使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Good afternoon. My name is Mike, and I will be your conference operator today. At this time, I would like to welcome everyone to the PagerDuty 1Q FY 2020 Earnings Conference Call. (Operator Instructions)
I will now turn the call over to Karen Walker, SVP of Finance of PagerDuty. You may begin your conference.
Karen Walker
Thank you, Mike. Good afternoon, and thank you for joining us on today's conference call to discuss the financial results of PagerDuty's first quarter of fiscal 2020. With me on today's call are Jennifer Tejada, PagerDuty's Chairperson and Chief Executive Officer; and Howard Wilson, the company's Chief Financial Officer.
Statements made on this call include forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause our actual results, performance or achievements to be materially different from those expressed or implied by such statements. Forward-looking statements represent management's beliefs and assumptions only as of the date such statements are made, and we undertake no obligation to update these forward-looking statements.
In addition, during today's call, we will discuss non-GAAP financial measures. These non-GAAP financial measures are in addition to and not a substitute or superior to measures of financial performance prepared in accordance with GAAP. There are a number of limitations related to the use of these non-GAAP financial measures versus their closest GAAP equivalents. For example, other companies may calculate non-GAAP financial measures differently and may use other measures to evaluate their performance, all of which could reduce the usefulness of our non-GAAP financial measures as tools for comparison. A reconciliation between GAAP and non-GAAP financial measures is available in our earnings release.
Further information on these and other factors that could affect the company's financial results are included in filings we make with the Securities and Exchange Commission from time to time, including the sections titled Risk Factors in the company's Form S-1 previously filed with the SEC.
Now I'd like to turn the call over to our CEO, Jennifer Tejada. Jennifer?
Jennifer G. Tejada - CEO & Chair of the Baord
Thank you, Karen, and thank you, everyone, for joining us today on our very first earnings call. We had a strong start to our first fiscal quarter as a public company, and we're excited to share our Q1 results with you. I'll start with a view financial highlights, then provide an overview of our business model and finally discuss our engines for growth.
Our year-over-year revenue growth continued to accelerate in Q1 to 49%, delivering a record $37.3 million in revenue and robust 85.7% non-GAAP gross margins, an improvement of 100 basis points over the same year ago period. These solid results were driven by continued demand and execution across industry verticals and customer segments, especially enterprise. We ended the quarter with 11,680 customers, adding a record 468 net new customers, complemented by consistently strong expansion within existing accounts. Overall, it was a terrific start. I'm both appreciative of our customers' trust and loyalty and proud of our team and their execution.
We pioneered the digital operations management category, and this quarter's results provide compelling validation of our continued leadership. The growing demand for digital operations management, the fundamental need to orchestrate real-time critical work is driven by a number of macro trends. First, the modern consumer is experience-driven and impatient. Companies must meet consumers' increasing expectations for a perfect experience. Second, every company is becoming a software company. Digital transformation has become a top 3 CEO priority at not only large companies but also at midsize and late-stage growth companies.
Third, companies are migrating their digital operations to the cloud and building cloud infrastructure. This is very powerful, but it is hard, and it increases complexity and requires companies to change the way they do things. Fourth, DevOps is increasingly mainstream and proving to be a strategic enabler. We see DevOps principles being adopted across multiple business functions from security operations, to business operations. And finally, developer and associated technology head count is growing rapidly much faster than other occupations, and we benefit from our customers' organic head count growth. These trends all present tailwinds for PagerDuty.
Our cloud-native real-time operations platform provides actionable insights across an increasingly complex far-reaching technology ecosystem, intelligently orchestrating immediate work across teams. PagerDuty's unique platform combines machine data with any software-enabled environment or device and human behavioral data along with workflow information and business metrics to automate and orchestrate mission-critical work in seconds. This powerful combination ensures the right people work on the right problem or opportunity at the right time. So businesses can keep revenues flowing, cut operational downtime and keep their employees and customers engaged and happy.
PagerDuty supports teams in their moments of truth when seconds make the difference between delighting or alienating an important customer. Applying agile and DevOps best practice to the challenge of detecting unforeseen issues and managing urgent critical work has been a game changer for companies undergoing digital transformation. By automating and orchestrating work that previously took days and cost millions of dollars to minutes with imperceptible business impact, PagerDuty has changed incident management from linear reactive response to dynamic proactive prevention.
Our platform allows our customers from the most innovative disruptors to the largest industry leaders to improve their operations immediately supported by over 350 out-of-the-box integrations. This API-based interoperability supports modern open work, making it easy for users to create workflows and integrate incident information into collaboration and service management products, like Slack, Zendesk and Salesforce, while strengthening PagerDuty's unique position as the central nervous system for the digital ecosystem.
Let me give you a quick example of how this works. Imagine you're online shopping for a Golden State Warriors jersey. You do a quick search, find an online store shopping as you like, and it seems like a straightforward transaction. It's a select user interface. You can do it on your phone. But when you go to checkout, nothing happens. You get the dreaded spinner or as my daughter refers to it the wheel of death.
What's sitting behind your seemingly simple transaction is an increasingly complicated set of order management, dynamic pricing and payment applications, underpinned by a very complex infrastructure and usually a mix of cloud and on-premise networking technology. This is what's happening in the background of the e-commerce company when your checkout screen freezes. Several monitoring applications simultaneously fire alerts to different teams. NewRelic or AppDynamics send the developer team an issue with the application. Datadog sends the IT team a network alert, while Zendesk or Salesforce alerts the customer service people that ticketing volume is increasing.
And at the same time, Amazon CloudWatch alerts the sys admin team that server capacity has an issue. These disparate often globally dispersed teams then work these events in silos unaware they're all troubleshooting components of a single-related issue that's fast becoming a major customer issue with negative top and bottom line consequences.
Meanwhile, you, the consumer, have given up and gone to a competitive app to buy your Warrior swag. [Hence] getting this right is not only mission-critical, but an imperative to [survive today's] hypercompetitive world. [With PagerDuty's] platform, this e-commerce company can move beyond alerting to consolidating separate events in the single incidents, intelligently orchestrating work across the right team, automating responses through machine learning-based recommendation and reviewing the operational health of teams and services to drive continuous improvements. PagerDuty helps companies transform their digital operation to improve the end consumer experience, protect revenue and reduce unplanned operational expense.
The market opportunity for digital operations management is significant. We estimate that the incident management market alone is a $25 billion TAM that we serve with our core offering. Not only is it large and growing, many of our new customers are greenfield opportunities. As companies use the full capability of digital operations management and apply PagerDuty to an infinite number of use cases, this TAM increases substantially. With less than 1% penetration, we have just begun to scratch the surface of the enormous potential of this market.
PagerDuty has multiple engines for growth, giving us confidence we can advance our lead and further penetrate this market providing we continue to execute well. These include: one, our vital platform for real-time operations founded in DevOps; two, PagerDuty's broad applicability and ease of use leading to new use cases; three, our new product automation; four, our land and expand go to market motion; and finally, our early efforts in regional expansion.
Let's start with DevOps. PagerDuty's cloud-native platform was designed based on DevOps best practices for time-critical unplanned events in an increasing complex data overloaded world where other solutions were built before the advent of the cloud.
It's uniquely architected for resilience, proven its scale and tested daily by progressive tech companies like Elastic and Netflix and huge highly regulated companies like Royal Bank of Canada and the world's largest e-commerce players. Rather than automating forms into linear workflows, which is slow, siloed and static, PagerDuty applies DevOps principles, including swarm-based collaboration, empathy, empowerment and learning, orchestrating action dynamically and creating a learning loop with every incident. The platform and all of our products are mobile-first designed for the user with immediate time to value through industry-leading integration and intuitive self-service implementation.
Our newest products augment our core platform by providing operational insights for teams and benchmarking for leaders and analytics, delivering real-time visibility of customer and cross-service impact during an incident, offering actionable stakeholder status communication to speed collaboration and automating previously manual tasks with machine learning-based Event Intelligence. The platform addresses challenges presented by increasing technology complexity and signal proliferation and the need to orchestrate work in service of protecting the brand and customer experience.
The broad applicability of PagerDuty's platform is another engine for growth, made possible by our intuitive, easy-to-adopt user experience. This makes a quick and simple for teams to deploy PagerDuty for problems well beyond the purview of technical teams. I highlighted GoodEggs' real-time produce quality use case for many of you on the roadshow. And if you haven't had the chance, I encourage you to read about our partnership with them in our S-1.
During Q1, we continue to see new applications of our real-time operation solution outside of development and IT. Following the 2-week trial, one of the world's largest oil and gas companies adopted PagerDuty to supply fuel trucking terminals in most of their 14 countries. With a throughput capacity of 5 million barrels a day, resolving operational issues in minutes versus hours directly benefits the bottom line and enables a safer work environment for employees.
Prior to PagerDuty, communication for maintenance and emergency support, along with coordination between operations and foreign fuel supply terminals could take hours to resolve. Using our platform for real-time operations, incidents such as fuel spills in operative pumps, safety issues or operational concerns are now resolved in minutes, preventing potential crises from occurring.
Innovating new products on the PagerDuty platform, enhancements to our existing products and increasing the number of integrations have also contributed to growth. Last year, we launched Analytics, Visibility and Event Intelligence. These new offerings have enabled our customers to go beyond on-call scheduling and incident management to facilitate digital transformation, proactively managing their digital services at scale and preventing issues from disrupting customers and business outcomes. Analytics, Visibility and Event Intelligence utilize machine learning and human response data to identify and resolve potential incidents, mitigating both financial and reputational risk.
While it's still early, we're seeing growing adoption from our new products across all segments. In Q1, one of the leading hyper growth electric scooter companies decided to replace the competitor's product because it failed to scale reliably with them. They came to PagerDuty to support their real-time operations and immediately adopted Modern Incident Response and began using the platform across 3 teams: DevOps, IT and security.
We launched several new features and enhancements in the first quarter. For Event Intelligence, we introduced advanced event automation, intelligent alert grouping enhancement and alert grouping previews, reducing the signal-to-noise ratio, incident counts and unplanned work.
In addition to adding one-touch conferencing to Modern Incident Response for connecting teams quickly, we introduced Status Communication for the intelligent enterprise to keep impacted teams informed and launch live service updates via mobile devices to allow stakeholders to receive urgent business-oriented status updates.
At the 2019 RSA Conference in March, we announced more than 25 integrations and integration features specifically designed for SecOps teams. We also released enhancements to our existing integration to support Hybrid Ops for medium and large companies where IT, development and customer support teams need to collaborate on time-sensitive responses. These included new deeper workflow integrations for Slack and ServiceNow, providing fast context-rich information about incidents, with the bi-directional support allowing users on different teams and tooling to collaborate seamlessly and save time and resolve issues before they impact customers.
Our hybrid go-to-market model drives efficient growth. Most of our customers land through self-serve and expand over time. It's often a single developer team in an organization who purchases PagerDuty to improve the reliability of the service in their charge. Use expands virally within the first team, then to additional teams and ultimately additional departments as they see the personal and team value of being on the platform.
Departmental and company-wide initiatives like DevOps and digital transformation or cloud migration often catalyze more significant expansion to customer support, security and business operations for both incident management as well as other department-specific applications of our technology.
We complement self-service adoption with a high-velocity salesforce, primarily focused on expansion. Our inside sales teams serve the mid-market and SMB segments from metropolitan hubs, while the enterprise segment is served by an experienced, high-velocity field sales team.
Our hybrid self-service sales-assisted model reduces friction and leads to a very strong net retention rate, which has consistently been above 135% for over the last year and was 137% in Q1.
In several key accounts, we saw expansion with existing teams as well as expansion to new departments, including Zoom, who, like PagerDuty, recently made their public debut. Zoom is focused on ensuring happy customers by providing a seamless experience to their customers, which means preventing outages and interruption. Zoom's PagerDuty engagement started with a single development team building on a month-to-month basis and has expanded more than sixfold within existing and new teams across development, security, customer support and customer success. By deploying our platform, Zoom increased the uptime for their conferencing cloud platform.
Additionally, a large public enterprise software platform company expanded their PagerDuty deployment to include their product teams and operation centers. While this company has been a customer for many years, recent reliability and availability challenges associated with scale became CEO priorities. PagerDuty helped this market leader prevent business-impacting outages and improve overall customer experience and retention while reducing SLA liability.
While most of our customers are acquired online, our salesforce engages directly with enterprise accounts and periodically lands large deals. Last quarter, we were pleased to welcome a Fortune 100 global investment bank as a PagerDuty customer. We won a 7-figure multiyear contract for 2 different use cases. The bank is both modernizing incident management across shared services and also using PagerDuty to improve reliability for high-volume retail business. We replaced legacy homegrown tools to help optimize their entire digital operations management life cycle, decrease system outage time and to ultimately increase revenue and uptime.
Finally, our early effort in regional expansion delivered strong growth in international markets in Q1, with Q1 year-over-year growth exceeding our domestic growth rate. CEMEX, which is one of the world's large cement makers based in Mexico, became a new customer. Like the aforementioned oil and gas company, CEMEX adopted PagerDuty to facilitate the on-demand delivery of cement, a time-sensitive business-critical operation.
We also expanded our deployment with a global recruiting services company based in Japan. A significant number of indispensable micro services are tied to their consumer-facing job search engine. In just a few years, their PagerDuty user base grew by nearly 10x, including global site reliability engineering team. Last quarter, they implemented event intelligence across teams in Japan and North America to address the proliferation of inbound events and free up their teams for innovation efforts.
Our results this quarter reinforce the breadth and depth of our community engagement. PagerDuty is loved and trusted by hundreds of thousands of users for whom we focus our design, usability and value proposition. It is a company imperative to build an innovative, inclusive, equitable and socially responsible company that reflects this community. We've been intentional in developing a diverse board and leadership team and inclusive, collaborative and transparent culture and a talented diverse workforce.
In February, we opened our sixth office in Atlanta, an important cross-functional hub. We selected Atlanta to both create access and jobs for local underrepresented people seeking careers in the tech industry and to acquire talent from richly diverse local top engineering and business schools.
In Q1, Rathi Murthy, CTO of the Gap and an experienced digital transformation leader, joined our Board, bringing us close to gender parity, which we've already achieved in our leadership team. We believe clarifying inclusivity is an important contributor to our outsized performance, our high employee engagement and retention and our trustful relationship with our users, customers and partners.
Our IPO in April saw the funding of our 1% pledge, positioning PagerDuty.org to support a growing number of nonprofits in achieving their social impact mission.
To conclude, revenue and customer growth acceleration continued in Q1. We are early in our mission to elevate teams to the outcomes that matter, and we remain encouraged by market signals and momentum. I am proud of both our results and how we've achieved them through inclusive leadership with relentless focus on our users' time to value and success.
With that, I'd now like to turn the call over to our CFO, Howard, who will walk you through the financial results. Howard?
Howard Wilson - CFO
Thanks, Jennifer, and thanks, again, to everyone for joining us today. Since today's earnings conference call is our first, I'll start by providing a brief overview of our financial model, and then I'll go through our first quarter fiscal 2020 results in detail before moving on to guidance for the second quarter and the full year fiscal 2020.
We offer a cloud-based platform through a SaaS model, and we generate revenue primarily by selling 1-year subscriptions to our software platform. There are a number of levers that drive our growth, including acquiring new customers, expanding the number of users within a customer and cross-selling additional products. Our subscription fees are based on the products that customer is using and the number of users on the platform.
We target businesses of all sizes, from SMB to enterprise that are in various stages of their digital evolution, from innovative disruptors to large industry leaders.
Customers typically purchase our offerings through either self-service or direct sales.
Our self-service channel allows customers to buy online. This can be customers of any size, industry or location. Most of our initial customer lands come through the self-service channel. All of our customers are able to expand their footprint online, adding users or new products.
We complement this with a high velocity inside sales team that is focused on landing and expanding SMB and mid-market businesses.
The sales reps typically target existing customers that have the potential to expand through either upsell or cross-sell or selected new customer acquisition.
In addition, we have a field sales team that focuses on high-value relationships with enterprise customers that is companies greater than $1 billion in revenue size.
Similar to the inside sales team, a few sales reps typically target existing customers that have the potential to expand further, plus also being given strategic new customer targets.
We set performance expectations around our sales rep's ability to ramp in 6 months of joining the team, and we're able to achieve these targets as a result of the significant investments we've made in sales enablement and strong role-specific profile-driven hiring practices, which allow us to match talent more effectively with our needs.
As a reminder, we offer 4 subscription levels to our platform: Starter, Platform Team, Tlatform Business and Enterprise. Customers can then add on additional products, such as Modern Incident Response, Event Intelligence, Visibility and Analytics.
Now turning to the quarter. We are pleased with this quarter's strong results. As Jennifer noted, total revenue for the quarter was $37.3 million, representing 49% year-over-year growth.
We're excited too about the expansion into geographies outside of the United States. International revenue grew by 63% year-over-year and now represents 21% of our revenues.
We are still in the early stages of international expansion and continue to build on our operations in the U.K. covering EMEA and in Australia for Asia-Pacific and Japan.
This quarter was also strong in terms of customer acquisition, adding a record 468 new customers, ending the quarter with a total of 11,680 customers. We continue to see growth with large enterprise customers and ended the quarter with 242 customers with an annual contract value above $100,000, up 51% compared to the same period last year.
We were pleased with net revenue retention for the quarter at 137% compared to 136% for the same quarter last year, reflecting the stickiness of our platform as well as our existing customers' continued expansion and adoption of our new offerings. We expect to see some fluctuation in net revenue retention from quarter-to-quarter, but expected to remain above 130% through this year.
Before discussing detailed financial results, I would like to point out that I will be discussing non-GAAP results. Our GAAP financial results, along with a reconciliation between GAAP and non-GAAP results, can be found in our earnings release.
In Q1, non-GAAP gross margin was 85.7%, up from 84.7% in the first quarter of last year. Our cloud-native architecture, DevOps approach to production and programmatic approach to customer support and success drives our efficient operating model that has allowed us to run our business on gross margins between 84% to 86%. Our strong gross margins allow us to make investments in the long-term growth of our business, and we expect gross margins to stay within this range for the remainder of the fiscal year.
Turning now to operating expenses. We remain focused on improving the leverage in our business, while balancing our investments for growth. While we expect short-term fluctuations and may make strategic investments in the business, we still anticipate that over the longer term, our revenue will grow at a faster rate than our total operating expenses, which will expand operating margins over time. Operating expenses this quarter reflect an acceleration in our hiring strategy and go-to-market programs and investments to support being a public company.
Non-GAAP research and development expenses for Q1 were $10 million compared to $7 million in the same year ago period, representing an increase of 43% year-over-year. Innovation remains a top priority for us, and we will continue to invest in R&D for the foreseeable future, as evidenced by our recent introduction of our Visibility and Analytics product additions to the PagerDuty platform.
Non-GAAP sales and marketing expenses for Q1 were $19.7 million and grew by 58% compared to Q1 of fiscal 2019 where expenses were $12.4 million. This increase reflects our planned accelerated hiring strategy and a $1.2 million impact from the shift in timing of our sales and marketing enablement events from Q4 to Q1 due to the change in fiscal year. Adjusting for this amount would have resulted in a year-on-year growth of 49%.
We continue to invest in our go-to-market operations and expect to see improving operating leverage as our customer base grows and more of our subscription revenue comes from renewals and upsells. We continue to invest in sales enablement and sales team development to improve productivity, automation and self-service to drive purchase efficiency as well as deliver a better customer experience.
Non-GAAP general and administrative expenses for Q1 were $10.1 million for the quarter compared to $5.6 million in the same quarter last year, increasing 81% year-over-year. The growth in G&A was driven by investments in head count and systems made in anticipation of our public offering. We expect general and administrative expenses to increase slightly over the remainder of the year that should decrease as a percentage of revenue as we continue to scale our operations.
First quarter non-GAAP operating expenses were $39.9 million compared to $25.0 million from a year ago and increased 59% year-over-year. Excluding the impact of the previously mentioned sales enablement event and an associated company event, which in total was $2.0 million which shifted from Q4 to Q1 of this year, non-GAAP operating expenses would have been $37.9 million. This represents a 51% increase year-over-year, driven by the investments made in line with our go-to-market strategy and to support being a public company.
Our non-GAAP operating loss in the quarter was $7.9 million compared to a loss of $3.8 million in the same quarter last year. This equates to a negative non-GAAP operating margin of 21.2% compared to a negative 15.3% in the same period of last year. Excluding the aforementioned sales events and company events, our non-GAAP operating loss would have been $5.9 million and negative non-GAAP operating margin would have been 15.9%. We do expect to improve operating margins over time as we scale the operations and grow both our existing and new customers.
Non-GAAP net loss for the first quarter was $7.3 million or a net loss of $0.22 per basic share compared to a non-GAAP net loss of $3.4 million or a net loss of $0.16 per share in the first quarter of last year.
Turning to the balance sheet. We ended the quarter with $338 million in cash and cash equivalents, up $210 million from the end of the fiscal year 2019. This was primarily driven by proceeds raised in our initial public offering, slightly offset by our Q1 operating losses.
Free cash flow was negative $8.8 million in Q1 compared to negative $4.7 million last year. Free cash flow margin was negative 23.5% compared to negative 18.8% for for Q1 last year.
We expect to make continued progress toward sustainable free cash flow, but it may not be in a linear trajectory given period-to-period fluctuations in billings and working capital and capital expenditure as we expand our U.S. and international offices.
Regarding guidance. For the second quarter of fiscal 2020 and the full fiscal year 2020, we expect revenue to be in the range of $38.5 million to $39.5 million for the second fiscal quarter, and we'll see our full year fiscal 2020 end in the range of $161 million to $163 million. Non-GAAP net loss per share is expected to be in the range of $0.09 to $0.10 for the second fiscal quarter and in the range of $0.37 to $0.38 for the full year fiscal 2020. Basic shares outstanding for Q2 and the full year fiscal 2020 are expected to be 75 million and 65 million, respectively.
With that, Jennifer and I are happy to take any of you questions. Operator?
Operator
(Operator Instructions) Your first question comes from Sanjit Singh from Morgan Stanley.
Sanjit Kumar Singh - VP
Congrats, Jennifer and Howard, on a successful IPO, and welcome to the public market. Maybe just to start off, and since it's the first call, maybe just start from a high level, Jennifer, as coming out of the IPO, starting -- having just completed Q1, what are the milestones for fiscal year '20 that you are looking to achieve that you set for your team and for the organization?
Jennifer G. Tejada - CEO & Chair of the Baord
Hi, Sanjit, and thank you for the question. I appreciate you being on the call today. I think in terms of -- following the IPO, which, as you know, is a decent undertaking for a company, we're really focused on continuing to execute the strategy and the plan that we shared with all of you on the roadshow effectively.
Some of the milestones that we think about in that process are: one, ensuring that we have well-enabled productive capacity in our field to execute on the plan; two, making sure that we are hitting our product innovation time lines effectively and have been very proud of the cadence with which the team has rolled out new products and new features, including the security stack that I referred to that we announced at MSA, our HybridOps solution that we announced recently as well.
And we're ramping up for our annual industry event -- summit, which happens in September -- this year at September 23 through to 25. So those are some of the bigger milestones. We're paying a lot of attention to new product attach, which, again, we feel is going well, but it's still very early. And we're also focused on continuing to ramp our effectiveness and business in new markets, particularly EMEA and APJ, which, again, is going well to date, but still early days for us.
Sanjit Kumar Singh - VP
That makes a lot of sense, Jennifer. And if I could just unpack some of your comments on the new product attach, from your perspective -- or maybe let me ask it this way, what's the highest attaching product outside of on-call management today? And which one of the products you think are the biggest opportunity to driving growth maybe over a multiyear time frame?
Jennifer G. Tejada - CEO & Chair of the Baord
Yes. Thanks, Sanjit. With regard to new products, we aren't sharing data specifically around the mix of attachment or how those products are coming together. And as I mentioned, we announced Event Intelligence, Visibility and Analytics quite recently in the middle and late last year.
We do see a lot of promise in Event Intelligence, in particular because Event Intelligence leverages the 10 years of data that we've collected across, even response behaviors, signals and events as well as workflows and metrics. And what it really enables and empowers is the shift from just responding more effectively and being reactive, which is what core On-Call Management really drives to being productive and preventative and proactive for teams.
It also reinforces our orchestration capabilities. So not just finding signal and the noise of the events coming in, but actually orchestrating the right team, the right people on the right problem in the right moment as opposed to getting a bunch of people in a call on a room and trying to manually figure out and triage what's happening. The combination of Event Intelligence and Modern Incident Response sees our customers being able to: one, recognize that certain events are storming to become a particular incident before they see the business impact or the customer impact; and two, to recognize issues that have arisen before and automate some of the resolution really reducing the triage and the time that it takes to service up the demand is impacting customers. So we're very excited about those 2 products.
Likewise, Analytics really helps leadership look back historically at how their teams are operating and functioning together and gives them a real sense of the difference between services that are efficient and effective and operate well and teams that are efficient and operate well and certainly help leadership sees that the dependency and the relationship between teams and the services that they're responsible for.
In a digital ecosystem that is constantly changing and companies that are going through digital transformation, there's very little visibility into those relationships. So that's becoming increasingly important to our customers. And Analytics also gives a leader a sense of efficiency and effectiveness of their entire environment, which is important as you're trying to think about how to allocate capital between legacy systems and underpinning architecture and infrastructure or architecture changes or new application developments.
Sanjit Kumar Singh - VP
Got it. If I'd be speaking, just one last one before I cede the floor, and that's sort of on the competitive environment, particularly as PagerDuty makes this journey into the larger enterprise space. And so as you go into larger customers, who are you seeing those frequency? Are you seeing custom solutions or legacy players? Or are you beginning to see (inaudible) come up market as well? Just a sense of who you're seeing as you move up the market. And that'd be all for me.
Jennifer G. Tejada - CEO & Chair of the Baord
Sure. That's a great question, Sanjit Singh. From an enterprise perspective, I'd say a couple of things. One is, it's a very early market. A lot of customers are still just pulling together automated incident management processes. So the vast majority of our lands are uncontested. They are greenfield or we're replacing a legacy environment. And that could be anything from something as simple as 150 people in a WhatsApp channel to PhoneTree and e-mail distribution to more traditional on-prem solutions that just don't serve the modern digital ecosystem. But most of those deals are uncontested. So we don't see a significant amount of competition in enterprise. And as we moved into areas like Event Intelligence, that's even less the case.
Operator
Your next question comes from the line of Sterling Auty from JPMorgan.
Sterling Auty - Senior Analyst
You mentioned the pickup in the new customer -- looking at the new customer count. Is there anything to read into it either terms of the use cases or traction on some of the marketing programs? What drove that performance in the quarter?
Jennifer G. Tejada - CEO & Chair of the Baord
Sure. Sterling, thank you for the question. In terms of, one, we're really proud of the record outcome in terms of new customer adds. We've continued to see momentum and acceleration there, and it's an important growth engine for us. What's interesting about the new customer acquisition is we see it across all of our segments and across all verticals. We've recently seen some momentum, for instance, in financial services enterprise, which is a harder vertical to crack because of how highly regulated it is and how conservative some of those IT and developer organizations are.
And at the same time, we're really excited by the fact that, well, we continue to see a shift in mix to enterprise, we're still landing some of the most innovative, disruptive small startups. And so there really isn't a signal coming from how those customers look different. I do think that the process of preparing for our public offering and the brand awareness that, that has created for us has helped to extend our brands more broadly into the market, but it also reinforce the fact that the product has an offering that applies to any company that is going through any kind of digital transformation, cloud migration, trying to step up their security stance, modernize their IT or really invest in DevOps. So there's broad applicability across the market.
Sterling Auty - Senior Analyst
Great. And then one quick follow-up. Just curious. I think 2 of your customers actually acquired competitor companies of yours. Are they still on your platform?
Jennifer G. Tejada - CEO & Chair of the Baord
Well, we have seen those customers try and move a number of their users off the platform, and we saw a chunk of that this last quarter. But we do still have companies that have acquired competitors that remain users within our platform.
Operator
Your next question comes from Bhavan Suri from William Blair.
Bhavanmit Singh Suri - Partner & Co-Group Head of Technology, Media and Communications
Congrats on just a good quarter and a good outcome coming out of the IPO. I guess, I wanted to touch on the use cases specifically here. You've kind of achieved the broader set of applications for core use cases, for the On-Call Management, developers, et cetera. But the nature of the platform, the horizontal nature opens it up to plenty of other use cases security, IoT. Did customers kind of realize that broad applicability of the platform themselves? Or is that where PagerDuty sort of has to drive the initial conversations? And then a quick follow-up that is, are you seeing those use cases broaden up and sort of what are the ones you're seeing?
Jennifer G. Tejada - CEO & Chair of the Baord
Sure. Thank you, Bhavan. In terms of use cases, our customers really find those applications for our technology to problems they're trying to solve within their organization themselves. We don't have a specific product organization that drives that or a specific sales organization that does that. And in fact, it underscores our intent to continue to improve the usability of our product and make it very easy for customers to apply PagerDuty and its platform to any real-time issue or opportunity that can be signaled through machine data and where work needs to be orchestrated across disparate teams, and we're learning from that process. It can be useful in the future.
So some of the uses cases that we see are sort of naturally adjacent to IT and development. For instance, security response management where there is a security threat, that response looks a lot like a traditional technology incident response. So that's naturally adjacent. Customer support teams that come on to our platform because they're part of an incident response workflow. Also, we'll start using PagerDuty for case resolution because it's also consumers are getting more and more impatient and that's a real-time work orchestration challenge.
But increasingly, we see teams doing things like using PagerDuty to put teams on call instead of SaaS teams in 3 shifts, 24/7, to coverage work -- to cover work that they can't measure or predict ahead of time. We've seen some really interesting use cases come out of nonprofits and some of the more industrial customers like we have like the example I mentioned of new oil and gas customer that we talked about or CEMEX in Mexico.
But one of my favorite use cases is SightLife, which we spoke about it in the IPO where they're leveraging the PagerDuty platform to manage the entire set of workflows from identifying that cornea has become available through donor all the way through to transiting and preserving and transplanting that cornea in a recipient. And it has nothing to do with the technology signal, and we certainly didn't have a product management organization or a sales organization driving that.
So it speaks to the nature of: one, how infinite the number of potential problems or opportunities that are truly real-time time-sensitive in nature that companies have; and two, the easier the product is to use, the easier it is to apply, which makes our investment in integrations, which we advanced to more than 350 this quarter very important. And the ease of the API environment for customers to build their own integrations is important, but we continue to see new use cases as a great growth engine for the business.
Operator
Your next question comes from Matt Hedberg from RBC Capital Markets.
Matthew George Hedberg - Analyst
Well done on your first quarter out. Jennifer, I wanted to ask you a little bit more on SecOps. You guys -- you talked a little bit on this call, but you guys announced security operations earlier this year. Could you just give us a little sense, I know, obviously, you've got a huge opportunity within your core market of ITOM sort of balancing continued expansion in sort of your core IT On-Call Management product with some of these new and emerging opportunities in SecOps? And maybe how far can you go in that category, because it seems like it's a great opportunity for you guys?
Jennifer G. Tejada - CEO & Chair of the Baord
Thank you, and thanks for the question with regard to security. Not unlike any other team in an organization, I think, security teams are under increasing pressure to: one, understand at any giving moment what's happening, not just across the technology ecosystem, but across the employee base and even physical security; and two, be able to quickly identify an issue or an opportunity as it arises. And historically, the way that used to happen with sort of a human noticing by monitoring something manually and either raising a ticket or manually kicking off a process.
So you can imagine how consuming machine signal correlating that signal with other signal to determine if indeed there is an issue and who needs to -- who'll be made aware of that issue. And what action they should take on that issue, how automating that could become really valuable for security team.
So what we've seen in which is an interesting to me is that security teams are already using the most basic product from PagerDuty for many years and just started bobbing to some of our more advanced capabilities and doing it themselves. And then as IT teams and DevOps teams and DevSecOps started to emerge, you started to use more usage across multiple teams where orchestration becomes more important.
And the idea is you don't want to distract the whole business with something as it comes up, particularly as you're triaging it. You just want the right people working on at the right time and getting to an answer on a resolution quickly. So we think that is a broad opportunity among a number of other use cases that we're excited about.
Matthew George Hedberg - Analyst
That's great. And then, maybe one for Howard. The way that the Street has modeled you guys right now, it looks like sort of hitting free cash flow -- modest free cash flow generation exiting fiscal '21. Could you talk about sort of how you think about the financial model? I mean you've got, obviously, a large opportunity, growth opportunity, but maybe offset that with kind of how you think longer term about margin expansion?
Howard Wilson - CFO
Sure. Thanks, Matt. The approach that we've taken is really around being prudent in how we balance both the growth opportunity that's out there which we see as being a large opportunity and untapped market with potential TAM of $25 billion. Together with a approach around how we manage our expenses in a way that's going to help us, one, get to the right cadence in terms of operating cash flow positive and free cash flow positive.
So for us, it's really a case of keeping a close eye as we move through each quarter on where the growth rates on the top line justify of continuing to invest in the expense line and leveraging the fact that we have a really good growth margin as the basis or the platform for us to move forward.
So we expect to -- much like we did in FY '19, we had a couple of quarters that were OCF positive and we had a couple of quarters that were either positive from a free cash flow or very close perspective in FY '19. We expect to see a similar pattern developed, but we will be keeping an eye on where the investment is going to make sense.
Operator
Your next question comes from Rob Owens from KeyBanc Capital Markets.
Robbie David Owens - Senior Research Analyst
Great. Curious a little bit just on the pricing environment. Clearly, there's a strong ROI for your solution, given the problems that you're solving for end customers, but it's a bit of an evangelical sale as well. So just some puts and takes around what you're seeing in terms of the pricing environments. And then I know it's still little bit early for those new modules. But what type of pricing lift you typically see when you sell those in as well?
Jennifer G. Tejada - CEO & Chair of the Baord
Thanks, Rob. It's a great question. So in terms of pricing, as Howard mentioned, we offer our products and services in 4 different packages, which can come through as a lot of flexibility to move at the pace that works for them. And what we find is that our customers live on very different places on a continuum of operational maturity. And like I said, some of them are still using manual PhoneTrees and some of them are using automation and machine learning. Everyone in their business are 100% full-serviced ownership in terms of DevOps, et cetera.
And so we've found that we need to have flexible offerings that allow them to move with their own pace and in fact, try and continue to ensure that we don't either add and reduce friction for them to either add new features or add new products or bring users or teams on to the platform. So we try and keep the barrier to entry reasonably low for -- on our basic standard for SKU.
But then as they take on products and services that -- that create more value for them, there is a little bit of an uptick in costs. And we find that the value proposition for some of our more expanded services on the platform is highly quantifiable because you can measure it in terms of, for instance, the cost associated with the minute of downtime.
We've had retailers tell us that can be $200 to $500,000 a minute, right. So the time saved, people's waste of time reduced. Being able to reduce outages, we saw recent outage this weekend where a large cloud provider was down for several hours. And during that time, we saw traffic on our platform increase over 300% every hour and still had to maintain several lines of reliability and availability through that processes of cost to support that infrastructure. So we think we've found sort of a fair relationship between the value and the price that's out in the market.
In terms of new products, they do create some price and margin expansion for us, for our customers, but they're not the only driver. And like I said, they're an early driver. What happens in most customers as they start with a very small team that lands at a very low price point and low expenditure?
They grow from one team to the next from one department to the next and often a top-down initiative like digital transformation or cloud migration will meet the bottoms-up growth of the product within their company, and we'll start to see their investment grow with us. But that doesn't happen overnight. It tends to happen gradually as these teams mature and how they're digitally transforming or investing in their cloud migration or modernizing their IT.
Operator
And your next question comes from the line of Dylan Reider for Alek Zukin from Piper Jaffray.
Dylan Shey Reider - Research Associate
Congrats on the great first quarter. Just one question from me on the international efforts you guys discussed. Any particular geographies that you're focused on? And any differences in the way you think about going to market and the competitive landscape abroad versus domestically?
Jennifer G. Tejada - CEO & Chair of the Baord
Thank you so much, Dylan. In terms of international expansion, we have seen really positive early signs in EMEA. We kicked off our presence in that market in London. But in recent quarters, we've seen really good traction and momentum in Continental Europe. And so we continue to be excited about that. This will be markets like Amsterdam or Germany, France, et cetera.
In APJ, we initially wanted to start small and grow in that market, so we really started out purely focused on Australia, New Zealand and had a strong demand signal there with a number of large ASX-listed companies within our customer base. But we've recently seen quite a bit of momentum in Japan even servicing that through a Japanese speaking team out of Sydney. So we're excited about the momentum there as well, but we're trying to be pragmatic in terms of how we invest, see return and then invest the return, et cetera.
Howard Wilson - CFO
And I think I would just add one thing to that, Dylan, is that the nature of the offering being customers kind of acquire offering online, we actually find that we have a demand signal before we actually put teams in market. So before we even opened up offices in Australia or in the U.K., we already had hundreds of customers. That was an indication that there was -- could -- made good sense for us to put a team on the ground. And so that strategy is one that we'll continue to execute upon.
Operator
And that was our last question. At this time, I will now turn the call back over to management for closing remarks.
Jennifer G. Tejada - CEO & Chair of the Baord
Well, thank you, everybody, for taking the time to join our first call today. And a special thanks to the entire PagerDuty customer and user community and the team for solid execution during our first quarter as a public company. We look forward to seeing all of you at upcoming investor conferences and hope you have a great day. Thank you very much.
Operator
This concludes today's conference call. You may now disconnect.