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Operator
Good day, ladies and gentlemen, and welcome to the second quarter 2014 Patterson-UTI Energy Incorporated earnings conference call. My name is Denise and I will be the operator for today.
(Operator Instructions)
As a reminder, this call is being recorded for replay purposes. I would now turn the call over to Mr. Mike Drickamer, Director, Investor Relations. Please proceed.
Mike Drickamer - Director of IR
Thank you, Denise. Good morning, and on behalf of Patterson-UTI Energy, I'd like to welcome you to today's conference call to discuss the results of the three and six months ended June 30, 2014. Participating in today's call will be Mark Siegel, Chairman; Andy Hendricks, Chief Executive Officer; and John Vollmer, Chief Financial Officer.
Again, just a quick reminder that statements made in this conference call that state the Company's or Management's plans, intentions, beliefs, expectations or predictions for the future, are forward-looking statements within the meaning of the US Private Securities Litigation Reform Act of 1995, the Securities Act of 1933, and the Securities Exchange Act of 1934. These forward-looking statements are subject to risks and uncertainties as disclosed in the Company's annual report on Form 10-K and other filings with the SEC.
These risks and uncertainties could cause the Company's actual results to differ materially from those suggested in such forward-looking statements or what the Company expects. The Company undertakes no obligation to publicly update or revise any forward-looking statements. The Company's SEC filings may be obtained by contacting the Company or the SEC, and are available through the Company's website and through the SEC's EDGAR system.
Statements made on this conference call include non-GAAP financial measures. The required reconciliations to GAAP financial measures are included on our website, www.PATenergy.com, and in the Company's press release issued prior to this conference call.
Now it's my pleasure to turn the call over to Mark Siegel for some opening remarks. Mark?
Mark Siegel - Chairman
Thanks, Mike. Good morning, and welcome to Patterson-UTI's conference call for the second quarter of 2014. We are pleased that you are able to join us today.
As is customary, I will start by briefly reviewing the financial results for the quarter ended June 30, and then I will turn the call over to Andy Hendricks who will share some detailed comments on each segment's operational highlights as well as our outlook. After Andy's comments I will provide some closing remarks before turning the call over for questions.
Turning now to the second quarter, as set forth in our earnings press release issued this morning, we reported net income of $54.3 million or $0.37 per share. Consolidated revenues for the second quarter of $757 million represented a quarterly record for the Company and pressure pumping revenues of $307 million were likewise a quarterly record for the segment.
We are pleased with the quarter as pressure pumping utilization and US pricing both exceeded our expectations. We also benefited from investments made to transform our rig fleet and to expand our pressure pumping services. We are also benefiting from strong industry fundamentals.
Demand for high-spec rigs remains strong. In addition to the growth in our rig fleet, we were able to achieve 99% utilization for our APEX rig fleet. We added rigs to our APEX new-build program and at the same time customer demand continued to accelerate. We are in the very positive situation of being almost sold out of our new APEX rigs over the next four quarters.
The demand for high-spec rigs and the increase in horizontal drilling activity led to an increase in pressure pumping demand during the second quarter. A lag in pressure pumping demand relative to the rig count is normal as wells have to be drilled before they can be completed. The increase in our customers' activity levels during the second quarter exceeded our expectations.
In addition to ordering new horsepower, we completed the acquisition of our pressure pumping business during the second quarter. This acquisition provided us with a new base of operations in East Texas further expanding our pressure pumping capabilities in Texas and Louisiana, two states that account collectively for almost half of the horizontal rig count in the country.
With that, I will turn the call over to Andy.
Andy Hendricks - President & CEO
Thanks, Mark. Following our typical format, I'm going to start this morning with some commentary on our drilling business and then finish with some comments on pressure pumping.
Our average rig count in the US increased by eight rigs in the second quarter to 201 rigs from 193 in the first quarter. Our growth in the US rig count more than offset the spring break up in Canada where our average rig count decreased to 3 rigs in the second quarter from 10 rigs in the first quarter.
Demand continues to increase with our average rig count in July expected to average 207 rigs in the US and 9 rigs in Canada. The increase we have seen in our rig count has been geographically broad based. During the second quarter, each of our regions reported sequential rig count growth. This growth in the rig count is unlike the recent past where the demand was uneven and the weakness in one market served as a source of incremental rig supply for the stronger markets, such as the Permian. We believe this broad-based strength has helped contribute to the tightness in the market for high-spec rigs.
With this improving market, average US revenue per day increased $490 sequentially to $23,490 due to higher day rates and an improving fleet mix of higher day rate APEX rigs. The strength in average US revenue per day offset the impact from the spring break up in Canada with total average revenue per day increasing $240 to $23,630.
The strength in the US rates lead to a better than expected increase in the average US rig margin per day of $370 sequentially to $9,900, and an increase in total rig margin per day of $270 to $9,870. Of note, while our greatest day rate increases occurred for a higher speck APEX and other electric rigs, average day rates increased across all three of our rig classes during the second quarter.
Looking forward, during the third quarter, we expect further growth in our US rig count as well as the ramp-up in our Canadian rig count. In the US we expect our average rig count to increase an additional 8 rigs to 209 rigs. And in Canada we expect an increase of six rigs sequentially to nine rigs in the third quarter.
In total, we expect expect a very healthy increase of 14 rigs to our average rig count for the third quarter. With the expected increase in activity and the continued tightness in the skilled labor market, we implemented a wage increase at the end of the second quarter which we passed through to our customers. Accordingly this wage increase will be reflected in our third quarter results as an increase in both our average rig revenue per day and average rig operating costs per day.
Considering this wage increase plus further improvement in both day rates and fleet mix, we expect our average US rig revenue per day during the third quarter to increase $350 and our average US rig margin per day to increase $200.
With the ramp up in our higher margin Canadian activity, we expect our total average rig revenue per day for the third quarter to increase $500 and our total average rig margin per day to increase $250. We completed six new APEX rigs during the second quarter bringing our APEX fleet at June 30th to 133 rigs.
Since our last earnings release we have signed 19 contracts for new APEX rigs. In response to stronger customer demand, we expect to complete 25 new APEX rigs during the four quarters ending June 2015 of which 22 are currently contracted.
Furthermore, we have customer contracts for three additional new APEX rigs to be completed in the second half of 2015. As of June 30, 2014, we had term contracts for drilling rigs providing for approximately $1.5 billion of future day rate drilling revenue. Based on contracts currently in place, we expect to have an average of 149 rigs operating under term contracts during the third quarter and an average of 138 rigs operating under term contracts during the last half of 2014.
Turning now to pressure pumping, we generated record quarterly revenues of $307 million from pressure pumping during the second quarter. Of the $66 million sequential increase in pressure pumping revenues, most was related to better than expected equipment utilization across our existing fleet and $9 million was attributable to the acquisition in mid-June.
The fleet of 31,500 horsepower that we acquired in mid-June started a large job soon after the acquisition. Due to timing, we benefited from an unusually high level of utilization and sand volumes for this horsepower during this short period. Revenues from this equipment are expected to return to a more normal level going forward.
With the growth in revenues, pressure pumping EBITDA increased by $24 million to $60 million and our gross margin as a percentage of revenues increased to 21.1% from the weather-affected 16.8% in the first quarter. Looking forward, based on our customer's current schedules, we expect third quarter pressure pumping revenues to increase $30 million sequentially. Gross margin percentage is expected to remain relatively flat despite the increase in revenues as pricing improvement is expected to be focused on offsetting higher costs related to materials and transportation.
Additionally, we expect to incur personnel related start-up costs associated with the new frac spread to be activated in the fourth quarter. Our pressure pumping fleet at the end of the second quarter included more than 790,000 horsepower of which more than 709,000 is frac horsepower. We recently ordered an incremental 115,000 frac horsepower.
Together with the previously announced 40,000 horsepower on order, we now have a total of 155,000 horsepower on order, enough equipment for three complete frac spreads plus spares. One of these spreads is contracted to be activated early in the fourth quarter in Texas; a second spread is expected to begin operations in the first quarter of 2015 in Texas; and the third is contracted and expected to be in operation in the second quarter in the Northeast.
This horsepower was ordered to meet increasing activity levels from existing customers. Two of these spreads are already contracted and we are highly confident in our ability to contract the third as several of our current customers have indicated that they will need additional horsepower in 2015.
Moving on to pressure pumping technology, we believe we are a leader in bi-fuel frac technology that uses natural gas as a fuel source for the equipment. During the second quarter we converted another complete spread to biofuel and we have now converted a total 111,000 horsepower or approximately a third of our frac fleet in the Northeast. In the Marcellus we have completed approximately a thousand stages using natural gas as a primary fuel source. Additionally we recently converted 11,000 horsepower in Texas to bi-fuel and are testing the use of the technology in that region.
In another area of technology, our recent award of a frac fleet in the Northeast for delivery in 2015 was based on our ability to provide quality services with specific technology related to emissions and air quality while working in a sensitive area. We continue to focus on differentiating ourselves in this business through excellent well site execution, the introduction of new technologies and strategic locations to support our operations.
Before I turn the call back to Mark for his concluding remarks, let me provide an update on a couple other Corporate financial matters. We expect to spend approximately $1.1 billion of CapEx in 2014. We expect our effective tax rate to be approximately 32.5% in 2014. SG&A during third quarter is expected to be $19.5 million. Depreciation expense during the third quarter is expected to be $158 million.
And with that I will now turn the call back to Mark for his concluding remarks.
Mark Siegel - Chairman
Thanks, Andy. Industry fundamentals are strong and are continuing to improve. We are optimistic about both the magnitude of the improvement and the duration of the improvement. Our country is moving toward supplying our domestic energy needs with domestic source of energy. Nobody would have thought this concept possible 10 years ago, but advances in drilling and completion technologies have made this a reality. These advances in drilling and completion technologies are allowing us to drill deeper wells with longer horizontals and to produce oil and gas from rock that was previously thought not to be conducive to production.
Drilling and completion technologies continue to improve, allowing us to drill and complete more complex wells and to do so more efficiently for our customers. As technology continues to improve, one constant is that drilling rigs and pressure-pumping horsepower are still the platform by which these technologies are deployed. With our focus on these two product lines as our core businesses, we continue to believe that we are well positioned within the oil field service industry for sustained growth.
Now as technologies have advanced, the rigs and pressure pumping equipment have also needed to evolve. Investments we have made in our Company have both transformed our rig fleet and expanded our pressure pumping fleet, thereby strongly positioning us in both of these businesses.
In contract drilling, we have 133 high-spec APEX rigs in our fleet. Demand has been strong for these rigs. As such, we have seen day rate increases across all classes of rigs in our fleet and we have approximately 70% of our rigs operating under term contract. These rig term contracts enhance our visibility respecting our future earnings and bolster our confidence in the expected duration of the domestic energy resurgence.
Moreover, as we think about these trends, perhaps most striking is that certain customers have signed long-term contracts for rigs that are slated for delivery in the later part of 2015. Thus contracts extending into 2018, which further underscores our belief that we are in the early innings of this trend.
In pressure pumping, investments to enhance our fleet and efforts to differentiate our services include a market-leading position in the Marcellus for bi-fuel pressure pumping and new lab facilities in the Permian that, among other things, help our customers overcome issues with reusing produced water.
With that I'd like to both commend and thank the hard-working men and women who make up this Company, as well as -- as it is their focus on our customers that helps to differentiate us. I am pleased to announce today the Company declared a quarterly cash dividend on its common stock of $0.10 per share to be paid on September 24, 2014, to holders of record as of September 10, 2014.
Operator, we would now like to open the call to questions.
Operator
(Operator Instructions)
Our first question is from Jim Rollyson with Raymond James.
Jim Rollyson - Analyst
Good morning, gentlemen.
First of all, great quarterly result. Andy or -- when we look at pressure pumping, you mentioned pricing it sounds like at this point is basically going towards offsetting increased costs for materials and handling and logistics, et cetera. At what point -- as you size up the market right now, at what point do you think you will get to where pricing actually leads to margin benefits?
Mark Siegel - Chairman
You know, that's a good question. I think we're certainly upbeat about where we are in the market right now. The fact that we can get pricing improvements is a big shift from where we were. But we are seeing the higher costs in materials and transportation. Right now these price increases are just offsetting those higher costs.
Now, if you look at the markets in Texas, we are very busy and we are very close to what we would call equilibrium in those markets. So you can envision sometime in the future that we're going to transition to where these price increases will also add to margin.
Jim Rollyson - Analyst
That's helpful. When you think about the growth in capacity you have coming between the fourth quarter and the second quarter of next year, how are you set for materials, like proppant has been a big topic of shortage this year. I'm curious how well you guys are prepared for being able to fulfill the new capacity.
Mark Siegel - Chairman
We're comfortable with our position in the area of products, not just proppant but various chemicals that we required for this business. With our size and our procurement and supply chain processes that we have, negotiations that we've had with various suppliers, we think we're in good shape for this.
Jim Rollyson - Analyst
Great. One question, just switching gears to the rig side of the business, sounds like demand is obviously pretty exceptional. Mark mentioned having contracts that go into 2018 at this point.
When you look at rates for rigs today and the leading edge, maybe just a little compare, contrast to where we are today across the different spectrum of rigs relative to where they were at the top of the last cycle?
Andy Hendricks - President & CEO
You know, I think we are not quite where we were at the top of the last cycle, which means we've still got some room for improvement. We've signed 19 contracts in the last quarter on new builds. Very excited about where we are in that space. We're seeing pricing moving up. We're seeing a shift to more of the three-year contracts as opposed to just two- to three-year. So, terms and pricing, we're seeing that improve right now in the new builds.
Jim Rollyson - Analyst
Very helpful, Andy. Thanks.
Operator
Our next question comes from Byron Pope with Tudor, Pickering, Holt.
Byron Pope - Analyst
Good morning. I have a question on the land rig side of the business. I was struck by your comment that the day rate momentum is behind all rig types. So just curious as to -- clearly that you see end of the market as you are effectively at full utilization. I'm just curious as to what you are seeing for your SCR rigs and mechanical rigs that's led to seeing day rate momentum moving forward for those rig types.
Andy Hendricks - President & CEO
We're just seeing strong demand for drilling rigs in general. We're seeing it across the board. We're seeing it in all regions across US and Canada right now. So, it's just a good market to be in with land rigs. It's especially tight on the high-spec. And when we get to this level of tightness -- like we said, we're at 99% utilization on APEX. Because of that, that's also improving the demand for SCRs and mechanicals.
Byron Pope - Analyst
Okay. And given that you've now got 70% of your rigs under term contracts, is it fair to assume that some of your rigs that may have previously been working in the spot market, you have had EMP operators come to you to even term out some of those existing rigs? Is that a fair assumption?
Andy Hendricks - President & CEO
That's a fair statement. Operators are worried about their ability to get drilling rigs and they're certainly willing to tie up rigs on term contracts.
Byron Holt - Analyst
Okay. And then last question for me is on the pressure pumping side.
Thinking about the delivery pace of the frac horsepower that you have on order, that first spread early Q4 seems a little earlier than what it seems like the market talk has been in terms of where the lead times are. So, just curious as to what you are always seeing in terms of the key bottlenecks in terms of procuring additional spreads at this point? Is it more the spreads or is it the associated equipment that comprises the spreads?
Andy Hendricks - President & CEO
So, we had previously announced that order for the 40,000-horsepower. We think we were early enough in the chain of supply to be able to get that. So we do expect to have that working early Q4. And we think, you know, we are a big enough customer for some of these suppliers, we don't see any real issues with lead times right now.
Byron Holt - Analyst
Thanks, guys. Appreciate it.
Operator
Our next question is from Dave Wilson with Howard Weil. Please proceed.
Dave Wilson - Analyst
Thanks for taking my call.
Mark, wanted to revisit your comments about being in the early innings in relation to longer term run rate for new builds. I know you guys have 25 slated for the next four quarters, and then three after that. But looking at 2015, is it safe to assume that the back half of 2015 we were adding about six rigs a quarter, or a little more than that?
Mark Siegel - Chairman
We haven't set forth our building plan for the back half of next year. Frankly, we've come to want to speak to the next four quarters, because we think that's the most useful way to address the market and to address what we're seeing and is consistent with lead times. But what we are doing is really taking a look at demand and our capacity to build and trying to match them in the best possible way for the maximization for our shareholders, as well as our customers.
Andy Hendricks - President & CEO
I'll add to that. We're building 20 rigs in 2014. We're now saying that we're going to build 25 rigs over the next four quarters, so you are seeing us ramp this up. We have the ability to ramp up more, but we're building into the demand.
We're looking at what our customer needs are, we're having ongoing discussions and we are very pleased, like I said a minute ago, where we are today in this space with our rigs and the pricing on our new builds moving up and it's shifting more towards three-year on terms.
Dave Wilson - Analyst
Thanks for that. Then this is a follow-up on the strength across the board with the SCR mechanicals. Did you activate any more Non-APEX electric rigs in the second quarter?
Andy Hendricks - President & CEO
We did. We brought out one SCR Non-APEX electric.
Dave Wilson - Analyst
Is that strength go -- in the mechanicals that you've reactivated as well, or just the one --?
Andy Hendricks - President & CEO
One mechanical.
Dave Wilson - Analyst
Okay. Great. Thanks, Andy. I will turn the call back over.
Operator
Our next question comes from Waqar Syed with Goldman Sachs. Please proceed.
Waqar Syed - Analyst
Thank you and congratulations on a great quarter.
Andy, for your announcement of 150,000 -- 155,000 hydraulic horsepower that you've ordered, you mentioned there are only additional three crews. So, as you look at the average hydraulic horsepower per crew, how does that compare for this new equipment versus your existing? Is it on average the same, or is it the new equipment you are assigning a lot more per crew?
Mark Siegel - Chairman
So, that's a good question.
You know, what we're doing is we're ordering horsepower for the three extra crews plus spares. When you get to our size and the amount of 24-hour operation that we're doing, we have to have some extra pumps to be able to rotate through the maintenance cycle.
Speaking of 24-hour operations, for the last few quarters, we were holding steady at 75% of the revenue generated from 24-hour operations. We've now moved that up in the last quarter to 83% of the revenue generated from 24-hour operations. So that's a positive.
That is where some of our increased utilization is coming from. And therefore we do need some extra pumps in the system to be able to rotate through the maintenance process. As well as -- early in the year we did some transitions from some smaller frac fleets just doing verticals into frac fleets doing horizontals and we had to add some horsepower capacity to those fleets. So that's where it's all moving to.
Waqar Syed - Analyst
As you transition from 12 hours to 24 hours, what percentage of fleet is then that rotational, that's going through the maintenance program at any point in time? Where does it stand today and maybe where it was when you were doing less 24-hour operations?
Andy Hendricks - President & CEO
It's hard to break it down into a percentage of the fleet. You're talking about just one or two pumps at any given time.
Waqar Syed - Analyst
So, 5,000 -- one or two pumps and you say 5,000 hydraulic horsepower? Is that how we should be thinking?
Andy Hendricks - President & CEO
Potentially or maybe a little bit more.
Waqar Syed - Analyst
Okay. Sounds good. Secondly, as you look into next year, obviously you are getting very strong demand for your AC rigs, APEX rigs, how -- what's your view on the demand for SCR mechanical rigs? Do you see these rigs next year as well, incremental? Are you starting to see some softening or some mechanicalization of the existing fleet?
Andy Hendricks - President & CEO
Right now, with the visibility that we have and the new builds over the next four quarters, we see these new builds as incremental. We are still seeing strong demand in all regions. We don't see that any of these new builds are going out there to replace any of the existing Non-APEX electrics or mechanical rigs.
Mark Siegel - Chairman
Waqar, it's interesting. It's the old Mark Twain comment about reports of my demise are greatly exaggerated.
Waqar Syed - Analyst
(Laughter)
Mark Siegel - Chairman
We've seen those reports, as well, about the mechanical rigs. And one of the reasons we wanted to highlight that the pricing was across the board in all three categories was to make the point clearly that in effect it's across the board. It's not just the high-spec rigs, although obviously those are doing the best.
Waqar Syed - Analyst
Okay. And then just one final question on the dual-fuel pressure pumping equipment, it is obviously adding value to your customer, maybe bringing down their operating -- their costs as they start to use some natural gas. Is it also having an impact on your own operating costs as well, bringing them down, too?
Andy Hendricks - President & CEO
In pressure pumping, we buy the fuel. When we do, a biofuel operation we rely on the operator at that point to bring in the natural gas. We structure the contracts accordingly.
In some cases, we have the ability to improve the margin on those types of jobs. I think also that you need to take into account that our experience with this technology allows us just to do more work.
Waqar Syed - Analyst
Right. Okay. Great, thank you very much. Appreciate it.
Operator
Our next question comes from Matt Marietta with Stephens. Please proceed.
Matt Marietta - Analyst
Matt Marietta here. My first question on the geographic mix of new-build APEX rigs, where are these rigs generally going with the new contracts that were announced? Can you maybe talk a little bit about the customer mix? Are these legacy customers, or are you seeing new customers come to the order for the APEX rigs?
Andy Hendricks - President & CEO
So, first, regarding the regions, we're putting new APEX rigs into just about every region in North America right now. So, we are excited that this is still broad based and it's one of the reasons that it's driving an overall tight market.
With customers, we don't get into specifics but we are certainly proud of the fact that we have a very broad customer base. We are talking about multiple customers in this last round of 19 new-build contracts. And a few of the customers signed up multiple rigs.
Matt Marietta - Analyst
And along the same lines, are you seeing your customer base look for specific -- specifically the walking systems on the APEX rigs versus the skidding systems that are also out there in the market and can you maybe speak to any preference on the actual mobilization system of the rigs?
Andy Hendricks - President & CEO
Our focus is on the walking systems. We think it allows the most flexibility around multi-well pads, ease of movement, just lots of options for the operator. Certainly, the rigs that we are building and planning to build going forward all have the walking systems.
Matt Marietta - Analyst
That's all for me. Thank you.
Operator
Our next question comes from Pete Neil with RBC, please proceed.
Unidentified Participant - Analyst
It's Kurt here. How are you? Good morning.
So, I wanted to follow up on that -- on Waqar's question on the land drilling and the high-spec versus the mechanical. I was hoping you guys could help educate me a little bit more as to why in the world anybody needs a mechanical rig?
Andy Hendricks - President & CEO
Well, as we discussed, there is strong demand across all regions right now for drilling rigs. We're at 99% utilization on APEX. If we have got customers that just can't get into an APEX rig, they are certainly willing to pick up another rig. But, like I said before, that doesn't mean that this becomes a replacement. Everything that we're putting out going forward to the next four quarters, it's incremental as far as we can see right now.
Unidentified Participant - Analyst
For those -- thanks. For that mechanical rig dynamic, though, how many are being retrofitted for -- how many are being retrofitted for horizontal -- how many rigs within your fleet can ultimately be retrofitted for horizontal work?
Andy Hendricks - President & CEO
Any of the rigs in our fleet can drill a horizontal well. It depends on the additional equipment that is on there. We have stated in the past that many of the mechanical rigs that we have today have upgrades of AC top drives. They all have iron roughnecks on them. So they've gotten a lot of advanced equipment. You're not going to see people throwing chains under mechanical rigs. So, in general, our mechanical fleet has a lot of upgrades already.
Mark Siegel - Chairman
And our mechanical fleet drills a lot of horizontal wells when you're drilling a lot of gas wells.
Unidentified Participant - Analyst
Thanks, appreciate that.
The other thing I was curious about was getting a lot of inquiries from investors looking for the crash landing on the US land rig market in terms of overbuilding just as we are starting to take off. Seems a little bit premature to me.
But I wanted to -- I guess I'm setting you up with a softball question -- wanted to get a sense from you as to -- are you guys starting to get nervous about all the new building that's taking place, what you think the crossover point could be on supply and demand? And maybe lever that into another question relating to the economics. Do you think we can hit -- do you think we can exceed prior peak pricing levels for high level high-spec rigs?
Mark Siegel - Chairman
Well, there's several parts to that question. Let me start first with where we are in the overall build. No, from our standpoint, we don't have a concern. We are still signing up new-build contracts. We are almost sold out over the next four quarters. We feel like we are in good shape when it comes to the new-builds that we are building right now. If you look at where the industry is in general in the cycle, there is probably still upside. You know, there's just a very broad-based demand across all regions right now. It leads us to believe that we still have room to go as far as the cycle.
If you look at the bigger picture in terms of operator demand, long term to drill horizontal wells, operators want to build the horizontal wells and improve their efficiencies. To do that you need to be in a high high-spec rig and if you're on a multi-well pad, you need to have a walking system to be able to do that. If you look at the number of rigs that are out there drilling horizontal wells and the percentage of which is high-spec, it's still only roughly 50%. So there is still a big fairway left in front of us in terms of retooling the industry over to high-spec rigs in the US.
Unidentified Participant - Analyst
What about the pricing dynamic? I've heard that the new-build cost continues to creep up. So at $27,000, $28,000 a day, the economics to build a new rig are less than what they were in the prior cycle. You can actually build a case for getting a day rate well in excess of $30,000 to match the prior cycle economics. What's your take on that?
Andy Hendricks - President & CEO
In our particular case, we announced it last year, we were able to reduce the cost of our new build by about 10%. We are not seeing any cost escalation on that right now. We're pleased with the economics around the new-build.
Unidentified Participant - Analyst
You still haven't answered the question on the pricing, Andy. You are doing pretty good?
Andy Hendricks - President & CEO
I thought I answered that (multiple speakers) the cycle. I think we're still in early -- I think we still have a ways to go in the cycle. I don't think we are at the peak pricing level of the previous cycle and I think that there is still room for pricing to go up.
Unidentified Participant - Analyst
Okay. That's great. Thanks for clarifying that. Appreciate it.
Operator
Our next question comes from Mike Beard with Hodges Capital.
Mike Beard - Analyst
I was going to ask about rig cost, but it has already been answered. Thank you.
Andy Hendricks - President & CEO
Thanks.
Operator
Our next question comes from John Daniel with Simmons & Company. Please proceed.
John Daniel - Analyst
Good quarter. Andy, when you propose the initial terms on a new-build rig to a customer, are you getting all of those terms, or do they still have the ability to negotiate you down on certain items?
Andy Hendricks - President & CEO
I would say there's been a shift in the market over the last year. Just to give you an example, as I stated earlier, it was for the last couple of years that our term contracts were in that two to three range. Now they're almost primarily three-year contracts and we've seen pricing go up. That's the best way I can describe it.
John Daniel - Analyst
Fair enough. I want to follow-up then on Waqar's questions about the frac business. About how many of your pumps will you rebuild this year and how does that compare to last year?
Andy Hendricks - President & CEO
There's no change, and I don't anticipate any major rebuilds on any pumps. We are constantly doing preventive maintenance on pumps. As you well know, we repair the pump assembly at a certain number of hours, the transmission at a certain number of hours, and the engine gets serviced at a certain number of hours. But we're certainly not expecting any major rebuilds on any of the equipment.
John Daniel - Analyst
Let me ask another way. Can you share with us what the maintenance CapEx is for the frac business this year versus last year?
Andy Hendricks - President & CEO
I don't have those numbers in front of me. I don't expect as a percent that it's going up any different from our activity level. So we are not expecting any change.
There was a lot of discussion around age of the equipment and what does that mean, but, to be honest, we are just not seeing anything that gives us any indication that we are approaching the end of the life on our equipment.
John Daniel - Analyst
Okay. But you're saying that maintenance as a percentage, the same as maintenance dollars, the spending is going up?
Andy Hendricks - President & CEO
In line with activity.
John Daniel - Analyst
Okay. Then the last one -- if you said this earlier, I apologize. But I haven't heard anyone ask about the purchase price on the acquisition. Is that something you can comment on now, or will it be disclosed in the 10-Q?
Andy Hendricks - President & CEO
We don't consider that material, so it's not going to be disclosed at this time.
John Daniel - Analyst
Okay. Thanks.
Operator
(Operator Instructions)
Our next question comes from Brad Handler with Jefferies. Please proceed.
Brad Handler - Analyst
Thanks, good morning. My questions may feel like you've answered them a couple of times already, so I apologize. But in the last six months, or maybe the last three months, for the contracts you've signed for new-builds -- new-build rig contracts, is it at higher pricing than the prior six months?
Andy Hendricks - President & CEO
Yes.
Brad Handler - Analyst
Okay. That's fine. I wasn't even sure I had heard that as clearly. So, very good. And your new-build rig costs have remained steady, you've said?
Andy Hendricks - President & CEO
Correct.
Brad Handler - Analyst
Out of curiosity have the new-build rig costs remained steady because the equipment, the pieces are also being purchased at the same price, or is there some inflation there but you are able to offset those through efficient assembly?
Andy Hendricks - President & CEO
You know, I think in our particular case we are a big enough customer for a lot of these suppliers that with the number of rigs we've been building over the years that we're able to just have consistent negotiations and consistent supply chain on this, and we just haven't seen any escalation.
Brad Handler - Analyst
Okay. May I ask the same question related to fracturing horsepower? Do you see any signs of inflation on frac horsepower equipment? Maybe not in what you just ordered but if you ordered more, do you think the industry has moved into that position at all?
Andy Hendricks - President & CEO
I don't think the industry has moved into a position where we would have to pay more for the horsepower right now.
Brad Handler - Analyst
Okay. Okay. Thanks, guys.
Andy Hendricks - President & CEO
Sure, thanks. Our next question comes from Chuck Minervino with Susquehanna.
Chuck Minervino - Analyst
Good morning.
Just wanted to touch on the pressure pumping margins and gross margins and operating margins, and just looking back to 2011 and 2012 levels, the gross margins were in that high 20%s, low 30%s level. We are still very low 20%s right now and just got into that level. I just wanted to get a sense from you what needs to happen here going forward to revisit those prior levels. Is that possible? Seems like you are running about as efficient as you can be right now. So, I was just curious if that is something that is an achievable number in this cycle?
Andy Hendricks - President & CEO
Certainly 2011 was the peak of the cycle. We came out of 2011 into 2012 where we saw both downturn in natural gas and the price of crude oil and a slowdown in the requirements. We had to give price concessions.
The good news about our business, and you see that, that we run a healthy business. We never had to stack any of our equipment in 2012 and 2013, and we slowly grew our business, as well at the same time. I think in this particular cycle we are still in early phase. You know, we're very busy in Texas right now with our operations. And that market is very close to equilibrium in that supply demand balance.
In the Northeast, you know, we probably have still got some oversupply in the Northeast as far as the industry goes. All of our equipment is working and we are pleased with the progress that we made up there. Don't forget, in general we've made more dollars here recently than we did in 2011. We are actually producing more earnings from this business.
But in terms of margin, I think there is room for improvement. We are getting some price increases, as I talked about earlier. But right now these are just covering the additional costs that as the industry overall gets closer to equilibrium and demand increases, then there is that potential to increase pricing past what we are just getting for cost recovery.
Don't forget the macro. The macro is that we are putting out as an industry on the drilling contract side, more new high-spec rigs are going to drill more horizontal wells and that's just going to drive the number of stages per month required for hydraulic fracturing on the pressure pumping side of the business.
Chuck Minervino - Analyst
Yes, it looks like you haven't even exceeded the number of frac jobs you did back in Q2-2012. So, it makes you wonder if there is more to go on these frac jobs. I know frac jobs isn't really -- a strange metric to use here for modeling purposes, but can you comment on if there is more room on that side of the business and more stages to grow, et cetera?
Andy Hendricks - President & CEO
So I will say while we don't call out the number of stages that we do, in general the number of stages per job has increased. So, while job count may look relatively flat to 2011, number of stages per job has gone up.
Chuck Minervino - Analyst
Got it. Okay. Great. Thank you.
Operator
We have no further questions. I would now turn the call back over to Management for closing remarks. Please proceed.
Mark Siegel - Chairman
I would like to thank everybody for joining us on this call and look forward to speaking with everyone when we report our third quarter 2014 results in October. Thanks, everybody.
Operator
This concludes today's conference. You may now disconnect. Have a great day.