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John Campbell - Vice President of Investor Relations
Good afternoon, everyone, and thank you for participating in Porch Group's third-quarter 2025 conference call.
Today, we issued our earnings release and filed our related Form 8-K with SEC. The press release can be found on our Investor Relations website at ir.porchgroup.com. I'd like to take a moment to review the company's safe harbor statement within the meaning of the Private Securities Litigation Reform Act of 1995, which provides important cautions regarding forward-looking statements. Today's discussion, including responses to your questions, reflects management views as of today, November 5, 2025. We do not undertake any obligations to update or revise this information.
Additionally, we will make forward-looking statements about our expected future financial or business performance or conditions, business strategy, and plans. These statements are subject to risk and uncertainties, which could cause actual results to differ materially from these forward-looking statements. Please refer to the information on this slide, and in our SEC filings for important disclaimers.
We will reference both GAAP and non-GAAP financial measures in today's call. Please refer to today's press release for reconciliations of non-GAAP measures to the most comparable GAAP measures discussed during the earnings call, which are also available on our website. As a reminder, this webcast will be available for replay, along with a presentation shortly after this call on the company's website at ir.porchgroup.com.
With that, joining us today, here are Matt Ehrlichman, Porch CEO, Chairman and Founder; Shawn Tabak, Porch CFO; and Matthew Neagle, Porch CEO.
With that, I'll now turn the call over to Matt for his key updates.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
Good afternoon, everyone. Thank you for joining us. We are proud to report another excellent quarter, where we, once again, exceeded expectations.
Before diving into Q3 results, I would like to take a moment to reflect on the progress we've made this year. In December 2024, we held an Investor Day and told you all that we would deliver $50 million of adjusted EBITDA in 2025. I remember getting follow-up questions from investors asking why we were being that aggressive, and I understood where it came from. The year prior, we had posted a $45 million adjusted EBITDA loss, and 2024 was tracking close to breakeven.
I responded we were confident in the go-forward model of the fundamental differentiation and margin advantage that our unique data provides to our insurance business and our ability to execute to get our desired results.
Despite the level of improvement it represented, we had ambitions to deliver more than the $50 million in adjusted EBITDA. And we thought that $70 million would be a fantastic outcome for the year. Here we are, three quarters through 2025. And I am pleased to announce another strong quarter in which we delivered $21 million in adjusted EBITDA and $29 million in cash flow from operations for Porch shareholders.
This means that in the first nine months of 2025, we've already generated $53.1 million in adjusted EBITDA, surpassing that initial $50 million target. We're proud of the execution this year and the control we're demonstrating over the business, as we now expect to deliver full year performance at that $70 million, which represents a 10 times increase versus the prior year.
Our shift to a simpler commission and fee-based model was designed to deliver straightforward, predictable, and high-margin results for Porch shareholders. It has been a resounding success.
As an example, year-to-date gross profit rose 119% versus the prior year. And year-to-date adjusted EBITDA improved $88 million versus the prior year.
Let me highlight a few key metrics for our Q3. Porch shareholder interest. Reciprocal Written Premium, or RWP, was $138 million. Revenue was $115 million. Q3 gross profit was $94 million, resulting in an 82% gross margin. Q3 adjusted EBITDA was $21 million, an 18% margin. And we continue to see high rate of cash conversion, with Q3 cash flow from operations for Porch shareholders of $29 million.
Operationally, we are pleased with the progress, in particular, with our insurance business. The conversion rate of Reciprocal Written Premium to Porch insurance services adjusted EBITDA improved again in Q3, now to 18%. This exceeded our expectations and led to the strong profit result. Our data teams continue their progress this last quarter, launching more new Home Factors, bringing us to 89 unique property characteristics we know and aren't widely available in the market.
Our unique property data and capabilities, such as home warranty and moving services, create sustainable advantages, industry-leading loss ratios, and fundamentally, more margin in the system. We see this as a structural advantage, as it supports Porch shareholder interest profitability and the Reciprocal surplus expansion.
So outside of hitting our profitability goals, the second most important priority for us this year was to position ourselves to scale premium into the future in order to achieve our future profitability goals. The two main components of doing so are: one, generating as much surplus as possible at the Reciprocal; and two, to grow agent and quote volume, such that we can lower price for new low-risk customers when the time's right.
We've been able to deliver on this year's adjusted EBITDA guidance without needing to lower prices to scale premium faster. This is a fantastic scenario for us. As a result, in surplus, expanding much more than anticipated.
I'm excited to share that at the end of Q3, the Reciprocal surplus combined with non-admitted assets increased more than $100 million quarter over quarter to now $412 million. With this capital in place, we have a clear path to scaling premiums, which we believe will drive exceptional profit growth at Porch Group.
We continue to grow our insurance staff, including welcoming a new chief actuary, head of data science, and ramping up our agency recruiter and engagement teams. Tied to these investments, we're seeing strong levels of agency appointments and quote voles that Matthew will cover off later in the call. This strength at the top of the funnel and the Reciprocal's healthy capital position set us up for an exciting time ahead.
Okay, let's go into this in a little more detail by revisiting this slide here from last quarter, where we've updated for capital generated now in Q3.
On the left-hand side, as you can see, in the surplus combined with non-admitted assets chart, you'll see the Reciprocal ended Q3 with $412 million. Again, this was $113 million improvement from last quarter and a $214 million improvement in just six months. Overall, just exceptional results.
As a reminder, we talk about managing to a five-to-one premium to surplus ratio as a general rule of thumb, though it can be better over time. This will see in the middle chart that this level of capital could support approximately $2 billion of premium as we look ahead.
Moving to the right-hand side, in Q2, the conversion rate of RWP to insurance services adjusted EBITDA was 16%. This conversion rate improved to 18% in the third quarter. So you can see why we prioritize surplus generation to drive future value creation. In just the third quarter, we added more than $100 million of capital, which based on our rule of thumb, supports additional adjusted EBITDA of more than $100 million annually.
Overall, with this capital already in place and without further surplus expansion, we can show the path to support more than $350 million in annual insurance services adjusted EBITDA. And we're just getting started.
This is exactly the set that we've been working toward, and I couldn't be more energized by the opportunity in front of us.
I'll now turn it over to Shawn to cover our financial results.
Shawn Tabak - Chief Financial Officer
Thank you, Matt, and good afternoon, everyone. Similar to Matt's overview, my comments will address performance of the Porch shareholder interest since generating cash for Porch shareholders is our ultimate goal. Under GAAP, we are consolidating the Reciprocal exchange financials, which you can find throughout the press release and our 10-Q.
Q3 performance was strong driven by insurance services. Q3 2025 Porch shareholder interest Revenue was $115.1 million with an 82% gross margin producing $94.2 million in gross profit.
Adjusted EBITDA of $20.6 million was ahead of expectations driven by insurance services.
Cash flow from operations for Porch shareholders was $28.8 million. The Porch shareholder interest revenue of $115.1 million was comprised of insurance services at 64%, followed by software and data at 21%, and the remainder from consumer services.
Q3 Porch shareholder interest gross profit was $94.2 million, with an 82% gross margin, led by our insurance services segment, which had an 84% gross margin. We are pleased with the high margin profile we are seeing across all of our business.
Q3 adjusted EBITDA was $20.6 million with an 18% adjusted EBITDA margin overall. This was driven by our insurance services segment posting a 34% adjusted EBITDA margin and good profitability overall across our other two-core segments, despite a continued challenging housing market.
Now, let's move a little deeper into the segment results, starting with insurance services. Overall, we are pleased with the conversion rate of Reciprocal written group premium, RWP, to insurance services adjusted EBITDA. In Q3, the rate accelerated to 18%, 200 basis points higher than Q2. We are seeing good operating leverage here and are focused on driving efficiency.
In the quarter, RWP was $137.5 million. and insurance services revenue was $73.8 million, which is a premium to revenue conversion rate of 54%. As a reminder, there are five economic drivers for this segment: management fees, policy fees, quota share reinsurance, lead fees to agencies, and surplus note interest.
Segment gross profit was $62.3 million, with a gross margin of 84%. Segment adjusted EBITDA was $25.3 million, a margin of 34%.
As a quick reminder on seasonality for the Reciprocal, RWP is typically highest in Q2 and Q3 when consumers are buying their homes, and therefore, buying or renewing their homeowner's insurance. Therefore, we expect the Reciprocal to experience its typical seasonal decrease in RWP from Q3 to Q4 as there are less renewals.
Shifting now to software and data. As backdrop, most of our software businesses charge per transaction and we continue to see a trough US housing market.
With that, segment revenue was $24.6 million, a 7% increase over the prior year, driven by product innovation and corresponding price increases. Gross profit was $18.2 million, a 74% gross margin. Adjusted EBITDA was $5.1 million, relatively flat with the prior year.
We continue to invest in product innovation in our software business, including incorporating AI into our product suite and the go-to-market and sales organization in our data business. We believe these businesses are set up to grow nicely as the housing market recovers.
Okay, shifting now to consumer services, which is also impacted by the trough housing market, revenue was $19.4 million, a 9% increase over the prior year. Gross profit was $16.6 million, an 86% gross margin. And adjusted EBITDA for this segment was $2.5 million.
Over the last few years, we've reduced corporate expenses as we move to lower cost locations and reduced G&A back office costs. While most of the heavy lifting has been done, we continue to pursue operational efficiencies. In the third quarter, corporate expenses of $12.3 million decreased $700,000 from the prior year.
Now moving on to the balance sheet. We continue to be pleased with the cashflow profile of the insurance services operating model. Year to date, Porch shareholder cashflow from operations was $71 million, driven by $53 million in adjusted EBITDA and favorable working capital.
For Q3, we ended the quarter with Porch cash plus investments of $132 million. Porch shareholder interest cash flow from operations was $28.8 million in the quarter, driven by $20.6 million in adjusted dividend.
Throughout the year, we've made notable progress on our capital structure. In Q3, we repurchased an additional $12.8 million of our 2026 convertible notes, which resulted in a gain of approximately $400,000 and which leaves a remaining balance of $7.8 million. The Board has authorized management to repurchase these remaining notes with cash from the balance sheet.
And lastly, shifting to our updated 2025 guidance for Porch shareholder interest. As we've discussed, our primary goal is to generate cash flow for Porch shareholders, and adjusted EBITDA is the key proxy for that metric. As Matt said, we thought that $70 million of adjusted EBITDA would be an excellent outcome for this year, and we're proud that we are right on track to deliver this result.
And we are updating our guidance accordingly. This is a $63 million, or a 10 times increase versus the prior year, and a result, that would put us amongst the top performing companies in the S&P small cap index. It is also $20 million better than the guidance at the beginning of the year.
Given where we are against our adjusted EBITDA target, in Q4, we'll continue to prioritize surplus generation at the Reciprocal over the scaling of premium, which we believe will create the most long-term value. As Matt discussed, we've delivered a step function change in the Reciprocal's capital position year to date, and we expect continued progress here in Q4.
This foundation gives us the ability to scale RWP faster as we enter 2026. With that background, we are also raising our gross profit midpoint by $2.5 million, with a new range of $335 million to $340 million. Our revenue midpoint remains the same with a tightened range, $410 million to $420 million.
I'll now hand over to Matthew to provide a strategic update and KPI review.
Matthew Neagle - Chief Operating Officer
Thank you, Shawn. I'll start by giving a brief business update and then dig into our KPIs. 2025 has been an important year, where we generated substantial profitability and cashflow for shareholders, and also positioned ourselves to scale premium sustainably in the years ahead.
Reciprocal Written Premium is driven by quote vole and conversion rates. We are seeing strong level of top-of-the-funnel activity such as agent appointments and quote voles. The conversion rate of RWP to adjusted EBITDA has exceeded our expectations, which has allowed us to deliver on our profit objectives, while being patient in adjusting price. This has helped produce exceptional surplus generation results at the Reciprocal year to date with more expected in Q4.
Let's dive into the insurance KPI. Reciprocal rent premium in Q3 was $138 million, up 14% versus last quarter. Reciprocal policies written reflects the total number of new and renewal insurance policies written by the Reciprocal during the period. We generate policy fee revenue directly from these policyholders.
In the quarter, we wrote nearly 48,000 policies. RWP per policy written, is calculated by dividing the Reciprocal written premium by the total number of Reciprocal policies written, and represents the amount the customer is expected to pay. For the third quarter, we posted RWP per policy written of $2,884.
As Matt highlighted earlier, one of the key reasons why we're well positioned to scale RWP is our top of funnel activity. These two charts provide some context. First, the chart on the left shows total agency appointments since 2024. As we have grown our agent recruiting and account management team significantly, we have seen the expected increase in the number of appointed agencies. While this is great progress, we continue to have a fraction of the agencies in Texas and across the country. We are just getting started here, but excited about the moment.
With more agents, we see more quote volume, as you can see on the right. More quotes allow us to see more opportunities of homeowners and home buyers looking for a new homeowners insurance company. We can then continue to be selective with our pricing actions to win good risks and continue to avoid properties that have higher risks than the rest of the market realizes.
The key message here is that we have the capital that could support our targeted growth levels, a healthy and growing top of funnel that we can tap into, and it simply comes down to the conversion rates we manage to. Given the steep conversion rate elasticity in our industry and our margin advantages, we are in a strong position to control the pace of growth by adjusting pricing with the right, new, low-risk customers and providing the right targeted incentives to our distribution partners.
Moving to software and data, we continue to execute price increases supported by continued software innovation, ongoing market share expansion, and growth of our data business. Our collection of vertical SaaS businesses rolled out over 20 product releases and enhancements in the quarter. Our data business and its Home Factors product continues to show strong promise through the ROI metrics from tests with other carriers, an expanding pipeline, and continued product innovation.
Our data engineering teams continue to move us forward with 89 total Home Factors now in the market after recently launching eight new Home Factors, including electrical panel location, roof life stage, and plumbing material insights. In terms of the software and data KPIs in Q3, we served approximately 24,000 companies, with annualized revenue per company of $4,140, which rose 14% versus Q2, driven by seasonality.
In our consumer services segment, where the housing headwinds are great as felt, we see bright spots with home warranty claims frequency. And we continue to see positive outcomes with our partnership efforts. Like software and data, the combination of strategic investments and a leaner cost structure positions us for outsized benefits when the housing cycle turns.
As for the consumer services KPIs in Q3, we had 94,000 monetized services with annualized revenue per monetized service of $206.
I'll now pass it back to Matt to wrap this up.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
Thanks, Matthew. I'll wrap up by reinforcing the most important messages from today, stuff I'm most excited about. Again, once again, strong quarter, we delivered Q3 adjusted EBITDA, $21 million; and $29 million in Porch shareholder cash flow from operations. We're proud to report that year to date, we've already surpassed our initial 2025 at adjusted EBITDA guidance, and we're tracking towards $70 million for the full year.
Second, as we talked about, we're excited about the surplus health of the Reciprocal. Our unique property data allows us to assess and price risk better than the industry, which creates more margin in the system. The gains we produced this year at the Reciprocal, not only create resiliency in the system, but we believe set us up for years and years of strong profit growth ahead. With the surplus in place, we can scale RWP at the appropriate pace to achieve our desired outcomes for the next many years ahead.
As Matthew mentioned, the top of the funnel metrics in insurance were growing nicely, setting us up well there, also. The work we did over the last decade got our business position for success with sustainable advantages. The work we've done in 2025 demonstrates the power of the system we're building and how profitable it can be. The next set of years are gonna be a lot of fun.
So thank you, all, for your time today. To my fellow shareholders, we appreciate your support and we look forward to continuing to share this journey with you.
With that, John, please go ahead and open up the call for questions.
John Campbell - Vice President of Investor Relations
(Event Instructions) Dan Kurnos, Benchmark Company.
Daniel Kurnos - Analyst
Yeah, great. Thanks. Good afternoon, in your guy's case. Matt, I just want to understand, this is going to be just one multi-part question around Reciprocal Written Premium, generally speaking.
So we go into Q4, obviously Shawn called out seasonality, but I think a lot of us were anticipating that you guys would sort of grow through seasonality, just given how early you are in the process. And I know that you've got your kind of cadence and your targets on where RWP should end.
So like kind of the two components, one, obviously, on the volume metric side is you continue to bring agencies back on is there anything from a competitive standpoint or something else for a reason why in sort of the near term there's not a little bit more gas being thrown on the fire?
And then, obviously, you've got the P side of the equation where I don't know what you're underwriting for premium increases. But in your prepared remarks you talked about maybe pricing down and again, maybe that goes to my competitive question. So maybe just your thoughts on how the P component of the equation looks as you guys scale into 2026?
I know there's a lot, but --
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
That's great. It's all kind of one thing. It's the right place to start. Appreciate that. I mean, you can get a good sense for what we're prioritizing this year, and how we're thinking about the future. I've said this before, I'll say it again. If we wanted to go and grow premium exceptionally fast this year, we could do so very clearly. If we wanted to go and grow profit a lot faster this year, again, we could do so.
What I really am focused on, what we're really focused on is maximizing long-term shareholder value. And what we think about is, okay, what do we want to deliver in terms of EBITDA and cash flow for shareholders this year? And then what kind of growth we want to produce next year, and the year after that, and the year after that?
And we want to be able to show this consistent, and frankly, accelerating growth curve instead of growing fast and then slowing down over time. Yes, you could increase the value today, but really, what's going to drive the most value here? And I do believe that accelerating growth and accelerating and expanding and just even down margins each year, is going to create the most value overall.
And so with that lens, we think about the target, the adjusted EBITDA target we want to go and achieve this year that, again, I think we've made really great progress against. And like we said, within that constraint then, how do we go and maximize surplus generation at the Reciprocal? And so clearly, we've just crushed it in terms of how much progress we've delivered over the last six months there.
Now, Matthew talked about it briefly, the elasticity curve in the insurance market is quite steep. And so you can be able to lower prices for good risks and be able to increase your conversion rate and grow faster. By definition, you're getting a lower price point on that particular cohort of customers. And so right now, for us, it's the balance of those things that you can hear coming through hopefully, which is we feel really confident in our ability to grow this business and to control the growth of the premium at the right pace, which is, for us, it's just really, really exciting because we think it's going to be, like I said, going to be really fun set of years.
Daniel Kurnos - Analyst
Do you have a view on what renewals around premium look like into '26?
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
Yeah, I mean, the underlying metrics don't share, but the underlying metrics look really good. And at some point, we'll do an Analyst Day and we'll unpack, I would say, probably a lot of those underlying metrics. But clearly, we haven't disclosed that at this time. But the underlying metrics, it all shows the points really clearly to us being able to grow a premium. You had a really, really nice clip here.
Daniel Kurnos - Analyst
Okay. Thanks Matt, I appreciate it.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
Yeah, thank you, appreciate it.
John Campbell - Vice President of Investor Relations
Jason Helfstein, Oppenheimer.
Jason Helfstein - Analyst
Thanks, everybody. I just want to unpack like the fourth quarter guide a little more, and like just think through the kind of relative performance versus 3Q. So when you're calling out like housing as being maybe a headwind in 4Q, was housing at all a tailwind?
I mean, I think look. We've seen some pretty good numbers from the real estate companies that we cover with 3Q, but I just think there's a surprise that the flow through is not flowing through the full year. So again, maybe like, did you just have a better third quarter than you expected and then fourth quarter is looking a bit more normal on the insurance side? Just unpack that a little more, thank you.
Shawn Tabak - Chief Financial Officer
Yeah, sure. I'm happy to take that one. How's it going, Jason? You know, I'll start with Q3 and the outperformance that we saw there. One of the things I mentioned is the conversion. think Matt talked to it too. The conversion rate of RWP to adjusted EBITDA was very strong in the quarter. It was 18%. Very strong operating leverage there in the business. And we were quite pleased with that.
There's a lot of focus on driving efficiency. And so that's why you see that increase there. And that just means, obviously, every dollar of RWP translates into more adjusted EBITDA for insurance services segment. So that was the driver of the outperformance.
You mentioned housing market. We haven't seen really a large change there. We continue to see low levels of housing activity. Now, our software and data and consumer services businesses, they both charge on a per transaction level.
So we are waiting for the house for the day it will be nice when the housing market does recover. We're not reliant on it, but that will drive growth and margin accretion for us when that occurs, but we're not anticipating that in the short term.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
Yeah, Jason, like you saw with other housing companies, you saw toward the end of the third quarter some possible moment but there's been enough teasers over last few years that we're just going to stay cautious and conservative with our go-forward forecast as it relates to housing until it really has played out consistently for a good period of time.
Jason Helfstein - Analyst
That makes sense. I mean, the reason to think that you're just taking your foot off the gas a little bit on growth in the fourth quarter?
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
I think that we are -- the way I would put it, just overall, is that we are -- we think right now with where our loss ratios are at, at the insurance business, that we can continue to -- and we're positioned to be able to drive a lot of surplus growth. And as one does that, it is a huge advantage.
And you can be able to use that capital really effectively as we look ahead to be able to create lots of value. And so I think it's more about just being patient, given how much EBITDA we're generating this year and kind of add our goals and some really important numbers for us. Just being patient with when do we really start to pull the levers, and it'll create outcomes for us to just set us up really well.
Jason Helfstein - Analyst
Got it. I appreciate the call. Thank you, guys.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
You got it.
John Campbell - Vice President of Investor Relations
Jason Kreyer, Craig-Hallum.
Cal Bartyzal - Analyst
Great, thank you. This is Cal Bartyza, on for Jason. Just first on Home Factors, you kind of alluded on the call to some AI across the software offering, but just given how much data you're ingesting there, is there any learnings in applying AI to the platform at Home Factors becoming kind of a leading AI enabled platform for insurance carriers?
Matthew Neagle - Chief Operating Officer
I can take that. We see a lot of opportunity with our Home Factors product. We continue to build out additional Home Factors. And one of the places where AI is helping us is to speed up our ability to pull out the insights from the data. And there's whole sets of data, such as visual data, that before would have been very hard for us to pull insights from, but AI is making it possible.
I also think the way the Home Factors product is set up is going to be very easy for partners to pull the data into their operations, into their workflows, in which they can build, for example, AI driven underwriting where they pull in our data. And so, I certainly see some opportunity there where we see it today is in how we're accelerating the extraction of the insights from the data.
Cal Bartyzal - Analyst
Right. Makes sense. And then just give it how much room you have on the insurance side to expand into additional agencies. Just curious how you think about the ability to unlock more agencies and get that convergence of more capital, more surplus, and more agencies kind of converging in 2026?
Matthew Neagle - Chief Operating Officer
Yeah, I can take that one too. We are building out our growth teams. That's the teams that work with agents. You can see it in the numbers. We've seen grow steadily over last six months. And there is lots of room for that team to keep going and building out new agent appointments. And we've talked about how we built up surplus, which allows, sets us up for growth in the future.
I would say the other thing that we haven't necessarily taken our foot off the gas is around agent appointments. We've been continuing to build that team to get the largest distribution we can. But there's years of work for us to mature our distribution. And then as Matt said, there are some levers. There's incentives we can give to agents. There's the way we set pricing to target attractive low risk. I would say there's room for us still to pull some of those levers.
Cal Bartyzal - Analyst
Great, thank you. Thank you.
John Campbell - Vice President of Investor Relations
Adam Kotchkiss, Goldman Sachs.
Adam Hotchkiss - Analyst
Great, thanks so much for taking the question. I want to follow up on the insurance services business and Reciprocal written premium. Just when we think about the sort of $500 million in premium that you had laid out at Investor Day last year, it seems like based on the seasonality commentary, you'll be a little light of that. And so maybe just to highlight for us anything that's changed and anything and any impact that might have on 2026.
And then just maybe what is the sort of driver of this concept that adding or accelerating premium, particularly given the attritional loss ratios that this business is operating at would or could negatively impact surplus? I'm just trying to understand why at this attritional loss ratio that wouldn't actually. incrementally benefit surplus to sort of ramp up the premium path given where loss ratios are today. Thanks so much.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
Yeah, thanks, Adam. Appreciate it. Maybe I'll take the second one first and maybe I'll comment and show off later on in the first one. I mean the loss ratio is that the insurance business continue to be really, really strong. It was 22% gross loss ratio in the third quarter, 17% attritional loss ratio in the quarter.
So again, just to kind of reiterate from previous quarters, these are industry-leading types of levels. Our unique data, fundamentally -- when we talk about fundamentally,it gives us the ability to price and underwrite more effectively. It gives a margin advantage. I mean, the proof continues to show up in those numbers there.
So you have a choice, which is you can be able to maintain all of that margin or you can be able to tick up those ratios slightly. This is what we're talking about in terms of managing the price point to the right low risk customers and have a little bit higher loss ratios and grow premi faster. And again, the great thing is that you really are in control because of the margin advantage that we have. You really are in control to be able to make those choices. It's really clear, actually, in terms of those choices.
And so to your question, your first question, Adam. Yeah, we've chosen, just like we were talking about today, given where we are against the adjusted EBITDA with that, to not do some of the actions that we would have thought we would three months or even maybe even six months ago, in terms of starting to lower the price, continue to be able to maximize surplus generation here and really just take advantage of the types of results that we're seeing, just because of how impactful that can be in terms of continuing to build that capital base.
It's a big deal for us and gives us lots of different choices as we look ahead. I don't know, Shawn, if anything else you would want to layer on to that?
Shawn Tabak - Chief Financial Officer
Yeah. I mean, I would just say, as I mentioned earlier, the place where we really over exceeded our expectations was on that, just the efficiency of the insurance services business operation. And as I mentioned, we saw the 200 basis points of leverage on RWP to adjusted EBITDA. And so that's what drove the additional earnings.
And then to Matt's point, it becomes a strategic choice around when to pull the levers. And I think as we've talked about over several quarters now, we're going to remain focused and disciplined and grow to maximize shareholder value over the long term.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
Yeah, two quick things just to finish it off. Just -- I'm going to go back to it. I want to make sure it wasn't a hit on a slide, which is I just want to communicate how impactful, why we're making that choice.
Adding $100 million of surplus combined with non-minor assets, I talked about how given the ratios, what premium it can support, that supports the capacity to generate an extra, an incremental $100 million which is adjusted EBITDA annually, right?
And so if you think about the long-term value impact to be able to add that much into the surplus in a given quarter., it's pretty extraordinary for a future value creation. And so really, Adam, that's what we're seeing, I'm seeing, which is okay. Like we can go and continue to be able to just make progress, and you just are able to create a lot of fuel that set us up for a very long time. It's very powerful.
You also -- Adam, I just want to be comprehensive, you asked about 2026. Just to be clear, we're not commenting on 2026, but we feel really good about -- hopefully you get the tone, but feel really good about '26. So we're not indicating anything changing from '26 here, and then we'll provide guidance next quarter.
Adam Hotchkiss - Analyst
Okay, that was really comprehensive and helpful. Thanks for that. And then on the software and data business, maybe just give us an update where you are on sort of the data licensing opportunity in states you don't operate in? Thanks so much.
Shawn Tabak - Chief Financial Officer
The data licensing like under Home Factors?
Adam Hotchkiss - Analyst
Exactly. Yes.
Matthew Neagle - Chief Operating Officer
So we see a lot of traction in engaging with carriers. What we've communicated in the past, which we'll communicate again today is, the sales cycle will set us up to start seeing more revenue in 2026, but we do have an expanding pipeline.
And for us, that means carriers who are actively involved in testing the data. And those that have completed the tests are indicating there is a strong ROI for those tests. And then we continue to bring out more insights. And so we're still a full steam ahead on that part of our business and excited about starting to grow that business and impacting the bottom line more in 2026.
Adam Hotchkiss - Analyst
Great, thank you very much.
John Campbell - Vice President of Investor Relations
Ryan Tomasello, KBW.
Ryan Tomasello - Analyst
Hi, everyone. Thanks for taking the questions. In terms of capital allocation, can you talk about the current appetite for M&A, especially with respect to the insurance business in terms of expanding both the product offering and geographic footprint? Given the excess capital position that the Reciprocal has, if there's any unique way to leverage that for your growth? Thanks.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
Well, Ryan, you know I'm not going to give you too much on that question, but I respect the question nonetheless. I mean, well, you kind of hit it on the head. Yeah, you actually hit the end of that question, Ryan, which is having more capital. When I say it gives you more choices, there's a variety of choices that it presents in terms of how you can be able to use the advantage capital.
And so as we're making those choices that we're talking about and being able to prioritize growing capital, here it sets us up to have lots of really good impactful choices. I have commented previously on M&A that we, whatever it was, six months ago, nine months ago, that we would be restarting the M&A process and beginning to look at different companies that would be good fits. No news to share, certainly, but it's something that we're thinking about.
Ryan Tomasello - Analyst
Great. And then on the surplus creation, nice to see the solid growth. Can you just clarify how much of the $113 million of the increase was generated from the increase in the stock price from last quarter?
Shawn Tabak - Chief Financial Officer
It was about 80-20, or so. A big chunk of it was from the stock price and the flywheel there continues to work exceptionally well. And also, the Reciprocal generated really strong net income in the period. And that also contributed to the increase in the surplus. So both of those are having a positive impact and the flywheel, as I mentioned, continues to really work as intended and drive value.
The easiest rule of thumb for anybody out there that wants to just track that ongoing, there's 18.3 million shares in the Reciprocal homes. And so at any point in time, you can be able to peg what the value is of the Porch stock that the Reciprocal owns.
Ryan Tomasello - Analyst
Great, thanks for the color.
John Campbell - Vice President of Investor Relations
Timothy D'Agostino, B. Riley Securities.
Timothy D'Agostino - Analyst
Yeah, hi. Thank you. Yes, for our first question in the insurance segment, last quarter, you mentioned you were in 22 states. I was wondering if that number is still 22 or if you've gone into other states and thinking about expanding into other states and writing more business, what does that process look like? And how long might it take?
Matthew Neagle - Chief Operating Officer
We're still in 22 states, but we are, we do see opportunity and in additional states in 2026. The exact process does vary by state, but a lot of the infrastructure we have in place allows us to move into a new state. And so it's not a years long process, but months-long process. It does then take time to build up a book within that state.
The one thing we do have is we are now working with larger national agencies. And so we would have agencies that could start writing with us once we open up in a new state.
Timothy D'Agostino - Analyst
Okay, great. Awesome. And then just a quick follow up. I know Texas is majority of the Reciprocals book. I was wondering if you could quantify maybe the percentage of how much Reciprocal Written Premiums is coming from Texas? Thank you.
Shawn Tabak - Chief Financial Officer
It's around 60%, I believe. It'll be in the Q filing when that comes out.
Timothy D'Agostino - Analyst
Okay, great. Thank you so much.
John Campbell - Vice President of Investor Relations
Timothy Greaves, Loop Capital.
Timothy Greaves - Associate
Hi. Thank you for taking the question. I guess my first question is on, like, Home Factors. You had a goal of 100 by the end of the year, I believe. How is that pacing, and are you still on pace to reach that goal?
Shawn Tabak - Chief Financial Officer
We continue to add on factors. We've launched eight, just since the last time we met with you guys, bringing us up to 89. And we're still in the process of identifying new insights. And so, I do think there is a lot of insights within the data. And what we have now is already very interesting.
I mentioned briefly before, with AI, we're able to accelerate our ability to extract new insights. We're also interested in, over time, pulling insights from some of the visual data that we have. So there's still good room there for Home Factors in terms of product innovation.
As a side note too, we're also finding that there's additional use cases for the data. Again, I just think it's still early in that business with a lot of potential.
Timothy Greaves - Associate
Okay, great. I guess, my second question will be around, say, the new policies. From the new policies, I think you said that you will get a percentage if the business comes from -- the lead generation comes from you guys. What percentage of new is coming from leads that you guys provide versus the third parties on their own? Thank you.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
Yeah, we don't break that down specifically. I mean, obviously the home buyer leads that we get from third-party agencies when we have home buyers coming through us are -- is part of our insurance services revenue. And it's part of our strategy. We meet lots of home buyers through our various channels, introduced from inspectors or other types of companies that are out there and, and we help them as they go through the move.
And obviously, they need insurance -- is one of the things that they need. So, obviously we help them with other services as well, security and TV, internet and moving services, but insurance is one of the things that we'll lead with clearly because of our strategy and our focus. So we haven't broken out the percentage, but it's an important part of our strategy.
Timothy Greaves - Associate
Okay, thank you.
John Campbell - Vice President of Investor Relations
At this time, we have no further questions. I will now turn the call back over to Matt Ehrlichman for closing remarks.
Matt Ehrlichman - Chairman of the Board, Chief Executive Officer, Founder
I'll just say thanks for spending time with us today. I mean, we, as you can tell, are fired up about the year. And we're fired up about the next set of years. So we really do believe we're positioned to post some really cool numbers and to make lot of progress against our strategy. And with that, we will wrap up the call. Have a great rest of the day.
John Campbell - Vice President of Investor Relations
Ladies and gentlemen, that concludes today's conference call. We thank you for your participation. You may now disconnect.