使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Good morning. My name is Jackie and I will be your conference operator today. At this time, I would like to welcome everyone to PFSweb second-quarter earnings conference call.
All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. (Operator Instructions). Thank you.
I would now like to turn the call over to Garth Russell with KCSA Strategic Communications. Please go ahead.
Garth Russell - IR Representative
Thank you. Before turning the call over to management, I would like to make the following remarks concerning forward-looking statements. All statements in this conference call other than historical facts are forward-looking statements. The words anticipate, believes, estimate, expect, intend, will, guidance, confidence, target, project and other similar expressions typically are used to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and involve and are subject to risks, uncertainties and other factors that may affect PFSweb's business, financial condition and operating results which include but are not limited to the risk factors and other qualifications contained in PFSweb's annual report on Form 10-K, quarterly reports on Form 10-Q, and other reports filed by PFSweb with the Securities and Exchange Commission to which your attention is directed. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. PFSweb expressly disclaims any intent or obligation to update these forward-looking statements during the call.
We may also present certain non-GAAP financial measures such as EBITDA, adjusted EBITDA, non-GAAP net income, service equipment revenue, merchandise sales and certain ratios that use these measures. In our press release with the financial tables issued earlier today which is located on our website at PFSweb.com, you'll find our definitions of these non-GAAP financial measures, a reconciliation of these non-GAAP financial measures with the closest GAAP measures, and a discussion about why we think these non-GAAP measures are relevant. These financial measures are included for the benefit of investors and should be considered in addition to and not instead of GAAP measures.
At this time, it's now my pleasure to turn the floor over to Mark Layton, Chairman and CEO of PFSweb. Mark, the floor is yours.
Mark Layton - Chairman, CEO
Thanks, Garth. Good morning, everyone. Welcome to our 2012 second-quarter conference call.
As we have for much of the past, Tom Madden, our Chief Financial Officer, Mike Willoughby our President, are here with me this morning. We'll begin by providing you prepared comments and an overview of the financial results and some information about not only the quarter but the future. And after that, we will be available for your questions related to that content.
To start this morning, I'd like to congratulate our team on a strong Q2 performance. We reported strong growth this morning for the second quarter of 2012 when compared to last year. Service fee revenue was up about 35%. During the quarter, we launched and ramped several new client end-to-end commerce solution for leading brands such as Gerber's Childrenwear. We also announced a number of new end-to-end e-commerce programs for Elizabeth Arden and six of our sports group consumer brands, including iconic names such as Salomon, Wilson and Atomic.
We've also undertaken certain activities aimed towards improving the quality and efficiency of our operational performance. These developments helped increase our service fee gross margin, but that was partially offset by investments we're making in our business as we continue to build and update our infrastructure to support new clients and be well prepared for the future. But when I put all that together, I believe we had a fantastic quarter results not only on the topline but also in adjusted EBITDA. Adjusted EBITDA was up 160% this quarter when compared to the same quarter of 2011. Again, congratulations to our team here on a great quarter.
As we look to the future, we're seeing many exciting opportunities as our industry continues to evolve. Smaller retail footprints, the growth of the urban phenomena, brand manufacturers factors battling back against the growth in private label, desires to rationalize the supply chain across commerce channels, and the tremendous empowerment that the smart phone has provided shoppers are all important factors that we see will drive a boring or melding of traditional commerce channels in the years to come and will once again radically change the way consumers live and shop.
We believe it's vitally important for us at PFSweb to be thought leaders for our clients and to continue to evolve our offering to ensure we are out ahead of these trends and ready to deploy advancing solutions for our clients' businesses. As such, our end-to-end e-commerce solution must continue to evolve, and we believe this evolution will take our commerce capabilities to a whole new level, allowing us to act as global facilitator for all types of commerce for our clients across all channels and customer touch points.
As such, this is a key area of focus in our R&D efforts and is an area being talked about under the heading of multichannel or omni channel, and you'll hear the words "big data" by our industry trade press. If you Google those terms, you'll find much written about these predicted trends and their projected impact on the commerce of the future. Much of our current R&D effort is being focused on developing capabilities around these future trends. This expanded offering that we're developing will eventually include a new product content management service and technology offering consisting of a best-of-breed PIM, or product information management system, content offering and syndication services, along with our existing omni channel product photography services.
At this point, we are extending our order management in e-commerce technology platforms to include cross-channel capabilities that fully integrate brick-and-mortar stores, client and third-party fulfillment facilities and other store inventory locations as we create for our clients a customer experience that facilitates delivery without limits. We will also roll out new mobile commerce capabilities, in-store customer support, kiosks and client telling apps that we believe eventually will dramatically enhance the customer experience. Our goal is to achieve shopping without barriers, delivery without limits, and conversations without confusion.
We also plan to continue to expand our digital agency services to include new omni channel creative services for e-commerce, mobile commerce, and in-store customer experiences, as well as new strategic offerings to assist our clients in transitioning from channel-based marketing to omni channel marketing.
Finally, this new offering range will include expanded business intelligence or big data offerings to keep us and our clients on top of key consumer, operational, and financial performance metrics from the entire omni channel program. We'll also include new customer intelligence and campaign management offerings that include a best-of-breed CRM database, campaign management platforms, and other pieces of critical information.
We plan to begin to actively market this new program and deploy many of these capabilities during 2013. We plan to unveil to our clients and the public later this year additional details of this expanded product offering, the significant branding changes that will accompany the unveiling of the offering, and the components of our evolving technology and service offering that will be a part of this key future expansion. We believe this is an important growth driver for PFSweb over the next several years.
Now, what are the benefits? Well, the benefits we are targeting to achieve from these efforts include the growth of revenue components that carry higher margin potential, including what we believe will be a rapidly growing professional services component of our business that includes digital agency services, technology development and integration capabilities, and consultative services around the trends in the world of commerce. Further, we see this broadening of our services offering providing us the benefit of diversifying our revenue streams which we believe may help insulate us from the impact of the loss of a selected component of service from an individual client.
Shifting to looking at the rest of 2012, our forecast for the remainder of 2012 is quite positive. Our new business pipeline remains strong with over $50 million of average annual contract value in our new business pipeline. The driving factors that we look to aid our continued growth are new client programs in our pipeline as well as organic growth from our existing clients. That growth will help to offset the approximately three to six client programs that we currently expect will conclude or significantly reduce operations during late 2012 and into the first half of 2013. This is the same information that we discussed in Q2 of this year -- or Q1, sorry.
Some of these previously disclosed terminations that we originally expected would conclude or reduce during the first half of 2012 have been delayed, and we continue to operate in a business-as-usual manner with those clients. This continuing business along with other positive client contributions we believe will allow us to continue to show stronger than expected financial performance through the remainder of 2012. As such, we believe we will exceed our goal of 20% growth in service fees and we are increasing our 2012 adjusted EBITDA guidance to a range of $9 million to $11 million.
Now, while we're pleased with the extensions, we do still expect that approximately $5 million of this quarter's service fee revenue will not continue after this year. Now, we're targeting growth from new clients and focusing on other operational efficiencies to do our best to offset or mitigate the impact of this activity on our financial results.
So, with that information as a backdrop, let me now hand the call over to Mike Willoughby, our President, and he will give you some more details on our business development side and the business overall. Mike?
Mike Willoughby - President, CIO
Thank you, Mark, and good morning everyone. As Mark said, we're very pleased with the growth we achieved this quarter. And during this quarter, our service fee growth was fueled by organic growth as well as an expansion in new master agreements, as well as programs ramping up for client programs we implemented during the past 12 months.
We are continuing to generate strong results and demonstrate the strength of our business model. One of the hallmarks of our business is our ability to obtain financial leverage once we ramp up a new client agreement. This is the first quarter where we were in our new Dallas call center which is a 78,000 square-foot facility that can expand us to 1000 call center seats just in this one facility. This was compared to our previous Plano facility that could only support 400 call center seats.
We also continue to work to increase leverage by bolstering our higher-margin service offerings, as Mark mentioned, particularly in our e-commerce development area and in our digital marketing agency area.
As we mentioned earlier this year, we experienced 2011 holiday client volumes that were overall significantly in excess of our expectation based on the pre-holiday forecast that we were provided by our clients. These excess volumes created some operational challenges in November and December and in response, we accelerated certain infrastructure investments during that quarter and we began making some operational changes in order to improve our ability to scale up even more rapidly to meet unanticipated heavy volume spikes.
It's important to note that the rapidly growing trend in e-commerce to use promotional events, such as flash sales to meet short-term sales growth targets, that unanticipated heavy volume spikes can occur any time during the year and not just for Black Friday and through Green Monday. I'm happy to report that we are on track to complete all of the planned infrastructure upgrades and operational improvements prior to this upcoming 2012 holiday. Many of these improvements have already been proven in production with areas various slash sale and high-volume promotional events that we have successfully executed over the past two quarters for our clients.
The most critical infrastructure upgrade is our -- to our main order management hardware platform and that upgrade has been completed over the past couple of weeks. Our new IBM order management hardware platform has in excess of 20 times -- 25 times the processing power of the previous solution, and it uses advanced capacity on-demand features to deliver a significant improvement in scalability at a variable cost over the expected useful life of the solution. So the bottom line on these changes is that we expect these changes will allow us to operate the business at expected gross margins during the 2012 holiday rather than at the reduced gross margin levels that we experienced in Q4 of 2011.
In June, we announced a multi-year master agreement to provide e-commerce services for six brands under the Armor Sports Group corporate umbrella. Those brands include Salomon and Wilson, Atomic, Bonfire, Mavic and Suunto. Included in this solution is order management financial and settlement services in the US. And as you may remember, we are already providing similar services for these brands in Europe today. And there are plans to expand into additional geographies in the future. We're very excited about this collection of brands and their potential as they continue to begin to grow their online stores.
Just recently as last week, we announced an agreement with W.L. Gore and Associates to provide an end-to-end program for their Gore bike wear and Gore running wear product lines. In July, this program was launched in the US and we expect to be live in Europe later this quarter. This is Gore's first direct-to-consumer online initiative and we're very excited to work alongside their team to help them become very successful, starting from scratch. This agreement also highlights our continued expansion into the consumer products market and reinforces our ability to provide highly customized programs that enhance the customer experience in any industry, both in the US and in Europe.
Since our last call, we secured two new contracts to provide e-commerce solutions for apparel brands in the US. The first is a multi-brand end-to-end solution for a premier fashion and apparel company in the US launching very early in 2013 for all three brands. This solution will once again highlight the flexibility at our service offering to implement a custom solution for companies with multiple brands under a single master agreement.
The second contract is with a global manufacturer of footwear and sportswear looking to launch their first direct-to-consumer online store. PFSweb will be providing order management, payment processing, customer care, and order fulfillment services beginning in the first quarter of next year for this brand.
Looking out over the next 12 to 24 months, as Mark indicated in his opening comments, we'll continue to evolve our offering to include new technologies and service offerings to keep our end-to-end e-commerce solution world-class and to mature our omni channel capabilities. In order to support our omni channel initiative, we have been making targeted R&D investments during the year and we expect to continue with these R&D activities as we deploy this program.
We continue to focus on our business development efforts as we seek to sustain a high annual growth rate and we have a new business pipeline of over $50 million and average annual contract value based on client projections. And we continue to have many new contracts and client programs, the majority of which are end-to-end programs set to launch over the next six months. These programs are for new or existing clients that span multiple industries as we have continued to benefit from the emergence of several large product categories that are continuing to accelerate (inaudible) growth in the web commerce space. These categories include fashion, health and beauty, and consumer packaged goods, or CPG. These new programs, combined with the organic growth that we're experiencing from existing clients, will help us achieve the targeted results indicated in our revised 2012 guidance.
So with that update on growth and R&D investments, I'll turn the call back over to Tom for a review of our financial results for the quarter. Tom?
Tom Madden - CFO, Chief Accounting Officer
Thank you, Mike and good morning everyone. Once again I will provide further insight into our financial results for the June quarter reported earlier today as well as further details on our outlook for the rest of 2012.
While total consolidated revenue for PFSweb in the quarter ended June 30, 2012 remained relatively consistent with the prior year, we generated significant growth in our service fee business that was partially offset by a reduction in product revenue. Our service fee revenue business grew approximately $7.4 million or 35% in the June quarter over the prior year. Of this more than $7 million increase year-over-year in service fees, approximately $4 million was derived from new client activity (technical difficulty) to client programs implemented over the past 12 months and approximately $3 million came from the net growth of existing client programs.
The overall increase in our service fee revenue offset a decrease in our Business and Retail Connect business segment, which includes our supplies distributors operations. Revenue for Business and Retail Connect was $29.6 million for the second quarter of 2012 as compared to $38.8 million for the 2011 second quarter. As we have discussed on previous quarterly conference calls, our largest client relationship in this segment streamlined their business beginning last year, which has resulted in reduced sales volumes during the last couple of quarters, and we expect this trend to continue as we look to the future.
Taking both segments into account, one of our key business metrics, what we refer to as service fee equivalent revenue, increased 25% to $30.5 million in the June 2012 quarter as compared to $24.4 million for the same period in 2011.
Excluding the impact of pass-through revenues, our consolidated gross profit for the second quarter of 2012 also increased to $10.2 million, or 17.6% of net revenues, as compared to $8.6 million or 14.3% of net revenue in the second quarter of 2011. This improvement was primarily due to business mix as the revenue from our higher gross margin service fee business increased as a percentage of the overall revenue on a year-over-year basis.
Further, the gross profit percentage of our service fee business was 28% in the June quarter of 2012 as compared to 25% in the same period of the prior year. This gross profit percentage on our service fee business improved somewhat in comparison to the last several sequential quarters due to improved operating efficiencies, certain higher-margin project activity, and other items. We are encouraged to see this increase and we are targeting to add further higher-margin activity as we look to the future.
SG&A for the June 2012 quarter increased by approximately $0.8 million to $10.2 million as compared to $9.4 million for the same period a year ago. This increase is partially attributable to increased infrastructure and investments we are making to support our growth and to keep our business at the forefront of the world of e-commerce. In addition, this increase included approximately $0.3 million of facility move related costs. We expect this to be the last quarter of our move costs associated with our new headquarters and call center locations, both of which we believe provide a more productive work environment for our team.
After considering all these items, our consolidated adjusted EBITDA, which excludes the impact of the incremental SG&A costs for the facility moves, was $2.8 million in the second quarter of 2012. This reflects a significant increase from the $1.1 million reported in the same period of the prior year.
In addition, for now the third straight quarter, we have also reported positive non-GAAP net income results. Our non-GAAP net income was $0.2 million as compared to a loss of $0.8 million for the second quarter last year.
On a year-to-date basis, we are seeing the same general trends as what we saw in this second quarter. Year-to-date service fee revenue through the six months ended June 30, 2012 is up 42% as compared to the prior year. Service fee equivalent revenue is up 34%. Adjusted EBITDA has increased to $5.4 million as compared to $1.5 million for the same period last year, and non-GAAP net income was $0.2 million compared to a loss of $2.2 million in the prior year.
Overall, as Mark indicated, we are very pleased with our improved financial performance so far this year. We believe this is indicative of the financial leverage that we can obtain through growth in our service fee business activity.
We continue to maintain a solid financial position with total cash and restricted cash as of June 30, 2012 of approximately $17.8 million and our financing relationships remain strong. As you may recall, in December 2011, we issued a press release regarding the PFSweb share repurchase program which authorized the Company to repurchase up to $1 million worth of shares in the open market. Note that while we have significant restrictions on the amount of shares we can purchase on any given day, this is primarily related to our daily trading volumes, we have been somewhat active in repurchasing shares in the open market and through the end of July have repurchased approximately 12,000 shares. We will continue to monitor the activity in our shares under this program as we go forward.
As we now look at 2012 guidance, we continue to target service fee revenue growth of 20% or more in 2012 compared to 2011. As Mark stated earlier, we do believe our service fee revenue will be impacted later in the year and next year by the client programs than we are currently expecting to conclude or significantly reduce operations during calendar year 2012 or 2013. And we now expect reduced impact of those changes in this current year.
We expect the gross margins for Service Fee segment to remain at were somewhat higher than 25%. We also expect SG&A to increase somewhat from 2011 as we continue to support our growth in the current year. We do expect depreciation expense to increase year-over-year in relation to higher level of capital expenditures made in 2011 and forecasted for this year, including the depreciation on the tenant improvements of the new facilities.
For our Retail and Business Connect segment, we expect product revenue to decline year-over-year for the remainder of 2012 to a full-year total of approximately $115 million to $120 million. However, we're targeting to partially offset the impact of these revenue reductions by improving gross margin percentage for this business with an overall target of approximately 8% for the year as compared to 7% in 2011.
On an overall aggregate basis, with the various business segment components just discussed, we're continuing to target an increase to our service fee equivalent revenue of over 20% for 2012 as compared to last year, but we are now targeting an improved adjusted EBITDA performance versus what we communicated earlier this year. As stated previously, this new target is between $9 million to $11 million of adjusted EBITDA for calendar year 2012.
Now I'd like to turn the call back over to Mark for some closing comments. Mark?
Mark Layton - Chairman, CEO
Thanks Tom and Mike as well. And again, I'm really excited about a good quarter and the performance our team turned in with this. Obviously the strong revenue growth that we experiencing from both new clients and our existing clients, our ability to show scale and drive this into adjusted EBITDA performance and the exciting things our team has come up with as it relates to our vision of the future and where our R&D dollars are going paint a great picture for us in terms of how we see the future and where things are headed.
So that concludes our prepared comments this morning. Operator, we'll now be available for questions.
Operator
(Operator Instructions) Matt Bendixen, Craig-Hallum Capital.
Matt Bendixen - Analyst
Hey guys, how are you doing?
Matt Bendixen - Analyst
So just a question on the RFP pipeline. Can you give us a sense of how much was turned over in the quarter there? What the churn was?
Mike Willoughby - President, CIO
Sure, so it was a fairly typical quarter for us, maybe a slightly less active quarter given the summer but that's kind of a normally slower time. We added about seven new leads to our pipeline and dropped nine, so pretty much kind of net even there. And we progressed three deals into contracting, and the churn dollars were, you know, in the $15 million to $20 million range as far as just overall churn activity.
Matt Bendixen - Analyst
Okay, great. Then staying on the new business pipeline, are you seeing more demand for kind of the end-to-end solution or more of the customized solutions -- any trend there?
Mike Willoughby - President, CIO
Sure, currently, in our pipeline, 74% of our leads are end-to-end. So where the prospect is looking to us to supply all of the major components of the solution, so that's a very, very strong percentage looking for end-to-end. And as you know, we believe end-to-end is where a value proposition is the highest.
But in addition to that, 50% of the leads, so you're almost to 90% at that point, are looking for a direct-to-consumer program where we are supplying the majority of the components but possibly not the platform, so they may have a different platform choice. And we are unbundling the rest of our services and working around, say, a platform choice or possibly an existing fulfillment provider to provide the rest of our services. So you know, that would put at 90% e-commerce or end-to-end programs, leaving the remainder to be what we call single silo deals where somebody is maybe just looking for a fulfillment or just a call center provider.
Matt Bendixen - Analyst
Great, thanks. And then just one last one -- I know you guys talked about you had a couple of L'Oreal brands that were expected to launch in late 2012. Any update on those?
Mike Willoughby - President, CIO
Yes. They are in progress. I think the status is similar to what we've said before. Obviously, we're very excited about that relationship with L'Oreal and they continue to be very happy and referenceable clients and we continue to see opportunity for expansion not only within the portfolio but, as with a lot of clients, opportunity for geographic expansion too. So, pretty much on course with that one.
Matt Bendixen - Analyst
Great, thanks guys.
Operator
(Operator Instructions). Glenn Primack, PEAK6.
Glenn Primack - Analyst
I was wondering. The headcount as you look in 2013 of PFS professionals that can deliver those Web marketing and analytics and the higher margin services are you look to launch next year, and then what's kind of headcount today. Where do you think you're moving that into next year?
Mark Layton - Chairman, CEO
Just a second Glenn. I'm trying to get the reference on the specific data. Obviously, the number will go up but we've got --
Glenn Primack - Analyst
Sure.
Mark Layton - Chairman, CEO
-- overall adjustments because of the change in some of the other client programs we've discussed where we've got data with that. So, Tom will call you back separately to give you some more information, and I apologize for that.
Glenn Primack - Analyst
Okay. And is it safe to assume that like that margin differential between new services and, you know, what's existing on the end-to-end logistics side is close to a double just in gross profit?
Mike Willoughby - President, CIO
Yes, so we say that our standard margin range is 25 to 30 points on the overall end-to-end program and professional services margins to be in the 40 to 50 range for digital marketing agency services and e-commerce consulting, maybe a little bit on the low end of that range for peer development.
Glenn Primack - Analyst
Okay.
Mike Willoughby - President, CIO
Yes, significantly higher than a silo functional area type service.
Glenn Primack - Analyst
Sure. And you'll start presenting, you know, these services in the fall for potentially launching them next year, so next year, you think you should see some revenue coming off of the --
Mike Willoughby - President, CIO
So even there's an existing component of our revenues today that is from our digital agency and our e-commerce services, but we're expanding those, adding new capabilities in the digital marketing area and offering our e-commerce service to even a broader segment of our client base. So those we look to see stronger and stronger, especially if you look into the end of next year and 2014, 2015, 2016. But the omni channel services that Mark mentioned in his opening comments are really where we expected to be probably (technical difficulty) new technology, click fees and revenue-based charges, as well as an incremental professional services that are around helping our clients to take advantage of these omni channel capabilities and doing campaign management across channels and developing these various customer interface features, you know, like mobile apps and in-store client telling features, that sort of thing.
So I think you'd look for us and continue to have growth in the areas we're currently servicing and then as we add these new features and functionalities in 2013 to see an impact folding in, you know, over the next 18 to 24 months from these new areas.
Glenn Primack - Analyst
Great, that's pretty exciting.
Mike Willoughby - President, CIO
It is,
Mark Layton - Chairman, CEO
Actually, we did get a spreadsheet here that has got our headcount projections on it and so I can give you that data now.
Glenn Primack - Analyst
Okay.
Mark Layton - Chairman, CEO
Total headcount was about 1600, and as we look to our average headcount as we go into 2013, our total number will be a similar number. We've got a (technical difficulty) projection that some of our transaction oriented areas in the call center in terms of average headcount in those areas and an increase in the professional services side that is in there. So roughly I would say that you'd probably would see an increase in client-facing there of around 100 or so next year on average.
Glenn Primack - Analyst
Great, thanks.
Operator
Alex Silverman, Special Situations Fund.
Alex Silverman - Analyst
Given the same customer growth that you're experiencing, given the growth in new clients that are coming online both this year and into 2013, and understanding that $5 million of this quarter service revenue is going away, isn't it possible that you'll grow through that even with the loss of these clients admittedly at a slower growth rate?
Mark Layton - Chairman, CEO
Alex, the answer to that is I don't have 2013 guidance yet. Anything is possible? There are so many moving parts and one of the reasons we don't put guidance out until later is that our projections for each year are heavily predicated on our clients' projections. And we don't get most of our clients' projections until late in January as they are able to analyze their biggest quarter of the year. So depending upon our clients' projections for organic growth, what happens with our new business pipeline for the remaining five months of the year that we have here, timing on new business deals we've already signed, a lot of moving pieces that are in that. So I'm hesitant to make any projection about 2013 at this point, but I think it's safe to say you can't just annualize the $5 million and say that's just coming off the top and there's no offset or no note from there. So we are, as we said in the prepared comments, we are working to take all of those moving pieces and accelerate everything we can, focus on operational efficiencies in the business in hopes to do the best job we can to mitigate the impact from you know the loss of a couple of these client programs we have this year.
I want to hasten to add to this that, for those who may not have -- or might be newer to the call or don't recall the deal here, that, you know, the Carter's relationship is the one that is the most impactful in terms of our future activity. This is a byproduct of fanatical success that both companies have had in this venture. It accelerated Carter's plans to bring the fulfillment portion of our relationship in-house there. And you can read their prepared comments about how happy they have been with not only what we've been able to do for them but also in terms of the growth of the business on an overall basis from there. So we are a bit of a victim of our own success. This created a strategic quandary for us in terms of, well, gee, we certainly don't want to be in a business here where we create fantastic economies of scale and then everything goes away. So, this is where you'll see us in our significant efforts we're making to diversify or services not only to help us with the stickiness of our overall revenue and be in a situation where we can better absorb a decision to move one portion of our service offering but also to help us in terms of our overall gross margin percentage growth in the years to come.
So, it's a lot of backdrop to your question, but it leads us to where we've really have got to get our clients' input and the rest of the results for 2012 in order to understand exactly where 2013 will fall.
Alex Silverman - Analyst
That's reasonable. Can you spend a minute on the new CPG client, when they are likely to launch?
Tom Madden - CFO, Chief Accounting Officer
So Alex I think I talked about new deals in my section, I talked about a fashion deal that we just won that we're launching in Q1 of next year. And then we talked about a footwear and apparel deal, which also is launching in the early part of next year.
Alex Silverman - Analyst
You referenced the CPG client or a new CPG client on the first-quarter call if I remember correctly.
Tom Madden - CFO, Chief Accounting Officer
So that engagement is live. That's actually been in our results all of this year.
Alex Silverman - Analyst
oh, okay.
Tom Madden - CFO, Chief Accounting Officer
It's a two brand engagement, very recognizable two brands in the food and beverage space. That engagement is going nicely. We're building their program very successfully and I think, as I mentioned on that call, one of the major components of that program is a continuity feature that allows consumers to sign up and have repetitive shipments or shipments that are kind of in that tour type of the category where you get different flavor of something every month or, whatever, six weeks as you schedule it. That's kind of the area that is starting to grow for them and they're seeing nice results from the new e-commerce platform as deployed. So that's quite successful once again adds another great reference in the CPG category for us that helps us continue to have credibility and frankly to be the leader among -- providing e-commerce services to CPG. So that's going very well.
Alex Silverman - Analyst
Has that client indicated to you whether they'll permit you to announce their name or not?
Tom Madden - CFO, Chief Accounting Officer
Yes. We actually have, in our contract, the ability to release their name. And the only thing that we are waiting on is they are going through some organizational changes that are supposed to end up or be finalized later this year. And they had said they wanted to complete those so that what we announced we could also give clarity to kind of their future direction. Basically their (technical difficulty) is being sold and that sort of thing. So they said as soon as they get that done and are able to announce kind of their future look, we will simultaneously be up to announce the name and also kind of the nature of the program. So just a delay, not a problem actually eventually doing it.
Alex Silverman - Analyst
Okay and last question, the business that has indicated that they are likely to leave either by year-end or early in 2013. Is there a thought that whatever their other -- what their alternative is is not moving along as expected and it's possible you'll keep some of that business or no?
Operator
Sir, you may begin --
Mark Layton - Chairman, CEO
Alex are you there?
Alex Silverman - Analyst
Yes I'm here. The question was do you expect that you might be able to retain some of that $5 million of revenue or is that -- are the pretty clear that they're leaving?
Mark Layton - Chairman, CEO
Yes, no, in this $5 million, I think it's timing oriented in terms of where things are. Anything can change in this in the delays, but I think it's just a matter of timing at this point in terms of when that goes from there.
Now, we are -- our ability to sell other services and capabilities there, it's certainly in there. I think all of these are very solid relationships with the people that are involved in it and the clients that are involved in it. So there's not an issue of quality or animosity or any of those kind of things in there. So you know, we would expect to continue to have a relationship and have the potential to earn future fees in the future, but the $5 million we're talking about today, we would expect at some point by the end of the year into 2013 will go away.
Alex Silverman - Analyst
Very good, thank you.
Operator
(Operator Instructions) George Walsh, Gilford Securities.
George Walsh - Analyst
I had a question relative to on the Demandware conference call they talked about really stepping up their marketing efforts in the United States but also in Europe and Asia. And I just wondered if there was any -- how that dovetailed in with any efforts you might be doing?
Mike Willoughby - President, CIO
Sure. One of the benefits of our strategic relationship with Demandware -- I think you realize we've talked about the past three or four years that that is a very strategic relationship and we have a great, even operational relationship with them -- is that we are coordinating our efforts. And when they talk about both expansion and their lead generation efforts and their sales and marketing area both here in the US and in what they're doing internationally, we are coordinated with them. So we expect, as they do see incremental opportunity here in the US, that that would benefit us as we are working with them to address those opportunities.
Certainly, in Western Europe, we have a very strong and mature product offering and client portfolio. As they get more aggressive, we will be right there with them to help land the percentage of deals that are end-to-end of the opportunities they see. And then probably even more exciting to them and to us is the opportunity we see in other international markets, including China and Brazil for instance. And we are certainly continuing to work on our response to that opportunity in the same fashion that we have built our end-to-end solution today, which is to take our competencies and our existing technology components and then add additional best-of-breed partners, say, in a given geographies such as China or Brazil in order to support clients there.
I think we've talked in the past about probably the most active international opportunity for us is China and we're talking to clients today who are interested in taking their e-commerce program there. And that would probably be the first place we would go. But as Mark mentioned, in addition to the omni channel features and functionality we're adding, geographic expansion continues to be a major part of our expansion efforts going forward.
George Walsh - Analyst
Do you think your -- I'm trying to search for the right term here -- proportionality with them or your participation with them is pretty high I think in terms of being one of their major implementers. Do you think that would -- that rate would stay the same in these new markets? You know, Europe -- well, you have a presence in Europe but also in Asia and China?
Mike Willoughby - President, CIO
Right, well, you know, I can reference you to their publicly released information about kind of the percentage that we are. As you saw in their S-1, we're a significant part of their activities. You know, whether that would translate into a similar percentage in a brand-new geography I think is dependent on a lot of different things but you know there's no reason to think that, if we aren't simultaneously launching capabilities in a new geography that we wouldn't be the path of least resistance for Demandware to sell new end-to-end deals in that geography. It possibly would give us an opportunity to even be a greater percentage of activity in a given geography to the extent that we're solving lots of business problems for a brand going into a brand-new geography. And that's our objective.
So, you know, it's all speculation when you are talking about the new geography like China or Brazil, but our effort would be to capture as much of that as possible and be as exclusive an end-to-end provider as we can in a given geography.
George Walsh - Analyst
Yes, but I think it's important to note that you're moving with them step-by-step as they move forward with their growth in their new markets and are a significant partner.
Mike Willoughby - President, CIO
Yes and I would say it goes both ways. Feedback goes both directions in that they are also responding to the opportunities we see in the marketplace and as we see opportunities for instance to go into this omni channel area and support clients across multiple which have been traditionally viewed as channels, they also see the opportunity to step with us.
George Walsh - Analyst
Okay. And I came in just a little bit late in the beginning of the call just as you were speaking at these new initiatives. Did you put any kind of quantitative number on investments in this as you were -- those initiatives you are talking about?
Mark Layton - Chairman, CEO
No, we have not made any specific statement on the numbers yet, George.
George Walsh - Analyst
All right, thank you.
Operator
At this time, we have no further questions. I'd like to turn the floor back over to management for any closing remarks.
Mark Layton - Chairman, CEO
I appreciate everyone's time. We'll talk to you again on our next quarter call. Thank you.
Operator
Thank you. This concludes today's conference call. You may now disconnect.