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Operator
Good evening, and welcome to the Impinj, Inc. Third Quarter 2019 Earnings Conference Call. (Operator Instructions) Please note, this event is being recorded.
I would now like to turn the conference over to Ellen Davis. Please go ahead.
Ellen Davis Hayes-Roth - Director
Thank you, operator. Good afternoon, and thank you all for joining us to discuss Impinj's third quarter 2019 results. On today's call, Chris Diorio, Impinj's Co-Founder and CEO, will provide a brief overview of our market opportunity and performance. Eric Brodersen, Impinj's President, COO and Principal Financial Officer, will follow with a detailed review of our third quarter 2019 financial results and fourth quarter 2019 outlook. We will then open up the call for questions. Impinj's CFO consultant, Linda Breard; and Impinj's Executive Vice President of Sales and Marketing, Jeff Dossett, are also on the call and will join Chris and Eric in the Q&A session. Management's prepared remarks, along with trended financial data, are available on the Investor Relations section of the company's website.
Before we start, please note that we will make certain statements during this call that are not historical facts, including those regarding our plans, objectives and expected performance. To the extent we make such statements, they are forward-looking with the meaning of the private -- within the meaning of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements represent our outlook only as of the date of this conference call. While we believe any forward-looking statements we make are reasonable, our actual results could differ materially because any statements based on current expectations are subject to risks and uncertainties. Please see the Risk Factors section in the annual and quarterly reports we file with the SEC for additional information about these risks. We do not undertake and expressly disclaim any obligation to update or alter our forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.
During today's call, all financial numbers we discuss, except for revenue, or where we explicitly state otherwise, are non-GAAP financial measures. Balance sheet and cash flow metrics are on a GAAP basis.
Before turning to our result and outlook, I'd like to note that the company will attend the RBC 2019 TIMT Conference on November '19 in New York and the 22nd Annual Needham Growth Conference on January 15 in New York. We hope to see many of you there.
I will now turn the call over to Chris Diorio, Impinj's Co-Founder and Chief Executive Officer. Chris?
Chris Diorio - Co-Founder, Vice Chairman & CEO
Thank you, Ellen. Thank you all for joining the call. Our third quarter results were strong, with quarterly revenue exceeding $40 million for the first time in Impinj's history. Strength in both end point ICs and systems contributed to our record revenue. Year-over-year end point IC revenue growth was solid with retail adoption the primary driver of that revenue growth despite macro and trade uncertainties.
Like last quarter, the performance of apparel and footwear segment showed strength, with retailers and brands publicly citing the benefits of RAIN tagging, including inventory optimization, improved labor productivity and sales uplifts. We see RAIN as the foundation of retailers' business transformation and omnichannel selling strategies, and their continued adoption highlights our enthusiasm for retail as an end point IC growth vector.
To address that retail opportunity, we will begin ramping production of the first Impinj M700-based end point IC starting first quarter next year. That ramp will deliver what we believe to be our most significant end point IC innovations since Monza 1. Those innovations include increased sensitivity and stronger replies that together enable smaller inlays. They include near-constant sensitivity with inventory speed that will allow retailers to reduce inventory time and increase labor productivity. And they include digital features that will enable RAIN-based loss prevention with frictionless self-checkout and embedded tagging with seamless product returns.
But it is the M700's migration down Moore's Law, which some said was impossible for our RAIN end point IC, that is the key innovation. That migration begins with the M700 family, which should begin favorably impacting our business next year and will continue with future innovations and advancements. That migration also portends a future that I believe will eventually make possible initiatives like Japan's goal to connect 100 billion convenience store items per year.
Year-over-year systems revenue growth was also solid with continued adoption in supply chain and logistics, the primary driver of that revenue growth. Gateway sales remained strong led by the North American project we discussed the past few quarters. Reader sales also grew nicely year-over-year. For both readers and gateways, the leading use case today is tracking box and pallet transitions through dock doors, but we are now starting to see significant retail opportunities in item-based loss prevention at store exits. To address this emerging opportunity, we are expanding our platform development from pallet and case transition through dock doors to also include identifying and preventing item theft in retail stores.
Turning now to the market. In October, I attended Impinj partner forums in Tokyo and Shanghai. Combined, we hosted more than 150 partner companies and more than 300 guests. Most exciting to me was the breadth of the solutions these partners are bringing to end customers in retail, supply chain, aviation, automotive, asset tracking and manufacturing, all using our platform. I saw new technologies for aviation bag tags, new approaches to tire tagging and even drone-based readers to inventory outdoor assets. I left Asia energized for the future.
On the organizational side, we welcome Cathal Phelan to our Board of Directors. Cathal has more than 30 years of semiconductor and radio experience, including a CTO and business unit lead at Cypress Semiconductor Corporation. We look forward to leveraging Cathal's technical and business experience across Impinj as we navigate our huge opportunity.
Turning to intellectual property. In September, NXP filed a response to our patent lawsuit in which we cited 26 patents that NXP's UCODE 7 and 8 ICs infringed. In October, NXP filed a separate patent infringement suit against us in Delaware. As I said previously, our patents and products are the hard-earned fruits of our significant investment dedication and hard work, and we will pursue both lawsuits with firm determination.
In closing, I would like to thank the Impinj team for their efforts this past quarter and, as always, in driving our bold vision. With another record quarter behind us marked by solid team execution, I remain confident in our market position and energized by the opportunities ahead.
I will now turn the call over to Eric for our detailed financial review and fourth quarter outlook. Eric?
Eric Brodersen - President, COO & Principal Financial Officer
Thank you, Chris. Third quarter revenue was $40.8 million, a new company record. Revenue grew 18.5% year-over-year and 6.7% quarter-over-quarter compared with $34.4 million in third quarter 2018 and $38.2 million in second quarter 2019, respectively. Third quarter end point IC revenue was $26.4 million, growing 11.2% both year-over-year and quarter-over-quarter, compared with $23.7 million in both third quarter 2018 and second quarter 2019.
Third quarter systems revenue was $14.4 million, growing 34.6% year-over-year compared with $10.7 million in third quarter 2018, led again by the large North American Gateway project as well as by strong reader sales partially offset by a decline in reader IC revenue. On a quarter-over-quarter basis, systems revenue declined 0.6% compared with $14.5 million in second quarter 2019 primarily due to modest declines in reader and reader IC revenue partially offset by growth in gateway revenue. Third quarter gross margin was 50.2% compared with 50% both year ago and last quarter. The 20 basis point year-over-year improvement was driven primarily by leverage on the increased revenue partially offset by product mix.
Total third quarter operating expense was $18.3 million compared with $18.1 million in third quarter 2018 and $18.3 million in second quarter 2019. Research and development expense was $8.1 million. Sales and marketing expense was $6.1 million. General and administrative expense was $4.1 million. Adjusted EBITDA for the third quarter was $2.1 million compared with a loss of $900,000 in third quarter 2018 and a profit of $800,000 in second quarter of 2019. The $3 million year-over-year improvement in adjusted EBITDA marks another quarter of solid execution. GAAP net loss for the third quarter was $4.1 million. Non-GAAP net income for the third quarter was $1.9 million or $0.09 per share using a weighted average diluted share count of 22.9 million shares.
Turning to the balance sheet. We ended the second quarter with cash, cash equivalents and short-term investments of $63.1 million compared with $59.8 million in the prior quarter and $54.7 million in third quarter 2018. Inventory totaled $36.3 million, down $1.6 million from the prior quarter and down $12.9 million from third quarter 2018. Since early 2018, we have made significant progress reducing internal inventory. As we ramp Impinj M700 production and pursue emerging market opportunities, we expect inventory to increase in the fourth quarter.
Before I turn to fourth quarter guidance, I want to highlight a few items. First, we continue investing in our business and expect research and development capital and legal expenses to increase. We continue driving a robust research and development pipeline, including further end point IC innovations and a systems focus expanded to include item-based loss prevention. We remain committed to investing in that research and those product developments as growth drivers for our future, increasing our R&D spend on both a percentage basis and in absolute dollars. As always, we make every investment decision through the lens of balancing our desire to achieve adjusted EBITDA and free cash flow breakeven with an equally important desire to invest in our vision, our team and in game-changing innovations like the M700.
Second, I would like to remind you of the seasonality trends we typically see in our business. In the fourth quarter, we typically see lower end point IC volumes partially offset by stronger system sales. In the first quarter, annual pricing negotiations typically impact end point IC revenue and gross margin, while system sales tend to be seasonally lower. Also in the first quarter, operating expenses tend to increase over the prior quarter due to payroll tax resets and increased health care costs. Although these trends are typical, any number of factors can mask that seasonality, including project-based systems revenue where size, timing and mix can impact our quarterly results.
Turning to our outlook. We expect fourth quarter revenue to be between $37 million and $39 million, a 10% year-over-year improvement at the midpoint of the range. We expect adjusted EBITDA to be between a loss of $500,000 and a positive $1 million. On the bottom line, we expect non-GAAP net income between a loss of $700,000 and a positive $900,000, reflecting non-GAAP per-share earnings of between minus $0.03 and plus $0.04 on a weighted average diluted share count of $22.1 million to 23.1 million shares.
In closing, I want to thank our team, our customers, our suppliers and our investors for your ongoing support. I will now turn the call to the operator to open the question-and-answer session.
Operator
(Operator Instructions) Our first question comes from Mike Walkley with Canaccord Genuity.
Thomas Michael Walkley - MD & Senior Equity Analyst
Congratulations on another strong quarter of results.
Chris Diorio - Co-Founder, Vice Chairman & CEO
Thank you, Mike.
Eric Brodersen - President, COO & Principal Financial Officer
Thank you.
Jeffrey Dossett - EVP of Sales & Marketing
Thank you.
Thomas Michael Walkley - MD & Senior Equity Analyst
Yes. Great. On the systems business, it's been running so strong for so many quarters. Can you give us any idea of just kind of where you are in that North American project? And how do you think about that business growth longer term, coming off the 30%-plus growth we've seen for several quarters now?
Jeffrey Dossett - EVP of Sales & Marketing
Mike, this is Jeff Dossett. As we've discussed on the last couple of calls and including in the script today, that large North American gateway deployment is in the supply chain and logistics sector. We're very excited about this deployment. But for confidentiality reasons, we can't say more about the specific customer. I'd also say that we are continuing to guide only one quarter at a time. And I want to reiterate that project-based revenue is subject to the size of the project, timing and the mix and, as we discussed last quarter, also impacted by overall project schedules, including partner and end-customer integration efforts. So I think that's what we'd be willing to share at this time.
Thomas Michael Walkley - MD & Senior Equity Analyst
Okay. That's fair. Understood. Maybe switching gears a little bit then, if you look at the air transportation industry, those could be some long system deals. Any update on how that's progressing after the success of Delta with their program?
Chris Diorio - Co-Founder, Vice Chairman & CEO
Yes. Mike, this is Chris. We're still in the early days of the aviation opportunity. We continue to see progress in that space actually worldwide, with new airlines continuing to move forward. But like I said, it's still early days, and that kind -- that rollout and deployment is going to take a good number of years.
Thomas Michael Walkley - MD & Senior Equity Analyst
Okay. Last question for me, and I'll pass on the line. Chris, with another quarter out with the M700 family and discussions with your partners in the ecosystem, can you just give us an update on your lead versus your competition and how this is setting up with your customer demand into the upcoming years?
Chris Diorio - Co-Founder, Vice Chairman & CEO
Yes. I can say a few things, and then maybe Jeff will have something to add in terms of where we stand relative to the market. As I think you can tell from the earnings script, I'm super excited about the M700. We announced it earlier this year. And during that time frame, we've been assisting our partners with their antenna designs and their qualification and their customers' qualifications. And going forward, our production ramp provides limited product availability to early access partners in first quarter next year with general availability to follow. And as I said, just in the script just a minute ago, I really think it's a migration down Moore's Law. The fact that we can make a smaller chip with increased logical functionalities that really portends a future for -- significantly for us and for the RAIN industry as a whole really shows the path forward that will drive innovation in our industry. Jeff, anything you'd like to add?
Jeffrey Dossett - EVP of Sales & Marketing
I think what I would add, Mike, is that -- and I know we've discussed this in the past, but our products tend to have a very long life. And as excited as we are about the Impinj M700 and the new opportunities that it unlocks, we traditionally experienced a relatively long-term layering of continued demand for our existing end point ICs. So we -- while we anticipate the industry will evolve and prepare end users to adopt the Impinj M700 series, we think the full impact will be realized over a period of time. And so we would anticipate the Impinj M700 series having an impact later in 2020.
Thomas Michael Walkley - MD & Senior Equity Analyst
Great. But everything remains on track with your timing, though?
Jeffrey Dossett - EVP of Sales & Marketing
Yes.
Chris Diorio - Co-Founder, Vice Chairman & CEO
Yes.
Operator
Our next question comes from Jim Ricchiuti with Needham & Company.
James Andrew Ricchiuti - Senior Analyst
Well, you may not be able answer this, but I'll ask the question anyway. With respect to the North American Gateway project, can you say if any of this business that you're seeing represents follow-on business? Or is it the initial order that you received?
Jeffrey Dossett - EVP of Sales & Marketing
Jim, this is Jeff. What I can say is that successful customer deployments results in consideration typically within that company and more broadly in the industry of other deployments, but I don't think I could say more -- anything more specific than that at this time.
James Andrew Ricchiuti - Senior Analyst
Okay. And then on the M700, it sounds like you're on track there. I'm wondering if you could talk a little bit about where we might see the early adoption use cases for this new IC within retail. And I'm assuming it's initially going to have probably more traction within your core retail market, if you could comment on that.
Chris Diorio - Co-Founder, Vice Chairman & CEO
Yes. So Jim, this is Chris. Yes, we expect retail to be the significant adopter of the Impinj 700 -- M700 straight out the gate. We do see, of course, opportunities in aviation, supply chain and logistics and other areas. But since retail, apparel and footwear is really the driver of, at least, end point IC volumes in our industry, we expect that segment to be the leading adopter. And consistent with the words we just used in the earnings script, we see opportunities in loss prevention as really the next step forward for the industry, and we've actually included features and capabilities in the Impinj M700 series that facilitate that loss prevention opportunity.
James Andrew Ricchiuti - Senior Analyst
Got it. And last question, if I may, is on the R&D. Is that -- is the increase we saw in R&D, is that mainly associated with the launch of the M700? Or is it more broadly allocated to other areas that you're investing in?
Linda Marie Breard - Consultant
Yes. So the increase we had in R&D is primarily related to new product launch, but we continue to invest across all of our product lines on our road map as far as we have a road map. It's got more than just M700 on it, but a fair amount of the increase was related to the M700 launch.
James Andrew Ricchiuti - Senior Analyst
Does that tail off? Or does it continue for the next quarter or so as you get -- prepare to launch?
Linda Marie Breard - Consultant
Yes, I would say and we talked a little bit about it in the script that we will continue to invest in R&D as we get ready for the launch and also related to other products on our road map both in absolute dollar and percentage.
Operator
Our next question comes from Craig Hettenbach with Morgan Stanley.
Craig Matthew Hettenbach - VP
First question, just for Chris, on the context of the Japanese convenience stores and really around this M700. And so is it the product capabilities in terms of the driving force that can kind of push adoption? Because I know we talked about Japan a little last year and then from a timing perspective, now you have a product launch that seems to kind of line up pretty well to drive that market.
Chris Diorio - Co-Founder, Vice Chairman & CEO
So yes, thanks, Craig. So I think the way you should think about the Impinj M700 is, number one, it's a significant migration down Moore's Law. And so it's smaller size and high-performance capabilities and also the ability to add some additional functionalities, which are a significant value-add in the market, as I've already mentioned for loss prevention. It will enable new segments associated with its capabilities, and the smaller inlay sizes that are made possible. But what you should also look at is it really is the first significant step in continuing innovation in our industry and by -- with Impinj leading that industry and leading those innovations that sets us up for the future, sets us up for further advancements and further the developments that as I said in the script will, over time, I believe, enable that Japan opportunity. And really, as you think about the Japan opportunity, it's not just Japan. It's really the food tagging opportunity. And so I believe it portends a future where our industry will be able to address food tagging which is, by far and away, the largest opportunity out there.
Craig Matthew Hettenbach - VP
Got it. And then just a discussion around increased R&D. Can you talk about that perhaps in terms of the investments needed to kind of advance through kind of Moore's Law and then maybe, on the back of those investments, you kind of get it back in terms of higher revenue growth on margins?
Chris Diorio - Co-Founder, Vice Chairman & CEO
So I think you know the history of standard semiconductors in general, right? You migrate down Moore's Law, you get smaller ICs, which initially, due to the cost of the new process node, you have to work through to get your cost down and you continue innovating in that node and then you jump to the next one. I think the benefit we've got in our industry is that we are still in relatively -- at least previously, we're still in relatively mature technology. So we have all of Moore's Law ahead of us to drive down. And so you should expect us to increase our R&D spend as we drive down those more advanced process nodes. You should also expect us to, in any given process node, including the one we just moved into, continue to innovate within that process node for a while before you move to the next one. It's sort of kind of the standard in the semiconductor industry. But overall, yes, we will be increasing our R&D spend in absolute dollars and on a percentage basis to develop those innovations on the end point IC side as well as across our entire portfolio.
Operator
Our next question comes from Troy Jensen with Piper Jaffray & Company (sic) [Piper Jaffray Companies].
Troy Donavon Jensen - MD and Senior Research Analyst
First off, congrats on the great results again.
Eric Brodersen - President, COO & Principal Financial Officer
Thanks, Troy.
Linda Marie Breard - Consultant
Thank you, Troy.
Troy Donavon Jensen - MD and Senior Research Analyst
Guys, so a quick -- just to follow up on the M700s. Is there anything you can give us with maybe the number of design wins you've had or the win rate percentage versus prior platforms?
Chris Diorio - Co-Founder, Vice Chairman & CEO
Troy, we really can't at this time. It's a little bit early. We are providing, of course -- we previously provided engineering wafers to our early access partners. We're now working on driving and enabling the market. But in terms of design wins or anything else, it's too early for us to cite anything.
Troy Donavon Jensen - MD and Senior Research Analyst
Okay. That makes sense. So -- and maybe how about for -- I guess, for Eric or Linda, just gross margin trends going into next year. And I'm curious to know as the M700 ramps, I think longer term, it will have higher margins but will have low volumes. This would be an initial drag on all. So any color on how you think gross margins trend going forward would be helpful.
Eric Brodersen - President, COO & Principal Financial Officer
Sure. Thanks, Troy. Look, when we look at the M700, we really do continue to expect that whole product family to positively impact our business in 2020 and beyond. But we really -- although we say that -- we don't break out gross margins for individual products. And one thing that I think is important to keep in mind is during those initial production ramp phases, underlying product costs will be higher than normal. That's pretty standard anytime you're productizing and coming from a small volume to large, so just things to keep in mind as you're modeling gross margin next year.
Troy Donavon Jensen - MD and Senior Research Analyst
Yes. That's why I asked. Okay. And then maybe my last question here. I think, Chris, you mentioned that you guys had 26 patent violations against NXP. Did they say how many you're violating theirs?
Chris Diorio - Co-Founder, Vice Chairman & CEO
Yes, they did. In the suit they filed against us, they cited 8 patents.
Operator
Our next question comes from Mitch Stevens (sic) [Mitch Steves] with RBC Capital Markets.
Mitchell Toshiro Steves - Analyst
I just had 2 of them. The first one is just in terms of the overall market. I feel like we're getting close to year-over-year comparables be more easier. So I guess what is the overall industry outlook, in your guys' view, over the next, call it, 3 to 5 years and, if possible, by end market? And then the second one is just more on the -- just modeling. So I realize that Q1 is typically seasonally down. But is there a way to think about it, gross margins come down a bit more than operating margins or the OpEx should come down more than the cost of goods sold? Just any help there would be helpful.
Chris Diorio - Co-Founder, Vice Chairman & CEO
Okay, Mitch, so this is Chris. I'll start on the first one, which is kind of the overall industry growth trends. And we remain excited about the opportunity in front of us. As I think you can hear in our tone and all the verticals that are moving whether it happens to be retail, performance apparel and footwear, aviation and these other opportunities, we see growth and strength in the market. And I think the best indicator you can have of where the industry itself thinks it's going is to look at the RAIN Alliance data where they make projections going forward in terms of where they think the end point IC volumes at least are going to be a year out. And so beyond the year out, we're not making any forecasts, but we still -- we remain excited both about existing opportunities, existing segments as well as growth in new segments.
Eric Brodersen - President, COO & Principal Financial Officer
And then, Mitch, with respect to first quarter and just sort of how to think about gross margin and operating margin. I'd just go back to some of the key points I was highlighting earlier with respect to some of the seasonal trends where, in the first quarter, annual pricing negotiations are going to impact our end point IC revenue and gross margins. And then on an OpEx level, we also tend to see increases in the first quarter primarily due to some things associated with payroll and health care. So that's just some feedback on how to look at first quarter.
Linda Marie Breard - Consultant
I mentioned -- I would also say, in first and second quarter of the year, we also have more trade shows that we attend, so that's another thing that we typically see seasonally, adding to Eric's comments.
Mitchell Toshiro Steves - Analyst
Okay. I guess just one last to clarify. So I guess, simplistically, would COGS go up more or OpEx?
Linda Marie Breard - Consultant
We haven't guided from a COGS or OpEx perspective. I think just -- we can take the seasonality trends around end point IC and the pricing negotiations that we're going through now and then the fact that we've stated that we would be investing more in R&D as we get closer to the launch, along with some of the other G&A costs around health care and so forth. So probably helpful to look at trends of the past and also our commentary related to our R&D investment in M700 as we get closer to the launch.
Operator
Our next question comes from Charlie Anderson with Dougherty & Company.
Charles Lowell Anderson - VP and Senior Research Analyst
My congrats as well on a strong quarter.
Chris Diorio - Co-Founder, Vice Chairman & CEO
Thank you, Charlie.
Charles Lowell Anderson - VP and Senior Research Analyst
Chris, you mentioned exit doors, the reader opportunity on exit doors. It sounds like there's maybe some modification of the product or a new product that's to come out to address that. I wonder if you can maybe just speak to what has to change to address that opportunity from your current product set and maybe if you want to speak about the size of the opportunity as well. And then I've got a follow-up.
Chris Diorio - Co-Founder, Vice Chairman & CEO
Yes. So yes -- and specifically in citing exit doors, what I was really referring to there was store exits, right, for loss prevention for store exits. So there's a couple of things that we've looked at for store exits. So one is really not necessarily so much modifications to our hardware products but the software algorithms that we use to detect items that are transitioning out of store exits. And it really is, as we've talked about previously, our desire to do more and more in software, less and less in hardware because in so doing, we will enable deployability. So we continue to innovate on the software side to enable those capabilities.
And then the second is the Impinj M700 IC has capabilities, and it's specifically focused on loss prevention to allow embedded tagging with seamless product returns and to allow loss prevention with frictionless self-checkout. We haven't described in any more detail at this point in time what those innovations are. They'll be coming out in more detail as we go further down the product announcement at launch, but we're really focused on that use case. And it has been a use case that's been in front of the RAIN industry for a long period of time. In fact, retailers began talking about it probably more than 10 years ago, but the technology wasn't ready. And now with the Impinj M700, with its sensitivity, small size and these features we have embedded in it and with our innovations on the system software algorithms, we believe the opportunity is now to start addressing that use case. And we -- and it is a very large opportunity.
Charles Lowell Anderson - VP and Senior Research Analyst
Okay. Great. And then just following up on the Japanese convenience store -- yes, sorry, go ahead, Jeff.
Jeffrey Dossett - EVP of Sales & Marketing
Charlie, I just thought I would add that, as you know well, partners play a very important role in creating and deploying solutions for all of our customers but, in particular, in retail as it relates to the loss prevention challenge and opportunity. And so as we approach our contribution to those solutions, we think of creating -- leveraging RAIN to create the most powerful and capable loss prevention engine that essentially enables partners to achieve loss prevention solutions previously not possible.
Charles Lowell Anderson - VP and Senior Research Analyst
That makes a lot of sense. And then just for the follow-up, just going back to the Japanese convenience store opportunity. I think you guys put a press release out maybe a month ago, detailing the M700, and I think there was a quote from a Lawson executive. I wonder if you can maybe just speak to kind of where we are today. I think there's been some stores that have trialed the technology. What does 2020 look like in terms of deployment? I know there are targets way out in the future but just more in the immediate term, what is happening in Japan?
Chris Diorio - Co-Founder, Vice Chairman & CEO
Yes. So Charlie, this is Chris again. So I think the way you should look at this opportunity is that it's a long-term development to address the significant use case, which is food tagging. Those pilots have been ongoing in Japan. And we have every reason to anticipate pilots will continue ongoing and as evidenced by the Lawson statement that was in our press release. We see food tagging opportunities kind of worldwide and see the opportunity for the Impinj M700 to start addressing those food opportunities, but the Japanese convenience store opportunity is kind of a -- it's a marker out there. And the Japan -- METI itself cited they want to have the system rolled out in 2025. It's a marker for the future that says you can get to this opportunity, you can deliver the ability to tag these items at a cost-effective and performance-effective point. The opportunity in Japan alone is $100 billion item. So I think what you should look at is it's a north star. It's a north star for where the industry needs to get to in order to tag all food items. And I think you should look at the Impinj M700 as a first, but significant, step in the direction of that north star.
Operator
Our next question comes from Scott Searle with Roth Capital.
Scott Wallace Searle - MD & Senior Research Analyst
Just to quickly follow up on the gross margin front. Given the mix in the third quarter, gross margins were very strong. I'm wondering if there's anything else that was going on within that, particularly on the IC front. Are gross margins starting to bounce back there and get a little bit better? Is there something else going on? And then looking to the seasonal price declines that you see in the first quarter, it -- you haven't highlighted anything, so I'm assuming it's within the normal range of expectations. And then I had a couple of follow-ups.
Linda Marie Breard - Consultant
So Scott, I'll take the first one on gross margin. So year-over-year, gross margin increased primarily due to the leverage on the increased revenue, which was partially offset by our product mix. And then if you look at it from a sequential perspective, gross margin increased slightly due to more favorable mix within the end point ICs and systems partially offset by overall mix between end point ICs and systems in the third quarter compared to the second quarter. And then I think you had a question on price concessions.
Scott Wallace Searle - MD & Senior Research Analyst
The typical sales concessions going into the first quarter within the normal seasonal expectation that you've seen over the past couple of years, anything to highlight or note.
Jeffrey Dossett - EVP of Sales & Marketing
This is Jeff, Scott. As you know, and as we cited in the earnings script, we are -- in the fourth quarter of this year, we are in pricing negotiations with our partners, and it's really too early to comment on the outcome of those negotiations.
Scott Wallace Searle - MD & Senior Research Analyst
Got you. And following up on the M700, it sounds like -- we talked through the engineering samples, general availability in the first half, transitioning into revenue in the second half. Looking at past product cycles, how long did it take for the prior introductions of Monza to reach perhaps 10% of sales? Give us some idea of how quickly you would expect to ramp over the next several quarters.
Chris Diorio - Co-Founder, Vice Chairman & CEO
To reach 10% of sales, so this is Chris, I'm looking around the room here. I'm trying to remember the charts in my head. I think that we reached 10% of sales within the first year, and that generally took off fairly quickly after that as designs got qualified and started ramping. And as Jeff said, we will continue selling the existing products for an extended period of time because once you're designed in and qualified at an opportunity, they tend to stay there. Impinj M700 will be significantly addressing new opportunities and enabling new use cases. And as those come online, we see the ramp.
Scott Wallace Searle - MD & Senior Research Analyst
And then lastly, if I could, Chris, following up on some of your comments related to the M700 and loss prevention but also past comments talking about chain of ownership, of various certification, authentication types of opportunities for authenticity of products. Are you starting to see the green shoots and model of different revenue streams being derived from partnerships with different players out there in apparel and otherwise as you start to roll out products like the M700?
Chris Diorio - Co-Founder, Vice Chairman & CEO
Sure. So the M700 is our first foray into some of these advanced capabilities with this loss prevention opportunity, and we are seeing excitement among end customers -- significant end customers for those capabilities. In terms of the kind of the next round of capabilities that Moore's Law migration enables, we haven't set introduction dates or really disclosed anything specific about them, so I can't say anything about them right now. But we remain excited about what Moore's Law will enable us to do in a RAIN end point IC today with the Impinj M700 launch and in the future, and it's our opportunity to innovate.
Operator
(Operator Instructions) Our next question comes from Jim Ricchiuti at Needham & Company.
James Andrew Ricchiuti - Senior Analyst
You alluded to, I believe, strong reader sales year-over-year. I was wondering if you might be able to quantify that.
Linda Marie Breard - Consultant
We typically don't quantify within readers or readers ICs within systems, Jim. The system -- IC systems, year-over-year systems was up 35% from $10.7 million in 3Q of '18 to $14.4 million. Part of that is led by strength in that area.
James Andrew Ricchiuti - Senior Analyst
And I don't recall, I'll have to check, but was it an easier comparison on the reader's side of the business versus a year ago?
Eric Brodersen - President, COO & Principal Financial Officer
Jim, third quarter, a year ago, we noted it was $10.7 million, so a lower and a significant growth this year, but I think that's reflective of the business at the time.
Chris Diorio - Co-Founder, Vice Chairman & CEO
And I don't think -- yes, I don't think there's anything particular that made it an easier compare or anything happening back at that time that was depressing us.
James Andrew Ricchiuti - Senior Analyst
Okay. And any color, by the way, you can provide on just the domestic versus international portions of the business, just wondering if you're seeing any difference in business conditions in the key verticals.
Jeffrey Dossett - EVP of Sales & Marketing
I'll try to answer that. I would say that we're seeing a similarity in the growth opportunities around the globe. I know we've cited supply chain and logistics, the continued strength in retail, Industry 4.0 or smart manufacturing so often referred to as strong in Europe, we see it around the globe. And the same is true with aviation, air transport. So I think we're seeing those use cases and those opportunities grow fairly consistently around the globe.
James Andrew Ricchiuti - Senior Analyst
And last question for me. It's a very different industry, but I was just wondering versus a number of years ago when we did see a pickup in some of the litigation -- industry litigation, but is there -- do you see any risk with this ongoing litigation that it could be at all disruptive to the market?
Chris Diorio - Co-Founder, Vice Chairman & CEO
So Jim, we don't really comment much about the litigation or kind of its plans or trends going forward. But it is our desire. As I stated in a note that I put out to the community when we first filed the lawsuit, that it's our desire not to disrupt the industry and for the adoption to -- end-user adoption to continue going forward.
Operator
This concludes our question-and-answer session. I would like to turn the conference back over to management for any closing remarks.
Chris Diorio - Co-Founder, Vice Chairman & CEO
This is Chris. I'd just like to say thank you all for joining the call today, and a special thanks to the Impinj team for the solid execution this past quarter. Thank you all.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.