased with the progress we made in the quarter. In terms of fiscal 2012, it really is about the top line and we're off to a good start. I'm very encouraged by the results so far from our sales initiatives on both the front-end and in the pharmacy. Our associates are doing a really good job of executing these programs and taking care of our customers, while at the same time they continue to control costs and operate their stores efficiently. Frank.
Frank Vitrano - CAO, CFO, Senior EVP
Thanks, John, and good morning, everyone. As John mentioned, first-quarter sales and earnings results reflect early benefits of the various initiatives we have been working on for the past 18 months. On the call this morning, I plan to walk through our first-quarter financial results, discuss our liquidity position, certain balance sheet items, our capital expenditure program and, finally, confirm our fiscal '12 guidance.
This morning, we reported revenues for the quarter of $6.4 billion, which was essentially flat to last year's first quarter. The increase in same-store sales was offset by a reduction in total store count. In the quarter, we closed 10 stores and did not open any net new stores. On a year-over-year basis, we operated 63 net fewer stores.
Same-store sales increased 80 basis points in the quarter, reflecting the positive impact of wellness+ and positive script count. Front-end same-store sales were flat and pharmacy sales were higher by 110 basis points, and pharmacy scripts were positive 40 basis points. Pharmacy same-store sales included an approximate 145 basis point negative impact from new generic drugs.
Adjusted EBITDA in the quarter was $262.9 million, or 4.1% of revenues, which was a $13.1 million or 5% higher than last year's first quarter of $249.8 million, or 3.9% of revenues. This is the second straight quarter of growth in adjusted EBITDA.
Results were driven by favorable sales trends and lower SG&A dollars. SG&A dollars were $36.7 million lower and 56 basis points as a percent to revenues. Net loss improved for the quarter to $63.1 million, or a $0.07 loss per diluted share, compared to last year's first-quarter net loss of $73.7 million and $0.02 better than last year's $0.09 loss per diluted share.
Net loss improvement was driven by higher adjusted EBITDA, lower interest expense of $10.9 million and a $4.7 million gain on sale of assets and lower income tax expense, partially offset by a $22 million charge for loss on debt retirement and higher lease termination and impairment charges. The loss on debt retirement charge was due to the Tranche 3 refinancing that was completed earlier in the first quarter.
Our LIFO charge of $20 million was flat to last year. Lower interest of $130.8 million compared to $141.6 million last year, resulting from the most recent two refinancing events.
Total gross margin dollars in the quarter was $20.8 million lower than last year's first quarter and 31 basis points as a percent to sales. FIFO gross margin dollars was lower by a similar amount.
Adjusted EBITDA gross profit, which excludes specific items, primarily LIFO and the wellness+ revenue deferral, the details of which are included in the first-quarter fiscal '12 earnings supplemental information, which you can find on our website, was $5 million, or 6 basis points as a percent to sales lower than last year's first quarter.
Front-end gross profit was lower due to the tiered discount investments related to wellness+ loyalty program, partially offset by higher pharmacy gross profit dollars, despite continued pressure on third-party reimbursement rates.
Our distribution center expense trends continued to improve in the quarter.
Selling, general and administrative expenses for the quarter were lower by $36.7 million or 56 basis points as a percent to revenue as compared to last year. SG&A expenses not reflected in adjusted EBITDA were lower by $18.7 million due to lower depreciation and amortization expense and a gain from litigation proceeds.
Adjusted EBITDA SG&A dollars, which excludes specific items, again, the details of which are included in the first-quarter fiscal '12 earnings supplemental information, was lower by $18 million or 27 basis points as a percent to revenues. This reduction in dollars reflects the various cost-saving initiatives, efficiency improvements and overhead reductions that have been implemented over the past 12 months.
Turning to the balance sheet, FIFO inventory was $38 million higher than the first quarter last year. Our cash flow results for the quarter show net cash from operating activities in the quarter as a source of $385 million as compared to a source of cash of $519 million in last year's first quarter. Higher inventory, as well as the timing of Accounts Payable payments at the end of the quarter, influenced the balance.
Net cash used in investing activities for the quarter was $48.4 million versus $36.6 million last year, and also includes proceeds from script file sales.
During our first quarter, we relocated six stores, remodeled three and closed 10 stores. Our cash capital expenditures was $56.8 million.
Now, let's discuss liquidity. At the end of the first quarter, we had $1.157 billion of total availability, including $1.036 billion under the credit facility and $121 million of invested cash. We had nothing under the revolver and we had $139 million of outstanding letters of credit. Today, we have $1.147 billion of liquidity.
Total debt net of invested cash was lower by $18.2 million from last year's first quarter and $169 million lower than year-end.
Now let's turn to fiscal '12 guidance. The Company confirms our fiscal '12 guidance, which is a 53-week year, and our guidance reflects the extra week. The Company expects total sales to be between $25.7 billion and $26.1 billion, and expects adjusted EBITDA to be between $800 million and $900 million for fiscal '12.
Same-store sales are expected to grow in a range of plus 50 basis points to plus 200 basis points over fiscal '11, which are not impacted by the 53rd week.
Net loss for fiscal '12 is expected to be between $560 million and $370 million, or a loss per diluted share of $0.64 to $0.42. Our fiscal '12 capital expenditures are projected to be $300 million, with $127 million allocated to remodels and $75 million to file buys. We are planning to complete 20 relocations and remodel 500 stores. Remodels incorporate components of the various new formats.
We are not planning to complete any sale leasebacks, and we expect to be free cash flow positive for the year. We expect to close a total of 60 stores, of which the guidance includes store lease closing provisions to close 35, and the remaining 25 close upon lease expiration. Included in our net loss guidance is a wellness+ deferral provision range of $35 million to $45 million.
This completes my portion of the presentation, and now like to open the lines to questions. Operator.
Frank Vitrano - CAO, CFO, Senior EVP
Operator?
John Standley - President, CEO
Operator?
Operator
(Operator Instructions) Mark Wiltamuth, Morgan Stanley.
Unidentified Participant
Hi, this is (inaudible) sitting in for Mark. I just wanted to talk about CapEx a little bit more if we could. I was wondering, could you remind us what maintenance CapEx is, first off?
Frank Vitrano - CAO, CFO, Senior EVP
Maintenance CapEx is somewhere south of about $150 million to $175 million.
Unidentified Participant
Okay. And how does that break it down to -- for the stores themselves versus other things? Is there a per-store maintenance CapEx that goes into that calculation?
Frank Vitrano - CAO, CFO, Senior EVP
Right. I mean, if you think about, right now, back office for us is about $50 million; you consider technology investments and distribution and other back-office items. So about $100 million, $125 million would be allocated to the stores.
Unidentified Participant
Okay, great. And then I was wondering if you could maybe talk a little bit more about the pharmacy margin trends that you have been seeing. Walgreens has commented for a few quarters now that they have been seeing positive pharmacy margin trends. And I guess given what you are seeing, do you think the pharmacy margin trends you are seeing will continue into 2012? Do you think they will get better, do you think they will get worse? I guess just give us an update there.
John Standley - President, CEO
Our pharmacy margin, as I think we said, was kind of flat for the quarter. We continue to see reimbursement rate pressure from both managed care and government agencies. But we also continue to make good improvements on the purchasing side, as well as see continued increase in generic penetration. So that seemed to kind of balance out this quarter.
I expect to see continued reimbursement rate pressure for the rest of the year. However, as we get late into the year, we will start to see the benefit of some new generics roll in, and it is our expectation that pharmacy margin will be better next year due to the impact of new generics.
Unidentified Participant
Okay, great. Thank you very much.
John Standley - President, CEO
You're welcome.
Operator
Karru Martinson, Deutsche Bank.
Karru Martinson - Analyst
Good morning. I was wondering -- could you walk us through the customer loyalty card revenue deferral? I mean, you have taken about half of the expected charge here in the first quarter. How should we think of that and how does it flow through the numbers?
John Standley - President, CEO
How much time you got?
Karru Martinson - Analyst
I've got a lot of time.
John Standley - President, CEO
Frank -- we will let you answer that one, Matt.
Matt Schroeder - Group VP, Strategy and IR
Karru, it's Matt. That rolled right downhill.
But what is going to happen is that deferral is going to continue to build as we continue to grow membership. And at some point in time, when the membership numbers stabilize, we would expect that deferral to stop building. Because what happens then is you've basically kind of maxed out on the amount of liability that you have.
I'm not going to give you a precise quarter-by-quarter breakdown, but it is a bit front-end loaded because we are still building up, basically, to what we think is going to be a mature membership base. And then once that happens, the liability will stay stable, so what you ought to have is smaller kind of movements either up or down in the charge that we take every quarter relative to that.
Karru Martinson - Analyst
And that charge that you take is to offset the discounts that you are giving?
Matt Schroeder - Group VP, Strategy and IR
That will be earned in the future, basically.
Frank Vitrano - CAO, CFO, Senior EVP
Right. So basically, that charge we are taking now is basically cash we've gotten in the door but we haven't been able to recognize that revenue on that yet.
Karru Martinson - Analyst
Okay. All right. And then there has been obviously a lot of industry noise here on PBMs this past week. I kind of wanted to get a sense of the status of your relationships, contract renewals and how you are looking at that.
John Standley - President, CEO
There is something going on, is there?
Karru Martinson - Analyst
Just a few minor headlines.
John Standley - President, CEO
A few minor headlines. No headlines here. We are always in discussions with our PBM partners, all the time on different things. And that hasn't really changed for us. I think it has been a fairly normal tempo of activity.
We are, as we have said before, still having a lot of discussions about how the generic wave is going to work with everybody. But I wouldn't say there is anything kind of unusual happening at the moment.
Karru Martinson - Analyst
Okay. And just lastly, you guys have been very successful in taking SG&A out of the business for the past 2, 3 years. How much more room is there to take SG&A out? And should we kind of think of current levels as the run rate going forward?
John Standley - President, CEO
It's definitely getting tougher. That is why we are really focused on growing revenues here. And that is really kind of the key to what will make this year work the best that it can.
So we continue to really push to get everybody focused on taking care of customers and really growing the top line. I think, Frank, the SG&A is just going to continue to get tighter, to get kind of year-over-year improvements as we go.
Frank Vitrano - CAO, CFO, Senior EVP
Absolutely. I mean we -- obviously, over the last nine quarters or so, we have probably taken out $270 million or so of cost here. So there has been a lot of progress made. But as John alluded to, the key here is really driving the top line.
There is still opportunities. There is things that the team is working on in order to reduce our overall cost here. But it is becoming more and more difficult to find opportunities there.
Karru Martinson - Analyst
All right, thank you very much, guys.
John Standley - President, CEO
You're welcome.
Operator
Karen Eltrich, Goldman Sachs.
Karen Eltrich - Analyst
Thank you. Actually, following up on Karru's question with regard to express scripts, as you look at your store base -- not commenting on necessarily what the outcome of that is -- but what percentage of your store base is kind of isolated from Walgreen and CVS where you can maybe get an opportunity to steal share?
John Standley - President, CEO
I'm not sure I can answer that question off the top of my head, to be honest with you. There is markets -- there are markets where we compete more or less with both of them. So I am not sure. I don't think I can tell you, actually.
Karen Eltrich - Analyst
Okay, fair enough. Also, with regards to the wellness+, obviously very good momentum being maintained in terms of growth. When do see that starting to level off? And also, do you kind of attribute that to successful advertising? And are you getting any signs that this is in fact new customers coming into the program versus converting existing?
John Standley - President, CEO
You know, I think early on, we definitely went through a heavy, heavy conversion period. I think the change in our same-store sales momentum -- and by the way, early on, I think we changed out some customers as well. As we went to this program, what is a little bit different about the way our program works is that we require that our -- in-store in order to get our ad discounts and we don't use store cards. And so if you don't have the card or your phone number or other identification number that you gave us, you don't get ad discounts.
So early on, we went through a pretty big changeout of customers, where those people who didn't want to be involved with the program but wanted to get ad prices probably left us. People who, I think -- then we converted our existing customers. And I think what we are in right now is what we kind of call the acquisition phase of this thing, where we are really out trying to explain to our noncustomers what this thing looks like. We are on TV across the country right now with advertising that I think tries to reinforce the message about the value of a gold membership or a silver membership. And so that is kind of the phase that we are in at this thing right now.
I think we will always have some level of additional enrollment in this thing. But you can see the rate of enrollment has slowed down quite a bit from the early days. And I think the pace that we are at now, it is probably kind of in that sort of mature range, I would say. It could be up or down a little bit, but we are kind of at that pace I think it will sort of hang around for a while.
Karen Eltrich - Analyst
Great. And final question, with regards to store remodels. Can you maybe give -- do you have a little bit more clarity in terms of what the buckets will be between wellness, value and Save-A-Lot?
John Standley - President, CEO
Well, it's probably just as time goes on -- in terms of Save-A-Lot -- in terms of Save-A-Lot, we are still testing it. We are very encouraged, again, as we continue to have pretty good sales results there. But we are still working through the overall profitability of the store.
We are also still having discussions with Supervalu about the mechanics of how it would work if we want to go forward. But as more time goes by, it is more likely that capital shifts from any kind of Save-A-Lot thing towards our Wellness Stores.
And so we haven't given out that number because we weren't sure what the timing on the Save-A-Lot would be, and so we are still a little hesitant to do that until we kind of a button that down.
Karen Eltrich - Analyst
Great. Thank you very much.
John Standley - President, CEO
You are very welcome.
Operator
Emily Shanks, Barclays Capital.
Emily Shanks - Analyst
Good morning, guys. I had a question around -- a couple questions around the balance sheet. Working capital management exceeded our expectations, and it looks like you got some nice Accounts Payable leverage during the quarter. Can you give us a little color around what was driving that or is that just a one-time item?
Frank Vitrano - CAO, CFO, Senior EVP
It was really just the timing of inventory and payables. There is nothing really (multiple speakers).
John Standley - President, CEO
No change in any payment terms or anything like that.
Frank Vitrano - CAO, CFO, Senior EVP
No -- payment terms, there's no vendor payment terms or anything like that.
John Standley - President, CEO
No payment management going on.
Frank Vitrano - CAO, CFO, Senior EVP
Absolutely none.
Emily Shanks - Analyst
Okay, okay.
Frank Vitrano - CAO, CFO, Senior EVP
It's (multiple speakers) the timing of it.
Emily Shanks - Analyst
Okay. And then a follow-on to that would just be, I know, Frank, you had mentioned that you're still projecting to be free cash flow positive in fiscal year '12. What are the assumptions around working capital as it relates to that? Is that a source, or --?
Frank Vitrano - CAO, CFO, Senior EVP
Yes. I will tell you, we have done a fair amount of work over the last two years in terms of reducing any inventory -- unproductive inventory out of the system. And we are really getting to the tail end of that at this point, so there really isn't a huge opportunity for us to take a lot of inventory out of the system here. So I wouldn't expect it to be a source for us. If it is, it would be a very small source.
Emily Shanks - Analyst
Great, thanks for the color. Good luck.
John Standley - President, CEO
Thank you.
Operator
Steven Valiquette, UBS.
Steven Valiquette - Analyst
Thanks. Just to follow up on some of the express script stuff and Walgreens. I'm trying to figure out what other question I want to ask in relation to this, but it is (multiple speakers).
John Standley - President, CEO
We are not going to help you much because we are not going to go near it.
Steven Valiquette - Analyst
Okay. Well, I guess the question I have is to the extent that some of the issues that were in dispute there were made public, I'm just trying to get a sense for if one of your competitors is uncomfortable with some of those variables, are you perhaps more comfortable? And maybe just in general, are you generally comfortable with definitions of brand versus generic drugs? Are you comfortable with the level that you are being informed, if there is adds or transfers to prescription drugs to different networks? Just some of those variables, trying to get a sense of whether --
John Standley - President, CEO
Yes, I am not going to wade into this thing. I'm not doing it. We work very closely with our PBM partners every day, as we try and have a constructive dialogue and resolve issues as they come up, and that is what we are going to continue to do. And it is a constantly evolving process. I'm not going to wade into the specifics of the dispute.
Steven Valiquette - Analyst
Okay, that's fair, thanks.
John Standley - President, CEO
All right.
Operator
Edward Kelly, Credit Suisse.
Edward Kelly - Analyst
Hey, good morning, guys. How are you?
John Standley - President, CEO
Good, how are you doing?
Edward Kelly - Analyst
Good. I would like to ask you a question about reimbursement rates sort of in a different way. Because you kind of mentioned that you are in a more normal environment in terms of negotiations for reimbursement rates. But yet at the same time, you talk about how the pharmacy is still seeing pressure on the reimbursement rate side.
As you think about your business, right, I mean you've got a 4% EBITDA margin. I can't imagine that you want to see continued pressure on reimbursement rates. So, how do we think about the outlook for that going forward? Obviously, you have got one of your competitors kind of saying enough is enough with one account. But is this something that we should be expecting long-term and is there any way to kind of stop the bleeding there?
John Standley - President, CEO
Well, I think the reimbursement rates go down always -- I mean, since I have been rolling around here, which is a long time, every year reimbursement rates decline. There is a couple of things that impact them, obviously.
One is the maturing cost cycle of a drug -- right? And obviously mix impacts it as well. So what our challenge is is in these kind of -- in contracts is to have positive discussions, good discussions around what we think future costs are going to look like and what are acceptable reimbursement rates to us.
And we are really focused on our situation, what we think is appropriate for us, and that is really the kinds of dialogues that we have with our PBM partners. But there is an expectation when we have these conversations that we are going to be able to find more ways to reduce costs and become more efficient. And they are in the marketplace on their side battling for business as well, and we all have to work together to kind of get the whole thing to flow. I am not sure if I'm answering your question, but --
Edward Kelly - Analyst
And as you look at 2012, I mean, obviously, the mix of generics is going up a lot.
John Standley - President, CEO
Yes.
Edward Kelly - Analyst
So it is probably fair to assume that there is going to be more pressure on reimbursements. Are you seeing that pressure in your negotiations today? And I guess it sounds like how things are playing out is acceptable. Is that fair?
John Standley - President, CEO
I would say that that is still a little bit of an unknown. We are still working through the discussions that involve that period of time.
Edward Kelly - Analyst
Okay. And I'd like to ask you another question about your loyalty card. Can you give us some estimated cost in terms of what wellness+ is actually costing you? And let's say this first year -- I don't know if you can talk about dollars or a percentage of sales. Because, I have to imagine that there is some investment.
John Standley - President, CEO
Oh, sure. It is a significant investment.
Frank Vitrano - CAO, CFO, Senior EVP
And Ed, it's -- I mean, it really -- a benchmark for you to look at is really what the revenue deferral is. So over the last two years, we will have put up a revenue deferral of almost $100 million, okay? And on a net basis, that should be a pretty good proxy for what the cost is going to be.
Edward Kelly - Analyst
Okay. And as you think about the payback on this, when do you think you get to a point of breakeven? How long does that take?
John Standley - President, CEO
Well, I think it's starting now. I mean, obviously, the trick to this whole thing is to get the top line growing to -- although we are obviously investing some rate here to drive more footsteps in the store. And part of it is actually sitting over in the script count. One of the key components of this thing is the loyalty aspect of it, where you earn points for scripts, and then you benefit from that with future front-end discounts.
So stirring all that together, we think when we kind of put this whole thing together that it was going to have kind of a return that sort of met our normal thresholds. So it would pay for itself, a cash on cash return, over -- I don't know -- 24 months or something, kind of in that range, and would show a real return over a period of time.
Edward Kelly - Analyst
Has some of that included working with vendors to get them to maybe fund some of the stuff that you are doing, or even sort of shifting the way that you are promoting in the store?
John Standley - President, CEO
Yes. I mean, one of the key features of this thing are the +UPS. I don't know if you are familiar with -- how familiar you are with our program, but our +UP program is really a new way to bring value to market, and our vendor partners have been very supportive of the effort and have invested with us to make that program work.
Edward Kelly - Analyst
And then just last question for you on inflation within the front end of the store. What level of product cost inflation are you seeing today, and are you successfully passing that through?
Frank Vitrano - CAO, CFO, Senior EVP
In terms of what we have seen so far, Ed, it is running somewhere south of 1%. We are reading the same headlines you are about there is things to come. The key for us, as we think about passing along, is one is where we need to maintain our competitive position, but we are also looking to pass them along where we can.
Edward Kelly - Analyst
Are your competitors pretty much taking the same stance, do you think?
John Standley - President, CEO
I think our sense is that we are going to -- what we are going to do is maintain our positioning in the marketplace. So I think that kind of answers your question.
Edward Kelly - Analyst
All right, thank you.
Operator
John Heinbockel, Guggenheim.
John Heinbockel - Analyst
Hey, guys, a couple of things. What do you think the natural inflation is in operating costs at this point, when you look across labor, utilities, rent, et cetera? What do you think that is right now?
John Standley - President, CEO
Kind of all-in, 2% 3% range?
Frank Vitrano - CAO, CFO, Senior EVP
Yes.
John Standley - President, CEO
Kind of all blended together, something in that range.
John Heinbockel - Analyst
Okay. And you have some ability -- it is waning -- but some ability to reduce that. So I guess when I start to think about what is a minimum comp to get expense leverage going forward, I guess it sounds like it is maybe 1 to 1.5 or something like that. Do think that is fair?
John Standley - President, CEO
Yes, maybe 1.
Frank Vitrano - CAO, CFO, Senior EVP
I would say 1.
John Standley - President, CEO
Maybe a tad less than that, but it depends on how much margin it takes to get that comp.
John Heinbockel - Analyst
Yes, okay. Secondly, when you think about the wellness+ remodels, as you know today, how would they compare to kind of your past -- the metrics compare to your past remodel efforts, when you think about capital investment, SG&A -- I guess might run a little higher, gross ROIC -- how does that compare?
John Standley - President, CEO
Well, these stores here, the remodels, I think, are a little bit more significant in terms of scope than some of the things we have done in the past. We've had some different variations where we did sort of paint and powders or maybe it was a paint and powder with a reset, and that kind of thing.
But whereas we are tackling a lot of these RA-1s and addressing some issues in those stores, the costs can actually be a little bit more. The stores actually probably look more dramatically different after one of these renovations than they have probably over earlier forms of renovation that we did. So I think it is more truly impactful to the store.
So the capital cost is, as I said, a tad bit higher, so we are probably looking for a touch more sales. And I don't know, Frank, if you want to talk about return on invested capital.
Frank Vitrano - CAO, CFO, Senior EVP
Yes. I mean, right now, the cost of this, the ones that we are doing right now, is about $250,000 with the Wellness. And we are looking at a 3% comp to be able to get at about a 20% return on investment.
John Heinbockel - Analyst
And I imagine the SG&A is higher and the gross is higher, kind of --?
Frank Vitrano - CAO, CFO, Senior EVP
The gross is really not significantly different, okay? Expenses -- in terms of from an expense standpoint, really the incremental expense here he is -- John talked about the Wellness Ambassador position that we are adding. So that's really kind of the net incremental expense to this thing.
John Heinbockel - Analyst
All right. And then thirdly, if you look at -- what is your best guess on how [macking] plays out in the 2012 generic cycle compared to prior ones? Because this is so well-known and telegraphed, does it happen quicker than in past or not?
John Standley - President, CEO
I wish I knew the answer to that. I mean, obviously, as I was mentioning earlier -- someone was asking -- I think it was Ed Kelly or somebody was asking earlier about this. And as I have said, I think there is still a great deal of uncertainty around how mechanically it is going to work as we go through the wave for us. And we are in some discussions with our partners about -- PBM partners about how that is going to work.
And so in terms of what expectations are in the marketplace from an employer perspective and whatnot, I am sure there is expectations out there, John, that, yes, we are going to save money. But remember, they get -- an employer gets significant savings just by virtue of this thing is going to be a generic. There's huge -- a huge reduction cost just getting there.
And so then it really, I think, sort of gets into the mechanics of how the [macking] works once we sort of get there. It is going to depend a little bit on how quickly other players come to market, which is still a little bit of an unknown on some of these things. And so I think there is -- I think there is still a large number of questions to sort of answer before we can give you an answer.
John Heinbockel - Analyst
Okay. And then one last thing. When you look at impact of gas prices on the business, in terms of your -- two parts to that -- in terms of your consumer, do you look at that as kind of a wash?
And then really, I guess the supermarkets have done a good job tying loyalty into gas programs with gas stations. Drug generally hasn't done that to this point. Is there an opportunity to do that, or not really because it dilutes the message of wellness?
John Standley - President, CEO
Well, we have done it in the past. We had a Fill Up and Fuel Up program a couple of years ago, and it was actually a pretty good program for us. I think one of our competitors is out with a temporary program, kind of messing with it.
We are pretty focused on what we are doing, and what we are doing seems to be working. And so we are going to stick with what we are doing here. We kind of like where we are going and that is really our focus, that is our program.
John Heinbockel - Analyst
But you think it is a neutral -- it doesn't help you, doesn't hurt you in terms of convenience versus people having less money in their pocket?
John Standley - President, CEO
I think that is probably right so far. I mean, if it goes wacky, it is probably not going to be great for any of us, but --
John Heinbockel - Analyst
All right, thanks, guys.
John Standley - President, CEO
You're welcome.
Operator
Mary Gilbert, Imperial Capital.
Mary Gilbert - Analyst
Good morning. Just wanted to follow up on the generic mix and the gross profit. So, if we look at your portfolio of generics versus branded, is it still, from a gross profit dollar standpoint, 50% higher for generic, the mix of the portfolio today --?
John Standley - President, CEO
Yes.
Mary Gilbert - Analyst
-- even with -- okay. So even with all the reimbursement rate pressure?
John Standley - President, CEO
Yes. And that again -- and part of the reason why is reimbursement rates are coming down, but we are also working hard to get to cost down.
Mary Gilbert - Analyst
Okay. That is helpful. Also, dark rent, where is that currently running and how should we look at it for the full year, given the stores that are going to be closing?
Frank Vitrano - CAO, CFO, Senior EVP
Mary, right now, we are projecting about -- dark rent this year will be about $95 million.
Mary Gilbert - Analyst
$95 million. Okay, super. The other thing is if we look at the results in the first quarter and the trends that we have been seeing in terms of comp sales, it looks like you are running at a nice rate to exceed guidance.
Are there any concerns that you have or are there other things that we are just not considering that would suggest that the guidance is more in line? Or is it that you are being conservative and the trends are definitely favorable and suggesting that guidance could be exceeded?
Frank Vitrano - CAO, CFO, Senior EVP
Mary, I mean, when we gave out the guidance, the spread was between $800 million and $900 million, and the driver to that was sales. Okay? So we have a sales range here of up 50 basis points to up 200 basis points. For the first quarter, we are up 80 basis points or so. So we are pretty comfortable with the guidance range that we have here today.
Mary Gilbert - Analyst
Okay. Also, can you give us an idea -- and I know it is very early, but what are the sales lists that you are seeing in the Wellness Stores? And then also, if we can get an update on the Save-A-Lot and the Value Stores.
John Standley - President, CEO
Sure. In the Wellness Stores, the lift on the front end has been probably 100 to 200 basis points better than the chain. But remember, we are just a few weeks into those stores. So those are -- those numbers are going to change a lot over time, so I wouldn't run too far with that yet.
And the Save-A-Lot stores for the quarter, on the front end, we were up about 68% -- I almost said basis points -- about 68% year over year for the quarter. The Value Stores slowed down a little bit in the quarter. We have introduced some new stores into the mix that have probably pulled down the number a little bit. So I think we were up 140 bps or something on the Value Stores; they were a little bit slower.
Mary Gilbert - Analyst
Okay. And how many Value Stores do we have currently?
John Standley - President, CEO
51.
Mary Gilbert - Analyst
51, okay. So on the Save-A-Lot, you were talking about the fact that you are in negotiations with Supervalu looking at the profitability of those stores.
John Standley - President, CEO
Yes.
Mary Gilbert - Analyst
It looks like the top-line traction continues to be very, very good. How does the bottom line look for those stores?
John Standley - President, CEO
Not quite as good. And really, part of it is it is obviously a significant change for our stores to go from no perishables to a lot of perishables, as perishables are a big part of the mix in the stores. And that is where we have a learning curve. I think we are making some good progress with it, but I think we have to convince ourselves that that is a business that we can successfully execute and take good care of before we get too far down the line with this thing.
So we, again, remain very encouraged by the early results, but we have got some work to do. Supervalu has been a great partner; they have worked with us very closely, they are really helping us work through it and sort it out. And we continue to work with them to see if it is something that we all want to go forward with.
Mary Gilbert - Analyst
Okay. So, okay, you are not getting the bang for the buck on the bottom line on those.
John Standley - President, CEO
Not yet.
Mary Gilbert - Analyst
What about the Value Stores?
John Standley - President, CEO
The Value Stores actually have done pretty well from a profitability perspective. There was some margin investment there, but they are also very efficient stores to run. And the other thing is the capital invested in those is significantly less. So it only takes a couple percentage points of comp store sales gain on those stores to actually make a good, decent return on what we are doing there. So although the sales softened a little bit here over the last quarter, that one there probably has some legs on it.
Mary Gilbert - Analyst
Okay, great. Thank you very much.
John Standley - President, CEO
You're welcome.
Operator
Joe Stauff, Susquehanna.
Joe Stauff - Analyst
Good morning. Could you give -- just to zoom out a little bit with respect to the remodeling program -- you have got a significant step up in investment this year. So you have outlined that you are going to do roughly 500 stores. You haven't done many yet.
How do we think about the timing of when you start deploying that capital, when it starts affecting in terms of a payback either your same-store comps and what you expect to be the effect? I mean, you have underinvested in your stores for some period of time, and so the natural thought is that once you implement these, you'll probably get a pretty large initial return on investment. Can you help put some borders around that discussion?
John Standley - President, CEO
Sure. So, as you've said, we were -- obviously, the first few are really about trying to get the concept down and the various elements sort of figured out. And so they take awhile to get done.
Now we do them fairly quickly, and they will ramp up fairly significantly as we move across the fiscal year. And we will be doing a significant number every week as we sort of get into the deep part of getting these done. So there is a fairly significant ramp-up as we move through the fiscal year.
A lot of the impact -- because of the way it works, because of the way it will ramp up, a lot of the impact really falls into next fiscal year in terms of timing. And again, Frank, we talked about it a couple of times already in the call, but do you want to talk about the investment and capital return?
Frank Vitrano - CAO, CFO, Senior EVP
Yes, again, we are going to spend about $250 million -- or $250,000 per store. But one thing you have to recognize is a piece of that -- you mentioned the fact that we haven't invested in the stores for some period of time -- a piece of that is really delayed CapEx. So a piece of the $250,000 that we are spending is really just trying to get the store back up to speed incremental to some of the new merchandising concepts that we have added into this.
Joe Stauff - Analyst
Okay, fair enough. And then with respect to the wellness program, can you talk a little bit, I guess, about sort of the evolution of the buying pattern of members that have been on this for roughly the duration, or over a year? Have they become more and more profitable per customer? Can you give us a little background there?
John Standley - President, CEO
Yes, I mean in terms of the progression, what basically happens is a gold customer buys just much more frequently. I'm not sure it accelerated, per se -- maybe to some degree. But what happens is there is -- if you come into this program and as you start to engage with it and you start to make progress towards your goal, it definitely does seem to incent your behavior a little bit. So if you are at silver and you're trying to get to gold, your purchases can pick up and you can see some acceleration there.
One of the things that we have in the marketplace right now is a statement that shows kind of what your cumulative point total is, what your spending rate is and helps you see how you are tracking to get to gold and silver, which I think also encourages behavior with the card. And so we do see those kind of behaviors inside of this thing.
More globally, as we talked about earlier, people who are tracking toward gold and silver just shop with us a lot more frequently; like every two weeks is kind of the tempo. And versus lower level members -- or nonmembers, we don't know -- but lower level members shop with us much less frequently. And so when you look at total profitability, when you look at a gold member versus a base level member -- we call them a bronze or a plus member -- they are three to four times more profitable in terms of what it means to us to have those customers, even with the loyalty investment that we are making.
Joe Stauff - Analyst
Great. Final question. Your private label proportion, it's been about 16%, I guess, for the last couple quarters. I mean, is it fair to assume that that proportion is going to go up, or would you think it is somewhat capped here?
John Standley - President, CEO
No, we expect private label to continue to grow. We continue to invest in private label. We've got redesign of our brand architecture that is rolling out during this year. We've got a lot of new packaging in the store. We have done a lot to reposition it from a pricing and promotional perspective. And so I think it is going to continue to gain traction and grow as we go forward.
Joe Stauff - Analyst
Great, thanks a lot.
John Standley - President, CEO
You're very welcome. Hey, Tabitha, we are going to take one more question.
Operator
Okay. Bryan Hunt, Wells Fargo Securities.
Bryan Hunt - Analyst
Thank you, and good morning.
John Standley - President, CEO
Good morning.
Bryan Hunt - Analyst
I was wondering if you all could talk about just competitive activity. Especially with regards to circulars, are you seeing -- in light of the pressure of the consumer -- the consumer consistently seeking out value, a greater number of items or increased sharpness of promotions within circulars from your competitors?
John Standley - President, CEO
Definitely. I mean, it seems like it is a very competitive marketplace out there from a circular perspective, from where I sit. We continue to see hot promotions on consumable type products on the front page, people trying to drive foot traffic. And so it looks like folks are making some investment to drive toward sales, I would say.
Bryan Hunt - Analyst
Has that level of investment accelerated recently or would you say it's remained at a steady state?
John Standley - President, CEO
I think it is kind of gradually ramping up, that is my sense.
Bryan Hunt - Analyst
Okay. And then my next question, going deeper into wellness+, when you look at the distribution of your members across the various levels, silver, gold, platinum, how does that distribution stand relative to what you have modeled out? And as the consumer becomes more educated about the program, have you seen a greater shift or acceleration toward those upper-level savings programs or levels?
John Standley - President, CEO
I would tell you versus what we sort of modeled out when we started this thing, we've probably seen a greater penetration towards gold and silver than what we initially expected. And I think it is going to continue to grow as people do gain awareness about the program. It is truly a great value, if you just think about the 20% discount every day; that is a pretty big deal. And combined with +UPs in our ad prices, I mean, there is a lot of value in this program.
So I think it is going to continue to grow over time. But it has definitely -- probably definitely exceeded our expectations out of the gate, and that is a good thing.
Bryan Hunt - Analyst
And then lastly, with regards to wellness+, it is now, as you said, John, about acquiring new customers.
John Standley - President, CEO
Yes.
Bryan Hunt - Analyst
From competitors. One, who do think you are going to take customers from to grow your wellness+? And two, maybe what do you think the cost is of acquiring those customers (multiple speakers)?
John Standley - President, CEO
Well, I think the cost is in the loyalty discount that we have. I mean, you are seeing the deferral; that is where it kind of shows up. And then it flows its way through our gross margin -- right -- as we actually give those discounts in the future.
So that is what the cost of it is, and I think we have dimensionalized that a little bit on the call today already.
In terms of where it comes from, I think it comes from all over the place. I think our 20% discount makes us very competitive from a price perspective with a lot of different channels. So I think what it does is it makes you much more comfortable that you can run to your local Rite Aid and get what you need and then some, and not worry about am I paying a premium for convenience, because it is really gone in this particular instance. And so I think it allows us to reach across a broad number of channels to get customers.
Bryan Hunt - Analyst
I appreciate your time this morning. Thank you.
John Standley - President, CEO
Thank you. Thank you very much. We appreciate everybody joining the call this morning, and we will talk to you next quarter.
Operator
This concludes today's conference call. You may now disconnect.