使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Good morning, and welcome to Ollie's Bargain Outlet conference call to discuss financial results for the third quarter of fiscal year 2025. Please be advised that this call is being recorded, and the reproduction of this call in whole or in part, is not permitted without the express written authorization of Ollie's.
I would now like to introduce your host for today's call, John Rouleau, Managing Director of Corporate Communications and Business Development for Ollie's. John, please go ahead.
John Rouleau - Managing Director of Corporate Communications and Business Development
Thank you, and good morning, everybody. We appreciate your time and participation. Joining me on today's call from Ollie's are Eric van der Valk, President and Chief Executive Officer; and Robert Helm, Executive Vice President and Chief Financial Officer.
Following their prepared remarks, we will open the call for your questions. We ask that you initially limit yourself to one question to ensure that everyone has the opportunity to participate. If you have additional questions, please reenter the queue.
Finally, let me remind you that certain comments made on today's call may constitute forward-looking statements, and these are made pursuant to and within the meaning of the safe harbor provisions of Private Securities Litigation Reform Act of 1995 as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from such statements.
These risks and uncertainties are described in the company's earnings press release and filings with the SEC, including the annual report on Form 10-K and the quarterly reports on Form 10-Q. Forward-looking statements made today are as of the date of this call, and the company does not undertake any obligation to update these statements.
On today's call, the company will be referring to certain non-GAAP financial measures. Reconciliation of the most closely comparable GAAP financial measures to the non-GAAP financial measures are included in the company's earnings press release.
With that all said, it's my pleasure to turn the call over to Eric.
Eric van der Valk - President, Chief Executive Officer
Good morning. Thank you for joining us today. Our team delivered another strong performance in the third quarter. We opened a record number of new stores, continued to accelerate membership growth in our Ollie's Army Loyalty Program, widen our price gaps to the fancy stores and delivered industry-leading sales growth all while driving significant improvement on the bottom line. We are primed and ready for the final days of the holiday season.
Our expanded assortment of seasonal and gift items along with our amazing deals of brand name household products make us the holiday shopping destination. Comp trend since early October have been strong, and we feel great about our momentum heading into the final weeks of the holiday season with a better-than-expected third quarter results and a very good start to the fourth quarter, we are raising our full year sales and earnings outlook.
Let me provide an update on our strategic growth initiatives and some of the things we are doing from a merchandising, marketing and supply chain perspective to drive our business. Accelerated unit growth and customer acquisition remains our top priority. We have a predictable, portable and profitable store model that is unlike anything else in the market. We have a huge opportunity ahead of us to continue growing. Our long-term target is 1,500 stores, and we are committed to a minimum 10% annual unit growth to get there.
We have the talent, and have built the infrastructure to exceed our long-term algo and are delivering accelerated unit growth. We opened 32 new stores in the third quarter and 86 for the year, which is 18% growth. This blew away previous Ollie's records and demonstrated our ability to exceed our algo opportunistically. The current environment has been challenging for many retailers and this, coupled with long-term consolidation of retail, presents a pivotal opportunity for Ollie's to secure attractive second-generation real estate sites. Our entire team deserves a huge shout out for their achievements this year.
Not only do we open a record number of new stores. All of our stores were opened before the fourth quarter. We have not made this happen for years and this allows us to be 100% focused on driving the business in the final months of the year and the critical holiday shopping period. Thank you again, Ollie's dream team of discount retail for making this happen. Opening stores is the first component of our growth strategy.
Next is winning the hearts and minds of new customers. We have some of the most dedicated and passionate customers in the business and are fiercely committed group. As we open -- as we continue to open new stores, we are focused on acquiring new customers and turning them into loyal Ollie's Army Bargain knots. Our members shop more frequently and spend over 40% more per visit than nonmembers. They are very important to our business, and we have an opportunity to strengthen our connection and drive lifetime customer value.
We are very pleased with customer growth in the third quarter. New memberships in our Loyalty Program increased 30% year-over-year, while our customer profile increased 12%. We have seen new customer acquisitions strengthen since the first half of the year and engagement with our existing customers remain strong. Both the younger and higher income groups were the fastest-growing cohorts in the quarter, which we think is in part driven by the continued reallocation of marketing dollars to digital, consumers seeking value and customers trading down.
We also continue to enhance the value proposition of our Ollie's Army Loyalty Program. Last quarter, we talked about the success of the additional Ollie's Army Night and some of the learnings there. The biggest takeaway was the adjustment to the start time of the event. We received positive feedback about the earlier start time and experienced increased foot traffic as a result. The upcoming Ollie's Army Night on Sunday, December 14, will run from 4:00 PM to 9:00 PM compared to 6:00 PM to 10:00 PM last year. If you're not already a member of Ollie's Army, what are you waiting for? We invite you to join and we look forward to seeing all of you this Sunday.
On the Merchandising front, let me touch on how we're steering our product mix to drive sales productivity and enhance new customer acquisition. Our flexible buying model and treasure hunt shopping experience give us unlimited flexibility in how we assemble our product offering. Our buyers are continuously scouring the marketplace to find the best products at the best prices to put together an ever-changing assortment that combines quality, national brands and price in a way that can only be found at Ollie's.
At the same time, we know that customers are prioritizing their spending around their needs and are looking for value. By focusing on value-driven consumable deals, we achieved mid-single-digit increase in comparable store transactions, attracting new customers and increasing engagement. ur deal flow continues to be very strong and driven in part by the challenging retail environment. On top of this, our growing size and scale is starting to give us opportunity to steer our category mix.
A good example of this is the increased investment we made in the Seasonal category. As you may have seen in our stores, we dramatically increased the assortment of seasonal decor over the past year, with the most meaningful changes taking place in our Fall Harvest, Halloween and Christmas categories. We also grew our Holiday Gift Programs that we initially successfully tested last year. The changes have been well received by our consumers with Seasonal being one of our top performing categories in the quarter and throughout the year. Marketing continues to be a critical lever in fueling the growth of our business.
And over the past year, we've been accelerating a major evolution in how we connect with our customers. As consumer attention shifts continues to shift towards digital platforms, our strategy is shifting as well.
By moving from traditional linear and print-heavy approaches to a more dynamic digital-first strategy, we can deliver the right message to the right person in the right place at exactly the right time. A recent comprehensive review of our media mix model indicated a significant opportunity to further reallocate print spend to digital media. Acting on this data, we put a test in place and our strategic reallocation is already proving out. October was our strongest month of the quarter at a time when we meaningfully reduced our print campaign. This allowed us to leverage our media spend while driving sales above plan in the quarter.
More importantly, this is in pursuit of a smarter, more targeted, more modern marketing ecosystem. To support the growth of our business, we continue to invest in our supply chain.
Over the next year, we plan to expand our Texas distribution center by 150,000 square feet and increase our service capacity by approximately 50 stores to 800. Next on the list is the expansion of our Illinois distribution center, which will start late next year. Our supply chain investments have driven throughput, leverage costs and expanded our capacity to buy any deal, anytime, anywhere as we continue on our path of continuous growth.
I would like to thank all of our dedicated and hard working associates. Deep discount retail is not an easy business, and it requires continuous coordination and relentless execution. We came in this year with a very unique opportunity to accelerate our growth and capture abandoned market share from the store closures and distressed retailers. Our team was ready for the challenge and stepped up all year long. I want to wish everyone happy holidays and hope that all of our team members are able to enjoy time with friends and family.
Now, let me turn the call over to Rob.
Robert Helm - Chief Financial Officer, Executive Vice President
Thanks, Eric. And good morning, everyone. We are very pleased with our third quarter results and the momentum in our business. New store openings, new store performance, sales and earnings were all ahead of our expectations for the quarter. With better-than-expected results and a very good start to the fourth quarter, we're raising our full year sales and earnings outlook.
Accelerating new unit growth and expanding the Ollie's Army loyalty program are two big priorities this year. We are delivering on both of these initiatives. We opened 32 new stores in the third quarter and ended the period with a total of 645 stores, an increase of more than 18% year-over-year. Ollie's Army members increased 12% to 16.6 million members strong, driven by new customer acquisition. With the consumer buying closer to need and prioritizing the necessity over discretionary items, this has driven strength in consumer stables.
Our flexible buying model has allowed us to feed this trend, which has been very well received by customers. We have also taken advantage of a number of closeout deals that have fueled positive trends in customer acquisition transactions and unit volumes.
We intentionally pursued these deals to drive customer growth and engagement even as they put some pressure on average unit retail and basket size. Now, let me run through our P&L numbers. Net sales increased 19% to $614 million, driven by new store openings and comparable store sales growth. Comparable store sales increased 3.3%, driven by a mid-single-digit increase in transactions which was partially offset by a decrease in average ticket price. Our top five performing categories were Food, Seasonal, Hardware, Stationery and Lawn Garden.
Gross margin decreased 10 basis points to 41.3%. The slight decrease was better than our expectations and was driven by higher supply chain costs, primarily incremental tariff expenses were partially offset by higher merchandise margins.
SG&A expenses as a percent of net sales decreased 50 basis points to 29.4%, with the decrease primarily driven by lower professional fees stock-based compensation and leverage from the continued optimization of our marketing ecosystem. Preopening expenses increased 3% to $7 million in the quarter, driven by new store growth and $1 million of Dark rent expense associated with the former (inaudible) locations that were acquired through the bankruptcy auction process.
Moving down to the bottom line. Adjusted net income and adjusted earnings per share increased 29% to $46 million and $0.75, respectively, for the quarter. Lastly, adjusted EBITDA increased 22% to $73 million, and adjusted EBITDA margin increased 30 basis points to 11.9% for the quarter.
Turning to the balance sheet. Our total cash and investments increased by 42% to $432 million, and we had no meaningful long-term debt at the end of the quarter. Given the nature of our business, the strength of our balance sheet is a strategic asset. Our financial stability, the visibility of being a public company and our size and scale helps distinguish us in the closeout and off-price space.
As a result, we remain committed to a fortress type of balance sheet that helps drive our business. Inventories increased 16% year-over-year, primarily driven by our accelerating store growth and strong deal flow. Capital expenditures totaled $31 million for the quarter, with the majority of the spending going towards the opening of new stores, the build-out of the bankruptcy acquired stores and to a lesser degree, investments in both our supply chain and existing stores. We bought back $12 million worth of our common stock in the quarter and had $293 million remaining under our current share repurchase authorization at the end of the quarter.
Lastly, let me run through our outlook for fiscal 2025. We we're raising both our sales and earnings outlook for the full year. Our revised outlook flows through the upside in our third quarter results and mostly keeps our outlook for the fourth quarter in place. It also assumes the current tariffs remain in place for the balance of the year. Our updated guidance figures are contained in the table in our earnings release posted this morning and include, 86 new store openings, net sales of $2.648 billion to $2.655 billion, comparable store sales growth of 3.2% to 3.5%, gross margin in the range of 40.3%.
Operating income of $293 million to $298 million, and adjusted net income and adjusted earnings per share of $236 million to $239 million and $3.81 to $3.87, respectively. These estimates assume depreciation and amortization expenses of $55 million, inclusive of $15 million within cost of goods sold, preopening expenses of $25 million, which is slightly higher than the previous guidance with our pipeline for the first quarter now set an annual effective tax rate of approximately 24%, which excludes the tax benefits related to stock-based compensation, diluted weighted average shares outstanding of approximately $62 million and capital expenditures of approximately $88 million, which includes the buildout of the former Big Lots locations and the initial expenses associated with the expansion of our DC in Texas.
Our fourth quarter comp outlook is now in the range of positive 2% to 3%. We will not be opening any additional stores in fiscal 2025, but our new openings in fiscal 2026 are set and will again be front-end weighted. Given the strength of our pipeline, we expect new store openings in 2026 to remain above our long-term growth algo, and we're targeting 75 new stores next year.
In closing, let me thank my fellow team members for their work and dedication this year. We came into the year with a unique opportunity to accelerate our growth and increase our market share. This required a lot of coordination and effort across the organization, and I couldn't be more proud of how our teams have executed this year. With a strong assortment of both seasonal and everyday items, we feel good about our positioning heading into the holidays and are poised to finish the year strong. Happy holidays to all of our associates and team members around the country.
Now, let me turn the call back to Eric.
Eric van der Valk - President, Chief Executive Officer
Thanks, Rob. Looking ahead, we feel very good about our positioning. Customers are looking for value, manufacturers need ways to manage their supply chain and the retail sector is consolidating. Ollie's benefits from these powerful secular trends, which are reflected in our fundamentals. Our customer base is expanding.
Our deal flow has been better. Our store growth is accelerating our price gaps are widening and our margins are expanding. We are delivering strong and consistent results. We are winning the hearts and minds of customers, and most importantly, we are Ollie's.
Operator we are ready for questions.
Operator
(Operator Instructions) Chuck Grom, Gordon Haskett.
Chuck Grom - Analyst
I was hoping you could frame out the state of your consumer in light of your basket commentary. [DG] also spoke about some ticket compression during times of consumer dress recently and also historically. And then bigger picture, can you talk about your vendor relationships, both on the closeout on but more importantly, the steps you're taking to drive deeper CPG relationships?
Eric van der Valk - President, Chief Executive Officer
Sure. Thanks, Chuck, and good morning. Yes, I'll start with your -- the second part of your question. In terms of relationships. It's been a difficult environment for many traditional retailers with bankruptcy store closures, disruptions from tariffs. Customers continue to seek value. And we continue to grow our share of the order book of many vendors kind of regardless of the space that they're in. And CPG has certainly been a big component of that.
Our Food business is an indication of the strength of not only the customer looking for value in products they need, but also a deal flow that has been particularly strong in large part as a result of abandoned product or order book space and CPG order books that used to be sold to some of these companies that are no longer around or have consolidated. So that has been very good for us. It's helped us to open up new relationships as well.
You would think our size and scale that we know everyone, and that's really not true. We still have opportunities to work more directly with various vendors even in the CPG space, and we've been able to open up some new relationships. Over the past year that have been very meaningful for us. And it's meaning that customer need to buy -- to get extreme value in product that they need.
In terms of the state of the consumer, we're seeing that the strength. We're seeing strength in the higher income consumer, above $100,000 in household income, strength in upper middle, it's $65,000 and above. It's solid lower middle, and we've seen a little bit of, I don't know if it's trade out or a little bit of softness in the lower income consumer, which we could potentially attribute to the government shutdown and some of the disruption that happened as a result of that.
But we're seeing on the whole that the strength of the upper middle- and upper-income consumer more than offsets a little bit of the weakness with that lower income consumer and that low middle has been hanging in there. And as we indicated, we've been able to attract allow more customers and convert them in the Loyalty Program as well, and we think, in part, driven by deal flow in CPG product.
Operator
Matthew Boss, JPMorgan.
Matthew Boss - Analyst
Great. So could you elaborate on the components of the third quarter comp, particularly the growth in transactions maybe relative to the second quarter versus drivers of the basket decline? And just how this fits into your customer acquisition strategy?
And separately, could you speak to the cadence of monthly comps that you saw in the third quarter and just help define the strong start that you cited in the first quarter, maybe notably trends that you saw before and after Black Friday weekend?
Robert Helm - Chief Financial Officer, Executive Vice President
Matt, I'll chime in on the first part and then Eric will take the second part about the customer acquisition. We were very pleased with our comp in the third quarter, the positive 3.3% is above our guidance of the positive 3% for the entire quarter. We saw a mid-single-digit positive transaction trend, which is actually an acceleration off of Q2 when you normalize it for the incremental Ollie's Army Night event that we added during that quarter.
Basket was the piece that was down that was down low single digits, and that was driven by a decline in AUR that was in the high single digits. From a cadence perspective, we were pleased with the flow of the quarter. We saw a little bit of slowdown midway through the quarter. It was at a time when unseasonably warm weather and the initial government shutdown took place. So not sure how much is attributable to either component.
But we saw momentum return in October when the weather changed. We exited the quarter with very strong momentum. That momentum is carried into November. Quarter-to-date trends are currently running ahead of our guidance. And that AUR that was a high single-digit decline is now a positive low single-digit increase to our AUR.
So all in all, between the assortment and where we're running from a momentum perspective, we feel very confident to deliver our guidance in the fourth quarter and over the year.
Eric van der Valk - President, Chief Executive Officer
Matt, I'll just add a little bit of color on AUR. We really don't overtly manage AUR at Ollie's. We manage price gaps. We saw an opportunity in Q3. And it speaks a little bit to Chuck's question about CPG and strength of CPG.
We saw an opportunity to invest in price, especially consumables. We also had opportunities to buy some very compelling low AUR deals in Craft and Seasonal and a couple of other categories. And we took the opportunity to invest in lower AUR deals that we believe customers would respond very favorably to and they did, and that really drove our traffic over the course of Q3.
It also made us a lot of friends and it helps us to win hearts and minds and helps us to win loyal customers. It will be customers for life. So we like this investment in price. We like this investment in low AUR. We're in this for the long haul in terms of customer acquisition and retention. And we were very happy with the outcome.
Operator
Stephen Zarcone, Citi.
Stephen Zarcone - Analyst
I wanted to follow up there. The customer acquisition trends, can you talk about the growth you're seeing with new customers and then overall customer retention? And then as it relates to the Ollie's Army Night in December, how is your planning for that event changed at all based on the learnings from adding an additional night in June this year?
Eric van der Valk - President, Chief Executive Officer
Sure. Thanks, Steve. In terms of customer acquisition, very happy, one of the strongest from an acquisition standpoint, we've ever experienced as a company. Our retention is also very good. customer reactivations are also strong.
So we're hitting on all cylinders in terms of all these Army -- acquisition remains a key focus. It's product newness, brands, new brands, great pricing, the investing in price that we've done and improved store experience. The digital marketing, we believe also is helping to drive a new customer into our stores. We're seeing in terms of the makeup of new customers that were acquired to the Army.
We're seeing a younger customer. Our strongest cohort was 18 to 34 years old, which was -- which really blew us away, is typically -- it's more in the mid-30s to mid-40s. That was our second strongest cohort from an acquisition standpoint. It was 35 to 44. I did from an income standpoint, I commented a little bit when Matt asked his question, but upper middle and higher income were the strongest in terms of acquisition of the Army.
In terms of Ollie's Army Night, I kind of made the comment on the call about our learning from the summer event we had such an enthusiastic response from customers about the earlier start time of the event. If you remember, we started our we started the event at 5:00 PM. So we made an adjustment given the time of the year and the weather in a lot of places to start this event at 4:00 PM.
The event is actually one hour longer runs until 9:00 PM. Many of the customers that commented favorably about the earlier start time in June were older customers, the kind of customers like the dinner 5:30 PM and watch Jeopardy at 7:00 PM. That's a shout out to my 84-year-old dad because that's him, but he -- that's the customer that appreciates the earlier start time.
In terms of how we're thinking about it, we're not actually thinking about the outcome any differently. Currently, it's all accounted for in our guidance. And so we're not banking on any significant incremental contribution from the day itself.
Operator
Brad Thomas, KeyBanc Capital Markets.
Bradley Thomas - Analyst
You did a nice job here of driving leverage even with such a large increase in stores here this quarter. I was hoping you could talk a little bit more about some of the levers that you're pulling in SG&A and perhaps an early look at how to think about that into next year?
Robert Helm - Chief Financial Officer, Executive Vice President
Sure. I'll take that question. It's Rob. We have an incredible whitespace opportunity ahead. We have a predictable, affordable and profitable model that's unlike anything else in the marketplace.
The model itself generates an incredible amount of free cash flow. And it's a unique operating model that can be scaled over time. Our focus is really positioning the business not for next year, but for the next 5 to 10 years to deliver consistent sales and earnings growth over time. But to your point, we're also focused on delivering near-term results.
Thinking ahead to 2026, we anticipate benefiting from the full year annualization of the step change in the new stores that we opened. We'd expect to benefit from a favorable real estate environment, setting up another year of strong and elevated growth.Our new store openings being front loaded for next year is also positive. And we also should have the roll-off of the dark rent that we incurred for the Big Lots locations that we acquired.
At the same time, we're going to continue to reinvest in the business to support growth and do face some cost pressures like medical, which are still remain at elevated levels. But what that means for earnings in 2026 is we will be able to leverage this business, leverage the SG&A, assuming no radical changes in the environment and drive double-digit top line growth with mid-teens bottom line growth.
Eric van der Valk - President, Chief Executive Officer
Maybe I'd just comment on the marketing aspect of it because that was the highlight from Q3. As we move forward, I commented in the script a bit that the business has so much potential that Digital has the ability to reshape how we reach and engage (technical difficulty) --
Robert Helm - Chief Financial Officer, Executive Vice President
But what I would say broadly about gross margin, is we manage this business, as Eric said, to price gaps to the fancy stores. Our price gaps have expanded at a time that we've also expanded margins. So that feels quite good. But we do have a flexible volume model where if we can't be the lowest price in the market, and we can't have that wide of price gap, we simply won't buy the item and we'll move on to the next item.
Operator
Lorraine Hutchinson, Bank of America.
Unidentified Participant
This is [Mary Smart] on for Lorraine. Could you talk a little bit about what you're seeing from your new stores? Are they still performing ahead of expectations particularly those in bankruptcy locations? And then also you talked a little bit in the past about making changes to more of a soft opening versus a grand opening, especially for the new stores and bankruptcy locations. Is there any update on how the soft openings are going? And is that a strategy that you expect to continue to employ moving forward?
Robert Helm - Chief Financial Officer, Executive Vice President
Sure. This is Rob. I'll take this question. New store performance has been extremely strong. We've essentially be planned across 85% of the stores that we've opened this year. So we're very pleased with that.
With respect to the reverse waterfall that we've had historically, we are now getting our first look at the comping stores when we really started that exercise of soft opening versus grand opening with the 99 Cents Only Stores in fall 2024. So far, we're seeing in results is that the reverse waterfall has flattened quite a bit. So the second year typically in our model was a comp decline and we're seeing that second year for those 99 Cents Only Stores, certainly being much flatter, which bodes for a flatter comp in years three and four as well.
Operator
Scott Ciccarelli, Truist.
Josh Young - Analyst
This is Josh Young on for Scott. So can you just give us an update on the performance you're seeing from your stores that are in similar markets that have been now closed Big Lot locations? And then as we think about new stores and you've kind of accelerated the pace of openings here, there been any operational stresses you've had to work through or that might be supply chain or labor? Anything to call out there?
Robert Helm - Chief Financial Officer, Executive Vice President
Sure. I'll take the first part with Big Lots. I think Eric can take the second part with the operations. We're excited about the performance we're seeing where the bigs have closed. These stores continue to outperform the rest of the chain.
The best performers are roughly the, call it, 290 stores within 5 miles of a Big Lots closure where it has not reopened. Those stores remain to be running low single digit between low single-digit and mid-single-digit lift versus the rest of the chain. The call it, 110 locations where Big Lots closed and then variety of wholesalers reopen the stores, we're roughly seeing the same trends there, maybe a tick lower but still better performance than the balance of the chain.
Eric van der Valk - President, Chief Executive Officer
Yes, Josh, I'll take the second part of your question. I think dovetailing on to the first part of your question. The question I asked earlier about soft openings and reverse waterfall. We went into this year not only investing in infrastructure, supply chain infrastructure, project management teams, real estate, store development, the construction teams the store leadership teams to ensure that we could grow at this accelerated pace.
But we also went into this year with the soft open approach, which takes some of the stress out the process in that with the hard opening dates, you centered all of your efforts around hitting this one exact date, and it results in a lot of extraordinary what we call it Ollie's muscle through it, type moments where the teams get pushed to their limit and they become exhausted.
We also paced our openings out over the course of the first three quarters so that we weren't opening too many stores in any given week, which allowed us to spread our resources out across the fleet. And it allowed us to successfully deliver the 86 stores.
We're tired. It was a tremendous effort for the team. So I'm not indifferent to what it took to accomplish this. But we went in with a plan. We executed the plan, and it worked out well successful. We're ready to do it again for 2026.
Operator
Anthony Chukumba, Loop Capital Markets.
Anthony Chukumba - Analyst
So you talked in your prepared remarks about the fact that you have this increased seasonal merchandise assortment as well as an expanded holiday gift program. If I remember correctly, last year, a lot of the holiday gifts were essentially closed out from Big Lots. But I'm assuming -- correct me if I'm wrong, but a lot of the season on the gift, it's a direct sourced from Asia. I guess, first off, let me know if that's correct or not, then then also just what are the margin implications of direct sourcing of the seasonal and the holiday gift as opposed to closeout?
Eric van der Valk - President, Chief Executive Officer
Yes, Anthony. The seasonal gifts or combination of direct source and close out. To your point, they tend to be a little bit more direct source, depending on the category, especially true of seasonal. We were fortunate this year to have the ability to buy closeouts and seasonal as a result of some of the retail bankruptcies in some of the store closures. So we had more closeouts as a percentage of our seasonal assortment than we typically see.
Yes, but a lot of it's direct sources. Gifts, you're remembering a specific closeout we bought last year that was kind of stocking stuffer oriented gifts. That's true. There's a combination of produce for us and closeouts in gifts -- tends to be a little bit more produced. What we're seeing with our continued increase in -- as we've accelerated our growth and our continued increase in size and scale and leverage, we were able to buy this product at even better margin. It's not a headwind.
Operator
Mark Carden, UBS.
Mark Carden - Analyst
So building on your marketing spend commentary, on the dollar shift from print to digital, you noted you cut on some of the post cards. How are you thinking about the traditional print flyers role going forward in your advertising strategy? And would you expect to make any incremental changes on that front in the coming quarters?
Eric van der Valk - President, Chief Executive Officer
We still do believe in the flyer events how we deliver the message to the customer is where we'll continue to evolve. We primarily use share mail for the print piece, but that flyer has also distributed in various digital channels, and we get a tremendous amount of engagement from those traditional channels around -- or digital channels around the -- those flyer events. So we're still flyer event-driven were less print delivered flyer event driven. We'll continue to shift dollars away from print into digital to ensure that the message gets out there to our customers, and we continue to drive these events.
We'll shift at a somewhat accelerated pace given we have a tremendous amount of data, and we've learned a lot over the last couple of years about digital, and we'll make smart decisions about ensuring that our flyers still get the exposure, but we're using a more form of media that's going to reach more people long term. I call print, especially for shared mail, it's the kind of the inevitable decline of print media, like ultimately, it's declining whether we like it or not. So we need to get -- make sure we stay ahead of that.
Operator
(Operator Instructions) Simeon Gutman, Morgan Stanley.
Lauren Ng - Analyst
This is Lauren Ng on for Simeon. First, can you maybe walk through your expectations for the Q4 comp? You mentioned quarter-to-date trends are currently ahead of the guide. So maybe how should we think about this in the context of Q4 and maybe what's driving your expectations for this acceleration?
And then quickly, just following up on gross margins, are you able to help us size the impact of the tariff-related expenses on the Q3? And it looks like the Q4 gross margin contracts pretty meaningfully year-over-year. Is this primarily driven by the tariff impacts?
Robert Helm - Chief Financial Officer, Executive Vice President
Well, I'll try to address that question, but I think it was six-parts. So if I forget part, let me know. From a comp perspective, I just want to clarify, we did not say that comps need to accelerate and meet the guidance. We said that comps are currently running ahead of our guidance quarter-to-date. What gives us confidence in delivering that for the balance of the quarter is our strength in our transaction trends, which we've seen in the mid-single digits, pretty much for all of the year this year, as well as the complexion step change in our AUR, which is now positive low single digits versus a negative high single digits in the third quarter.
In terms of gross margin for fourth quarter, we'd always plan the gross margin to be in the mid-39% range. That's kind of how we think about the fourth quarter historically. We do have a number of tailwinds this year in gross margin that I outlined between lower markdown rates, benefits from shrink, our ability to follow other retailers with price gaps and take price on tariff-impacted products.
So all in all, we feel good in delivering the fourth quarter gross margin. We were just always going to be conservative so that we position our guidance that we can deliver to our shareholders, but we can also take the necessary actions that we need to, to manage our business and deliver to our customers.
Operator
Ed Kelly, Wells Fargo.
Edward Kelly - Senior Analyst
I was curious as to maybe just some early thoughts on the 2026 comp build. And I'm kind of thinking about it in the context of the big tailwind, which obviously you are benefiting from or taking advantage of that for some stores, does that normalize next year?
Then as we think about the Big Lot, the store openings from this year, which many of them were Big Lots conversions, do they act like the 99 Cents Only Stores, meaning flattish or low-ish comp in year 1? And then when you pull all that together, does that basically kind of mean that the highest probability outcome or way to start would be your traditional sort of like 1% to 2% comp guide? And then how do you think about like opportunities associated with that? Obviously, there's some fiscal stuff coming next year with tax cuts. And I'm curious as to how you think that might play out for you?
Robert Helm - Chief Financial Officer, Executive Vice President
This is Rob. I'll take that question. So listening to your question and you answered it for me with a positive 1% to 2%. I was giggling a little bit when I was thinking about it. So from a comp guidance perspective for next year, we'll likely stay on algo.
We like the beauty of the algo, it's how we manage our business, that's how we set our cost structure each year. But it's not lost on us that there are tailwinds, potential tailwinds to the comp guidance for next year.
I think the potential for elevated tax money in the first half of the year is certainly a piece of it. Big Lots market share capture should be the gift that keeps giving. And we'd expect for that to be a multiyear share capture. AUR which was a drag this year, potentially, we don't see those types of drags from year to year. So I think all in all, there's a number of factors to be positive about next year's comp guidance.
Well, like you said in your question, we'll reset in the positive 1% to 2% and then we'll seek to deliver from there. And you know what we say, we don't turn the registers off.
Operator
Kate McShane, Goldman Sachs.
Unidentified Participant
This is [Grace Cheon] on for Kate McShane. For the 2026 pipeline of 75 stores, could you maybe expand more on the drivers behind this? And any color on the new store pipeline, like maybe anything you're doing differently? And what are you seeing in the real estate environment and unit growth longer term?
Eric van der Valk - President, Chief Executive Officer
Sure. Yes, we are guiding to 75 stores. Opening new stores remains our highest, the best use of capital and the investments that we made in accelerating growth really paid off. We're pleased with how we executed getting to the 86 stores this year, and the front-loading that we've been able to achieve of getting all the stores opened by into Q3, opening on budget, outperforming projections, et cetera. When we look at the environment moving into 2026 there's enough real estate to fuel growth.
The 75 is already set. We have -- we had deals most leases signed. There's still vacancy out there from all of the distressed retailers and bankrupt retailers that have gone out, including a disproportionate number of Big Lots vacancies that weren't available or were available to purchase, but not purchased as part of the bankruptcy auction process that were then available for us to pick up on the open market.
So a disproportionate number of the 75 are Big Lot stores, which we like a lot because those Big Lot stores, what we call warm boxes because they have a discount customer who was just shopping in that store literally five minutes ago. We reopen as an Ollie's. We've seen a lot of success over the past year with those stores.
So we feel very good about the 75, and we'll continue to evaluate based on opportunities that are in the market and not thinking to extend past 75. We feel like it's the right number at this point when we balance our accelerated growth with other strategic priorities that we have in place for 2026. That's a very respectful number of 75.
Operator
Jeremy Hamblin, Craig-Hallum Capital Group.
Jeremy Hamblin - Senior Research Analyst
I wanted to just come back to the unit openings and get a sense, Rob, for what you're expecting in terms of preopening expense next year given kind of the impacts of dark rent this year and the timing that you're suggesting with a bit more in the front half of the year than the back half of the year? That's kind of part one.
And then two is, just in terms of the DC expansions, that you're looking at and looking at the Illinois facility next year, what type of impact do you see on margins, if any, related to those efforts?
Robert Helm - Chief Financial Officer, Executive Vice President
I'll take both of those actually. So from a preopening perspective, I think the easiest way to think about it was -- we had $5 million of Big Lots dark rent in this year when we acquired those stores, we're on the clock immediately -- and so you subtract that out -- and then flex the preopening expense for the number of unit openings between the 86 and the 75 and you should be able to get reasonably close to where we're going to land the '26 guidance.
From a margin perspective, on the expansion, back in the day when we were opening distribution centers, and we were smaller with less of a sales base with a little bit more of an impact gross margin in terms of drag when we either open a new distribution center or expanded distribution center. Now, that the Yes. The shift has gotten so big. We'd expect a nominal impact and would anticipate that we would be able to fully offset that (technical difficulty) to our guidance.
Jeremy Hamblin - Senior Research Analyst
If I could just one follow-up here on tariffs as well. As we look ahead to next year with the China tariffs being pulled down here by 10 percentage points. Would you expect, as we look at kind of holiday season impacts around gross (inaudible) margins to be a bit lower next year, if nothing else changes on policy front.
Eric van der Valk - President, Chief Executive Officer
I think, Jeremy, just consider we manage our price gaps. We're a fast follower in terms of price, and the whole world is experiencing the same impact of tariffs, 10% less across (technical difficulty). It's the same. So if they invest in price, adjust their price, lower the price, increase their price, or whichever direction the tariffs may move because there's still a little uncertainty around at this point as well. Then (technical difficulty).
We're a fast follower. We're adjusting price, ensuring that we are maintaining our price gaps. So a long way of saying that I would expect if tariffs go down, eventually the markets adjust (inaudible) price coming down some, we're coming down some to maintain our price gap -- not expecting it to be some sort of unexpected positive win from a gross margin standpoint in the same way that it wasn't a negative for us as tariffs were increased.
Operator
That concludes today's call. Thank you for participating. You may all now disconnect.