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Operator
Welcome to the PetMed Express, Inc. doing business as 1-800-PetMeds conference call to review the financial results for the third fiscal quarter ending on December 31, 2009. At the request of the Company, this conference call is being recorded.
Founded in 1996, 1-800-PetMeds is America's largest pet pharmacy, delivering prescription and nonprescription pet medications and other health products for dogs, cats, and horses direct to the consumer. 1-800-PetMeds markets its products through national television, online, direct mail, and print advertising campaigns, which direct consumers to order by phone or on the Internet, and aim to increase the recognition of the 1-800-PetMeds brand-name. 1-800-PetMeds provides an attractive alternative for obtaining pet medications in terms of convenience, price, ease of ordering, and rapid home delivery.
At this time, I would like to turn the call over to the Company's Chief Financial Officer, Mr. Bruce Rosenbloom.
Bruce Rosenbloom - CFO
Thank you. Good morning. I would like to welcome everybody here today.
Before I turn the call over to Mendo Akdag, our President and Chief Executive Officer, I would like to remind everyone that the first portion of this conference call will be listen-only until the question-and-answer session, which will be later in the call.
Also, certain information that will be included in this press conference may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 or the Securities and Exchange Commission that may involve a number of risks and uncertainties. These statements are based on our belief as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties, and assumptions.
Actual future results may vary significantly based on a number of factors that may cause the actual results or events to be materially different from future results, performance, or achievements expressed or implied by these statements. We have identified various risk factors associated with our operations in our most recent annual report and other filings with the Securities and Exchange Commission.
Now let me introduce today's speaker, Mendo Akdag, President and Chief Executive Officer of 1-800-PetMeds. Mendo.
Mendo Akdag - President and CEO
Thank you, Bruce. Welcome, everyone. Thank you for joining us. Today we will review the highlights of our financial results. We will compare our third fiscal quarter and nine months ended on December 31, 2009 to last year's quarter and nine months ended on December 31, 2008.
For the third fiscal quarter ended on December 31, 2009, our sales were $48.4 million compared to sales of $43.4 million for the same period the prior year, an increase of 11%.
For the nine months ended on December 31, 2009, our sales were $188 million compared to sales of $171.3 million for the nine months the prior year, an increase of 10%. The increase was due to increased reorders offset by a decrease in new orders.
For the third fiscal quarter, net income was $5.6 million or $0.25 diluted per share compared to $4.9 million or $0.21 diluted per share for the same quarter the prior year, an increase to earnings per share of 18%.
For the nine months, net income was $19.9 million or $0.88 diluted per share compared to $17.3 million or $0.73 diluted per share a year ago, an increase to earnings per share of 20%.
Reorder sales increased by 17% to $37.6 million for the quarter compared to reorder sales of $32.2 million for the same quarter the prior year.
For the nine months, the reorder sales increased by 15% to $137.4 million compared to $119.7 million for the same period a year ago.
New order sales decreased by 4% to $10.7 million for the quarter compared to $11.2 million for the same period the prior year. The decrease was due to a slightly higher customer acquisition cost for the quarter.
For the nine months, the new order sales decreased by 2% to $50.6 million compared to $51.6 million for the same period last year.
We acquired approximately 151,000 new customers in our third fiscal quarter compared to 154,000 for the same period the prior year. And we acquired approximately 681,000 new customers in the nine months compared to 660,000 for the same period a year ago.
Our average order was approximately $78 for the quarter, which is the same as it was for the same quarter the prior year. And approximately 70% of our sales were generated on our website for the quarter compared to 66% for the same quarter last year. As a result, our Internet sales increased by 18% for the quarter compared to the same quarter a year ago.
The seasonality in our business is due to the proportion of flea, tick and heartworm medications in our product mix. Spring and summer are considered peak seasons, with fall and winter being the off seasons.
For the third fiscal quarter, our gross profit as a percent of sales was 38.9% compared to 39.9% for the same period a year ago.
For the nine months, our gross profit as a percent of sales was 38.2% compared to 38.5% for the nine months a year ago. The percentage decrease for the quarter can be attributed to increases in product costs.
Our general and administrative expenses as a percent of sales decreased to 10.2% for the quarter, compared to 11.6% for the same quarter the prior year. And for the nine months, the G&A expenses as a percent of sales were 9.2% compared to 9.6% a year ago. The improvement for the quarter can mainly be attributed to the leverage of the payroll and the reduction in professional fees.
For the quarter, we spent $5.2 million in advertising compared to $4.9 million for the same quarter the prior year, an increase of 6%. For the nine months, we spent $22.8 million for advertising compared to $23.6 million a year ago, a decrease of about 3%.
Advertising costs of acquiring a customer for the quarter was approximately $34 compared to $32 for the same quarter the prior year. And for the nine months, it was $33 compared to $36 for the same period a year ago.
Our working capital increased by $20.5 million to $75.1 million since March 31, 2009. The increase can mainly be attributed to cash flow generated from operations and reduction of long-term auction rate securities investments.
We had $56.6 million in cash on temporary investments and $12.3 million in long-term auction rate securities investments and $19 million in inventory with no debt as of December 31, 2009.
Net cash from operations for the nine months was $28.9 million compared to net cash from operations of $15.8 million for the same period last year.
Capital expenditures for the nine months were approximately $569,000.
Overall, we are pleased with the results. This ends the financial review. Randy, we're ready to take questions.
Operator
(Operator Instructions). Mark Miller.
Mark Miller - Analyst
Mark Miller, William Blair. Could you discuss a little bit further the acceleration in the reorder growth. And just maybe you can tell us about those orders. I guess the ticket year to year being flat is a little bit of an improvement. But is it some customers that may have skipped an order with you that came back again? Or are you seeing a -- do you just think a firming in the number of households owning pets? Or what are the changes that are causing that to accelerate?
Mendo Akdag - President and CEO
We ran some promotions that were successful; that's the main reason. And as you pointed out, our average order size stabilized. Actually, new orders, average order size, was slightly up about 1% -- and -- I'm sorry, reorders, I meant. And new orders were down about 3%.
Mark Miller - Analyst
So can you tell us a little bit more about those promotions and what worked, what didn't, and if that is something we can expect more of going forward?
Mendo Akdag - President and CEO
Yes. We do more of what works. Obviously, we do less of what doesn't work. But I'm not going to get into specifics due to competitive reasons. There are a couple dozen companies watch exactly what we do and what we say.
Mark Miller - Analyst
Okay. My other question is on the share repurchase. I guess I was surprised with the end results that we have here that you hadn't bought back stock in the quarter. What caused you to hesitate there? Was it that the business started slower in the quarter and picked up as it went along? Or can you just tell us what would cause you to be more aggressive?
Mendo Akdag - President and CEO
We had a 10b-1 plan in place from the beginning of last year, which did not trigger a purchase. We were slow -- we need to update it. The bottom line is we were slow updating it.
Mark Miller - Analyst
Yes, that would be good to see. Thanks.
Operator
Kristine Koerber. Please state your company name.
Kristine Koerber - Analyst
JMP Securities. As far as the 100 basis point decline in gross margin, you stated that was related to higher product costs. Is most of that related to the product costs? And what should we expect going forward?
Mendo Akdag - President and CEO
The product costs, the manufacturers increase prices about 3% to 5% every year. So product cost increases every year. The issue is whether we can pass it on to the consumer or not. And as I pointed out, we ran some promotions in the December quarter that were successful. I would anticipate pressures on the gross profit percent going forward. And leverage on the operating expenses, hopefully, will offset each other.
Kristine Koerber - Analyst
Okay. Did you accelerate from buying in advance of the higher product costs?
Mendo Akdag - President and CEO
Whenever there's an opportunity, we buy, yes. The answer is when there is an opportunity to buy, we always do buyings. Typically, we will receive it in this quarter -- the inventory. In the (multiple speakers) quarter.
Kristine Koerber - Analyst
Okay. And then, can you update us on the advertising and what's going on in the scatter market? Are we seeing some ease in the advertising market?
Mendo Akdag - President and CEO
We paid slightly more to clear on TV in the December quarter. Going forward, we are anticipating the market to be more orderly this year than last year. But since we buy remnant space, there's always going to be some uncertainty. That's the nature of the beast.
Kristine Koerber - Analyst
Are you hearing that general advertisers are locking in beforehand, or are they still out there aggressively buying?
Mendo Akdag - President and CEO
That's my understanding, is that they -- I haven't confirmed this, but that was my understanding that they were buying in advance.
Kristine Koerber - Analyst
Thank you.
Operator
Anthony Lebiedzinski. Please state your company name.
Anthony Lebiedzinski - Analyst
Sidoti & Company. Just to follow up on the advertising market, I guess with the signs of improvements in the economy here, what are your expectations either for the quarter or perhaps a little bit longer? But in light of the improving macro economic backdrop, would you anticipate an increase in your customer acquisition costs? And if that's the case, would you expect also a pickup in your revenue trends? Last year you talked about people ordering in smaller quantities, so with that in mind, would you expect that as well?
Mendo Akdag - President and CEO
It depends. If you look at our track record, we have done a pretty good job of managing this uncertainty. In fact, if you look at the last five years, our customer acquisition costs has been pretty much a flat line. So I know you guys always ask about advertising, but there's always going to be some uncertainty. There's always going to be some ups and downs. But if you average out, and if you look at the last five years, the customer acquisition cost is pretty much a flat line. So we have done a pretty good job of managing it, and I don't expect that to change in the future.
Anthony Lebiedzinski - Analyst
Okay. And then you mentioned the overall average order size was the same. However, within that, the new order size was down. What do you attribute that to? Is there anything you can do to try to increase that?
Mendo Akdag - President and CEO
Up-selling and cross-selling, we can do a better job of that both on our website and on the phone. And we're working on that.
Anthony Lebiedzinski - Analyst
Okay, thanks.
Operator
Mitch Bartlett. Please state your company name.
Mitch Bartlett - Analyst
Craig-Hallum. Good morning. How's the competitive environment shaping up these days?
Mendo Akdag - President and CEO
It's competitive. It's not as competitive during off-peak season than peak season. So we are anticipating in the spring that certain categories and certain brands will be highly competitive. But we sell other stuff, such as prescription, that is not as competitive.
Mitch Bartlett - Analyst
And what was the prescription breakout as far as the percentage of sales this year versus last? I don't think you ever kind of exactly define it, but if you could give us directionally how it's --
Mendo Akdag - President and CEO
Directionally, I can tell you that the trend is continuing. Prescriptions are up lots more than over-the-counter. So that trend for the first six months continued in the December quarter, which is positive for us.
Mitch Bartlett - Analyst
Is it sharper competition on the flea and tick side than on the prescription side?
Mendo Akdag - President and CEO
Yes, there is.
Mitch Bartlett - Analyst
Any growth or any change in kind of channel dynamics on the flea and tick side as far as procuring products or changing manufacturer's strategies or anything like that?
Mendo Akdag - President and CEO
Not at this time. It's available and we are seeing more competition, as you pointed out, on the flea and tick category.
Mitch Bartlett - Analyst
Great. Thanks very much.
Operator
(Operator Instructions). Edward Woo.
Edward Woo - Analyst
Wedbush Securities. Going back to the product mix questions, within prescription and also within nonprescription, has the product categories changed at all?
Mendo Akdag - President and CEO
Yes, the prescription -- within the prescription, you mean?
Edward Woo - Analyst
Yes.
Mendo Akdag - President and CEO
Yes, there is some slight moves. But it typically follows the same trend.
Edward Woo - Analyst
Is that the same with the nonprescription, in terms of like product mix within that category?
Mendo Akdag - President and CEO
Yes.
Edward Woo - Analyst
And the other question is on the price increase for the product costs, is that typically done right at the beginning of the year? Or is it just done throughout the year by the manufacturers?
Mendo Akdag - President and CEO
The beginning of the year is typically when it's done.
Edward Woo - Analyst
So we will we see it more for the March quarter? And why would it show up in the December quarter?
Mendo Akdag - President and CEO
Because it's from the prior year's increase.
Edward Woo - Analyst
Okay. Thank you.
Operator
Mark Arnold. Please state your company name.
Mark Arnold - Analyst
Piper Jaffray. Good morning. Just a couple of questions here. The G&A improvement in the quarter, kind of factoring in seasonality going forward here, should we see a similar type of improvement, not just on the percentage line but on the absolute dollar line, going forward here in the next few quarters?
Mendo Akdag - President and CEO
That would be difficult, but we improved some of our processes. We've been focused on our operating efficiency in 2009. So that's helped leverage the payroll. So we will see some improvement, but not as -- I don't anticipate it to be as drastic as it was in the December quarter.
Mark Arnold - Analyst
Let me ask that differently. Just is the improvement that you saw in the quarter sustainable through the next few quarters?
Mendo Akdag - President and CEO
It should be, yes.
Mark Arnold - Analyst
Okay. And that somebody asked about you didn't buy back shares in the quarter. But can you talk about -- you have a strong cash balance. Can you talk about what you kind of view as an optimal cash balance given the cash needs in the Company, and kind of how you look at that going forward?
Mendo Akdag - President and CEO
We always like to have some cushion, but I'm not going to give you a specific number. As I pointed out, we had a 10b5-1 plan in place from the beginning of last year, which we needed to update it; and we were really not fast enough to update it, is the reason. We should have -- I didn't like that we didn't buy back stock in the December quarter myself.
Mark Arnold - Analyst
Okay. You touched on some of the promotions you ran in the quarter. But can you maybe talk about just general consumer demand? Was the strong quarterly performance really just a result of taking more market share? Or can you draw any conclusions about consumer demand from your results?
Mendo Akdag - President and CEO
It was up, so that's how, obviously, we grew 11%. So we were surprised that it was as good as it was. And there are -- consumers are seeking sales. So that's why we ran some promotions to also satisfy that demand; also help them with their pets' medication compliance.
Mark Arnold - Analyst
Okay. Just one last question for me then. I think we all end up spending an awful lot of time talking about flea and tick on these calls. But you mentioned that your prescriptions have been up at a much faster rate than your over-the-counter business this year. Given that you guys provide that full gamut of products, not just the flea and tick products, how do you see the impact of greater scrutiny of veterinary Internet pharmacies kind of impacting your competitive position over the next few years? And I'm thinking of things like Vet-VIPPS certification, state licensing, etc.
Mendo Akdag - President and CEO
It should help us in the long run.
Mark Arnold - Analyst
And do you view that as a competitive advantage over the retailers, both online and traditional retailers, who are selling just some of those over-the-counter products?
Mendo Akdag - President and CEO
Yes, absolutely, we are a one-stop shop. And we have a powerful brand-name. We spent over $160 million on our brand, which gives us immediate credibility with the consumer as pet medication experts.
Mark Arnold - Analyst
Great. Thank you.
Operator
Mark Miller. Please state your company name.
Mark Miller - Analyst
William Blair. Can you talk a little bit about how you view the effectiveness of your creative advertising right now and what are your plans to update that in 2010?
Mendo Akdag - President and CEO
There's always room for improvement. And actually, we have new creatives, which we started running one of them yesterday. So we have new creatives for this year. We worked hard on them, and we will see how they perform.
Mark Miller - Analyst
I guess I could probably find that on your website, but for the general audience here, can you tell us what at the margin you were trying to emphasize or what you were doing differently?
Mendo Akdag - President and CEO
The messages are the same. It's just the delivery is a little bit different.
Mark Miller - Analyst
All right.
Mendo Akdag - President and CEO
Still focus on savings, convenience.
Mark Miller - Analyst
Can you remind us the comparison, the costs to fill an order that's originated over the Internet versus over the phone?
Mendo Akdag - President and CEO
I can't -- it's difficult to pinpoint because everybody thinks that if the order is coming from the Web, there's no service. There are e-mails. There are live chats. They call and ask questions. So, I can give you a rough idea. I would say probably 100 to 150 basis points difference.
Mark Miller - Analyst
So the shift that you're seeing then, would this be a bigger benefit to G&A than be automation that's ongoing? And if you could also update us on that, which of these two is a bigger factor in the improvement in G&A leverage?
Mendo Akdag - President and CEO
They both are a factor. Don't forget, we only -- when you -- there's a shift to Internet, the shift was about 4%. So if you take 1% or 4%, that's not a lot. It's not like all 70% is happening all at once. We are anticipating probably 15 basis points would be my rough guess on the warehouse. We completed the second phase on the way -- on the warehouse. And the third and final phase actually will be done this week. At the end of this week we anticipate to complete it.
Mark Miller - Analyst
And if you can remind us, is each phase equally important? Or in getting the third phase -- what proportion of the cost saves have you gotten so far? Thanks.
Mendo Akdag - President and CEO
I'm not going to give you specific numbers, but when the whole -- the third and final phase is up, there will be lots because we've been running two different ways of shipping, so they will be eliminated. So the biggest gain will be once it's final.
Mark Miller - Analyst
That's helpful. Thanks.
Operator
Mitch Bartlett. Please state your company name.
Mitch Bartlett - Analyst
Craig-Hallum. Thanks. Just in terms of the number of products, merchandising, do you anticipate over the next 12 months or so maybe kind of material growth in the number of products or changes in the SKU count?
Mendo Akdag - President and CEO
I do not anticipate that. We have about 750 SKUs. And I do not anticipate any major change in the numbers. We may tip our toes into some pet supplies, but we will use fulfillers to drop ship them.
Mitch Bartlett - Analyst
You'll use third parties to --?
Mendo Akdag - President and CEO
Yes, to drop ship.
Mitch Bartlett - Analyst
Got it. And when might that happen?
Mendo Akdag - President and CEO
Probably sometime this year, in 2010.
Mitch Bartlett - Analyst
But that won't be -- your point is you may move in that direction, but it won't be part of your inventory; it won't be part of your [shipments].
Mendo Akdag - President and CEO
That is correct, yes.
Mitch Bartlett - Analyst
But could it be a large endeavor? Could it be a big push into --?
Mendo Akdag - President and CEO
It could be in the long run, but in the short run, we're just getting our toes into the water.
Mitch Bartlett - Analyst
Thanks very much.
Operator
Thank you. This concludes the question-and-answer session. I would now like to turn the call back over to Mr. Akdag.
Mendo Akdag - President and CEO
Thank you, Wendy. We will be focusing our efforts in three areas in the remainder of fiscal 2010. One, capturing additional market share. Two, increasingly reorders with personalized communication and health education contents. And three, improving our operational efficiency and current service levels.
This wraps up today's conference call. Thank you for joining us. Wendy, this ends the conference call.
Operator
Thank you. This does conclude today's conference. Thank you for participating. You may now disconnect.