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Operator
Good day, ladies and gentlemen, and welcome to the fourth quarter 2008 Nu Skin earnings conference call. My name is Jerry and I will be your operator for today. At this time all participants are in a listen-only mode. We will conduct a question-and-answer session towards the end of the conference. (Operator Instructions) As a reminder, this conference is being recorded for replay purposes.
I would now like to turn the call over to Mr. Scott Pond, Director of Investor Relations. You may proceed, sir.
Scott Pond - Director, IR
Thank you, Jerry. We appreciate all of you joining us today. With us are Truman Hunt, President and Chief Executive Officer; Ritch Wood, Chief Financial Officer; and Joe Chang, Chief Scientific Officer.
During this call comments may be made that include some forward-looking statements. These statements involve risks and uncertainties and actual results may differ materially from those discussed or anticipated. We encourage you to refer to today's earnings release and our SEC filings for a complete discussion of these risks.
In addition, during this call certain financials numbers may be discussed that differ from comparable numbers contained in our financial statements. We believe that these non-GAAP financial numbers assist management and investors in evaluating and comparing period-to-period results in a more meaningful and consistent manner. Please refer to our Investor portion at nuskinenterprises.com for a reconciliation of these non-GAAP numbers.
With that I will turn the time now over to Truman.
Truman Hunt - President & CEO
Thanks, Scott, and good morning, everyone. We appreciate you joining us on the call today. As our release this morning indicates, we had a strong fourth quarter which helped us post record revenue for 2008. During the fourth quarter we generated revenue of $318 million, a 4% improvement over the prior year period with earnings per share of $0.23 compared to $0.09 in 2007.
Now as the release indicates our fourth-quarter earnings include unusual charges in both 2007 and 2008. In 2007 we had a fourth-quarter restructuring charge of $0.17 while fourth-quarter earnings for 2008 were negatively impacted by $0.12 of foreign currency translation losses. So on an apples-to-apples basis our earnings per share would have increased 35% during the quarter, improving from $0.26 to $0.35 per share.
We are very pleased with this progress which reflects three years of work to get our operating margin above 10% and which represents a 230 basis point improvement year-over-year. We are really pleased as well with our top line for the quarter and, again, delighted with the progress we are making on profitability.
Our success can largely be attributed to the positive momentum in our Skincare business as well as ongoing business transformation initiatives which are translating to good distributor energy around the world. Nu skin Personal Care sales increased 27% year-over-year in the quarter with the Galvanic Spa continuing to the star of our skincare line up. Two years ago in the fourth quarter of 2006, Galvanic sales were about $5 million globally and in the fourth quarter we just finished, Galvanic sales rose to over $50 million. So we really have hit a home run here with this product.
One of the reasons for the success of the Galvanic is that it's a perfect direct selling product. Our distributors can easily demonstrate the benefits of the Galvanic Spa which helps them recruit both customers and distributors. In fact, our distributors typically introduce the Galvanic through a personalized half-faced demonstration and at the end of that demonstration the customer can easily see immediate benefits in the appearance of their skin. And of course, once they see the great results they are typically eager to start using the Galvanic Spa on the other half of the face as well. The Galvanic also has several consumable companion products which encourage ongoing purchasing.
We had indicated during the year that the introduction of the Galvanic Spa in China would be the stimulus for getting to even on a year-over-year basis in the fourth quarter. This proved to be the case as the introduction of Galvanic to sales leaders in China led to a significant improvement in China's revenue trend. The positive introduction of Galvanic in the fourth quarter also bodes well for the rollout of Galvanic to consumers in China during the first quarter of this year.
Adding to the energy of the Galvanic Spa, we also launched Galvanic Spa Facial Gels that incorporate our exclusive ageLOC technology during the fourth quarter in the US as well as in Europe. We will begin the global rollout of ageLOC later this year as we introduce ageLOC in a daily use skincare system at our October global distributor convention. This proprietary ageLOC technology takes our product portfolio to an entirely new level.
Today competitive products address the signs and symptoms of aging, such as wrinkles and discoloration. We believe Nu Skin now has a distinct competitive advantage as we are the only company that can offer a comprehensive skincare system that addresses not just the outward signs and symptoms of aging, but also slows the actual sources of the aging process. Following the fall 2009 launch of ageLOC skin treatments, we look to incorporate this scientific breakthrough into our nutritional line as well going into 2010.
We are extremely pleased with our product strategy and the belief that we are really in a stronger position than we have ever been in before from a product perspective. We are also generating positive results from our ongoing business transformation initiatives and are making significant improvements in operating margin and G&A levels.
Our operating margin improved to 12.2% during the fourth quarter, which represents again a 230 basis point improvement when excluding 2007 restructuring charges. This helped us achieve a 10.1% operating margin for the year and is a clear indication that we are moving profitability in the right direction.
A big contributor to the fourth-quarter operating margin increase was a 130 basis point improvement in selling expenses. During the past three years we have worked to improve alignment between distributor and corporate growth objectives, encouraging and rewarding targeted distributor activity. The launch of what we call the wealth maximizer, a feature of our compensation plan in North America and Europe, during 2008 proved to be very successful as average income levels for early-stage distributors are up leading to an improvement in distributor retention while overall selling expenses have been managed down slightly.
Additionally, we saw our G&A expenses drop 140 basis points over the prior year. Again, a reflection that we are becoming much more efficient. The decisions we have made over the past few years are paying dividends and we anticipate these trends will continue as we consistently seek to find new ways to improve profitability.
Looking at the distributor energy in our markets, we are especially pleased with the momentum we continue to see in the US, in Europe and South Korea, and in Latin America. As these regions continue to grow rapidly, the diversity of our business continues to improve giving us a wider footprint and allowing us to become less reliant on any single market.
While we have become more internationally diverse, we nevertheless remain focused on building our Japan business. As we have previously indicated, Japan is the final market to go through our restructuring process. We are reconfiguring our operations there to align Japan organizationally with what we are now doing everywhere else in the world.
This restructuring got underway just in the last month of January and will lead to charges of approximately $14 million this year with $8 million to $10 million of these charges coming in the first quarter. We believe that this restructuring in Japan will benefit our overall business as it has with similar efforts that we have made in other markets over the past few years. With these Japan restructuring charges we are poised to push our operating margin to 12% over the next four years.
Now in the midst of current economic turmoil we remain committed to providing an antidote for what ails the economy by enabling people to supplement and replace income. While we are not immune to contractions in consumer spending, the opportunity aside of our question helps to offset consumer spending contraction. So far we are weathering the turbulent conditions well and we remain optimistic about 2009 mirroring our growth in 2008.
Let me just add anecdotally that the spirits among our sales leaders in the face of economic trends really could not be higher. At a time when many people are desperately seeking income Nu Skin Enterprises is a source of hope and provides a real mechanism for people to provide for their families.
Now one thing that we can control is currency swings, which were definitely a negative factor in our reported results for the second half of 2008. But we are in a very healthy financial position, we are pleased with local currency results, and we have made significant improvements in profitability. We remain committed to shareholder value and are pleased that our Board of Directors has approved the 5% increase in our quarterly dividend. This represents the seventh consecutive year since instituting dividend payments that the Company has raised its dividend payout.
Okay, with that I will turn the time over to Ritch to go over financial specifics.
Ritch Wood - CFO
Thank you, Truman. Good morning, everyone. I will quickly give the local currency revenue figures for some of our major markets. In North Asia fourth-quarter revenue in Japan was JPY11.5 billion compared to JPY13.4 billion in the same quarter of 2007. Quarterly revenue in South Korea was KRW42.3 billion versus KRW35.6 billion in the prior year.
In the Americas the US posted $50.5 million in revenue that is compared against $42.5 million in the prior year. Canada reported CDN5.3 million in the quarter compared to CDN3.1 million in the prior year. In Latin America revenue was $4 million compared to $2.3 million in the prior year quarter.
In greater China, mainland China revenue was RMB117.7 million during the quarter versus RMB119 million in the prior year. And quarterly revenue from Hong Kong was HKD100.6 million compared to HKD93.8 million in the same quarter last year. Taiwan revenue was TWD749 million compared against TWD775 million in 2007.
Our gross margin for the quarter was 81.7%. Gross margin remained even sequentially and approximately 30 basis points lower than the prior year. Selling expenses for the quarter were 41.6% compared to 42.9% in the fourth quarter of 2007. This improvement can be attributed to recent distributor compensation plan enhancements in many markets that are more closely aligned with distributor and corporate growth objectives.
General and administrative expenses for the quarter were $88.3 million or 27.8% of sales compared to 29.2% of sales in the prior year period. The 140 basis point improvement is primarily a result of management's transformation efforts to increase efficiency and drive improved profitability in the Company.
The Company's operating margin was 12.2% for the quarter, a 240 basis point improvement over the prior year that is excluding restructuring charges from the prior year quarter. During the quarter we sustained a net expense of $14.8 million in the other income expense line of our income statement. Foreign currency translation losses resulted in $12.6 million of this expense in the fourth quarter.
Approximately $9 million of this foreign currency loss relates to the translation of our yen-denominated debt into US dollars as the yen moved from 106.35 at the end of September to 90.73 at the end of December. The remainder of the foreign currency loss relates to the translation of intercompany balance sheet accounts into US dollars at the end of the quarter.
Note that these foreign currency losses are generally non-cash and gains could result when these currencies rebound. The foreign currency loss resulted in a $0.12 charge to EPS in the fourth quarter.
Since foreign currency translation has created unusual swings to EPS during two quarters, I will take a moment to try and explain our strategy as it relates to hedging. First off, we hedge our Japan revenue streams by establishing some of our debt in yen. In so doing we have been able to borrow at an average coupon rate of approximately 2% and the long liability position hedges against the revenue of our Japan business.
So as the yen strengthens, we pick up the benefit when exchanging our yen revenues and earnings back into US dollars, which has been somewhat offset by the expense created by the stronger yen when converting our debt back into US dollars.
In addition to the debt, we have established intercompany yen liabilities between Nu Skin's parent company with the Japan entity to offset foreign currency-denominated intercompany receivable balances between Nu Skin's parent and many of its foreign subsidiaries. So generally when the basket of currencies move one way or the other against the US dollar the translation of foreign currency-denominated liabilities and assets back to US dollars offset each other.
As you are aware, however, currency movements in the past several months have been significant and unusual. The yen strengthened against the dollar while the dollar strengthened against most other currencies. And in this case we generated a foreign currency loss on our yen-denominated liabilities while also generating losses on our foreign currency receivables as well. Now unless these receivables or liabilities are settled during the period, the foreign currency losses are non-cash and again will likely generate gains as the currencies rebound.
Although it's impossible to project where currencies will go in 2009, we don't anticipate generating such currency losses this year. As an example, our yen debt and liabilities are currently converted on our balance sheet at December 31 at a yen to dollar rate of 90.73.
So, hopefully, this gives a bit of transparency as to what is happening with foreign currency losses and gains. It's a bit unfortunate for us this year, actually, as we lost about $0.18 in foreign currency losses during the year when in 2007 we actually picked up $0.06 in foreign currency gains.
Note that these losses are reported below the operating income line in the line that we call other income and expense. So from 2007 to 2008 we improved operating margin by 32%. We improved operating income by 42%. And we are very encouraged about the direction of the business and the improvements in operations and particularly in profitability and believe we are in a good position to continue to generate improvements moving forward.
I am especially pleased that our balance sheet is strong and continues to get stronger with debt declining and cash increasing. As a sign of this strength and commitment to strive to improve shareholder value, we announced today that we will increase our orderly dividend by 5% percent.
Our tax rate for the quarter was approximately 40%. That is compared to 43% in the prior year. During the quarter we paid $7 million of dividends and repurchase $2.5 million of company stock.
Our restructuring efforts in Japan are going very well. We expect to incur a charge of approximately $14 million, of which $8 million to $10 million will result in cash charges. We anticipate that the bulk of these charges will be fully incurred and completed within the first half of 2009.
As we discussed in the past, our 2008 gross margin was slightly lower than the prior year due to the shift in revenue from Japan to other lower margin markets and the increase in the sales of the Galvanic Spa unit. As we come into 2009 we will wrap around this issue and are gross margin should be fairly consistent with prior quarters. Also we expect distributor incentives to improve some 20 basis points to 40 basis points from 2008 to 2009.
We reiterate the 2009 guidance that we provided in December at our Investor Day. This guidance includes local currency revenue growth of 3% to 5% and a projected negative foreign currency impact of about 3% to 5% to revenue. This puts our 2009 revenue in the $1.24 billion to $1.27 billion range.
We expect 2009 earnings per share to improve 8% to 18% over 2008 or be in the $1.10 to $1.20 range. That is excluding 2009 restructuring charges, which we would anticipate being somewhere around $0.14.
For the first quarter we project revenue to be in the $290 million to $300 million range with earnings per share of $0.22 to $0.24 excluding approximately $0.10 in restructuring charge. And, again, we would expect currency to negatively impact revenue some 3% to 5% here in the first quarter.
So with that background we will go ahead and open up this call for questions.
Operator
(Operator Instructions) Olivia Tom, Bank of America Merrill Lynch.
Olivia Tong - Analyst
Good morning. Margins were a lot better than I had expected and I understand the selling expense portion. Can you provide a little bit more color on what you are doing to drive G&A lower?
Ritch Wood - CFO
Sure, Olivia. Yes, I think the margin was something that we have worked on for a long time so it's really -- we are pleased with the direction that we are moving. In terms of selling expenses, we really kicked off an effort about three years ago to analyze all the various aspects of our incentive payouts. During 2008 a number of initiatives coming out of this study were implemented in markets all over the world.
Really the focus is to maximize the payout and to maximize the benefit that we receive on the payout and just work very effectively. Truman mentioned the wealth maximizer, which is one of those examples. Another objective is to focus, especially in these economic times, getting money to an early executive so they can be benefiting and our retention rates go up. So that worked very well.
In terms of actual G&A expenses, we reduced our headcount by 25% over the last 2.5 years globally. So those benefits are really starting to pay off. We are continuing to look for ways to refine our operating model and improve efficiency. We will end up -- the restructuring in Japan, we will adjust about 40% of our headcount down. And, again, hopefully make this quite a bit more efficient there and focused on those things which are driving the business.
Olivia Tong - Analyst
Got it. Just on the G&A it looks like you have been doing this for, like you said, about two years now, but you had been sort of at this 29% to 30% steady rate for G&A as a percentage of sales. But then in Q4 you are now sub 28%. So is there anything specific that hit Q4 more drastically than in previous quarters?
Ritch Wood - CFO
Not necessarily. Our revenue was up a little bit. We only had a convention in the US, which was approximately $2 million, but no large convention-related expenses. And I think just a steady, steady improvement over time has kind of gotten us to that level in the fourth quarter.
Olivia Tong - Analyst
Got it. Thanks. Then on retention, you mentioned the wealth maximizer initiative. Can you talk about retention numbers now versus say pre -- before you started making some of these changes?
Ritch Wood - CFO
Yes, I think the wealth maximizer has now been in place since April and June in the US and in Europe. So it's a little hard to -- we probably don't have enough history to declare victory. But I think our focus during these times, specifically, and Truman has really pointed our market managers to focus very carefully on retention of both our distributors as well as our customers in a time where the consumer is under a lot of pressure.
So we are analyzing a number of ways to continue to try and improve retention. I would say on a year-over-year basis we are about even today with where we were a year ago. So neither a dramatic improvement or decline in retention as compared to a year ago.
Olivia Tong - Analyst
Got it. Thanks very much.
Operator
Tim Ramey, D.A. Davidson.
Tim Ramey - Analyst
Good morning. Congratulations, nice quarter. Would you remind me what countries Galvanic Spa is in now or where is it not? Is it --?
Truman Hunt - President & CEO
Galvanic Spa is virtually everywhere in the world now with the exception of Taiwan, where local regulations prevent its sale. But with the introduction to consumers in China in the month of January, Galvanic Spa is virtually everywhere else in the world.
Tim Ramey - Analyst
So that should be part of the revenue growth in 2009 versus 2008 I would guess?
Truman Hunt - President & CEO
Yes, we expect Galvanic to continue to definitely add to revenue growth in 2009.
Tim Ramey - Analyst
Okay. If you are characterizing the growth in -- it was impressive growth in the Americas, impressive growth in Europe. Was that primarily Galvanic Spa? How was Nutrition doing there? Can you give us some more granularity there?
Truman Hunt - President & CEO
Yes. The growth is definitely coming on the Skincare side of the equation. Nu Skin sales up 27% year-over-year in 2008. Pharmanex sales globally were down about 5% to 6% in 2008. So it's really not surprising to us that with the spotlight being so brightly shined on the Galvanic Spa right now we would suffer a little bit of a decline in Pharmanex, but overall we are happy with the trends.
We do focus some CRM mechanisms on retaining Pharmanex sales volume. And as you know, when we introduce new products from time to time that the spotlight does shift from one product category to the other. That spotlight will shift back in 2010 and 2011 to the Pharmanex side of the equation when we infuse ageLOC technology into some nutrition products. But, overall, the shift from Pharmanex to Nu Skin has been a good one.
Tim Ramey - Analyst
That was actually my next question. , your comment on bringing some of the ageLOC technology to nutrition. Can you be specific at all about what that might
Truman Hunt - President & CEO
Yes. The ageLOC technology that is being infused into skincare products in 2009 has to do with the inhibition of an enzyme called arNOX. Our scientists are hard at work preparing a nutritional ingredient that can generate the same result and inhibit arNOX production.
Tim Ramey - Analyst
Terrific. Okay. Thanks for your help.
Operator
(Operator Instructions) Doug Lane, Jefferies & Co.
Doug Lane - Analyst
Good morning, everybody. Want to talk to about two of your bigger markets as far as driving the growth plus and minus. Japan continues to be a drag and it looks like it's getting worse. Can you give us an update on the local market conditions in Japan and how you think '09 is going to shape up vis-a-vis '08?
Then conversely Russia -- Europe in general continues to be a huge driver of growth and now is approaching 10% of sales so it's really starting to move the needle. I am getting mixed messages coming out of Europe, so I wonder why Nu Skin is doing so well in those markets?
Truman Hunt - President & CEO
Great. Let's talk about Japan first and, yes, Q4 was an accelerated decline over Q3. But I hope that people won't read more than they really should into that because, as you will recall, we decided to start really changing the way we promote in Japan during 2009. The accelerated decline in Q4 is really just a reflection of the fact that we didn't engage in the same level of promotion and, frankly, the same types of promotion in Q4 of '08 as we did in Q4 of '07.
So, overall, we have guided to a 7% to 10% down in Japan for 2009 and we continue to believe that is a safe guidance. So we think that things will improve there sequentially in Q1 and then going forward and throughout 2009.
In Europe, you are absolutely right, it has just become a phenomenal market for us and it doesn't show signs of slowing. The growth we are seeing in Eastern Europe especially is tremendous. Russia has now caught the bug and is growing at a very rapid rate despite the economic turbulence there. I would say it's just a combination of focused field leadership, really good enthusiasm among field leaders, and momentum that is just kind of spilling from one market, one country into the next. And so you are right, Europe has become material and will continue to become more material in 2009.
Doug Lane - Analyst
And is there a particular bias towards skincare or nutrition in those markets in Europe? Which of the key countries, other than Russia, are driving the growth there?
Truman Hunt - President & CEO
Yes. It has been kind of a split bias in Europe with Eastern Europe over the last couple of years being somewhat Pharmanex-centric and Western Europe over the past couple of years being somewhat Nu Skin-centric. But now that bias is really kind of following the global trend and we are seeing more and more of our sales leaders focus on skincare and Galvanic in particular. It's Galvanic that really has started Russia on a steep growth trajectory. So we have seen growth on both sides of the fence with recent attention really skewing the Nu Skin direction.
Ritch Wood - CFO
Doug, just real quick I would just comment, we have about a third of our business today coming from northern Europe, a third coming from Central Europe, and a third from Eastern Europe. The largest markets would be Germany and Hungary in terms of volume.
Doug Lane - Analyst
Larger than Russia?
Ritch Wood - CFO
Yes. Certainly -- Russia we have been in now, what, two years I think. So a little bit less history. Growing, it's probably our fastest-growing market today is Russia or one of the faster growing markets, but still not to the same size as some of these more established markets.
Doug Lane - Analyst
Got it. Okay, thank you.
Operator
Amy Greene, Avondale.
Amy Greene - Analyst
I think that I know the answer to this, but I just want to hear it from you all. I know there has been a fair number of questions about whether your distributors would be able to sell a $250 appliance to consumers as the economic macros continue to slow down. Are you hearing from them any resistance or increased difficulties selling the product or is it continuing to sell across the board as strongly as it did before?
Truman Hunt - President & CEO
You know, I actually spent some time last night and this morning talking to US sales leaders in particular asking that very question, because as economic news just continues to worsen it's, frankly, hard for me to believe that we can plow our way through this economic turbulence without really seeing some impact on the contraction in consumers spending.
I will just tell you, Amy, that the enthusiasm of our sales leaders has never been higher. So far the fact that we are providing a very vibrant business opportunity that enables people to supplement or replace income is outweighing the impact of contraction in consumer spending.
But we recognize very acutely that a significant part of our business is consumer business and it's probably unrealistic for us or anyone else to think that our consumers won't also be impacted by the economic crunch. But we just have the natural hedge and, frankly, the increasingly important to hedge of also providing people an income opportunity and so far that is offsetting consumer pressure.
Amy Greene - Analyst
Okay. Thanks, guys.
Operator
This concludes the question and answer portion of your conference. I would now like to turn the call over to Mr. Scott Pond for closing remarks. You may proceed, sir.
Truman Hunt - President & CEO
Well, this is Truman. I will just close by saying again and reiterating how pleased we are with the direction of our business. We continue to innovate in every area of our business and in particular in our product platform as well as our distributor compensation. We will work continually to reinvent ourselves. We are seeing great progress in our business transformation efforts.
And, again, in this uncertain economic environment when more and more people are looking for some stability, it's a great time to be a direct seller with Nu Skin Enterprises. As we celebrate our 25th anniversary this year we see great things ahead. Thanks for joining us.
Operator
Thank you for your participation in today's conference. This concludes your presentation. You may now disconnect. Good day.